Nowadays, Cable TV operators provide their users multiple ways to watch TV content, such as Live TV and Video on Demand (VOD) services. In the last years, Catch-up TV has been introduced, allowing users to watch recent broadcast content whenever they want to. Understanding how the users interact with such services is important to develop solutions that may increase user satisfaction , user engagement and user consumption. In this paper, we characterize, for the first time, how users interact with a large European Cable TV operator that provides Live TV, Catch-up TV and VOD services. We analyzed many characteristics, such as the service usage, user engagement, program type, program genres and time periods. This characterization will help us to have a deeper understanding on how users interact with these different services, that may be used to enhance the recommendation systems of Cable TV providers.
@cite_4 presented a Live TV study for a large IPTV service that measures user holding time (i.e. the time it takes from the moment the user starting a content to the moment he starts watching a different content). When channel surfing, they found that on average users take 10 seconds to change channel and when actually viewing a content they watch it for 10 minutes on average. They also evaluated the popularity of program categories and found that it changes throughout the day. For example, kids programs have a greater share during the morning period. @cite_3 present a user study for an IPTV provider that offers both Live TV and VOD services. They also measure the user holding time. It was found that the holding time for VOD is significantly longer than Live TV. When channel surfing is discounted, Live TV and VOD present similar holding times. They measure the transition probabilities among Live TV, VOD and not watching TV, and found out that the users are equally likely to transition to any other mode.
@cite_4 @cite_3
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IPTV services deployed nowadays often consist of both live TV and Video-on-Demand (VoD), offered by the same service provider to the same pool of users over the same managed network. Understanding user behaviors in such a setting is hence an important step for system modelling and optimization. Previous studies on user behavior on video services were on either live TV or VoD. For the first time, we conduct an in-depth large-scale behavior study for IPTV users offering simultaneously live TV and VoD choices at the same time. Our data is from the largest IPTV service provider in China, offering hundreds of live channels and hundreds of thousands of VoD files, with traces covering more than 1.9 million users over a period of 5 months. This large dataset provides us a unique opportunity to cross-compare user viewing behaviors for these services on the same platform, and sheds valuable insights on how users interact with such a simultaneous system. Our results lead to new understanding on IPTV user behaviors which have strong implications on system design. For example, we find that the average holding time for VoD is significantly longer than live TV. live TV users tend to surf more. However, if such channel surfing is discounted, the holding times of both services are not much different. While users in VoD tend to view HD longer, channel popularity for live TV is much less dependent on its video quality. In contrast to some popular assumptions on user interactivity, the transitions among live TV, VoD, and offline modes are far from a Markov model. Video-on-demand over IP (VOD) is one of the best-known examples of "next-generation" Internet applications cited as a goal by networking and multimedia researchers. Without empirical data, researchers have generally relied on simulated models to drive their design and developmental efforts. In this paper, we present one of the first measurement studies of a large VOD system, using data covering 219 days and more than 150,000 users in a VOD system deployed by China Telecom. Our study focuses on user behavior, content access patterns, and their implications on the design of multimedia streaming systems. Our results also show that when used to model the user-arrival rate, the traditional Poisson model is conservative and overestimates the probability of large arrival groups. We introduce a modified Poisson distribution that more accurately models our observations. We also observe a surprising result, that video session lengths has a weak inverse correlation with the video's popularity. Finally, we gain better understanding of the sources of video popularity through analysis of a number of internal and external factors. As the distribution of the video over the Internet becomes main- stream and its consumption moves from the computer to the TV screen, user expectation for high quality is constantly increasing. In this context, it is crucial for content providers to understand if and how video quality affects user engagement and how to best invest their resources to optimize video quality. This paper is a first step towards addressing these questions. We use a unique dataset that spans different content types, including short video on demand (VoD), long VoD, and live content from popular video con- tent providers. Using client-side instrumentation, we measure quality metrics such as the join time, buffering ratio, average bitrate, rendering quality, and rate of buffering events. We quantify user engagement both at a per-video (or view) level and a per-user (or viewer) level. In particular, we find that the percentage of time spent in buffering (buffering ratio) has the largest impact on the user engagement across all types of content. However, the magnitude of this impact depends on the content type, with live content being the most impacted. For example, a 1 increase in buffering ratio can reduce user engagement by more than three minutes for a 90-minute live video event. We also see that the average bitrate plays a significantly more important role in the case of live content than VoD content. The distribution of videos over the Internet is drastically transforming how media is consumed and monetized. Content providers, such as media outlets and video subscription services, would like to ensure that their videos do not fail, startup quickly, and play without interruptions. In return for their investment in video stream quality, content providers expect less viewer abandonment, more viewer engagement, and a greater fraction of repeat viewers, resulting in greater revenues. The key question for a content provider or a CDN is whether and to what extent changes in video quality can cause changes in viewer behavior. Our work is the first to establish a causal relationship between video quality and viewer behavior, taking a step beyond purely correlational studies. To establish causality, we use Quasi-Experimental Designs, a novel technique adapted from the medical and social sciences. We study the impact of video stream quality on viewer behavior in a scientific data-driven manner by using extensive traces from Akamai's streaming network that include 23 million views from 6.7 million unique viewers. We show that viewers start to abandon a video if it takes more than 2 seconds to start up, with each incremental delay of 1 second resulting in a 5.8 increase in the abandonment rate. Further, we show that a moderate amount of interruptions can decrease the average play time of a viewer by a significant amount. A viewer who experiences a rebuffer delay equal to 1 of the video duration plays 5 less of the video in comparison to a similar viewer who experienced no rebuffering. Finally, we show that a viewer who experienced failure is 2.32 less likely to revisit the same site within a week than a similar viewer who did not experience a failure.