Recommender systems associated with social networks often use social explanations (e.g. "X, Y and 2 friends like this") to support the recommendations. We present a study of the effects of these social explanations in a music recommendation context. We start with an experiment with 237 users, in which we show explanations with varying levels of social information and analyze their effect on users' decisions. We distinguish between two key decisions: the likelihood of checking out the recommended artist, and the actual rating of the artist based on listening to several songs. We find that while the explanations do have some influence on the likelihood, there is little correlation between the likelihood and actual (listening) rating for the same artist. Based on these insights, we present a generative probabilistic model that explains the interplay between explanations and background information on music preferences, and how that leads to a final likelihood rating for an artist. Acknowledging the impact of explanations, we discuss a general recommendation framework that models external informational elements in the recommendation interface, in addition to inherent preferences of users.
Besides helping users make an informed choice, explanations may also increase the acceptability of a recommender system overall, by communicating why an item has been recommended to a user @cite_19 and thus helping them understand the system. These explanations and other presentational choices can be designed to increase the system's trustworthiness @cite_21 , and a number of real systems incorporate explanations (e.g., Amazon's explanation of Customers who bought this also bought these'', and Netflix's explanation by genres). provide a number of desirable attributes of explanations, including transparency, scrutability, trustworthiness, effectiveness, persuasiveness, efficiency, and satisfaction @cite_0 .
@cite_0 @cite_19 @cite_21
2018371603 2130369780 1750205245 2049438248
Recommender Systems (RSs) help users search large amounts of digital contents and services by allowing them to identify the items that are likely to be more attractive or useful. RSs play an important persuasion role, as they can potentially augment the users’ trust towards in an application and orient their decisions or actions towards specific directions. This article explores the persuasiveness of RSs, presenting two vast empirical studies that address a number of research questions. First, we investigate if a design property of RSs, defined by the statistically measured quality of algorithms, is a reliable predictor of their potential for persuasion. This factor is measured in terms of perceived quality, defined by the overall satisfaction, as well as by how users judge the accuracy and novelty of recommendations. For our purposes, we designed an empirical study involving 210 subjects and implemented seven full-sized versions of a commercial RS, each one using the same interface and dataset (a subset of Netflix), but each with a different recommender algorithm. In each experimental configuration we computed the statistical quality (recall and F-measures) and collected data regarding the quality perceived by 30 users. The results show us that algorithmic attributes are less crucial than we might expect in determining the user’s perception of an RS’s quality, and suggest that the user’s judgment and attitude towards a recommender are likely to be more affected by factors related to the user experience. Second, we explore the persuasiveness of RSs in the context of large interactive TV services. We report a study aimed at assessing whether measurable persuasion effects (e.g., changes of shopping behavior) can be achieved through the introduction of a recommender. Our data, collected for more than one year, allow us to conclude that, (1) the adoption of an RS can affect both the lift factor and the conversion rate, determining an increased volume of sales and influencing the user’s decision to actually buy one of the recommended products, (2) the introduction of an RS tends to diversify purchases and orient users towards less obvious choices (the long tail), and (3) the perceived novelty of recommendations is likely to be more influential than their perceived accuracy. Overall, the results of these studies improve our understanding of the persuasion phenomena induced by RSs, and have implications that can be of interest to academic scholars, designers, and adopters of this class of systems. Recommender systems have become a popular technique for helping users select desirable books, movies, music and other items. Most research in the area has focused on developing and evaluating algorithms for efficiently producing accurate recommendations. However, the ability to effectively explain its recommendations to users is another important aspect of a recommender system. The only previous investigation of methods for explaining recommendations showed that certain styles of explanations were effective at convincing users to adopt recommendations (i.e. promotion) but failed to show that explanations actually helped users make more accurate decisions (i.e. satisfaction). We present two new methods for explaining recommendations of contentbased and or collaborative systems and experimentally show that they actually improve user’s estimation of item quality. Recommender systems associated with social networks often use social explanations (e.g. "X, Y and 2 friends like this") to support the recommendations. We present a study of the effects of these social explanations in a music recommendation context. We start with an experiment with 237 users, in which we show explanations with varying levels of social information and analyze their effect on users' decisions. We distinguish between two key decisions: the likelihood of checking out the recommended artist, and the actual rating of the artist based on listening to several songs. We find that while the explanations do have some influence on the likelihood, there is little correlation between the likelihood and actual (listening) rating for the same artist. Based on these insights, we present a generative probabilistic model that explains the interplay between explanations and background information on music preferences, and how that leads to a final likelihood rating for an artist. Acknowledging the impact of explanations, we discuss a general recommendation framework that models external informational elements in the recommendation interface, in addition to inherent preferences of users. A large number of online services provide automated recommendations to help users to navigate through a large collection of items. New items (products, videos, songs, advertisements) are suggested on the basis of the user's past history and --when available-- her demographic profile. Recommendations have to satisfy the dual goal of helping the user to explore the space of available items, while allowing the system to probe the user's preferences. We model this trade-off using linearly parametrized multi-armed bandits, propose a policy and prove upper and lower bounds on the cumulative "reward" that coincide up to constants in the data poor (high-dimensional) regime. Prior work on linear bandits has focused on the data rich (low-dimensional) regime and used cumulative "risk" as the figure of merit. For this data rich regime, we provide a simple modification for our policy that achieves near-optimal risk performance under more restrictive assumptions on the geometry of the problem. We test (a variation of) the scheme used for establishing achievability on the Netflix and MovieLens datasets and obtain good agreement with the qualitative predictions of the theory we develop.