Fertility choices are linked to the different preferences and constraints of individuals and couples, and vary importantly by socio-economic status, as well by cultural and institutional context. The meaning of childbearing and child-rearing, therefore, differs between individuals and across groups. In this paper, we combine data from Google Correlate and Google Trends for the U.S. with ground truth data from the American Community Survey to derive new insights into fertility and its meaning. First, we show that Google Correlate can be used to illustrate socio-economic differences on the circumstances around pregnancy and birth: e.g., searches for "flying while pregnant" are linked to high income fertility, and "paternity test" are linked to non-marital fertility. Second, we combine several search queries to build predictive models of regional variation in fertility, explaining about 75 of the variance. Third, we explore if aggregated web search data can also be used to model fertility trends.
Also related to fertility, Reis and Brownstein @cite_10 show that the volume of Internet searches for abortion is proportional to local abortion rates and directly proportional to local restrictions on abortion.
@cite_10
2036865209 2279973127 2151932005 1993968931
Background: Internet search patterns have emerged as a novel data source for monitoring infectious disease trends. We propose that these data can also be used more broadly to study the impact of health policies across different regions in a more efficient and timely manner. Methods: As a test use case, we studied the relationships between abortion-related search volume, local abortion rates, and local abortion policies available for study. Results: Our initial integrative analysis found that, both in the US and internationally, the volume of Internet searches for abortion is inversely proportional to local abortion rates and directly proportional to local restrictions on abortion. Conclusion: These findings are consistent with published evidence that local restrictions on abortion lead individuals to seek abortion services outside of their area. Further validation of these methods has the potential to produce a timely, complementary data source for studying the effects of health policies. Vast records of our everyday interests and concerns are being generated by our frequent interactions with the Internet. Here, we investigate how the searches of Google users vary across U.S. states with different birth rates and infant mortality rates. We find that users in states with higher birth rates search for more information about pregnancy, while those in states with lower birth rates search for more information about cats. Similarly, we find that users in states with higher infant mortality rates search for more information about credit, loans and diseases. Our results provide evidence that Internet search data could offer new insight into the concerns of different demographics. The Internet is an important source of health information. Thus, the frequency of Internet searches may provide information regarding infectious disease activity. As an example, we examined the relationship between searches for influenza and actual influenza occurrence. Using search queries from the Yahoo! search engine (http: search.yahoo.com) from March 2004 through May 2008, we counted daily unique queries originating in the United States that contained influenza-related search terms. Counts were divided by the total number of searches, and the resulting daily fraction of searches was averaged over the week. We estimated linear models, using searches with 1-10-week lead times as explanatory variables to predict the percentage of cultures positive for influenza and deaths attributable to pneumonia and influenza in the United States. With use of the frequency of searches, our models predicted an increase in cultures positive for influenza 1-3 weeks in advance of when they occurred (P<.001), and similar models predicted an increase in mortality attributable to pneumonia and influenza up to 5 weeks in advance (P<.001). Search-term surveillance may provide an additional tool for disease surveillance. We analyze a large query log of 2.3 million anonymous registered users from a web-scale U.S. search engine in order to jointly analyze their on-line behavior in terms of who they might be (demographics), what they search for (query topics), and how they search (session analysis). We examine basic demographics from registration information provided by the users, augmented with U.S. census data, analyze basic session statistics, classify queries into types (navigational, informational, transactional) based on click entropy, classify queries into topic categories, and cluster users based on the queries they issued. We then examine the resulting clusters in terms of demographics and search behavior. Our analysis of the data suggests that there are important differences in search behavior across different demographic groups in terms of the topics they search for, and how they search (e.g., white conservatives are those likely to have voted republican, mostly white males, who search for business, home, and gardening related topics; Baby Boomers tend to be primarily interested in Finance and a large fraction of their sessions consist of simple navigational queries related to online banking, etc.). Finally, we examine regional search differences, which seem to correlate with differences in local industries (e.g., gambling related queries are highest in Las Vegas and lowest in Salt Lake City; searches related to actors are about three times higher in L.A. than in any other region).