Click-through rate (CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network (DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7 improvement on CTR.
For capturing interest evolving process that is related to target item, we need more flexible sequential learning structure. In the area of question answering (QA), DMN+ @cite_20 uses attention based GRU (AGRU) to push the attention mechanism to be sensitive to both the position and ordering of the inputs facts. In AGRU, the vector of the update gate is replaced by the scalar of attention score simply. This replacement neglects the difference between all dimensions of update gates, which contains rich information transmitted from previous sequence. Inspired by the novel sequential structure used in QA, we propose GRU with attentional gate (AUGRU) to activate relative interests during interest evolving. Different from AGRU, attention score in AUGRU acts on the information computed from update gate. The combination of update gate and attention score pushes the process of evolving more specifically and sensitively.
@cite_20
2795183504 2792839479 2347817542 2808203533
In this paper, we propose an attention-based end-to-end neural approach for small-footprint keyword spotting (KWS), which aims to simplify the pipelines of building a production-quality KWS system. Our model consists of an encoder and an attention mechanism. The encoder transforms the input signal into a high level representation using RNNs. Then the attention mechanism weights the encoder features and generates a fixed-length vector. Finally, by linear transformation and softmax function, the vector becomes a score used for keyword detection. We also evaluate the performance of different encoder architectures, including LSTM, GRU and CRNN. Experiments on real-world wake-up data show that our approach outperforms the recent Deep KWS approach by a large margin and the best performance is achieved by CRNN. To be more specific, with 84K parameters, our attention-based model achieves 1.02 false rejection rate (FRR) at 1.0 false alarm (FA) per hour. We propose a new network architecture, Gated Attention Networks (GaAN), for learning on graphs. Unlike the traditional multi-head attention mechanism, which equally consumes all attention heads, GaAN uses a convolutional sub-network to control each attention head's importance. We demonstrate the effectiveness of GaAN on the inductive node classification problem. Moreover, with GaAN as a building block, we construct the Graph Gated Recurrent Unit (GGRU) to address the traffic speed forecasting problem. Extensive experiments on three real-world datasets show that our GaAN framework achieves state-of-the-art results on both tasks. In this paper, we investigate the use of recurrent neural networks (RNNs) in the context of search-based online advertising. We use RNNs to map both queries and ads to real valued vectors, with which the relevance of a given (query, ad) pair can be easily computed. On top of the RNN, we propose a novel attention network, which learns to assign attention scores to different word locations according to their intent importance (hence the name DeepIntent). The vector output of a sequence is thus computed by a weighted sum of the hidden states of the RNN at each word according their attention scores. We perform end-to-end training of both the RNN and attention network under the guidance of user click logs, which are sampled from a commercial search engine. We show that in most cases the attention network improves the quality of learned vector representations, evaluated by AUC on a manually labeled dataset. Moreover, we highlight the effectiveness of the learned attention scores from two aspects: query rewriting and a modified BM25 metric. We show that using the learned attention scores, one is able to produce sub-queries that are of better qualities than those of the state-of-the-art methods. Also, by modifying the term frequency with the attention scores in a standard BM25 formula, one is able to improve its performance evaluated by AUC. As characterizing videos simultaneously from spatial and temporal cues has been shown crucial for the video analysis, the combination of convolutional neural networks and recurrent neural networks, i.e., recurrent convolution networks (RCNs), should be a native framework for learning the spatio-temporal video features. In this paper, we develop a novel sequential vector of locally aggregated descriptor (VLAD) layer, named SeqVLAD, to combine a trainable VLAD encoding process and the RCNs architecture into a whole framework. In particular, sequential convolutional feature maps extracted from successive video frames are fed into the RCNs to learn soft spatio-temporal assignment parameters, so as to aggregate not only detailed spatial information in separate video frames but also fine motion information in successive video frames. Moreover, we improve the gated recurrent unit (GRU) of RCNs by sharing the input-to-hidden parameters and propose an improved GRU-RCN architecture named shared GRU-RCN (SGRU-RCN). Thus, our SGRU-RCN has a fewer parameters and a less possibility of overfitting. In experiments, we evaluate SeqVLAD with the tasks of video captioning and video action recognition. Experimental results on Microsoft Research Video Description Corpus, Montreal Video Annotation Dataset, UCF101, and HMDB51 demonstrate the effectiveness and good performance of our method.