With the emerging sensing technologies, such as mobile crowdsensing and Internet of Things, people-centric data can be efficiently collected and used for analytics and optimization purposes. These data are typically required to develop and render people-centric services. In this paper, we address the privacy implication, optimal pricing, and bundling of people-centric services. We first define the inverse correlation between the service quality and privacy level from data analytics perspectives. We then present the profit maximization models of selling standalone, complementary, and substitute services. Specifically, the closed-form solutions of the optimal privacy level and subscription fee are derived to maximize the gross profit of service providers. For interrelated people-centric services, we show that cooperation by service bundling of complementary services is profitable compared with the separate sales but detrimental for substitutes. We also show that the market value of a service bundle is correlated with the degree of contingency between the interrelated services. Finally, we incorporate the profit sharing models from game theory for dividing the bundling profit among the cooperative service providers.
Pricing models ensure financial stability and resiliency in sensing and communication systems. The authors in @cite_27 presented a cooperative pricing model for Internet providers offering the Internet service under one coalition. The cooperative pricing increases the profit and encourages the Internet providers to upgrade their network connections. A pricing scheme based on the customer data usage of Internet services was introduced in @cite_9 . Unlike flat-rate pricing, the usage-based pricing enables a fair allocation of the Internet resource among the customers. The authors in @cite_2 presented a pricing model of accessing femtocell and macrocell by mobile devices which enables high service quality and maximizes the profit of network operators. The authors in @cite_29 proposed a pricing and transmission scheduling models to maximize the profit of accessing a wireless network by mobile customers. The customer demand is modeled as a Markov chain where applying only two price options is found sufficient for each demand state. The pricing models of people-centric services is more challenging compared to other communication systems. Specifically, the resources and utility of people-centric services are not easily measured as other systems, e.g., the bandwidth and connection speed are easily defined for an Internet service.
@cite_9 @cite_27 @cite_29 @cite_2
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We address the problem of spectrum pricing in a cognitive radio network where multiple primary service providers compete with each other to offer spectrum access opportunities to the secondary users. By using an equilibrium pricing scheme, each of the primary service providers aims to maximize its profit under quality of service (QoS) constraint for primary users. We formulate this situation as an oligopoly market consisting of a few firms and a consumer. The QoS degradation of the primary services is considered as the cost in offering spectrum access to the secondary users. For the secondary users, we adopt a utility function to obtain the demand function. With a Bertrand game model, we analyze the impacts of several system parameters such as spectrum substitutability and channel quality on the Nash equilibrium (i.e., equilibrium pricing adopted by the primary services). We present distributed algorithms to obtain the solution for this dynamic game. The stability of the proposed dynamic game algorithms in terms of convergence to the Nash equilibrium is studied. However, the Nash equilibrium is not efficient in the sense that the total profit of the primary service providers is not maximized. An optimal solution to gain the highest total profit can be obtained. A collusion can be established among the primary services so that they gain higher profit than that for the Nash equilibrium. However, since one or more of the primary service providers may deviate from the optimal solution, a punishment mechanism may be applied to the deviating primary service provider. A repeated game among primary service providers is formulated to show that the collusion can be maintained if all of the primary service providers are aware of this punishment mechanism, and therefore, properly weight their profits to be obtained in the future. This paper tackles the problem of joint users’ uplink transmission power and data rate allocation in multi-service two-tier femtocell networks. Each user—either macrocell (MUE) or femtocell user equipment (FUE)—is associated with a two-variable utility function that represents his perceived satisfaction with respect to his allocated resources (i.e., power and rate). User's utility function is differentiated based both on the tier that the user belongs to and the service he requests. The joint resource allocation problem is directly confronted as a two-variable optimization problem and formulated as a non-cooperative game. The theory of supermodular games is utilized towards treating the two-variable optimization problem and the inherent multidimensional competition that arises among the users. The existence of proposed game's Nash Equilibrium (NE) point is analytically shown, while game's convergence to its NE point is proven. A distributed and iterative algorithm for computing the desired NE is introduced, where the optimal values of each user's uplink transmission power and data rate are simultaneously updated at the same step. The performance of the proposed approach is evaluated via modeling and simulation and its superiority compared to other state of the art approaches is illustrated. One of the challenges facing the networking industry today is to increase the profitability of Internet services. This calls for economic mechanisms that can enable providers to charge more for better services and collect a fair share of the increased revenues. In this papery we present a generic model for pricing Internet services that are jointly offered by a group of providers. We show that non-cooperative pricing strategies between providers may lead to unfair distribution of profit and may even discourage future upgrades to the network. As an alternative, we propose a fair revenue-sharing policy based on the weighted proportional fairness criterion. We show that this fair allocation policy encourages collaboration among providers and hence can produce higher profits for all providers. Based on the analysis, we suggest a scalable algorithm for providers to implement this policy in a distributed way and study its convergence property. In the future, we can expect to see more dynamic service offerings and profiles, as users move from long-term service provider agreements to more opportunistic service models. Moreover, when the radio spectrum is itself traded in a market- based scenario, wireless service providers (WSPs) will likely require new strategies to deploy services, define service profiles, and price them. Currently, there is little understanding on how such a dynamic trading system will operate so as to make the system feasible under economic terms. From an economic point of view, we analyze two main components of this overall trading system: (i) spectrum allocation to WSPs and (ii) interaction of end users with the WSPs. For this two-tier trading system, we present a winner determining sealed-bid knapsack auction mechanism that dynamically allocates spectrum to the WSPs based on their bids. We propose a dynamic pricing strategy based on game theory to capture the conflict of interest between WSPs and end users, both of whom try to maximize their respective net utilities. We show that even in such a greedy and non-cooperative behavioral game model, it is in the best interest of the WSPs to adhere to a price threshold which is a consequence of a price equilibrium in an oligopoly situation. Through simulation results, we show that the proposed auction entices the WSPs to participate in the auction, makes optimal use of the common spectrum pool, and avoids collusion among WSPs. Moreover, numerical results demonstrate how pricing can be used as an effective tool for providing incentives to the WSPs to upgrade their network resources and offer better services.