Users of social media sites like Facebook and Twitter rely on crowdsourced content recommendation systems (e.g., Trending Topics) to retrieve important and useful information. Contents selected for recommendation indirectly give the initial users who promoted (by liking or posting) the content an opportunity to propagate their messages to a wider audience. Hence, it is important to understand the demographics of people who make a content worthy of recommendation, and explore whether they are representative of the media site's overall population. In this work, using extensive data collected from Twitter, we make the first attempt to quantify and explore the demographic biases in the crowdsourced recommendations. Our analysis, focusing on the selection of trending topics, finds that a large fraction of trends are promoted by crowds whose demographics are significantly different from the overall Twitter population. More worryingly, we find that certain demographic groups are systematically under-represented among the promoters of the trending topics. To make the demographic biases in Twitter trends more transparent, we developed and deployed a Web-based service 'Who-Makes-Trends' at twitter-app.mpi-sws.org who-makes-trends.
Many prior works have focused on Twitter Trending Topics. For example, Zubiaga presented an approach to automatically categorize trending topics @cite_1 . Lee characterized how spammers can exploit trending topics @cite_31 . Benhardus @cite_28 proposed alternative algorithms for detecting trending topics. Our prior work @cite_20 identified temporal coverage biases in the selection of trending stories.
@cite_28 @cite_31 @cite_1 @cite_20
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Twitter summarizes the great deal of messages posted by users in the form of trending topics that reflect the top conversations being discussed at a given moment. These trending topics tend to be connected to current affairs. Different happenings can give rise to the emergence of these trending topics. For instance, a sports event broadcasted on TV, or a viral meme introduced by a community of users. Detecting the type of origin can facilitate information filtering, enhance real-time data processing, and improve user experience. In this paper, we introduce a typology to categorize the triggers that leverage trending topics: news, current events, memes, and commemoratives. We define a set of straightforward language-independent features that rely on the social spread of the trends to discriminate among those types of trending topics. Our method provides an efficient way to immediately and accurately categorize trending topics without need of external data, outperforming a content-based approach. With millions of users tweeting around the world, real time search systems and dierent types of mining tools are emerging to allow people tracking the repercussion of events and news on Twitter. However, although appealing as mechanisms to ease the spread of news and allow users to discuss events and post their status, these services open opportunities for new forms of spam. Trending topics, the most talked about items on Twitter at a given point in time, have been seen as an opportunity to generate trac and revenue. Spammers post tweets containing typical words of a trending topic and URLs, usually obfuscated by URL shorteners, that lead users to completely unrelated websites. This kind of spam can contribute to de-value real time search services unless mechanisms to fight and stop spammers can be found. In this paper we consider the problem of detecting spammers on Twitter. We first collected a large dataset of Twitter that includes more than 54 million users, 1.9 billion links, and almost 1.8 billion tweets. Using tweets related to three famous trending topics from 2009, we construct a large labeled collection of users, manually classified into spammers and non-spammers. We then identify a number of characteristics related to tweet content and user social behavior, which could potentially be used to detect spammers. We used these characteristics as attributes of machine learning process for classifying users as either spammers or nonspammers. Our strategy succeeds at detecting much of the spammers while only a small percentage of non-spammers are misclassified. Approximately 70 of spammers and 96 of non-spammers were correctly classified. Our results also highlight the most important attributes for spam detection on Twitter. Online social and news media generate rich and timely information about real-world events of all kinds. However, the huge amount of data available, along with the breadth of the user base, requires a substantial effort of information filtering to successfully drill down to relevant topics and events. Trending topic detection is therefore a fundamental building block to monitor and summarize information originating from social sources. There are a wide variety of methods and variables and they greatly affect the quality of results. We compare six topic detection methods on three Twitter datasets related to major events, which differ in their time scale and topic churn rate. We observe how the nature of the event considered, the volume of activity over time, the sampling procedure and the pre-processing of the data all greatly affect the quality of detected topics, which also depends on the type of detection method used. We find that standard natural language processing techniques can perform well for social streams on very focused topics, but novel techniques designed to mine the temporal distribution of concepts are needed to handle more heterogeneous streams containing multiple stories evolving in parallel. One of the novel topic detection methods we propose, based on -grams cooccurrence and topic ranking, consistently achieves the best performance across all these conditions, thus being more reliable than other state-of-the-art techniques. As an information delivering platform, Twitter collects millions of tweets every day. However, some users, especially new users, often find it difficult to understand trending topics in Twitter when confronting the overwhelming and unorganized tweets. Existing work has attempted to provide a short snippet to explain a topic, but this only provides limited benefits and cannot satisfy the users' expectations. In this paper, we propose a new summarization task, namely sequential summarization, which aims to provide a serial of chronologically ordered short sub-summaries for a trending topic in order to provide a complete story about the development of the topic while retaining the order of information presentation. Different from the traditional summarization task, the numbers of sub-summaries for different topics are not fixed. Two approaches, i.e., stream-based and semantic-based approaches, are developed to detect the important subtopics within a trending topic. Then a short sub-summary is generated for each subtopic. In addition, we propose three new measures to evaluate the position-aware coverage, sequential novelty and sequence correlation of the system-generated summaries. The experimental results based on the proposed evaluation criteria have demonstrated the effectiveness of the proposed approaches.