In this paper, we propose a probabilistic generative model, called unified model, which naturally unifies the ideas of social influence, collaborative filtering and content-based methods for item recommendation. To address the issue of hidden social influence, we devise new algorithms to learn the model parameters of our proposal based on expectation maximization (EM). In addition to a single-machine version of our EM algorithm, we further devise a parallelized implementation on the Map-Reduce framework to process two large-scale datasets we collect. Moreover, we show that the social influence obtained from our generative models can be used for group recommendation. Finally, we conduct comprehensive experiments using the datasets crawled from last.fm and whrrl.com to validate our ideas. Experimental results show that the generative models with social influence significantly outperform those without incorporating social influence. The unified generative model proposed in this paper obtains the best performance. Moreover, our study on social influence finds that users in whrrl.com are more likely to get influenced by friends than those in last.fm. The experimental results also confirm that our social influence based group recommendation algorithm outperforms the state-of-the-art algorithms for group recommendation.
. Under the context of social networks, social friendship is shown to be beneficial for recommendation @cite_15 @cite_18 @cite_19 @cite_33 @cite_4 @cite_16 @cite_22 . However, prior works in this area are mostly based on ad hoc heuristics. How a user is influenced by friends in the item selection process remains vague. For example, @cite_16 linearly combines social influence with conventional collaborative filtering; @cite_33 @cite_4 employ the random walk @cite_7 approach to incorporate social network information into the process of item recommendation; while @cite_15 @cite_18 @cite_19 explores social friendship via matrix factorization technique, where social influence is integrated by simple linear combination @cite_18 @cite_19 or as a regularization term @cite_15 .
@cite_18 @cite_4 @cite_33 @cite_22 @cite_7 @cite_19 @cite_15 @cite_16
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We propose a regularization approach that incorporates social network information.Biclustering algorithm is used to calculate the number of realistic friends.The friendships are used to calculate the similarities between users.The correlation between user and item is taken into consideration.We examine the impacts of parameters to the experimental results. The traditional recommender systems, especially the collaborative filtering recommender systems, have been studied by many researchers in the past decade. However, they ignore the social relationships among users. In fact, these relationships can improve the accuracy of recommendation. In recent years, the study of social-based recommender systems has become an active research topic. In this paper, we propose a social regularization approach that incorporates social network information to benefit recommender systems. Both users' friendships and rating records (tags) are employed to predict the missing values (tags) in the user-item matrix. Especially, we use a biclustering algorithm to identify the most suitable group of friends for generating different final recommendations. Empirical analyses on real datasets show that the proposed approach achieves superior performance to existing approaches. The explosive growth of social networks in recent times has presented a powerful source of information to be utilized as an extra source for assisting in the social recommendation problems. The social recommendation methods that are based on probabilistic matrix factorization improved the recommendation accuracy and partly solved the cold-start and data sparsity problems. However, these methods only exploited the explicit social relations and almost completely ignored the implicit social relations. In this article, we firstly propose an algorithm to extract the implicit relation in the undirected graphs of social networks by exploiting the link prediction techniques. Furthermore, we propose a new probabilistic matrix factorization method to alleviate the data sparsity problem through incorporating explicit friendship and implicit friendship. We evaluate our proposed approach on two real datasets, Last.Fm and Douban. The experimental results show that our method performs much better than the state-of-the-art approaches, which indicates the importance of incorporating implicit social relations in the recommendation process to address the poor prediction accuracy. Exponential growth of information generated by online social networks demands effective recommender systems to give useful results. Traditional techniques become unqualified because they ignore social relation data; existing social recommendation approaches consider social network structure, but social contextual information has not been fully considered. It is significant and challenging to fuse social contextual factors which are derived from users’ motivation of social behaviors into social recommendation. In this paper, we investigate the social recommendation problem on the basis of psychology and sociology studies, which exhibit two important factors: individual preference and interpersonal influence. We first present the particular importance of these two factors in online behavior prediction. Then we propose a novel probabilistic matrix factorization method to fuse them in latent space. We conduct experiments on both Facebook style bidirectional and Twitter style unidirectional social network datasets. The empirical results and analysis on these two large datasets demonstrate that our method significantly outperforms the existing approaches. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 .