The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social networks for example. In this paper, we propose an influence measure that combines many influence indicators. Besides, we consider the reliability of each influence indicator and we present a distance-based process that allows to estimate the reliability of each indicator. The proposed measure is defined under the framework of the theory of belief functions. Furthermore, the reliability-based influence measure is used with an influence maximization model to select a set of users that are able to maximize the influence in the network. Finally, we present a set of experiments on a dataset collected from Twitter. These experiments show the performance of the proposed solution in detecting social influencers with good quality.
The influence maximization is a relatively new research problem. Its main purpose is to find a set of @math social users that are able to trigger a large cascade of propagation through the word of mouth effect. Since its introduction, many researchers have turned to this problem and several solutions are introduced in the literature @cite_18 @cite_0 @cite_8 @cite_9 @cite_22 . In this section, we present some of these works.
@cite_18 @cite_22 @cite_8 @cite_9 @cite_0
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Influence maximization is a fundamental research problem in social networks. Viral marketing, one of its applications, is to get a small number of users to adopt a product, which subsequently triggers a large cascade of further adoptions by utilizing """"Word-of-Mouth"""" effect in social networks. Influence maximization problem has been extensively studied recently. However, none of the previous work considers the time constraint in the influence maximization problem. In this paper, we propose the time constrained influence maximization problem. We show that the problem is NP-hard, and prove the monotonicity and submodularity of the time constrained influence spread function. Based on this, we develop a greedy algorithm with performance guarantees. To improve the algorithm scalability, we propose two Influence Spreading Path based methods. Extensive experiments conducted over four public available datasets demonstrate the efficiency and effectiveness of the Influence Spreading Path based methods. Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused exclusively on the social graph, overlooking historical data, i.e., traces of past action propagations. In this paper, we study influence maximization from a novel data-based perspective. In particular, we introduce a new model, which we call credit distribution, that directly leverages available propagation traces to learn how influence flows in the network and uses this to estimate expected influence spread. Our approach also learns the different levels of influence-ability of users, and it is time-aware in the sense that it takes the temporal nature of influence into account. We show that influence maximization under the credit distribution model is NP-hard and that the function that defines expected spread under our model is submodular. Based on these, we develop an approximation algorithm for solving the influence maximization problem that at once enjoys high accuracy compared to the standard approach, while being several orders of magnitude faster and more scalable. Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influence under certain influence cascade models. The scalability of influence maximization is a key factor for enabling prevalent viral marketing in large-scale online social networks. Prior solutions, such as the greedy algorithm of (2003) and its improvements are slow and not scalable, while other heuristic algorithms do not provide consistently good performance on influence spreads. In this paper, we design a new heuristic algorithm that is easily scalable to millions of nodes and edges in our experiments. Our algorithm has a simple tunable parameter for users to control the balance between the running time and the influence spread of the algorithm. Our results from extensive simulations on several real-world and synthetic networks demonstrate that our algorithm is currently the best scalable solution to the influence maximization problem: (a) our algorithm scales beyond million-sized graphs where the greedy algorithm becomes infeasible, and (b) in all size ranges, our algorithm performs consistently well in influence spread --- it is always among the best algorithms, and in most cases it significantly outperforms all other scalable heuristics to as much as 100 --260 increase in influence spread. This paper focuses on new challenges in influence maximization inspired by non-profits' use of social networks to effect behavioral change in their target populations. Influence maximization is a multiagent problem where the challenge is to select the most influential agents from a population connected by a social network. Specifically, our work is motivated by the problem of spreading messages about HIV prevention among homeless youth using their social network. We show how to compute solutions which are provably close to optimal when the parameters of the influence process are unknown. We then extend our algorithm to a dynamic setting where information about the network is revealed at each stage. Simulation experiments using real world networks collected by the homeless shelter show the advantages of our approach.