Some news headlines mislead readers with overrated or false information, and identifying them in advance will better assist readers in choosing proper news stories to consume. This research introduces million-scale pairs of news headline and body text dataset with incongruity label, which can uniquely be utilized for detecting news stories with misleading headlines. On this dataset, we develop two neural networks with hierarchical architectures that model a complex textual representation of news articles and measure the incongruity between the headline and the body text. We also present a data augmentation method that dramatically reduces the text input size a model handles by independently investigating each paragraph of news stories, which further boosts the performance. Our experiments and qualitative evaluations demonstrate that the proposed methods outperform existing approaches and efficiently detect news stories with misleading headlines in the real world.
There has been a growing interest in detecting false information online. Various datasets have been released for developing AI approaches that make a social impact. One line of studies has focused on detecting , a type of web content that attracts an audience and encourages them to click on a link to a particular web page @cite_39 . One study @cite_40 released a manually labeled dataset and developed an SVM model to predict clickbait based on linguistic patterns of news headlines. Using this dataset, researchers suggested a neural network approach that measures textual similarities between the headline and the first paragraph @cite_36 . A national-level clickbait challenge was held, where the goal was to identify social media posts that entice its readers into clicking a link @cite_44 .
@cite_36 @cite_44 @cite_40 @cite_39
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Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user’s curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative representations to predict the level of clickbaiting present in Twitter posts. Our models allow to answer the question not only whether a post is a clickbait or not, but to what extent it is a clickbait post e.g., not at all, slightly, considerably, or heavily clickbaity using a score ranging from 0 to 1. We evaluate the predictive power of models trained on varied text and image representations extracted from tweets. Our best performing model that relies on the tweet text and linguistic markers of biased language extracted from the tweet and the corresponding page yields mean squared error (MSE) of 0.04, mean absolute error (MAE) of 0.16 and R2 of 0.43 on the held-out test data. For the binary classification setup (clickbait vs. non-clickbait), our model achieved F1 score of 0.69. We have not found that image representations combined with text yield significant performance improvement yet. Nevertheless, this work is the first to present preliminary analysis of objects extracted using Google Tensorflow object detection API from images in clickbait vs. non-clickbait Twitter posts. Finally, we outline several steps to improve model performance as a part of the future work. This paper presents the results of our participation in the Clickbait Detection Challenge 2017. The system relies on a fusion of neural networks, incorporating different types of available informations. It does not require any linguistic preprocessing, and hence generalizes more easily to new domains and languages. The final combined model achieves a mean squared error of 0.0428, an accuracy of 0.826, and a F1 score of 0.564. According to the official evaluation metric the system ranked 6th of the 13 participating teams.