Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive social media users, directing traffic to web pages that won't be visited otherwise. In this paper, we propose a novel, semi-supervised classification based approach, that employs attentions sampled from a Gumbel-Softmax distribution to distill contexts that are fairly important in clickbait detection. An additional loss over the attention weights is used to encode prior knowledge. Furthermore, we propose a confidence network that enables learning over weak labels and improves robustness to noisy labels. We show that with merely 30 of strongly labeled samples we can achieve over 97 of the accuracy, of current state of the art methods in clickbait detection.
The problem of clickbait detection has been primarily studied in two forms. One of them involves a pair of post and target phrases, in which, the objective is to identify whether the post text (visible to the user), is in someway related to the target content (text images on the landing page). Using this formulation, @cite_20 suggested that the features involved in clickbait detection can be broadly classified into: content features (quotes, capitalization), similarity between the source and target representations, informality, forward reference, URLs etc. A gradient boosted tree was trained using these features. @cite_6 highlighted the use of features based on linguistic and structural differences between the clickbait & non-clickbait headlines. Using the n-grams and word patterns, they successfully trained a SVM classifier with a Radial Basis Function (RBF) kernel, that outperformed the baseline rule based method in @cite_5 .
@cite_5 @cite_6 @cite_20
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Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We first reformat the regression problem as a multi-classification problem, based on the annotation scheme. To perform multi-classification, we apply a token-level, self-attentive mechanism on the hidden states of bi-directional Gated Recurrent Units (biGRU), which enables the model to generate tweets' task-specific vector representations by attending to important tokens. The self-attentive neural network can be trained end-to-end, without involving any manual feature engineering. Our detector ranked first in the final evaluation of Clickbait Challenge 2017. Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user’s curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents are often of low quality. Clickbaits are especially widespread on social media such as Twitter, adversely impacting user experience by causing immense dissatisfaction. Hence, it has become increasingly important to put forward a widely applicable approach to identify and detect clickbaits. In this paper, we make use of a dataset from the clickbait challenge 2017 (clickbait-challenge.com) comprising of over 21,000 headlines titles, each of which is annotated by at least five judgments from crowdsourcing on how clickbait it is. We attempt to build an effective computational clickbait detection model on this dataset. We first considered a total of 331 features, filtered out many features to avoid overfitting and improve the running time of learning, and eventually selected the 60 most important features for our final model. Using these features, Random Forest Regression achieved the following results: MSE=0.035 MSE, Accuracy=0.82, and F1-sore=0.61 on the clickbait class.