Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for advertisers to submit a bid for each selected RTB ad request in milliseconds. Restricted by the budget, the goal is to buy a set of ad impressions to reach as many targeted users as possible. A desired action (conversion), advertiser specific, includes purchasing a product, filling out a form, signing up for emails, etc. In addition, advertisers typically prefer to spend their budget smoothly over the time in order to reach a wider range of audience accessible throughout a day and have a sustainable impact. However, since the conversions occur rarely and the occurrence feedback is normally delayed, it is very challenging to achieve both budget and performance goals at the same time. In this paper, we present an online approach to the smooth budget delivery while optimizing for the conversion performance. Our algorithm tries to select high quality impressions and adjust the bid price based on the prior performance distribution in an adaptive manner by distributing the budget optimally across time. Our experimental results from real advertising campaigns demonstrate the effectiveness of our proposed approach.
Babaioff @cite_21 formulated the problem of dynamic bidding price using multi-armed bandit framework, and then applied the strategy of upper confidence bound to explore the optimal price of online transactions. This approach does not require any information about the prior distribution. However, multi-armed bandit framework typically needs to collect feedback quickly from the environment in order to update the utility function. Unfortunately, the collection of bidding and performance information has longer delay for display advertising in RTB environment.
@cite_21
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Multi-armed bandit problems are considered as a paradigm of the trade-off between exploring the environment to find profitable actions and exploiting what is already known. In the stationary case, the distributions of the rewards do not change in time, Upper-Confidence Bound (UCB) policies have been shown to be rate optimal. A challenging variant of the MABP is the non-stationary bandit problem where the gambler must decide which arm to play while facing the possibility of a changing environment. In this paper, we consider the situation where the distributions of rewards remain constant over epochs and change at unknown time instants. We analyze two algorithms: the discounted UCB and the sliding-window UCB. We establish for these two algorithms an upper-bound for the expected regret by upper-bounding the expectation of the number of times a suboptimal arm is played. For that purpose, we derive a Hoeffding type inequality for self normalized deviations with a random number of summands. We establish a lower-bound for the regret in presence of abrupt changes in the arms reward distributions. We show that the discounted UCB and the sliding-window UCB both match the lower-bound up to a logarithmic factor. We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must learn the mean demand from sales data. We propose an efficient and effective dynamic pricing algorithm, which builds upon the Thompson sampling algorithm used for multi-armed bandit problems by incorporating inventory constraints into the model and algorithm. Our algorithm proves to have both strong theoretical performance guarantees as well as promising numerical performance results when compared to other algorithms developed for the same setting. More broadly, our paper contributes to the literature on the multi-armed bandit problem with resource constraints, since our algorithm applies directly to this setting when the inventory constraint is interpreted as general resource constraints. In this paper, we consider a class of restless multiarmed bandit processes (RMABs) that arises in dynamic multichannel access, user server scheduling, and optimal activation in multiagent systems. For this class of RMABs, we establish the indexability and obtain Whittle index in closed form for both discounted and average reward criteria. These results lead to a direct implementation of Whittle index policy with remarkably low complexity. When arms are stochastically identical, we show that Whittle index policy is optimal under certain conditions. Furthermore, it has a semiuniversal structure that obviates the need to know the Markov transition probabilities. The optimality and the semiuniversal structure result from the equivalence between Whittle index policy and the myopic policy established in this work. For nonidentical arms, we develop efficient algorithms for computing a performance upper bound given by Lagrangian relaxation. The tightness of the upper bound and the near-optimal performance of Whittle index policy are illustrated with simulation examples. In the multi-armed bandit problem, an online algorithm must choose from a set of strategies in a sequence of n trials so as to minimize the total cost of the chosen strategies. While nearly tight upper and lower bounds are known in the case when the strategy set is finite, much less is known when there is an infinite strategy set. Here we consider the case when the set of strategies is a subset of ℝd, and the cost functions are continuous. In the d = 1 case, we improve on the best-known upper and lower bounds, closing the gap to a sublogarithmic factor. We also consider the case where d > 1 and the cost functions are convex, adapting a recent online convex optimization algorithm of Zinkevich to the sparser feedback model of the multi-armed bandit problem.