E-commerce web applications are almost ubiquitous in our day to day life, however as useful as they are, most of them have little to no adaptation to user needs, which in turn can cause both lower conversion rates as well as unsatisfied customers. We propose a machine learning system which learns the user behaviour from multiple previous sessions and predicts useful metrics for the current session. In turn, these metrics can be used by the applications to customize and better target the customer, which can mean anything from offering better offers of specific products, targeted notifications or placing smart ads. The data used for the learning algorithm is extracted from Google Analytics Enhanced E-commerce, which is enabled by most e-commerce websites and thus the system can be used by any such merchant. In order to learn the user patterns, only its behaviour features were used, which don't include names, gender or any other personal information that could identify the user. The learning model that was used is a double recurrent neural network which learns both intra-session and inter-session features. The model predicts for each session a probability score for each of the defined target classes.
For Recommender Systems, classical approaches use either collaborative filtering or content-based filtering using supervised learning. Matrix factorization @cite_8 is a prime example of collaborative filtering, however the main problem is that it can suffer from cold-start issue with new users. This is partially solved using recurrent neural networks on the data alone, such as in @cite_6 .
@cite_6 @cite_8
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In a variety of application domains the content to be recommended to users is associated with text. This includes research papers, movies with associated plot summaries, news articles, blog posts, etc. Recommendation approaches based on latent factor models can be extended naturally to leverage text by employing an explicit mapping from text to factors. This enables recommendations for new, unseen content, and may generalize better, since the factors for all items are produced by a compactly-parametrized model. Previous work has used topic models or averages of word embeddings for this mapping. In this paper we present a method leveraging deep recurrent neural networks to encode the text sequence into a latent vector, specifically gated recurrent units (GRUs) trained end-to-end on the collaborative filtering task. For the task of scientific paper recommendation, this yields models with significantly higher accuracy. In cold-start scenarios, we beat the previous state-of-the-art, all of which ignore word order. Performance is further improved by multi-task learning, where the text encoder network is trained for a combination of content recommendation and item metadata prediction. This regularizes the collaborative filtering model, ameliorating the problem of sparsity of the observed rating matrix. Collaborative filtering (CF) has been widely employed within recommender systems to solve many real-world problems. Learning effective latent factors plays the most important role in collaborative filtering. Traditional CF methods based upon matrix factorization techniques learn the latent factors from the user-item ratings and suffer from the cold start problem as well as the sparsity problem. Some improved CF methods enrich the priors on the latent factors by incorporating side information as regularization. However, the learned latent factors may not be very effective due to the sparse nature of the ratings and the side information. To tackle this problem, we learn effective latent representations via deep learning. Deep learning models have emerged as very appealing in learning effective representations in many applications. In particular, we propose a general deep architecture for CF by integrating matrix factorization with deep feature learning. We provide a natural instantiations of our architecture by combining probabilistic matrix factorization with marginalized denoising stacked auto-encoders. The combined framework leads to a parsimonious fit over the latent features as indicated by its improved performance in comparison to prior state-of-art models over four large datasets for the tasks of movie book recommendation and response prediction.