This paper explores the social quality (goodness) of community structures formed across Twitter users, where social links within the structures are estimated based upon semantic properties of user-generated content (corpus). We examined the overlap of the community structures of the constructed graphs, and followership-based social communities, to find the social goodness of the links constructed. Unigram, bigram and LDA content models were empirically investigated for evaluation of effectiveness, as approximators of underlying social graphs, such that they maintain the community social property. Impact of content at varying granularities, for the purpose of predicting links while retaining the social community structures, was investigated. 100 discussion topics, spanning over 10 Twitter events, were used for experiments. The unigram language model performed the best, indicating strong similarity of word usage within deeply connected social communities. This observation agrees with the phenomenon of evolution of word usage behavior, that transform individuals belonging to the same community tending to choose the same words, made by (2013), and raises a question on the literature that use, without validation, LDA for content-based social link prediction over other content models. Also, semantically finer-grained content was observed to be more effective compared to coarser-grained content.
Researchers have attempted to investigate the flow of information cascades on Twitter, as well as propagation of influence along the underlying social connection graph. @cite_19 predicts the spread of user-generated ideas on Twitter. @cite_3 proposes a multi-class classification model to identify popular messages on Twitter, by predicting retweet quantities, from TF-IDF (term frequency and inverted document frequency) and LDA, along with social properties of users. @cite_25 models the flow of influence along social connections on Twitter, and makes the surprising observation that in spite of URLs rated interesting and content by influential users spreading more than average, predictions of which particular user or URL will generate large cascades are relatively unreliable. Other studies, such as @cite_23 , @cite_12 , @cite_24 , @cite_20 , @cite_9 and @cite_14 provide significant insights into flow of information and influence, along social edges, over Twitter user interactions.
@cite_14 @cite_9 @cite_3 @cite_24 @cite_19 @cite_23 @cite_20 @cite_25 @cite_12
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Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length. Social media platforms such as Twitter are becoming increasingly mainstream which provides valuable user-generated information by publishing and sharing contents. Identifying interesting and useful contents from large text-streams is a crucial issue in social media because many users struggle with information overload. Retweeting as a forwarding function plays an important role in information propagation where the retweet counts simply reflect a tweet's popularity. However, the main reason for retweets may be limited to personal interests and satisfactions. In this paper, we use a topic identification as a proxy to understand a large number of tweets and to score the interestingness of an individual tweet based on its latent topics. Our assumption is that fascinating topics generate contents that may be of potential interest to a wide audience. We propose a novel topic model called Trend Sensitive-Latent Dirichlet Allocation (TS-LDA) that can efficiently extract latent topics from contents by modeling temporal trends on Twitter over time. The experimental results on real world data from Twitter demonstrate that our proposed method outperforms several other baseline methods. Online social networking services allow their users to post content in the form of text, images or videos. The main mechanism driving content diffusion is the possibility for users to re-share the content posted by their social connections, which may then cascade across the system. A fundamental problem when studying information cascades is the possibility to develop sound mathematical models, whose parameters can be calibrated on empirical data, in order to predict the future course of a cascade after a window of observation. In this paper, we focus on Twitter and, in particular, on the temporal patterns of retweet activity for an original tweet. We model the system by Time-Dependent Hawkes process (TiDeH), which properly takes into account the circadian nature of the users and the aging of information. The input of the prediction model are observed retweet times and structural information about the underlying social network. We develop a procedure for parameter optimization and for predicting the future profiles of retweet activity at different time resolutions. We validate our methodology on a large corpus of Twitter data and demonstrate its systematic improvement over existing approaches in all the time regimes. With the advent of Twitter and other lightweight social-networking services, one might think that it is easier than ever to maintain geographically dispersed, weaker social ties. By contrast, in this study we show that the international Twitter communication landscape is not only still largely predetermined by physical distance, but that it also depends on countries' social, economic, and cultural attributes. We describe a study of an international Twitter mention network of 13 million users across over 100 countries. We show that the Gravity Model, which hypothesizes that the flow between two areas is proportional to their masses (which we approximate using internet penetration) and inversely proportional to the distance between them, is correlated (r=0.68) with the international communication flow. Using this model, along with other social, economic, and cultural variables, we predict the communication volume at Adjusted R2 of @math , with trade, language and racial intolerance especially impacting communication. We discuss the implications of these barriers to communication in the contexts of collaborative work, software design, and recommendation systems.