This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
Furthermore, the work presented in @cite_10 comes closer to the focus of the present paper by hypothesizing that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test this hypothesis the authors analyze three corpora and give evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. Their conclusion is that the relation between affect and virality is more complex than expected based on the findings of @cite_0 .
@cite_0 @cite_10
2964586292 2952164974
The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. A quantitative study of emailing of articles from the NY Times finds a strong link between positive affect and virality, and, based on psychological theories it is concluded that this relation is universally valid. The conclusion appears to be in contrast with classic theory of diffusion in news media emphasizing negative affect as promoting propagation. In this paper we explore the apparent paradox in a quantitative analysis of information diffusion on Twitter. Twitter is interesting in this context as it has been shown to present both the characteristics social and news media. The basic measure of virality in Twitter is the probability of retweet. Twitter is different from email in that retweeting does not depend on pre-existing social relations, but often occur among strangers, thus in this respect Twitter may be more similar to traditional news media. We therefore hypothesize that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test the hypothesis we analyze three corpora: A complete sample of tweets about the COP15 climate summit, a random sample of tweets, and a general text corpus including news. The latter allows us to train a classifier that can distinguish tweets that carry news and non-news information. We present evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. We conclude that the relation between affect and virality is more complex than expected based on the findings of Berger and Milkman (2010), in short 'if you want to be cited: Sweet talk your friends or serve bad news to the public'. Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique data set of all the New York Times articles published over a three-month period, the authors examine how emotion shapes virality. The results indicate that positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral. These results hold even when the authors control for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content was featured). Experimental re... This work contributes to the study of retweet behavior on Twitter surrounding real-world events. We analyze over a million tweets pertaining to three events, present general tweet properties in such topical datasets and qualitatively analyze the properties of the retweet behavior surrounding the most tweeted viral content pieces. Findings include a clear relationship between sparse dense retweet patterns and the content and type of a tweet itself; suggesting the need to study content properties in link-based diffusion models. Studying the relationship between public sentiment and stock prices has been the focus of several studies. This paper analyzes whether the sentiment expressed in Twitter feeds, which discuss selected companies and their products, can indicate their stock price changes. To address this problem, an active learning approach was developed and applied to sentiment analysis of tweet streams in the stock market domain. The paper first presents a static Twitter data analysis problem, explored in order to determine the best Twitter-specific text preprocessing setting for training the Support Vector Machine (SVM) sentiment classifier. In the static setting, the Granger causality test shows that sentiments in stock-related tweets can be used as indicators of stock price movements a few days in advance, where improved results were achieved by adapting the SVM classifier to categorize Twitter posts into three sentiment categories of positive, negative and neutral (instead of positive and negative only). These findings were adopted in the development of a new stream-based active learning approach to sentiment analysis, applicable in incremental learning from continuously changing financial tweet streams. To this end, a series of experiments was conducted to determine the best querying strategy for active learning of the SVM classifier adapted to sentiment analysis of financial tweet streams. The experiments in analyzing stock market sentiments of a particular company show that changes in positive sentiment probability can be used as indicators of the changes in stock closing prices. This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication. Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We introduce three new image datasets from Reddit1 and define a virality score using Reddit metadata. We train classifiers with state-of-the-art image features to predict virality of individual images, relative virality in pairs of images, and the dominant topic of a viral image. We also compare machine performance to human performance on these tasks. We find that computers perform poorly with low level features, and high level information is critical for predicting virality. We encode semantic information through relative attributes. We identify the 5 key visual attributes that correlate with virality. We create an attribute-based characterization of images that can predict relative virality with 68.10 accuracy (SVM+Deep Relative Attributes) -better than humans at 60.12 . Finally, we study how human prediction of image virality varies with different “contexts” in which the images are viewed, such as the influence of neighbouring images, images recently viewed, as well as the image title or caption. This work is a first step in understanding the complex but important phenomenon of image virality. Our datasets and annotations will be made publicly available. The massive spread of fake news has been identified as a major global risk and has been alleged to influence elections and threaten democracies. Communication, cognitive, social, and computer scientists are engaged in efforts to study the complex causes for the viral diffusion of digital misinformation and to develop solutions, while search and social media platforms are beginning to deploy countermeasures. However, to date, these efforts have been mainly informed by anecdotal evidence rather than systematic data. Here we analyze 14 million messages spreading 400 thousand claims on Twitter during and following the 2016 U.S. presidential campaign and election. We find evidence that social bots play a key role in the spread of fake news. Accounts that actively spread misinformation are significantly more likely to be bots. Automated accounts are particularly active in the early spreading phases of viral claims, and tend to target influential users. Humans are vulnerable to this manipulation, retweeting bots who post false news. Successful sources of false and biased claims are heavily supported by social bots. These results suggests that curbing social bots may be an effective strategy for mitigating the spread of online misinformation. There has been substantial progress in the field of text based sentiment analysis but little effort has been made to incorporate other modalities. Previous work in sentiment analysis has shown that using multimodal data yields to more accurate models of sentiment. Efforts have been made towards expressing sentiment as a spectrum of intensity rather than just positive or negative. Such models are useful not only for detection of positivity or negativity, but also giving out a score of how positive or negative a statement is. Based on the state of the art studies in sentiment analysis, prediction in terms of sentiment score is still far from accurate, even in large datasets [27]. Another challenge in sentiment analysis is dealing with small segments or micro opinions as they carry less context than large segments thus making analysis of the sentiment harder. This paper presents a Ph.D. thesis shaped towards comprehensive studies in multimodal micro-opinion sentiment intensity analysis. A study deployed the mental health Relational Frame Theory as grounding for an analysis of sentiment dynamics in human-language dialogs. The work takes a step towards enabling use of conversational agents in mental health settings. Sentiment tendencies and mirroring behaviors in 11k human-human dialogs were compared with behaviors when humans interacted with conversational agents in a similar-sized collection. The study finds that human sentiment-related interaction norms persist in human-agent dialogs, but that humans are twice as likely to respond negatively when faced with a negative utterance by a robot than in a comparable situation with humans. Similarly, inhibition towards use of obscenity is greatly reduced. We introduce a new Affective Neural Net implementation that specializes in analyzing sentiment in real time. Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user. There is a new generation of emoticons, called emojis, that is increasingly being used in mobile communications and social media. In the past two years, over ten billion emojis were used on Twitter. Emojis are Unicode graphic symbols, used as a shorthand to express concepts and ideas. In contrast to the small number of well-known emoticons that carry clear emotional contents, there are hundreds of emojis. But what are their emotional contents? We provide the first emoji sentiment lexicon, called the Emoji Sentiment Ranking, and draw a sentiment map of the 751 most frequently used emojis. The sentiment of the emojis is computed from the sentiment of the tweets in which they occur. We engaged 83 human annotators to label over 1.6 million tweets in 13 European languages by the sentiment polarity (negative, neutral, or positive). About 4 of the annotated tweets contain emojis. The sentiment analysis of the emojis allows us to draw several interesting conclusions. It turns out that most of the emojis are positive, especially the most popular ones. The sentiment distribution of the tweets with and without emojis is significantly different. The inter-annotator agreement on the tweets with emojis is higher. Emojis tend to occur at the end of the tweets, and their sentiment polarity increases with the distance. We observe no significant differences in the emoji rankings between the 13 languages and the Emoji Sentiment Ranking. Consequently, we propose our Emoji Sentiment Ranking as a European language-independent resource for automated sentiment analysis. Finally, the paper provides a formalization of sentiment and a novel visualization in the form of a sentiment bar. We present a framework for sentiment analysis on tweets related to news items. Given a set of tweets and news items, our framework classifies tweets as positive or negative and links them to the related news items. For the classification of tweets we use three of the most used machine learning methods, namely Naive Bayes, Complementary Naive Bayes, and Logistic Regression, and for linking tweets to news items, Natural Language Processing (NLP) techniques are used, including Zemberek NLP library for stemming and morphological analysis and then bag-of-words method for mapping. To test the framework, we collected 6000 tweets and labeled them manually to build a classifier for sentiment analysis. We considered tweets and news in Turkish language only in this work. Our results show that Naive Bayes performs well on classifying tweets in Turkish. Can the choice of words and tone used by the authors of financial news articles correlate to measurable stock price movements? If so, can the magnitude of price movement be predicted using these same variables? We investigate these questions using the Arizona Financial Text (AZFinText) system, a financial news article prediction system, and pair it with a sentiment analysis tool. Through our analysis, we found that subjective news articles were easier to predict in price direction (59.0 versus 50.0 of chance alone) and using a simple trading engine, subjective articles garnered a 3.30 return. Looking further into the role of author tone in financial news articles, we found that articles with a negative sentiment were easiest to predict in price direction (50.9 versus 50.0 of chance alone) and a 3.04 trading return. Investigating negative sentiment further, we found that our system was able to predict price decreases in articles of a positive sentiment 53.5 of the time, and price increases in articles of a negative sentiment 52.4 of the time. We believe that perhaps this result can be attributable to market traders behaving in a contrarian manner, e.g., see good news, sell; see bad news, buy. How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily. Hence, the spread within highly clustered communities is enhanced, while diffusion across communities is hampered. A common hypothesis is that memes and behaviors are complex contagions. We show that, while most memes indeed spread like complex contagions, a few viral memes spread across many communities, like diseases. We demonstrate that the future popularity of a meme can be predicted by quantifying its early spreading pattern in terms of community concentration. The more communities a meme permeates, the more viral it is. We present a practical method to translate data about community structure into predictive knowledge about what information will spread widely. This connection contributes to our understanding in computational social science, social media analytics, and marketing applications. This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread, rather than to the influencers who spread it, (b) virality is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised and they only partially overlap. To give ground to our claims, we provide initial experiments in a machine learning framework to show how various aspects of virality can be independently predicted according to content features. In this paper, we present a case study on sentiment and social network analysis of opinions on Twitter. We have used Twitter data as a corpus to find opinions about GST (Good and Service Tax) among Indians applied from July 1st, 2017. Tweets, retweets and mentions are collected to extract the opinions of Indian citizens in the form of positive and negative opinions. In order to find out how users, who posted about GST are connected to each other we have generated a directed network based on the data collected, where users are the node of the graph and there exists an edge between them if they have mentioned replies or retweeted the posts. The network of users tweeted about GST form a small world network. With their blistering expansions in recent years, popular on-line social sites such as Twitter, Facebook and Bebo, have become some of the major news sources as well as the most effective channels for viral marketing nowadays. However, alongside these promising features comes the threat of misinformation propagation which can lead to undesirable effects, such as the widespread panic in the general public due to faulty swine flu tweets on Twitter in 2009. Due to the huge magnitude of online social network (OSN) users and the highly clustered structures commonly observed in these kinds of networks, it poses a substantial challenge to efficiently contain viral spread of misinformation in large-scale social networks. In this paper, we focus on how to limit viral propagation of misinformation in OSNs. Particularly, we study a set of problems, namely the β1T -- Node Protectors, which aims to find the smallest set of highly influential nodes whose decontamination with good information helps to contain the viral spread of misinformation, initiated from the set I, to a desired ratio (1 − β) in T time steps. In this family set, we analyze and present solutions including inapproximability result, greedy algorithms that provide better lower bounds on the number of selected nodes, and a community-based heuristic method for the Node Protector problems. To verify our suggested solutions, we conduct experiments on real world traces including NetHEPT, NetHEPT_WC and Facebook networks. Empirical results indicate that our methods are among the best ones for hinting out those important nodes in comparison with other available methods. Retweet cascades play an essential role in information diffusion in Twitter. Popular tweets reflect the current trends in Twitter, while Twitter itself is one of the most important online media. Thus, understanding the reasons why a tweet becomes popular is of great interest for sociologists, marketers and social media researches. What is even more important is the possibility to make a prognosis of a tweet's future popularity. Besides the scientific significance of such possibility, this sort of prediction has lots of practical applications such as breaking news detection, viral marketing etc. In this paper we try to forecast how many retweets a given tweet will gain during a fixed time period. We train an algorithm that predicts the number of retweets during time T since the initial moment. In addition to a standard set of features we utilize several new ones. One of the most important features is the flow of the cascade. Another one is PageRank on the retweet graph, which can be considered as the measure of influence of users. Sentiment analysis on Twitter data has attracted much attention recently. In this paper, we focus on target-dependent Twitter sentiment classification; namely, given a query, we classify the sentiments of the tweets as positive, negative or neutral according to whether they contain positive, negative or neutral sentiments about that query. Here the query serves as the target of the sentiments. The state-of-the-art approaches for solving this problem always adopt the target-independent strategy, which may assign irrelevant sentiments to the given target. Moreover, the state-of-the-art approaches only take the tweet to be classified into consideration when classifying the sentiment; they ignore its context (i.e., related tweets). However, because tweets are usually short and more ambiguous, sometimes it is not enough to consider only the current tweet for sentiment classification. In this paper, we propose to improve target-dependent Twitter sentiment classification by 1) incorporating target-dependent features; and 2) taking related tweets into consideration. According to the experimental results, our approach greatly improves the performance of target-dependent sentiment classification. Viral products and ideas are intuitively understood to grow through a person-to-person diffusion process analogous to the spread of an infectious disease; however, until recently it has been prohibitively difficult to directly observe purportedly viral events, and thus to rigorously quantify or characterize their structural properties. Here we propose a formal measure of what we label “structural virality” that interpolates between two conceptual extremes: content that gains its popularity through a single, large broadcast and that which grows through multiple generations with any one individual directly responsible for only a fraction of the total adoption. We use this notion of structural virality to analyze a unique data set of a billion diffusion events on Twitter, including the propagation of news stories, videos, images, and petitions. We find that across all domains and all sizes of events, online diffusion is characterized by surprising structural diversity; that is, popular events regularly grow via both broadcast and viral mechanisms, as well as essentially all conceivable combinations of the two. Nevertheless, we find that structural virality is typically low, and remains so independent of size, suggesting that popularity is largely driven by the size of the largest broadcast. Finally, we attempt to replicate these findings with a model of contagion characterized by a low infection rate spreading on a scale-free network. We find that although several of our empirical findings are consistent with such a model, it fails to replicate the observed diversity of structural virality, thereby suggesting new directions for future modeling efforts. This paper was accepted by Lorin Hitt, information systems.