Selecting the right web links for a website is important because appropriate links not only can provide high attractiveness but can also increase the website's revenue. In this work, we first show that web links have an intrinsic . For example, consider a @math -level feedback web link: the @math st level feedback provides the Click-Through Rate (CTR) and the @math nd level feedback provides the potential revenue, which collectively produce the compound @math -level revenue. We consider the context-free links selection problem of selecting links for a homepage so as to maximize the total compound @math -level revenue while keeping the total @math st level feedback above a preset threshold. We further generalize the problem to links with @math -level feedback structure. The key challenge is that the links' multi-level feedback structures are unobservable unless the links are selected on the homepage. To our best knowledge, we are the first to model the links selection problem as a constrained multi-armed bandit problem and design an effective links selection algorithm by learning the links' multi-level structure with provable regret and violation bounds. We uncover the multi-level feedback structures of web links in two real-world datasets. We also conduct extensive experiments on the datasets to compare our proposed algorithm with two state-of-the-art context-free bandit algorithms and show that algorithm is the most effective in links selection while satisfying the constraint.
Our bandit formulation is related to the bandit models with multiple plays, where multiple arms are selected in each round. @cite_20 presented the bandit algorithm that extends the single-played algorithm @cite_14 to multiple-played cases using exponential weights. @cite_9 proposed an algorithm that selects multiple arms with the highest upper confidence bound (UCB) indices. @cite_15 presented the multiple-play Thompson Sampling algorithm (MP-TS) for arms with binary rewards. @cite_19 proposed a bandit-based ranking algorithm for ranking search queries. Our bandit model differs from these bandit models as we further consider the constraint on the total @math st level rewards in selecting the multiple arms.
@cite_14 @cite_9 @cite_19 @cite_15 @cite_20
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We discuss a multiple-play multi-armed bandit (MAB) problem in which several arms are selected at each round. Recently, Thompson sampling (TS), a randomized algorithm with a Bayesian spirit, has attracted much attention for its empirically excellent performance, and it is revealed to have an optimal regret bound in the standard single-play MAB problem. In this paper, we propose the multiple-play Thompson sampling (MP-TS) algorithm, an extension of TS to the multiple-play MAB problem, and discuss its regret analysis. We prove that MP-TS for binary rewards has the optimal regret upper bound that matches the regret lower bound provided by (1987). Therefore, MP-TS is the first computationally efficient algorithm with optimal regret. A set of computer simulations was also conducted, which compared MP-TS with state-of-the-art algorithms. We also propose a modification of MP-TS, which is shown to have better empirical performance. The multi-armed bandit problem is a popular model for studying exploration exploitation trade-off in sequential decision problems. Many algorithms are now available for this well-studied problem. One of the earliest algorithms, given by W. R. Thompson, dates back to 1933. This algorithm, referred to as Thompson Sampling, is a natural Bayesian algorithm. The basic idea is to choose an arm to play according to its probability of being the best arm. Thompson Sampling algorithm has experimentally been shown to be close to optimal. In addition, it is efficient to implement and exhibits several desirable properties such as small regret for delayed feedback. However, theoretical understanding of this algorithm was quite limited. In this paper, for the first time, we show that Thompson Sampling algorithm achieves logarithmic expected regret for the multi-armed bandit problem. More precisely, for the two-armed bandit problem, the expected regret in time @math is @math . And, for the @math -armed bandit problem, the expected regret in time @math is @math . Our bounds are optimal but for the dependence on @math and the constant factors in big-Oh. We define a general framework for a large class of combinatorial multi-armed bandit (CMAB) problems, where subsets of base arms with unknown distributions form super arms. In each round, a super arm is played and the base arms contained in the super arm are played and their outcomes are observed. We further consider the extension in which more base arms could be probabilistically triggered based on the outcomes of already triggered arms. The reward of the super arm depends on the outcomes of all played arms, and it only needs to satisfy two mild assumptions, which allow a large class of nonlinear reward instances. We assume the availability of an offline (α β)-approximation oracle that takes the means of the outcome distributions of arms and outputs a super arm that with probability β generates an α fraction of the optimal expected reward. The objective of an online learning algorithm for CMAB is to minimize (α β)-approximation regret, which is the difference in total expected reward between the αβ fraction of expected reward when always playing the optimal super arm, and the expected reward of playing super arms according to the algorithm. We provide CUCB algorithm that achieves O(log n) distribution-dependent regret, where n is the number of rounds played, and we further provide distribution-independent bounds for a large class of reward functions. Our regret analysis is tight in that it matches the bound of UCB1 algorithm (up to a constant factor) for the classical MAB problem, and it significantly improves the regret bound in an earlier paper on combinatorial bandits with linear rewards. We apply our CMAB framework to two new applications, probabilistic maximum coverage (PMC) for online advertising and social in uence maximization for viral marketing, both having nonlinear reward structures. In particular, application to social in uence maximization requires our extension on probabilistically triggered arms. The multiarmed bandit is often used as an analogy for the tradeoff between exploration and exploitation in search problems. The classic problem involves allocating trials to the arms of a multiarmed slot machine to maximize the expected sum of rewards. We pose a new variation of the multiarmed bandit--the Max K-Armed Bandit--in which trials must be allocated among the arms to maximize the expected best single sample reward of the series of trials. Motivation for the Max K-Armed Bandit is the allocation of restarts among a set of multistart stochastic search algorithms. We present an analysis of this Max K-Armed Bandit showing under certain assumptions that the optimal strategy allocates trials to the observed best arm at a rate increasing double exponentially relative to the other arms. This motivates an exploration strategy that follows a Boltzmann distribution with an exponentially decaying temperature parameter. We compare this exploration policy to policies that allocate trials to the observed best arm at rates faster (and slower) than double exponentially. The results confirm, for two scheduling domains, that the double exponential increase in the rate of allocations to the observed best heuristic outperfonns the other approaches.