In Kleinberg's small-world network model, strong ties are modeled as deterministic edges in the underlying base grid and weak ties are modeled as random edges connecting remote nodes. The probability of connecting a node @math with node @math through a weak tie is proportional to @math , where @math is the grid distance between @math and @math and @math is the parameter of the model. Complex contagion refers to the propagation mechanism in a network where each node is activated only after @math neighbors of the node are activated. In this paper, we propose the concept of routing of complex contagion (or complex routing), where we can activate one node at one time step with the goal of activating the targeted node in the end. We consider decentralized routing scheme where only the weak ties from the activated nodes are revealed. We study the routing time of complex contagion and compare the result with simple routing and complex diffusion (the diffusion of complex contagion, where all nodes that could be activated are activated immediately in the same step with the goal of activating all nodes in the end). We show that for decentralized complex routing, the routing time is lower bounded by a polynomial in @math (the number of nodes in the network) for all range of @math both in expectation and with high probability (in particular, @math for @math and @math for @math in expectation), while the routing time of simple contagion has polylogarithmic upper bound when @math . Our results indicate that complex routing is harder than complex diffusion and the routing time of complex contagion differs exponentially compared to simple contagion at sweetspot.
In terms of network diffusion, a line of research initiated by studied the maximization problem of finding a set of small seeds to maximize the influence spread, usually under a stochastic diffusion model. For example, provided efficient influence maximization algorithms for large-scale networks, while proved that minimizing the size of the seed set for a given coverage in the fixed threshold model is hard to approximate to any polylogarithmic factor. Threshold behavior is also studied in bootstrap percolation @cite_9 , where all nodes have the same threshold and initial seeds are randomly selected. Bootstrap percolation focuses on the study of the critical fraction @math of the seed nodes selected so that the entire network is infected in the end. The network structures investigated for bootstrap percolation include grid @cite_5 , trees @cite_7 , random regular graphs @cite_19 , complex networks @cite_10 etc.
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Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade (IC), or captured by a set of representative traces. Basic computational problems in the study of diffusion are influence queries (determining the potency of a specified seed set of nodes) and Influence Maximization (identifying the most influential seed set of a given size). Answering each influence query involves many edge traversals, and does not scale when there are many queries on very large graphs. The gold standard for Influence Maximization is the greedy algorithm, which iteratively adds to the seed set a node maximizing the marginal gain in influence. Greedy has a guaranteed approximation ratio of at least (1-1 e) and actually produces a sequence of nodes, with each prefix having approximation guarantee with respect to the same-size optimum. Since Greedy does not scale well beyond a few million edges, for larger inputs one must currently use either heuristics or alternative algorithms designed for a pre-specified small seed set size. We develop a novel sketch-based design for influence computation. Our greedy Sketch-based Influence Maximization (SKIM) algorithm scales to graphs with billions of edges, with one to two orders of magnitude speedup over the best greedy methods. It still has a guaranteed approximation ratio, and in practice its quality nearly matches that of exact greedy. We also present influence oracles, which use linear-time preprocessing to generate a small sketch for each node, allowing the influence of any seed set to be quickly answered from the sketches of its nodes. Given a social network G and a constant @math , the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important applications in viral marketing, and has been extensively studied in the literature. Existing algorithms for influence maximization, however, either trade approximation guarantees for practical efficiency, or vice versa. In particular, among the algorithms that achieve constant factor approximations under the prominent independent cascade (IC) model or linear threshold (LT) model, none can handle a million-node graph without incurring prohibitive overheads. This paper presents TIM, an algorithm that aims to bridge the theory and practice in influence maximization. On the theory side, we show that TIM runs in O((k+ l) (n+m) log n e2) expected time and returns a (1-1 e-e)-approximate solution with at least 1 - n-l probability. The time complexity of TIM is near-optimal under the IC model, as it is only a log n factor larger than the Ω(m + n) lower-bound established in previous work (for fixed k, l, and e). Moreover, TIM supports the triggering model, which is a general diffusion model that includes both IC and LT as special cases. On the practice side, TIM incorporates novel heuristics that significantly improve its empirical efficiency without compromising its asymptotic performance. We experimentally evaluate TIM with the largest datasets ever tested in the literature, and show that it outperforms the state-of-the-art solutions (with approximation guarantees) by up to four orders of magnitude in terms of running time. In particular, when k = 50, e = 0.2, and l = 1, TIM requires less than one hour on a commodity machine to process a network with 41.6 million nodes and 1.4 billion edges. This demonstrates that influence maximization algorithms can be made practical while still offering strong theoretical guarantees. In the well-studied Influence Maximization problem, the goal is to identify a set of k nodes in a social network whose joint influence on the network is maximized. A large body of recent work has justified research on Influence Maximization models and algorithms with their potential to create societ al or economic value. However, in order to live up to this potential, the algorithms must be robust to large amounts of noise, for they require quantitative estimates of the influence, which individuals exert on each other; ground truth for such quantities is inaccessible, and even decent estimates are very difficult to obtain. We begin to address this concern formally. First, we exhibit simple inputs on which even very small estimation errors may mislead every algorithm into highly suboptimal solutions. Motivated by this observation, we propose the Perturbation Interval model as a framework to characterize the stability of Influence Maximization against noise in the inferred diffusion network. Analyzing the susceptibility of specific instances to estimation errors leads to a clean algorithmic question, which we term the Influence Difference Maximization problem. However, the objective function of Influence Difference Maximization is NP-hard to approximate within a factor of O(n1−e) for any e > 0. Given the infeasibility of diagnosing instability algorithmically, we focus on finding influential users robustly across multiple diffusion settings. We define a Robust Influence Maximization framework wherein an algorithm is presented with a set of influence functions. The algorithm’s goal is to identify a set of k nodes who are simultaneously influential for all influence functions, compared to the (function-specific) optimum solutions. We show strong approximation hardness results for this problem unless the algorithm gets to select at least a logarithmic factor more seeds than the optimum solution. However, when enough extra seeds may be selected, we show that techniques of can be used to approximate the optimum robust influence to within a factor of 1−1 e. We evaluate this bicriteria approximation algorithm against natural heuristics on several real-world datasets. Our experiments indicate that the worst-case hardness does not necessarily translate into bad performance on real-world datasets; all algorithms perform fairly well. We consider bootstrap percolation on uncorrelated complex networks. We obtain the phase diagram for this process with respect to two parameters: @math , the fraction of vertices initially activated, and @math , the fraction of undamaged vertices in the graph. We observe two transitions: the giant active component appears continuously at a first threshold. There may also be a second, discontinuous, hybrid transition at a higher threshold. Avalanches of activations increase in size as this second critical point is approached, finally diverging at this threshold. We describe the existence of a special critical point at which this second transition first appears. In networks with degree distributions whose second moment diverges (but whose first moment does not), we find a qualitatively different behavior. In this case the giant active component appears for any @math and @math , and the discontinuous transition is absent. This means that the giant active component is robust to damage, and also is very easily activated. We also formulate a generalized bootstrap process in which each vertex can have an arbitrary threshold.