Abstract We study the two-player safe game of Competitive Diffusion, a game-theoretic model for the diffusion of technologies or influence through a social network. In game theory, safe strategies are mixed strategies with a minimum expected gain against unknown strategies of the opponents. Safe strategies for competitive diffusion lead to maximum spread of influence in the presence of uncertainty about the other players. We study the safe game on two specific classes of trees, spiders and complete trees, and give tight bounds on the minimum expected gain. We then use these results to give an algorithm that suggests a safe strategy for a player on any tree. We test this algorithm on randomly generated trees and show that it finds strategies that are close to optimal.
In threshold models, vertices become activated once a variable associated with the neighbourhood of a vertex surpasses a certain threshold. The most commonly used is the Linear Threshold Model (see @cite_12 and @cite_9 ). In this model, each vertex @math has a threshold @math , and a vertex @math is influenced by each of its neighbours, @math , by a weight @math . A vertex becomes activated once the sum of the weights of its activated neighbours exceeds @math .
@cite_9 @cite_12
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In this paper we consider a fundamental problem in the area of viral marketing, called T ARGET S ET S ELECTION problem. In a a viral marketing setting, social networks are modeled by graphs with potential customers of a new product as vertices and friend relationships as edges, where each vertex @math is assigned a threshold value @math . The thresholds represent the different latent tendencies of customers (vertices) to buy the new product when their friend (neighbors) do. Consider a repetitive process on social network @math where each vertex @math is associated with two states, active and inactive, which indicate whether @math is persuaded into buying the new product. Suppose we are given a target set @math . Initially, all vertices in @math are inactive. At time step 0, we choose all vertices in @math to become active. Then, at every time step @math , all vertices that were active in time step @math remain active, and we activate any vertex @math if at least @math of its neighbors were active at time step @math . The activation process terminates when no more vertices can get activated. We are interested in the following optimization problem, called T ARGET S ET S ELECTION : Finding a target set @math of smallest possible size that activates all vertices of @math . There is an important and well-studied threshold called strict majority threshold, where for every vertex @math in @math we have @math and @math is the degree of @math in @math . In this paper, we consider the T ARGET S ET S ELECTION problem under strict majority thresholds and focus on three popular regular network structures: cycle permutation graphs, generalized Petersen graphs and torus cordalis. In this paper, we consider the problem of maximizing the spread of influence through a social network. Given a graph with a threshold value thr(v) attached to each vertex v, the spread of influence is modeled as follows: A vertex v becomes ''active'' (influenced) if at least thr(v) of its neighbors are active. In the corresponding optimization problem the objective is then to find a fixed number k of vertices to activate such that the number of activated vertices at the end of the propagation process is maximum. We show that this problem is strongly inapproximable in time f(k)@?n^O^(^1^), for some function f, even for very restrictive thresholds. In the case that the threshold of each vertex equals its degree, we prove that the problem is inapproximable in polynomial time and it becomes r(n)-approximable in time f(k)@?n^O^(^1^), for some function f, for any strictly increasing function r. Moreover, we show that the decision version parameterized by k is W[1]-hard but becomes fixed-parameter tractable on bounded degree graphs. We consider the following activation process in undirected graphs: a vertex is active either if it belongs to a set of initially activated vertices or if at some point it has at least r active neighbors, where r > 1 is the activation threshold. A contagious set is a set whose activation results with the entire graph being active. Given a graph G, let m(G, r) be the minimal size of a contagious set. It is known that for every d-regular or nearly d-regular graph on n vertices, m(G, r) ≤ O(nr d). We consider such graphs that additionally have expansion properties, parameterized by the spectral gap and or the girth of the graphs. The general flavor of our results is that sufficiently strong expansion properties imply that m(G, 2) ≤ O(n d2) (and more generally, m(G, r) ≤ O(n dr (r-1))). In addition, we demonstrate that rather weak assumptions on the girth and or the spectral gap suffice in order to imply that m(G, 2) ≤ O(n log d d2). For example, we show this for graphs of girth at least 7, and for graphs with λ(G) < (1 − e)d, provided the graph has no 4-cycles. Our results are algorithmic, entailing simple and efficient algorithms for selecting contagious sets. The adoption of everyday decisions in public affairs, fashion, movie-going, and consumer behavior is now thoroughly believed to migrate in a population through an influential network. The same diffusion process when being imitated by intention is called viral marketing. This process can be modeled by a (directed) graph G=(V,E) with a threshold t(v) for every vertex v?V, where v becomes active once at least t(v) of its (in-)neighbors are already active. A Perfect Target Set is a set of vertices whose activation will eventually activate the entire graph, and the Perfect Target Set Selection Problem (PTSS) asks for the minimum such initial set. It is known (Chen (2008) 6) that PTSS is hard to approximate, even for some special cases such as bounded-degree graphs, or majority thresholds.We propose a combinatorial model for this dynamic activation process, and use it to represent PTSS and its variants by linear integer programs. This allows one to use standard integer programming solvers for solving small-size PTSS instances. We also show combinatorial lower and upper bounds on the size of the minimum Perfect Target Set. Our upper bound implies that there are always Perfect Target Sets of size at most |V| 2 and 2|V| 3 under majority and strict majority thresholds, respectively, both in directed and undirected graphs. This improves the bounds of 0.727|V| and 0.7732|V| found recently by Chang and Lyuu (2010) 5 for majority and strict majority thresholds in directed graphs, and matches their bound under majority thresholds in undirected graphs. Furthermore, our proof is much simpler, and we observe that some of these bounds are tight. One interesting and perhaps surprising implication of our lower bound for undirected graphs, is that it is easy to get a constant factor approximation for PTSS for “relatively balanced” graphs (e.g., bounded-degree graphs, nearly regular graphs) with a “more than majority” threshold (that is, t(v)=??deg(v), for every v?V and some constant ?>1 2), whereas no polylogarithmic approximation exists for “more than majority” graphs.