Online social media is a social vehicle in which people share various moments of their lives with their friends, such as playing sports, cooking dinner or just taking a selfie for fun, via visual means, that is, photographs. Our study takes a closer look at the popular visual concepts illustrating various cultural lifestyles from aggregated, de-identified photographs. We perform analysis both at macroscopic and microscopic levels, to gain novel insights about global and local visual trends as well as the dynamics of interpersonal cultural exchange and diffusion among Facebook friends. We processed images by automatically classifying the visual content by a convolutional neural network (CNN). Through various statistical tests, we find that socially tied individuals more likely post images showing similar cultural lifestyles. To further identify the main cause of the observed social correlation, we use the Shuffle test and the Preference-based Matched Estimation (PME) test to distinguish the effects of influence and homophily. The results indicate that the visual content of each user's photographs are temporally, although not necessarily causally, correlated with the photographs of their friends, which may suggest the effect of influence. Our paper demonstrates that Facebook photographs exhibit diverse cultural lifestyles and preferences and that the social interaction mediated through the visual channel in social media can be an effective mechanism for cultural diffusion.
A few studies have also examined how image features can predict image popularity @cite_6 @cite_1 or viewer engagement @cite_35 . These studies focus on image instance-level analysis ( , what makes image popular?'') whereas our paper investigates whether certain visual concepts propagate between images of different users.
@cite_35 @cite_1 @cite_6
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Little is known on how visual content affects the popularity on social networks, despite images being now ubiquitous on the Web, and currently accounting for a considerable fraction of all content shared. Existing art on image sharing focuses mainly on non-visual attributes. In this work we take a complementary approach, and investigate resharing from a mainly visual perspective. Two sets of visual features are proposed, encoding both aesthetical properties (brightness, contrast, sharpness, etc.), and semantical content (concepts represented by the images). We collected data from a large image-sharing service (Pinterest) and evaluated the predictive power of different features on popularity (number of reshares). We found that visual properties have low predictive power compared that of social cues. However, after factoring-out social influence, visual features show considerable predictive power, especially for images with higher exposure, with over 3:1 accuracy odds when classifying highly exposed images between very popular and unpopular. Hundreds of thousands of photographs are uploaded to the internet every minute through various social networking and photo sharing platforms. While some images get millions of views, others are completely ignored. Even from the same users, different photographs receive different number of views. This begs the question: What makes a photograph popular? Can we predict the number of views a photograph will receive even before it is uploaded? These are some of the questions we address in this work. We investigate two key components of an image that affect its popularity, namely the image content and social context. Using a dataset of about 2.3 million images from Flickr, we demonstrate that we can reliably predict the normalized view count of images with a rank correlation of 0.81 using both image content and social cues. In this paper, we show the importance of image cues such as color, gradients, deep learning features and the set of objects present, as well as the importance of various social cues such as number of friends or number of photos uploaded that lead to high or low popularity of images. Time information plays a crucial role on social media popularity. Existing research on popularity prediction, effective though, ignores temporal information which is highly related to user-item associations and thus often results in limited success. An essential way is to consider all these factors (user, item, and time), which capture the dynamic nature of photo popularity. In this paper, we present a novel approach to factorize the popularity into user-item context and time-sensitive context for exploring the mechanism of dynamic popularity. The user-item context provides a holistic view of popularity, while the time-sensitive context captures the temporal dynamics nature of popularity. Accordingly, we develop two kinds of time-sensitive features, including user activeness variability and photo prevalence variability. To predict photo popularity, we propose a novel framework named Multi-scale Temporal Decomposition (MTD), which decomposes the popularity matrix in latent spaces based on contextual associations. Specifically, the proposed MTD models time-sensitive context on different time scales, which is beneficial to automatically learn temporal patterns. Based on the experiments conducted on a real-world dataset with 1.29M photos from Flickr, our proposed MTD can achieve the prediction accuracy of 79.8 and outperform the best three state-of-the-art methods with a relative improvement of 9.6 on average. The evolution of social media popularity exhibits rich temporality, i.e., popularities change over time at various levels of temporal granularity. This is influenced by temporal variations of public attentions or user activities. For example, popularity patterns of street snap on Flickr are observed to depict distinctive fashion styles at specific time scales, such as season-based periodic fluctuations for Trench Coat or one-off peak in days for Evening Dress. However, this fact is often overlooked by existing research of popularity modeling. We present the first study to incorporate multiple time-scale dynamics into predicting online popularity. We propose a novel computational framework in the paper, named Multi-scale Temporalization, for estimating popularity based on multi-scale decomposition and structural reconstruction in a tensor space of user, post, and time by joint low-rank constraints. By considering the noise caused by context inconsistency, we design a data rearrangement step based on context aggregation as preprocessing to enhance contextual relevance of neighboring data in the tensor space. As a result, our approach can leverage multiple levels of temporal characteristics and reduce the noise of data decomposition to improve modeling effectiveness. We evaluate our approach on two large-scale Flickr image datasets with over 1.8 million photos in total, for the task of popularity prediction. The results show that our approach significantly outperforms state-of-the-art popularity prediction techniques, with a relative improvement of 10.9 -47.5 in terms of prediction accuracy.