WeChat is a mobile messaging application that has 549 million active users as of Q1 2015, and “WeChat Moments” (WM) serves its social-networking function that allows users to post share links of web pages. WM differs from the other social networks as it imposes many restrictions on the information diffusion process to mitigate the information overload. In this paper, we conduct a measurement study on information diffusion in the WM network by crawling and analyzing the spreading statistics of more than 160,000 pages that involve approximately 40 million users. Specifically, we identify the relationship of the number of posted pages and the number of views, the diffusion path length, the similarity and distribution of users' locations as well as their connections with the GDP of the users' province. For each individual WM page, we measure its temporal characteristics (e.g., the life time, the popularity within a time period); for each individual user, we evaluate how many of, or how likely, one's friends will view his posted pages. Our results will help the business to decide when and how to release the marketing pages over WM for better publicity.
Over the last few years, the rising popularity of open social networks has introduced many problems for researchers. Researchers have focused their interests on analysis, measurement, and experiments of information diffusion, user behaviors, community structure, advertisement, etc. in Twitter @cite_5 , Facebook @cite_9 , Sina Weibo @cite_18 @cite_2 , and even technical community like Stack Overflow @cite_14 . In these open social networks, a user's post or page can be seen by anyone if no access restriction is enforced by the user. This greatly stimulates users to share and spread the information in the network, and boosts the prosperity of open social networks. However, it may lead to information overload problems as well as privacy concerns.
@cite_18 @cite_14 @cite_9 @cite_2 @cite_5
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Social and information networking activities such as on Facebook, Twitter, WeChat, and Weibo have become an indispensable part of our everyday life, where we can easily access friends' behaviors and are in turn influenced by them. Consequently, an effective social influence prediction for each user is critical for a variety of applications such as online recommendation and advertising. Conventional social influence prediction approaches typically design various hand-crafted rules to extract user- and network-specific features. However, their effectiveness heavily relies on the knowledge of domain experts. As a result, it is usually difficult to generalize them into different domains. Inspired by the recent success of deep neural networks in a wide range of computing applications, we design an end-to-end framework, DeepInf, to learn users' latent feature representation for predicting social influence. In general, DeepInf takes a user's local network as the input to a graph neural network for learning her latent social representation. We design strategies to incorporate both network structures and user-specific features into convolutional neural and attention networks. Extensive experiments on Open Academic Graph, Twitter, Weibo, and Digg, representing different types of social and information networks, demonstrate that the proposed end-to-end model, DeepInf, significantly outperforms traditional feature engineering-based approaches, suggesting the effectiveness of representation learning for social applications. As the popularity of social networks expands, the information users expose to the public has potentially dangerous implications for individual privacy. While social networks allow users to restrict access to their personal data, there is currently no mechanism to enforce privacy concerns over content uploaded by other users. As group photos and stories are shared by friends and family, personal privacy goes beyond the discretion of what a user uploads about himself and becomes an issue of what every network participant reveals. In this paper, we examine how the lack of joint privacy controls over content can inadvertently reveal sensitive information about a user including preferences, relationships, conversations, and photos. Specifically, we analyze Facebook to identify scenarios where conflicting privacy settings between friends will reveal information that at least one user intended remain private. By aggregating the information exposed in this manner, we demonstrate how a user's private attributes can be inferred from simply being listed as a friend or mentioned in a story. To mitigate this threat, we show how Facebook's privacy model can be adapted to enforce multi-party privacy. We present a proof of concept application built into Facebook that automatically ensures mutually acceptable privacy restrictions are enforced on group content. The new social media such as Twitter and Sina Weibo has become an increasingly popular channel for spreading influence, challenging traditional media such as TVs and newspapers. The most influential and verified users, also called big-V accounts on Sina Weibo often attract million of followers and fans, creating massive “celebrity-centric” social networks on the social media, which play a key role in disseminating breaking news, latest events, and controversial opinions on social issues. Given the importance of these accounts, it is very crucial to understand social networks and user influence of these accounts and profile their followers' behaviors. Towards this end, this paper monitors a selected group of influential users on Sina Weibo and collects their tweet streams as well as retweeting and commenting activities on these tweets from their followers. Our analysis on tweet data streams from Sina Weibo reveals when and what the followers comment on the tweets of these influential users, and discovers different temporal patterns and word diversity in the comments. Based on the insight gained from follower characteristics, we further develop simple and intuitive algorithms for classifying the followers into spammers and normal fans. Our experimental results demonstrate that the proposed algorithms are able to achieve an average accuracy of 95.20 in detecting spammers from the followers who have commented on the tweets of these influential accounts. Billions of user-shared images are generated by individuals in many social networks today, and this particular form of user data is widely accessible to others due to the nature of online social sharing. When user social graphs are only accessible to exclusive parties, these user-shared images are proved to be an easier and effective alternative to discover user connections. This work investigated over 360 000 user shared images from two social networks, Skyrock and 163 Weibo, in which 3 million follower followee relationships are involved. It is observed that the shared images from users with a follower followee relationship show relatively higher similarities . A multimedia big data system that utilizes this observed phenomenon is proposed as an alternative to user- generated tags and social graphs for follower followee recommendation and gender identification. To the best of our knowledge, this is the first attempt in this field to prove and formulate such a phenomenon for mass user-shared images along with more practical prediction methods. These findings are useful for information or services recommendations in any social network with intensive image sharing, as well as for other interesting personalization applications, particularly when there is no access to those exclusive user social graphs.