Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online social networks. We use distributed word representations of the words in the title as features to identify clickbaits in online news media. We train a machine learning model using linear regression to predict the cickbait score of a given tweet. Our methods achieve an F1-score of 64.98 and an MSE of 0.0791. Compared to other methods, our method is simple, fast to train, does not require extensive feature engineering and yet moderately effective.
@cite_0 used deep learning techniques like Bi-Directional Recurrent Neural Network model with character and word embeddings as the features. They achieve the state of the art results with an F1 score of 98 While @cite_6 and @cite_0 explore identifying clickbaity titles in webpages, @cite_1 explore identifying clickbaits in tweets.
@cite_0 @cite_1 @cite_6
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This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative representations to predict the level of clickbaiting present in Twitter posts. Our models allow to answer the question not only whether a post is a clickbait or not, but to what extent it is a clickbait post e.g., not at all, slightly, considerably, or heavily clickbaity using a score ranging from 0 to 1. We evaluate the predictive power of models trained on varied text and image representations extracted from tweets. Our best performing model that relies on the tweet text and linguistic markers of biased language extracted from the tweet and the corresponding page yields mean squared error (MSE) of 0.04, mean absolute error (MAE) of 0.16 and R2 of 0.43 on the held-out test data. For the binary classification setup (clickbait vs. non-clickbait), our model achieved F1 score of 0.69. We have not found that image representations combined with text yield significant performance improvement yet. Nevertheless, this work is the first to present preliminary analysis of objects extracted using Google Tensorflow object detection API from images in clickbait vs. non-clickbait Twitter posts. Finally, we outline several steps to improve model performance as a part of the future work. In this paper, we investigate the use of recurrent neural networks (RNNs) in the context of search-based online advertising. We use RNNs to map both queries and ads to real valued vectors, with which the relevance of a given (query, ad) pair can be easily computed. On top of the RNN, we propose a novel attention network, which learns to assign attention scores to different word locations according to their intent importance (hence the name DeepIntent). The vector output of a sequence is thus computed by a weighted sum of the hidden states of the RNN at each word according their attention scores. We perform end-to-end training of both the RNN and attention network under the guidance of user click logs, which are sampled from a commercial search engine. We show that in most cases the attention network improves the quality of learned vector representations, evaluated by AUC on a manually labeled dataset. Moreover, we highlight the effectiveness of the learned attention scores from two aspects: query rewriting and a modified BM25 metric. We show that using the learned attention scores, one is able to produce sub-queries that are of better qualities than those of the state-of-the-art methods. Also, by modifying the term frequency with the attention scores in a standard BM25 formula, one is able to improve its performance evaluated by AUC. In this paper, we present a multimodal Recurrent Neural Network (m-RNN) model for generating novel image captions. It directly models the probability distribution of generating a word given previous words and an image. Image captions are generated by sampling from this distribution. The model consists of two sub-networks: a deep recurrent neural network for sentences and a deep convolutional network for images. These two sub-networks interact with each other in a multimodal layer to form the whole m-RNN model. The effectiveness of our model is validated on four benchmark datasets (IAPR TC-12, Flickr 8K, Flickr 30K and MS COCO). Our model outperforms the state-of-the-art methods. In addition, we apply the m-RNN model to retrieval tasks for retrieving images or sentences, and achieves significant performance improvement over the state-of-the-art methods which directly optimize the ranking objective function for retrieval. The project page of this work is: www.stat.ucla.edu junhua.mao m-RNN.html . Abstract: In this paper, we present a multimodal Recurrent Neural Network (m-RNN) model for generating novel image captions. It directly models the probability distribution of generating a word given previous words and an image. Image captions are generated by sampling from this distribution. The model consists of two sub-networks: a deep recurrent neural network for sentences and a deep convolutional network for images. These two sub-networks interact with each other in a multimodal layer to form the whole m-RNN model. The effectiveness of our model is validated on four benchmark datasets (IAPR TC-12, Flickr 8K, Flickr 30K and MS COCO). Our model outperforms the state-of-the-art methods. In addition, we apply the m-RNN model to retrieval tasks for retrieving images or sentences, and achieves significant performance improvement over the state-of-the-art methods which directly optimize the ranking objective function for retrieval. The project page of this work is: www.stat.ucla.edu junhua.mao m-RNN.html .