We describe Quizz, a gamified crowdsourcing system that simultaneously assesses the knowledge of users and acquires new knowledge from them. Quizz operates by asking users to complete short quizzes on specific topics; as a user answers the quiz questions, Quizz estimates the user's competence. To acquire new knowledge, Quizz also incorporates questions for which we do not have a known answer; the answers given by competent users provide useful signals for selecting the correct answers for these questions. Quizz actively tries to identify knowledgeable users on the Internet by running advertising campaigns, effectively leveraging the targeting capabilities of existing, publicly available, ad placement services. Quizz quantifies the contributions of the users using information theory and sends feedback to the advertisingsystem about each user. The feedback allows the ad targeting mechanism to further optimize ad placement. Our experiments, which involve over ten thousand users, confirm that we can crowdsource knowledge curation for niche and specialized topics, as the advertising network can automatically identify users with the desired expertise and interest in the given topic. We present controlled experiments that examine the effect of various incentive mechanisms, highlighting the need for having short-term rewards as goals, which incentivize the users to contribute. Finally, our cost-quality analysis indicates that the cost of our approach is below that of hiring workers through paid-crowdsourcing platforms, while offering the additional advantage of giving access to billions of potential users all over the planet, and being able to reach users with specialized expertise that is not typically available through existing labor marketplaces.
Quizz crowdsources the acquisition of knowledge by asking users to participate in thematically-focuses quizzes, which contain also collection'' questions with no known answer. ReCAPTCHA @cite_15 is close conceptually, as it asks users to type two digitized words, out of which one is known and the other is unknown, which is similar to our calibration and collection questions, respectively. In terms of use of advertising for recruiting users, @cite_17 use advertising to attract participants for a Wikipedia-editing experiment; however there was no discussion or experiments with targeting, or with optimizing the ad campaigns for maximizing the user contributions.
@cite_15 @cite_17
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This paper proposes to tackle open- domain question answering using Wikipedia as the unique knowledge source: the answer to any factoid question is a text span in a Wikipedia article. This task of machine reading at scale combines the challenges of document retrieval (finding the relevant articles) with that of machine comprehension of text (identifying the answer spans from those articles). Our approach combines a search component based on bigram hashing and TF-IDF matching with a multi-layer recurrent neural network model trained to detect answers in Wikipedia paragraphs. Our experiments on multiple existing QA datasets indicate that (1) both modules are highly competitive with respect to existing counterparts and (2) multitask learning using distant supervision on their combination is an effective complete system on this challenging task. Crowd-sourcing approaches such as Amazon's Mechanical Turk (MTurk) make it possible to annotate or collect large amounts of linguistic data at a relatively low cost and high speed. However, MTurk offers only limited control over who is allowed to particpate in a particular task. This is particularly problematic for tasks requiring free-form text entry. Unlike multiple-choice tasks there is no correct answer, and therefore control items for which the correct answer is known cannot be used. Furthermore, MTurk has no effective built-in mechanism to guarantee workers are proficient English writers. We describe our experience in creating corpora of images annotated with multiple one-sentence descriptions on MTurk and explore the effectiveness of different quality control strategies for collecting linguistic data using Mechanical MTurk. We find that the use of a qualification test provides the highest improvement of quality, whereas refining the annotations through follow-up tasks works rather poorly. Using our best setup, we construct two image corpora, totaling more than 40,000 descriptive captions for 9000 images. Knowledge acquisition (e.g. through labeling) is one of the most successful applications in crowdsourcing. In practice, collecting as specific as possible knowledge via crowdsourcing is very useful since specific knowledge can be generalized easily if we have a knowledge base, but it is difficult to infer specific knowledge from general knowledge. Meanwhile, tasks for acquiring more specific knowledge can be more difficult for workers, thus need more answers to infer high-quality results. Given a limited budget, assigning workers to difficult tasks will be more effective for the goal of specific knowledge acquisition. However, existing crowdsourcing task scheduling cannot incorporate the specificity of workers' answers. In this paper, we present a new framework for task scheduling with the limited budget, targeting an effective solution to more specific knowledge acquisition. We propose novel criteria for evaluating the quality of specificity-dependent answers and result inference algorithms to aggregate more specific answers with budget constraints. We have implemented our framework with real crowdsourcing data and platform, and have achieved significant performance improvement compared with existing approaches. Microtask crowdsourcing has enabled dataset advances in social science and machine learning, but existing crowdsourcing schemes are too expensive to scale up with the expanding volume of data. To scale and widen the applicability of crowdsourcing, we present a technique that produces extremely rapid judgments for binary and categorical labels. Rather than punishing all errors, which causes workers to proceed slowly and deliberately, our technique speeds up workers' judgments to the point where errors are acceptable and even expected. We demonstrate that it is possible to rectify these errors by randomizing task order and modeling response latency. We evaluate our technique on a breadth of common labeling tasks such as image verification, word similarity, sentiment analysis and topic classification. Where prior work typically achieves a 0.25x to 1x speedup over fixed majority vote, our approach often achieves an order of magnitude (10x) speedup.