Social applications mine user social graphs to improve performance in search, provide recommendations, allow resource sharing and increase data privacy. When such applications are implemented on a peer-to-peer (P2P) architecture, the social graph is distributed on the P2P system: the traversal of the social graph translates into a socially-informed routing in the peer-to-peer layer. In this work we introduce the model of a projection graph that is the result of decentralizing a social graph onto a peer-to-peer network. We focus on three social network metrics: degree, node betweenness and edge betweenness centrality and analytically formulate the relation between metrics in the social graph and in the projection graph. Through experimental evaluation on real networks, we demonstrate that when mapping user communities of sizes up to 50-150 users on each peer, the association between the properties of the social graph and the projection graph is high, and thus the properties of the (dynamic) projection graph can be inferred from the properties of the (slower changing) social graph. Furthermore, we demonstrate with two application scenarios on large-scale social networks the usability of the projection graph in designing social search applications and unstructured P2P overlays.
Relevant to our work is the notion of the @cite_19 , where a group of users is replaced by a single super" vertex (similar to the peer in the @math model). However, in the @math model: 1) all users must be mapped to groups peers, while the group reduced graph has both a super vertex and regular users as nodes; 2) a peer is consequently connected only to other peers (and not users); and 3) PG edges are weighted, while there is no concept of edge weight in the group-reduced model. Moreover, the authors of the group-reduced graph model express a reservation related to the applicability of their model: from a sociological point of view it is difficult to justify the removal of @math edges between users within a social group. The @math , however, materializes in the technical space, and thus the relationships between users are irrelevant within the peer they are mapped on.
@cite_19
2170002160 1966292582 2090891622 2101396617
In this paper we consider a fundamental problem in the area of viral marketing, called T ARGET S ET S ELECTION problem. In a a viral marketing setting, social networks are modeled by graphs with potential customers of a new product as vertices and friend relationships as edges, where each vertex @math is assigned a threshold value @math . The thresholds represent the different latent tendencies of customers (vertices) to buy the new product when their friend (neighbors) do. Consider a repetitive process on social network @math where each vertex @math is associated with two states, active and inactive, which indicate whether @math is persuaded into buying the new product. Suppose we are given a target set @math . Initially, all vertices in @math are inactive. At time step 0, we choose all vertices in @math to become active. Then, at every time step @math , all vertices that were active in time step @math remain active, and we activate any vertex @math if at least @math of its neighbors were active at time step @math . The activation process terminates when no more vertices can get activated. We are interested in the following optimization problem, called T ARGET S ET S ELECTION : Finding a target set @math of smallest possible size that activates all vertices of @math . There is an important and well-studied threshold called strict majority threshold, where for every vertex @math in @math we have @math and @math is the degree of @math in @math . In this paper, we consider the T ARGET S ET S ELECTION problem under strict majority thresholds and focus on three popular regular network structures: cycle permutation graphs, generalized Petersen graphs and torus cordalis. We propose to compress weighted graphs (networks), motivated by the observation that large networks of social, biological, or other relations can be complex to handle and visualize. In the process also known as graph simplification, nodes and (unweighted) edges are grouped to supernodes and superedges, respectively, to obtain a smaller graph. We propose models and algorithms for weighted graphs. The interpretation (i.e. decompression) of a compressed, weighted graph is that a pair of original nodes is connected by an edge if their supernodes are connected by one, and that the weight of an edge is approximated to be the weight of the superedge. The compression problem now consists of choosing supernodes, superedges, and superedge weights so that the approximation error is minimized while the amount of compression is maximized. In this paper, we formulate this task as the 'simple weighted graph compression problem'. We then propose a much wider class of tasks under the name of 'generalized weighted graph compression problem'. The generalized task extends the optimization to preserve longer-range connectivities between nodes, not just individual edge weights. We study the properties of these problems and propose a range of algorithms to solve them, with different balances between complexity and quality of the result. We evaluate the problems and algorithms experimentally on real networks. The results indicate that weighted graphs can be compressed efficiently with relatively little compression error. In this paper, we present GraRep , a novel model for learning vertex representations of weighted graphs. This model learns low dimensional vectors to represent vertices appearing in a graph and, unlike existing work, integrates global structural information of the graph into the learning process. We also formally analyze the connections between our work and several previous research efforts, including the DeepWalk model of as well as the skip-gram model with negative sampling of We conduct experiments on a language network, a social network as well as a citation network and show that our learned global representations can be effectively used as features in tasks such as clustering, classification and visualization. Empirical results demonstrate that our representation significantly outperforms other state-of-the-art methods in such tasks. Many real-life graphs such as social networks and peer-to-peer networks capture the relationships among the nodes by using trust scores to label the edges. Important usage of such networks includes trust prediction, finding the most reliable or trusted node in a local subgraph, etc. For many of these applications, it is crucial to assess the prestige and bias of a node. The bias of a node denotes its propensity to trust mistrust its neighbours and is closely related to truthfulness. If a node trusts all its neighbours, its recommendation of another node as trustworthy is less reliable. It is based on the idea that the recommendation of a highly biased node should weigh less. In this paper, we propose an algorithm to compute the bias and prestige of nodes in networks where the edge weight denotes the trust score. Unlike most other graph-based algorithms, our method works even when the edge weights are not necessarily positive. The algorithm is iterative and runs in O(km) time where k is the number of iterations and m is the total number of edges in the network. The algorithm exhibits several other desirable properties. It converges to a unique value very quickly. Also, the error in bias and prestige values at any particular iteration is bounded. Further, experiments show that our model conforms well to social theories such as the balance theory (enemy of a friend is an enemy, etc.).