Nowadays, Cable TV operators provide their users multiple ways to watch TV content, such as Live TV and Video on Demand (VOD) services. In the last years, Catch-up TV has been introduced, allowing users to watch recent broadcast content whenever they want to. Understanding how the users interact with such services is important to develop solutions that may increase user satisfaction , user engagement and user consumption. In this paper, we characterize, for the first time, how users interact with a large European Cable TV operator that provides Live TV, Catch-up TV and VOD services. We analyzed many characteristics, such as the service usage, user engagement, program type, program genres and time periods. This characterization will help us to have a deeper understanding on how users interact with these different services, that may be used to enhance the recommendation systems of Cable TV providers.
@cite_4 presented a Live TV study for a large IPTV service that measures user holding time (i.e. the time it takes from the moment the user starting a content to the moment he starts watching a different content). When channel surfing, they found that on average users take 10 seconds to change channel and when actually viewing a content they watch it for 10 minutes on average. They also evaluated the popularity of program categories and found that it changes throughout the day. For example, kids programs have a greater share during the morning period. @cite_3 present a user study for an IPTV provider that offers both Live TV and VOD services. They also measure the user holding time. It was found that the holding time for VOD is significantly longer than Live TV. When channel surfing is discounted, Live TV and VOD present similar holding times. They measure the transition probabilities among Live TV, VOD and not watching TV, and found out that the users are equally likely to transition to any other mode.
@cite_4 @cite_3
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IPTV services deployed nowadays often consist of both live TV and Video-on-Demand (VoD), offered by the same service provider to the same pool of users over the same managed network. Understanding user behaviors in such a setting is hence an important step for system modelling and optimization. Previous studies on user behavior on video services were on either live TV or VoD. For the first time, we conduct an in-depth large-scale behavior study for IPTV users offering simultaneously live TV and VoD choices at the same time. Our data is from the largest IPTV service provider in China, offering hundreds of live channels and hundreds of thousands of VoD files, with traces covering more than 1.9 million users over a period of 5 months. This large dataset provides us a unique opportunity to cross-compare user viewing behaviors for these services on the same platform, and sheds valuable insights on how users interact with such a simultaneous system. Our results lead to new understanding on IPTV user behaviors which have strong implications on system design. For example, we find that the average holding time for VoD is significantly longer than live TV. live TV users tend to surf more. However, if such channel surfing is discounted, the holding times of both services are not much different. While users in VoD tend to view HD longer, channel popularity for live TV is much less dependent on its video quality. In contrast to some popular assumptions on user interactivity, the transitions among live TV, VoD, and offline modes are far from a Markov model. Video-on-demand over IP (VOD) is one of the best-known examples of "next-generation" Internet applications cited as a goal by networking and multimedia researchers. Without empirical data, researchers have generally relied on simulated models to drive their design and developmental efforts. In this paper, we present one of the first measurement studies of a large VOD system, using data covering 219 days and more than 150,000 users in a VOD system deployed by China Telecom. Our study focuses on user behavior, content access patterns, and their implications on the design of multimedia streaming systems. Our results also show that when used to model the user-arrival rate, the traditional Poisson model is conservative and overestimates the probability of large arrival groups. We introduce a modified Poisson distribution that more accurately models our observations. We also observe a surprising result, that video session lengths has a weak inverse correlation with the video's popularity. Finally, we gain better understanding of the sources of video popularity through analysis of a number of internal and external factors.