We study revenue maximization through sequential posted price mechanisms (SPMs) in single-dimensional settings with n buyers, and independent but not necessarily identical value distributions. We construct our SPMs by considering two simple pricing schemes: one that imitates Myerson's mechanism via taxation principle, and the other that posts a uniform price. We design a factor revealing LP that crisply captures the approximation factor of this SPM. In the H-units setting, our SPM yields the first improvement in approximation over the correlation-gap-based approximation factor from over eight years ago (Yan 2011). In the position auction setting, our SPM yields the first higher-than 1-1 e approximation factor. In the 1-unit setting, our SPM yields better than the current best known approximation factor for small values of the number of buyers n. Our results on SPMs immediately imply improved performance guarantees for the equivalent free-order prophet inequality problem. In the recent surge of results that show an improvement over 1-1 e for SPMs, ours is the only technique that generalizes beyond the 1-unit setting, and yields the first improvement over long established approximation factors in several settings.
false study the question of approximating the optimal mechanism's revenue via Vickrey auction with personalized reserve prices, and show that for regular distributions, the second price auction with the so-called monopoly reserve prices yield a @math -approximation for regular distributions, and that for irregular distributions no constant factor approximation is possible with the monopoly reserves. study the question of computing the optimal personalized reserve prices in a correlated distribution setting, and show that the problem is NP-hard. The hardness status of this problem is unknown for independent distributions. show that this problem is APX-hard for correlated distributions and give a @math -approximation. Second price auctions with lazy personalized reserve prices are incomparable to second price auctions with eager reserve prices for general correlated distributions, but are within a factor @math of each other @cite_22 . However, when the distributions are independent, or when the buyers are symmetric, show that the optimal eager auction dominates the revenue of the optimal lazy auction.
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The VCG mechanism is the gold standard for combinatorial auctions (CAs), and it maximizes social welfare. In contrast, the revenue-maximizing (aka optimal) CA is unknown, and designing one is NP-hard. Therefore, research on optimal CAs has progressed into special settings. Notably, Levin [1997] derived the optimal CA for complements when each agent's private type is one-dimensional. (This does not fall inside the well-studied "single-parameter environment".) We introduce a new research avenue for increasing revenue where we poke holes in the allocation space--based on the bids--and then use a welfare-maximizing allocation rule within the remaining allocation set. In this paper, the first step down this avenue, we introduce a new form of "reserve pricing" into CAs. We show that Levin's optimal revenue can be 2-approximated by using "monopoly reserve prices" to curtail the allocation set, followed by welfare-maximizing allocation and Levin's payment rule. A key lemma of potential independent interest is that the expected revenue from any truthful allocation-monotonic mechanism equals the expected virtual valuation; this generalizes Myerson's lemma [1981] from the single-parameter environment. Our mechanism is close to the gold standard and thus easier to adopt than Levin's. It also requires less information about the prior over the bidders' types, and is always more efficient. Finally, we show that the optimal revenue can be 6- approximated even if the "reserve pricing" is required to be symmetric across bidders. We study the question of setting and testing reserve prices in single item auctions when the bidders are not identical. At a high level, there are two generalizations of the standard second price auction: in the lazy version we first determine the winner, and then apply reserve prices; in the eager version we first discard the bidders not meeting their reserves, and then determine the winner among the rest. We show that the two versions have dramatically different properties: lazy reserves are easy to optimize, and A B test in production, whereas eager reserves always lead to higher welfare, but their optimization is NP-complete, and naive A B testing will lead to incorrect conclusions. Despite their different characteristics, we show that the overall revenue for the two scenarios is always within a factor of 2 of each other, even in the presence of correlated bids. Moreover, we prove that the eager auction dominates the lazy auction on revenue whenever the bidders are independent or symmetric. We complement our theoretical results with simulations on real world data that show that even suboptimally set eager reserve prices are preferred from a revenue standpoint. In this paper, we introduce a novel approach for reducing the k-item n-bidder auction with additive valuation to k-item 1-bidder auctions. This approach, called the Best-Guess reduction, can be applied to address several central questions in optimal revenue auction theory such as the relative strength of simple versus complex mechanisms, the power of randomization, and Bayesian versus dominant-strategy implementations. First, when the items have independent valuation distributions, we present a deterministic mechanism called Deterministic Best-Guess that yields at least a constant fraction of the optimal revenue by any randomized mechanism. This also gives the first simple mechanism that achieves constant fraction optimal revenue for such multi-buyer multi-item auctions. Second, if all the nk valuation random variables are independent, the optimal revenue achievable in dominant strategy incentive compatibility (DSIC) is shown to be at least a constant fraction of that achievable in Bayesian incentive compatibility (BIC). Third, when all the nk values are identically distributed according to a common one-dimensional distribution F, the optimal revenue is shown to be expressible in the closed form Θ(k(r + ∫0mr(1 − F(x)n)dx)) where r = supx≥0 x(1 − F(x)n) and m = lk nr; this revenue is achievable by a simple mechanism called 2nd-Price Bundling. All our results apply to arbitrary distributions, regular or irregular. In the design and analysis of revenue-maximizing auctions, auction performance is typically measured with respect to a prior distribution over inputs. The most obvious source for such a distribution is past data. The goal of this paper is to understand how much data is necessary and sufficient to guarantee near-optimal expected revenue. Our basic model is a single-item auction in which bidders' valuations are drawn independently from unknown and nonidentical distributions. The seller is given m samples from each of these distributions "for free" and chooses an auction to run on a fresh sample. How large does m need to be, as a function of the number k of bidders and e 0, so that a (1 -- e)-approximation of the optimal revenue is achievable? We prove that, under standard tail conditions on the underlying distributions, m = poly(k, 1 e) samples are necessary and sufficient. Our lower bound stands in contrast to many recent results on simple and prior-independent auctions and fundamentally involves the interplay between bidder competition, non-identical distributions, and a very close (but still constant) approximation of the optimal revenue. It effectively shows that the only way to achieve a sufficiently good constant approximation of the optimal revenue is through a detailed understanding of bidders' valuation distributions. Our upper bound is constructive and applies in particular to a variant of the empirical Myerson auction, the natural auction that runs the revenue-maximizing auction with respect to the empirical distributions of the samples. To capture how our sample complexity upper bound depends on the set of allowable distributions, we introduce α-strongly regular distributions, which interpolate between the well-studied classes of regular (α = 0) and MHR (α = 1) distributions. We give evidence that this definition is of independent interest.