There has been an explosion of multimodal content generated on social media networks in the last few years, which has necessitated a deeper understanding of social media content and user behavior. We present a novel content-independent content-user-reaction model for social multimedia content analysis. Compared to prior works that generally tackle semantic content understanding and user behavior modeling in isolation, we propose a generalized solution to these problems within a unified framework. We embed users, images and text drawn from open social media in a common multimodal geometric space, using a novel loss function designed to cope with distant and disparate modalities, and thereby enable seamless three-way retrieval. Our model not only outperforms unimodal embedding based methods on cross-modal retrieval tasks but also shows improvements stemming from jointly solving the two tasks on Twitter data. We also show that the user embeddings learned within our joint multimodal embedding model are better at predicting user interests compared to those learned with unimodal content on Instagram data. Our framework thus goes beyond the prior practice of using explicit leader-follower link information to establish affiliations by extracting implicit content-centric affiliations from isolated users. We provide qualitative results to show that the user clusters emerging from learned embeddings have consistent semantics and the ability of our model to discover fine-grained semantics from noisy and unstructured data. Our work reveals that social multimodal content is inherently multimodal and possesses a consistent structure because in social networks meaning is created through interactions between users and content.
The proposed model is closely related to prior works on recommendation based models in which the task is to learn to recommend items to a user based on their past preferences, usage patterns @cite_5 @cite_58 . The models can be broadly divided into collaborative filtering, content based recommender system, and hybrid models @cite_58 @cite_5 @cite_81 @cite_85 @cite_78 . Collaborative filtering exploits prior information about user-item interactions to learn a vector representations for users and items. These representations capture the attributes of content and users, and are used for recommendation @cite_20 @cite_42 . While, content based recommendation methods directly use the features of items or users to recommend similar items @cite_81 . Our work broadly falls into the category of hybrid recommendation systems @cite_85 , that combine both content representation and use of prior knowledge about user-item interaction (collaborative filtering).
@cite_78 @cite_85 @cite_42 @cite_81 @cite_5 @cite_58 @cite_20
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Recommender systems have become an important research area because they have been a kind of Web intelligence techniques to search through the enormous volume of information available on the Internet. Collaborative filtering and content-based methods are two most commonly used approaches in most recommender systems. Although each of them has both advantages and disadvantages in providing high quality recommendations, a hybrid recommendation mechanism incorporating components from both of the methods would yield satisfactory results in many situations. In this paper, we present an elegant and effective framework for combining content and collaboration. Our approach uses a content-based predictor to enhance existing user data and item data, and then provides personalized suggestions through user-based collaborative filtering and item-based collaborative filtering. The proposed system clusters on content-based approach and collaborative approach then it contribute to the improvement of prediction quality of a hybrid recommender system. Recommender systems leverage product and community information to target products to consumers. Researchers have developed collaborative recommenders, content-based recommenders, and a few hybrid systems. We propose a unified probabilistic framework for merging collaborative and content-based recommendations. We extend Hofmarm's (1999) aspect model to incorporate three-way co-occurrence data among users, items, and item content. The relative influence of collaboration data versus content data is not imposed as an exogenous parameter, but rather emerges naturally from the given data sources. However, global probabilistic models coupled with standard EM learning algorithms tend to drastically overfit in the sparsedata situations typical of recommendation applications. We show that secondary content information can often be used to overcome sparsity. Experiments on data from the Researchlndex library of Computer Science publications show that appropriate mixture models incorporating secondary data produce significantly better quality recommenders than k-nearest neighbors (k-NN). Global probabilistic models also allow more general inferences than local methods like k-NN. The collaborative filtering approach to recommender systems predicts user preferences for products or services by learning past user-item relationships. In this work, we propose novel algorithms for predicting user ratings of items by integrating complementary models that focus on patterns at different scales. At a local scale, we use a neighborhood-based technique that infers ratings from observed ratings by similar users or of similar items. Unlike previous local approaches, our method is based on a formal model that accounts for interactions within the neighborhood, leading to improved estimation quality. At a higher, regional, scale, we use SVD-like matrix factorization for recovering the major structural patterns in the user-item rating matrix. Unlike previous approaches that require imputations in order to fill in the unknown matrix entries, our new iterative algorithm avoids imputation. Because the models involve estimation of millions, or even billions, of parameters, shrinkage of estimated values to account for sampling variability proves crucial to prevent overfitting. Both the local and the regional approaches, and in particular their combination through a unifying model, compare favorably with other approaches and deliver substantially better results than the commercial Netflix Cinematch recommender system on a large publicly available data set. Modern recommender systems usually employ collaborative filtering with rating information to recommend items to users due to its successful performance. However, because of the drawbacks of collaborative-based methods such as sparsity, cold start, etc., more attention has been drawn to hybrid methods that consider both the rating and content information. Most of the previous works in this area cannot learn a good representation from content for recommendation task or consider only text modality of the content, thus their methods are very limited in current multimedia scenario. This paper proposes a Bayesian generative model called collaborative variational autoencoder (CVAE) that considers both rating and content for recommendation in multimedia scenario. The model learns deep latent representations from content data in an unsupervised manner and also learns implicit relationships between items and users from both content and rating. Unlike previous works with denoising criteria, the proposed CVAE learns a latent distribution for content in latent space instead of observation space through an inference network and can be easily extended to other multimedia modalities other than text. Experiments show that CVAE is able to significantly outperform the state-of-the-art recommendation methods with more robust performance.