Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the design, implementation, and deployment of an advertisement auditing system called iWnder that uses crowdsourcing to reveal in real time whether a display advertisement has been targeted or not. Crowdsourcing simplifies the detection of targeted advertising, but requires reporting to a central repository the impressions seen by different users, thereby jeopardising their privacy. We break this deadlock with a privacy preserving data sharing protocol that allows iWnder to compute global statistics required to detect targeting, while keeping the advertisements seen by individual users and their browsing history private. We conduct a simulation study to explore the effect of different parameters and a live validation to demonstrate the accuracy of our approach. Unlike previous solutions, iWnder can even detect indirect targeting, i.e., marketing campaigns that promote a product or service whose description bears no semantic overlap with its targeted audience.
The only topic-based solution meant to be used by real users is MyAdchoice @cite_18 , which has been implemented in the form of a browser extension. This extension is available only under request, and based on the information reported in the paper, it has been only used in a beta-testing phase by few tens of friends and colleagues. Independently of the specific pros and cons of individual solutions, topic-based detection presents some common limitations. The most important being that it can only detect direct interest-based targeted advertising. It is unable to detect other forms of targeting based on demographic or geographic parameters, as well as indirect targeting (see for definitions).
@cite_18
2742272831 1964659144 2949477300 1998451808
It is necessary to understand the content of articles and user preferences to make effective news recommendations. While ID-based methods, such as collaborative filtering and low-rank factorization, are well known for making recommendations, they are not suitable for news recommendations because candidate articles expire quickly and are replaced with new ones within short spans of time. Word-based methods, which are often used in information retrieval settings, are good candidates in terms of system performance but have issues such as their ability to cope with synonyms and orthographical variants and define "queries" from users' historical activities. This paper proposes an embedding-based method to use distributed representations in a three step end-to-end manner: (i) start with distributed representations of articles based on a variant of a denoising autoencoder, (ii) generate user representations by using a recurrent neural network (RNN) with browsing histories as input sequences, and (iii) match and list articles for users based on inner-product operations by taking system performance into consideration. The proposed method performed well in an experimental offline evaluation using past access data on Yahoo! JAPAN's homepage. We implemented it on our actual news distribution system based on these experimental results and compared its online performance with a method that was conventionally incorporated into the system. As a result, the click-through rate (CTR) improved by 23 and the total duration improved by 10 , compared with the conventionally incorporated method. Services that incorporated the method we propose are already open to all users and provide recommendations to over ten million individual users per day who make billions of accesses per month. With the pervasiveness of online social media and rapid growth of web data, a large amount of multi-media data is available online. However, how to organize them for facilitating users' experience and government supervision remains a problem yet to be seriously investigated. Topic detection and tracking, which has been a hot research topic for decades, could cluster web videos into different topics according to their semantic content. However, how to online discover topic and track them from web videos and images has not been fully discussed. In this paper, we formulate topic detection and tracking as an online tracking, detection and learning problem. First, by learning from historical data including labeled data and plenty of unlabeled data using semi-supervised multi-class multi-feature method, we obtain a topic tracker which could also discover novel topics from the new stream data. Second, when new data arrives, an online updating method is developed to make topic tracker adaptable to the evolution of the stream data. We conduct experiments on public dataset to evaluate the performance of the proposed method and the results demonstrate its effectiveness for topic detection and tracking. The visual cues from multiple support regions of different sizes and resolutions are complementary in classifying a candidate box in object detection. Effective integration of local and contextual visual cues from these regions has become a fundamental problem in object detection. In this paper, we propose a gated bi-directional CNN (GBD-Net) to pass messages among features from different support regions during both feature learning and feature extraction. Such message passing can be implemented through convolution between neighboring support regions in two directions and can be conducted in various layers. Therefore, local and contextual visual patterns can validate the existence of each other by learning their nonlinear relationships and their close interactions are modeled in a more complex way. It is also shown that message passing is not always helpful but dependent on individual samples. Gated functions are therefore needed to control message transmission, whose on-or-offs are controlled by extra visual evidence from the input sample. The effectiveness of GBD-Net is shown through experiments on three object detection datasets, ImageNet, Pascal VOC2007 and Microsoft COCO. This paper also shows the details of our approach in wining the ImageNet object detection challenge of 2016, with source code provided on this https URL . The collection of huge amount of tracking data made possible by the widespread use of GPS devices, enabled the analysis of such data for several applications domains, ranging from traffic management to advertisement and social studies. However, the raw positioning data, as it is detected by GPS devices, lacks of semantic information since this data does not natively provide any additional contextual information like the places that people visited or the activities performed. Traditionally, this information is collected by hand filled questionnaire where a limited number of users are asked to annotate their tracks with the activities they have done. With the purpose of getting large amount of semantically rich trajectories, we propose an algorithm for automatically annotating raw trajectories with the activities performed by the users. To do this, we analyse the stops points trying to infer the Point Of Interest (POI) the user has visited. Based on the category of the POI and a probability measure based on the gravity law, we infer the activity performed. We experimented and evaluated the method in a real case study of car trajectories, manually annotated by users with their activities. Experimental results are encouraging and will drive our future works.