To choose restaurants and coffee shops, people are increasingly relying on social-networking sites. In a popular site such as Foursquare or Yelp, a place comes with descriptions and reviews, and with profile pictures of people who frequent them. Descriptions and reviews have been widely explored in the research area of data mining. By contrast, profile pictures have received little attention. Previous work showed that people are able to partly guess a place's ambiance, clientele, and activities not only by observing the place itself but also by observing the profile pictures of its visitors. Here we further that work by determining which visual cues people may have relied upon to make their guesses; showing that a state-of-the-art algorithm could make predictions more accurately than humans at times; and demonstrating that the visual cues people relied upon partly differ from those of the algorithm.
More recently, faces have been also studied in the context of social-networking sites. It has been found that, on Facebook, faces engage users more than other subjects @cite_32 , and that faces partly reflect personality traits @cite_8 @cite_27 @cite_23 .
@cite_27 @cite_32 @cite_23 @cite_8
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Studies have shown a connection between the individual personality of the user and the way he or she behaves on line. Today many millions of people around the world are connected by being members of various Internet social networks. (2009) studied the connection between the personality of the individual users and their behavior on a social network. They based their study on the self-reports of users of Facebook, one of the most popular social networks, and measured five personality factors using the NEO-PI-R (Costa & McCrae, 1992) questionnaire. They found that while there was a connection between the personalities of surfers and their behavior on Facebook, it was not strong. This study is based on that of (2009), but in our study the self-reports of subjects, were replaced by more objective criteria, measurements of the user-information upload on Facebook. A strong connection was found between personality and Facebook behavior. Implications of the results are discussed. First impressions of social traits, such as trustworthiness or dominance, are reliably perceived in faces, and despite their questionable validity they can have considerable real-world consequences. We sought to uncover the information driving such judgments, using an attribute-based approach. Attributes (physical facial features) were objectively measured from feature positions and colors in a database of highly variable “ambient” face photographs, and then used as input for a neural network to model factor dimensions (approachability, youthful-attractiveness, and dominance) thought to underlie social attributions. A linear model based on this approach was able to account for 58 of the variance in raters’ impressions of previously unseen faces, and factor-attribute correlations could be used to rank attributes by their importance to each factor. Reversing this process, neural networks were then used to predict facial attributes and corresponding image properties from specific combinations of factor scores. In this way, the factors driving social trait impressions could be visualized as a series of computer-generated cartoon face-like images, depicting how attributes change along each dimension. This study shows that despite enormous variation in ambient images of faces, a substantial proportion of the variance in first impressions can be accounted for through linear changes in objectively defined features. Photos are becoming prominent means of communication online. Despite photos' pervasive presence in social media and online world, we know little about how people interact and engage with their content. Understanding how photo content might signify engagement, can impact both science and design, influencing production and distribution. One common type of photo content that is shared on social media, is the photos of people. From studies of offline behavior, we know that human faces are powerful channels of non-verbal communication. In this paper, we study this behavioral phenomena online. We ask how presence of a face, it's age and gender might impact social engagement on the photo. We use a corpus of 1 million Instagram images and organize our study around two social engagement feedback factors, likes and comments. Our results show that photos with faces are 38 more likely to receive likes and 32 more likely to receive comments, even after controlling for social network reach and activity. We find, however, that the number of faces, their age and gender do not have an effect. This work presents the first results on how photos with human faces relate to engagement on large scale image sharing communities. In addition to contributing to the research around online user behavior, our findings offer a new line of future work using visual analysis. We consider the task of predicting various traits of a person given an image of their face. We estimate both objective traits, such as gender, ethnicity and hair-color; as well as subjective traits, such as the emotion a person expresses or whether he is humorous or attractive. For sizeable experimentation, we contribute a new Face Attributes Dataset (FAD), having roughly 200,000 attribute labels for the above traits, for over 10,000 facial images. Due to the recent surge of research on Deep Convolutional Neural Networks (CNNs), we begin by using a CNN architecture for estimating facial attributes and show that they indeed provide an impressive baseline performance. To further improve performance, we propose a novel approach that incorporates facial landmark information for input images as an additional channel, helping the CNN learn better attribute-specific features so that the landmarks across various training images hold correspondence. We empirically analyse the performance of our method, showing consistent improvement over the baseline across traits.