Mobile online social network services have seen a rapid increase, in which the huge amount of user-generated social media contents propagating between users via social connections has significantly challenged the traditional content delivery paradigm: First, replicating all of the contents generated by users to edge servers that well "fit" the receivers becomes difficult due to the limited bandwidth and storage capacities. Motivated by device-to-device (D2D) communication that allows users with smart devices to transfer content directly, we propose replicating bandwidth-intensive social contents in a device-to-device manner. Based on large-scale measurement studies on social content propagation and user mobility patterns in edge-network regions, we observe that (1) Device-to-device replication can significantly help users download social contents from nearby neighboring peers; (2) Both social propagation and mobility patterns affect how contents should be replicated; (3) The replication strategies depend on regional characteristics ( e.g. , how users move across regions). Using these measurement insights, we propose a joint content replication strategy for edge-network regions, in which social contents are assigned to users in edge-network regions according to a joint consideration of social graph, content propagation and user mobility. We formulate the replication scheduling as an optimization problem and design distributed algorithm only using historical, local and partial information to solve it. Trace-driven experiments further verify the superiority of our proposal: compared with conventional pure movement-based and popularity-based approach, our design can significantly ( @math times) improve the amount of social contents successfully delivered by device-to-device replication.
Online social network has greatly changed the content delivery, e.g. , the distribution of social contents is shifted from a central-edge'' manner to an edge-edge'' manner. Bakshy @cite_23 studied the social influence of people in the online social network, and observed that some users can be very influential in social propagation. Li @cite_14 studied the content sharing in the online social network, and observed the skewed popularity distribution of contents and the activity of users. @cite_33 investigated response time of social contents using collected traces, and confirmed the in nature of social media, which motivated our study. In our previous study @cite_37 , we also observed the correlation between social connection and propagation, and users' preferences of content.
@cite_37 @cite_14 @cite_33 @cite_23
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Online social network has reshaped the way how video contents are generated, distributed and consumed on today's Internet. Given the massive number of videos generated and shared in online social networks, it has been popular for users to directly access video contents in their preferred social network services. It is intriguing to study the service provision of social video contents for global users with satisfactory quality-of-experience. In this paper, we conduct large-scale measurement of a real-world online social network system to study the propagation of the social video contents. We have summarized important characteristics from the video propagation patterns, including social locality, geographical locality and temporal locality. Motivated by the measurement insights, we propose a propagation-based social-aware replication framework using a hybrid edge-cloud and peer-assisted architecture, namely PSAR, to serve the social video contents. Our replication strategies in PSAR are based on the design of three propagation-based replication indices, including a geographic influence index and a content propagation index to guide how the edge-cloud servers backup the videos, and a social influence index to guide how peers cache the videos for their friends. By incorporating these replication indices into our system design, PSAR has significantly improved the replication performance and the video service quality. Our trace-driven experiments further demonstrate the effectiveness and superiority of PSAR, which improves the local download ratio in the edge-cloud replication by 30 , and the local cache hit ratio in the peer-assisted replication by 40 , against traditional approaches. The wide availability of user-provided content in online social media facilitates the aggregation of people around common interests, worldviews, and narratives. However, the World Wide Web (WWW) also allows for the rapid dissemination of unsubstantiated rumors and conspiracy theories that often elicit rapid, large, but naive social responses such as the recent case of Jade Helm 15––where a simple military exercise turned out to be perceived as the beginning of a new civil war in the United States. In this work, we address the determinants governing misinformation spreading through a thorough quantitative analysis. In particular, we focus on how Facebook users consume information related to two distinct narratives: scientific and conspiracy news. We find that, although consumers of scientific and conspiracy stories present similar consumption patterns with respect to content, cascade dynamics differ. Selective exposure to content is the primary driver of content diffusion and generates the formation of homogeneous clusters, i.e., “echo chambers.” Indeed, homogeneity appears to be the primary driver for the diffusion of contents and each echo chamber has its own cascade dynamics. Finally, we introduce a data-driven percolation model mimicking rumor spreading and we show that homogeneity and polarization are the main determinants for predicting cascades’ size. Social influence determines to a large extent what we adopt and when we adopt it. This is just as true in the digital domain as it is in real life, and has become of increasing importance due to the deluge of user-created content on the Internet. In this paper, we present an empirical study of user-to-user content transfer occurring in the context of a time-evolving social network in Second Life, a massively multiplayer virtual world. We identify and model social influence based on the change in adoption rate following the actions of one's friends and find that the social network plays a significant role in the adoption of content. Adoption rates quicken as the number of friends adopting increases and this effect varies with the connectivity of a particular user. We further find that sharing among friends occurs more rapidly than sharing among strangers, but that content that diffuses primarily through social influence tends to have a more limited audience. Finally, we examine the role of individuals, finding that some play a more active role in distributing content than others, but that these influencers are distinct from the early adopters. We study the detailed growth of a social networking site with full temporal information by examining the creation process of each friendship relation that can collectively lead to the macroscopic properties of the network. We first study the reciprocal behavior of users, and find that link requests are quickly responded to and that the distribution of reciprocation intervals decays in an exponential form. The degrees of inviters accepters are slightly negatively correlative with reciprocation time. In addition, the temporal feature of the online community shows that the distributions of intervals of user behaviors, such as sending or accepting link requests, follow a power law with a universal exponent, and peaks emerge for intervals of an integral day. We finally study the preferential selection and linking phenomena of the social networking site and find that, for the former, a linear preference holds for preferential sending and reception, and for the latter, a linear preference also holds for preferential acceptance, creation, and attachment. Based on the linearly preferential linking, we put forward an analyzable network model which can reproduce the degree distribution of the network. The research framework presented in the paper could provide a potential insight into how the micro-motives of users lead to the global structure of online social networks.