The spread of behavior over social networks depends on the contact structure among individuals, and seeding the most influential agents can substantially enhance the extent of the spread. While the choice of the best seed set, known as influence maximization, is a computationally hard problem, many computationally efficient algorithms have been proposed to approximate the optimal seed sets with provable guarantees. Most of the previous work on influence maximization assumes the knowledge of the entire network graph. However, in practice, obtaining full knowledge of the network structure is very costly. In this work, we consider the choice of @math initial seeds to maximize the expected number of adopters under the independent cascade model. We propose a ''probe-and-seed'' algorithm that provides almost tight approximation guarantees using @math edge queries in @math time, where @math is the network size and @math is the probability of spreading through an edge. To the best of our knowledge, this is the first result to provide approximation guarantees for influence maximization, using a sub-quadratic number of queries for polynomially small @math . We complement this result by showing that it is impossible to approximate the problem using @math edge queries for constant @math . In the end, we consider a more advanced query model, where one seeds a node and observes the resultant adopters after running the spreading process. We provide an algorithm that uses only @math such queries and provides almost tight approximation guarantees.
In fact, our results fall in the general category of work that addresses how lack of perfect knowledge about the spreading process affects the design and performance of seeding strategies @cite_0 . This question has been studied by researchers from many other angles, including algorithmic stability and robustness @cite_14 @cite_25 . Some other prior work has focused on uncertainty in spreading model parameters, for example, by bounding the worst-case performance when the true edge influence probabilities are constrained to an interval @cite_29 . Others have considered such uncertainties in dynamic settings @cite_4 or with changing network graph @cite_11 .
@cite_14 @cite_4 @cite_29 @cite_0 @cite_25 @cite_11
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In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding k seed nodes in a social network to maximize the influence spread. We propose the problem of robust influence maximization, which maximizes the worst-case ratio between the influence spread of the chosen seed set and the optimal seed set, given the uncertainty of the parameter input. We design an algorithm that solves this problem with a solution-dependent bound. We further study uniform sampling and adaptive sampling methods to effectively reduce the uncertainty on parameters and improve the robustness of the influence maximization task. Our empirical results show that parameter uncertainty may greatly affect influence maximization performance and prior studies that learned influence probabilities could lead to poor performance in robust influence maximization due to relatively large uncertainty in parameter estimates, and information cascade based adaptive sampling method may be an effective way to improve the robustness of influence maximization. The spread of epidemics and malware is commonly modeled by diffusion processes on networks. Protective interventions such as vaccinations or installing anti-virus software are used to contain their spread. Typically, each node in the network has to decide its own strategy of securing itself, and its benefit depends on which other nodes are secure, making this a natural game-theoretic setting. There has been a lot of work on network security game models, but most of the focus has been either on simplified epidemic models or homogeneous network structure. We develop a new formulation for an epidemic containment game, which relies on the characterization of the SIS model in terms of the spectral radius of the network. We show in this model that pure Nash equilibria (NE) always exist, and can be found by a best response strategy. We analyze the complexity of finding NE, and derive rigorous bounds on their costs and the Price of Anarchy or PoA (the ratio of the cost of the worst NE to the optimum social cost) in general graphs as well as in random graph models. In particular, for arbitrary power-law graphs with exponent β > 2, we show that the PoA is bounded by O(T2(β -1))), where T = γ α is the ratio of the recovery rate to the transmission rate in the SIS model. We prove that this bound is tight up to a constant factor for the Chung-Lu random power-law graph model. We study the characteristics of Nash equilibria empirically in different real communication and infrastructure networks, and find that our analytical results can help explain some of the empirical observations. Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade (IC), or captured by a set of representative traces. Basic computational problems in the study of diffusion are influence queries (determining the potency of a specified seed set of nodes) and Influence Maximization (identifying the most influential seed set of a given size). Answering each influence query involves many edge traversals, and does not scale when there are many queries on very large graphs. The gold standard for Influence Maximization is the greedy algorithm, which iteratively adds to the seed set a node maximizing the marginal gain in influence. Greedy has a guaranteed approximation ratio of at least (1-1 e) and actually produces a sequence of nodes, with each prefix having approximation guarantee with respect to the same-size optimum. Since Greedy does not scale well beyond a few million edges, for larger inputs one must currently use either heuristics or alternative algorithms designed for a pre-specified small seed set size. We develop a novel sketch-based design for influence computation. Our greedy Sketch-based Influence Maximization (SKIM) algorithm scales to graphs with billions of edges, with one to two orders of magnitude speedup over the best greedy methods. It still has a guaranteed approximation ratio, and in practice its quality nearly matches that of exact greedy. We also present influence oracles, which use linear-time preprocessing to generate a small sketch for each node, allowing the influence of any seed set to be quickly answered from the sketches of its nodes. We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particular, those mediated by the Internet). We use analytical and numerical solutions of these equations to examine the threshold behaviour and dynamics of the model on several models of such networks: random graphs, uncorrelated scale-free networks and scale-free networks with assortative degree correlations. We show that in both homogeneous networks and random graphs the model exhibits a critical threshold in the rumour spreading rate below which a rumour cannot propagate in the system. In the case of scale-free networks, on the other hand, this threshold becomes vanishingly small in the limit of infinite system size. We find that the initial rate at which a rumour spreads is much higher in scale-free networks than in random graphs, and that the rate at which the spreading proceeds on scale-free networks is further increased when assortative degree correlations are introduced. The impact of degree correlations on the final fraction of nodes that ever hears a rumour, however, depends on the interplay between network topology and the rumour spreading rate. Our results show that scale-free social networks are prone to the spreading of rumours, just as they are to the spreading of infections. They are relevant to the spreading dynamics of chain emails, viral advertising and large-scale information dissemination algorithms on the Internet.