Geosocial networks are online social networks centered on the locations of subscribers and businesses. Providing input to targeted advertising, profiling social network users becomes an important source of revenue. Its natural reliance on personal information introduces a trade-off between user privacy and incentives of participation for businesses and geosocial network providers. In this paper we introduce location centric profiles (LCPs), aggregates built over the profiles of users present at a given location. We introduce PROFILR, a suite of mechanisms that construct LCPs in a private and correct manner. We introduce iSafe, a novel, context aware public safety application built on PROFILR . Our Android and browser plugin implementations show that PROFILR is efficient: the end-to-end overhead is small even under strong correctness assurances.
Significant work has been done recently to preserve the privacy of users from the online social network provider. @cite_2 proposed Safebook, a distributed online social networks where insiders are protected from external observers through the inherent flow of information in the system. @cite_7 proposed Lockr, a system for improving the privacy of social networks. It achieves this by using the concept of a social attestation, which is a credential proving a social relationship. @cite_0 introduced Persona, a distributed social network with distributed account data storage. @cite_37 proposed a similar solution, extended with revocation capabilities through the use of broadcast encryption. While we rely on distributed online social networks, our goal is to protect the privacy of users while also allowing venues to collect certain user statistics.
@cite_0 @cite_37 @cite_7 @cite_2
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Today's online social networking (OSN) sites do little to protect the privacy of their users' social networking information. Given the highly sensitive nature of the information these sites store, it is understandable that many users feel victimized and disempowered by OSN providers' terms of service. This paper presents Lockr, a system that improves the privacy of centralized and decentralized online content sharing systems. Lockr offers three significant privacy benefits to OSN users. First, it separates social networking content from all other functionality that OSNs provide. This decoupling lets users control their own social information: they can decide which OSN provider should store it, which third parties should have access to it, or they can even choose to manage it themselves. Such flexibility better accommodates OSN users' privacy needs and preferences. Second, Lockr ensures that digitally signed social relationships needed to access social data cannot be re-used by the OSN for unintended purposes. This feature drastically reduces the value to others of social content that users entrust to OSN providers. Finally, Lockr enables message encryption using a social relationship key. This key lets two strangers with a common friend verify their relationship without exposing it to others, a common privacy threat when sharing data in a decentralized scenario. This paper relates Lockr's design and implementation and shows how we integrate it with Flickr, a centralized OSN, and BitTorrent, a decentralized one. Our implementation demonstrates Lockr's critical primary benefits for privacy as well as its secondary benefits for simplifying site management and accelerating content delivery. These benefits were achieved with negligible performance cost and overhead. Online social network applications severely suffer from various security and privacy exposures. This article suggests a new approach to tackle these security and privacy problems with a special emphasis on the privacy of users with respect to the application provider in addition to defense against intruders or malicious users. In order to ensure users' privacy in the face of potential privacy violations by the provider, the suggested approach adopts a decentralized architecture relying on cooperation among a number of independent parties that are also the users of the online social network application. The second strong point of the suggested approach is to capitalize on the trust relationships that are part of social networks in real life in order to cope with the problem of building trusted and privacy- preserving mechanisms as part of the online application. The combination of these design principles is Safebook, a decentralized and privacy- preserving online social network application. Based on the two design principles, decentralization and exploiting real-life trust, various mechanisms for privacy and security are integrated into Safebook in order to provide data storage and data management functions that preserve users' privacy, data integrity, and availability. Preliminary evaluations of Safebook show that a realistic compromise between privacy and performance is feasible. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 . This paper introduces the problem of matching people names to their corresponding social network identities such as their Twitter accounts. Existing tools for this purpose build upon naive textual matching and inevitably suffer low precision, due to false positives (e.g., fake impersonator accounts) and false negatives (e.g., accounts using nicknames). To overcome these limitations, we leverage "relational" evidences extracted from the Web corpus. In particular, as such an example, weadopt Web document co-occurrences, which can be interpreted as an "implicit" counterpart of Twitter follower relationships. Using both textual and relational features, we learn a ranking function aggregating these features for the accurate ordering of candidate matches. Another key contribution of this paper is to formulate confidence scoring as a separate problem from relevance ranking. A baseline approach is to use the relevance of the top match itself as the confidence score. In contrast, we train a separate classifier, using not only the top relevance score but also various statistical features extracted from the relevance scores of all candidates, and empirically validate to outperform the baseline approach. We evaluate our proposed system using real-life internetscale entity-relationship and social network graphs.