Domain name registrars and URL shortener service providers place advertisements on the parked domains (Internet domain names which are not in service) in order to generate profits. As the web contents have been removed, it is critical to make sure the displayed ads are directly related to the intents of the visitors who have been directed to the parked domains. Because of the missing contents in these domains, it is non-trivial to generate the keywords to describe the previous contents and therefore the users intents. In this paper we discuss the adaptive keywords extraction problem and introduce an algorithm based on the BM25F term weighting and linear multi-armed bandits. We built a prototype over a production domain registration system and evaluated it using crowdsourcing in multiple iterations. The prototype is compared with other popular methods and is shown to be more effective.
In @cite_25 the authors propose a combination algorithm of using upper confidence bound (UCB) and @math -greedy to solve the exploration-exploitation dilemma. Their target is to select high profit ads which would be fed in contextual advertising platforms. The feature vectors of ads are not used in their system as side information, instead they use standard bandits considering the reward following an unknown stochastic process. Our research is partially inspired by their work.
@cite_25
1822035899
This paper considers stochastic bandits with side observations, a model that accounts for both the exploration exploitation dilemma and relationships between arms. In this setting, after pulling an arm i, the decision maker also observes the rewards for some other actions related to i. We will see that this model is suited to content recommendation in social networks, where users' reactions may be endorsed or not by their friends. We provide efficient algorithms based on upper confidence bounds (UCBs) to leverage this additional information and derive new bounds improving on standard regret guarantees. We also evaluate these policies in the context of movie recommendation in social networks: experiments on real datasets show substantial learning rate speedups ranging from 2.2x to 14x on dense networks.