As human computation on crowdsourcing systems has become popular and powerful for performing tasks, malicious users have started misusing these systems by posting malicious tasks, propagating manipulated contents, and targeting popular web services such as online social networks and search engines. Recently, these malicious users moved to Fiverr, a fast-growing micro-task marketplace, where workers can post crowdturfing tasks (i.e., astroturfing campaigns run by crowd workers) and malicious customers can purchase those tasks for only $5. In this paper, we present a comprehensive analysis of Fiverr. First, we identify the most popular types of crowdturfing tasks found in this marketplace and conduct case studies for these crowdturfing tasks. Then, we build crowdturfing task detection classifiers to filter these tasks and prevent them from becoming active in the marketplace. Our experimental results show that the proposed classification approach effectively detects crowdturfing tasks, achieving 97.35 accuracy. Finally, we analyze the real world impact of crowdturfing tasks by purchasing active Fiverr tasks and quantifying their impact on a target site. As part of this analysis, we show that current security systems inadequately detect crowdsourced manipulation, which confirms the necessity of our proposed crowdturfing task detection approach.
Researchers began studying crowdturfing problems and market. @cite_16 analyzed abusive tasks on Freelancer. @cite_7 analyzed two Chinese crowdsourcing sites and estimated that 90 Compared with the previous research work, we collected a large number of active tasks in Fiverr and analyzed crowdturfing tasks among them. We then developed crowdturfing task detection classifiers for the first time and effectively detected crowdturfing tasks. We measured the impact of these crowdturfing tasks in Twitter. This research will complement the existing research work.
@cite_16 @cite_7
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As human computation on crowdsourcing systems has become popular and powerful for performing tasks, malicious users have started misusing these systems by posting malicious tasks, propagating manipulated contents, and targeting popular web services such as online social networks and search engines. Recently, these malicious users moved to Fiverr, a fast-growing micro-task marketplace, where workers can post crowdturfing tasks (i.e., astroturfing campaigns run by crowd workers) and malicious customers can purchase those tasks for only $5. In this paper, we present a comprehensive analysis of Fiverr. First, we identify the most popular types of crowdturfing tasks found in this marketplace and conduct case studies for these crowdturfing tasks. Then, we build crowdturfing task detection classifiers to filter these tasks and prevent them from becoming active in the marketplace. Our experimental results show that the proposed classification approach effectively detects crowdturfing tasks, achieving 97.35 accuracy. Finally, we analyze the real world impact of crowdturfing tasks by purchasing active Fiverr tasks and quantifying their impact on a target site. As part of this analysis, we show that current security systems inadequately detect crowdsourced manipulation, which confirms the necessity of our proposed crowdturfing task detection approach. Crowdturfing has recently been identified as a sinister counterpart to the enormous positive opportunities of crowdsourcing. Crowdturfers leverage human-powered crowdsourcing platforms to spread malicious URLs in social media, form "astroturf" campaigns, and manipulate search engines, ultimately degrading the quality of online information and threatening the usefulness of these systems. In this paper we present a framework for "pulling back the curtain" on crowdturfers to reveal their underlying ecosystem. Concretely, we analyze the types of malicious tasks and the properties of requesters and workers in crowdsourcing sites such as Microworkers.com, ShortTask.com and Rapidworkers.com, and link these tasks (and their associated workers) on crowdsourcing sites to social media, by monitoring the activities of social media participants. Based on this linkage, we identify the relationship structure connecting these workers in social media, which can reveal the implicit power structure of crowdturfers identified on crowdsourcing sites. We identify three classes of crowdturfers -- professional workers, casual workers, and middlemen -- and we develop statistical user models to automatically differentiate these workers and regular social media users. Online labor markets, such as Amazon's Mechanical Turk, have been used to crowdsource simple, short tasks like image labeling and transcription. However, expert knowledge is often lacking in such markets, making it impossible to complete certain classes of tasks. In this work we introduce an alternative mechanism for crowdsourcing tasks that require specialized knowledge or skill: communitysourcing --- the use of physical kiosks to elicit work from specific populations. We investigate the potential of communitysourcing by designing, implementing and evaluating Umati: the communitysourcing vending machine. Umati allows users to earn credits by performing tasks using a touchscreen attached to the machine. Physical rewards (in this case, snacks) are dispensed through traditional vending mechanics. We evaluated whether communitysourcing can accomplish expert work by using Umati to grade Computer Science exams. We placed Umati in a university Computer Science building, targeting students with grading tasks for snacks. Over one week, 328 unique users (302 of whom were students) completed 7771 tasks (7240 by students). 80 of users had never participated in a crowdsourcing market before. We found that Umati was able to grade exams with 2 higher accuracy (at the same price) or at 33 lower cost (at equivalent accuracy) than traditional single-expert grading. Mechanical Turk workers had no success grading the same exams. These results indicate that communitysourcing can successfully elicit high-quality expert work from specific communities. Detecting and correcting low quality submissions in crowdsourcing tasks is an important challenge. Prior work has primarily focused on worker outcomes or reputation, using approaches such as agreement across workers or with a gold standard to evaluate quality. We propose an alternative and complementary technique that focuses on the way workers work rather than the products they produce. Our technique captures behavioral traces from online crowd workers and uses them to predict outcome measures such quality, errors, and the likelihood of cheating. We evaluate the effectiveness of the approach across three contexts including classification, generation, and comprehension tasks. The results indicate that we can build predictive models of task performance based on behavioral traces alone, and that these models generalize to related tasks. Finally, we discuss limitations and extensions of the approach.