Abstract We study the two-player safe game of Competitive Diffusion, a game-theoretic model for the diffusion of technologies or influence through a social network. In game theory, safe strategies are mixed strategies with a minimum expected gain against unknown strategies of the opponents. Safe strategies for competitive diffusion lead to maximum spread of influence in the presence of uncertainty about the other players. We study the safe game on two specific classes of trees, spiders and complete trees, and give tight bounds on the minimum expected gain. We then use these results to give an algorithm that suggests a safe strategy for a player on any tree. We test this algorithm on randomly generated trees and show that it finds strategies that are close to optimal.
Competitive diffusion, as proposed in @cite_18 , is the first game-theoretic model in which the players are considered to be outside the social networks. Players choose initial users to influence and their goal is to reach the most users. In @cite_18 (see also erratum @cite_20 ), the authors discuss the relationship between the diameter of the graph and the existence of pure Nash equilibria. A pure Nash equilibrium is a strategy which corresponds to a set of initial vertices, whereas a mixed strategy represents a probabilistic approach where starting vertices are chosen with a certain probability. In @cite_14 , the existence of a pure Nash equilibrium for competitive diffusion on trees is shown, while in @cite_1 , results on pure Nash equilibria are given for several classes of graphs. Moreover, @cite_16 considers the competitive diffusion on a recently proposed model for on-line social networks and discusses the existence of Nash equilibria. The safe game for competitive diffusion was introduced in @cite_19 , and some results for paths were given.
@cite_18 @cite_14 @cite_1 @cite_19 @cite_16 @cite_20
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In [N. Alon, M. Feldman, A.D. Procaccia, M. Tennenholtz, A note on competitive diffusion through social networks, Inform. Process. Lett. 110 (2010) 221-225], the authors introduced a game-theoretic model of diffusion process through a network. They showed a relation between the diameter of a given network and existence of pure Nash equilibria in the game. Theorem 1 of their paper says that a pure Nash equilibrium exists if the diameter is at most two. However, we have an example which does not admit a pure Nash equilibrium even if the diameter is two. Hence we correct the statement of Theorem 1 of their paper. We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are interested parties outside the network. We study the relation between the diameter of the network and the existence of pure Nash equilibria in the game. In particular, we show that if the diameter is at most two then an equilibrium exists and can be found in polynomial time, whereas if the diameter is greater than two then an equilibrium is not guaranteed to exist. In the traffic assignment problem, first proposed by Wardrop in 1952, commuters select the shortest available path to travel from their origins to their destinations. We study a generalization of this problem in which competitors, who may control a nonnegligible fraction of the total flow, ship goods across a network. This type of games, usually referred to as atomic games, readily applies to situations in which the competing freight companies have market power. Other applications include intelligent transportation systems, competition among telecommunication network service providers, and scheduling with flexible machines. Our goal is to determine to what extent these systems can benefit from some form of coordination or regulation. We measure the quality of the outcome of the game without centralized control by computing the worst-case inefficiency of Nash equilibria. The main conclusion is that although self-interested competitors will not achieve a fully efficient solution from the system's point of view, the loss is not too severe. We show how to compute several bounds for the worst-case inefficiency that depend on the characteristics of cost functions and on the market structure in the game. In addition, building upon the work of Catoni and Pallotino, we show examples in which market aggregation (or collusion) adversely impacts the aggregated competitors, even though their market power increases. For example, Nash equilibria of atomic network games may be less efficient than the corresponding Wardrop equilibria. When competitors are completely symmetric, we provide a characterization of the Nash equilibrium using a potential function, and prove that this counterintuitive phenomenon does not arise. Finally, we study a pricing mechanism that elicits more coordination from the players by reducing the worst-case inefficiency of Nash equilibria. We study a network creation game recently proposed by Fabrikant, Luthra, Maneva, Papadimitriou and Shenker. In this game, each player (vertex) can create links (edges) to other players at a cost of α per edge. The goal of every player is to minimize the sum consisting of (a) the cost of the links he has created and (b) the sum of the distances to all other players. conjectured that there exists a constant A such that, for any α > A, all non-transient Nash equilibria graphs are trees. They showed that if a Nash equilibrium is a tree, the price of anarchy is constant. In this paper we disprove the tree conjecture. More precisely, we show that for any positive integer n 0 , there exists a graph built by n ≥ n 0 players which contains cycles and forms a non-transient Nash equilibrium, for any α with 1 < α ≤ √n 2. Our construction makes use of some interesting results on finite affine planes. On the other hand we show that, for α ≥ 12n[log n], every Nash equilibrium forms a tree.Without relying on the tree conjecture, proved an upper bound on the price of anarchy of O(√α), where α ∈ [2, n2]. We improve this bound. Specifically, we derive a constant upper bound for α ∈ O(√n) and for α ≥ 12n[log n]. For the intermediate values we derive an improved bound of O(1 + (min α2 n, n2 α )1 3).Additionally, we develop characterizations of Nash equilibria and extend our results to a weighted network creation game as well as to scenarios with cost sharing.