Determining the geographic focus of digital media is an essential first step for modern geographic information retrieval. However, publicly-visible location annotations are remarkably sparse in online data. In this work, we demonstrate a method which infers the geographic focus of an online document by examining the locations of Twitter users who share links to the document. We apply our geotagging technique to multiple datasets built from different content: manually-annotated news articles, GDELT, YouTube, Flickr, Twitter, and Tumblr.
Toponyms are usually stored in a dictionary called a gazetteer. Toponym resolution is a challenging task for a number of reasons: misspellings; the use of abbreviation, which is particularly prevalent in social media microtext services such as Twitter; evolving new and changing location names, for example through urban construction or expansion or through changing vernacular; and, through ambiguities in the use of toponyms. Geocoding literature focuses particularly on the case of topoonym ambiguities of toponyms, of which there are two types @cite_14 : geo geo, where a given toponym can be used to describe multiple distinct locations, and geo non-geo, where a toponym also has a non-geographic meaning.
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The location of the author of a social media message is not invariably the same as the location that the author writes about in the message. In applications that mine these messages for information such as tracking news, political events or responding to disasters, it is the geographic content of the message rather than the location of the author that is important. To this end, we present a method to geo-parse the short, informal messages known as microtext. Our preliminary investigation has shown that many microtext messages contain place references that are abbreviated, misspelled, or highly localized. These references are missed by standard geo-parsers. Our geo-parser is built to find such references. It uses Natural Language Processing methods to identify references to streets and addresses, buildings and urban spaces, and toponyms, and place acronyms and abbreviations. It combines heuristics, open-source Named Entity Recognition software, and machine learning techniques. Our primary data consisted of Twitter messages sent immediately following the February 2011 earthquake in Christchurch, New Zealand. The algorithm identified location in the data sample, Twitter messages, giving an F statistic of 0.85 for streets, 0.86 for buildings, 0.96 for toponyms, and 0.88 for place abbreviations, with a combined average F of 0.90 for identifying places. The same data run through a geo-parsing standard, Yahoo! Placemaker, yielded an F statistic of zero for streets and buildings (because Placemaker is designed to find neither streets nor buildings), and an F of 0.67 for toponyms.