Social media users share billions of items per year, only a small fraction of which is geotagged. We present a data- driven approach for identifying non-geotagged content items that can be associated with a hyper-local geographic area by modeling the location distributions of hyper-local n-grams that appear in the text. We explore the trade-off between accuracy, precision and coverage of this method. Further, we explore differences across content received from multiple platforms and devices, and show, for example, that content shared via different sources and applications produces significantly different geographic distributions, and that it is best to model and predict location for items according to their source. Our findings show the potential and the bounds of a data-driven approach to geotag short social media texts, and offer implications for all applications that use data-driven approaches to locate content.
Recent work by @cite_3 mapped users noisy check-ins on Foursquare to semantically extract meaningful suggestions from a database of known points of interest. In particular, by aggregating locations from geotagged check-ins, the authors were able to create geographic models for different venues using multi-dimensional Gaussian models. Earlier work from Flickr, Alpha Shapes code.flickr.net 2008 10 30 the-shape-of-alpha , modeled information available from geotagged images on Flickr to create geographic models for places like neighborhoods, towns, etc. Finally, @cite_23 not only explored point-of-interest mentions on Twitter but also connected them to the relative temporal values of the visits.
@cite_23 @cite_3
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In this work, we use foursquare check-ins to cluster users via topic modeling, a technique commonly used to classify text documents according to latent "themes". Here, however, the latent variables which group users can be thought of not as themes but rather as factors which drive check in behaviors, allowing for a qualitative understanding of influences on user check ins. Our model is agnostic of geo-spatial location, time, users' friends on social networking sites and the venue categories-we treat the existence of and intricate interactions between these factors as being latent, allowing them to emerge entirely from the data. We instantiate our model on data from New York and the San Francisco Bay Area and find evidence that the model is able to identify groups of people which are of different types (e.g. tourists), communities (e.g. users tightly clustered in space) and interests (e.g. people who enjoy athletics). With the availability of cheap location sensors, geotagging of messages in online social networks is proliferating. For instance, Twitter, Facebook, Foursquare, and Google+ provide these services both explicitly by letting users choose their location or implicitly via a sensor. This paper presents an integrated generative model of location and message content. That is, we provide a model for combining distributions over locations, topics, and over user characteristics, both in terms of location and in terms of their content preferences. Unlike previous work which modeled data in a flat pre-defined representation, our model automatically infers both the hierarchical structure over content and over the size and position of geographical locations. This affords significantly higher accuracy --- location uncertainty is reduced by 40 relative to the best previous results [21] achieved on location estimation from Tweets. We achieve this goal by proposing a new statistical model, the nested Chinese Restaurant Franchise (nCRF), a hierarchical model of tree distributions. Much statistical structure is shared between users. That said, each user has his own distribution over interests and places. The use of the nCRF allows us to capture the following effects: (1) We provide a topic model for Tweets; (2) We obtain location specific topics; (3) We infer a latent distribution of locations; (4) We provide a joint hierarchical model of topics and locations; (5) We infer personalized preferences over topics and locations within the above model. In doing so, we are both able to obtain accurate estimates of the location of a user based on his tweets and to obtain a detailed estimate of a geographical language model. Information garnered from activity on location-based social networks can be harnessed to characterize urban spaces and organize them into neighborhoods. We represent geographic points in the city using spatio-temporal information about Foursquare user check-ins and semantic information about places, with the goal of developing features to input into a novel neighborhood detection algorithm. The algorithm first employs a similarity metric that assesses the homogeneity of a geographic area, and then with a simple mechanism of geographic navigation, it detects the boundaries of a city's neighborhoods. The models and algorithms devised are subsequently integrated into a publicly available, map-based tool named Hood square that allows users to explore activities and neighborhoods in cities around the world. Finally, we evaluate Hood square in the context of are commendation application where user profiles are matched to urban neighborhoods. By comparing with a number of baselines, we demonstrate how Hood square can be used to accurately predict the home neighborhood of Twitter users. We also show that we are able to suggest neighborhoods geographically constrained in size, a desirable property in mobile recommendation scenarios for which geographical precision is key. This paper studies the problem of discovering and comparing geographical topics from GPS-associated documents. GPS-associated documents become popular with the pervasiveness of location-acquisition technologies. For example, in Flickr, the geo-tagged photos are associated with tags and GPS locations. In Twitter, the locations of the tweets can be identified by the GPS locations from smart phones. Many interesting concepts, including cultures, scenes, and product sales, correspond to specialized geographical distributions. In this paper, we are interested in two questions: (1) how to discover different topics of interests that are coherent in geographical regions? (2) how to compare several topics across different geographical locations? To answer these questions, this paper proposes and compares three ways of modeling geographical topics: location-driven model, text-driven model, and a novel joint model called LGTA (Latent Geographical Topic Analysis) that combines location and text. To make a fair comparison, we collect several representative datasets from Flickr website including Landscape, Activity, Manhattan, National park, Festival, Car, and Food. The results show that the first two methods work in some datasets but fail in others. LGTA works well in all these datasets at not only finding regions of interests but also providing effective comparisons of the topics across different locations. The results confirm our hypothesis that the geographical distributions can help modeling topics, while topics provide important cues to group different geographical regions.