Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy advertisements and health-related information. While existing algorithmic techniques usually aim at maximizing the total number of people influenced, the population often comprises several socially salient groups, e.g., based on gender or race. As a result, these techniques could lead to disparity across different groups in receiving important information. Furthermore, in many of these applications, the spread of influence is time-critical, i.e., it is only beneficial to be influenced before a time deadline. As we show in this paper, the time-criticality of the information could further exacerbate the disparity of influence across groups. This disparity, introduced by algorithms aimed at maximizing total influence, could have far-reaching consequences, impacting people's prosperity and putting minority groups at a big disadvantage. In this work, we propose a notion of group fairness in time-critical influence maximization. We introduce surrogate objective functions to solve the influence maximization problem under fairness considerations. By exploiting the submodularity structure of our objectives, we provide computationally efficient algorithms with guarantees that are effective in enforcing fairness during the propagation process. We demonstrate the effectiveness of our approach through synthetic and real-world experiments.
Typically, identifying the most influential nodes is studied in two ways: (i) using network structural properties to find the set of most central nodes @cite_2 @cite_23 , and (ii) formulating the problem as discrete optimization @cite_36 @cite_33 @cite_4 . studied influence maximization under different social contagion models and showed that submodularity of the influence function can be used to obtain provable approximation guarantees. Since then, there has been a large body of work studying various extensions @cite_36 @cite_13 @cite_3 @cite_25 . However, the notion of fairness in the influence maximization problem has not been studied by this line of previous works.
@cite_4 @cite_33 @cite_36 @cite_3 @cite_23 @cite_2 @cite_13 @cite_25
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In the well-studied Influence Maximization problem, the goal is to identify a set of k nodes in a social network whose joint influence on the network is maximized. A large body of recent work has justified research on Influence Maximization models and algorithms with their potential to create societ al or economic value. However, in order to live up to this potential, the algorithms must be robust to large amounts of noise, for they require quantitative estimates of the influence, which individuals exert on each other; ground truth for such quantities is inaccessible, and even decent estimates are very difficult to obtain. We begin to address this concern formally. First, we exhibit simple inputs on which even very small estimation errors may mislead every algorithm into highly suboptimal solutions. Motivated by this observation, we propose the Perturbation Interval model as a framework to characterize the stability of Influence Maximization against noise in the inferred diffusion network. Analyzing the susceptibility of specific instances to estimation errors leads to a clean algorithmic question, which we term the Influence Difference Maximization problem. However, the objective function of Influence Difference Maximization is NP-hard to approximate within a factor of O(n1−e) for any e > 0. Given the infeasibility of diagnosing instability algorithmically, we focus on finding influential users robustly across multiple diffusion settings. We define a Robust Influence Maximization framework wherein an algorithm is presented with a set of influence functions. The algorithm’s goal is to identify a set of k nodes who are simultaneously influential for all influence functions, compared to the (function-specific) optimum solutions. We show strong approximation hardness results for this problem unless the algorithm gets to select at least a logarithmic factor more seeds than the optimum solution. However, when enough extra seeds may be selected, we show that techniques of can be used to approximate the optimum robust influence to within a factor of 1−1 e. We evaluate this bicriteria approximation algorithm against natural heuristics on several real-world datasets. Our experiments indicate that the worst-case hardness does not necessarily translate into bad performance on real-world datasets; all algorithms perform fairly well. Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade (IC), or captured by a set of representative traces. Basic computational problems in the study of diffusion are influence queries (determining the potency of a specified seed set of nodes) and Influence Maximization (identifying the most influential seed set of a given size). Answering each influence query involves many edge traversals, and does not scale when there are many queries on very large graphs. The gold standard for Influence Maximization is the greedy algorithm, which iteratively adds to the seed set a node maximizing the marginal gain in influence. Greedy has a guaranteed approximation ratio of at least (1-1 e) and actually produces a sequence of nodes, with each prefix having approximation guarantee with respect to the same-size optimum. Since Greedy does not scale well beyond a few million edges, for larger inputs one must currently use either heuristics or alternative algorithms designed for a pre-specified small seed set size. We develop a novel sketch-based design for influence computation. Our greedy Sketch-based Influence Maximization (SKIM) algorithm scales to graphs with billions of edges, with one to two orders of magnitude speedup over the best greedy methods. It still has a guaranteed approximation ratio, and in practice its quality nearly matches that of exact greedy. We also present influence oracles, which use linear-time preprocessing to generate a small sketch for each node, allowing the influence of any seed set to be quickly answered from the sketches of its nodes. Given a social network G and a positive integer k, the influence maximization problem asks for k nodes (in G) whose adoptions of a certain idea or product can trigger the largest expected number of follow-up adoptions by the remaining nodes. This problem has been extensively studied in the literature, and the state-of-the-art technique runs in O((k+l) (n+m) log n e2) expected time and returns a (1-1 e-e)-approximate solution with at least 1 - 1 n l probability. This paper presents an influence maximization algorithm that provides the same worst-case guarantees as the state of the art, but offers significantly improved empirical efficiency. The core of our algorithm is a set of estimation techniques based on martingales, a classic statistical tool. Those techniques not only provide accurate results with small computation overheads, but also enable our algorithm to support a larger class of information diffusion models than existing methods do. We experimentally evaluate our algorithm against the states of the art under several popular diffusion models, using real social networks with up to 1.4 billion edges. Our experimental results show that the proposed algorithm consistently outperforms the states of the art in terms of computation efficiency, and is often orders of magnitude faster. Understanding the network structure, and finding out the influential nodes is a challenging issue in large networks. Identifying the most influential nodes in a network can be useful in many applications like immunization of nodes in case of epidemic spreading, during intentional attacks on complex networks. A lot of research is being done to devise centrality measures which could efficiently identify the most influential nodes in a network. There are two major approaches to this problem: On one hand, deterministic strategies that exploit knowledge about the overall network topology, while on the other end, random strategies are completely agnostic about the network structure. Centrality measures that can deal with a limited knowledge of the network structure are of prime importance. Indeed, in practice, information about the global structure of the overall network is rarely available or hard to acquire. Even if available, the structure of the network might be too large that it is too much computationally expensive to calculate global centrality measures. To that end, a centrality measure is proposed here that requires information only at the community level. Indeed, most of the real-world networks exhibit a community structure that can be exploited efficiently to discover the influential nodes. We performed a comparative evaluation of prominent global deterministic strategies together with stochastic strategies, an available and the proposed deterministic community-based strategy. Effectiveness of the proposed method is evaluated by performing experiments on synthetic and real-world networks with community structure in the case of immunization of nodes for epidemic control.