Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting complex and intrinsic nonlinear features from handcrafted high-dimensional image features, which limits its effectiveness. To solve this issue, in this paper, we introduce a novel deep neural network (DNN) based model that directly predicts the CTR of an image ad based on raw image pixels and other basic features in one step. The DNN model employs convolution layers to automatically extract representative visual features from images, and nonlinear CTR features are then learned from visual features and other contextual features by using fully-connected layers. Empirical evaluations on a real world dataset with over 50 million records demonstrate the effectiveness and efficiency of this method.
In recent years, deep neural network has achieved big breakthroughs in many fields. In computer vision field, convolutional neural network (CNN) @cite_2 is one of the most efficient tools to extract effective image features from raw image pixels. In speech recognition, deep belief network (DBN) @cite_15 is used and much better performance is obtained comparing with Gaussian mixture models. Comparing with traditional models that have shallow structure, deep learning can model the underlying patterns from massive and complex data. With such learning ability, deep learning can be used as a good feature extractor and applied into many other applications @cite_3 @cite_35 . In CTR prediction field, besides @cite_34 that is mentioned in Section 2.1, DNN has also been used in some public CTR prediction competitions https: www.kaggle.com c avazu-ctr-prediction https: www.kaggle.com c criteo-display-ad-challenge recently. In these two competitions, only basic features are available for participants. An ensemble of four-layer DNNs which use fully-connected layers and different kinds of non-linear activations achieves better or comparable performance than LR with feature conjunction, factorization machines, decision trees, etc. Comparing with this method, our model can extract more powerful features by taking consideration of the visual features in image ads.
@cite_35 @cite_3 @cite_2 @cite_15 @cite_34
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Automatically detecting illustrations is needed for the target system.Deep Convolutional Neural Networks have been successful in computer vision tasks.DCNN with fine-tuning outperformed the other models including handcrafted features. Systems for aggregating illustrations require a function for automatically distinguishing illustrations from photographs as they crawl the network to collect images. A previous attempt to implement this functionality by designing basic features that were deemed useful for classification achieved an accuracy of only about 58 . On the other hand, deep neural networks had been successful in computer vision tasks, and convolutional neural networks (CNNs) had performed good at extracting such useful image features automatically. We evaluated alternative methods to implement this classification functionality with focus on deep neural networks. As the result of experiments, the method that fine-tuned deep convolutional neural network (DCNN) acquired 96.8 accuracy, outperforming the other models including the custom CNN models that were trained from scratch. We conclude that DCNN with fine-tuning is the best method for implementing a function for automatically distinguishing illustrations from photographs. In recent years, the widespread use of deep neural networks (DNNs) has facilitated great improvements in performance for computer vision tasks like image classification and object recognition. In most realistic computer vision applications, an input image undergoes some form of image distortion such as blur and additive noise during image acquisition or transmission. Deep networks trained on pristine images perform poorly when tested on such distortions. In this paper, we evaluate the effect of image distortions like Gaussian blur and additive noise on the activations of pre-trained convolutional filters. We propose a metric to identify the most noise susceptible convolutional filters and rank them in order of the highest gain in classification accuracy upon correction. In our proposed approach called DeepCorrect , we apply small stacks of convolutional layers with residual connections at the output of these ranked filters and train them to correct the worst distortion affected filter activations, while leaving the rest of the pre-trained filter outputs in the network unchanged. Performance results show that applying DeepCorrect models for common vision tasks like image classification (ImageNet), object recognition (Caltech-101, Caltech-256), and scene classification (SUN-397), significantly improves the robustness of DNNs against distorted images and outperforms other alternative approaches. Feature matters. In this paper, a novel deep neural network framework integrated with low-level features for salient object detection is proposed for complex images. We utilise the advantage of convolutional neural networks to automatically learn the high-level features that capture the structured information and semantic context in the image. In order to better adapt a CNN model into the saliency task, we redesign the network architecture based on typical saliency datasets, which is relatively small-scale compared to ImageNet. Several low-level features are extracted, which can effectively capture contrast and spatial information in the salient regions, and incorporated to compensate with the learned high-level features at the output of the very last fully connected layer. The concatenated feature vector is further fed into a hinge-loss SVM detector in a joint discriminative learning manner and the final saliency score of each region within the bounding box is obtained by the linear combination of the detector's weights. Experiments on three challenging benchmarks demonstrate our algorithm to be effective and superior than most low-level oriented state-of-the-arts in terms of precision-recall curves, F-measure and mean absolute errors. Moreover, a series of ablation studies are conducted to verify our algorithm's simplicity and efficiency from different aspects. Propose a novel deep neural network framework embedded with low-level features (LCNN) for salient object detection in complex images.Utilise the advantage of convolutional neural networks to automatically learn the high-level features that capture the structured information and semantic context in the image.Experiments on three challenging benchmarks demonstrate our algorithm to be effective and superior than most low-level oriented state-of-the-arts in terms of precision-recall curves, F-measure and mean absolute errors. Recently, neuron activations extracted from a pre-trained convolutional neural network (CNN) show promising performance in various visual tasks. However, due to the domain and task bias, using the features generated from the model pre-trained for image classification as image representations for instance retrieval is problematic. In this paper, we propose quartet-net learning to improve the discriminative power of CNN features for instance retrieval. The general idea is to map the features into a space where the image similarity can be better evaluated. Our network differs from the traditional Siamese-net in two ways. First, we adopt a double-margin contrastive loss with a dynamic margin tuning strategy to train the network which leads to more robust performance. Second, we introduce in the mimic learning regularization to improve the generalization ability of the network by preventing it from overfitting to the training data. Catering for the network learning, we collect a large-scale dataset, namely GeoPair, which consists of 68k matching image pairs and 63k non-matching pairs. Experiments on several standard instance retrieval datasets demonstrate the effectiveness of our method.