We study the problem of analyzing influence of various factors affecting individual messages posted in social media. The problem is challenging because of various types of influences propagating through the social media network that act simultaneously on any user. Additionally, the topic composition of the influencing factors and the susceptibility of users to these influences evolve over time. This problem has not studied before, and off-the-shelf models are unsuitable for this purpose. To capture the complex interplay of these various factors, we propose a new non-parametric model called the Dynamic Multi-Relational Chinese Restaurant Process. This accounts for the user network for data generation and also allows the parameters to evolve over time. Designing inference algorithms for this model suited for large scale social-media data is another challenge. To this end, we propose a scalable and multi-threaded inference algorithm based on online Gibbs Sampling. Extensive evaluations on large-scale Twitter and Facebook data show that the extracted topics when applied to authorship and commenting prediction outperform state-of-the-art baselines. More importantly, our model produces valuable insights on topic trends and user personality trends, beyond the capability of existing approaches.
(a) Most content analysis papers @cite_14 use standard topic models such as LDA @cite_8 or basic metrics like tf-idf. Focusing on the specific content of miroblogs, Ramage et. al. @cite_15 proposed an LDA variant that accounts for hashtags in content analysis. One problem with this approach is that hastags are not general features of social media data, and are often unreliable. There is little modeling work that takes into account the rich features of social media such as network, geography, etc.
@cite_15 @cite_14 @cite_8
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Since the introduction of microblogging services, there has been a continuous growth of short-text social networking on the Internet. With the generation of large amounts of microposts, there is a need for effective categorization and search of the data. Twitter, one of the largest microblogging sites, allows users to make use of hashtags to categorize their posts. However, the majority of tweets do not contain tags, which hinders the quality of the search results. In this paper, we propose a novel method for unsupervised and content-based hashtag recommendation for tweets. Our approach relies on Latent Dirichlet Allocation (LDA) to model the underlying topic assignment of language classified tweets. The advantage of our approach is the use of a topic distribution to recommend general hashtags. Social media services such as Twitter generate phenomenal volume of content for most real-world events on a daily basis. Digging through the noise and redundancy to understand the important aspects of the content is a very challenging task. We propose a search and summarization framework to extract relevant representative tweets from a time-ordered sample of tweets to generate a coherent and concise summary of an event. We introduce two topic models that take advantage of temporal correlation in the data to extract relevant tweets for summarization. The summarization framework has been evaluated using Twitter data on four real-world events. Evaluations are performed using Wikipedia articles on the events as well as using Amazon Mechanical Turk (MTurk) with human readers (MTurkers). Both experiments show that the proposed models outperform traditional LDA and lead to informative summaries. Because of Twitter’s popularity and the viral nature of information dissemination on Twitter, predicting which Twitter topics will become popular in the near future becomes a task of considerable economic importance. Many Twitter topics are annotated by hashtags. In this article, we propose methods to predict the popularity of new hashtags on Twitter by formulating the problem as a classification task. We use five standard classification models (i.e., Naive bayes, k-nearest neighbors, decision trees, support vector machines, and logistic regression) for prediction. The main challenge is the identification of effective features for describing new hashtags. We extract 7 content features from a hashtag string and the collection of tweets containing the hashtag and 11 contextual features from the social graph formed by users who have adopted the hashtag. We conducted experiments on a Twitter data set consisting of 31 million tweets from 2 million Singapore-based users. The experimental results show that the standard classifiers using the extracted features significantly outperform the baseline methods that do not use these features. Among the five classifiers, the logistic regression model performs the best in terms of the Micro-F1 measure. We also observe that contextual features are more effective than content features. Public health-related topics are difficult to identify in large conversational datasets like Twitter. This study examines how to model and discover public health topics and themes in tweets. Tobacco use is chosen as a test case to demonstrate the effectiveness of topic modeling via LDA across a large, representational dataset from the United States, as well as across a smaller subset that was seeded by tobacco-related queries. Topic modeling across the large dataset uncovers several public health-related topics, although tobacco is not detected by this method. However, topic modeling across the tobacco subset provides valuable insight about tobacco use in the United States. The methods used in this paper provide a possible toolset for public health researchers and practitioners to better understand public health problems through large datasets of conversational data.