In this work, we propose a regression method to predict the popularity of an online video measured by its number of views. Our method uses Support Vector Regression with Gaussian radial basis functions. We show that predicting popularity patterns with this approach provides more precise and more stable prediction results, mainly thanks to the nonlinear character of the proposed method as well as its robustness. We prove the superiority of our method against the state of the art using datasets containing almost 24 000 videos from YouTube and Facebook. We also show that using visual features, such as the outputs of deep neural networks or scene dynamics’ metrics, can be useful for popularity prediction before content publication. Furthermore, we show that popularity prediction accuracy can be improved by combining early distribution patterns with social and visual features and that social features represent a much stronger signal in terms of video popularity prediction than the visual ones.
In particular, Szabo and Huberman @cite_32 observe a log-linear relationship between the views of the YouTube videos at early stages after the publication and later times. The reported Pearson correlation coefficient between the log-transformed number of views after seven and thirty days after publication exceeds 0.9, which suggests that the more popular submission is at the beginning, the more popular it will become later.
@cite_32
2070366435 2129419521 2000139610 1977672204
We present a method for accurately predicting the long time popularity of online content from early measurements of user's access. Using two content sharing portals, Youtube and Digg, we show that by modeling the accrual of views and votes on content offered by these services we can predict the long-term dynamics of individual submissions from initial data. In the case of Digg, measuring access to given stories during the first two hours allows us to forecast their popularity 30 days ahead with remarkable accuracy, while downloads of Youtube videos need to be followed for 10 days to attain the same performance. The differing time scales of the predictions are shown to be due to differences in how content is consumed on the two portals: Digg stories quickly become outdated, while Youtube videos are still found long after they are initially submitted to the portal. We show that predictions are more accurate for submissions for which attention decays quickly, whereas predictions for evergreen content will be prone to larger errors. This paper develops a framework for studying the popularity dynamics of user-generated videos, presents a characterization of the popularity dynamics, and proposes a model that captures the key properties of these dynamics. We illustrate the biases that may be introduced in the analysis for some choices of the sampling technique used for collecting data; however, sampling from recently-uploaded videos provides a dataset that is seemingly unbiased. Using a dataset that tracks the views to a sample of recently-uploaded YouTube videos over the first eight months of their lifetime, we study the popularity dynamics. We find that the relative popularities of the videos within our dataset are highly non-stationary, owing primarily to large differences in the required time since upload until peak popularity is finally achieved, and secondly to popularity oscillation. We propose a model that can accurately capture the popularity dynamics of collections of recently-uploaded videos as they age, including key measures such as hot set churn statistics, and the evolution of the viewing rate and total views distributions over time. In this paper, we propose a methodology to predict the popularity of online contents. More precisely, rather than trying to infer the popularity of a content itself, we infer the likelihood that a content will be popular. Our approach is rooted in survival analysis where predicting the precise lifetime of an individual is very hard and almost impossible but predicting the likelihood of one's survival longer than a threshold or another individual is possible. We position ourselves in the standpoint of an external observer who has to infer the popularity of a content only using publicly observable metrics, such as the lifetime of a thread, the number of comments, and the number of views. Our goal is to infer these observable metrics, using a set of explanatory factors, such as the number of comments and the number of links in the first hours after the content publication, which are observable by the external observer. We use a Cox proportional hazard regression model that divides the distribution function of the observable popularity metric into two components: a) one that can be explained by the given set of explanatory factors (called risk factors) and b) a baseline distribution function that integrates all the factors not taken into account. To validate our proposed approach, we use data sets from two different online discussion forums: dpreview.com, one of the largest online discussion groups providing news and discussion forums about all kinds of digital cameras, and myspace.com, one of the representative online social networking services. On these two data sets we model two different popularity metrics, the lifetime of threads and the number of comments, and show that our approach can predict the lifetime of threads from Dpreview (Myspace) by observing a thread during the first 5 6 days (24 hours, respectively) and the number of comments of Dpreview threads by observing a thread during first 2 3 days. Video popularity prediction plays a foundational role in many aspects of life, such as recommendation systems and investment consulting. Because of its technological and economic importance, this problem has been extensively studied for years. However, four constraints have limited most related works' usability. First, most feature oriented models are inadequate in the social media environment, because many videos are published with no specific content features, such as a strong cast or a famous script. Second, many studies assume that there is a linear correlation existing between view counts from early and later days, but this is not the case in every scenario. Third, numerous works just take view counts into consideration, but discount associated sentiments. Nevertheless, it is the public opinions that directly drive a video's final success failure. Also, many related approaches rely on a network topology, but such topologies are unavailable in many situations. Here, we propose a Dual Sentimental Hawkes Process (DSHP) to cope with all the problems above. DSHP's innovations are reflected in three ways: (1) it breaks the "Linear Correlation" assumption, and implements Hawkes Process; (2) it reveals deeper factors that affect a video's popularity; and (3) it is topology free. We evaluate DSHP on four types of videos: Movies, TV Episodes, Music Videos, and Online News, and compare its performance against 6 widely used models, including Translation Model, Multiple Linear Regression, KNN Regression, ARMA, Reinforced Poisson Process, and Univariate Hawkes Process. Our model outperforms all of the others, which indicates a promising application prospect.