We study the problem of analyzing influence of various factors affecting individual messages posted in social media. The problem is challenging because of various types of influences propagating through the social media network that act simultaneously on any user. Additionally, the topic composition of the influencing factors and the susceptibility of users to these influences evolve over time. This problem has not studied before, and off-the-shelf models are unsuitable for this purpose. To capture the complex interplay of these various factors, we propose a new non-parametric model called the Dynamic Multi-Relational Chinese Restaurant Process. This accounts for the user network for data generation and also allows the parameters to evolve over time. Designing inference algorithms for this model suited for large scale social-media data is another challenge. To this end, we propose a scalable and multi-threaded inference algorithm based on online Gibbs Sampling. Extensive evaluations on large-scale Twitter and Facebook data show that the extracted topics when applied to authorship and commenting prediction outperform state-of-the-art baselines. More importantly, our model produces valuable insights on topic trends and user personality trends, beyond the capability of existing approaches.
(b) In the context of microblogging sites, content recommendation approaches @cite_2 @cite_4 @cite_13 assessing user interests based on their activities. Recently, Wen et. al @cite_21 have proposed an approach which studies the influence of the network on users. Ahmed et. al. @cite_0 model the dynamics of user interest and also the account generic popularity of a particular item, but do not consider the influence of various external factors like network of users and geography. Thus most of related work either deals with the influence of a single factor or user preferences.
@cite_4 @cite_21 @cite_0 @cite_2 @cite_13
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This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 . Collaborative filtering (CF) techniques recommend items to users based on their historical ratings. In real-world scenarios, user interests may drift over time since they are affected by moods, contexts, and pop culture trends. This leads to the fact that a user's historical ratings comprise many aspects of user interests spanning a long time period. However, at a certain time slice, one user's interest may only focus on one or a couple of aspects. Thus, CF techniques based on the entire historical ratings may recommend inappropriate items. In this paper, we consider modeling user-interest drift over time based on the assumption that each user has multiple counterparts over temporal domains and successive counterparts are closely related. We adopt the cross-domain CF framework to share the static group-level rating matrix across temporal domains, and let user-interest distribution over item groups drift slightly between successive temporal domains. The derived method is based on a Bayesian latent factor model which can be inferred using Gibbs sampling. Our experimental results show that our method can achieve state-of-the-art recommendation performance as well as explicitly track and visualize user-interest drift over time. Microblogging environments such as Twitter present a modality for interacting with information characterized by exposure to information “streams”. In this work, we examine what information in that stream is attended to, and how that attention corresponds to other aspects of microblog consumption and participation. To do this, we measured eye gaze, memory for content, interest ratings, and intended behavior of active Twitter users as they read their tweet steams. Our analyses focus on three sets of alignments: first, whether attention corresponds to other measures of user cognition such as memory (e.g., do people even remember what they attend to?); second, whether attention corresponds to behavior (e.g., are users likely to retweet content that is given the most attention); and third, whether attention corresponds to other attributes of the content and its presentation (e.g., do links attract attention?). We show a positive but imperfect alignment between user attention and other measures of user cognition like memory and interest, and between attention and behaviors like retweeting. To the third alignment, we show that the relationship between attention and attributes of tweets, such as whether it contains a link or is from a friend versus an organization, are complicated and in some cases counterintuitive. We discuss findings in relation to large scale phenomena like information diffusion and also suggest design directions to help maximize user attention in microblog environments. In this paper, we study user modeling on Twitter. We investigate different strategies for mining user interest profiles from microblogging activities ranging from strategies that analyze the semantic meaning of Twitter messages to strategies that adapt to temporal patterns that can be observed in the microblogging behavior. We evaluate the quality of the user modeling methods in the context of a personalized news recommendation system. Our results reveals that an understanding of the semantic meaning of microposts is key for generating high-quality user profiles.