As of February 2016 Facebook allows users to express their experienced emotions about a post by using five so-called reactions'. This research paper proposes and evaluates alternative methods for predicting these reactions to user posts on public pages of firms companies (like supermarket chains). For this purpose, we collected posts (and their reactions) from Facebook pages of large supermarket chains and constructed a dataset which is available for other researches. In order to predict the distribution of reactions of a new post, neural network architectures (convolutional and recurrent neural networks) were tested using pretrained word embeddings. Results of the neural networks were improved by introducing a bootstrapping approach for sentiment and emotion mining on the comments for each post. The final model (a combination of neural network and a baseline emotion miner) is able to predict the reaction distribution on Facebook posts with a mean squared error (or misclassification rate) of 0.135.
Moreover, analysis of customer feedback is an area which gains interest for many companies over the years. Given the amount of text feedback available, there are many approaches around this topic, however none of them are handling the increasing amounts of information available through Facebook posts. For the sake of completeness, we highlight here some these approaches. Sentiment classification ( @cite_21 , @cite_38 , @cite_25 ) deals only with the sentiment analysis (usually mapping sentiments to positive, negative and neutral (or other 5-scale classification) and similarly emotion classification ( @cite_16 , @cite_36 only considers emotions. Some work exists on Twitter data @cite_29 but does not take into account the reactions of Facebook. Moreover, work has been conducted towards customer review analysis ( @cite_32 , @cite_7 , @cite_0 ) but none of them are dealing with the specific nature of Facebook (or social media in general).
@cite_38 @cite_7 @cite_36 @cite_29 @cite_21 @cite_32 @cite_0 @cite_16 @cite_25
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Sentiment analysis, also called opinion mining, is a form of information extraction from text of growing research and commercial interest. In this paper we present our machine learning experiments with regard to sentiment analysis in blog, review and forum texts found on the World Wide Web and written in English, Dutch and French. We train from a set of example sentences or statements that are manually annotated as positive, negative or neutral with regard to a certain entity. We are interested in the feelings that people express with regard to certain consumption products. We learn and evaluate several classification models that can be configured in a cascaded pipeline. We have to deal with several problems, being the noisy character of the input texts, the attribution of the sentiment to a particular entity and the small size of the training set. We succeed to identify positive, negative and neutral feelings to the entity under consideration with ca. 83 accuracy for English texts based on unigram features augmented with linguistic features. The accuracy results of processing the Dutch and French texts are ca. 70 and 68 respectively due to the larger variety of the linguistic expressions that more often diverge from standard language, thus demanding more training patterns. In addition, our experiments give us insights into the portability of the learned models across domains and languages. A substantial part of the article investigates the role of active learning techniques for reducing the number of examples to be manually annotated. With the rapid growth of user-generated content on the internet, automatic sentiment analysis of online customer reviews has become a hot research topic recently, but due to variety and wide range of products and services being reviewed on the internet, the supervised and domain-specific models are often not practical. As the number of reviews expands, it is essential to develop an efficient sentiment analysis model that is capable of extracting product aspects and determining the sentiments for these aspects. In this paper, we propose a novel unsupervised and domain-independent model for detecting explicit and implicit aspects in reviews for sentiment analysis. In the model, first a generalized method is proposed to learn multi-word aspects and then a set of heuristic rules is employed to take into account the influence of an opinion word on detecting the aspect. Second a new metric based on mutual information and aspect frequency is proposed to score aspects with a new bootstrapping iterative algorithm. The presented bootstrapping algorithm works with an unsupervised seed set. Third, two pruning methods based on the relations between aspects in reviews are presented to remove incorrect aspects. Finally the model employs an approach which uses explicit aspects and opinion words to identify implicit aspects. Utilizing extracted polarity lexicon, the approach maps each opinion word in the lexicon to the set of pre-extracted explicit aspects with a co-occurrence metric. The proposed model was evaluated on a collection of English product review datasets. The model does not require any labeled training data and it can be easily applied to other languages or other domains such as movie reviews. Experimental results show considerable improvements of our model over conventional techniques including unsupervised and supervised approaches. With the advancement of web technology and its growth, there is a huge volume of data present in the web for internet users and a lot of data is generated too. Internet has become a platform for online learning, exchanging ideas and sharing opinions. Social networking sites like Twitter, Facebook, Google+ are rapidly gaining popularity as they allow people to share and express their views about topics,have discussion with different communities, or post messages across the world. There has been lot of work in the field of sentiment analysis of twitter data. This survey focuses mainly on sentiment analysis of twitter data which is helpful to analyze the information in the tweets where opinions are highly unstructured, heterogeneous and are either positive or negative, or neutral in some cases. In this paper, we provide a survey and a comparative analyses of existing techniques for opinion mining like machine learning and lexicon-based approaches, together with evaluation metrics. Using various machine learning algorithms like Naive Bayes, Max Entropy, and Support Vector Machine, we provide a research on twitter data streams.General challenges and applications of Sentiment Analysis on Twitter are also discussed in this paper. With the advent of Web 2.0, people became more eager to express and share their opinions on web regarding day-to-day activities and global issues as well. Evolution of social media has also contributed immensely to these activities, thereby providing us a transparent platform to share views across the world. These electronic Word of Mouth (eWOM) statements expressed on the web are much prevalent in business and service industry to enable customer to share his her point of view. In the last one and half decades, research communities, academia, public and service industries are working rigorously on sentiment analysis, also known as, opinion mining, to extract and analyze public mood and views. In this regard, this paper presents a rigorous survey on sentiment analysis, which portrays views presented by over one hundred articles published in the last decade regarding necessary tasks, approaches, and applications of sentiment analysis. Several sub-tasks need to be performed for sentiment analysis which in turn can be accomplished using various approaches and techniques. This survey covering published literature during 2002-2015, is organized on the basis of sub-tasks to be performed, machine learning and natural language processing techniques used and applications of sentiment analysis. The paper also presents open issues and along with a summary table of a hundred and sixty-one articles.