Social media, as a major platform for communication and information exchange, is a rich repository of the opinions and sentiments of 2.3 billion users about a vast spectrum of topics. To sense the whys of certain social user's demands and cultural-driven interests, however, the knowledge embedded in the 1.8 billion pictures which are uploaded daily in public profiles has just started to be exploited since this process has been typically been text-based. Following this trend on visual-based social analysis, we present a novel methodology based on Deep Learning to build a combined image-and-text based personality trait model, trained with images posted together with words found highly correlated to specific personality traits. So the key contribution here is to explore whether OCEAN personality trait modeling can be addressed based on images, here called ics , appearing with certain tags with psychological insights. We found that there is a correlation between those posted images and their accompanying texts, which can be successfully modeled using deep neural networks for personality estimation. The experimental results are consistent with previous cyber-psychology results based on texts or images. In addition, classification results on some traits show that some patterns emerge in the set of images corresponding to a specific text, in essence to those representing an abstract concept. These results open new avenues of research for further refining the proposed personality model under the supervision of psychology experts.
Besides blogs, where long texts are common, personality studies based on language have also focused in much shorter texts such as the shared in the social network , where the text shared by users is limited to a maximum of 140 characters. In a similar way, Golbeck @cite_7 showed that the personality of users from Twitter could be estimated from their taking into account also other information as the number of followers, mentions or words per .
@cite_7
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Microblogging services such as Twitter have become increasingly popular in recent years. However, little is known about how personality is manifested and perceived in microblogs. In this study, we measured the Big Five personality traits of 142 participants and collected their tweets over a 1-month period. Extraversion, agreeableness, openness, and neuroticism were associated with specific linguistic markers, suggesting that personality manifests in microblogs. Meanwhile, eight observers rated the participants’ personality on the basis of their tweets. Results showed that observers relied on specific linguistic cues when making judgments, and could only judge agreeableness and neuroticism accurately. This study provides new empirical evidence of personality expression in naturalistic settings, and points to the potential of utilizing social media for personality research. The rapid growth of social networks has produced an unprecedented amount of user-generated data, which provides an excellent opportunity for text mining. Authorship analysis, an important part of text mining, attempts to learn about the author of the text through subtle variations in the writing styles that occur between gender, age and social groups. Such information has a variety of applications including advertising and law enforcement. One of the most accessible sources of user-generated data is Twitter, which makes the majority of its user data freely available through its data access API. In this study we seek to identify the gender of users on Twitter using Perceptron and Nai ve Bayes with selected 1 through 5-gram features from tweet text. Stream applications of these algorithms were employed for gender prediction to handle the speed and volume of tweet traffic. Because informal text, such as tweets, cannot be easily evaluated using traditional dictionary methods, n-gram features were implemented in this study to represent streaming tweets. The large number of 1 through 5-grams requires that only a subset of them be used in gender classification, for this reason informative n-gram features were chosen using multiple selection algorithms. In the best case the Naive Bayes and Perceptron algorithms produced accuracy, balanced accuracy, and F-measure above 99 . Previous studies have established the link between one's actions (e.g., engaging with others vs. minding one's own business) and one's national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country's economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one's action on Twitter (e.g., deciding when to post messages) is linked to one's culture (e.g., country's Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34 M profiles. Based on Hofstede's theory of cultural dimensions and Levine's Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r=-0.62), tweets with mentions negatively correlates with Individualism (r = -0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r=0.62). These three cultural dimensions matter because they are associated with a country's socio-economic aspects - with GDP per capita, income inequality, and education expenditure. Psychological personality has been shown to affect a variety of aspects: preferences for interaction styles in the digital world and for music genres, for example. Consequently, the design of personalized user interfaces and music recommender systems might benefit from understanding the relationship between personality and use of social media. Since there has not been a study between personality and use of Twitter at large, we set out to analyze the relationship between personality and different types of Twitter users, including popular users and influentials. For 335 users, we gather personality data, analyze it, and find that both popular users and influentials are extroverts and emotionally stable (low in the trait of Neuroticism). Interestingly, we also find that popular users are imaginative' (high in Openness), while influentials tend to be organized' (high in Conscientiousness). We then show a way of accurately predicting a user's personality simply based on three counts publicly available on profiles: following, followers, and listed counts. Knowing these three quantities about an active user, one can predict the user's five personality traits with a root-mean-squared error below 0.88 on a @math scale. Based on these promising results, we argue that being able to predict user personality goes well beyond our initial goal of informing the design of new personalized applications as it, for example, expands current studies on privacy in social media.