Recommendation plays an increasingly important role in our daily lives. Recommender systems automatically suggest items to users that might be interesting for them. Recent studies illustrate that incorporating social trust in Matrix Factorization methods demonstrably improves accuracy of rating prediction. Such approaches mainly use the trust scores explicitly expressed by users. However, it is often challenging to have users provide explicit trust scores of each other. There exist quite a few works, which propose Trust Metrics to compute and predict trust scores between users based on their interactions. In this paper, first we present how social relation can be extracted from users' ratings to items by describing Hellinger distance between users in recommender systems. Then, we propose to incorporate the predicted trust scores into social matrix factorization models. By analyzing social relation extraction from three well-known real-world datasets, which both: trust and recommendation data available, we conclude that using the implicit social relation in social recommendation techniques has almost the same performance compared to the actual trust scores explicitly expressed by users. Hence, we build our method, called Hell-TrustSVD, on top of the state-of-the-art social recommendation technique to incorporate both the extracted implicit social relations and ratings given by users on the prediction of items for an active user. To the best of our knowledge, this is the first work to extend TrustSVD with extracted social trust information. The experimental results support the idea of employing implicit trust into matrix factorization whenever explicit trust is not available, can perform much better than the state-of-the-art approaches in user rating prediction.
Trust-aware recommender systems have been widely studied, given that social trust provides an alternative view of user preferences other than item ratings @cite_44 . @cite_11 found that trust networks are small-world networks where two random users are socially connected in a small distance, indicating the implication of trust in recommender systems. @cite_4 presented a contextual social network model that takes into account both participants' personal characteristics and mutual relations and proposed a new probabilistic approach, SocialTrust, to social context-aware trust inference in social networks.
@cite_44 @cite_4 @cite_11
2056732180 2041073712 2403905660 2035463970
In Service-Oriented Computing environments, there is a large number of service providers providing a variety of services to service customers. Conventional recommender systems, which adopt the information filtering techniques, can be used to automatically generate recommendations of service providers to service customers who are also the system users. However, data sparsity and trust enhancement are the traditional problems in recommender systems. Targeting the data sparsity problem, recent studies on recommender systems have started to leverage information from online social networks to collect recommendations from more participants and derive the final recommendation. However, this requires the methods to infer the trust between participants without any direct interactions in online social networks, which should take into account both the social context of participants and the context of the target services to be recommended, for trust enhanced recommendations. In this paper, we first present a contextual social network model that takes into account both participants' personal characteristics (referred to as the independent social context, including preference and expertise in domains) and mutual relations (referred to as the dependent social context, including the trust, social intimacy, and interaction context between two participants). In addition, we propose a new probabilistic approach, SocialTrust, as the first solution in the literature, to social context-aware trust inference in social networks. The result delivered by this approach is particularly important in evaluating the trust from a source participant to an end recommender who recommends a target service or service provider, via the sub-network consisting of intermediate participants recommenders between them and relevant contextual information. Moreover, we propose algorithms that consider cycles and information updates in social networks. Experiments demonstrate that our approach is effective and superior to existing trust inference methods, and can deliver more reasonable and trustworthy results. The proposed algorithms considering cycles and information updates in social networks are efficient and applicable to real social networks. Unlike in general recommendation scenarios where a user has only a single role, users in trust rating network, e.g. Epinions, are associated with two different roles simultaneously: as a truster and as a trustee. With different roles, users can show distinct preferences for rating items, which the previous approaches do not involve. Moreover, based on explicit single links between two users, existing methods can not capture the implicit correlation between two users who are similar but not socially connected. In this paper, we propose to learn dual role preferences (truster trustee-specific preferences) for trust-aware recommendation by modeling explicit interactions (e.g., rating and trust) and implicit interactions. In particular, local links structure of trust network are exploited as two regularization terms to capture the implicit user correlation, in terms of truster trustee-specific preferences. Using a real-world and open dataset, we conduct a comprehensive experimental study to investigate the performance of the proposed model, RoRec. The results show that RoRec outperforms other trust-aware recommendation approaches, in terms of prediction accuracy. In recent years, collaborative filtering (CF) methods are important and widely accepted techniques are available for recommender systems. One of these techniques is user based that produces useful recommendations based on the similarity by the ratings of likeminded users. However, these systems suffer from several inherent shortcomings such as data sparsity and cold start problems. With the development of social network, trust measure introduced as a new approach to overcome the CF problems. On the other hand, trust-aware recommender systems are techniques to make use of trust statements and user personal data in social networks to improve the accuracy of rating prediction for cold start users. In addition, clustering-based recommender systems are other kind of systems that to be efficient and scalable to large-scale data sets but these systems suffer from relatively low accuracy and especially coverage too. Therefore to address these problems, in this paper we proposed a multi-view clustering based on Euclidean distance by combination both similarity view and trust relationships that is including explicit and implicit trusts. In order to analyze the effectiveness of the proposed method we used the real-world FilmTrust dataset. The experimental results on this data sets show that our approach can effectively improve both the accuracy and especially coverage of recommendations as well as in the cold start problem. With the advent of online social networks, recommender systems have became crucial for the success of many online applications services due to their significance role in tailoring these applications to user-specific needs or preferences. Despite their increasing popularity, in general, recommender systems suffer from data sparsity and cold-start problems. To alleviate these issues, in recent years, there has been an upsurge of interest in exploiting social information such as trust relations among users along with the rating data to improve the performance of recommender systems. The main motivation for exploiting trust information in the recommendation process stems from the observation that the ideas we are exposed to and the choices we make are significantly influenced by our social context. However, in large user communities, in addition to trust relations, distrust relations also exist between users. For instance, in Epinions, the concepts of personal “web of trust” and personal “block list” allow users to categorize their friends based on the quality of reviews into trusted and distrusted friends, respectively. Hence, it will be interesting to incorporate this new source of information in recommendation as well. In contrast to the incorporation of trust information in recommendation which is thriving, the potential of explicitly incorporating distrust relations is almost unexplored. In this article, we propose a matrix factorization-based model for recommendation in social rating networks that properly incorporates both trust and distrust relationships aiming to improve the quality of recommendations and mitigate the data sparsity and cold-start users issues. Through experiments on the Epinions dataset, we show that our new algorithm outperforms its standard trust-enhanced or distrust-enhanced counterparts with respect to accuracy, thereby demonstrating the positive effect that incorporation of explicit distrust information can have on recommender systems.