We introduce random directed acyclic graph and use it to model the information diffusion network. Subsequently, we analyze the cascade generation model (CGM) introduced by [19]. Until now only empirical studies of this model were done. In this paper, we present the first theoretical proof that the sizes of cascades generated by the CGM follow the power-law distribution, which is consistent with multiple empirical analysis of the large social networks. We compared the assumptions of our model with the Twitter social network and tested the goodness of approximation.
In future, theoretical studies on cascades size distribution could explain phenomena in Gossip-based routing @cite_0 , rumor virality and influence maximization @cite_1 , recurrence of the cascades @cite_14 or assist in forecasting rumors @cite_15 . Currently the research in this area is purely empirical and we need more theoretical models to understand the process of information propagation @cite_16 .
@cite_14 @cite_1 @cite_0 @cite_15 @cite_16
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Information cascades on social networks, such as retweet cascades on Twitter, have been often viewed as an epidemiological process, with the associated notion of virality to capture popular cascades that spread across the network. The notion of structural virality or average path length has been posited as a measure of global spread. In this paper, we argue that this simple epidemiological view, though analytically compelling, is not the entire story. We first show empirically that the classical SIR diffusion process on the Twitter graph, even with the best possible distribution of infectiousness parameter, cannot explain the nature of observed retweet cascades on Twitter. More specifically, rather than spreading further from the source as the SIR model would predict, many cascades that have several retweets from direct followers, die out quickly beyond that. We show that our empirical observations can be reconciled if we take interests of users and tweets into account. In particular, we consider a model where users have multi-dimensional interests, and connect to other users based on similarity in interests. Tweets are correspondingly labeled with interests, and propagate only in the subgraph of interested users via the SIR process. In this model, interests can be either narrow or broad, with the narrowest interest corresponding to a star graph on the interested users, with the root being the source of the tweet, and the broadest interest spanning the whole graph. We show that if tweets are generated using such a mix of interests, coupled with a varying infectiousness parameter, then we can qualitatively explain our observation that cascades die out much more quickly than is predicted by the SIR model. In the same breath, this model also explains how cascades can have large size, but low "structural virality" or average path length. The origin of large but rare cascades that are triggered by small initial shocks is a phenomenon that manifests itself as diversely as cultural fads, collective action, the diffusion of norms and innovations, and cascading failures in infrastructure and organizational networks. This paper presents a possible explanation of this phenomenon in terms of a sparse, random network of interacting agents whose decisions are determined by the actions of their neighbors according to a simple threshold rule. Two regimes are identified in which the network is susceptible to very large cascades—herein called global cascades—that occur very rarely. When cascade propagation is limited by the connectivity of the network, a power law distribution of cascade sizes is observed, analogous to the cluster size distribution in standard percolation theory and avalanches in self-organized criticality. But when the network is highly connected, cascade propagation is limited instead by the local stability of the nodes themselves, and the size distribution of cascades is bimodal, implying a more extreme kind of instability that is correspondingly harder to anticipate. In the first regime, where the distribution of network neighbors is highly skewed, it is found that the most connected nodes are far more likely than average nodes to trigger cascades, but not in the second regime. Finally, it is shown that heterogeneity plays an ambiguous role in determining a system's stability: increasingly heterogeneous thresholds make the system more vulnerable to global cascades; but an increasingly heterogeneous degree distribution makes it less vulnerable. Cascades of information-sharing are a primary mechanism by which content reaches its audience on social media, and an active line of research has studied how such cascades, which form as content is reshared from person to person, develop and subside. In this paper, we perform a large-scale analysis of cascades on Facebook over significantly longer time scales, and find that a more complex picture emerges, in which many large cascades recur, exhibiting multiple bursts of popularity with periods of quiescence in between. We characterize recurrence by measuring the time elapsed between bursts, their overlap and proximity in the social network, and the diversity in the demographics of individuals participating in each peak. We discover that content virality, as revealed by its initial popularity, is a main driver of recurrence, with the availability of multiple copies of that content helping to spark new bursts. Still, beyond a certain popularity of content, the rate of recurrence drops as cascades start exhausting the population of interested individuals. We reproduce these observed patterns in a simple model of content recurrence simulated on a real social network. Using only characteristics of a cascade's initial burst, we demonstrate strong performance in predicting whether it will recur in the future. Cascades of information-sharing are a primary mechanism by which content reaches its audience on social media, and an active line of research has studied how such cascades, which form as content is reshared from person to person, develop and subside. In this paper, we perform a large-scale analysis of cascades on Facebook over significantly longer time scales, and find that a more complex picture emerges, in which many large cascades recur, exhibiting multiple bursts of popularity with periods of quiescence in between. We characterize recurrence by measuring the time elapsed between bursts, their overlap and proximity in the social network, and the diversity in the demographics of individuals participating in each peak. We discover that content virality, as revealed by its initial popularity, is a main driver of recurrence, with the availability of multiple copies of that content helping to spark new bursts. Still, beyond a certain popularity of content, the rate of recurrence drops as cascades start exhausting the population of interested individuals. We reproduce these observed patterns in a simple model of content recurrence simulated on a real social network. Using only characteristics of a cascade's initial burst, we demonstrate strong performance in predicting whether it will recur in the future.