Most information spreading models consider that all individuals are identical psychologically. They ignore, for instance, the curiosity level of people, which may indicate that they can be influenced to seek for information given their interest. For example, the game Pokemon GO spread rapidly because of the aroused curiosity among users. This paper proposes an information propagation model considering the curiosity level of each individual, which is a dynamical parameter that evolves over time. We evaluate the efficiency of our model in contrast to traditional information propagation models, like SIR or IC, and perform analysis on different types of artificial and real-world networks, like Google+, Facebook, and the United States roads map. We present a mean-field approach that reproduces with a good accuracy the evolution of macroscopic quantities, such as the density of stiflers, for the system's behavior with the curiosity. We also obtain an analytical solution of the mean-field equations that allows to predicts a transition from a phase where the information remains confined to a small number of users to a phase where it spreads over a large fraction of the population. The results indicate that the curiosity increases the information spreading in all networks as compared with the spreading without curiosity, and that this increase is larger in spatial networks than in social networks. When the curiosity is taken into account, the maximum number of informed individuals is reached close to the transition point. Since curious people are more open to a new product, concepts, and ideas, this is an important factor to be considered in propagation modeling. Our results contribute to the understanding of the interplay between diffusion process and dynamical heterogeneous transmission in social networks.
Several models have been proposed for modeling propagation dynamics on networks @cite_11 @cite_6 @cite_24 @cite_17 @cite_0 @cite_27 @cite_21 @cite_5 @cite_10 . These models consider some assumptions about the propagation process and network structure, like the degree correlation or distribution, classes of vertices, among others @cite_11 @cite_13 @cite_24 @cite_17 . The majority of the spreading models consider only homogeneous or fixed transmission probabilities, i.e., each vertex has the same likelihood of transmitting the information @cite_24 @cite_13 @cite_17 . For instance, in @cite_0 the authors propose a discrete-time model for rumor propagation with heterogeneous transmission probabilities, but still, each vertex has a constant probability over time. Other transmission models consider characteristics like short-term of immunity or steady active state @cite_16 , and spreaders' procrastination in the transmission of information by heterogeneous delays @cite_27 . Also, there are some proposals that introduced disbelieving or forgetting mechanism @cite_21 , lost of interest @cite_5 , apathy and many others @cite_13 . Regarding the contagion dynamic, the diffusion process can be spontaneous or by different kind of contact interaction or adaptation among the subjects @cite_10 .
@cite_13 @cite_11 @cite_21 @cite_6 @cite_24 @cite_0 @cite_27 @cite_5 @cite_16 @cite_10 @cite_17
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For the study of information propagation, one fundamental problem is uncovering universal laws governing the dynamics of information propagation. This problem, from the microscopic perspective, is formulated as estimating the propagation probability that a piece of information propagates from one individual to another. Such a propagation probability generally depends on two major classes of factors: the intrinsic attractiveness of information and the interactions between individuals. Despite the fact that the temporal effect of attractiveness is widely studied, temporal laws underlying individual interactions remain unclear, causing inaccurate prediction of information propagation on evolving social networks. In this report, we empirically study the dynamics of information propagation, using the dataset from a population-scale social media website. We discover a temporal scaling in information propagation: the probability a message propagates between two individuals decays with the length of time latency since their latest interaction, obeying a power-law rule. Leveraging the scaling law, we further propose a temporal model to estimate future propagation probabilities between individuals, reducing the error rate of information propagation prediction from 6.7 to 2.6 and improving viral marketing with 9.7 incremental customers. The spread of epidemics and malware is commonly modeled by diffusion processes on networks. Protective interventions such as vaccinations or installing anti-virus software are used to contain their spread. Typically, each node in the network has to decide its own strategy of securing itself, and its benefit depends on which other nodes are secure, making this a natural game-theoretic setting. There has been a lot of work on network security game models, but most of the focus has been either on simplified epidemic models or homogeneous network structure. We develop a new formulation for an epidemic containment game, which relies on the characterization of the SIS model in terms of the spectral radius of the network. We show in this model that pure Nash equilibria (NE) always exist, and can be found by a best response strategy. We analyze the complexity of finding NE, and derive rigorous bounds on their costs and the Price of Anarchy or PoA (the ratio of the cost of the worst NE to the optimum social cost) in general graphs as well as in random graph models. In particular, for arbitrary power-law graphs with exponent β > 2, we show that the PoA is bounded by O(T2(β -1))), where T = γ α is the ratio of the recovery rate to the transmission rate in the SIS model. We prove that this bound is tight up to a constant factor for the Chung-Lu random power-law graph model. We study the characteristics of Nash equilibria empirically in different real communication and infrastructure networks, and find that our analytical results can help explain some of the empirical observations. We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particular, those mediated by the Internet). We use analytical and numerical solutions of these equations to examine the threshold behaviour and dynamics of the model on several models of such networks: random graphs, uncorrelated scale-free networks and scale-free networks with assortative degree correlations. We show that in both homogeneous networks and random graphs the model exhibits a critical threshold in the rumour spreading rate below which a rumour cannot propagate in the system. In the case of scale-free networks, on the other hand, this threshold becomes vanishingly small in the limit of infinite system size. We find that the initial rate at which a rumour spreads is much higher in scale-free networks than in random graphs, and that the rate at which the spreading proceeds on scale-free networks is further increased when assortative degree correlations are introduced. The impact of degree correlations on the final fraction of nodes that ever hears a rumour, however, depends on the interplay between network topology and the rumour spreading rate. Our results show that scale-free social networks are prone to the spreading of rumours, just as they are to the spreading of infections. They are relevant to the spreading dynamics of chain emails, viral advertising and large-scale information dissemination algorithms on the Internet. Diffusion of information, spread of rumors and infectious diseases are all instances of stochastic processes that occur over the edges of an underlying network. Many times networks over which contagions spread are unobserved, and such networks are often dynamic and change over time. In this paper, we investigate the problem of inferring dynamic networks based on information diffusion data. We assume there is an unobserved dynamic network that changes over time, while we observe the results of a dynamic process spreading over the edges of the network. The task then is to infer the edges and the dynamics of the underlying network. We develop an on-line algorithm that relies on stochastic convex optimization to efficiently solve the dynamic network inference problem. We apply our algorithm to information diffusion among 3.3 million mainstream media and blog sites and experiment with more than 179 million different pieces of information spreading over the network in a one year period. We study the evolution of information pathways in the online media space and find interesting insights. Information pathways for general recurrent topics are more stable across time than for on-going news events. Clusters of news media sites and blogs often emerge and vanish in matter of days for on-going news events. Major social movements and events involving civil population, such as the Libyan' s civil war or Syria' s uprise, lead to an increased amount of information pathways among blogs as well as in the overall increase in the network centrality of blogs and social media sites.