Armed groups of civilians known as "self-defense forces" have ousted the powerful Knights Templar drug cartel from several towns in Michoacan. This militia uprising has unfolded on social media, particularly in the "VXM" ("Valor por Michoacan," Spanish for "Courage for Michoacan") Facebook page, gathering more than 170,000 fans. Previous work on the Drug War has documented the use of social media for real-time reports of violent clashes. However, VXM goes one step further by taking on a pro-militia propagandist role, engaging in two-way communication with its audience. This paper presents a descriptive analysis of VXM and its audience. We examined nine months of posts, from VXM's inception until May 2014, totaling 6,000 posts by VXM administrators and more than 108,000 comments from its audience. We describe the main conversation themes, post frequency and relationships with offline events and public figures. We also characterize the behavior of VXM's most active audience members. Our work illustrates VXM's online mobilization strategies, and how its audience takes part in defining the narrative of this armed conflict. We conclude by discussing possible applications of our findings for the design of future communication technologies.
The literature @cite_43 @cite_13 has identified three universal themes recurring across all social movements: mobilizing structures, opportunity structures, and framing processes. We use these themes to interpret our results and further understand what is occurring with VXM. Mobilizing Structures: mechanisms through which information communication technologies (ICTs) facilitate mobilizing people to promote an ideology or political cause @cite_43 . For instance, in the Arab Spring'' and Occupy'' movements, people used social media to mobilize crowds for street rallies or protests. Similarly, Facebook facilitated the mobilization of political activists in Palestine by letting people connect their private life with their political activities @cite_18 . Lastly, platforms such as Turkopticon allow crowdworkers to mobilize and hold virtual employers accountable for their actions @cite_4 .
@cite_43 @cite_18 @cite_13 @cite_4
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Social movements rely in large measure on networked communication technologies to organize and disseminate information relating to the movements’ objectives. In this work we seek to understand how the goals and needs of a protest movement are reflected in the geographic patterns of its communication network, and how these patterns differ from those of stable political communication. To this end, we examine an online communication network reconstructed from over 600,000 tweets from a thirty-six week period covering the birth and maturation of the American anticapitalist movement, Occupy Wall Street. We find that, compared to a network of stable domestic political communication, the Occupy Wall Street network exhibits higher levels of locality and a hub and spoke structure, in which the majority of non-local attention is allocated to high-profile locations such as New York, California, and Washington D.C. Moreover, we observe that information flows across state boundaries are more likely to contain framing language and references to the media, while communication among individuals in the same state is more likely to reference protest action and specific places and times. Tying these results to social movement theory, we propose that these features reflect the movement’s efforts to mobilize resources at the local level and to develop narrative frames that reinforce collective purpose at the national level. The recent wave of mobilizations in the Arab world and across Western countries has generated much discussion on how digital media is connected to the diffusion of protests. We examine that connection using data from the surge of mobilizations that took place in Spain in May 2011. We study recruitment patterns in the Twitter network and find evidence of social influence and complex contagion. We identify the network position of early participants (i.e. the leaders of the recruitment process) and of the users who acted as seeds of message cascades (i.e. the spreaders of information). We find that early participants cannot be characterized by a typical topological position but spreaders tend to be more central in the network. These findings shed light on the connection between online networks, social contagion, and collective dynamics, and offer an empirical test to the recruitment mechanisms theorized in formal models of collective action. By lowering the costs of communication, the web promises to enable distributed collectives to act around shared issues. However, many collective action efforts never succeed: while the web's affordances make it easy to gather, these same decentralizing characteristics impede any focus towards action. In this paper, we study challenges to collective action efforts through the lens of online labor by engaging with Amazon Mechanical Turk workers. Through a year of ethnographic fieldwork, we sought to understand online workers' unique barriers to collective action. We then created Dynamo, a platform to support the Mechanical Turk community in forming publics around issues and then mobilizing. We found that collective action publics tread a precariously narrow path between the twin perils of stalling and friction, balancing with each step between losing momentum and flaring into acrimony. However, specially structured labor to maintain efforts' forward motion can help such publics take action. Introduction: opportunities mobilizing structures and framing processes Doug McAdam Part I. Political Opportunities: 1. Clarifying the concept of political opportunities Doug McAdam 2. States and opportunities: the political structuring of social movements Sidney Tarrow 3. Social movements and the state: thoughts on the policing of protest Donatella della Porta 4. Opportunities and framing in the East European revolts of 1989 Anthony Oberschall 5. Opportunities and Framing in the Political Cycle of Perestroika Elena Zdravomyslova Part II. Mobilizing Structures: 6. Mobilizing structures: constraints and opportunities in adopting, adapting and inventing John D. McCarthy 7. The organizational structure of new social movements in relation to their political context Hanspeter Kriesi 8. The impact of national contexts on social movement structures: a cross-movement and cross-national comparison Dieter Rucht 9. Organizational form as frame: collective identity and political strategy in the American Labor Movement 1880-1920 Elisabeth S. Clemens 10. The collapse of a social movement: the interplay of mobilizing structures, framing, and political opportunities in the Knights of Labor Kim Voss Part III. Framing Processes: 11. Culture ideology and strategic framing Mayer N. Zald 12. Accessing public media electoral and governmental agendas John D. McCarthy, Jackie Smith, and Mayer N. Zald 13. Media discourse, movement publicity, and the generation of collective action frames: theoretical and empirical exercises in meaning construction Bert Klandermans and Sjoerd Goslinga 14. Framing political opportunity William A. Gamson and David S. Meyer 15. The framing function of movement tactics: strategic dramaturgy in the American civil rights movement Doug McAdam.