Items shared through Social Media may affect more than one user's privacy—e.g., photos that depict multiple users, comments that mention multiple users, events in which multiple users are invited, etc. The lack of multi-party privacy management support in current mainstream Social Media infrastructures makes users unable to appropriately control to whom these items are actually shared or not. Computational mechanisms that are able to merge the privacy preferences of multiple users into a single policy for an item can help solve this problem. However, merging multiple users’ privacy preferences is not an easy task, because privacy preferences may conflict, so methods to resolve conflicts are needed. Moreover, these methods need to consider how users’ would actually reach an agreement about a solution to the conflict in order to propose solutions that can be acceptable by all of the users affected by the item to be shared. Current approaches are either too demanding or only consider fixed ways of aggregating privacy preferences. In this paper, we propose the first computational mechanism to resolve conflicts for multi-party privacy management in Social Media that is able to adapt to different situations by modelling the concessions that users make to reach a solution to the conflicts. We also present results of a user study in which our proposed mechanism outperformed other existing approaches in terms of how many times each approach matched users’ behaviour.
Until now, very few researchers considered the problem of resolving conflicts in multi-party privacy management for Social Media. @cite_5 proposed a method to define privacy policies collaboratively. In their approach all of the parties involved can define strong and weak privacy preferences. However, this approach does not involve any automated method to solve conflicts, only some suggestions that the users might want to consider when they try to solve the conflicts manually.
@cite_5
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Social media involve many shared items, such as photos, which may concern more than one user. The challenge is that users’ individual privacy preferences for the same item may conflict, so an approach that simply merges in some way the users’ privacy preferences may provide unsatisfactory results. Previous proposals to deal with the problem were either time-consuming or did not consider compromises to solve these conflicts (e.g., by considering unilaterally imposed approaches only). We propose a negotiation mechanism for users to agree on a compromise for these conflicts. The second challenge we address in this article relates to the exponential complexity of such a negotiation mechanism. To address this, we propose heuristics that reduce the complexity of the negotiation mechanism and show how substantial benefits can be derived from the use of these heuristics through extensive experimental evaluation that compares the performance of the negotiation mechanism with and without these heuristics. Moreover, we show that one such heuristic makes the negotiation mechanism produce results fast enough to be used in actual social media infrastructures with near-optimal results.