User-generated texts such as reviews and social media are valuable sources of information. Online reviews are important assets for users to buy a product, see a movie, or make a decision. Therefore, rating of a review is one of the reliable factors for all users to read and trust the reviews. This paper analyzes the texts of the reviews to evaluate and predict the ratings. Moreover, we study the effect of lexical features generated from text as well as sentimental words on the accuracy of rating prediction. Our analysis show that words with high information gain score are more efficient compared to words with high TF-IDF value. In addition, we explore the best number of features for predicting the ratings of the reviews.
in @cite_33 suggested an automated assessment for the review helpfulness by considering the length of the review as the most useful feature compared to the other ones. The main contribution of this paper is: a) using helpfulness score to implement an automatic computational model to rank the reviews, and b) leveraging various features in the reviews such as structural, lexical, syntactic, semantic, and reviews’ starts to predict the helpfulness score of the reviews. For products such as MP3 players and cameras, the model achieved correlation coefficient scores of 0.656 and 0.604. The detailed analysis of features showed that length of the reviews, unigrams, and product rating were the most helpful ones in the prediction and structural and syntactic features had no significant impact @cite_44 .
@cite_44 @cite_33
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This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g., "subtle nuances") and a negative semantic orientation when it has bad associations (e.g., "very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word "excellent" minus the mutual information between the given phrase and the word "poor". A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74 when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84 for automobile reviews to 66 for movie reviews. With the rapid growth of the Internet, the ability of users to create and publish content has created active electronic communities that provide a wealth of product information. However, the high volume of reviews that are typically published for a single product makes harder for individuals as well as manufacturers to locate the best reviews and understand the true underlying quality of a product. In this paper, we reexamine the impact of reviews on economic outcomes like product sales and see how different factors affect social outcomes such as their perceived usefulness. Our approach explores multiple aspects of review text, such as subjectivity levels, various measures of readability and extent of spelling errors to identify important text-based features. In addition, we also examine multiple reviewer-level features such as average usefulness of past reviews and the self-disclosed identity measures of reviewers that are displayed next to a review. Our econometric analysis reveals that the extent of subjectivity, informativeness, readability, and linguistic correctness in reviews matters in influencing sales and perceived usefulness. Reviews that have a mixture of objective, and highly subjective sentences are negatively associated with product sales, compared to reviews that tend to include only subjective or only objective information. However, such reviews are rated more informative (or helpful) by other users. By using Random Forest-based classifiers, we show that we can accurately predict the impact of reviews on sales and their perceived usefulness. We examine the relative importance of the three broad feature categories: “reviewer-related” features, “review subjectivity” features, and “review readability” features, and find that using any of the three feature sets results in a statistically equivalent performance as in the case of using all available features. This paper is the first study that integrates econometric, text mining, and predictive modeling techniques toward a more complete analysis of the information captured by user-generated online reviews in order to estimate their helpfulness and economic impact. User-supplied reviews are widely and increasingly used to enhance e-commerce and other websites. Because reviews can be numerous and varying in quality, it is important to assess how helpful each review is. While review helpfulness is currently assessed manually, in this paper we consider the task of automatically assessing it. Experiments using SVM regression on a variety of features over Amazon.com product reviews show promising results, with rank correlations of up to 0.66. We found that the most useful features include the length of the review, its unigrams, and its product rating. Online reviews are valuable sources of information for a variety of decision-making processes such as purchasing products. As the number of online reviews is growing rapidly, it becomes increasingly difficult for users to identify those that are helpful. This has motivated research into the problem of identifying high quality and helpful reviews automatically. The current methods assume that the helpfulness of a review is independent from the readers of that review. However, we argue that the quality of a review may not be the same for different users. For example, a professional and an amateur photographer may rate the helpfulness of a review very differently. In this paper, we introduce the problem of predicting a personalized review quality for recommendation of helpful reviews. To address this problem, we propose a series of increasingly sophisticated probabilistic graphical models, based on Matrix Factorization and Tensor Factorization. We evaluate the proposed models using a database of 1.5 million reviews and more than 13 million quality ratings obtained from Epinions.com. The experiments demonstrate that the proposed latent factor models outperform the state-of-the art approaches using textual and social features. Finally, our experiments confirm that the helpfulness of a review is indeed not the same for all users and that there are some latent factors that affect a user's evaluation of the review quality.