With the emerging sensing technologies, such as mobile crowdsensing and Internet of Things, people-centric data can be efficiently collected and used for analytics and optimization purposes. These data are typically required to develop and render people-centric services. In this paper, we address the privacy implication, optimal pricing, and bundling of people-centric services. We first define the inverse correlation between the service quality and privacy level from data analytics perspectives. We then present the profit maximization models of selling standalone, complementary, and substitute services. Specifically, the closed-form solutions of the optimal privacy level and subscription fee are derived to maximize the gross profit of service providers. For interrelated people-centric services, we show that cooperation by service bundling of complementary services is profitable compared with the separate sales but detrimental for substitutes. We also show that the market value of a service bundle is correlated with the degree of contingency between the interrelated services. Finally, we incorporate the profit sharing models from game theory for dividing the bundling profit among the cooperative service providers.
Pricing and incentive mechanisms are required to encourage participation in data collection. A reward-based incentive mechanism for mobile crowdsensing was presented in @cite_22 . The reservation wages of the participants are utilized to reduce the total data cost by selecting the sufficient set of participants with the lowest rates. @cite_7 , the participants are paid according to their reliability. The reliability is defined as a probabilistic process and measured based on the historical records of the participants in completing crowdsensing tasks. The authors in @cite_6 considered the heterogeneity of crowdsensing participants and proposed asymmetric payment model which encourages competition among the participants. @cite_20 , the authors introduced a profit maximization and pricing model to optimize the amount of data that should be bought from the sensing participants. None of the existing papers on people-centric sensing in the literature consider the problem of jointly optimizing the pricing and privacy level in people-centric services where data analytics is heavily applied. Moreover, existing works do not consider bundling interrelated people-centric services as complements or substitutes. Therefore, there is a practical demand for privacy-aware pricing, bundling, and profit allocation models which are the major contributions of this paper.
@cite_20 @cite_22 @cite_7 @cite_6
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In crowdsensing, appropriate rewards are always expected to compensate the participants for their consumptions of physical resources and involvements of manual efforts. While continuous low quality sensing data could do harm to the availability and preciseness of crowdsensing based services, few existing incentive mechanisms have ever addressed the issue of sensing data's quality. The design of quality based incentive mechanism is motivated by its potential to avoid inefficient sensing and unnecessary rewards. In this paper, we incorporate the consideration of data quality into the design of incentive mechanism for crowdsensing, and propose to pay the participants as how well they do, to motivate the rational participants to perform data sensing efficiently. This mechanism estimates the quality of sensing data, and offers each participant a reward based on her effective contribution. We also implement the mechanism and evaluate the improvements in terms of quality of service and profit of service provider. The evaluation results show that our mechanism achieves superior performance when compared to the uniform pricing scheme. Participatory sensing has emerged as a novel paradigm for data collection and collective knowledge formation about a state or condition of interest, sometimes linked to a geographic area. In this paper, we address the problem of incentive mechanism design for data contributors for participatory sensing applications. The service provider receives service queries in an area from service requesters and initiates an auction for user participation. Upon request, each user reports its perceived cost per unit of amount of participation, which essentially maps to a requested amount of compensation for participation. The participation cost quantifies the dissatisfaction caused to user due to participation. This cost is considered to be private information for each device, as it strongly depends on various factors inherent to it, such as the energy cost for sensing, data processing and transmission to the closest point of wireless access, the residual battery level, the number of concurrent jobs at the device processor, the required bandwidth to transmit data and the related charges of the mobile network operator, or even the user discomfort due to manual effort to submit data. Hence, participants have strong motive to mis-report their cost, i.e. declare a higher cost that the actual one, so as to obtain higher payment. We seek a mechanism for user participation level determination and payment allocation which is most viable for the provider, that is, it minimizes the total cost of compensating participants, while delivering a certain quality of experience to service requesters. We cast the problem in the context of optimal reverse auction design, and we show how the different quality of submitted information by participants can be tracked by the service provider and used in the participation level and payment selection procedures. We derive a mechanism that optimally solves the problem above, and at the same time it is individually rational (i.e., it motivates users to participate) and incentive-compatible (i.e. it motivates truthful cost reporting by participants). Finally, a representative participatory sensing case study involving parameter estimation is presented, which exemplifies the incentive mechanism above. User participation is one of the most important elements in participatory sensing application for providing adequate level of service quality. However, incentive mechanism and its economic model for user participation have been less addressed so far in this research domain. This paper studies the economic model of user participation incentive in participatory sensing applications. To stimulate user participation, we design and evaluate a novel reverse auction based dynamic pricing incentive mechanism where users can sell their sensing data to a service provider with users' claimed bid prices. The proposed incentive mechanism focuses on minimizing and stabilizing the incentive cost while maintaining adequate level of participants by preventing users from dropping out of participatory sensing applications. Compared with random selection based fixed pricing incentive mechanism, the proposed mechanism not only reduces the incentive cost for retaining the same number of participants but also improves the fairness of incentive distribution and social welfare. It also helps us to achieve the geographically balanced sensing measurements and, more importantly, can remove the burden of accurate price decision for user data that is the most difficult step in designing incentive mechanism. This paper studies economic models of user participation incentive in participatory sensing applications. User participation is the most important element in participatory sensing applications for providing adequate level of service quality. However, incentive mechanism and its economic model for user participation have never been addressed so far in this research domain. In order to stimulate user participation, we design and evaluate a novel Reverse Auction based Dynamic Price (RADP) incentive mechanism, where users can sell their sensing data to a service provider with users' claimed bid prices. The proposed incentive mechanism focuses on minimizing and stabilizing incentive cost while maintaining adequate number of participants by preventing users from dropping out of participatory sensing applications. Compared with a Random Selection with Fixed Price (RSFP) incentive mechanism, the proposed mechanism not only reduces the incentive cost for retaining same number of participants by more than 60 but also improves the fairness of incentive distribution and social welfare. More importantly, RADP can remove burden of accurate pricing for user sensing data, the most difficult step in RSFP.