Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful information contained in users' historical ad impressions and clicks. In contrast, models like Recurrent Neural Networks (RNNs) are stateful but complex. They model temporal dependency between users' sequential behaviors and can achieve improved prediction performance than DNNs. However, both the offline training and online prediction process of RNNs are much more complex and time-consuming. In this paper, we propose Memory Augmented DNN (MA-DNN) for practical CTR prediction services. In particular, we create two external memory vectors for each user, memorizing high-level abstractions of what a user possibly likes and dislikes. The proposed MA-DNN achieves a good compromise between DNN and RNN. It is as simple as DNN, but has certain ability to exploit useful information contained in users' historical behaviors as RNN. Both offline and online experiments demonstrate the effectiveness of MA-DNN for practical CTR prediction services. Actually, the memory component can be augmented to other models as well (e.g., the Wide&Deep model).
CTR prediction has attracted lots of attention from both academia and industry @cite_11 @cite_13 @cite_16 . Generalized linear models, such as Logistic Regression (LR) @cite_2 and Follow-The-Regularized-Leader (FTRL) @cite_6 , have shown decent performance in practice. However, a linear model lacks the ability to learn sophisticated feature interactions. Factorization Machines (FMs) @cite_8 are proposed to model pairwise feature interactions and they show improved performance. In recent years, Deep Neural Networks (DNNs) are exploited for CTR prediction and item recommendation in order to automatically learn feature representations and high-order feature interactions @cite_1 @cite_18 @cite_0 @cite_16 . @cite_9 propose the Product-based Neural Network where a product layer is introduced between the embedding layer and the fully connected layer. @cite_13 propose Wide &Deep, which combines LR and DNN to improve both the memorization and generalization abilities of the model. @cite_10 propose DeepFM, which models low-order feature interactions like FM and models high-order feature interactions like DNN. To capture dependency on users' sequential behaviors, @cite_5 propose Recurrent Neural Network (RNN) based models for CTR prediction. Nevertheless, the application of RNNs to practical CTR prediction services is rather complex.
@cite_18 @cite_8 @cite_10 @cite_9 @cite_1 @cite_6 @cite_0 @cite_2 @cite_5 @cite_16 @cite_13 @cite_11
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Many predictive tasks of web applications need to model categorical variables, such as user IDs and demographics like genders and occupations. To apply standard machine learning techniques, these categorical predictors are always converted to a set of binary features via one-hot encoding, making the resultant feature vector highly sparse. To learn from such sparse data effectively, it is crucial to account for the interactions between features. Factorization Machines (FMs) are a popular solution for efficiently using the second-order feature interactions. However, FM models feature interactions in a linear way, which can be insufficient for capturing the non-linear and complex inherent structure of real-world data. While deep neural networks have recently been applied to learn non-linear feature interactions in industry, such as the Wide&Deep by Google and DeepCross by Microsoft, the deep structure meanwhile makes them difficult to train. In this paper, we propose a novel model Neural Factorization Machine (NFM) for prediction under sparse settings. NFM seamlessly combines the linearity of FM in modelling second-order feature interactions and the non-linearity of neural network in modelling higher-order feature interactions. Conceptually, NFM is more expressive than FM since FM can be seen as a special case of NFM without hidden layers. Empirical results on two regression tasks show that with one hidden layer only, NFM significantly outperforms FM with a 7.3 relative improvement. Compared to the recent deep learning methods Wide&Deep and DeepCross, our NFM uses a shallower structure but offers better performance, being much easier to train and tune in practice. Abstract Deep Neural Network (DNN) has recently achieved outstanding performance in a variety of computer vision tasks, including facial attribute classification. The great success of classifying facial attributes with DNN often relies on a massive amount of labelled data. However, in real-world applications, labelled data are only provided for some commonly used attributes (such as age, gender); whereas, unlabelled data are available for other attributes (such as attraction, hairline). To address the above problem, we propose a novel deep transfer neural network method based on multi-label learning for facial attribute classification, termed FMTNet, which consists of three sub-networks: the Face detection Network (FNet), the Multi-label learning Network (MNet) and the Transfer learning Network (TNet). Firstly, based on the Faster Region-based Convolutional Neural Network (Faster R-CNN), FNet is fine-tuned for face detection. Then, MNet is fine-tuned by FNet to predict multiple attributes with labelled data, where an effective loss weight scheme is developed to explicitly exploit the correlation between facial attributes based on attribute grouping. Finally, based on MNet, TNet is trained by taking advantage of unsupervised domain adaptation for unlabelled facial attribute classification. The three sub-networks are tightly coupled to perform effective facial attribute classification. A distinguishing characteristic of the proposed FMTNet method is that the three sub-networks (FNet, MNet and TNet) are constructed in a similar network structure. Extensive experimental results on challenging face datasets demonstrate the effectiveness of our proposed method compared with several state-of-the-art methods. Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we usually found in the image and audio domains, the input features in web space are always of multi-field and are mostly discrete and categorical while their dependencies are little known. Major user response prediction models have to either limit themselves to linear models or require manually building up high-order combination features. The former loses the ability of exploring feature interactions, while the latter results in a heavy computation in the large feature space. To tackle the issue, we propose two novel models using deep neural networks (DNNs) to automatically learn effective patterns from categorical feature interactions and make predictions of users’ ad clicks. To get our DNNs efficiently work, we propose to leverage three feature transformation methods, i.e., factorisation machines (FMs), restricted Boltzmann machines (RBMs) and denoising auto-encoders (DAEs). This paper presents the structure of our models and their efficient training algorithms. The large-scale experiments with real-world data demonstrate that our methods work better than major state-of-the-art models. Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we usually found in the image and audio domains, the input features in web space are always of multi-field and are mostly discrete and categorical while their dependencies are little known. Major user response prediction models have to either limit themselves to linear models or require manually building up high-order combination features. The former loses the ability of exploring feature interactions, while the latter results in a heavy computation in the large feature space. To tackle the issue, we propose two novel models using deep neural networks (DNNs) to automatically learn effective patterns from categorical feature interactions and make predictions of users' ad clicks. To get our DNNs efficiently work, we propose to leverage three feature transformation methods, i.e., factorisation machines (FMs), restricted Boltzmann machines (RBMs) and denoising auto-encoders (DAEs). This paper presents the structure of our models and their efficient training algorithms. The large-scale experiments with real-world data demonstrate that our methods work better than major state-of-the-art models.