The current work characterizes the users of a VoD streaming space through user-personas based on a tenure timeline and temporal behavioral features in the absence of explicit user profiles. A combination of tenure timeline and temporal characteristics caters to business needs of understanding the evolution and phases of user behavior as their accounts age. The personas constructed in this work successfully represent both dominant and niche characterizations while providing insightful maturation of user behavior in the system. The two major highlights of our personas are demonstration of stability along tenure timelines on a population level, while exhibiting interesting migrations between labels on an individual granularity and clear interpretability of user labels. Finally, we show a trade-off between an indispensable trio of guarantees, relevance-scalability-interpretability by using summary information from personas in a CTR (Click through rate) predictive model. The proposed method of uncovering latent personas, consequent insights from these and application of information from personas to predictive models are broadly applicable to other streaming based products.
One of the key features of our personas is that they exhibit stability on a population level even as migrations on an individual level are constantly taking place along the chosen time granularity. Clusters not shifting dramatically from one time-step to the next is also explored in @cite_16 and the stability of clusters finds similarity in equilibrium of average network properties in @cite_21 . The personas possess a natural divisive structure as opposed to imposed hierarchy via clusterings discussed in @cite_19 , @cite_11 amongst many others.
@cite_19 @cite_16 @cite_21 @cite_11
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The evolution of social media popularity exhibits rich temporality, i.e., popularities change over time at various levels of temporal granularity. This is influenced by temporal variations of public attentions or user activities. For example, popularity patterns of street snap on Flickr are observed to depict distinctive fashion styles at specific time scales, such as season-based periodic fluctuations for Trench Coat or one-off peak in days for Evening Dress. However, this fact is often overlooked by existing research of popularity modeling. We present the first study to incorporate multiple time-scale dynamics into predicting online popularity. We propose a novel computational framework in the paper, named Multi-scale Temporalization, for estimating popularity based on multi-scale decomposition and structural reconstruction in a tensor space of user, post, and time by joint low-rank constraints. By considering the noise caused by context inconsistency, we design a data rearrangement step based on context aggregation as preprocessing to enhance contextual relevance of neighboring data in the tensor space. As a result, our approach can leverage multiple levels of temporal characteristics and reduce the noise of data decomposition to improve modeling effectiveness. We evaluate our approach on two large-scale Flickr image datasets with over 1.8 million photos in total, for the task of popularity prediction. The results show that our approach significantly outperforms state-of-the-art popularity prediction techniques, with a relative improvement of 10.9 -47.5 in terms of prediction accuracy. The wide availability of large scale databases requires more efficient and scalable tools for data understanding and knowledge discovery. In this paper, we present a method to find important people who have appeared repeatedly in a certain time period from large news video databases. Specifically, we investigate two issues: how to group similar faces to find dominant groups and how to label these groups by the corresponding names for identification. These are challenging problems because firstly people can appear with large appearance variations such as hair styles, illumination conditions and poses that make comparing between similar faces more difficult: secondly, the number of people and their occurrence frequencies that are unknown make finding dominant and useful groups more complicated: and finally, the fact that in news video faces and names usually do not appear together can make troubles in aligning faces and names. To handle above problems, we propose using the relevant set correlation based clustering model which can efficiently handle dataset of millions of objects represented in thousands or even millions of dimensions to find groups of similar faces from the large and noisy face dataset. Then in order to identify faces in clusters, names extracted from the transcripts are filtered and used to find the best correspondences by using methods developed in the statistical machine translation literature. Experiments on large video datasets containing hundreds of hours showed that our system can efficiently find out important people by not only their appearance but also their identification. This paper intends to provide some insights of a scientific problem: how likely one's interests can be inferred from his her social connections -- friends, friends' friends, 3-degree friends, etc? Is "Birds of a Feather Flocks Together" a norm? We do not consider the friending activity on online social networking sites. Instead, we conduct this study by implementing a privacy-preserving large distribute social sensor system in a large global IT company to capture the multifaceted activities of 30,000+ people, including communications (e.g., emails, instant messaging, etc) and Web 2.0 activities (e.g., social bookmarking, file sharing, blogging, etc). These activities occupy the majority of employees' time in work, and thus, provide a high quality approximation to the real social connections of employees in the workplace context. In addition to such "informal networks", we investigated the "formal networks", such as their hierarchical structure, as well as the demographic profile data such as geography, job role, self-specified interests, etc. Because user ID matching across multiple sources on the Internet is very difficult, and most user activity logs have to be anonymized before they are processed, no prior studies could collect comparable multifaceted activity data of individuals. That makes this study unique. In this paper, we present a technique to predict the inference quality by utilizing (1) network analysis and network autocorrelation modeling of informal and formal networks, and (2) regression models to predict user interest inference quality from network characteristics. We verify our findings with experiments on both implicit user interests indicated by the content of communications or Web 2.0 activities, and explicit user interests specified in user profiles. We demonstrate that the inference quality prediction increases the inference quality of implicit interests by 42.8 , and inference quality of explicit interests by up to 101 . Tracking multiple persons in a monocular video of a crowded scene is a challenging task. Humans can master it even if they loose track of a person locally by re-identifying the same person based on their appearance. Care must be taken across long distances, as similar-looking persons need not be identical. In this work, we propose a novel graph-based formulation that links and clusters person hypotheses over time by solving an instance of a minimum cost lifted multicut problem. Our model generalizes previous works by introducing a mechanism for adding long-range attractive connections between nodes in the graph without modifying the original set of feasible solutions. This allows us to reward tracks that assign detections of similar appearance to the same person in a way that does not introduce implausible solutions. To effectively match hypotheses over longer temporal gaps we develop new deep architectures for re-identification of people. They combine holistic representations extracted with deep networks and body pose layout obtained with a state-of-the-art pose estimation model. We demonstrate the effectiveness of our formulation by reporting a new state-of-the-art for the MOT16 benchmark. The code and pre-trained models are publicly available.