The link recommendation problem consists in suggesting a set of links to the users of a social network in order to increase their social circles and the connectivity of the network. Link recommendation is extensively studied in the context of social networks and of general complex networks due to its wide range of applications. Most of the existing link recommendation methods estimate the likelihood that a link is adopted by users and recommend links that are likely to be established. However, most of such methods overlook the impact that the suggested links have on the capability of the network to spread information. Indeed, such capability is directly correlated with both the engagement of a single user and the revenue of online social networks. In this paper, we study link recommendation systems from the point of view of information diffusion. In detail, we consider the problem in which we are allowed to spend a given budget to create new links so to suggest a bounded number of possible persons to whom become friend in order to maximize the influence of a given set of nodes. We model the influence diffusion in a network with the popular Independent Cascade model.
The problem of recommending links to the users of a social network has been widely studied, we refer to @cite_29 and @cite_4 for surveys on the link recommendation and link prediction problems, respectively. The problem of recommending links by taking into account the information spreading capability, instead, has received little attention in the literature. In the following we focus on such problem and on the problems of modifying a graph in order to maximize or minimize the spread of information through a network under LTM and ICM models.
@cite_29 @cite_4
1986211117 2063435322 2167467982 1994226161
Social network analysis has attracted increasing attention in recent years. In many social networks, besides friendship links among users, the phenomenon of users associating themselves with groups or communities is common. Thus, two networks exist simultaneously: the friendship network among users, and the affiliation network between users and groups. In this article, we tackle the affiliation recommendation problem, where the task is to predict or suggest new affiliations between users and communities, given the current state of the friendship and affiliation networks. More generally, affiliations need not be community affiliations---they can be a user’s taste, so affiliation recommendation algorithms have applications beyond community recommendation. In this article, we show that information from the friendship network can indeed be fruitfully exploited in making affiliation recommendations. Using a simple way of combining these networks, we suggest two models of user-community affinity for the purpose of making affiliation recommendations: one based on graph proximity, and another using latent factors to model users and communities. We explore the affiliation recommendation algorithms suggested by these models and evaluate these algorithms on two real-world networks, Orkut and Youtube. In doing so, we motivate and propose a way of evaluating recommenders, by measuring how good the top 50 recommendations are for the average user, and demonstrate the importance of choosing the right evaluation strategy. The algorithms suggested by the graph proximity model turn out to be the most effective. We also introduce scalable versions of these algorithms, and demonstrate their effectiveness. This use of link prediction techniques for the purpose of affiliation recommendation is, to our knowledge, novel. Although recommendation techniques have achieved distinct developments over the decades, the data sparseness problem of the involved user-item matrix still seriously influences the recommendation quality. Most of the existing techniques for recommender systems cannot easily deal with users who have very few ratings. How to combine the increasing amount of different types of social information such as user generated content and social relationships to enhance the prediction precision of the recommender systems remains a huge challenge. In this paper, based on a factor graph model, we formalize the problem in a semi-supervised probabilistic model, which can incorporate different user information, user relationships, and user-item ratings for learning to predict the unknown ratings. We evaluate the method in two different genres of datasets, Douban and Last.fm. Experiments indicate that our method outperforms several state-of-the-art recommendation algorithms. Furthermore, a distributed learning algorithm is developed to scale up the approach to real large datasets. Link prediction and recommendation is a fundamental problem in social network analysis. The key challenge of link prediction comes from the sparsity of networks due to the strong disproportion of links that they have potential to form to links that do form. Most previous work tries to solve the problem in single network, few research focus on capturing the general principles of link formation across heterogeneous networks. In this work, we give a formal definition of link recommendation across heterogeneous networks. Then we propose a ranking factor graph model (RFG) for predicting links in social networks, which effectively improves the predictive performance. Motivated by the intuition that people make friends in different networks with similar principles, we find several social patterns that are general across heterogeneous networks. With the general social patterns, we develop a transfer-based RFG model that combines them with network structure information. This model provides us insight into fundamental principles that drive the link formation and network evolution. Finally, we verify the predictive performance of the presented transfer model on 12 pairs of transfer cases. Our experimental results demonstrate that the transfer of general social patterns indeed help the prediction of links. Exponential growth of information generated by online social networks demands effective recommender systems to give useful results. Traditional techniques become unqualified because they ignore social relation data; existing social recommendation approaches consider social network structure, but social contextual information has not been fully considered. It is significant and challenging to fuse social contextual factors which are derived from users’ motivation of social behaviors into social recommendation. In this paper, we investigate the social recommendation problem on the basis of psychology and sociology studies, which exhibit two important factors: individual preference and interpersonal influence. We first present the particular importance of these two factors in online behavior prediction. Then we propose a novel probabilistic matrix factorization method to fuse them in latent space. We conduct experiments on both Facebook style bidirectional and Twitter style unidirectional social network datasets. The empirical results and analysis on these two large datasets demonstrate that our method significantly outperforms the existing approaches.