Internet memes are increasingly used to sway and manipulate public opinion. This prompts the need to study their propagation, evolution, and influence across the Web. In this paper, we detect and measure the propagation of memes across multiple Web communities, using a processing pipeline based on perceptual hashing and clustering techniques, and a dataset of 160M images from 2.6B posts gathered from Twitter, Reddit, 4chan's Politically Incorrect board ( pol ), and Gab, over the course of 13 months. We group the images posted on fringe Web communities ( pol , Gab, and The_Donald subreddit) into clusters, annotate them using meme metadata obtained from Know Your Meme, and also map images from mainstream communities (Twitter and Reddit) to the clusters. Our analysis provides an assessment of the popularity and diversity of memes in the context of each community, showing, e.g., that racist memes are extremely common in fringe Web communities. We also find a substantial number of politics-related memes on both mainstream and fringe Web communities, supporting media reports that memes might be used to enhance or harm politicians. Finally, we use Hawkes processes to model the interplay between Web communities and quantify their reciprocal influence, finding that pol substantially influences the meme ecosystem with the number of memes it produces, while has a higher success rate in pushing them to other communities.
Fringe Communities. Previous work has also shed light on fringe Web communities like 4chan, Gab, and sub-communities within Reddit. @cite_10 study the ephemerality and anonymity features of the 4chan community using data from the Random board ( ). @cite_0 focus on , analyzing 8M posts and detecting a high volume of hate speech as well as the phenomenon of raids,'' i.e., coordinated attacks aimed at disrupting other services. @cite_77 analyze 22M posts from 336K users on Gab, finding that hate speech occurs twice as much as in Twitter, but twice less than . They also highlight a strong presence of alt-rights users previously banned from mainstream social networks. @cite_53 measure doxing on 4chan and 8chan, while @cite_45 introduce a computational approach to detect abusive content also looking at 4chan and Reddit.
@cite_53 @cite_0 @cite_77 @cite_45 @cite_10
2786634640 2617906157 2951850250 2890304913
Over the past few years, a number of new "fringe" communities, like 4chan or certain subreddits, have gained traction on the Web at a rapid pace. However, more often than not, little is known about how they evolve or what kind of activities they attract, despite recent research has shown that they influence how false information reaches mainstream communities. This motivates the need to monitor these communities and analyze their impact on the Web's information ecosystem. In August 2016, a new social network called Gab was created as an alternative to Twitter. It positions itself as putting "people and free speech first", welcoming users banned or suspended from other social networks. In this paper, we provide, to the best of our knowledge, the first characterization of Gab. We collect and analyze 22M posts produced by 336K users between August 2016 and January 2018, finding that Gab is predominantly used for the dissemination and discussion of news and world events, and that it attracts alt-right users, conspiracy theorists, and other trolls. We also measure the prevalence of hate speech on the platform, finding it to be much higher than Twitter, but lower than 4chan's Politically Incorrect board. As the number and the diversity of news outlets on the Web grows, so does the opportunity for "alternative" sources of information to emerge. Using large social networks like Twitter and Facebook, misleading, false, or agenda-driven information can quickly and seamlessly spread online, deceiving people or influencing their opinions. Also, the increased engagement of tightly knit communities, such as Reddit and 4chan, further compounds the problem, as their users initiate and propagate alternative information, not only within their own communities, but also to different ones as well as various social media. In fact, these platforms have become an important piece of the modern information ecosystem, which, thus far, has not been studied as a whole. In this paper, we begin to fill this gap by studying mainstream and alternative news shared on Twitter, Reddit, and 4chan. By analyzing millions of posts around several axes, we measure how mainstream and alternative news flows between these platforms. Our results indicate that alt-right communities within 4chan and Reddit can have a surprising level of influence on Twitter, providing evidence that "fringe" communities often succeed in spreading alternative news to mainstream social networks and the greater Web. Internet memes are increasingly used to sway and manipulate public opinion. This prompts the need to study their propagation, evolution, and influence across the Web. In this paper, we detect and measure the propagation of memes across multiple Web communities, using a processing pipeline based on perceptual hashing and clustering techniques, and a dataset of 160M images from 2.6B posts gathered from Twitter, Reddit, 4chan's Politically Incorrect board ( pol ), and Gab, over the course of 13 months. We group the images posted on fringe Web communities ( pol , Gab, and The_Donald subreddit) into clusters, annotate them using meme metadata obtained from Know Your Meme, and also map images from mainstream communities (Twitter and Reddit) to the clusters. Our analysis provides an assessment of the popularity and diversity of memes in the context of each community, showing, e.g., that racist memes are extremely common in fringe Web communities. We also find a substantial number of politics-related memes on both mainstream and fringe Web communities, supporting media reports that memes might be used to enhance or harm politicians. Finally, we use Hawkes processes to model the interplay between Web communities and quantify their reciprocal influence, finding that pol substantially influences the meme ecosystem with the number of memes it produces, while has a higher success rate in pushing them to other communities. A new wave of growing antisemitism, driven by fringe Web communities, is an increasingly worrying presence in the socio-political realm. The ubiquitous and global nature of the Web has provided tools used by these groups to spread their ideology to the rest of the Internet. Although the study of antisemitism and hate is not new, the scale and rate of change of online data has impacted the efficacy of traditional approaches to measure and understand this worrying trend. In this paper, we present a large-scale, quantitative study of online antisemitism. We collect hundreds of million comments and images from alt-right Web communities like 4chan's Politically Incorrect board ( pol ) and the Twitter clone, Gab. Using scientifically grounded methods, we quantify the escalation and spread of antisemitic memes and rhetoric across the Web. We find the frequency of antisemitic content greatly increases (in some cases more than doubling) after major political events such as the 2016 US Presidential Election and the "Unite the Right" rally in Charlottesville. Furthermore, this antisemitism appears in tandem with sharp increases in white ethnic nationalist content on the same communities. We extract semantic embeddings from our corpus of posts and demonstrate how automated techniques can discover and categorize the use of antisemitic terminology. We additionally examine the prevalence and spread of the antisemitic "Happy Merchant" meme, and in particular how these fringe communities influence its propagation to more mainstream services like Twitter and Reddit. Taken together, our results provide a data-driven, quantitative framework for understanding online antisemitism. Our open and scientifically grounded methods serve as a framework to augment current qualitative efforts by anti-hate groups, providing new insights into the growth and spread of antisemitism online.