We analyze general trends and pattern in time series that characterize the dynamics of collective attention to social media services and Web-based businesses. Our study is based on search frequency data available from Google Trends and considers 175 different services. For each service, we collect data from 45 different countries as well as global averages. This way, we obtain more than 8,000 time series which we analyze using diffusion models from the economic sciences. We find that these models accurately characterize the empirical data and our analysis reveals that collective attention to social media grows and subsides in a highly regular and predictable manner. Regularities persist across regions, cultures, and topics and thus hint at general mechanisms that govern the adoption of Web-based services. We discuss several cases in detail to highlight interesting findings. Our methods are of economic interest as they may inform investment decisions and can help assessing at what stage of the general life-cycle a Web service is at.
Statistical distributions similar to the ones considered in this paper have been previously applied to characterize the dynamics of the behavior ow crowds of Web users. In an early contribution, @cite_29 analyzed browsing behaviors and found that the number of links a user is likely to follow on a Web site is distributed according to an inverse Gaussian. In @cite_34 , Wu and Huberman studied life-cycles of news items on social bookmarking site and found that the amount of attention novel content receives is distributed log-normally. The log-Normal distribution was also found to model sizes of cascades of messages passed through a peer-to-peer recommendation network @cite_25 or the number of messages exchanged in instant messaging services @cite_5 .
@cite_5 @cite_29 @cite_34 @cite_25
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We study the distribution of the activity period of users in five of the largest localized versions of the free, on- line encyclopedia Wikipedia. We find it to be consis- tent with a mixture of two truncated log-normal distri- butions. Using this model, the temporal evolution of these systems can be analyzed, showing that the statis- tical description is consistent over time. contributions: 1. We find all datasets to be consistent with the hypothesis that the lifetime of an user account is described by the su- perposition of two truncated log-normal distributions. An interpretation for this phenomenon is that two different regimes govern the participation of individuals to these versions of the Wikipedia project: the occasional users, who fail to find interest in the project after the first few at- tempts to contribute, and the long-term users, whose with- drawal is probably more related to external factors like the loss of personal incentives in contributing and similar causes. 2. Using our model, we characterize how the participation of users over time evolves, as the system ages. We find that the statistical description of the one-timers is stable over time, while the properties of the group of long-term users change as a consequence of the aging of the system. 3. We find evidence that the inter-edit time distribution de- cays with an heavy tail. In view of this finding, we check that our analysis is not affected by the choice of the pa- rameter used for determining when an user is to be con- sidered "inactive"; we find that for the one-timers it has no quantitative effect. For the statistics of the long-lived users we find instead a very good qualitative agreement. Human behaviour is highly individual by nature, yet statistical structures are emerging which seem to govern the actions of human beings collectively. Here we search for universal statistical laws dictating the timing of human actions in communication decisions. We focus on the distribution of the time interval between messages in human broadcast communication, as documented in Twitter, and study a collection of over 160,000 tweets for three user categories: personal (controlled by one person), managed (typically PR agency controlled) and bot-controlled (automated system). To test our hypothesis, we investigate whether it is possible to differentiate between user types based on tweet timing behaviour, independently of the content in messages. For this purpose, we developed a system to process a large amount of tweets for reality mining and implemented two simple probabilistic inference algorithms: 1. a naive Bayes classifier, which distinguishes between two and three account categories with classification performance of 84.6 and 75.8 , respectively and 2. a prediction algorithm to estimate the time of a user's next tweet with an . Our results show that we can reliably distinguish between the three user categories as well as predict the distribution of a user's inter-message time with reasonable accuracy. More importantly, we identify a characteristic power-law decrease in the tail of inter-message time distribution by human users which is different from that obtained for managed and automated accounts. This result is evidence of a universal law that permeates the timing of human decisions in broadcast communication and extends the findings of several previous studies of peer-to-peer communication. We study the detailed growth of a social networking site with full temporal information by examining the creation process of each friendship relation that can collectively lead to the macroscopic properties of the network. We first study the reciprocal behavior of users, and find that link requests are quickly responded to and that the distribution of reciprocation intervals decays in an exponential form. The degrees of inviters accepters are slightly negatively correlative with reciprocation time. In addition, the temporal feature of the online community shows that the distributions of intervals of user behaviors, such as sending or accepting link requests, follow a power law with a universal exponent, and peaks emerge for intervals of an integral day. We finally study the preferential selection and linking phenomena of the social networking site and find that, for the former, a linear preference holds for preferential sending and reception, and for the latter, a linear preference also holds for preferential acceptance, creation, and attachment. Based on the linearly preferential linking, we put forward an analyzable network model which can reproduce the degree distribution of the network. The research framework presented in the paper could provide a potential insight into how the micro-motives of users lead to the global structure of online social networks. Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length.