Abstract The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use unethical means to improve their online reputation by writing fake reviews of their businesses or competitors. Previous research has addressed fake review detection in a number of domains, such as product or business reviews in restaurants and hotels. However, in spite of its economical interest, the domain of consumer electronics businesses has not yet been thoroughly studied. This article proposes a feature framework for detecting fake reviews that has been evaluated in the consumer electronics domain. The contributions are fourfold: (i) Construction of a dataset for classifying fake reviews in the consumer electronics domain in four different cities based on scraping techniques; (ii) definition of a feature framework for fake review detection; (iii) development of a fake review classification method based on the proposed framework and (iv) evaluation and analysis of the results for each of the cities under study. We have reached an 82 F-Score on the classification task and the Ada Boost classifier has been proven to be the best one by statistical means according to the Friedman test.
Apart from using textual and behavioral features, other methodologies were followed for the fake review detection task. @cite_41 proposed a review graph with the aim of capturing relationships between reviewers, reviews and stores reviewed by the reviewers. Making use of this graph, an iterative model was used to identify suspicious reviewers. Following also a graph model, network effects were analyzed by @cite_53 , following two steps: user and review scoring for fraud detection and grouping for visualization.
@cite_41 @cite_53
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This paper studied generating natural languages at particular contexts or situations. We proposed two novel approaches which encode the contexts into a continuous semantic representation and then decode the semantic representation into text sequences with recurrent neural networks. During decoding, the context information are attended through a gating mechanism, addressing the problem of long-range dependency caused by lengthy sequences. We evaluate the effectiveness of the proposed approaches on user review data, in which rich contexts are available and two informative contexts, sentiments and products, are selected for evaluation. Experiments show that the fake reviews generated by our approaches are very natural. Results of fake review detection with human judges show that more than 50 of the fake reviews are misclassified as the real reviews, and more than 90 are misclassified by existing state-of-the-art fake review detection algorithm. Online reviews have become an increasingly important resource for decision making and product designing. But reviews systems are often targeted by opinion spamming. Although fake review detection has been studied by researchers for years using supervised learning, ground truth of large scale datasets is still unavailable and most of existing approaches of supervised learning are based on pseudo fake reviews rather than real fake reviews. Working with Dianping, the largest Chinese review hosting site, we present the first reported work on fake review detection in Chinese with filtered reviews from Dianping's fake review detection system. Dianping's algorithm has a very high precision, but the recall is hard to know. This means that all fake reviews detected by the system are almost certainly fake but the remaining reviews (unknown set) may not be all genuine. Since the unknown set may contain many fake reviews, it is more appropriate to treat it as an unlabeled set. This calls for the model of learning from positive and unlabeled examples (PU learning). By leveraging the intricate dependencies among reviews, users and IP addresses, we first propose a collective classification algorithm called Multi-typed Heterogeneous Collective Classification (MHCC) and then extend it to Collective Positive and Unlabeled learning (CPU). Our experiments are conducted on real-life reviews of 500 restaurants in Shanghai, China. Results show that our proposed models can markedly improve the F1 scores of strong baselines in both PU and non-PU learning settings. Since our models only use language independent features, they can be easily generalized to other languages. Review fraud is a pervasive problem in online commerce, in which fraudulent sellers write or purchase fake reviews to manipulate perception of their products and services. Fake reviews are often detected based on several signs, including 1) they occur in short bursts of time; 2) fraudulent user accounts have skewed rating distributions. However, these may both be true in any given dataset. Hence, in this paper, we propose an approach for detecting fraudulent reviews which combines these 2 approaches in a principled manner, allowing successful detection even when one of these signs is not present. To combine these 2 approaches, we formulate our Bayesian Inference for Rating Data (BIRD) model, a flexible Bayesian model of user rating behavior. Based on our model we formulate a likelihood-based suspiciousness metric, Normalized Expected Surprise Total (NEST). We propose a linear-time algorithm for performing Bayesian inference using our model and computing the metric. Experiments on real data show that BIRDNEST successfully spots review fraud in large, real-world graphs: the 50 most suspicious users of the Flipkart platform flagged by our algorithm were investigated and all identified as fraudulent by domain experts at Flipkart. Review fraud is a pervasive problem in online commerce, in which fraudulent sellers write or purchase fake reviews to manipulate perception of their products and services. Fake reviews are often detected based on several signs, including 1) they occur in short bursts of time; 2) fraudulent user accounts have skewed rating distributions. However, these may both be true in any given dataset. Hence, in this paper, we propose an approach for detecting fraudulent reviews which combines these 2 approaches in a principled manner, allowing successful detection even when one of these signs is not present. To combine these 2 approaches, we formulate our Bayesian Inference for Rating Data (BIRD) model, a flexible Bayesian model of user rating behavior. Based on our model we formulate a likelihood-based suspiciousness metric, Normalized Expected Surprise Total (NEST). We propose a linear-time algorithm for performing Bayesian inference using our model and computing the metric. Experiments on real data show that BIRDNEST successfully spots review fraud in large, real-world graphs: the 50 most suspicious users of the Flipkart platform flagged by our algorithm were investigated and all identified as fraudulent by domain experts at Flipkart.