Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends.
There has been some prior work on analyzing connections on Twitter. @cite_1 studied social interactions on Twitter to reveal that the driving process for usage is a sparse hidden network underlying the friends and followers, while most of the links represent meaningless interactions. @cite_11 have examined Twitter as a mechanism for word-of-mouth advertising. They considered particular brands and products and examined the structure of the postings and the change in sentiments. @cite_9 proposed a propagation model that predicts which users will tweet about which URL based on the history of past user activity.
@cite_9 @cite_1 @cite_11
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Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers. Social media services, such as Twitter, enable commercial businesses to participate actively in online word-of-mouth communication. In this project, we examined the potential influences of business engagement in online word-of-mouth communication on the level of consumers’ engagement and investigated the trajectories of a business’ online word-of-mouth message diffusion in the Twitter community. We used path analysis to examine 164,478 tweets from 96,725 individual Twitter users with regards to nine brands during a 5-week study period. We operationalized business engagement as the amount of online word-of-mouth messages from brand and the number of consumers the brand follows. We operationalized consumers’ engagement as the number of online word-of-mouth messages from consumers both connecting to the brand and having no connection with the brand as well as the number of consumers following the brand. We concluded that the business engagement on Twitter relates directly to consumers’ engagement with online word-of-mouth communication. In addition, retweeting, as an explicit way to show consumers’ response to business engagement, indicates that the influence only reaches consumers with a second-degree relationship to the brand and that the life cycle of a tweet is generally 1.5 to 4 hours at most. Our research has critical implications in terms of advancing the understanding of the business’s role in the online word-of-mouth communication and bringing insight to the analytics of social networks and online word-of-mouth message diffusion patterns. How far and how fast does information spread in social media? Researchers have recently examined a number of factors that affect information diffusion in online social networks, including: the novelty of information, users' activity levels, who they pay attention to, and how they respond to friends' recommendations. Using URLs as markers of information, we carry out a detailed study of retweeting, the primary mechanism by which information spreads on the Twitter follower graph. Our empirical study examines how users respond to an incoming stimulus, i.e., a tweet (message) from a friend, and reveals that dynamically decaying visibility, which is the increasing cognitive effort required for discovering and acting upon a tweet, combined with limited attention play dominant roles in retweeting behavior. Specifically, we observe that users retweet information when it is most visible, such as when it near the top of their Twitter feed. Moreover, our measurements quantify how a user's limited attention is divided among incoming tweets, providing novel evidence that highly connected individuals are less likely to propagate an arbitrary tweet. Our study indicates that the finite ability to process incoming information constrains social contagion, and we conclude that rapid decay of visibility is the primary barrier to information propagation online. Over the past few years, online aggression and abusive behaviors have occurred in many different forms and on a variety of platforms. In extreme cases, these incidents have evolved into hate, discrimination, and bullying, and even materialized into real-world threats and attacks against individuals or groups. In this paper, we study the Gamergate controversy. Started in August 2014 in the online gaming world, it quickly spread across various social networking platforms, ultimately leading to many incidents of cyberbullying and cyberaggression. We focus on Twitter, presenting a measurement study of a dataset of 340k unique users and 1.6M tweets to study the properties of these users, the content they post, and how they differ from random Twitter users. We find that users involved in this Twitter war'' tend to have more friends and followers, are generally more engaged and post tweets with negative sentiment, less joy, and more hate than random users. We also perform preliminary measurements on how the Twitter suspension mechanism deals with such abusive behaviors. While we focus on Gamergate, our methodology to collect and analyze tweets related to aggressive and bullying activities is of independent interest. As a new communication paradigm, social media has promoted information dissemination in social networks. Previous research has identified several content-related features as well as user and network characteristics that may drive information diffusion. However, little research has focused on the relationship between emotions and information diffusion in a social media setting. In this paper, we examine whether sentiment occurring in social media content is associated with a user's information sharing behavior. We carry out our research in the context of political communication on Twitter. Based on two data sets of more than 165,000 tweets in total, we find that emotionally charged Twitter messages tend to be retweeted more often and more quickly compared to neutral ones. As a practical implication, companies should pay more attention to the analysis of sentiment related to their brands and products in social media communication as well as in designing advertising content that triggers emotions. Increasing evidence suggests that a growing amount of social media content is generated by autonomous entities known as social bots. In this work we present a framework to detect such entities on Twitter. We leverage more than a thousand features extracted from public data and meta-data about users: friends, tweet content and sentiment, network patterns, and activity time series. We benchmark the classification framework by using a publicly available dataset of Twitter bots. This training data is enriched by a manually annotated collection of active Twitter users that include both humans and bots of varying sophistication. Our models yield high accuracy and agreement with each other and can detect bots of different nature. Our estimates suggest that between 9 and 15 of active Twitter accounts are bots. Characterizing ties among accounts, we observe that simple bots tend to interact with bots that exhibit more human-like behaviors. Analysis of content flows reveals retweet and mention strategies adopted by bots to interact with different target groups. Using clustering analysis, we characterize several subclasses of accounts, including spammers, self promoters, and accounts that post content from connected applications. Cursing is not uncommon during conversations in the physical world: 0.5 to 0.7 of all the words we speak are curse words, given that 1 of all the words are first-person plural pronouns (e.g., we, us, our). On social media, people can instantly chat with friends without face-to-face interaction, usually in a more public fashion and broadly disseminated through highly connected social network. Will these distinctive features of social media lead to a change in people's cursing behavior? In this paper, we examine the characteristics of cursing activity on a popular social media platform - Twitter, involving the analysis of about 51 million tweets and about 14 million users. In particular, we explore a set of questions that have been recognized as crucial for understanding cursing in offline communications by prior studies, including the ubiquity, utility, and contextual dependencies of cursing. In online social media systems users are not only posting, consuming, and resharing content, but also creating new and destroying existing connections in the underlying social network. While each of these two types of dynamics has individually been studied in the past, much less is known about the connection between the two. How does user information posting and seeking behavior interact with the evolution of the underlying social network structure? Here, we study ways in which network structure reacts to users posting and sharing content. We examine the complete dynamics of the Twitter information network, where users post and reshare information while they also create and destroy connections. We find that the dynamics of network structure can be characterized by steady rates of change, interrupted by sudden bursts. Information diffusion in the form of cascades of post re-sharing often creates such sudden bursts of new connections, which significantly change users' local network structure. These bursts transform users' networks of followers to become structurally more cohesive as well as more homogenous in terms of follower interests. We also explore the effect of the information content on the dynamics of the network and find evidence that the appearance of new topics and real-world events can lead to significant changes in edge creations and deletions. Lastly, we develop a model that quantifies the dynamics of the network and the occurrence of these bursts as a function of the information spreading through the network. The model can successfully predict which information diffusion events will lead to bursts in network dynamics. The Paris terrorist attacks occurred on November 13, 2015, prompting a massive response on social media including Twitter, with millions of posted tweets in the first few hours after the attacks. Most of the tweets were condemning the attacks and showing support to Parisians. One of the trending debates related to the attacks concerned possible association between terrorism and Islam, and Muslims in general. This created a global discussion between those attacking and those defending Islam and Muslims. In this paper, we use this incident to examine the effect of online social network interactions prior to an event to predict what attitudes will be expressed in response to the event. Specifically, we focus on how a person's online content and network dynamics can be used to predict future attitudes and stance in the aftermath of a major event. In our study, we collected a set of 8.36 million tweets related to the Paris attacks within the 50 hours following the event, of which we identified over 900k tweets mentioning Islam and Muslims. We quantitatively analyzed users' network interactions and historical tweets to predict their attitudes towards Islam and Muslim. We provide a description of the quantitative results based on the content (hashtags) and network interactions (retweets, replies, and mentions). We analyze two types of data: (1) we use post-event tweets to learn users' stated stance towards Muslims based on sampling methods and crowd-sourced annotations; and (2) we employ pre-event interactions on Twitter to build a classifier to predict post-event stance. We found that pre-event network interactions can predict attitudes towards Muslims with 82 macro F-measure, even in the absence of prior mentions of Islam, Muslims, or related terms. The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. A quantitative study of emailing of articles from the NY Times finds a strong link between positive affect and virality, and, based on psychological theories it is concluded that this relation is universally valid. The conclusion appears to be in contrast with classic theory of diffusion in news media emphasizing negative affect as promoting propagation. In this paper we explore the apparent paradox in a quantitative analysis of information diffusion on Twitter. Twitter is interesting in this context as it has been shown to present both the characteristics social and news media. The basic measure of virality in Twitter is the probability of retweet. Twitter is different from email in that retweeting does not depend on pre-existing social relations, but often occur among strangers, thus in this respect Twitter may be more similar to traditional news media. We therefore hypothesize that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test the hypothesis we analyze three corpora: A complete sample of tweets about the COP15 climate summit, a random sample of tweets, and a general text corpus including news. The latter allows us to train a classifier that can distinguish tweets that carry news and non-news information. We present evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. We conclude that the relation between affect and virality is more complex than expected based on the findings of Berger and Milkman (2010), in short 'if you want to be cited: Sweet talk your friends or serve bad news to the public'. We study the propagation of expression of moods from one individual to another in social media. Specifically, we utilize an ensemble of more than 200 moods, and follow their trails of retweets on Twitter. We examine the diffusion of these moods through the characteristics of the author of the retweeted post, of the post, and its linguistic style and topical content. We observe that moods of high valence and low to moderate activation propagate the most. Our findings also indicate that mood-bearing posts from individuals of medium #followers show highest diffusion, instead of elite users. Further, moods in postings with high self-attentional focus, posted by socially interactive women, and with fewer links diffuse the most. Finally, we leverage these characteristics to build a linear regression model that can predict extent of diffusion in a mood-bearing post. The model yields accuracy of 75 showing that user's attributes as well as post's language characteristics are key factors driving the diffusion of moods in social media. This paper describes an empirical study of 1.6M deleted tweets collected over a continuous one-week period from a set of 292K Twitter users. We examine several aggregate properties of deleted tweets, including their connections to other tweets (e.g., whether they are replies or retweets), the clients used to produce them, temporal aspects of deletion, and the presence of geotagging information. Some significant differences were discovered between the two collections, namely in the clients used to post them, their conversational aspects, the sentiment vocabulary present in them, and the days of the week they were posted. However, in other dimensions for which analysis was possible, no substantial differences were found. Finally, we discuss some ramifications of this work for understanding Twitter usage and management of one's privacy. Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even though a lot of information is shared in Twitter, little is known yet about how and why certain information spreads more widely than others. In this paper, we examine a number of features that might affect retweetability of tweets. We gathered content and contextual features from 74M tweets and used this data set to identify factors that are significantly associated with retweet rate. We also built a predictive retweet model. We found that, amongst content features, URLs and hashtags have strong relationships with retweetability. Amongst contextual features, the number of followers and followees as well as the age of the account seem to affect retweetability, while, interestingly, the number of past tweets does not predict retweetability of a user's tweet. We believe that this research would inform the design of sensemaking and analytics tools for social media streams. With over 300 million active users, Twitter is among the largest online news and social networking services in existence today. Open access to information on Twitter makes it a valuable source of data for research on social interactions, sentiment analysis, content diffusion, link prediction, and the dynamics behind human collective behaviour in general. Here we use Twitter data to construct co-occurrence language networks based on hashtags and based on all the words in tweets, and we use these networks to study link prediction by means of different methods and evaluation metrics. In addition to using five known methods, we propose two effective weighted similarity measures, and we compare the obtained outcomes in dependence on the selected semantic context of topics on Twitter. We find that hashtag networks yield to a large degree equal results as all-word networks, thus supporting the claim that hashtags alone robustly capture the semantic context of tweets, and as such are useful and suitable for studying the content and categorization. We also introduce ranking diagrams as an efficient tool for the comparison of the performance of different link prediction algorithms across multiple datasets. Our research indicates that successful link prediction algorithms work well in correctly foretelling highly probable links even if the information about a network structure is incomplete, and they do so even if the semantic context is rationalized to hashtags. Online social networking services allow their users to post content in the form of text, images or videos. The main mechanism driving content diffusion is the possibility for users to re-share the content posted by their social connections, which may then cascade across the system. A fundamental problem when studying information cascades is the possibility to develop sound mathematical models, whose parameters can be calibrated on empirical data, in order to predict the future course of a cascade after a window of observation. In this paper, we focus on Twitter and, in particular, on the temporal patterns of retweet activity for an original tweet. We model the system by Time-Dependent Hawkes process (TiDeH), which properly takes into account the circadian nature of the users and the aging of information. The input of the prediction model are observed retweet times and structural information about the underlying social network. We develop a procedure for parameter optimization and for predicting the future profiles of retweet activity at different time resolutions. We validate our methodology on a large corpus of Twitter data and demonstrate its systematic improvement over existing approaches in all the time regimes. With millions of users tweeting around the world, real time search systems and dierent types of mining tools are emerging to allow people tracking the repercussion of events and news on Twitter. However, although appealing as mechanisms to ease the spread of news and allow users to discuss events and post their status, these services open opportunities for new forms of spam. Trending topics, the most talked about items on Twitter at a given point in time, have been seen as an opportunity to generate trac and revenue. Spammers post tweets containing typical words of a trending topic and URLs, usually obfuscated by URL shorteners, that lead users to completely unrelated websites. This kind of spam can contribute to de-value real time search services unless mechanisms to fight and stop spammers can be found. In this paper we consider the problem of detecting spammers on Twitter. We first collected a large dataset of Twitter that includes more than 54 million users, 1.9 billion links, and almost 1.8 billion tweets. Using tweets related to three famous trending topics from 2009, we construct a large labeled collection of users, manually classified into spammers and non-spammers. We then identify a number of characteristics related to tweet content and user social behavior, which could potentially be used to detect spammers. We used these characteristics as attributes of machine learning process for classifying users as either spammers or nonspammers. Our strategy succeeds at detecting much of the spammers while only a small percentage of non-spammers are misclassified. Approximately 70 of spammers and 96 of non-spammers were correctly classified. Our results also highlight the most important attributes for spam detection on Twitter. As the most popular microblogging platform, the vast amount of content on Twitter is constantly growing so that the retrieval of relevant information (streams) is becoming more and more difficult every day. Representing the semantics of individual Twitter activities and modeling the interests of Twitter users would allow for personalization and therewith countervail the information overload. Given the variety and recency of topics people discuss on Twitter, semantic user profiles generated from Twitter posts moreover promise to be beneficial for other applications on the Social Web as well. However, automatically inferring the semantic meaning of Twitter posts is a non-trivial problem. In this paper we investigate semantic user modeling based on Twitter posts. We introduce and analyze methods for linking Twitter posts with related news articles in order to contextualize Twitter activities. We then propose and compare strategies that exploit the semantics extracted from both tweets and related news articles to represent individual Twitter activities in a semantically meaningful way. A large-scale evaluation validates the benefits of our approach and shows that our methods relate tweets to news articles with high precision and coverage, enrich the semantics of tweets clearly and have strong impact on the construction of semantic user profiles for the Social Web. The popularity of the Twitter social networking site has made it a target for social bots, which use increasingly-complex algorithms to engage users and pretend to be humans. While much research has studied how to identify such bots in the process of spam detection, little research has looked at the other side of the question - detecting users likely to be fooled by bots. In this paper, we examine a dataset consisting of 610 users who were messaged by Twitter bots, and determine which features describing these users were most helpful in predicting whether or not they would interact with the bots (through replies or following the bot). We then use six classifiers to build models for predicting whether a given user will interact with the bot, both using the selected features and using all features. We find that a users' Klout score, friends count, and followers count are most predictive of whether a user will interact with a bot, and that the Random Forest algorithm produces the best classifier, when used in conjunction with one of the better feature ranking algorithms (although poor feature ranking can actually make performance worse than no feature ranking). Overall, these results show promise for helping understand which users are most vulnerable to social bots. Background: Sleep issues such as insomnia affect over 50 million Americans and can lead to serious health problems, including depression and obesity, and can increase risk of injury. Social media platforms such as Twitter offer exciting potential for their use in studying and identifying both diseases and social phenomenon. Objective: Our aim was to determine whether social media can be used as a method to conduct research focusing on sleep issues. Methods: Twitter posts were collected and curated to determine whether a user exhibited signs of sleep issues based on the presence of several keywords in tweets such as insomnia, “can’t sleep”, Ambien, and others. Users whose tweets contain any of the keywords were designated as having self-identified sleep issues (sleep group). Users who did not have self-identified sleep issues (non-sleep group) were selected from tweets that did not contain pre-defined words or phrases used as a proxy for sleep issues. Results: User data such as number of tweets, friends, followers, and location were collected, as well as the time and date of tweets. Additionally, the sentiment of each tweet and average sentiment of each user were determined to investigate differences between non-sleep and sleep groups. It was found that sleep group users were significantly less active on Twitter ( P =.04), had fewer friends ( P <.001), and fewer followers ( P <.001) compared to others, after adjusting for the length of time each user's account has been active. Sleep group users were more active during typical sleeping hours than others, which may suggest they were having difficulty sleeping. Sleep group users also had significantly lower sentiment in their tweets ( P <.001), indicating a possible relationship between sleep and pyschosocial issues. Conclusions: We have demonstrated a novel method for studying sleep issues that allows for fast, cost-effective, and customizable data to be gathered. [J Med Internet Res 2015;17(6):e140] Over the past few years, online bullying and aggression have become increasingly prominent, and manifested in many different forms on social media. However, there is little work analyzing the characteristics of abusive users and what distinguishes them from typical social media users. In this paper, we start addressing this gap by analyzing tweets containing a great amount of abusiveness. We focus on a Twitter dataset revolving around the Gamergate controversy, which led to many incidents of cyberbullying and cyberaggression on various gaming and social media platforms. We study the properties of the users tweeting about Gamergate, the content they post, and the differences in their behavior compared to typical Twitter users. We find that while their tweets are often seemingly about aggressive and hateful subjects, "Gamergaters" do not exhibit common expressions of online anger, and in fact primarily differ from typical users in that their tweets are less joyful. They are also more engaged than typical Twitter users, which is an indication as to how and why this controversy is still ongoing. Surprisingly, we find that Gamergaters are less likely to be suspended by Twitter, thus we analyze their properties to identify differences from typical users and what may have led to their suspension. We perform an unsupervised machine learning analysis to detect clusters of users who, though currently active, could be considered for suspension since they exhibit similar behaviors with suspended users. Finally, we confirm the usefulness of our analyzed features by emulating the Twitter suspension mechanism with a supervised learning method, achieving very good precision and recall.