The purpose of this paper is to determine whether a particular context factor among the variables that a researcher is interested in causally affects the route choice behavior of drivers. To our knowledge, there is limited literature that consider the effects of various factors on route choice based on causal inference.Yet, collecting data sets that are sensitive to the aforementioned factors are challenging and the existing approaches usually take into account only the general factors motivating drivers route choice behavior. To fill these gaps, we carried out a study using Immersive Virtual Environment (IVE) tools to elicit drivers' route choice behavioral data, covering drivers' network familiarity, educationlevel, financial concern, etc, apart from conventional measurement variables. Having context-aware, high-fidelity properties, IVE data affords the opportunity to incorporate the impacts of human related factors into the route choice causal analysis and advance a more customizable research tool for investigating causal factors on path selection in network routing. This causal analysis provides quantitative evidence to support drivers' diversion decision.
In reviewing the existing research it can be gleaned that transportation researchers have employed two different types of empirical data collection in studying route choice behavior. First, collecting route choice data using observed actual choices and second, collecting route choice data in hypothetical experiments. Researchers have for the majority of cases used utility maximizing theory to explain route choice behavior that is rooted in econometrics @cite_5 .
@cite_5
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A driver's choice of a route to a destination may depend on the route's length and travel time, but a multitude of other, possibly hard-to-formalize aspects, may also factor into the driver's decision. There is evidence that a driver's choice of route is context dependent, e.g., varies across time, and that route choice also varies from driver to driver. In contrast, conventional routing services support little in the way of context dependence, and they deliver the same routes to all drivers. We study how to identify context-aware driving preferences for individual drivers from historical trajectories, and thus how to provide foundations for personalized navigation, but also professional driver education and traffic planning. We provide techniques that are able to capture time-dependent and uncertain properties of dynamic travel costs, such as travel time and fuel consumption, from trajectories, and we provide techniques capable of capturing the driving behaviors of different drivers in terms of multiple dynamic travel costs. Further, we propose techniques that are able to identify a driver's contexts and then to identify driving preferences for each context using historical trajectories from the driver. Empirical studies with a large trajectory data set offer insight into the design properties of the proposed techniques and suggest that they are effective. This paper examines a variety of issues within the context of two main themes: the formation of travel demand models and economic evaluation measures which are mutually consistent within a theory of rational choice; and a consideration of the structure of models which are representations of the trip decision process over several dimensions: location, mode, and route. Random utility theory is invoked to explore both the role and properties of composite costs or index prices in the â€˜recursiveâ€™ approach to the structuring of travel choice models, and their significance in the economic evaluation problem. It is shown that the specification of these costs must be made very precisely, with respect to the demand model form chosen, in order to retain the underlying assumption that the traveller is an optimal decisionmaker. It is argued that the structure of â€˜simultaneousâ€™ models currently in use is inconsistent with the form of utility function assumed to generate those models. Furthermore, it is shown that the â€˜simultaneousâ€™ and â€˜recursiveâ€™ forms are special cases of a more general choice model structure which takes specific account of correlation or â€˜commonalityâ€™ of trip attributes. A number of applications are discussed in which consistent demand models and perceived user benefit measures are constructed. These include the formation of strategic transport planning models and of models for mixed-mode, multimode, and multiroute systems. The formalism allows definitive answers to be given to a number of problems of current interest in transportation planning, which have been incorrectly or incompletely treated. We address the problem of choosing the best paths among a set of candidate paths between the same origin–destination pair. This functionality is used extensively when constructing origin–destination matrices in logistics and flex transportation. Because the cost of a path, e.g., travel time, varies over time and is uncertain, there is generally no single best path. We partition time into intervals and represent the cost of a path during an interval as a random variable, resulting in an uncertain time series for each path. When facing uncertainties, users generally have different risk preferences, e.g., risk-loving or risk-averse, and thus prefer different paths. We develop techniques that, for each time interval, are able to find paths with non-dominated lowest costs while taking the users’ risk preferences into account. We represent risk by means of utility function categories and show how the use of first-order and two kinds of second-order stochastic dominance relationships among random variables makes it possible to find all paths with non-dominated lowest costs. We report on empirical studies with large uncertain time series collections derived from a 2-year GPS data set. The study offers insight into the performance of the proposed techniques, and it indicates that the best techniques combine to offer an efficient and robust solution. The ubiquitous deployment of mobile and sensor technologies has led to both the capacity to observe human behavior in physical (offline) settings as well as to record it. This provides researchers with a new lens to study and better understand the individual decision processes that were previously unobserved. In this paper, we study decision making behavior of 11,196 taxi drivers in a large Asian city using a rich data set consisting of 10.6 million fine-grained GPS trip records. These records include detailed taxi GPS trajectories, taxi occupancy data (i.e., whether a taxi was occupied with a passenger or was vacant) and taxi drivers’ daily incomes. This capacity to use data where occupancy of the taxi is known is a distinctive feature of our data set and sets this work apart from prior work which has attempted to study driver behavior. The specific decision we focus on pertains to actions drivers take to find new passengers after they have dropped off their current passengers. In particular, we study the role of information derivable from the GPS trace data (e.g., where passengers are dropped off, where passengers are picked up, longitudinal taxicab travel history with fine-grained time stamps) observable by or made available to drivers in enabling them to learn the distribution of demand for their services over space and time. We conduct our study using a heterogeneous Bayesian learning model. We find strong heterogeneity in individual learning behavior and driving decisions, which is significantly associated with individual economic outcomes. Drivers with higher incomes benefit significantly from their ability to learn from not only demand information directly observable in the local market, but also aggregate information on demand flows across markets. Interestingly, our policy simulations indicate information that is noisy at the individual level becomes valuable after being aggregated across various spatial and temporal dimensions. Moreover, the value of information does not increase monotonically with the scale and frequency of information sharing. Finally, our study has important welfare implications in that efficient information sharing leads to an income increase among all drivers, instead of a redistribution of income between different types of drivers. Our work allows us not only to explain driver decision making behavior using these detailed behavioral traces, but also to prescribe information sharing strategy for the firm in order to improve the overall market efficiency.