Colour is a key component in the successful dissemination of information. Since many real-world concepts are associated with colour, for example danger with red, linguistic information is often complemented with the use of appropriate colours in information visualization and product marketing. Yet, there is no comprehensive resource that captures concept-colour associations. We present a method to create a large word-colour association lexicon by crowdsourcing. A word-choice question was used to obtain sense-level annotations and to ensure data quality. We focus especially on abstract concepts and emotions to show that even they tend to have strong colour associations. Thus, using the right colours can not only improve semantic coherence, but also inspire the desired emotional response.
The relation between language and cognition has received considerable attention over the years, mainly on answering whether language impacts thought, and if so, to what extent. Experiments with colour categories have been used both to show that language has an effect on thought @cite_8 @cite_3 and that it does not @cite_0 . However, that line of work does not explicitly deal with word--colour associations. In fact, we did not find any other academic work that gathered large word--colour associations. There is, however, a commercial endeavor---Cymbolism http: www.cymbolism.com about .
@cite_0 @cite_3 @cite_8
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Recent research has shown that a two second glimpse of color can have an important influence on affect, cognition, and behavior. The present research examined whether perceiving color is necessary to produce an effect on psychological functioning or whether the mere act of processing a color word might be sufficient. Specifically, four experiments tested the hypothesis that processing the word red undermines intellectual performance, much like actually perceiving the color red. Supportive data were obtained with three different types of subtle manipulation, with three different types of control words, and on two different types of IQ test performance. Worry, but not mood or general arousal, was shown to mediate the semantic red effect, which appears to take place outside of individuals’ awareness. The theoretical and practical implications of the results are discussed. Since many real-world concepts are associated with colour, for example danger with red, linguistic information is often complimented with the use of appropriate colours in information visualization and product marketing. Yet, there is no comprehensive resource that captures concept-colour associations. We present a method to create a large word-colour association lexicon by crowdsourcing. We focus especially on abstract concepts and emotions to show that even though they cannot be physically visualized, they too tend to have strong colour associations. Finally, we show how word-colour associations manifest themselves in language, and quantify usefulness of co-occurrence and polarity cues in automatically detecting colour associations. Abstract In this study, we investigated the spatio-temporal patterns of category-specific cortical activation elicited by the visual presentation of words whose meaning relates to a color or to a visual form or shape. We recorded the event-related potentials (ERPs) of ten healthy, right-handed volunteers while they passively read words presented tachistoscopically. As early as 150 ms after stimulus onset, the ERPs revealed significant neurophysiological differences between words and strings of hash marks. Around 200 ms after stimulus onset, we found significant differences in the ERPs elicited by color- and form-related words. We used minimum norm current estimates to investigate the spatial location of these differences. This revealed that, at the 150 ms peak, the activation advantage of words over sequences of hash marks was located in a left posterior area, proximal to what has previously been called the visual word form area. At the 200 ms peak, the advantage of words related to colors over words related to forms seemed to reside in temporal cortical areas, whereas the form-related words elicited greater activation in frontal areas than color-related words. These results provide evidence for early access to detailed category-specific representations of word meaning, with subtle differences in meaning being reflected in the activation of different cortical areas, as early as 200 ms after stimulus presentation. In line with previous studies, these differences can be related to the areas involved in the conceptual processing of sensory (visual) and action-related information. Abstract Theories of lexical representation in production provide sophisticated accounts of the way in which information is activated during lexical access (e.g., Levelt, Roelofs, & Meyer, 1999 ), but there has been little attempt to account for the way in which the structure of the lexical entry affects the formulation processes that underlie the production of complex expressions. This paper first outlines such an account, and then reports three experiments that investigated the priming of noun-phrase structure in dialogue. Experiment 1 showed that speakers used a complex noun phrase containing a relative clause (e.g., “the square that’s red”) more often after hearing a syntactically similar noun phrase than after hearing a simple noun phrase, and that this effect was enhanced when the head noun (“square”) was repeated. Experiment 2 showed an enhanced priming effect when prime and target contained semantically related nouns (e.g., “goat” and “sheep”). Experiment 3 showed no enhanced effect when prime and target bore a close phonological relationship (e.g., “ship” and “sheep”). These results provide support for our account, and suggest that syntactic encoding may be unaffected by phonological feedback.