Classic resource recommenders like Collaborative Filtering (CF) treat users as being just another entity, neglecting non-linear user-resource dynamics shaping attention and interpretation. In this paper, we propose a novel hybrid recommendation strategy that refines CF by capturing these dynamics. The evaluation results reveal that our approach substantially improves CF and, depending on the dataset, successfully competes with a computationally much more expensive Matrix Factorization variant.
The work of @cite_22 distinguishes between recommender systems that provide non-personalized and personalized recommendations. Whereas, non-personalized recommender systems are not based on user models, personalized ones choose resources by considering the user profile (e.g. previous user interactions or user preferences). Considerable amount of techniques have been proposed to design the user model in terms of resource recommendations @cite_32 @cite_5 . Among them, some approaches aim to provide dynamically adapted personalized recommendations to users @cite_31 .
@cite_5 @cite_31 @cite_32 @cite_22
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Recommender systems have the effect of guiding users in a personal- ized way to interesting objects in a large space of possible options. Content-based recommendation systems try to recommend items similar to those a given user has liked in the past. Indeed, the basic process performed by a content-based recom- mender consists in matching up the attributes of a user profile in which preferences and interests are stored, with the attributes of a content object (item), in order to recommend to the user new interesting items. This chapter provides an overview of content-based recommender systems, with the aim of imposing a degree of order on the diversity of the different aspects involved in their design and implementation. The first part of the chapter presents the basic concepts and terminology of content- based recommender systems, a high level architecture, and their main advantages and drawbacks. The second part of the chapter provides a review of the state of the art of systems adopted in several application domains, by thoroughly describ- ing both classical and advanced techniques for representing items and user profiles. The most widely adopted techniques for learning user profiles are also presented. The last part of the chapter discusses trends and future research which might lead towards the next generation of systems, by describing the role of User Generated Content as a way for taking into account evolving vocabularies, and the challenge of feeding users with serendipitous recommendations, that is to say surprisingly interesting items that they might not have otherwise discovered. Recommending new items to existing users has remained a challenging problem due to absence of user's past preferences for these items. The user personalized non-collaborative methods based on item features can be used to address this item cold-start problem. These methods rely on similarities between the target item and user's previous preferred items. While computing similarities based on item features, these methods overlook the interactions among the features of the items and consider them independently. Modeling interactions among features can be helpful as some features, when considered together, provide a stronger signal on the relevance of an item when compared to case where features are considered independently. To address this important issue, in this work we introduce the Feature-based factorized Bilinear Similarity Model (FBSM), which learns factorized bilinear similarity model for TOP-n recommendation of new items, given the information about items preferred by users in past as well as the features of these items. We carry out extensive empirical evaluations on benchmark datasets, and we find that the proposed FBSM approach improves upon traditional non-collaborative methods in terms of recommendation performance. Moreover, the proposed approach also learns insightful interactions among item features from data, which lead to deep understanding on how these interactions contribute to personalized recommendation. Preparing recommendations for unknown users or such that correctly respond to the short-term needs of a particular user is one of the fundamental problems for e-commerce. Most of the common Recommender Systems assume that user identification must be explicit. In this paper a Session-Aware Recommender System approach is presented where no straightforward user information is required. The recommendation process is based only on user activity within a single session, defined as a sequence of events. This information is incorporated in the recommendation process by explicit context modeling with factorization methods and a novel approach with Recurrent Neural Network (RNN). Compared to the session modeling approach, RNN directly models the dependency of user observed sequential behavior throughout its recurrent structure. The evaluation discusses the results based on sessions from real-life system with ephemeral items (identified only by the set of their attributes) for the task of top-n best recommendations. Most of existing e-commerce recommender systems aim to recommend the right product to a user, based on whether the user is likely to purchase or like a product. On the other hand, the effectiveness of recommendations also depends on the time of the recommendation. Let us take a user who just purchased a laptop as an example. She may purchase a replacement battery in 2 years (assuming that the laptop's original battery often fails to work around that time) and purchase a new laptop in another 2 years. In this case, it is not a good idea to recommend a new laptop or a replacement battery right after the user purchased the new laptop. It could hurt the user's satisfaction of the recommender system if she receives a potentially right product recommendation at the wrong time. We argue that a system should not only recommend the most relevant item, but also recommend at the right time. This paper studies the new problem: how to recommend the right product at the right time? We adapt the proportional hazards modeling approach in survival analysis to the recommendation research field and propose a new opportunity model to explicitly incorporate time in an e-commerce recommender system. The new model estimates the joint probability of a user making a follow-up purchase of a particular product at a particular time. This joint purchase probability can be leveraged by recommender systems in various scenarios, including the zero-query pull-based recommendation scenario (e.g. recommendation on an e-commerce web site) and a proactive push-based promotion scenario (e.g. email or text message based marketing). We evaluate the opportunity modeling approach with multiple metrics. Experimental results on a data collected by a real-world e-commerce website(shop.com) show that it can predict a user's follow-up purchase behavior at a particular time with descent accuracy. In addition, the opportunity model significantly improves the conversion rate in pull-based systems and the user satisfaction utility in push-based systems.