Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and profitability, and an underground market of services boosting page likes, aka like farms, has emerged. Some reports have suggested that like farms use a network of profiles that also like other pages to elude fraud protection algorithms, however, to the best of our knowledge, there has been no systematic analysis of Facebook pages' promotion methods. This paper presents a comparative measurement study of page likes garnered via Facebook ads and by a few like farms. We deploy a set of honeypot pages, promote them using both methods, and analyze garnered likes based on likers' demographic, temporal, and social characteristics. We highlight a few interesting findings, including that some farms seem to be operated by bots and do not really try to hide the nature of their operations, while others follow a stealthier approach, mimicking regular users' behavior.
Prior work has studied and detected sybil and or fake OSN accounts by relying on tightly-knit community structures @cite_25 @cite_24 @cite_2 @cite_14 @cite_28 . Findings revealed by our work also highlight several characteristics about the social structure and activity of fake profiles attracted by the honeypot pages, e.g., their interconnected nature or the activity bursts. In fact, our analysis does not only confirm a few insights used by sybil detection algorithms but also reveals new patterns that could complement them. A few passive measurement studies have also focused on characterizing fake user accounts and their activity. Nazir al @cite_21 studied phantom profiles in Facebook gaming applications, while Thomas al @cite_1 analyzed over 1.1 million accounts suspended by Twitter. Gao al @cite_4 studied spam campaigns on Facebook originating from approximately 57,000 user accounts. Yang al @cite_22 performed an empirical analysis of social relationships between spam accounts on Twitter, and Dave al @cite_26 proposed a methodology to measure and fingerprint click-spam in ad networks. Our work differs from these studies as they all conduct passive measurements, whereas we rely on the deployment of several honeypot pages and (paid) campaigns to actively engage with fake profiles.
@cite_14 @cite_4 @cite_22 @cite_26 @cite_28 @cite_21 @cite_1 @cite_24 @cite_2 @cite_25
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Online social networks (OSNs) are popular collaboration and communication tools for millions of users and their friends. Unfortunately, in the wrong hands, they are also effective tools for executing spam campaigns and spreading malware. Intuitively, a user is more likely to respond to a message from a Facebook friend than from a stranger, thus making social spam a more effective distribution mechanism than traditional email. In fact, existing evidence shows malicious entities are already attempting to compromise OSN account credentials to support these "high-return" spam campaigns. In this paper, we present an initial study to quantify and characterize spam campaigns launched using accounts on online social networks. We study a large anonymized dataset of asynchronous "wall" messages between Facebook users. We analyze all wall messages received by roughly 3.5 million Facebook users (more than 187 million messages in all), and use a set of automated techniques to detect and characterize coordinated spam campaigns. Our system detected roughly 200,000 malicious wall posts with embed- ded URLs, originating from more than 57,000 user accounts. We find that more than 70 of all malicious wall posts advertise phishing sites. We also study the characteristics of malicious accounts, and see that more than 97 are compromised accounts, rather than "fake" accounts created solely for the purpose of spamming. Finally, we observe that, when adjusted to the local time of the sender, spamming dominates actual wall post activity in the early morning hours, when normal users are asleep. In this study, we examine the abuse of online social networks at the hands of spammers through the lens of the tools, techniques, and support infrastructure they rely upon. To perform our analysis, we identify over 1.1 million accounts suspended by Twitter for disruptive activities over the course of seven months. In the process, we collect a dataset of 1.8 billion tweets, 80 million of which belong to spam accounts. We use our dataset to characterize the behavior and lifetime of spam accounts, the campaigns they execute, and the wide-spread abuse of legitimate web services such as URL shorteners and free web hosting. We also identify an emerging marketplace of illegitimate programs operated by spammers that include Twitter account sellers, ad-based URL shorteners, and spam affiliate programs that help enable underground market diversification. Our results show that 77 of spam accounts identified by Twitter are suspended within on day of their first tweet. Because of these pressures, less than 9 of accounts form social relationships with regular Twitter users. Instead, 17 of accounts rely on hijacking trends, while 52 of accounts use unsolicited mentions to reach an audience. In spite of daily account attrition, we show how five spam campaigns controlling 145 thousand accounts combined are able to persist for months at a time, with each campaign enacting a unique spamming strategy. Surprisingly, three of these campaigns send spam directing visitors to reputable store fronts, blurring the line regarding what constitutes spam on social networks. Sybil accounts are fake identities created to unfairly increase the power or resources of a single malicious user. Researchers have long known about the existence of Sybil accounts in online communities such as file-sharing systems, but they have not been able to perform large-scale measurements to detect them or measure their activities. In this article, we describe our efforts to detect, characterize, and understand Sybil account activity in the Renren Online Social Network (OSN). We use ground truth provided by Renren Inc. to build measurement-based Sybil detectors and deploy them on Renren to detect more than 100,000 Sybil accounts. Using our full dataset of 650,000 Sybils, we examine several aspects of Sybil behavior. First, we study their link creation behavior and find that contrary to prior conjecture, Sybils in OSNs do not form tight-knit communities. Next, we examine the fine-grained behaviors of Sybils on Renren using clickstream data. Third, we investigate behind-the-scenes collusion between large groups of Sybils. Our results reveal that Sybils with no explicit social ties still act in concert to launch attacks. Finally, we investigate enhanced techniques to identify stealthy Sybils. In summary, our study advances the understanding of Sybil behavior on OSNs and shows that Sybils can effectively avoid existing community-based Sybil detectors. We hope that our results will foster new research on Sybil detection that is based on novel types of Sybil features. Users increasingly rely on the trustworthiness of the information exposed on Online Social Networks (OSNs). In addition, OSN providers base their business models on the marketability of this information. However, OSNs suffer from abuse in the form of the creation of fake accounts, which do not correspond to real humans. Fakes can introduce spam, manipulate online rating, or exploit knowledge extracted from the network. OSN operators currently expend significant resources to detect, manually verify, and shut down fake accounts. Tuenti, the largest OSN in Spain, dedicates 14 full-time employees in that task alone, incurring a significant monetary cost. Such a task has yet to be successfully automated because of the difficulty in reliably capturing the diverse behavior of fake and real OSN profiles. We introduce a new tool in the hands of OSN operators, which we call SybilRank. It relies on social graph properties to rank users according to their perceived likelihood of being fake (Sybils). SybilRank is computationally efficient and can scale to graphs with hundreds of millions of nodes, as demonstrated by our Hadoop prototype. We deployed SybilRank in Tuenti's operation center. We found that ∼90 of the 200K accounts that SybilRank designated as most likely to be fake, actually warranted suspension. On the other hand, with Tuenti's current user-report-based approach only ∼5 of the inspected accounts are indeed fake. As popular tools for spreading spam and malware, Sybils (or fake accounts) pose a serious threat to online communities such as Online Social Networks (OSNs). Today, sophisticated attackers are creating realistic Sybils that effectively befriend legitimate users, rendering most automated Sybil detection techniques ineffective. In this paper, we explore the feasibility of a crowdsourced Sybil detection system for OSNs. We conduct a large user study on the ability of humans to detect today's Sybil accounts, using a large corpus of ground-truth Sybil accounts from the Facebook and Renren networks. We analyze detection accuracy by both "experts" and "turkers" under a variety of conditions, and find that while turkers vary significantly in their effectiveness, experts consistently produce near-optimal results. We use these results to drive the design of a multi-tier crowdsourcing Sybil detection system. Using our user study data, we show that this system is scalable, and can be highly effective either as a standalone system or as a complementary technique to current tools. Purpose – The purpose of this paper is to suggest an alternative to the widely used Times Cited criterion for analysing citation networks. The approach involves taking account of the natures of the papers that cite a given paper, so as to differentiate between papers that attract the same number of citations.Design methodology approach – ArticleRank is an algorithm that has been derived from Google's PageRank algorithm to measure the influence of journal articles. ArticleRank is applied to two datasets – a citation network based on an early paper on webometrics, and a self‐citation network based on the 19 most cited papers in the Journal of Documentation – using citation data taken from the Web of Knowledge database.Findings – ArticleRank values provide a different ranking of a set of papers from that provided by the corresponding Times Cited values, and overcomes the inability of the latter to differentiate between papers with the same numbers of citations. The difference in rankings between Times Cited ... Social networking has become a popular way for users to meet and interact online. Users spend a significant amount of time on popular social network platforms (such as Facebook, MySpace, or Twitter), storing and sharing a wealth of personal information. This information, as well as the possibility of contacting thousands of users, also attracts the interest of cybercriminals. For example, cybercriminals might exploit the implicit trust relationships between users in order to lure victims to malicious websites. As another example, cybercriminals might find personal information valuable for identity theft or to drive targeted spam campaigns. In this paper, we analyze to which extent spam has entered social networks. More precisely, we analyze how spammers who target social networking sites operate. To collect the data about spamming activity, we created a large and diverse set of "honey-profiles" on three large social networking sites, and logged the kind of contacts and messages that they received. We then analyzed the collected data and identified anomalous behavior of users who contacted our profiles. Based on the analysis of this behavior, we developed techniques to detect spammers in social networks, and we aggregated their messages in large spam campaigns. Our results show that it is possible to automatically identify the accounts used by spammers, and our analysis was used for take-down efforts in a real-world social network. More precisely, during this study, we collaborated with Twitter and correctly detected and deleted 15,857 spam profiles. A fundamental question when studying underlying friendship and interaction graphs of Online Social Networks (OSNs) is how closely these graphs mirror real-world associations. The presence of phantom or fake profiles dilutes the integrity of this correspondence. This paper looks at the presence of phantom profiles in the context of social gaming, i.e., profiles created with the purpose of gaining a strategic advantage in social games. Through a measurement-based study of a Facebook gaming application that is known to attract phantom profiles, we show statistical differences among a subset of features associated with genuine and phantom profiles. We then use supervised learning to classify phantom profiles. Our work represents a first-step towards solving the more general problem of detecting fake phantom identities in OSNs. A new form of document coupling called co-citation is defined as the frequency with which two documents are cited together. The co-citation frequency of two scientific papers can be determined by comparing lists of citing documents in the Science Citation Index and counting identical entries. Networks of co-cited papers can be generated for specific scientific specialties, and an example is drawn from the literature of particle physics. Co-citation patterns are found to differ significantly from bibliographic coupling patterns, but to agree generally with patterns of direct citation. Clusters of co-cited papers provide a new way to study the specialty structure of science. They may provide a new approach to indexing and to the creation of SDI profiles. Detecting fake accounts in online social networks (OSNs) protects OSN operators and their users from various malicious activities. Most detection mechanisms attempt to predict and classify user accounts as real (i.e., benign, honest) or fake (i.e., malicious, Sybil) by analyzing user-level activities or graph-level structures. These mechanisms, however, are not robust against adversarial attacks in which fake accounts cloak their operation with patterns resembling real user behavior. We herein demonstrate that victims, benign users who control real accounts and have befriended fakes, form a distinct classification category that is useful for designing robust detection mechanisms. First, as attackers have no control over victim accounts and cannot alter their activities, a victim account classifier which relies on user-level activities is relatively harder to circumvent. Second, as fakes are directly connected to victims, a fake account detection mechanism that integrates victim prediction into graphlevel structures is more robust against manipulations of the graph. To validate this new approach, we designed Integro, a scalable defense system that helps OSNs detect fake accounts using a meaningful a user ranking scheme. Integro starts by predicting victim accounts from user-level activities. After that, it integrates these predictions into the graph as weights, so that edges incident to predicted victims have much lower weights than others. Finally, Integro ranks user accounts based on a modified random walk that starts from a known real account. Integro guarantees that most real accounts rank higher than fakes so that OSN operators can take actions against low-ranking fake accounts. We implemented Integro using widely-used, open-source distributed computing platforms in which it scaled nearly linearly. We evaluated Integro against SybilRank, the state-of-the-art in fake account detection, using real-world datasets and a largescale deployment at Tuenti, the largest OSN in Spain. We show that Integro significantly outperforms SybilRank in user ranking quality, where the only requirement is to employ a victim classifier is better than random. Moreover, the deployment of Integro at Tuenti resulted in up to an order of magnitude higher precision in fake accounts detection, as compared to SybilRank. Fake identities and Sybil accounts are pervasive in today's online communities. They are responsible for a growing number of threats, including fake product reviews, malware and spam on social networks, and astroturf political campaigns. Unfortunately, studies show that existing tools such as CAPTCHAs and graph-based Sybil detectors have not proven to be effective defenses. In this paper, we describe our work on building a practical system for detecting fake identities using server-side clickstream models. We develop a detection approach that groups "similar" user clickstreams into behavioral clusters, by partitioning a similarity graph that captures distances between clickstream sequences. We validate our clickstream models using ground-truth traces of 16,000 real and Sybil users from Renren, a large Chinese social network with 220M users. We propose a practical detection system based on these models, and show that it provides very high detection accuracy on our clickstream traces. Finally, we worked with collaborators at Renren and LinkedIn to test our prototype on their server-side data. Following positive results, both companies have expressed strong interest in further experimentation and possible internal deployment. As social networking sites have risen in popularity, cyber-criminals started to exploit these sites to spread malware and to carry out scams. Previous work has extensively studied the use of fake (Sybil) accounts that attackers set up to distribute spam messages (mostly messages that contain links to scam pages or drive-by download sites). Fake accounts typically exhibit highly anomalous behavior, and hence, are relatively easy to detect. As a response, attackers have started to compromise and abuse legitimate accounts. Compromising legitimate accounts is very effective, as attackers can leverage the trust relationships that the account owners have established in the past. Moreover, compromised accounts are more difficult to clean up because a social network provider cannot simply delete the correspond- Unwanted friend requests in online social networks (OSNs), also known as friend spam, are among the most evasive malicious activities. Friend spam can result in OSN links that do not correspond to social relationship among users, thus pollute the underlying social graph upon which core OSN functionalities are built, including social search engine, ad targeting, and OSN defense systems. To effectively detect the fake accounts that act as friend spammers, we propose a system called Rejecto. It stems from the observation on social rejections in OSNs, i.e., Even well-maintained fake accounts inevitably have their friend requests rejected or they are reported by legitimate users. Our key insight is to partition the social graph into two regions such that the aggregate acceptance rate of friend requests from one region to the other is minimized. This design leads to reliable detection of a region that comprises friend spammers, regardless of the request collusion among the spammers. Meanwhile, it is resilient to other strategic manipulations. To efficiently obtain the graph cut, we extend the Kernighan-Lin heuristic and use it to iteratively detect the fake accounts that send out friend spam. Our evaluation shows that Rejecto can discern friend spammers under a broad range of scenarios and that it is computationally practical. The success of online social networks has attracted a constant interest in attacking and exploiting them. Attackers usually control malicious accounts, including both fake and compromised real user accounts, to launch attack campaigns such as social spam, malware distribution, and online rating distortion. To defend against these attacks, we design and implement a malicious account detection system called SynchroTrap. We observe that malicious accounts usually perform loosely synchronized actions in a variety of social network context. Our system clusters user accounts according to the similarity of their actions and uncovers large groups of malicious accounts that act similarly at around the same time for a sustained period of time. We implement SynchroTrap as an incremental processing system on Hadoop and Giraph so that it can process the massive user activity data in a large online social network efficiently. We have deployed our system in five applications at Facebook and Instagram. SynchroTrap was able to unveil more than two million malicious accounts and 1156 large attack campaigns within one month. Online social networks, such as Twitter, have soared in popularity and in turn have become attractive targets of spam. In fact, spammers have evolved their strategies to stay ahead of Twitter's anti-spam measures in this short period of time. In this paper, we investigate the strategies Twitter spammers employ to reach relevant target audiences. Due to their targeted approaches to send spam, we see evidence of a large number of the spam accounts forming relationships with other Twitter users, thereby becoming deeply embedded in the social network. We analyze nearly 20 million tweets from about 7 million Twitter accounts over a period of five days. We identify a set of 14,230 spam accounts that manage to live longer than the other 73 of other spam accounts in our data set. We characterize their behavior, types of tweets they use, and how they target their audience. We find that though spam campaigns changed little from a recent work by , spammer strategies evolved much in the same short time span, causing us to sometimes find contradictory spammer behavior from what was noted in 's work. Specifically, we identify four major strategies used by 2 3rd of the spammers in our data. The most popular of these was one where spammers targeted their own followers. The availability of various kinds of services that help garner followers only increases the popularity of this strategy. The evolution in spammer strategies we observed in our work suggests that studies like ours should be undertaken frequently to keep up with spammer evolution. Citation relationship between scientific publications has been successfully used for scholarly bibliometrics, information retrieval and data mining tasks, and citation-based recommendation algorithms are well documented. While previous studies investigated citation relations from various viewpoints, most of them share the same assumption that, if paper1 cites paper2 (or author1 cites author2), they are connected, regardless of citation importance, sentiment, reason, topic, or motivation. However, this assumption is oversimplified. In this study, we employ an innovative "context-rich heterogeneous network" approach, which paves a new way for citation recommendation task. In the network, we characterize 1) the importance of citation relationships between citing and cited papers, and 2) the topical citation motivation. Unlike earlier studies, the citation information, in this paper, is characterized by citation textual contexts extracted from the full-text citing paper. We also propose algorithm to cope with the situation when large portion of full-text missing information exists in the bibliographic repository. Evaluation results show that, context-rich heterogeneous network can significantly enhance the citation recommendation performance. Scholars are increasingly citing electronic “web references” which are not preserved in libraries or full text archives. WebCite is a new standard for citing web references. To “webcite” a document involves archiving the cited Web page through www.webcitation.org and citing the WebCite permalink instead of (or in addition to) the unstable live Web page. This journal has amended its “instructions for authors” accordingly, asking authors to archive cited Web pages before submitting a manuscript. Almost 200 other journals are already using the system. We discuss the rationale for WebCite, its technology, and how scholars, editors, and publishers can benefit from the service. Citing scholars initiate an archiving process of all cited Web references, ideally before they submit a manuscript. Authors of online documents and websites which are expected to be cited by others can ensure that their work is permanently available by creating an archived copy using WebCite and providing the citation information including the WebCite link on their Web document(s). Editors should ask their authors to cache all cited Web addresses (Uniform Resource Locators, or URLs) “prospectively” before submitting their manuscripts to their journal. Editors and publishers should also instruct their copyeditors to cache cited Web material if the author has not done so already. Finally, WebCite can process publisher submitted “citing articles” (submitted for example as eXtensible Markup Language [XML] documents) to automatically archive all cited Web pages shortly before or on publication. Finally, WebCite can act as a focussed crawler, caching retrospectively references of already published articles. Copyright issues are addressed by honouring respective Internet standards (robot exclusion files, no-cache and no-archive tags). Long-term preservation is ensured by agreements with libraries and digital preservation organizations. The resulting WebCite Index may also have applications for research assessment exercises, being able to measure the impact of Web services and published Web documents through access and Web citation metrics. @PARASPLIT [J Med Internet Res 2005;7(5):e60] A citing sentence is one that appears in a scientific article and cites previous work. Citing sentences have been studied and used in many applications. For example, they have been used in scientific paper summarization, automatic survey generation, paraphrase identification, and citation function classification. Citing sentences that cite multiple papers are common in scientific writing. This observation should be taken into consideration when using citing sentences in applications. For instance, when a citing sentence is used in a summary of a scientific paper, only the fragments of the sentence that are relevant to the summarized paper should be included in the summary. In this paper, we present and compare three different approaches for identifying the fragments of a citing sentence that are related to a given target reference. Our methods are: word classification, sequence labeling, and segment classification. Our experiments show that segment classification achieves the best results. Web-based social systems enable new community-based opportunities for participants to engage, share, and interact. This community value and related services like search and advertising are threatened by spammers, content polluters, and malware disseminators. In an effort to preserve community value and ensure longterm success, we propose and evaluate a honeypot-based approach for uncovering social spammers in online social systems. Two of the key components of the proposed approach are: (1) The deployment of social honeypots for harvesting deceptive spam profiles from social networking communities; and (2) Statistical analysis of the properties of these spam profiles for creating spam classifiers to actively filter out existing and new spammers. We describe the conceptual framework and design considerations of the proposed approach, and we present concrete observations from the deployment of social honeypots in MySpace and Twitter. We find that the deployed social honeypots identify social spammers with low false positive rates and that the harvested spam data contains signals that are strongly correlated with observable profile features (e.g., content, friend information, posting patterns, etc.). Based on these profile features, we develop machine learning based classifiers for identifying previously unknown spammers with high precision and a low rate of false positives. Twitter spam detection is a recent area of research in which most previous works had focused on the identification of malicious user accounts and honeypot-based approaches. However, in this paper we present a methodology based on two new aspects: the detection of spam tweets in isolation and without previous information of the user; and the application of a statistical analysis of language to detect spam in trending topics. Trending topics capture the emerging Internet trends and topics of discussion that are in everybody's lips. This growing microblogging phenomenon therefore allows spammers to disseminate malicious tweets quickly and massively. In this paper we present the first work that tries to detect spam tweets in real time using language as the primary tool. We first collected and labeled a large dataset with 34K trending topics and 20million tweets. Then, we have proposed a reduced set of features hardly manipulated by spammers. In addition, we have developed a machine learning system with some orthogonal features that can be combined with other sets of features with the aim of analyzing emergent characteristics of spam in social networks. We have also conducted an extensive evaluation process that has allowed us to show how our system is able to obtain an F-measure at the same level as the best state-of-the-art systems based on the detection of spam accounts. Thus, our system can be applied to Twitter spam detection in trending topics in real time due mainly to the analysis of tweets instead of user accounts.