This paper explores the social quality (goodness) of community structures formed across Twitter users, where social links within the structures are estimated based upon semantic properties of user-generated content (corpus). We examined the overlap of the community structures of the constructed graphs, and followership-based social communities, to find the social goodness of the links constructed. Unigram, bigram and LDA content models were empirically investigated for evaluation of effectiveness, as approximators of underlying social graphs, such that they maintain the community social property. Impact of content at varying granularities, for the purpose of predicting links while retaining the social community structures, was investigated. 100 discussion topics, spanning over 10 Twitter events, were used for experiments. The unigram language model performed the best, indicating strong similarity of word usage within deeply connected social communities. This observation agrees with the phenomenon of evolution of word usage behavior, that transform individuals belonging to the same community tending to choose the same words, made by (2013), and raises a question on the literature that use, without validation, LDA for content-based social link prediction over other content models. Also, semantically finer-grained content was observed to be more effective compared to coarser-grained content.
Using a combination of social links and user-generated content has been explored in the literature, from different angles. @cite_0 attempt to combine the strength of links with similarity of content between each pair of graph vertices (social network users), to augment baseline social link based graphs, and discover communities on such graphs. @cite_1 combine the topological structure of a network with the content information present in the network, and thereby model the community structure as a consequence of interaction amongst the participating nodes (social network users). @cite_29 also combine the graph node attributes with the graph edge structures for community discovery. @cite_10 also consider the overlaps between communities using the concept of the intersection graph, for community discovery. @cite_4 observe that joint modeling of links and content significantly improves link prediction performance on Twitter subgraphs.
@cite_4 @cite_29 @cite_1 @cite_0 @cite_10
2137962371 2182891243 2615318713 2583348919
In this paper we discuss a very simple approach of combining content and link information in graph structures for the purpose of community discovery, a fundamental task in network analysis. Our approach hinges on the basic intuition that many networks contain noise in the link structure and that content information can help strengthen the community signal. This enables ones to eliminate the impact of noise (false positives and false negatives), which is particularly prevalent in online social networks and Web-scale information networks. Specifically we introduce a measure of signal strength between two nodes in the network by fusing their link strength with content similarity. Link strength is estimated based on whether the link is likely (with high probability) to reside within a community. Content similarity is estimated through cosine similarity or Jaccard coefficient. We discuss a simple mechanism for fusing content and link similarity. We then present a biased edge sampling procedure which retains edges that are locally relevant for each graph node. The resulting backbone graph can be clustered using standard community discovery algorithms such as Metis and Markov clustering. Through extensive experiments on multiple real-world datasets (Flickr, Wikipedia and CiteSeer) with varying sizes and characteristics, we demonstrate the effectiveness and efficiency of our methods over state-of-the-art learning and mining approaches several of which also attempt to combine link and content analysis for the purposes of community discovery. Specifically we always find a qualitative benefit when combining content with link analysis. Additionally our biased graph sampling approach realizes a quantitative benefit in that it is typically several orders of magnitude faster than competing approaches. Given multimillion-node graphs such as "who-follows-whom", "patent-cites-patent", "user-likes-page" and "actor director-makes-movie" networks, how can we find unexpected behaviors? When companies operate on the graphs with monetary incentives to sell Twitter "Followers" and Facebook page "Likes", the graphs show strange connectivity patterns. In this paper, we study a complete graph from a large Twitter-style social network, spanning up to 3.33 billion edges. We report strange deviations from typical patterns like smooth degree distributions. We find that such deviations are often due to "lockstep behavior" that large groups of followers connect to the same groups of followees. Our first contribution is that we study strange patterns on the adjacency matrix and in the spectral subspaces with respect to several flavors of lockstep. We discover that (a) the lockstep behaviors on the graph shape dense "block" in its adjacency matrix and creates "rays" in spectral subspaces, and (b) partially overlapping of the behaviors shape "staircase" in its adjacency matrix and creates "pearls" in spectral subspaces. The second contribution is that we provide a fast algorithm, using the discovery as a guide for practitioners, to detect users who offer the lockstep behaviors in undirected directed bipartite graphs. We carry out extensive experiments on both synthetic and real datasets, as well as public datasets from IMDb and US Patent. The results demonstrate the scalability and effectiveness of our proposed algorithm. Users' addiction to online social networks is discovered to be highly correlated with their social connections in the networks. Dense social connections can effectively help online social networks retain their active users and improve the social network services. Therefore, it is of great importance to make a good prediction of the social links among users. Meanwhile, to enjoy more social network services, users nowadays are usually involved in multiple online social networks simultaneously. Formally, the social networks which share a number of common users are defined as the "aligned networks".With the information transferred from multiple aligned social networks, we can gain a more comprehensive knowledge about the social preferences of users in the pre-specified target network, which will benefit the social link prediction task greatly. However, when transferring the knowledge from other aligned source networks to the target network, there usually exists a shift in information distribution between different networks, namely domain difference. In this paper, we study the social link prediction problem of the target network, which is aligned with multiple social networks concurrently. To accommodate the domain difference issue, we project the features extracted for links from different aligned networks into a shared lower-dimensional feature space. Moreover, users in social networks usually tend to form communities and would only connect to a small number of users. Thus, the target network structure has both the low-rank and sparse properties. We propose a novel optimization framework, SLAMPRED, to combine both these two properties aforementioned of the target network and the information of multiple aligned networks with nice domain adaptations. Since the objective function is a linear combination of convex and concave functions involving nondifferentiable regularizers, we propose a novel optimization method to iteratively solve it. Extensive experiments have been done on real-world aligned social networks, and the experimental results demonstrate the effectiveness of the proposed model. Recently community detection has attracted much interest in social media to understand the collective behaviours of users and allow individuals to be modeled in the context of the group. Most existing approaches for community detection exploit either users' social links or their published content, aiming at discovering groups of densely connected or highly similar users. They often fail to find effective communities due to excessive noise in content, sparsity in links, and heterogenous behaviours of users in social media. Further, they are unable to provide insights and rationales behind the formation of the group and the collective behaviours of the users. To tackle these challenges, we propose to discover communities in a low- dimensional latent space in which we simultaneously learn the representation of users and communities. In particular, we integrated different social views of the network into a low-dimensional latent space in which we sought dense clusters of users as communities. By imposing a Laplacian regularizer into affiliation matrix, we further incorporated prior knowledge into the community discovery process. Finally community profiles were computed by a linear operator integrating the profiles of members. Taking the wellness domain as an example, we conducted experiments on a large scale real world dataset of users tweeting about diabetes and its related concepts, which demonstrate the effectiveness of our approach in discovering and profiling user communities.