A UK-based online questionnaire investigating aspects of usage of user-generated media (UGM), such as Facebook, LinkedIn and Twitter, attracted 587 participants. Results show a high degree of engagement with social networking media such as Facebook, and a significant engagement with other media such as professional media, microblogs and blogs. Participants who experience information overload are those who engage less frequently with the media, rather than those who have fewer posts to read. Professional users show different behaviours to social users. Microbloggers complain of information overload to the greatest extent. Two thirds of Twitter-users have felt that they receive too many posts, and over half of Twitter-users have felt the need for a tool to filter out the irrelevant posts. Generally speaking, participants express satisfaction with the media, though a significant minority express a range of concerns including information overload and privacy.
Social-graph services such as Facebook and LinkedIn enforce relationship reciprocity by requiring that both parties consent to being linked. By doing this, Twitter has allowed a fascinating evolution to take place, from a social-based small messaging service to a highly versatile social environment, finding its niche as the main interest-graph medium but not limited to that. Naaman @cite_16 found over 40 , posts by a user describing what they are currently doing, in the manner encouraged by the "what's happening" prompt. Next most common were statements and random thoughts, opinions and complaints and information sharing such as links, each taking over 20 . Less common tweet themes were self-promotion, questions to followers, presence maintenance e.g. "I'm back!", anecdotes about oneself and anecdotes about another. Messages posted from mobile devices are more likely to be "me now" messages (51 "me now" messages than males. A relatively small number of people undertake information sharing as a major activity; users can be grouped into "informers" and "meformers", where meformers mostly share information about themselves. Informers and meformers differ in various ways. Informers tend to be more conversational and have more contacts.
@cite_16
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Previous studies have established the link between one's actions (e.g., engaging with others vs. minding one's own business) and one's national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country's economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one's action on Twitter (e.g., deciding when to post messages) is linked to one's culture (e.g., country's Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34 M profiles. Based on Hofstede's theory of cultural dimensions and Levine's Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r=-0.62), tweets with mentions negatively correlates with Individualism (r = -0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r=0.62). These three cultural dimensions matter because they are associated with a country's socio-economic aspects - with GDP per capita, income inequality, and education expenditure. This study investigates unfollow behavior in Twitter, i.e. people removing others from their Twitter following lists. Considering the interdependency and dynamics of unfollow decisions, we use actor-oriented modeling (SIENA) to examine the impacts of reciprocity, status, embeddedness, homophily, and informativeness on tie dissolution. Focusing on ordinary users in tightly-knitted user groups, the results show that relational properties play key roles in the emergence of unfollow behavior: mutual following relations and common followees reduce the likelihood of unfollowing. And unfollow tends to be reciprocal: when a user is unfollowed by someone, he or she will unfollow back. However, there is no evidence of the impacts of homophily based on common interests and informativeness of interactions. The findings suggest that Twitter has many heterogeneous user groups and relational and informational factors may not be applicable universally. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 . Billions of user-shared images are generated by individuals in many social networks today, and this particular form of user data is widely accessible to others due to the nature of online social sharing. When user social graphs are only accessible to exclusive parties, these user-shared images are proved to be an easier and effective alternative to discover user connections. This work investigated over 360 000 user shared images from two social networks, Skyrock and 163 Weibo, in which 3 million follower followee relationships are involved. It is observed that the shared images from users with a follower followee relationship show relatively higher similarities . A multimedia big data system that utilizes this observed phenomenon is proposed as an alternative to user- generated tags and social graphs for follower followee recommendation and gender identification. To the best of our knowledge, this is the first attempt in this field to prove and formulate such a phenomenon for mass user-shared images along with more practical prediction methods. These findings are useful for information or services recommendations in any social network with intensive image sharing, as well as for other interesting personalization applications, particularly when there is no access to those exclusive user social graphs.