Abstract Online reviews play an important role in influencing buyers’ daily purchase decisions. However, fake and meaningless reviews, which cannot reflect users’ genuine purchase experience and opinions, widely exist on the Web and pose great challenges for users to make right choices. Therefore, it is desirable to build a fair model that evaluates the quality of products by distinguishing spamming reviews. We present an end-to-end trainable unified model to leverage the appealing properties from Autoencoder and random forest. A stochastic decision tree model is implemented to guide the global parameter learning process. Extensive experiments were conducted on a large Amazon review dataset. The proposed model consistently outperforms a series of compared methods.
The techniques used in detecting the opinion fraud vary a lot. Some researchers use classical classification methods such as Support Vector Machine (SVM) @cite_2 , Naive Bayes Classifiers, and logistic regression. Such as employ bag-of-words and bag-of-opinions Latent Dirichlet Allocation (LDA) model to detect singleton review spammers based on semantic similarity, in which they use cosine similarity as a measure, and topics and extracted from the reviews text, with parts-of-speech (POS) as patterns. And others may prefer statistical methods: use unsupervised Bayesian approach and considered user's behavior features and bigrams; A most recent work models the distribution of reviewers' posting rates and utilizes a coupled hidden Markov model to capture both reviewers' posting behaviors and co-bursting signals. There are also some trials on deep learning, which achieves great success in several areas in recent years. Several attempts include Wang's work, which proposes using a hybrid convolutional neural network to detect fake news. Baohua et al designed a semi-supervised recursive autoencoders for detecting review spam in Weibo, a Chinese alternative to Twitter. Still, to the best of our knowledge, very limited work on hybrid deep learning models are proposed for fake opinion detection.
@cite_2
2059733647 2016266039 1775665607 2103063352
Online reviews have become an increasingly important resource for decision making and product designing. But reviews systems are often targeted by opinion spamming. Although fake review detection has been studied by researchers for years using supervised learning, ground truth of large scale datasets is still unavailable and most of existing approaches of supervised learning are based on pseudo fake reviews rather than real fake reviews. Working with Dianping, the largest Chinese review hosting site, we present the first reported work on fake review detection in Chinese with filtered reviews from Dianping's fake review detection system. Dianping's algorithm has a very high precision, but the recall is hard to know. This means that all fake reviews detected by the system are almost certainly fake but the remaining reviews (unknown set) may not be all genuine. Since the unknown set may contain many fake reviews, it is more appropriate to treat it as an unlabeled set. This calls for the model of learning from positive and unlabeled examples (PU learning). By leveraging the intricate dependencies among reviews, users and IP addresses, we first propose a collective classification algorithm called Multi-typed Heterogeneous Collective Classification (MHCC) and then extend it to Collective Positive and Unlabeled learning (CPU). Our experiments are conducted on real-life reviews of 500 restaurants in Shanghai, China. Results show that our proposed models can markedly improve the F1 scores of strong baselines in both PU and non-PU learning settings. Since our models only use language independent features, they can be easily generalized to other languages. Opinionated social media such as product reviews are now widely used by individuals and organizations for their decision making. However, due to the reason of profit or fame, people try to game the system by opinion spamming (e.g., writing fake reviews) to promote or to demote some target products. In recent years, fake review detection has attracted significant attention from both the business and research communities. However, due to the difficulty of human labeling needed for supervised learning and evaluation, the problem remains to be highly challenging. This work proposes a novel angle to the problem by modeling spamicity as latent. An unsupervised model, called Author Spamicity Model (ASM), is proposed. It works in the Bayesian setting, which facilitates modeling spamicity of authors as latent and allows us to exploit various observed behavioral footprints of reviewers. The intuition is that opinion spammers have different behavioral distributions than non-spammers. This creates a distributional divergence between the latent population distributions of two clusters: spammers and non-spammers. Model inference results in learning the population distributions of the two clusters. Several extensions of ASM are also considered leveraging from different priors. Experiments on a real-life Amazon review dataset demonstrate the effectiveness of the proposed models which significantly outperform the state-of-the-art competitors. In the past few years, sentiment analysis and opinion mining becomes a popular and important task. These studies all assume that their opinion resources are real and trustful. However, they may encounter the faked opinion or opinion spam problem. In this paper, we study this issue in the context of our product review mining system. On product review site, people may write faked reviews, called review spam, to promote their products, or defame their competitors' products. It is important to identify and filter out the review spam. Previous work only focuses on some heuristic rules, such as helpfulness voting, or rating deviation, which limits the performance of this task. In this paper, we exploit machine learning methods to identify review spam. Toward the end, we manually build a spam collection from our crawled reviews. We first analyze the effect of various features in spam identification. We also observe that the review spammer consistently writes spam. This provides us another view to identify review spam: we can identify if the author of the review is spammer. Based on this observation, we provide a twoview semi-supervised method, co-training, to exploit the large amount of unlabeled data. The experiment results show that our proposed method is effective. Our designed machine learning methods achieve significant improvements in comparison to the heuristic baselines. Opinionated social media such as product reviews are now widely used by individuals and organizations for their decision making. However, due to the reason of profit or fame, people try to game the system by opinion spamming (e.g., writing fake reviews) to promote or demote some target products. For reviews to reflect genuine user experiences and opinions, such spam reviews should be detected. Prior works on opinion spam focused on detecting fake reviews and individual fake reviewers. However, a fake reviewer group (a group of reviewers who work collaboratively to write fake reviews) is even more damaging as they can take total control of the sentiment on the target product due to its size. This paper studies spam detection in the collaborative setting, i.e., to discover fake reviewer groups. The proposed method first uses a frequent itemset mining method to find a set of candidate groups. It then uses several behavioral models derived from the collusion phenomenon among fake reviewers and relation models based on the relationships among groups, individual reviewers, and products they reviewed to detect fake reviewer groups. Additionally, we also built a labeled dataset of fake reviewer groups. Although labeling individual fake reviews and reviewers is very hard, to our surprise labeling fake reviewer groups is much easier. We also note that the proposed technique departs from the traditional supervised learning approach for spam detection because of the inherent nature of our problem which makes the classic supervised learning approach less effective. Experimental results show that the proposed method outperforms multiple strong baselines including the state-of-the-art supervised classification, regression, and learning to rank algorithms.