Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the design, implementation, and deployment of an advertisement auditing system called iWnder that uses crowdsourcing to reveal in real time whether a display advertisement has been targeted or not. Crowdsourcing simplifies the detection of targeted advertising, but requires reporting to a central repository the impressions seen by different users, thereby jeopardising their privacy. We break this deadlock with a privacy preserving data sharing protocol that allows iWnder to compute global statistics required to detect targeting, while keeping the advertisements seen by individual users and their browsing history private. We conduct a simulation study to explore the effect of different parameters and a live validation to demonstrate the accuracy of our approach. Unlike previous solutions, iWnder can even detect indirect targeting, i.e., marketing campaigns that promote a product or service whose description bears no semantic overlap with its targeted audience.
Correlation-based solutions treat the online advertising ecosystem as a blackbox and apply machine learning and statistical methods to detect correlations between the browsing behavior and other characteristics of a user (OS, device type, location, ) and the ads he sees. For instance, XRay @cite_37 and Sunlight @cite_47 create for each persona several . Each shadow account performs a subset of the actions performed by the original persona. By analyzing the common actions performed by shadow accounts receiving the same reaction from the ecosystem ( , the same ad), the authors can infer the cause of a targeting event. AdFisher @cite_53 uses similar concepts to find discrimination practices, for instance, in the ads shown to men vs. women. As with topic-based detection, this technique presents important challenges related to scalability and practical implementation. Moreover, they are not suitable for real-time targeting detection. With the exception of @cite_18 , no previous work has been implemented as a tool for end-users. Most of them, including @cite_18 , rely on content-based analysis, thereby suffering from scalability issues and inability to detect indirect targeting.
@cite_37 @cite_47 @cite_18 @cite_53
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We present Sunlight, a system that detects the causes of targeting phenomena on the web -- such as personalized advertisements, recommendations, or content -- at large scale and with solid statistical confidence. Today's web is growing increasingly complex and impenetrable as myriad of services collect, analyze, use, and exchange users' personal information. No one can tell who has what data, for what purposes they are using it, and how those uses affect the users. The few studies that exist reveal problematic effects -- such as discriminatory pricing and advertising -- but they are either too small-scale to generalize or lack formal assessments of confidence in the results, making them difficult to trust or interpret. Sunlight brings a principled and scalable methodology to personal data measurements by adapting well-established methods from statistics for the specific problem of targeting detection. Our methodology formally separates different operations into four key phases: scalable hypothesis generation, interpretable hypothesis formation, statistical significance testing, and multiple testing correction. Each phase bears instantiations from multiple mechanisms from statistics, each making different assumptions and tradeoffs. Sunlight offers a modular design that allows exploration of this vast design space. We explore a portion of this space, thoroughly evaluating the tradeoffs both analytically and experimentally. Our exploration reveals subtle tensions between scalability and confidence. Sunlight's default functioning strikes a balance to provide the first system that can diagnose targeting at fine granularity, at scale, and with solid statistical justification of its results. We showcase our system by running two measurement studies of targeting on the web, both the largest of their kind. Our studies -- about ad targeting in Gmail and on the web -- reveal statistically justifiable evidence that contradicts two Google statements regarding the lack of targeting on sensitive and prohibited topics. Tracking multiple persons in a monocular video of a crowded scene is a challenging task. Humans can master it even if they loose track of a person locally by re-identifying the same person based on their appearance. Care must be taken across long distances, as similar-looking persons need not be identical. In this work, we propose a novel graph-based formulation that links and clusters person hypotheses over time by solving an instance of a minimum cost lifted multicut problem. Our model generalizes previous works by introducing a mechanism for adding long-range attractive connections between nodes in the graph without modifying the original set of feasible solutions. This allows us to reward tracks that assign detections of similar appearance to the same person in a way that does not introduce implausible solutions. To effectively match hypotheses over longer temporal gaps we develop new deep architectures for re-identification of people. They combine holistic representations extracted with deep networks and body pose layout obtained with a state-of-the-art pose estimation model. We demonstrate the effectiveness of our formulation by reporting a new state-of-the-art for the MOT16 benchmark. The code and pre-trained models are publicly available. We consider the problem of estimating occurrence rates of rare eventsfor extremely sparse data, using pre-existing hierarchies to perform inference at multiple resolutions. In particular, we focus on the problem of estimating click rates for (webpage, advertisement) pairs (called impressions) where both the pages and the ads are classified into hierarchies that capture broad contextual information at different levels of granularity. Typically the click rates are low and the coverage of the hierarchies is sparse. To overcome these difficulties we devise a sampling method whereby we analyze aspecially chosen sample of pages in the training set, and then estimate click rates using a two-stage model. The first stage imputes the number of (webpage, ad) pairs at all resolutions of the hierarchy to adjust for the sampling bias. The second stage estimates clickrates at all resolutions after incorporating correlations among sibling nodes through a tree-structured Markov model. Both models are scalable and suited to large scale data mining applications. On a real-world dataset consisting of 1 2 billion impressions, we demonstrate that even with 95 negative (non-clicked) events in the training set, our method can effectively discriminate extremely rare events in terms of their click propensity. Health surveillance systems based on online user-generated content often rely on the identification of textual markers that are related to a target disease. Given the high volume of available data, these systems benefit from an automatic feature selection process. This is accomplished either by applying statistical learning techniques, which do not consider the semantic relationship between the selected features and the inference task, or by developing labour-intensive text classifiers. In this paper, we use neural word embeddings, trained on social media content from Twitter, to determine, in an unsupervised manner, how strongly textual features are semantically linked to an underlying health concept. We then refine conventional feature selection methods by a priori operating on textual variables that are sufficiently close to a target concept. Our experiments focus on the supervised learning problem of estimating influenza-like illness rates from Google search queries. A "flu infection" concept is formulated and used to reduce spurious and potentially confounding features that were selected by previously applied approaches. In this way, we also address forms of scepticism regarding the appropriateness of the feature space, alleviating potential cases of overfitting. Ultimately, the proposed hybrid feature selection method creates a more reliable model that, according to our empirical analysis, improves the inference performance (Mean Absolute Error) of linear and nonlinear regressors by 12 and 28.7 , respectively.