This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
@cite_27 , the authors focused on the role of emotions in the context of word-of-mouth marketing, using a dataset of Google+ posts: their analyses show consistency with @cite_0 , with increase in linked to higher likelihood of reshares, while the opposite trend holds for . @cite_17 looked at diffusion patterns on the very popular chinese platform Weibo, which shares many features with Twitter, and again found a similar result: angry posts appear to spread at a significantly faster rate, while sad posts do so at a significant lower rate.
@cite_0 @cite_27 @cite_17
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We present measurements and analysis of censorship on Weibo, a popular microblogging site in China. Since we were limited in the rate at which we could download posts, we identified users likely to participate in sensitive topics and recursively followed their social contacts. We also leveraged new natural language processing techniques to pick out trending topics despite the use of neologisms, named entities, and informal language usage in Chinese social media. We found that Weibo dynamically adapts to the changing interests of its users through multiple layers of filtering. The filtering includes both retroactively searching posts by keyword or repost links to delete them, and rejecting posts as they are posted. The trend of sensitive topics is short-lived, suggesting that the censorship is effective in stopping the "viral" spread of sensitive issues. We also give evidence that sensitive topics in Weibo only scarcely propagate beyond a core of sensitive posters. An overwhelming number of news articles are available every day via the internet. Unfortunately, it is impossible for us to peruse more than a handful; furthermore it is difficult to ascertain an article’s social context, i.e., is it popular, what sorts of people are reading it, etc. In this paper, we develop a system to address this problem in the restricted domain of political news by harnessing implicit and explicit contextual information from the blogosphere. Specifically, we track thousands of blogs and the news articles they cite, collapsing news articles that have highly overlapping content. We then tag each article with the number of blogs citing it, the political orientation of those blogs, and the level of emotional charge expressed in the blog posts that link to the news article. We summarize and present the results to the user via a novel visualization which displays this contextual information; the user can then find the most popular articles, the articles most cited by liberals, the articles most emotionally discussed in the political blogosphere, etc. Marketing practitioners and theorists routinely cite the power of the personal referral on customer behaviour. However, relatively few companies have tried to harness the power of word of mouth (WOM). Scholars have been pondering WOM over 2400 years, although modern marketing research into WOM started only relatively recently, in the post-war 1940s. WOM can be characterized by valence, focus, timing, solicitation and degree of management intervention. Most recent WOM research has been conducted from a customer-to-customer perspective, even though WOM is found in other contexts such as influence, employee and recruitment markets. Marketing research into WOM has attempted to answer two questions. What are the antecedents of WOM? What are the consequences of WOM? This paper integrates that research into a contingency model and attempts to identify researchable gaps in our knowledge. How do blogs cite and influence each other? How do such links evolve? Does the popularity of old blog posts drop exponentially with time? These are some of the questions that we address in this work. Our goal is to build a model that generates realistic cascades, so that it can help us with link prediction and outlier detection. Blogs (weblogs) have become an important medium of information because of their timely publication, ease of use, and wide availability. In fact, they often make headlines, by discussing and discovering evidence about political events and facts. Often blogs link to one another, creating a publicly available record of how information and influence spreads through an underlying social network. Aggregating links from several blog posts creates a directed graph which we analyze to discover the patterns of information propagation in blogspace, and thereby understand the underlying social network. Not only are blogs interesting on their own merit, but our analysis also sheds light on how rumors, viruses, and ideas propagate over social and computer networks. Here we report some surprising findings of the blog linking and information propagation structure, after we analyzed one of the largest available datasets, with 45,000 blogs and 2.2 million blog-postings. Our analysis also sheds light on how rumors, viruses, and ideas propagate over social and computer networks. We also present a simple model that mimics the spread of information on the blogosphere, and produces information cascades very similar to those found in real life. How do blogs cite and influence each other? How do such links evolve? Does the popularity of old blog posts drop exponentially with time? These are some of the questions that we address in this work. Blogs (weblogs) have become an important medium of information because of their timely publication, ease of use, and wide availability. In fact, they often make headlines, by discussing and discovering evidence about political events and facts. Often blogs link to one another, creating a publicly available record of how information and influence spreads through an underlying social network. Aggregating links from several blog posts creates a directed graph which we analyze to discover the patterns of information propagation in blogspace, and thereby understand the underlying social network. Here we report some surprising findings of the blog linking and information propagation structure, after we analyzed one of the largest available datasets, with 45, 000 blogs and ≈ 2.2 million blog-postings. Our analysis also sheds light on how rumors, viruses, and ideas propagate over social and computer networks. In online social media systems users are not only posting, consuming, and resharing content, but also creating new and destroying existing connections in the underlying social network. While each of these two types of dynamics has individually been studied in the past, much less is known about the connection between the two. How does user information posting and seeking behavior interact with the evolution of the underlying social network structure? Here, we study ways in which network structure reacts to users posting and sharing content. We examine the complete dynamics of the Twitter information network, where users post and reshare information while they also create and destroy connections. We find that the dynamics of network structure can be characterized by steady rates of change, interrupted by sudden bursts. Information diffusion in the form of cascades of post re-sharing often creates such sudden bursts of new connections, which significantly change users' local network structure. These bursts transform users' networks of followers to become structurally more cohesive as well as more homogenous in terms of follower interests. We also explore the effect of the information content on the dynamics of the network and find evidence that the appearance of new topics and real-world events can lead to significant changes in edge creations and deletions. Lastly, we develop a model that quantifies the dynamics of the network and the occurrence of these bursts as a function of the information spreading through the network. The model can successfully predict which information diffusion events will lead to bursts in network dynamics. In a document network such as a citation network of scientific documents, web-logs, etc., the content produced by authors exhibits their interest in certain topics. In addition some authors influence other authors' interests. In this work, we propose to model the influence of cited authors along with the interests of citing authors. Moreover, we hypothesize that apart from the citations present in documents, the context surrounding the citation mention provides extra topical information about the cited authors. However, associating terms in the context to the cited authors remains an open problem. We propose novel document generation schemes that incorporate the context while simultaneously modeling the interests of citing authors and influence of the cited authors. Our experiments show significant improvements over baseline models for various evaluation criteria such as link prediction between document and cited author, and quantitatively explaining unseen text. Automatic hashtag annotation plays an important role in content understanding for microblog posts. To date, progress made in this field has been restricted to phrase selection from limited candidates, or word-level hashtag discovery using topic models. Different from previous work considering hashtags to be inseparable, our work is the first effort to annotate hashtags with a novel sequence generation framework via viewing the hashtag as a short sequence of words. Moreover, to address the data sparsity issue in processing short microblog posts, we propose to jointly model the target posts and the conversation contexts initiated by them with bidirectional attention. Extensive experimental results on two large-scale datasets, newly collected from English Twitter and Chinese Weibo, show that our model significantly outperforms state-of-the-art models based on classification. Further studies demonstrate our ability to effectively generate rare and even unseen hashtags, which is however not possible for most existing methods. In the 24 hours prior to her death by suicide, a young girl made 145 posts on Twitter. In the posts, she outlines her history of incestuous sexual abuse, rape, and risky sexual behavior. These posts were analyzed using the Linguistic Inquiry and Word Count (LIWC). Trends were found indicating an increase in positive emotions over the 24 hours and a change in focus from the self to others. This first study of posts on Twitter by a person about to commit suicide provides hypotheses for future studies of this medium for communication. In this article, we analyze and compare user behavior on two different microblogging platforms: (1) Sina Weibo which is the most popular microblogging service in China and (2) Twitter. Such a comparison has not been done before at this scale and is therefore essential for understanding user behavior on microblogging services. In our study, we analyze more than 40 million microblogging activities and investigate microblogging behavior from different angles. We (i) analyze how people access microblogs and (ii) compare the writing style of Sina Weibo and Twitter users by analyzing textual features of microposts. Based on semantics and sentiments that our user modeling framework extracts from English and Chinese posts, we study and compare (iii) the topics and (iv) sentiment polarities of posts on Sina Weibo and Twitter. Furthermore, (v) we investigate the temporal dynamics of the microblogging behavior such as the drift of user interests over time. Our results reveal significant differences in the microblogging behavior on Sina Weibo and Twitter and deliver valuable insights for multilingual and culture-aware user modeling based on microblogging data. We also explore the correlation between some of these differences and cultural models from social science research. The identification of popular and important topics discussed in social networks is crucial for a better understanding of societ al concerns. It is also useful for users to stay on top of trends without having to sift through vast amounts of shared information. Trend detection methods introduced so far have not used the network topology and has thus not been able to distinguish viral topics from topics that are diffused mostly through the news media. To address this gap, we propose two novel structural trend definitions we call coordinated and uncoordinated trends that use friendship information to identify topics that are discussed among clustered and distributed users respectively. Our analyses and experiments show that structural trends are significantly different from traditional trends and provide new insights into the way people share information online. We also propose a sampling technique for structural trend detection and prove that the solution yields in a gain in efficiency and is within an acceptable error bound. Experiments performed on a Twitter data set of 41.7 million nodes and 417 million posts show that even with a sampling rate of 0.005, the average precision is 0.93 for coordinated trends and 1 for uncoordinated trends. Social networking websites allow users to create and share content. Big information cascades of post resharing can form as users of these sites reshare others' posts with their friends and followers. One of the central challenges in understanding such cascading behaviors is in forecasting information outbreaks, where a single post becomes widely popular by being reshared by many users. In this paper, we focus on predicting the final number of reshares of a given post. We build on the theory of self-exciting point processes to develop a statistical model that allows us to make accurate predictions. Our model requires no training or expensive feature engineering. It results in a simple and efficiently computable formula that allows us to answer questions, in real-time, such as: Given a post's resharing history so far, what is our current estimate of its final number of reshares? Is the post resharing cascade past the initial stage of explosive growth? And, which posts will be the most reshared in the future? We validate our model using one month of complete Twitter data and demonstrate a strong improvement in predictive accuracy over existing approaches. Our model gives only 15 relative error in predicting final size of an average information cascade after observing it for just one hour. Recent years have witnessed the explosive growth of online social media. Weibo, a Twitter-like online social network in China, has attracted more than 300 million users in less than three years, with more than 1000 tweets generated in every second. These tweets not only convey the factual information, but also reflect the emotional states of the authors, which are very important for understanding user behaviors. However, a tweet in Weibo is extremely short and the words it contains evolve extraordinarily fast. Moreover, the Chinese corpus of sentiments is still very small, which prevents the conventional keyword-based methods from being used. In light of this, we build a system called MoodLens, which to our best knowledge is the first system for sentiment analysis of Chinese tweets in Weibo. In MoodLens, 95 emoticons are mapped into four categories of sentiments, i.e. angry, disgusting, joyful, and sad, which serve as the class labels of tweets. We then collect over 3.5 million labeled tweets as the corpus and train a fast Naive Bayes classifier, with an empirical precision of 64.3 . MoodLens also implements an incremental learning method to tackle the problem of the sentiment shift and the generation of new words. Using MoodLens for real-time tweets obtained from Weibo, several interesting temporal and spatial patterns are observed. Also, sentiment variations are well captured by MoodLens to effectively detect abnormal events in China. Finally, by using the highly efficient Naive Bayes classifier, MoodLens is capable of online real-time sentiment monitoring. The demo of MoodLens can be found at http: goo.gl 8DQ65. We analyze the information credibility of news propagated through Twitter, a popular microblogging service. Previous research has shown that most of the messages posted on Twitter are truthful, but the service is also used to spread misinformation and false rumors, often unintentionally. On this paper we focus on automatic methods for assessing the credibility of a given set of tweets. Specifically, we analyze microblog postings related to "trending" topics, and classify them as credible or not credible, based on features extracted from them. We use features from users' posting and re-posting ("re-tweeting") behavior, from the text of the posts, and from citations to external sources. We evaluate our methods using a significant number of human assessments about the credibility of items on a recent sample of Twitter postings. Our results shows that there are measurable differences in the way messages propagate, that can be used to classify them automatically as credible or not credible, with precision and recall in the range of 70 to 80 . Automatically inferring user demographics from social media posts is useful for both social science research and a range of downstream applications in marketing and politics. We present the first extensive study where user behaviour on Twitter is used to build a predictive model of income. We apply non-linear methods for regression, i.e. Gaussian Processes, achieving strong correlation between predicted and actual user income. This allows us to shed light on the factors that characterise income on Twitter and analyse their interplay with user emotions and sentiment, perceived psycho-demographics and language use expressed through the topics of their posts. Our analysis uncovers correlations between different feature categories and income, some of which reflect common belief e.g. higher perceived education and intelligence indicates higher earnings, known differences e.g. gender and age differences, however, others show novel findings e.g. higher income users express more fear and anger, whereas lower income users express more of the time emotion and opinions. Animated GIFs have been around since 1987 and recently gained more popularity on social networking sites. Tumblr, a large social networking and micro blogging platform, is a popular venue to share animated GIFs. Tumblr users follow blogs, generating a feed or posts, and choose to "like' or to "reblog' favored posts. In this paper, we use these actions as signals to analyze the engagement of over 3.9 million posts, and conclude that animated GIFs are significantly more engaging than other kinds of media. We follow this finding with deeper visual analysis of nearly 100k animated GIFs and pair our results with interviews with 13 Tumblr users to find out what makes animated GIFs engaging. We found that the animation, lack of sound, immediacy of consumption, low bandwidth and minimal time demands, the storytelling capabilities and utility for expressing emotions were significant factors in making GIFs the most engaging content on Tumblr. We also found that engaging GIFs contained faces and had higher motion energy, uniformity, resolution and frame rate. Our findings connect to media theories and have implications in design of effective content dashboards, video summarization tools and ranking algorithms to enhance engagement. In this work we present a characterization of spam on Twitter. We find that 8 of 25 million URLs posted to the site point to phishing, malware, and scams listed on popular blacklists. We analyze the accounts that send spam and find evidence that it originates from previously legitimate accounts that have been compromised and are now being puppeteered by spammers. Using clickthrough data, we analyze spammers' use of features unique to Twitter and the degree that they affect the success of spam. We find that Twitter is a highly successful platform for coercing users to visit spam pages, with a clickthrough rate of 0.13 , compared to much lower rates previously reported for email spam. We group spam URLs into campaigns and identify trends that uniquely distinguish phishing, malware, and spam, to gain an insight into the underlying techniques used to attract users. Given the absence of spam filtering on Twitter, we examine whether the use of URL blacklists would help to significantly stem the spread of Twitter spam. Our results indicate that blacklists are too slow at identifying new threats, allowing more than 90 of visitors to view a page before it becomes blacklisted. We also find that even if blacklist delays were reduced, the use by spammers of URL shortening services for obfuscation negates the potential gains unless tools that use blacklists develop more sophisticated spam filtering. Abstract Documents in computer-readable form can be used to provide information about other documents, i.e. those they cite. To do this efficiently requires procedures for computer recognition of citing statements. This is not easy, especially for multi-sentence citing statements. Computer recognition procedures have been developed which are accurate to the following extent: 73 of the words in statements selected by computer procedures as being citing statements are words which are correctly attributable to the corresponding documents. The retrieval effectiveness of computer-recognized citing statements was tested in the following way. First, for eight retrieval requests in inorganiic chemistry, average recall by search of Chemical Abstracts Service indexing and Chemical Abstracts abstract text words was found to be 50 . Words from citing statements referring to the papers to be retrieved were then added to the index terms and abstract words as additional access points, and searching was repeated. Average recall increased to 70 . Only words from citing statements published within a year of the cited papers were used. The retrieval effect of citing statement words alone (published within a year) without index or abstract terms was the following: average recall was 40 . When just the words of the titles of the cited papers were added to those citing statement words, average recall increased to 50 . Twitter has evolved from being a conversation or opinion sharing medium among friends into a platform to share and disseminate information about current events. Events in the real world create a corresponding spur of posts (tweets) on Twitter. Not all content posted on Twitter is trustworthy or useful in providing information about the event. In this paper, we analyzed the credibility of information in tweets corresponding to fourteen high impact news events of 2011 around the globe. From the data we analyzed, on average 30 of total tweets posted about an event contained situational information about the event while 14 was spam. Only 17 of the total tweets posted about the event contained situational awareness information that was credible. Using regression analysis, we identified the important content and sourced based features, which can predict the credibility of information in a tweet. Prominent content based features were number of unique characters, swear words, pronouns, and emoticons in a tweet, and user based features like the number of followers and length of username. We adopted a supervised machine learning and relevance feedback approach using the above features, to rank tweets according to their credibility score. The performance of our ranking algorithm significantly enhanced when we applied re-ranking strategy. Results show that extraction of credible information from Twitter can be automated with high confidence. Many previous techniques identify trending topics in social media, even topics that are not pre-defined. We present a technique to identify trending rumors, which we define as topics that include disputed factual claims. Putting aside any attempt to assess whether the rumors are true or false, it is valuable to identify trending rumors as early as possible. It is extremely difficult to accurately classify whether every individual post is or is not making a disputed factual claim. We are able to identify trending rumors by recasting the problem as finding entire clusters of posts whose topic is a disputed factual claim. The key insight is that when there is a rumor, even though most posts do not raise questions about it, there may be a few that do. If we can find signature text phrases that are used by a few people to express skepticism about factual claims and are rarely used to express anything else, we can use those as detectors for rumor clusters. Indeed, we have found a few phrases that seem to be used exactly that way, including: "Is this true?", "Really?", and "What?". Relatively few posts related to any particular rumor use any of these enquiry phrases, but lots of rumor diffusion processes have some posts that do and have them quite early in the diffusion. We have developed a technique based on searching for the enquiry phrases, clustering similar posts together, and then collecting related posts that do not contain these simple phrases. We then rank the clusters by their likelihood of really containing a disputed factual claim. The detector, which searches for the very rare but very informative phrases, combined with clustering and a classifier on the clusters, yields surprisingly good performance. On a typical day of Twitter, about a third of the top 50 clusters were judged to be rumors, a high enough precision that human analysts might be willing to sift through them.