In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9 lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014.
More recently, the concept of distributed representations has been extended beyond word representations to sentences and paragraphs @cite_12 @cite_6 , relational entities @cite_27 @cite_7 , general text-based attributes @cite_13 , descriptive text of images @cite_16 , nodes in graph structure @cite_1 , and other applications.
@cite_7 @cite_1 @cite_6 @cite_27 @cite_16 @cite_13 @cite_12
2171086879 1953971037 1562955078 2251033195
In this paper we propose a general framework for learning distributed representations of attributes: characteristics of text whose representations can be jointly learned with word embeddings. Attributes can correspond to a wide variety of concepts, such as document indicators (to learn sentence vectors), language indicators (to learn distributed language representations), meta-data and side information (such as the age, gender and industry of a blogger) or representations of authors. We describe a third-order model where word context and attribute vectors interact multiplicatively to predict the next word in a sequence. This leads to the notion of conditional word similarity: how meanings of words change when conditioned on different attributes. We perform several experimental tasks including sentiment classification, cross-lingual document classification, and blog authorship attribution. We also qualitatively evaluate conditional word neighbours and attribute-conditioned text generation. We investigate the hypothesis that word representations ought to incorporate both distributional and relational semantics. To this end, we employ the Alternating Direction Method of Multipliers (ADMM), which flexibly optimizes a distributional objective on raw text and a relational objective on WordNet. Preliminary results on knowledge base completion, analogy tests, and parsing show that word representations trained on both objectives can give improvements in some cases. Distributed representations of meaning are a natural way to encode covariance relationships between words and phrases in NLP. By overcoming data sparsity problems, as well as providing information about semantic relatedness which is not available in discrete representations, distributed representations have proven useful in many NLP tasks. Recent work has shown how compositional semantic representations can successfully be applied to a number of monolingual applications such as sentiment analysis. At the same time, there has been some initial success in work on learning shared word-level representations across languages. We combine these two approaches by proposing a method for learning distributed representations in a multilingual setup. Our model learns to assign similar embeddings to aligned sentences and dissimilar ones to sentence which are not aligned while not requiring word alignments. We show that our representations are semantically informative and apply them to a cross-lingual document classification task where we outperform the previous state of the art. Further, by employing parallel corpora of multiple language pairs we find that our model learns representations that capture semantic relationships across languages for which no parallel data was used. Distributed representations of words have proven extremely useful in numerous natural language processing tasks. Their appeal is that they can help alleviate data sparsity problems common to supervised learning. Methods for inducing these representations require only unlabeled language data, which are plentiful for many natural languages. In this work, we induce distributed representations for a pair of languages jointly. We treat it as a multitask learning problem where each task corresponds to a single word, and task relatedness is derived from co-occurrence statistics in bilingual parallel data. These representations can be used for a number of crosslingual learning tasks, where a learner can be trained on annotations present in one language and applied to test data in another. We show that our representations are informative by using them for crosslingual document classification, where classifiers trained on these representations substantially outperform strong baselines (e.g. machine translation) when applied to a new language.