Click-through rate (CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network (DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7 improvement on CTR.
In many application domains, user-item interactions can be recorded over time. A number of recent studies show that this information can be used to build richer individual user models and discover additional behavioral patterns. In recommendation system, TDSSM @cite_1 jointly optimizes long-term and short-term user interests to improve the recommendation quality; DREAM @cite_11 uses the structure of recurrent neural network (RNN) to investigate the dynamic representation of each user and the global sequential behaviors of item-purchase history. he2016ups build visually-aware recommender system which surfaces products that more closely match users' and communities' evolving interests. zhang2014sequential measures users' similarities based on user's interest sequence, and improves the performance of collaborative filtering recommendation. parsana2018improving improves native ads CTR prediction by using large scale event embedding and attentional output of recurrent networks. ATRank @cite_3 uses attention-based sequential framework to model heterogeneous behaviors. Compared to sequence-independent approaches, these methods can significantly improve the prediction accuracy.
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User preferences are usually dynamic in real-world recommender systems, and a user»s historical behavior records may not be equally important when predicting his her future interests. Existing recommendation algorithms -- including both shallow and deep approaches -- usually embed a user»s historical records into a single latent vector representation, which may have lost the per item- or feature-level correlations between a user»s historical records and future interests. In this paper, we aim to express, store, and manipulate users» historical records in a more explicit, dynamic, and effective manner. To do so, we introduce the memory mechanism to recommender systems. Specifically, we design a memory-augmented neural network (MANN) integrated with the insights of collaborative filtering for recommendation. By leveraging the external memory matrix in MANN, we store and update users» historical records explicitly, which enhances the expressiveness of the model. We further adapt our framework to both item- and feature-level versions, and design the corresponding memory reading writing operations according to the nature of personalized recommendation scenarios. Compared with state-of-the-art methods that consider users» sequential behavior for recommendation, e.g., sequential recommenders with recurrent neural networks (RNN) or Markov chains, our method achieves significantly and consistently better performance on four real-world datasets. Moreover, experimental analyses show that our method is able to extract the intuitive patterns of how users» future actions are affected by previous behaviors. Preparing recommendations for unknown users or such that correctly respond to the short-term needs of a particular user is one of the fundamental problems for e-commerce. Most of the common Recommender Systems assume that user identification must be explicit. In this paper a Session-Aware Recommender System approach is presented where no straightforward user information is required. The recommendation process is based only on user activity within a single session, defined as a sequence of events. This information is incorporated in the recommendation process by explicit context modeling with factorization methods and a novel approach with Recurrent Neural Network (RNN). Compared to the session modeling approach, RNN directly models the dependency of user observed sequential behavior throughout its recurrent structure. The evaluation discusses the results based on sessions from real-life system with ephemeral items (identified only by the set of their attributes) for the task of top-n best recommendations. Recently, Recurrent Neural Network (RNN) solutions for recommender systems (RS) are becoming increasingly popular. The insight is that, there exist some intrinsic patterns in the sequence of users' actions, and RNN has been proved to perform excellently when modeling sequential data. In traditional tasks such as language modeling, RNN solutions usually only consider the sequential order of objects without the notion of interval. However, in RS, time intervals between users' actions are of significant importance in capturing the relations of users' actions and the traditional RNN architectures are not good at modeling them. In this paper, we propose a new LSTM variant, i.e. Time-LSTM, to model users' sequential actions. Time-LSTM equips LSTM with time gates to model time intervals. These time gates are specifically designed, so that compared to the traditional RNN solutions, Time-LSTM better captures both of users' short-term and long-term interests, so as to improve the recommendation performance. Experimental results on two real-world datasets show the superiority of the recommendation method using Time-LSTM over the traditional methods. Abstract: We apply recurrent neural networks (RNN) on a new domain, namely recommender systems. Real-life recommender systems often face the problem of having to base recommendations only on short session-based data (e.g. a small sportsware website) instead of long user histories (as in the case of Netflix). In this situation the frequently praised matrix factorization approaches are not accurate. This problem is usually overcome in practice by resorting to item-to-item recommendations, i.e. recommending similar items. We argue that by modeling the whole session, more accurate recommendations can be provided. We therefore propose an RNN-based approach for session-based recommendations. Our approach also considers practical aspects of the task and introduces several modifications to classic RNNs such as a ranking loss function that make it more viable for this specific problem. Experimental results on two data-sets show marked improvements over widely used approaches.