The advent of social media has provided data and insights about how people relate to information and culture. While information is composed by bits and its fundamental building bricks are relatively well understood, the same cannot be said for culture. The fundamental cultural unit has been defined as a "meme". Memes are defined in literature as specific fundamental cultural traits, that are floating in their environment together. Just like genes carried by bodies, memes are carried by cultural manifestations like songs, buildings or pictures. Memes are studied in their competition for being successfully passed from one generation of minds to another, in different ways. In this paper we choose an empirical approach to the study of memes. We downloaded data about memes from a well-known website hosting hundreds of different memes and thousands of their implementations. From this data, we empirically describe the behavior of these memes. We statistically describe meme occurrences in our dataset and we delineate their fundamental traits, along with those traits that make them more or less apt to be successful.
We do believe that the social network analysis behind meme spreading is interesting, however it leaves undescribed the fundamental characteristics of the memes themselves. While studying a system, it is important to know how the parts interact, but also how they function themselves, to have a better picture of what actually is happening in the world. Our paper tries to provide some contribution exactly in this last aspect: we do not consider network analysis, only the memes themselves. Closer to our work is @cite_21 , but here the author does not address the issues of collaboration and competition in internet memes.
@cite_21
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Analyzing the spreading patterns of memes with respect to their topic distributions and the underlying diffusion network structures is an important task in social network analysis. This task in many cases becomes very challenging since the underlying diffusion networks are often hidden, and the topic specific transmission rates are unknown either. In this paper, we propose a continuous time model, TOPICCASCADE, for topicsensitive information diffusion networks, and infer the hidden diffusion networks and the topic dependent transmission rates from the observed time stamps and contents of cascades. One attractive property of the model is that its parameters can be estimated via a convex optimization which we solve with an efficient proximal gradient based block coordinate descent (BCD) algorithm. In both synthetic and real-world data, we show that our method significantly improves over the previous state-of-the-art models in terms of both recovering the hidden diffusion networks and predicting the transmission times of memes. If a false rumor propagates via Twitter, while the truth propagates between friends in Facebook, which one will prevail? This question captures the essence of the problem we address here. We study the intertwined propagation of two competing "memes" (or viruses, rumors, products etc.) in a composite network. A key novelty is the use of a composite network, which in its simplest model is defined as a single set of nodes with two distinct types of edges interconnecting them. Each meme spreads across the composite network in accordance to an SIS-like propagation model (a flu-like infection-recovery). To study the epidemic behavior of our system, we formulate it as a non-linear dynamic system (NLDS). We develop a metric for each meme that is based on the eigenvalue of an appropriately constructed matrix and argue that this metric plays a key role in determining the "winning" meme. First, we prove that our metric determines the tipping point at which both memes become extinct eventually. Second, we conjecture that the meme with the strongest metric will most likely prevail over the other, and we show evidence of that via simulations in both real and synthetic composite networks. Our work is among the first to study the interplay between two competing memes in composite networks. A basic premise behind the study of large networks is that interaction leads to complex collective behavior. In our work we found very interesting and counterintuitive patterns for time evolving networks , which change some of the basic assumptions that were made in the past. We then develop models that explain processes which govern the network evolution, fit such models to real networks, and use them to generate realistic graphs or give formal explanations about their properties. In addition, our work has a wide range of applications: it can help us spot anomalous graphs and outliers, forecast future graph structure and run simulations of network evolution. Another important aspect of our research is the study of "local" patterns and structures of propagation in networks. We aim to identify building blocks of the networks and find the patterns of influence that these blocks have on information or virus propagation over the network. Our recent work included the study of the spread of influence in a large person-to-person product recommendation network and its effect on purchases. We also model the propagation of information on the blogosphere, and propose algorithms to efficiently find influential nodes in the network. A central topic of our thesis is also the analysis of large datasets as certain network properties only emerge and thus become visible when dealing with lots of data. We analyze the world's largest social and communication network of Microsoft Instant Messenger with 240 million people and 255 billion conversations. We also made interesting and counterintuitive observations about network community structure that suggest that only small network clusters exist, and that they merge and vanish as they grow. Internet memes are increasingly used to sway and manipulate public opinion. This prompts the need to study their propagation, evolution, and influence across the Web. In this paper, we detect and measure the propagation of memes across multiple Web communities, using a processing pipeline based on perceptual hashing and clustering techniques, and a dataset of 160M images from 2.6B posts gathered from Twitter, Reddit, 4chan's Politically Incorrect board ( pol ), and Gab, over the course of 13 months. We group the images posted on fringe Web communities ( pol , Gab, and The_Donald subreddit) into clusters, annotate them using meme metadata obtained from Know Your Meme, and also map images from mainstream communities (Twitter and Reddit) to the clusters. Our analysis provides an assessment of the popularity and diversity of memes in the context of each community, showing, e.g., that racist memes are extremely common in fringe Web communities. We also find a substantial number of politics-related memes on both mainstream and fringe Web communities, supporting media reports that memes might be used to enhance or harm politicians. Finally, we use Hawkes processes to model the interplay between Web communities and quantify their reciprocal influence, finding that pol substantially influences the meme ecosystem with the number of memes it produces, while has a higher success rate in pushing them to other communities.