Social status refers to the relative position within the society. It is an important notion in sociology and related research. The problem of measuring social status has been studied for many years. Various indicators are proposed to assess social status of individuals, including educational attainment, occupation, and income wealth. However, these indicators are sometimes difficult to collect or measure. We investigate social networks for alternative measures of social status. Online activities expose certain traits of users in the real world. We are interested in how these activities are related to social status, and how social status can be predicted with social network data. To the best of our knowledge, this is the first study on connecting online activities with social status in reality. In particular, we focus on the network structure of microblogs in this study. A user following another implies some kind of status. We cast the predicted social status of users to the "status" of real-world entities, e.g., universities, occupations, and regions, so that we can compare and validate predicted results with facts in the real world. We propose an efficient algorithm for this task and evaluate it on a dataset consisting of 3.4 million users from Sina Weibo. The result shows that it is possible to predict social status with reasonable accuracy using social network data. We also point out challenges and limitations of this approach, e.g., inconsistence between online popularity and real-world status for certain users. Our findings provide insights on analyzing online social status and future designs of ranking schemes for social networks.
Given that we are processing a network with millions of nodes and hundreds of groups, we need an inference algorithm that is scalable to both the size of network and the number of groups. We notice that little attention has been paid to social tie strength in user profiling. We leverage the techniques developed for supervised random walk @cite_7 @cite_3 to learn the strength. It turns to be reasonably efficient and effective.
@cite_3 @cite_7
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This paper examines social structures underlying economic activity in Second Life (SL), a massively multiplayer virtual world that allows users to create and trade virtual objects and commodities. We find that users conduct many of their transactions both within their social networks and within groups. Using frequency of chat as a proxy of tie strength, we observe that free items are more likely to be exchanged as the strength of the tie increases. Social ties particularly play a significant role in paid transactions for sellers with a moderately sized customer base. We further find that sellers enjoying repeat business are likely to be selling to niche markets, because their customers tend to be contained in a smaller number of groups. But while social structure and interaction can help explain a seller's revenues and repeat business, they provide little information in the forecasting a seller's future performance. Our quantitative analysis is complemented by a novel method of visualizing the transaction activity of a seller, including revenue, customer base growth, and repeat business. Given a large graph with millions of nodes and edges, say a social network where both its nodes and edges have multiple attributes (e.g., job titles, tie strengths), how to quickly find subgraphs of interest (e.g., a ring of businessmen with strong ties)? We present MAGE, a scalable, multicore subgraph matching approach that supports expressive queries over large, richly-attributed graphs. Our major contributions include: (1) MAGE supports graphs with both node and edge attributes (most existing approaches handle either one, but not both); (2) it supports expressive queries, allowing multiple attributes on an edge, wildcards as attribute values (i.e., match any permissible values), and attributes with continuous values; and (3) it is scalable, supporting graphs with several hundred million edges. We demonstrate MAGE's effectiveness and scalability via extensive experiments on large real and synthetic graphs, such as a Google+ social network with 460 million edges. Predicting the occurrence of links is a fundamental problem in networks. In the link prediction problem we are given a snapshot of a network and would like to infer which interactions among existing members are likely to occur in the near future or which existing interactions are we missing. Although this problem has been extensively studied, the challenge of how to effectively combine the information from the network structure with rich node and edge attribute data remains largely open. We develop an algorithm based on Supervised Random Walks that naturally combines the information from the network structure with node and edge level attributes. We achieve this by using these attributes to guide a random walk on the graph. We formulate a supervised learning task where the goal is to learn a function that assigns strengths to edges in the network such that a random walker is more likely to visit the nodes to which new links will be created in the future. We develop an efficient training algorithm to directly learn the edge strength estimation function. Our experiments on the Facebook social graph and large collaboration networks show that our approach outperforms state-of-the-art unsupervised approaches as well as approaches that are based on feature extraction. We propose a novel network-based approach for location estimation in social media that integrates evidence of the social tie strength between users for improved location estimation. Concretely, we propose a location estimator -- FriendlyLocation -- that leverages the relationship between the strength of the tie between a pair of users, and the distance between the pair. Based on an examination of over 100 million geo-encoded tweets and 73 million Twitter user profiles, we identify several factors such as the number of followers and how the users interact that can strongly reveal the distance between a pair of users. We use these factors to train a decision tree to distinguish between pairs of users who are likely to live nearby and pairs of users who are likely to live in different areas. We use the results of this decision tree as the input to a maximum likelihood estimator to predict a user's location. We find that this proposed method significantly improves the results of location estimation relative to a state-of-the-art technique. Our system reduces the average error distance for 80 of Twitter users from 40 miles to 21 miles using only information from the user's friends and friends-of-friends, which has great significance for augmenting traditional social media and enriching location-based services with more refined and accurate location estimates. This paper explores the impact of communication media and the Internet on connectivity between people. Results from a series of social network studies of media use are used as background for exploration of these impacts. These studies explored the use of all available media among members of an academic research group and among distance learners. Asking about media use as well as about the strength of the tie between communicating pairs revealed that those more strongly tied used more media to communicate than weak ties, and that media use within groups conformed to a unidimensional scale, showing a configuration of different tiers of media use supporting social networks of different ties strengths. These results lead to a number of implications regarding media and Internet connectivity, including: how media use can be added to characteristics of social network ties; how introducing a medium can create latent tie connectivity among group members that provides the technical means for activating weak ties, a... With the tremendous amount of research publications, recommending relevant papers to researchers to fulfill their information need becomes a significant problem. The major challenge to be tackled by our work is that given a target paper, how to effectively recommend a set of relevant papers from an existing citation network. In this paper, we propose a novel method to address the problem by incorporating various citation relations for a proper set of papers, which are more relevant but with a very limited size. The proposed method has two unique properties. Firstly, a metric called Local Relation Strength is defined to measure the dependency between cited and citing papers. Secondly, a model called Global Relation Strength is proposed to capture the relevance between two papers in the whole citation graph. We evaluate our proposed model on a real-world publication dataset and conduct an extensive comparison with the state-of-the-art baseline methods. The experimental results demonstrate that our method can have a promising improvement over the state-of-the-art techniques. Recently, there has been a great deal of research focusing on the development of sampling algorithms for networks with small-world and or power-law structure. The peerto-peer research community (e.g., [7]) have used sampling to quickly explore and obtain a good representative sample of the network topology, as these networks are hard to explore completely and have significant amounts of churn in their topology. For collecting data from social networks, researchers often use snowball sampling (e.g., [2]) due to the lack of access to the complete graph. have developed Forest Fire Sampling, which uses a hybrid combination of snowball sampling and random-walk sampling to produce samples that match the temporal evolution of the underlying social network [5]. have developed a Metropolis algorithm which samples in a manner designed to match desired properties in the original network [3]. Although there has been a great deal of research focusing on the the development of sampling algorithms, much of this work is based on empirical study and evaluation (i.e., measuring the similarity between sampled and original network properties). There has been some work (e.g., [4, 8, 6]) that has studied the statistical properties of samples of complex networks produced by traditional sampling algorithms such as node sampling, edge sampling and random walks. However, there has been relatively little attention paid to the development of a theoretical foundation for sampling from networks—including a formal framework for sampling, an understanding of various network characteristics and their dependencies, and an analysis of their impact on the accuracy of sampling algorithms. In this paper, we reconsider the foundations of network sampling and attempt to formalize the goals, and process of, sampling, in order to frame future development and analysis of sampling algorithms. Modeling continuous social strength rather than conventional binary social ties in the social network can lead to a more precise and informative description of social relationship among people. In this paper, we study the problem of social strength modeling (SSM) for the users in a social media community, who are typically associated with diverse form of data. In particular, we take Flickr---the most popular online photo sharing community---as an example, in which users are sharing their experiences through substantial amounts of multimodal contents (e.g., photos, tags, geo-locations, friend lists) and social behaviors (e.g., commenting and joining interest groups). Such heterogeneous data in Flickr bring opportunities yet challenges to the research community for SSM. One of the key issues in SSM is how to effectively explore the heterogeneous data and how to optimally combine them to measure the social strength. In this paper, we present a kernel-based learning to rank framework for inferring the social strength of Flickr users, which involves two learning stages. The first stage employs a kernel target alignment algorithm to integrate the heterogeneous data into a holistic similarity space. With the learned kernel, the second stage rectifies the pair-wise learning to rank approach to estimating the social strength. By learning the social strength graph, we are able to conduct collaborative recommendation and collective classification. The promising results show that the learning-based approach is effective for SSM. Despite being focused on Flickr, our technique can be applied to model social strength of users in any other social media community. Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic ties. It is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored. Stress is laid on the cohesive power of weak ties. Most network models deal, implicitly, with strong ties, thus confining their applicability to small, well-defined groups. Emphasis on weak ties lends itself to discussion of relations between groups and to analysis of segments of social structure not easily defined in terms of primary groups. Social media treats all users the same: trusted friend or total stranger, with little or nothing in between. In reality, relationships fall everywhere along this spectrum, a topic social science has investigated for decades under the theme of tie strength. Our work bridges this gap between theory and practice. In this paper, we present a predictive model that maps social media data to tie strength. The model builds on a dataset of over 2,000 social media ties and performs quite well, distinguishing between strong and weak ties with over 85 accuracy. We complement these quantitative findings with interviews that unpack the relationships we could not predict. The paper concludes by illustrating how modeling tie strength can improve social media design elements, including privacy controls, message routing, friend introductions and information prioritization. Asking friends, colleagues, or other trusted people to help answer a question or find information is a familiar and tried-and-true concept. Widespread use of online social networks has made social information seeking easier, and has provided researchers with opportunities to better observe this process. In this paper, we relate question answering to tie strength, a metric drawn from sociology describing how close a friendship is. We present a study evaluating the role of tie strength in question answers. We used previous research on tie strength in social media to generate tie strength information between participants and their answering friends, and asked them for feedback about the value of answers across several dimensions. While sociological studies have indicated that weak ties are able to provide better information, our findings are significant in that weak ties do not have this effect, and stronger ties (close friends) provide a subtle increase in information that contributes more to participants' overall knowledge, and is less likely to have been seen before. Given a set of people and a set of events attended by them, we address the problem of measuring connectedness or tie strength between each pair of persons. The underlying assumption is that attendance at mutual events gives an implicit social network between people. We take an axiomatic approach to this problem. Starting from a list of axioms, which a measure of tie strength must satisfy, we characterize functions that satisfy all the axioms. We then show that there is a range of tie-strength measures that satisfy this characterization. A measure of tie strength induces a ranking on the edges of the social network (and on the set of neighbors for every person). We show that for applications where the ranking, and not the absolute value of the tie strength, is the important thing about the measure, the axioms are equivalent to a natural partial order. To settle on a particular measure, we must make a non-obvious decision about extending this partial order to a total order. This decision is best left to particular applications. We also classify existing tie-strength measures according to the axioms that they satisfy; and observe that none of the "self-referential" tie-strength measures satisfy the axioms. In our experiments, we demonstrate the efficacy of our approach; show the completeness and soundness of our axioms, and present Kendall Tau Rank Correlation between various tie-strength measures. The widespread use of online social networks, such as Facebook and Twitter, is generating a growing amount of accessible data concerning social relationships. The aim of this work is twofold. First, we present a detailed analysis of a real Facebook data set aimed at characterising the properties of human social relationships in online environments. We find that certain properties of online social networks appear to be similar to those found “offline” (i.e., on human social networks maintained without the use of social networking sites). Our experimental results indicate that on Facebook there is a limited number of social relationships an individual can actively maintain and this number is close to the well-known Dunbar’s number (150) found in offline social networks. Second, we also present a number of linear models that predict tie strength (the key figure to quantitatively represent the importance of social relationships) from a reduced set of observable Facebook variables. Specifically, we are able to predict with good accuracy (i.e., higher than 80 ) the strength of social ties by exploiting only four variables describing different aspects of users interaction on Facebook. We find that the recency of contact between individuals – used in other studies as the unique estimator of tie strength – has the highest relevance in the prediction of tie strength. Nevertheless, using it in combination with other observable quantities, such as indices about the social similarity between people, can lead to more accurate predictions Online social networks are now a popular way for users to connect, express themselves, and share content. Users in today's online social networks often post a profile, consisting of attributes like geographic location, interests, and schools attended. Such profile information is used on the sites as a basis for grouping users, for sharing content, and for suggesting users who may benefit from interaction. However, in practice, not all users provide these attributes. In this paper, we ask the question: given attributes for some fraction of the users in an online social network, can we infer the attributes of the remaining users? In other words, can the attributes of users, in combination with the social network graph, be used to predict the attributes of another user in the network? To answer this question, we gather fine-grained data from two social networks and try to infer user profile attributes. We find that users with common attributes are more likely to be friends and often form dense communities, and we propose a method of inferring user attributes that is inspired by previous approaches to detecting communities in social networks. Our results show that certain user attributes can be inferred with high accuracy when given information on as little as 20 of the users. Recent advancements in deep neural networks for graph-structured data have led to state-of-the-art performance on recommender system benchmarks. However, making these methods practical and scalable to web-scale recommendation tasks with billions of items and hundreds of millions of users remains an unsolved challenge. Here we describe a large-scale deep recommendation engine that we developed and deployed at Pinterest. We develop a data-efficient Graph Convolutional Network (GCN) algorithm, which combines efficient random walks and graph convolutions to generate embeddings of nodes (i.e., items) that incorporate both graph structure as well as node feature information. Compared to prior GCN approaches, we develop a novel method based on highly efficient random walks to structure the convolutions and design a novel training strategy that relies on harder-and-harder training examples to improve robustness and convergence of the model. We also develop an efficient MapReduce model inference algorithm to generate embeddings using a trained model. Overall, we can train on and embed graphs that are four orders of magnitude larger than typical GCN implementations. We show how GCN embeddings can be used to make high-quality recommendations in various settings at Pinterest, which has a massive underlying graph with 3 billion nodes representing pins and boards, and 17 billion edges. According to offline metrics, user studies, as well as A B tests, our approach generates higher-quality recommendations than comparable deep learning based systems. To our knowledge, this is by far the largest application of deep graph embeddings to date and paves the way for a new generation of web-scale recommender systems based on graph convolutional architectures. Given multimillion-node graphs such as "who-follows-whom", "patent-cites-patent", "user-likes-page" and "actor director-makes-movie" networks, how can we find unexpected behaviors? When companies operate on the graphs with monetary incentives to sell Twitter "Followers" and Facebook page "Likes", the graphs show strange connectivity patterns. In this paper, we study a complete graph from a large Twitter-style social network, spanning up to 3.33 billion edges. We report strange deviations from typical patterns like smooth degree distributions. We find that such deviations are often due to "lockstep behavior" that large groups of followers connect to the same groups of followees. Our first contribution is that we study strange patterns on the adjacency matrix and in the spectral subspaces with respect to several flavors of lockstep. We discover that (a) the lockstep behaviors on the graph shape dense "block" in its adjacency matrix and creates "rays" in spectral subspaces, and (b) partially overlapping of the behaviors shape "staircase" in its adjacency matrix and creates "pearls" in spectral subspaces. The second contribution is that we provide a fast algorithm, using the discovery as a guide for practitioners, to detect users who offer the lockstep behaviors in undirected directed bipartite graphs. We carry out extensive experiments on both synthetic and real datasets, as well as public datasets from IMDb and US Patent. The results demonstrate the scalability and effectiveness of our proposed algorithm. This work addresses graph-based semi-supervised classification and betweenness computation in large, sparse, networks (several millions of nodes). The objective of semi-supervised classification is to assign a label to unlabeled nodes using the whole topology of the graph and the labeling at our disposal. Two approaches are developed to avoid explicit computation of pairwise proximity between the nodes of the graph, which would be impractical for graphs containing millions of nodes. The first approach directly computes, for each class, the sum of the similarities between the nodes to classify and the labeled nodes of the class, as suggested initially in [1,2]. Along this approach, two algorithms exploiting different state-of-the-art kernels on a graph are developed. The same strategy can also be used in order to compute a betweenness measure. The second approach works on a trellis structure built from biased random walks on the graph, extending an idea introduced in [3]. These random walks allow to define a biased bounded betweenness for the nodes of interest, defined separately for each class. All the proposed algorithms have a linear computing time in the number of edges while providing good results, and hence are applicable to large sparse networks. They are empirically validated on medium-size standard data sets and are shown to be competitive with state-of-the-art techniques. Finally, we processed a novel data set, which is made available for benchmarking, for multi-class classification in a large network: the U.S. patents citation network containing 3M nodes (of six different classes) and 38M edges. The three proposed algorithms achieve competitive results (around 85 classification rate) on this large network-they classify the unlabeled nodes within a few minutes on a standard workstation. This paper examines linguistic variation on an Internet Relay Chat channel with respect to the hypothesis, based on the model of Milroy and Milroy (1992), that standard variants tend to be associated with weak social network ties, while vernacular variants are associated with strong network ties. An analysis of frequency of contact as a measure of tie strength reveals a structured relationship between tie strength and several linguistic variants. However, the variant features are associated with social positions in a way that does not correlate neatly with tie strength. An account of these results is proposed in terms of the social functions of the different variables and the larger social context of IRC affecting tie strength. Social network analysis has attracted increasing attention in recent years. In many social networks, besides friendship links among users, the phenomenon of users associating themselves with groups or communities is common. Thus, two networks exist simultaneously: the friendship network among users, and the affiliation network between users and groups. In this article, we tackle the affiliation recommendation problem, where the task is to predict or suggest new affiliations between users and communities, given the current state of the friendship and affiliation networks. More generally, affiliations need not be community affiliations---they can be a user’s taste, so affiliation recommendation algorithms have applications beyond community recommendation. In this article, we show that information from the friendship network can indeed be fruitfully exploited in making affiliation recommendations. Using a simple way of combining these networks, we suggest two models of user-community affinity for the purpose of making affiliation recommendations: one based on graph proximity, and another using latent factors to model users and communities. We explore the affiliation recommendation algorithms suggested by these models and evaluate these algorithms on two real-world networks, Orkut and Youtube. In doing so, we motivate and propose a way of evaluating recommenders, by measuring how good the top 50 recommendations are for the average user, and demonstrate the importance of choosing the right evaluation strategy. The algorithms suggested by the graph proximity model turn out to be the most effective. We also introduce scalable versions of these algorithms, and demonstrate their effectiveness. This use of link prediction techniques for the purpose of affiliation recommendation is, to our knowledge, novel. Social networking sites such as Facebook, LinkedIn, and Xing have been reporting exponential growth rates and have millions of registered users. In this paper, we introduce a novel de-anonymization attack that exploits group membership information that is available on social networking sites. More precisely, we show that information about the group memberships of a user (i.e., the groups of a social network to which a user belongs) is sufficient to uniquely identify this person, or, at least, to significantly reduce the set of possible candidates. That is, rather than tracking a user's browser as with cookies, it is possible to track a person. To determine the group membership of a user, we leverage well-known web browser history stealing attacks. Thus, whenever a social network user visits a malicious website, this website can launch our de-anonymization attack and learn the identity of its visitors. The implications of our attack are manifold, since it requires a low effort and has the potential to affect millions of social networking users. We perform both a theoretical analysis and empirical measurements to demonstrate the feasibility of our attack against Xing, a medium-sized social network with more than eight million members that is mainly used for business relationships. Furthermore, we explored other, larger social networks and performed experiments that suggest that users of Facebook and LinkedIn are equally vulnerable.