In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from user searched keywords in a search engine to the landing page and different following pages, until the user left the site, we model the whole visited journey with a Recurrent Neural Network (RNN), together with Convolution Neural Networks (CNN) that can take into account of the semantic meaning of user searched keywords and different visited page names. With such model, we use Monte Carlo simulation to estimate the conversion rates of each potential customer in the future visiting. We believe our concept and the preliminary promising results in this paper enable the use of largely available customer online behaviours data for advanced digital marketing analysis.
More recently, the trends of combing the neural networks in order to accomplish more complex tasks has emerged. For example, image automatic caption problems have been attempted in @cite_15 with a CNN that takes input as image and a RNN that generates the caption language. Video sequence classification problems seem also benefit from combining different architectures @cite_3 @cite_12 : CNN for individual image frame processing and RNN for encoding the long-term contextual information. Similarly, such strategy of local and global information taken into account by CNN and RNN has been used in Natural Language Processing problem such as Named Entity Recognition in @cite_18 .
@cite_15 @cite_18 @cite_12 @cite_3
2952782394 1714639292 2950477994 2556388456
Two recent approaches have achieved state-of-the-art results in image captioning. The first uses a pipelined process where a set of candidate words is generated by a convolutional neural network (CNN) trained on images, and then a maximum entropy (ME) language model is used to arrange these words into a coherent sentence. The second uses the penultimate activation layer of the CNN as input to a recurrent neural network (RNN) that then generates the caption sequence. In this paper, we compare the merits of these different language modeling approaches for the first time by using the same state-of-the-art CNN as input. We examine issues in the different approaches, including linguistic irregularities, caption repetition, and data set overlap. By combining key aspects of the ME and RNN methods, we achieve a new record performance over previously published results on the benchmark COCO dataset. However, the gains we see in BLEU do not translate to human judgments. Generating natural language descriptions for in-the-wild videos is a challenging task. Most state-of-the-art methods for solving this problem borrow existing deep convolutional neural network (CNN) architectures (AlexNet, GoogLeNet) to extract a visual representation of the input video. However, these deep CNN architectures are designed for single-label centered-positioned object classification. While they generate strong semantic features, they have no inherent structure allowing them to detect multiple objects of different sizes and locations in the frame. Our paper tries to solve this problem by integrating the base CNN into several fully convolutional neural networks (FCNs) to form a multi-scale network that handles multiple receptive field sizes in the original image. FCNs, previously applied to image segmentation, can generate class heat-maps efficiently compared to sliding window mechanisms, and can easily handle multiple scales. To further handle the ambiguity over multiple objects and locations, we incorporate the Multiple Instance Learning mechanism (MIL) to consider objects in different positions and at different scales simultaneously. We integrate our multi-scale multi-instance architecture with a sequence-to-sequence recurrent neural network to generate sentence descriptions based on the visual representation. Ours is the first end-to-end trainable architecture that is capable of multi-scale region processing. Evaluation on a Youtube video dataset shows the advantage of our approach compared to the original single-scale whole frame CNN model. Our flexible and efficient architecture can potentially be extended to support other video processing tasks. Automatically describing an image with a natural language has been an emerging challenge in both fields of computer vision and natural language processing. In this paper, we present Long Short-Term Memory with Attributes (LSTM-A) - a novel architecture that integrates attributes into the successful Convolutional Neural Networks (CNNs) plus Recurrent Neural Networks (RNNs) image captioning framework, by training them in an end-to-end manner. To incorporate attributes, we construct variants of architectures by feeding image representations and attributes into RNNs in different ways to explore the mutual but also fuzzy relationship between them. Extensive experiments are conducted on COCO image captioning dataset and our framework achieves superior results when compared to state-of-the-art deep models. Most remarkably, we obtain METEOR CIDEr-D of 25.2 98.6 on testing data of widely used and publicly available splits in (Karpathy & Fei-Fei, 2015) when extracting image representations by GoogleNet and achieve to date top-1 performance on COCO captioning Leaderboard. Automatically generating natural language descriptions of videos plays a fundamental challenge for computer vision community. Most recent progress in this problem has been achieved through employing 2-D and or 3-D Convolutional Neural Networks (CNNs) to encode video content and Recurrent Neural Networks (RNNs) to decode a sentence. In this paper, we present Long Short-Term Memory with Transferred Semantic Attributes (LSTM-TSA)&#x2014;a novel deep architecture that incorporates the transferred semantic attributes learnt from images and videos into the CNN plus RNN framework, by training them in an end-to-end manner. The design of LSTM-TSA is highly inspired by the facts that 1) semantic attributes play a significant contribution to captioning, and 2) images and videos carry complementary semantics and thus can reinforce each other for captioning. To boost video captioning, we propose a novel transfer unit to model the mutually correlated attributes learnt from images and videos. Extensive experiments are conducted on three public datasets, i.e., MSVD, M-VAD and MPII-MD. Our proposed LSTM-TSA achieves to-date the best published performance in sentence generation on MSVD: 52.8 and 74.0 in terms of BLEU@4 and CIDEr-D. Superior results are also reported on M-VAD and MPII-MD when compared to state-of-the-art methods.