The impact of continually evolving digital technologies and the proliferation of communications and content has now been widely acknowledged to be central to understanding our world. What is less acknowledged is that this is based on the successful arousing of curiosity both at the collective and individual levels. Advertisers, communication professionals and news editors are in constant competition to capture attention of the digital population perennially shifty and distracted. This paper, tries to understand how curiosity works in the digital world by attempting the first ever work done on quantifying human curiosity, basing itself on various theories drawn from humanities and social sciences. Curious communication pushes people to spot, read and click the message from their social feed or any other form of online presentation. Our approach focuses on measuring the strength of the stimulus to generate reader curiosity by using unsupervised and supervised machine learning algorithms, but is also informed by philosophical, psychological, neural and cognitive studies on this topic. Manually annotated news headlines - clickbaits - have been selected for the study, which are known to have drawn huge reader response. A binary classifier was developed based on human curiosity (unlike the work done so far using words and other linguistic features). Our classifier shows an accuracy of 97 . This work is part of the research in computational humanities on digital politics quantifying the emotions of curiosity and outrage on digital media.
@cite_22 theorized that curiosity particularly information-gap, is responsible for the clickbaitiness of low quality news, however no computational work has been done except a mention of ‘Unresolved pronouns’ being the curiosity piquing mechanism.
@cite_22
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The impact of continually evolving digital technologies and the proliferation of communications and content has now been widely acknowledged to be central to understanding our world. What is less acknowledged is that this is based on the successful arousing of curiosity both at the collective and individual levels. Advertisers, communication professionals and news editors are in constant competition to capture attention of the digital population perennially shifty and distracted. This paper, tries to understand how curiosity works in the digital world by attempting the first ever work done on quantifying human curiosity, basing itself on various theories drawn from humanities and social sciences. Curious communication pushes people to spot, read and click the message from their social feed or any other form of online presentation. Our approach focuses on measuring the strength of the stimulus to generate reader curiosity by using unsupervised and supervised machine learning algorithms, but is also informed by philosophical, psychological, neural and cognitive studies on this topic. Manually annotated news headlines - clickbaits - have been selected for the study, which are known to have drawn huge reader response. A binary classifier was developed based on human curiosity (unlike the work done so far using words and other linguistic features). Our classifier shows an accuracy of 97 . This work is part of the research in computational humanities on digital politics quantifying the emotions of curiosity and outrage on digital media. The semantic gap between low-level visual features and high-level semantics has been investigated for decades but still remains a big challenge in multimedia. When "search" became one of the most frequently used applications, "intent gap", the gap between query expressions and users' search intents, emerged. Researchers have been focusing on three approaches to bridge the semantic and intent gaps: 1) developing more representative features, 2) exploiting better learning approaches or statistical models to represent the semantics, and 3) collecting more training data with better quality. However, it remains a challenge to close the gaps. In this paper, we argue that the massive amount of click data from commercial search engines provides a data set that is unique in the bridging of the semantic and intent gap. Search engines generate millions of click data (a.k.a. image-query pairs), which provide almost "unlimited" yet strong connections between semantics and images, as well as connections between users' intents and queries. To study the intrinsic properties of click data and to investigate how to effectively leverage this huge amount of data to bridge semantic and intent gap is a promising direction to advance multimedia research. In the past, the primary obstacle is that there is no such dataset available to the public research community. This changes as Microsoft has released a new large-scale real-world image click data to public. This paper presents preliminary studies on the power of large-scale click data with a variety of experiments, such as building large-scale concept detectors, tag processing, search, definitive tag detection, intent analysis, etc., with the goal to inspire deeper researches based on this dataset. In our modern society, people are daily confronted with an increasing amount of information of any kind. As a consequence, the attention capacities and processing abilities of individuals often saturate. People, therefore, have to select which elements of their environment they are focusing on, and which are ignored. Moreover, recent work shows that individuals are naturally attracted by what other people are interested in. This imitative behaviour gives rise to various herding phenomena, such as the spread of ideas or the outbreak of commercial trends, turning the understanding of collective attention an important issue of our society. In this article, we propose an individual-based model of collective attention. In a situation where a group of people is facing a steady flow of novel information, the model naturally reproduces the log-normal distribution of the attention each news item receives, in agreement with empirical observations. Furthermore, the model predicts that the popularity of a news item strongly depends on the number of concurrent news appearing at approximately the same moment. We confirmed this prediction by means of empirical data extracted from the website digg.com. This result can be interpreted from the point of view of competition between the news for the limited attention capacity of individuals. The proposed model, therefore, provides new elements to better understand the dynamics of collective attention in an information-rich world. Summary People find it easier to learn about topics that interest them, but little is known about the mechanisms by which intrinsic motivational states affect learning. We used functional magnetic resonance imaging to investigate how curiosity (intrinsic motivation to learn) influences memory. In both immediate and one-day-delayed memory tests, participants showed improved memory for information that they were curious about and for incidental material learned during states of high curiosity. Functional magnetic resonance imaging results revealed that activity in the midbrain and the nucleus accumbens was enhanced during states of high curiosity. Importantly, individual variability in curiosity-driven memory benefits for incidental material was supported by anticipatory activity in the midbrain and hippocampus and by functional connectivity between these regions. These findings suggest a link between the mechanisms supporting extrinsic reward motivation and intrinsic curiosity and highlight the importance of stimulating curiosity to create more effective learning experiences. Video Abstract