Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We introduce three new image datasets from Reddit1 and define a virality score using Reddit metadata. We train classifiers with state-of-the-art image features to predict virality of individual images, relative virality in pairs of images, and the dominant topic of a viral image. We also compare machine performance to human performance on these tasks. We find that computers perform poorly with low level features, and high level information is critical for predicting virality. We encode semantic information through relative attributes. We identify the 5 key visual attributes that correlate with virality. We create an attribute-based characterization of images that can predict relative virality with 68.10 accuracy (SVM+Deep Relative Attributes) -better than humans at 60.12 . Finally, we study how human prediction of image virality varies with different “contexts” in which the images are viewed, such as the influence of neighbouring images, images recently viewed, as well as the image title or caption. This work is a first step in understanding the complex but important phenomenon of image virality. Our datasets and annotations will be made publicly available.
Virality of text data such as Tweets has been studied in @cite_10 @cite_33 . The diffusion properties were found to be dependent on their content and features like embedded URL's and hashtags. Generally, diffusion of content over networks has been studied more than the causes @cite_29 . The work of Leskovec al @cite_11 models propagation of recommendations over a network of individuals through a stochastic model, while Beutel al @cite_19 approach viral diffusion as an epidemiological problem.
@cite_33 @cite_29 @cite_19 @cite_10 @cite_11
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Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely user virality, user susceptibility and item virality, that contribute to viral diffusion. Instead of modeling these factors independently as done in previous research, we propose a model that measures all the factors simultaneously considering their mutual dependencies. The model has been evaluated on both synthetic and real datasets. The experiments show that our model outperforms the existing ones for synthetic data with ground truth labels. Our model also performs well for predicting the hashtags that have higher retweet likelihood. We finally present case examples that illustrate how the models differ from one another. Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length. Viral products and ideas are intuitively understood to grow through a person-to-person diffusion process analogous to the spread of an infectious disease; however, until recently it has been prohibitively difficult to directly observe purportedly viral events, and thus to rigorously quantify or characterize their structural properties. Here we propose a formal measure of what we label “structural virality” that interpolates between two conceptual extremes: content that gains its popularity through a single, large broadcast and that which grows through multiple generations with any one individual directly responsible for only a fraction of the total adoption. We use this notion of structural virality to analyze a unique data set of a billion diffusion events on Twitter, including the propagation of news stories, videos, images, and petitions. We find that across all domains and all sizes of events, online diffusion is characterized by surprising structural diversity; that is, popular events regularly grow via both broadcast and viral mechanisms, as well as essentially all conceivable combinations of the two. Nevertheless, we find that structural virality is typically low, and remains so independent of size, suggesting that popularity is largely driven by the size of the largest broadcast. Finally, we attempt to replicate these findings with a model of contagion characterized by a low infection rate spreading on a scale-free network. We find that although several of our empirical findings are consistent with such a model, it fails to replicate the observed diversity of structural virality, thereby suggesting new directions for future modeling efforts. This paper was accepted by Lorin Hitt, information systems. Diffusion of information, spread of rumors and infectious diseases are all instances of stochastic processes that occur over the edges of an underlying network. Many times networks over which contagions spread are unobserved, and such networks are often dynamic and change over time. In this paper, we investigate the problem of inferring dynamic networks based on information diffusion data. We assume there is an unobserved dynamic network that changes over time, while we observe the results of a dynamic process spreading over the edges of the network. The task then is to infer the edges and the dynamics of the underlying network. We develop an on-line algorithm that relies on stochastic convex optimization to efficiently solve the dynamic network inference problem. We apply our algorithm to information diffusion among 3.3 million mainstream media and blog sites and experiment with more than 179 million different pieces of information spreading over the network in a one year period. We study the evolution of information pathways in the online media space and find interesting insights. Information pathways for general recurrent topics are more stable across time than for on-going news events. Clusters of news media sites and blogs often emerge and vanish in matter of days for on-going news events. Major social movements and events involving civil population, such as the Libyan' s civil war or Syria' s uprise, lead to an increased amount of information pathways among blogs as well as in the overall increase in the network centrality of blogs and social media sites.