With the growth of user-generated content, we observe the constant rise of the number of companies, such as search engines, content aggregators, etc., that operate with tremendous amounts of web content not being the services hosting it. Thus, aiming to locate the most important content and promote it to the users, they face the need of estimating the current and predicting the future content popularity. In this paper, we approach the problem of video popularity prediction not from the side of a video hosting service, as done in all previous studies, but from the side of an operating company, which provides a popular video search service that aggregates content from different video hosting websites. We investigate video popularity prediction based on features from three primary sources available for a typical operating company: first, the content hosting provider may deliver its data via its API, second, the operating company makes use of its own search and browsing logs, third, the company crawls information about embeds of a video and links to a video page from publicly available resources on the Web. We show that video popularity prediction based on the embed and link data coupled with the internal search and browsing data significantly improves video popularity prediction based only on the data provided by the video hosting and can even adequately replace the API data in the cases when it is partly or completely unavailable.
The authors of @cite_19 studied Youtube content popularity and established linear dependence between the logarithmic views counts measured at the 10-th day and at the 30-th day after the day of the video upload. The authors of @cite_21 used the same data, but proposed to predict the future popularity by using a model of content propagation through an implicit graph induced by patterns of temporal evolution of video popularity. Prediction of the popularity peak day of a video was studied in @cite_27 . All described approaches are not applicable in our case, because, in order to predict future popularity, they exploit currently or and previously observed popularity that is not always available by the statement of our problem.
@cite_19 @cite_27 @cite_21
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In this paper, we propose a methodology to predict the popularity of online contents. More precisely, rather than trying to infer the popularity of a content itself, we infer the likelihood that a content will be popular. Our approach is rooted in survival analysis where predicting the precise lifetime of an individual is very hard and almost impossible but predicting the likelihood of one's survival longer than a threshold or another individual is possible. We position ourselves in the standpoint of an external observer who has to infer the popularity of a content only using publicly observable metrics, such as the lifetime of a thread, the number of comments, and the number of views. Our goal is to infer these observable metrics, using a set of explanatory factors, such as the number of comments and the number of links in the first hours after the content publication, which are observable by the external observer. We use a Cox proportional hazard regression model that divides the distribution function of the observable popularity metric into two components: a) one that can be explained by the given set of explanatory factors (called risk factors) and b) a baseline distribution function that integrates all the factors not taken into account. To validate our proposed approach, we use data sets from two different online discussion forums: dpreview.com, one of the largest online discussion groups providing news and discussion forums about all kinds of digital cameras, and myspace.com, one of the representative online social networking services. On these two data sets we model two different popularity metrics, the lifetime of threads and the number of comments, and show that our approach can predict the lifetime of threads from Dpreview (Myspace) by observing a thread during the first 5 6 days (24 hours, respectively) and the number of comments of Dpreview threads by observing a thread during first 2 3 days. We present a method for accurately predicting the long time popularity of online content from early measurements of user's access. Using two content sharing portals, Youtube and Digg, we show that by modeling the accrual of views and votes on content offered by these services we can predict the long-term dynamics of individual submissions from initial data. In the case of Digg, measuring access to given stories during the first two hours allows us to forecast their popularity 30 days ahead with remarkable accuracy, while downloads of Youtube videos need to be followed for 10 days to attain the same performance. The differing time scales of the predictions are shown to be due to differences in how content is consumed on the two portals: Digg stories quickly become outdated, while Youtube videos are still found long after they are initially submitted to the portal. We show that predictions are more accurate for submissions for which attention decays quickly, whereas predictions for evergreen content will be prone to larger errors. This paper develops a framework for studying the popularity dynamics of user-generated videos, presents a characterization of the popularity dynamics, and proposes a model that captures the key properties of these dynamics. We illustrate the biases that may be introduced in the analysis for some choices of the sampling technique used for collecting data; however, sampling from recently-uploaded videos provides a dataset that is seemingly unbiased. Using a dataset that tracks the views to a sample of recently-uploaded YouTube videos over the first eight months of their lifetime, we study the popularity dynamics. We find that the relative popularities of the videos within our dataset are highly non-stationary, owing primarily to large differences in the required time since upload until peak popularity is finally achieved, and secondly to popularity oscillation. We propose a model that can accurately capture the popularity dynamics of collections of recently-uploaded videos as they age, including key measures such as hot set churn statistics, and the evolution of the viewing rate and total views distributions over time. The evolution of social media popularity exhibits rich temporality, i.e., popularities change over time at various levels of temporal granularity. This is influenced by temporal variations of public attentions or user activities. For example, popularity patterns of street snap on Flickr are observed to depict distinctive fashion styles at specific time scales, such as season-based periodic fluctuations for Trench Coat or one-off peak in days for Evening Dress. However, this fact is often overlooked by existing research of popularity modeling. We present the first study to incorporate multiple time-scale dynamics into predicting online popularity. We propose a novel computational framework in the paper, named Multi-scale Temporalization, for estimating popularity based on multi-scale decomposition and structural reconstruction in a tensor space of user, post, and time by joint low-rank constraints. By considering the noise caused by context inconsistency, we design a data rearrangement step based on context aggregation as preprocessing to enhance contextual relevance of neighboring data in the tensor space. As a result, our approach can leverage multiple levels of temporal characteristics and reduce the noise of data decomposition to improve modeling effectiveness. We evaluate our approach on two large-scale Flickr image datasets with over 1.8 million photos in total, for the task of popularity prediction. The results show that our approach significantly outperforms state-of-the-art popularity prediction techniques, with a relative improvement of 10.9 -47.5 in terms of prediction accuracy.