We introduce normalized nonnegative models (NNM) for explorative data analysis. NNMs are partial convexifications of models from probability theory. We demonstrate their value at the example of item recommendation. We show that NNM-based recommender systems satisfy three criteria that all recommender systems should ideally satisfy: high predictive power, computational tractability, and expressive representations of users and items. Expressive user and item representations are important in practice to succinctly summarize the pool of customers and the pool of items. In NNMs, user representations are expressive because each user's preference can be regarded as normalized mixture of preferences of stereotypical users. The interpretability of item and user representations allow us to arrange properties of items (e.g., genres of movies or topics of documents) or users (e.g., personality traits) hierarchically.
Similarly, more general NMF-based models @cite_12 agree with NNM-based models in that they make prediction in terms of inner products of nonnegative vectors but they differ from NNM-based models through different interpretations and regularizations of those nonnegative vectors.
@cite_12
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We propose a novel nonnegative matrix factorization model that aims at finding localized, part-based, representations of nonnegative multivariate data items. Unlike the classical nonnegative matrix factorization (NMF) technique, this new model, denoted "nonsmooth nonnegative matrix factorization" (nsNMF), corresponds to the optimization of an unambiguous cost function designed to explicitly represent sparseness, in the form of nonsmoothness, which is controlled by a single parameter. In general, this method produces a set of basis and encoding vectors that are not only capable of representing the original data, but they also extract highly focalized patterns, which generally lend themselves to improved interpretability. The properties of this new method are illustrated with several data sets. Comparisons to previously published methods show that the new nsNMF method has some advantages in keeping faithfulness to the data in the achieving a high degree of sparseness for both the estimated basis and the encoding vectors and in better interpretability of the factors.