We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget constraint, as well as a maximum cost per click, and may not be assigned to more than one slot for a particular search. We give a truthful mechanism under the utility model where bidders try to maximize their clicks, subject to their personal constraints. In addition, we show that the revenue-maximizing mechanism is not truthful, but has a Nash equilibrium whose outcome is identical to our mechanism. As far as we can tell, this is the first treatment of sponsored search that directly incorporates both multiple slots and budget constraints into an analysis of incentives. Our mechanism employs a descending-price auction that maintains a solution to a certain machine scheduling problem whose job lengths depend on the price, and hence is variable over the auction. The price stops when the set of bidders that can afford that price pack exactly into a block of ad slots, at which point the mechanism allocates that block and continues on the remaining slots. To prove our result on the equilibrium of the revenue-maximizing mechanism, we first show that a greedy algorithm suffices to solve the revenue-maximizing linear program; we then use this insight to prove that bidders allocated in the same block of our mechanism have no incentive to deviate from bidding the fixed price of that block.
In our setting one is tempted to apply a Fisher Market model: here @math divisible goods are available to @math buyers with money @math , and @math denotes @math 's utility of receiving @math amount of good @math . It is known @cite_21 @cite_4 @cite_5 that under certain conditions a vector of prices for goods exists such that the market clears , in that there is no surplus of goods, and all the money is spent. Furthermore, this price vector can be found efficiently @cite_13 . The natural way to apply a Fisher model to a slot auction is to regard the slots as commodities and have the utilities be in proportion to the number of clicks. However this becomes problematic because there does not seem to be a way to encode the scheduling constraints in the Fisher model; this constraint could make an apparently market-clearing'' equilibrium infeasible, and indeed plays a central role in our investigations.
@cite_13 @cite_5 @cite_21 @cite_4
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We study Fisher markets that admit equilibria wherein each good is integrally assigned to some agent. While strong existence and computational guarantees are known for equilibria of Fisher markets with additive valuations, such equilibria, in general, assign goods fractionally to agents. Hence, Fisher markets are not directly applicable in the context of indivisible goods. In this work we show that one can always bypass this hurdle and, up to a bounded change in agents' budgets, obtain markets that admit an integral equilibrium. We refer to such markets as pure markets and show that, for any given Fisher market (with additive valuations), one can efficiently compute a "near-by," pure market with an accompanying integral equilibrium. Our work on pure markets leads to novel algorithmic results for fair division of indivisible goods. Prior work in discrete fair division has shown that, under additive valuations, there always exist allocations that simultaneously achieve the seemingly incompatible properties of fairness and efficiency; here fairness refers to envy-freeness up to one good (EF1) and efficiency corresponds to Pareto efficiency. However, polynomial-time algorithms are not known for finding such allocations. Considering relaxations of proportionality and EF1, respectively, as our notions of fairness, we show that fair and Pareto efficient allocations can be computed in strongly polynomial time. We consider the problem of a monopolist seller who wants to sell some items to a set of buyers. The buyers are strategic, unit-demand, and connected by a social network. Furthermore, the utility of a buyer is a decreasing function of the number of neighbors who do not own the item. In other words, they exhibit negative externalities, deriving utility from being unique in their purchases. In this model, any fixed setting of the price induces a sub-game on the buyers. We show that it is an exact potential game which admits multiple pure Nash Equilibria. A natural problem is to compute those pure Nash equilibria that raise the most and least revenue for the seller. These correspond respectively to the most optimistic and most pessimistic revenues that can be raised. We show that the revenues of both the best and worst equilibria are hard to approximate within sub-polynomial factors. Given this hardness, we consider a relaxed notion of pricing, where the price for the same item can vary within a constant factor for different buyers. We show a 4-approximation to the pessimistic revenue when the prices are relaxed by a factor of 4. The interesting aspect of this algorithm is that it uses a linear programming relaxation that only encodes part of the strategic behavior of the buyers in its constraints, and rounds this relaxation to obtain a starting configuration for performing relaxed Nash dynamics. Finally, for the maximum revenue Nash equilibrium, we show a 2-approximation for bipartite graphs (without price relaxation), and complement this result by showing that the problem is NP-Hard even on trees. We give the rst strongly polynomial time algorithm for computing an equilibrium for the linear utilities case of Fisher’s market model. We consider a problem with a set B of buyers and a set G of divisible goods. Each buyer i starts with an initial integral allocation ei of money. The integral utility for buyer i of good j is Uij. We rst develop a weakly polynomial time algorithm that runs in O(n 4 logUmax +n 3 emax) time, where n =jBj +jGj. We further modify the algorithm so that it runs in O(n 4 logn) time. These algorithms improve upon the previous best running time of O(n 8 logUmax +n 7 logemax), due to [5] We investigate nonparametric multiproduct pricing problems, in which we want to find revenue maximizing prices for products @math based on a set of customer samples @math . We mostly focus on the unit-demand case, in which products constitute strict substitutes and each customer aims to purchase a single product. In this setting a customer sample consists of a number of nonzero values for different products and possibly an additional product ranking. Once prices are fixed, each customer chooses to buy one of the products she can afford based on some predefined selection rule. We distinguish between the min-buying, max-buying, and rank-buying models. Some of our results also extend to single-minded pricing, in which case products are strict complements and every customer seeks to buy a single set of products, which she purchases if the sum of prices is below her valuation for that set. For the min-buying model we show that the revenue maximization problem is not approximable within factor @math for some constant @math , unless @math , thereby almost closing the gap between the known algorithmic results and previous lower bounds. We also prove inapproximability within @math , @math being an upper bound on the number of nonzero values per customer, and @math under slightly stronger assumptions and provide matching upper bounds. Surprisingly, these hardness results hold even if a price ladder constraint, i.e., a predefined order on the prices of all products, is given. Without the price ladder constraint we obtain similar hardness results for the special case of uniform valuations, i.e., the case that every customer has identical values for all the products she is interested in, assuming specific hardness of the balanced bipartite independent set problem in constant degree graphs or hardness of refuting random 3CNF formulas. Introducing a slightly more general problem definition in which customers are given as an explicit probability distribution, we obtain inapproximability within @math assuming @math . These results apply to single-minded pricing as well. For the max-buying model a polynomial-time approximation scheme exists if a price ladder is given. We give a matching lower bound by proving strong NP-hardness. Assuming limited product supply, we analyze a generic local search algorithm and prove that it is 2-approximate. Finally, we discuss implications for the rank-buying model.