Recommendation system could help the companies to persuade users to visit or consume at a particular place, which was based on many traditional methods such as the set of collaborative filtering algorithms. Most research discusses the model design or feature engineering methods to minimize the root mean square error (RMSE) of rating prediction, but lacks exploring the ways to generate the reasons for recommendations. This paper proposed an integrated neural network based model which integrates rating scores prediction and explainable words generation. Based on the experimental results, this model presented lower RMSE compared with traditional methods, and generate the explanation of recommendation to convince customers to visit the recommended place.
0.05in Collaborative Filtering is commonly used in recommender system @cite_12 @cite_11 @cite_16 @cite_2 --- exploiting similarity among the preference of users to generate recommendations. Research is done using users’ historical data to predict ratings, and deliver the results of recommendation to users @cite_26 @cite_9 . The traditional methods in rating prediction are the user-based model, and matrix factorization(MF). According to @cite_18 , they introduced the user-based method which predicts the rating scores based on the other users who have similar preferences. Regarding matrix factorization, mentioned the applications of two commonly used methods: Singular Value Decomposition(SVD) and Non-negative Matrix Factorization(NMF) @cite_18 . Additionally, many researchers utilized neural-based collaborative filtering model for rating prediction @cite_1 @cite_23 . However, there are many limitations for the traditional algorithms such as scalability problems, and lacking bias terms. As for neural collaborative filtering, it performs better on rating prediction, but there is no description of generating explainable text in empirical works.
@cite_18 @cite_26 @cite_9 @cite_1 @cite_23 @cite_2 @cite_16 @cite_12 @cite_11
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The collaborative filtering approach to recommender systems predicts user preferences for products or services by learning past user-item relationships. In this work, we propose novel algorithms for predicting user ratings of items by integrating complementary models that focus on patterns at different scales. At a local scale, we use a neighborhood-based technique that infers ratings from observed ratings by similar users or of similar items. Unlike previous local approaches, our method is based on a formal model that accounts for interactions within the neighborhood, leading to improved estimation quality. At a higher, regional, scale, we use SVD-like matrix factorization for recovering the major structural patterns in the user-item rating matrix. Unlike previous approaches that require imputations in order to fill in the unknown matrix entries, our new iterative algorithm avoids imputation. Because the models involve estimation of millions, or even billions, of parameters, shrinkage of estimated values to account for sampling variability proves crucial to prevent overfitting. Both the local and the regional approaches, and in particular their combination through a unifying model, compare favorably with other approaches and deliver substantially better results than the commercial Netflix Cinematch recommender system on a large publicly available data set. A major challenge for collaborative filtering (CF) techniques in recommender systems is the data sparsity that is caused by missing and noisy ratings. This problem is even more serious for CF domains where the ratings are expressed numerically, e.g. as 5-star grades. We assume the 5-star ratings are unordered bins instead of ordinal relative preferences. We observe that, while we may lack the information in numerical ratings, we sometimes have additional auxiliary data in the form of binary ratings. This is especially true given that users can easily express themselves with their preferences expressed as likes or dislikes for items. In this paper, we explore how to use these binary auxiliary preference data to help reduce the impact of data sparsity for CF domains expressed in numerical ratings. We solve this problem by transferring the rating knowledge from some auxiliary data source in binary form (that is, likes or dislikes), to a target numerical rating matrix. In particular, our solution is to model both the numerical ratings and ratings expressed as like or dislike in a principled way. We present a novel framework of Transfer by Collective Factorization (TCF), in which we construct a shared latent space collectively and learn the data-dependent effect separately. A major advantage of the TCF approach over the previous bilinear method of collective matrix factorization is that we are able to capture the data-dependent effect when sharing the data-independent knowledge. This allows us to increase the overall quality of knowledge transfer. We present extensive experimental results to demonstrate the effectiveness of TCF at various sparsity levels, and show improvements of our approach as compared to several state-of-the-art methods. Collaborative filtering or recommender systems use a database about user preferences to predict additional topics or products a new user might like. In this paper we describe several algorithms designed for this task, including techniques based on correlation coefficients, vector-based similarity calculations, and statistical Bayesian methods. We compare the predictive accuracy of the various methods in a set of representative problem domains. We use two basic classes of evaluation metrics. The first characterizes accuracy over a set of individual predictions in terms of average absolute deviation. The second estimates the utility of a ranked list of suggested items. This metric uses an estimate of the probability that a user will see a recommendation in an ordered list. Experiments were run for datasets associated with 3 application areas, 4 experimental protocols, and the 2 evaluation metr rics for the various algorithms. Results indicate that for a wide range of conditions, Bayesian networks with decision trees at each node and correlation methods outperform Bayesian-clustering and vector-similarity methods. Between correlation and Bayesian networks, the preferred method depends on the nature of the dataset, nature of the application (ranked versus one-by-one presentation), and the availability of votes with which to make predictions. Other considerations include the size of database, speed of predictions, and learning time. Collaborative Filtering(CF)-based recommendation algorithms, such as Latent Factor Models (LFM), work well in terms of prediction accuracy. However, the latent features make it difficulty to explain the recommendation results to the users. Fortunately, with the continuous growth of online user reviews, the information available for training a recommender system is no longer limited to just numerical star ratings or user item features. By extracting explicit user opinions about various aspects of a product from the reviews, it is possible to learn more details about what aspects a user cares, which further sheds light on the possibility to make explainable recommendations. In this work, we propose the Explicit Factor Model (EFM) to generate explainable recommendations, meanwhile keep a high prediction accuracy. We first extract explicit product features (i.e. aspects) and user opinions by phrase-level sentiment analysis on user reviews, then generate both recommendations and disrecommendations according to the specific product features to the user's interests and the hidden features learned. Besides, intuitional feature-level explanations about why an item is or is not recommended are generated from the model. Offline experimental results on several real-world datasets demonstrate the advantages of our framework over competitive baseline algorithms on both rating prediction and top-K recommendation tasks. Online experiments show that the detailed explanations make the recommendations and disrecommendations more influential on user's purchasing behavior.