Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
Yang and Leskovec @cite_7 examined patterns of temporal behavior for hashtags in Twitter. They presented a stable time series clustering algorithm and demonstrate the common temporal patterns that tweets containing hashtags follow. There have also been earlier studies focused on social influence and propagation. @cite_6 studied the problem of identifying influential bloggers in the blogosphere. They discovered that the most influential bloggers were not necessarily the most active. , @cite_10 have distinguished the effects of homophily from influence as motivators for propagation. As to the study of influence within Twitter, @cite_3 performed a comparison of three different measures of influence - indegree, retweets, and user mentions. They discovered that while retweets and mentions correlated well with each other, the indegree of users did not correlate well with the other two measures. Based on this, they hypothesized that the number of followers may not a good measure of influence. Recently, Romero and others @cite_5 introduced a novel influence measure that takes into account the passivity of the audience in the social network. They developed an iterative algorithm to compute influence in the style of the HITS algorithm and empirically demonstrated that the number of followers is a poor measure of influence.
@cite_7 @cite_3 @cite_6 @cite_5 @cite_10
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Previous studies have established the link between one's actions (e.g., engaging with others vs. minding one's own business) and one's national culture (e.g., collectivist vs. individualistic), and such actions have been shown to be important as they are collectively affiliated with a country's economic outcomes (e.g., Gross Domestic Product). Hitherto there has not been any systematic study of whether one's action on Twitter (e.g., deciding when to post messages) is linked to one's culture (e.g., country's Pace of Life). To fix that, we build different network snapshots starting from 55,000 seed users on Twitter, and we do so for 10 weeks across 30 countries (after filtering those with low penetration rates) for a total of 2.34 M profiles. Based on Hofstede's theory of cultural dimensions and Levine's Pace of Life theory, we consider three behavioral patterns on Twitter (i.e., temporal predictability of tweets, engaging with others, and supporting others who are less popular) and associate them with three different dimensions derived from the two theories: Pace of Life, Individualism and Power Distance. We find the following strong correlations: activity predictability negatively correlates with Pace of Life (r=-0.62), tweets with mentions negatively correlates with Individualism (r = -0.55), and power (e.g, Twitter popularity) imbalance in relationships (between, for example, two users mentioning each other) is correlated with Power Distance (r=0.62). These three cultural dimensions matter because they are associated with a country's socio-economic aspects - with GDP per capita, income inequality, and education expenditure. Twitter as one of the most important microblogging online social networks has attracted more than 200 million users in recent years. Although there have been several attempts on characterizing the Twitter by using incomplete sampled data, they have not been very successful to estimate the characteristics of the whole network. In this paper, we characterize Twitter by sampling from its social graph and user behaviors through a random walk based sampling technique called Respondent-Driven Sampling (RDS). To the best of our knowledge, for the first time RDS method and its estimator are used in order to obtain uniform unbiased estimation of several key structural and behavioral properties of Twitter. We compared the performance of the proposed method with other sampling methods such as Metropolis-Hasting Random Walk (MHRW) and sampling from active users (Timeline) against the uniform sampling (UNI). In order to gather the required data, we have implemented four independent crawlers. Our experimental results indicate that the RDS method exhibits lower estimation errors to the sample in- and out-degree distribution compared to MHRW and Timeline. We also show that RDS is more suitable to sample the followers vs. followings ratio, and the correlation between followers followings vs. tweets. The new social media such as Twitter and Sina Weibo has become an increasingly popular channel for spreading influence, challenging traditional media such as TVs and newspapers. The most influential and verified users, also called big-V accounts on Sina Weibo often attract million of followers and fans, creating massive “celebrity-centric” social networks on the social media, which play a key role in disseminating breaking news, latest events, and controversial opinions on social issues. Given the importance of these accounts, it is very crucial to understand social networks and user influence of these accounts and profile their followers' behaviors. Towards this end, this paper monitors a selected group of influential users on Sina Weibo and collects their tweet streams as well as retweeting and commenting activities on these tweets from their followers. Our analysis on tweet data streams from Sina Weibo reveals when and what the followers comment on the tweets of these influential users, and discovers different temporal patterns and word diversity in the comments. Based on the insight gained from follower characteristics, we further develop simple and intuitive algorithms for classifying the followers into spammers and normal fans. Our experimental results demonstrate that the proposed algorithms are able to achieve an average accuracy of 95.20 in detecting spammers from the followers who have commented on the tweets of these influential accounts. This paper focuses on the problem of identifying influential users of micro-blogging services. Twitter, one of the most notable micro-blogging services, employs a social-networking model called "following", in which each user can choose who she wants to "follow" to receive tweets from without requiring the latter to give permission first. In a dataset prepared for this study, it is observed that (1) 72.4 of the users in Twitter follow more than 80 of their followers, and (2) 80.5 of the users have 80 of users they are following follow them back. Our study reveals that the presence of "reciprocity" can be explained by phenomenon of homophily. Based on this finding, TwitterRank, an extension of PageRank algorithm, is proposed to measure the influence of users in Twitter. TwitterRank measures the influence taking both the topical similarity between users and the link structure into account. Experimental results show that TwitterRank outperforms the one Twitter currently uses and other related algorithms, including the original PageRank and Topic-sensitive PageRank.