We describe Quizz, a gamified crowdsourcing system that simultaneously assesses the knowledge of users and acquires new knowledge from them. Quizz operates by asking users to complete short quizzes on specific topics; as a user answers the quiz questions, Quizz estimates the user's competence. To acquire new knowledge, Quizz also incorporates questions for which we do not have a known answer; the answers given by competent users provide useful signals for selecting the correct answers for these questions. Quizz actively tries to identify knowledgeable users on the Internet by running advertising campaigns, effectively leveraging the targeting capabilities of existing, publicly available, ad placement services. Quizz quantifies the contributions of the users using information theory and sends feedback to the advertisingsystem about each user. The feedback allows the ad targeting mechanism to further optimize ad placement. Our experiments, which involve over ten thousand users, confirm that we can crowdsource knowledge curation for niche and specialized topics, as the advertising network can automatically identify users with the desired expertise and interest in the given topic. We present controlled experiments that examine the effect of various incentive mechanisms, highlighting the need for having short-term rewards as goals, which incentivize the users to contribute. Finally, our cost-quality analysis indicates that the cost of our approach is below that of hiring workers through paid-crowdsourcing platforms, while offering the additional advantage of giving access to billions of potential users all over the planet, and being able to reach users with specialized expertise that is not typically available through existing labor marketplaces.
In our work, we explicitly assess the competence of users with calibration questions. Alternatively, we can use unsupervised techniques for estimating the competence of users, through redundancy. Dawid and Skene @cite_7 presented an EM algorithm to estimate the quality of the participants in the absence of known ground truth, and a large number of recent papers examined the same topic @cite_24 @cite_20 @cite_33 improving significantly the state of the art. Being closer to our work, @cite_2 also use a Markov Decision Process, in order to decide whether the answers provided by a user are promising enough to warrant a hiring decision. In the future, we plan to use these algorithms for quality inference together with our exploration exploitation approach, to decide optimally how to combine assessment with knowledge acquisition. A key challenge is being able to provide immediate feedback to the users, when the questions have no certain answer.
@cite_33 @cite_7 @cite_24 @cite_2 @cite_20
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Crowdsourcing services, such as Amazon Mechanical Turk, allow for easy distribution of small tasks to a large number of workers. Unfortunately, since manually verifying the quality of the submitted results is hard, malicious workers often take advantage of the verification difficulty and submit answers of low quality. Currently, most requesters rely on redundancy to identify the correct answers. However, redundancy is not a panacea. Massive redundancy is expensive, increasing significantly the cost of crowdsourced solutions. Therefore, we need techniques that will accurately estimate the quality of the workers, allowing for the rejection and blocking of the low-performing workers and spammers. However, existing techniques cannot separate the true (unrecoverable) error rate from the (recoverable) biases that some workers exhibit. This lack of separation leads to incorrect assessments of a worker's quality. We present algorithms that improve the existing state-of-the-art techniques, enabling the separation of bias and error. Our algorithm generates a scalar score representing the inherent quality of each worker. We illustrate how to incorporate cost-sensitive classification errors in the overall framework and how to seamlessly integrate unsupervised and supervised techniques for inferring the quality of the workers. We present experimental results demonstrating the performance of the proposed algorithm under a variety of settings. We consider the problem of using a large unlabeled sample to boost performance of a learning algorit,hrn when only a small set of labeled examples is available. In particular, we consider a problem setting motivated by the task of learning to classify web pages, in which the description of each example can be partitioned into two distinct views. For example, the description of a web page can be partitioned into the words occurring on that page, and the words occurring in hyperlinks t,hat point to that page. We assume that either view of the example would be sufficient for learning if we had enough labeled data, but our goal is to use both views together to allow inexpensive unlabeled data to augment, a much smaller set of labeled examples. Specifically, the presence of two distinct views of each example suggests strategies in which two learning algorithms are trained separately on each view, and then each algorithm’s predictions on new unlabeled examples are used to enlarge the training set of the other. Our goal in this paper is to provide a PAC-style analysis for this setting, and, more broadly, a PAC-style framework for the general problem of learning from both labeled and unlabeled data. We also provide empirical results on real web-page data indicating that this use of unlabeled examples can lead to significant improvement of hypotheses in practice. *This research was supported in part by the DARPA HPKB program under contract F30602-97-1-0215 and by NSF National Young investigator grant CCR-9357793. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. TO copy otherwise, to republish, to post on servers or to redistribute to lists, requires prior specific permission and or a fee. COLT 98 Madison WI USA Copyright ACM 1998 l-58113-057--0 98 7... 5.00 92 Tom Mitchell School of Computer Science Carnegie Mellon University Pittsburgh, PA 15213-3891 mitchell+@cs.cmu.edu We study crowdsourcing quality management, that is, given worker responses to a set of tasks, our goal is to jointly estimate the true answers for the tasks, as well as the quality of the workers. Prior work on this problem relies primarily on applying Expectation-Maximization (EM) on the underlying maximum likelihood problem to estimate true answers as well as worker quality. Unfortunately, EM only provides a locally optimal solution rather than a globally optimal one. Other solutions to the problem (that do not leverage EM) fail to provide global optimality guarantees as well. In this paper, we focus on filtering, where tasks require the evaluation of a yes no predicate, and rating, where tasks elicit integer scores from a finite domain. We design algorithms for finding the global optimal estimates of correct task answers and worker quality for the underlying maximum likelihood problem, and characterize the complexity of these algorithms. Our algorithms conceptually consider all mappings from tasks to true answers (typically a very large number), leveraging two key ideas to reduce, by several orders of magnitude, the number of mappings under consideration, while preserving optimality. We also demonstrate that these algorithms often find more accurate estimates than EM-based algorithms. This paper makes an important contribution towards understanding the inherent complexity of globally optimal crowdsourcing quality management. A number of text mining and information extraction projects such as Text Runner and NELL seek to automatically build knowledge bases from the rapidly growing amount of information on the web. In order to scale to the size of the web, these projects often employ ad hoc heuristics to reason about uncertain and contradictory information rather than reasoning jointly about all candidate facts. In this paper, we present a Markov logic-based system for cleaning an extracted knowledge base. This allows a scalable system such as NELL to take advantage of joint probabilistic inference, or, conversely, allows Markov logic to be applied to a web scale problem. Our system uses only the ontological constraints and confidence values of the original system, along with human-labeled data if available. The labeled data can be used to calibrate the confidence scores from the original system or learn the effectiveness of individual extraction patterns. To achieve scalability, we introduce a neighborhood grounding method that only instantiates the part of the network most relevant to the given query. This allows us to partition the knowledge cleaning task into tractable pieces that can be solved individually. In experiments on NELL's knowledge base, we evaluate several variants of our approach and find that they improve both F1 and area under the precision-recall curve.