Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
There has been some prior work on analyzing connections on Twitter. @cite_1 studied social interactions on Twitter to reveal that the driving process for usage is a sparse hidden network underlying the friends and followers, while most of the links represent meaningless interactions. @cite_11 have examined Twitter as a mechanism for word-of-mouth advertising. They considered particular brands and products and examined the structure of the postings and the change in sentiments. @cite_9 proposed a propagation model that predicts which users will tweet about which URL based on the history of past user activity.
@cite_9 @cite_1 @cite_11
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With the advent of Twitter and other lightweight social-networking services, one might think that it is easier than ever to maintain geographically dispersed, weaker social ties. By contrast, in this study we show that the international Twitter communication landscape is not only still largely predetermined by physical distance, but that it also depends on countries' social, economic, and cultural attributes. We describe a study of an international Twitter mention network of 13 million users across over 100 countries. We show that the Gravity Model, which hypothesizes that the flow between two areas is proportional to their masses (which we approximate using internet penetration) and inversely proportional to the distance between them, is correlated (r=0.68) with the international communication flow. Using this model, along with other social, economic, and cultural variables, we predict the communication volume at Adjusted R2 of @math , with trade, language and racial intolerance especially impacting communication. We discuss the implications of these barriers to communication in the contexts of collaborative work, software design, and recommendation systems. Twitter as one of the most important microblogging online social networks has attracted more than 200 million users in recent years. Although there have been several attempts on characterizing the Twitter by using incomplete sampled data, they have not been very successful to estimate the characteristics of the whole network. In this paper, we characterize Twitter by sampling from its social graph and user behaviors through a random walk based sampling technique called Respondent-Driven Sampling (RDS). To the best of our knowledge, for the first time RDS method and its estimator are used in order to obtain uniform unbiased estimation of several key structural and behavioral properties of Twitter. We compared the performance of the proposed method with other sampling methods such as Metropolis-Hasting Random Walk (MHRW) and sampling from active users (Timeline) against the uniform sampling (UNI). In order to gather the required data, we have implemented four independent crawlers. Our experimental results indicate that the RDS method exhibits lower estimation errors to the sample in- and out-degree distribution compared to MHRW and Timeline. We also show that RDS is more suitable to sample the followers vs. followings ratio, and the correlation between followers followings vs. tweets. Twitter is now used to distribute substantive content such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users' perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment and those currently revealed by search engines. We then conducted two experiments in which we systematically manipulated several features of tweets to assess their impact on credibility ratings. We show that users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments. Based on these findings, we discuss strategies tweet authors can use to enhance their credibility with readers (and strategies astute readers should be aware of!). We propose design improvements for displaying social search results so as to better convey credibility. We present results of network analyses of information diffusion on Twitter, via users’ ongoing social interactions as denoted by “@username” mentions. Incorporating survival analysis, we constructed a novel model to capture the three major properties of information diffusion: speed, scale, and range. On the whole, we find that some properties of the tweets themselves predict greater information propagation but that properties of the users, the rate with which a user is mentioned historically in particular, are equal or stronger predictors. Implications for end users and system designers are discussed.