We present a unified framework for Batch Online Learning (OL) for Click Prediction in Search Advertisement. Machine Learning models once deployed, show non-trivial accuracy and calibration degradation over time due to model staleness. It is therefore necessary to regularly update models, and do so automatically. This paper presents two paradigms of Batch Online Learning, one which incrementally updates the model parameters via an early stopping mechanism, and another which does so through a proximal regularization. We argue how both these schemes naturally trade-off between old and new data. We then theoretically and empirically show that these two seemingly different schemes are closely related. Through extensive experiments, we demonstrate the utility of of our OL framework; how the two OL schemes relate to each other and how they trade-off between the new and historical data. We then compare batch OL to full model retrains, and show how online learning is more robust to data issues. We also demonstrate the long term impact of Online Learning, the role of the initial Models in OL, the impact of delays in the update, and finally conclude with some implementation details and challenges in deploying a real world online learning system in production. While this paper mostly focuses on application of click prediction for search advertisement, we hope that the lessons learned here can be carried over to other problem domains.
Beyond Click Prediction in Search Advertisement, Online Learning schemes have been used in other scenarios as well. @cite_16 @cite_0 propose an Thompson Sampling based contextual bandit scheme for Display advertisement. They propose a Proximal Update Algorithm similar to the one discussed in this paper. Similarly, @cite_1 look into the problem of learning from a new domain, while simultaneously not forgetting about the previous domain. Similarly @cite_10 investigate online learning for identifying suspicious URLS.
@cite_0 @cite_10 @cite_16 @cite_1
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In sequential decision problems in an unknown environment, the decision maker often faces a dilemma over whether to explore to discover more about the environment, or to exploit current knowledge. We address the exploration-exploitation dilemma in a general setting encompassing both standard and contextualised bandit problems. The contextual bandit problem has recently resurfaced in attempts to maximise click-through rates in web based applications, a task with significant commercial interest. In this article we consider an approach of Thompson (1933) which makes use of samples from the posterior distributions for the instantaneous value of each action. We extend the approach by introducing a new algorithm, Optimistic Bayesian Sampling (OBS), in which the probability of playing an action increases with the uncertainty in the estimate of the action value. This results in better directed exploratory behaviour. We prove that, under unrestrictive assumptions, both approaches result in optimal behaviour with respect to the average reward criterion of Yang and Zhu (2002). We implement OBS and measure its performance in simulated Bernoulli bandit and linear regression domains, and also when tested with the task of personalised news article recommendation on a Yahoo! Front Page Today Module data set. We find that OBS performs competitively when compared to recently proposed benchmark algorithms and outperforms Thompson's method throughout. We develop a learning principle and an efficient algorithm for batch learning from logged bandit feedback. This learning setting is ubiquitous in online systems (e.g., ad placement, web search, recommendation), where an algorithm makes a prediction (e.g., ad ranking) for a given input (e.g., query) and observes bandit feedback (e.g., user clicks on presented ads). We first address the counterfactual nature of the learning problem through propensity scoring. Next, we prove generalization error bounds that account for the variance of the propensity-weighted empirical risk estimator. These constructive bounds give rise to the Counterfactual Risk Minimization (CRM) principle. We show how CRM can be used to derive a new learning method -- called Policy Optimizer for Exponential Models (POEM) -- for learning stochastic linear rules for structured output prediction. We present a decomposition of the POEM objective that enables efficient stochastic gradient optimization. POEM is evaluated on several multi-label classification problems showing substantially improved robustness and generalization performance compared to the state-of-the-art. Contextual bandit algorithms provide principled online learning solutions to find optimal trade-offs between exploration and exploitation with companion side-information. They have been extensively used in many important practical scenarios, such as display advertising and content recommendation. A common practice estimates the unknown bandit parameters pertaining to each user independently. This unfortunately ignores dependency among users and thus leads to suboptimal solutions, especially for the applications that have strong social components. In this paper, we develop a collaborative contextual bandit algorithm, in which the adjacency graph among users is leveraged to share context and payoffs among neighboring users while online updating. We rigorously prove an improved upper regret bound of the proposed collaborative bandit algorithm comparing to conventional independent bandit algorithms. Extensive experiments on both synthetic and three large-scale real-world datasets verified the improvement of our proposed algorithm against several state-of-the-art contextual bandit algorithms. Contextual bandit algorithms have become popular for online recommendation systems such as Digg, Yahoo! Buzz, and news recommendation in general. Offline evaluation of the effectiveness of new algorithms in these applications is critical for protecting online user experiences but very challenging due to their "partial-label" nature. Common practice is to create a simulator which simulates the online environment for the problem at hand and then run an algorithm against this simulator. However, creating simulator itself is often difficult and modeling bias is usually unavoidably introduced. In this paper, we introduce a replay methodology for contextual bandit algorithm evaluation. Different from simulator-based approaches, our method is completely data-driven and very easy to adapt to different applications. More importantly, our method can provide provably unbiased evaluations. Our empirical results on a large-scale news article recommendation dataset collected from Yahoo! Front Page conform well with our theoretical results. Furthermore, comparisons between our offline replay and online bucket evaluation of several contextual bandit algorithms show accuracy and effectiveness of our offline evaluation method.