Extensive research has been conducted on query log analysis. A query log is generally represented as a bipartite graph on a query set and a URL set. Most of the traditional methods used the raw click frequency to weigh the link between a query and a URL on the click graph. In order to address the disadvantages of raw click frequency, researchers proposed the entropy-biased model, which incorporates raw click frequency with inverse query frequency of the URL as the weighting scheme for query representation. In this paper, we observe that the inverse query frequency can be considered a global property of the URL on the click graph, which is more informative than raw click frequency, which can be considered a local property of the URL. Based on this insight, we develop the global consistency model for query representation, which utilizes the click frequency and the inverse query frequency of a URL in a consistent manner. Furthermore, we propose a new scheme called inverse URL frequency as an effective way to capture the global property of a URL. Experiments have been conducted on the AOL search engine log data. The result shows that our global consistency model achieved better performance than the current models.
In contrast, less work has been carried out on the study of query representation on click graphs. @cite_9 represented each query as a point in a high dimensional space, with each dimension corresponding to a distinct URL. @cite_20 introduced the query-set based model for document representation using query terms as features for summarizing the clicked webpages. The entropy-biased model for query representation has been proposed @cite_12 to replace raw click frequency on the click graph. It assumed that less clicked URLs are more effective in representing a given query than heavily clicked ones. Thus, the raw click frequency was weighed by the inverse query frequency of the URL. However, the entropy-biased model utilized raw click frequency and inverse query frequency in the same manner as TF-IDF does, which may not be appropriate in the context of click graph. This is because user click information is content-ignorant while text retrieval is content-aware. Our work is closely related to @cite_12 , while our contribution is to study how to combine the raw click frequency and the global weight of URL in a consistent way for query representation.
@cite_9 @cite_12 @cite_20
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A novel probabilistic retrieval model is presented. It forms a basis to interpret the TF-IDF term weights as making relevance decisions. It simulates the local relevance decision-making for every location of a document, and combines all of these “local” relevance decisions as the “document-wide” relevance decision for the document. The significance of interpreting TF-IDF in this way is the potential to: (1) establish a unifying perspective about information retrieval as relevance decision-making; and (2) develop advanced TF-IDF-related term weights for future elaborate retrieval models. Our novel retrieval model is simplified to a basic ranking formula that directly corresponds to the TF-IDF term weights. In general, we show that the term-frequency factor of the ranking formula can be rendered into different term-frequency factors of existing retrieval systems. In the basic ranking formula, the remaining quantity - log p(rvt ∈ d) is interpreted as the probability of randomly picking a nonrelevant usage (denoted by r) of term t. Mathematically, we show that this quantity can be approximated by the inverse document-frequency (IDF). Empirically, we show that this quantity is related to IDF, using four reference TREC ad hoc retrieval data collections. Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works focus on training the click model for individual queries, and cannot accurately model the tail queries due to the lack of training data. Simultaneously, most of the existing works consider the query, url and position, neglecting some other important attributes in click log data, such as the local time. Obviously, the click through rate is different between daytime and midnight. In this paper, we propose a novel click model based on Bayesian network, which is capable of modeling the tail queries because it builds the click model on attribute values, with those values being shared across queries. We called our work General Click Model (GCM) as we found that most of the existing works can be special cases of GCM by assigning different parameters. Experimental results on a large-scale commercial advertisement dataset show that GCM can significantly and consistently lead to better results as compared to the state-of-the-art works. Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular head queries. Since rare queries possess much less information (e.g., clicks) than popular queries in the query logs, it is much more difficult to efficiently suggest relevant queries to a rare query. In this paper, we propose an optimal rare query suggestion framework by leveraging implicit feedbacks from users in the query logs. Our model resembles the principle of pseudo-relevance feedback which assumes that top-returned results by search engines are relevant. However, we argue that the clicked URLs and skipped URLs contain different levels of information and thus should be treated differently. Hence, our framework optimally combines both the click and skip information from users and uses a random walk model to optimize the query correlation. Our model specifically optimizes two parameters: (1) the restarting (jumping) rate of random walk, and (2) the combination ratio of click and skip information. Unlike the Rocchio algorithm, our learning process does not involve the content of the URLs but simply leverages the click and skip counts in the query-URL bipartite graphs. Consequently, our model is capable of scaling up to the need of commercial search engines. Experimental results on one-month query logs from a large commercial search engine with over 40 million rare queries demonstrate the superiority of our framework, with statistical significance, over the traditional random walk models and pseudo-relevance feedback models. Recent advances in search users' click modeling consider both users' search queries and click skip behavior on documents to infer the user's perceived relevance. Most of these models, including dynamic Bayesian networks (DBN) and user browsing models (UBM), use probabilistic models to understand user click behavior based on individual queries. The user behavior is more complex when her actions to satisfy her information needs form a search session, which may include multiple queries and subsequent click behaviors on various items on search result pages. Previous research is limited to treating each query within a search session in isolation, without paying attention to their dynamic interactions with other queries in a search session. Investigating this problem, we consider the sequence of queries and their clicks in a search session as a task and propose a task-centric click model (TCM). TCM characterizes user behavior related to a task as a collective whole. Specifically, we identify and consider two new biases in TCM as the basis for user modeling. The first indicates that users tend to express their information needs incrementally in a task, and thus perform more clicks as their needs become clearer. The other illustrates that users tend to click fresh documents that are not included in the results of previous queries. Using these biases, TCM is more accurately able to capture user search behavior. Extensive experimental results demonstrate that by considering all the task information collectively, TCM can better interpret user click behavior and achieve significant improvements in terms of ranking metrics of NDCG and perplexity.