Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance of the result given that it has been examined by the user. There has been considerable work on user browsing models, to model and analyze both the examination and the relevance components of CTR. In this paper, we propose a novel formulation: a micro-browsing model for how users read result snippets. The snippet text of a result often plays a critical role in the perceived relevance of the result. We study how particular words within a line of snippet can influence user behavior. We validate this new micro-browsing user model by considering the problem of predicting which snippet will yield higher CTR, and show that classification accuracy is dramatically higher with our micro-browsing user model. The key insight in this paper is that varying relatively few words within a snippet, and even their location within a snippet, can have a significant influence on the clickthrough of a snippet.
@cite_18 predicts gaze by combining user browsing data with eye tracking data from a small number of users in a grid-based recommender interface. They use Hidden Markov Models (HMMs), and evaluate their prediction models in MovieLens.
@cite_18
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As users browse a recommender system, they systematically consider or skip over much of the displayed content. It seems obvious that these eye gaze patterns contain a rich signal concerning these users' preferences. However, because eye tracking data is not available to most recommender systems, these signals are not widely incorporated into personalization models. In this work, we show that it is possible to predict gaze by combining easily-collected user browsing data with eye tracking data from a small number of users in a grid-based recommender interface. Our technique is able to leverage a small amount of eye tracking data to infer gaze patterns for other users. We evaluate our prediction models in MovieLens -- an online movie recommender system. Our results show that incorporating eye tracking data from a small number of users significantly boosts accuracy as compared with only using browsing data, even though the eye-tracked users are different from the testing users (e.g. AUC=0.823 vs. 0.693 in predicting whether a user will fixate on an item). We also demonstrate that Hidden Markov Models (HMMs) can be applied in this setting; they are better than linear models in predicting fixation probability and capturing the interface regularity through Bayesian inference (AUC=0.823 vs. 0.757). Predicting the target of visual search from eye fixation (gaze) data is a challenging problem with many applications in human-computer interaction. In contrast to previous work that has focused on individual instances as a search target, we propose the first approach to predict categories and attributes of search targets based on gaze data. However, state of the art models for categorical recognition, in general, require large amounts of training data, which is prohibitive for gaze data. To address this challenge, we propose a novel Gaze Pooling Layer that integrates gaze information into CNN-based architectures as an attention mechanism - incorporating both spatial and temporal aspects of human gaze behavior. We show that our approach is effective even when the gaze pooling layer is added to an already trained CNN, thus eliminating the need for expensive joint data collection of visual and gaze data. We propose an experimental setup and data set and demonstrate the effectiveness of our method for search target prediction based on gaze behavior. We further study how to integrate temporal and spatial gaze information most effectively, and indicate directions for future research in the gaze-based prediction of mental states. The attention mechanisms in deep neural networks are inspired by human's attention that sequentially focuses on the most relevant parts of the information over time to generate prediction output. The attention parameters in those models are implicitly trained in an end-to-end manner, yet there have been few trials to explicitly incorporate human gaze tracking to supervise the attention models. In this paper, we investigate whether attention models can benefit from explicit human gaze labels, especially for the task of video captioning. We collect a new dataset called VAS, consisting of movie clips, and corresponding multiple descriptive sentences along with human gaze tracking data. We propose a video captioning model named Gaze Encoding Attention Network (GEAN) that can leverage gaze tracking information to provide the spatial and temporal attention for sentence generation. Through evaluation of language similarity metrics and human assessment via Amazon mechanical Turk, we demonstrate that spatial attentions guided by human gaze data indeed improve the performance of multiple captioning methods. Moreover, we show that the proposed approach achieves the state-of-the-art performance for both gaze prediction and video captioning not only in our VAS dataset but also in standard datasets (e.g. LSMDC and Hollywood2). We present a probabilistic generative model for simultaneously recognizing daily actions and predicting gaze locations in videos recorded from an egocentric camera. We focus on activities requiring eye-hand coordination and model the spatio-temporal relationship between the gaze point, the scene objects, and the action label. Our model captures the fact that the distribution of both visual features and object occurrences in the vicinity of the gaze point is correlated with the verb-object pair describing the action. It explicitly incorporates known properties of gaze behavior from the psychology literature, such as the temporal delay between fixation and manipulation events. We present an inference method that can predict the best sequence of gaze locations and the associated action label from an input sequence of images. We demonstrate improvements in action recognition rates and gaze prediction accuracy relative to state-of-the-art methods, on two new datasets that contain egocentric videos of daily activities and gaze.