Abstract We propose a setting for two-phase opinion dynamics in social networks, where a node’s final opinion in the first phase acts as its initial biased opinion in the second phase. In this setting, we study the problem of two camps aiming to maximize adoption of their respective opinions, by strategically investing on nodes in the two phases. A node’s initial opinion in the second phase naturally plays a key role in determining the final opinion of that node, and hence also of other nodes in the network due to its influence on them. However, more importantly, this bias also determines the effectiveness of a camp’s investment on that node in the second phase. In order to formalize this two-phase investment setting, we propose an extension of Friedkin–Johnsen model, and hence formulate the utility functions of the camps. We arrive at a decision parameter which can be interpreted as two-phase Katz centrality. There is a natural tradeoff while splitting the available budget between the two phases. A lower investment in the first phase results in worse initial biases in the network for the second phase. On the other hand, a higher investment in the first phase spares a lower available budget for the second phase, resulting in an inability to fully harness the influenced biases. We first analyze the non-competitive case where only one camp invests, for which we present a polynomial time algorithm for determining an optimal way to split the camp’s budget between the two phases. We then analyze the case of competing camps, where we show the existence of Nash equilibrium and that it can be computed in polynomial time under reasonable assumptions. We conclude our study with simulations on real-world network datasets, in order to quantify the effects of the initial biases and the weightage attributed by nodes to their initial biases, as well as that of a camp deviating from its equilibrium strategy. Our main conclusion is that, if nodes attribute high weightage to their initial biases, it is advantageous to have a high investment in the first phase, so as to effectively influence the biases to be harnessed in the second phase.
Specific to analytically tractable models such as DeGroot, there have been studies in the competitive setting to identify influential nodes and the amounts to be invested on them @cite_30 @cite_37 @cite_14 . @cite_7 study a broader framework with respect to one such model (Friedkin-Johnsen model), while considering a number of practically motivated settings such as those accounting for diminishing marginal returns on investment, adversarial behavior of the competitor, uncertainty regarding system parameters, and bound on the combined investment by the camps on each node. Our work extends these studies to two phases, by identifying influential nodes in the two phases and how much they should be invested on in each phase.
@cite_30 @cite_37 @cite_14 @cite_7
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We study the problem of two competing camps aiming to maximize the adoption of their respective opinions, by optimally investing in nodes of a social network in multiple phases. The final opinion of a node in a phase acts as its biased opinion in the following phase. Using an extension of Friedkin-Johnsen model, we formulate the camps' utility functions, which we show to involve what can be interpreted as multiphase Katz centrality. We hence present optimal investment strategies of the camps, and the loss incurred if myopic strategy is employed. Simulations affirm that nodes attributing higher weightage to bias necessitate higher investment in initial phase. The extended version of this paper analyzes a setting where a camp's influence on a node depends on the node's bias; we show existence and polynomial time computability of Nash equilibrium. We study the problem of optimally investing in nodes of a social network in a competitive setting, wherein two camps aim to drive the average opinion of the population in their own favor. Using a well-established model of opinion dynamics, we formulate the problem as a zero-sum game with its players being the two camps. We derive optimal investment strategies for both camps, and show that a random investment strategy is optimal when the underlying network follows a popular class of weight distributions. We study a broad framework, where we consider various well-motivated settings of the problem, namely, when the influence of a camp on a node is a concave function of its investment on that node, when a camp aims at maximizing competitor's investment or deviation from its desired investment, and when one of the camps has uncertain information about the values of the model parameters. We also study a Stackelberg variant of this game under common coupled constraints on the combined investments by the camps and derive their equilibrium strategies, and hence quantify the first-mover advantage. For a quantitative and illustrative study, we conduct simulations on real-world datasets and provide results and insights. Abstract Several competing human behavior models have been proposed to model boundedly rational adversaries in repeated Stackelberg Security Games (SSG). However, these existing models fail to address three main issues which are detrimental to defender performance. First, while they attempt to learn adversary behavior models from adversaries' past actions (“attacks on targets”), they fail to take into account adversaries' future adaptation based on successes or failures of these past actions. Second, existing algorithms fail to learn a reliable model of the adversary unless there exists sufficient data collected by exposing enough of the attack surface – a situation that often arises in initial rounds of the repeated SSG. Third, current leading models have failed to include probability weighting functions, even though it is well known that human beings' weighting of probability is typically nonlinear. To address these limitations of existing models, this article provides three main contributions. Our first contribution is a new human behavior model, SHARP, which mitigates these three limitations as follows: (i) SHARP reasons based on success or failure of the adversary's past actions on exposed portions of the attack surface to model adversary adaptivity; (ii) SHARP reasons about similarity between exposed and unexposed areas of the attack surface, and also incorporates a discounting parameter to mitigate adversary's lack of exposure to enough of the attack surface; and (iii) SHARP integrates a non-linear probability weighting function to capture the adversary's true weighting of probability. Our second contribution is a first “repeated measures study” – at least in the context of SSGs – of competing human behavior models. This study, where each experiment lasted a period of multiple weeks with individual sets of human subjects on the Amazon Mechanical Turk platform, illustrates the strengths and weaknesses of different models and shows the advantages of SHARP. Our third major contribution is to demonstrate SHARP's superiority by conducting real-world human subjects experiments at the Bukit Barisan Seletan National Park in Indonesia against wildlife security experts. Based on the empirical analysis of the dependency network in 18 Java projects, we develop a novel model of network growth which considersboth: an attachment mechanism and the addition of new nodes with a heterogeneous distribution of their initial degree, k0. Empirically we find that the cumulative degree distributions of initial degrees and of the final network, follow power-law behaviors: P(k0) ∝ k01−α, and P(k) ∝ k1−γ, respectively. For the total number of links as a function of the network size, we find empirically K(N) ∝ Nβ, where β is (at the beginning of thenetwork evolution) between 1.25 and 2, while converging to ∼ 1 for large N. This indicates a transition from a growth regime with increasing network density towards a sustainable regime, which revents a collapse because of ever increasing dependencies. Our theoretical framework is able to predict relations between the exponents α, β, γ, which also link issues of software engineering and developer activity. These relations are verified by means of computer simulations and empirical investigations. They indicate that the growth of real Open Source Software networks occurs on the edge between two regimes, which are either dominated by the initial degree distribution of added nodes, or by the preferential attachment mechanism. Hence, the heterogeneous degree distribution of newly added nodes, found empirically, is essential to describe the laws of sustainable growth in networks.