Social status refers to the relative position within the society. It is an important notion in sociology and related research. The problem of measuring social status has been studied for many years. Various indicators are proposed to assess social status of individuals, including educational attainment, occupation, and income wealth. However, these indicators are sometimes difficult to collect or measure. We investigate social networks for alternative measures of social status. Online activities expose certain traits of users in the real world. We are interested in how these activities are related to social status, and how social status can be predicted with social network data. To the best of our knowledge, this is the first study on connecting online activities with social status in reality. In particular, we focus on the network structure of microblogs in this study. A user following another implies some kind of status. We cast the predicted social status of users to the "status" of real-world entities, e.g., universities, occupations, and regions, so that we can compare and validate predicted results with facts in the real world. We propose an efficient algorithm for this task and evaluate it on a dataset consisting of 3.4 million users from Sina Weibo. The result shows that it is possible to predict social status with reasonable accuracy using social network data. We also point out challenges and limitations of this approach, e.g., inconsistence between online popularity and real-world status for certain users. Our findings provide insights on analyzing online social status and future designs of ranking schemes for social networks.
Membership inference can be considered as a user profiling problem, where missing attributes are inferred from known attributes and network structure. Several works are built on the idea of propagation. ( backstrom2010 ) proposed an algorithm specialized to locations. ( mislove2010 ) infer user profiles in a university by applying a graph clustering algorithm. However, members of the detected cluster do not necessarily share the same attribute. Pennacchiotti and Popescu ( pennacchiotti2011 ) proposed a hybrid algorithm to infer binary attributes, by combining machine learning methods and propagation on networks. More complicated models are proposed to capture the correlation between different types of attributes @cite_28 , and the relationship between node and edge @cite_19 . Limitations of the user profiling problem were discussed in @cite_10 .
@cite_28 @cite_19 @cite_10
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This paper tackles the problem of detecting topical communities from within an organization by mining readily available network access pattern information. A Bayesian generative process is used to model the behavior of user's network access pattern and thereby her consumption of online content. The idea is that users within same topical interest group tend to share similar online access patterns. By leveraging this pattern, along with side information of domain-names and keywords within the accessed websites, one is able to model these observations under the framework of a mixed membership statistical model. Hence the access patterns of users-to-websites, as measured at the edge of an organization's network boundary, can be decomposed into constituent topical communities without any human effort in selecting specific features. Experimental results on real-world network flow trace demonstrate that the proposed method can effectively detect topically meaningful community structures. Besides better detection accuracy of communities compared with other community detection methods, the proposed method can detect interesting but non-evident hidden communities which cannot readily be detected by other known methods. The group membership prediction (GMP) problem involves predicting whether or not a collection of instances share a certain semantic property. For instance, in kinship verification given a collection of images, the goal is to predict whether or not they share a familial relationship. In this context we propose a novel probability model and introduce latent view-specific and view-shared random variables to jointly account for the view-specific appearance and cross-view similarities among data instances. Our model posits that data from each view is independent conditioned on the shared variables. This postulate leads to a parametric probability model that decomposes group membership likelihood into a tensor product of data-independent parameters and data-dependent factors. We propose learning the data-independent parameters in a discriminative way with bilinear classifiers, and test our prediction algorithm on challenging visual recognition tasks such as multi-camera person re-identification and kinship verification. On most benchmark datasets, our method can significantly outperform the current state-of-the-art. Many interesting domains in machine learning can be viewed as networks, with relationships (e.g., friendships) connecting items (e.g., individuals). The Active Exploration (AE) task is to identify all items in a network with a desired trait (i.e., positive labels) given only partial information about the network. The AE process iteratively queries for labels or network structure within a limited budget; thus, accurate predictions prior to making each query is critical to maximizing the number of positives gathered. However, the targeted AE query process produces partially observed networks that can create difficulties for predictive modeling. In particular, we demonstrate that these partial networks can exhibit extreme label correlation bias, which makes it difficult for conventional relational learning methods to accurately estimate relational parameters. To overcome this issue, we model the joint distribution of possible edges and labels to improve learning and inference. Our proposed method, Probabilistic Relational Expectation Maximization (PR-EM), is the first AE approach to accurately learn the complex dependencies between attributes, labels, and structure to improve predictions. PR-EM utilizes collective inference over the missing relationships in the partial network to jointly infer unknown item traits. Further, we develop a linear inference algorithm to facilitate efficient use of PR-EM in large networks. We test our approach on four real world networks, showing that AE with PR-EM gathers significantly more positive items compared to state-of-the-art methods. Recommender systems are being widely applied in many application settings to suggest products, services, and information items to potential consumers. Collaborative filtering, the most successful recommendation approach, makes recommendations based on past transactions and feedback from consumers sharing similar interests. A major problem limiting the usefulness of collaborative filtering is the sparsity problem, which refers to a situation in which transactional or feedback data is sparse and insufficient to identify similarities in consumer interests. In this article, we propose to deal with this sparsity problem by applying an associative retrieval framework and related spreading activation algorithms to explore transitive associations among consumers through their past transactions and feedback. Such transitive associations are a valuable source of information to help infer consumer interests and can be explored to deal with the sparsity problem. To evaluate the effectiveness of our approach, we have conducted an experimental study using a data set from an online bookstore. We experimented with three spreading activation algorithms including a constrained Leaky Capacitor algorithm, a branch-and-bound serial symbolic search algorithm, and a Hopfield net parallel relaxation search algorithm. These algorithms were compared with several collaborative filtering approaches that do not consider the transitive associations: a simple graph search approach, two variations of the user-based approach, and an item-based approach. Our experimental results indicate that spreading activation-based approaches significantly outperformed the other collaborative filtering methods as measured by recommendation precision, recall, the F-measure, and the rank score. We also observed the over-activation effect of the spreading activation approach, that is, incorporating transitive associations with past transactional data that is not sparse may "dilute" the data used to infer user preferences and lead to degradation in recommendation performance.