Existing studies of how information diffuses across social networks have thus far concentrated on analysing and recovering the spread of deterministic innovations such as URLs, hashtags, and group membership. However investigating how mentions of real-world entities appear and spread has yet to be explored, largely due to the computationally intractable nature of performing large-scale entity extraction. In this paper we present, to the best of our knowledge, one of the first pieces of work to closely examine the diffusion of named entities on social media, using Reddit as our case study platform. We first investigate how named entities can be accurately recognised and extracted from discussion posts. We then use these extracted entities to study the patterns of entity cascades and how the probability of a user adopting an entity (i.e. mentioning it) is associated with exposures to the entity. We put these pieces together by presenting a parallelised diffusion model that can forecast the probability of entity adoption, finding that the influence of adoption between users can be characterised by their prior interactions -- as opposed to whether the users propagated entity-adoptions beforehand. Our findings have important implications for researchers studying influence and language, and for community analysts who wish to understand entity-level influence dynamics.
Prior work on Reddit has examined the site's evolution since launch, seeing it evolve from a bulletin-like page to a large community site with many segragated and unique sub-communities that reinforce a general perception of the overall community @cite_22 . This observation supports the use of Reddit as a study venue for information diffusion, finding that communities are large, well-defined, and cohesive. Later work covers the mapping of popular content @cite_26 and of network structure @cite_13 , though not the diffusion of information through those networks.
@cite_26 @cite_13 @cite_22
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In the past few years, Reddit -- a community-driven platform for submitting, commenting and rating links and text posts -- has grown exponentially, from a small community of users into one of the largest online communities on the Web. To the best of our knowledge, this work represents the most comprehensive longitudinal study of Reddit's evolution to date, studying both (i) how user submissions have evolved over time and (ii) how the community's allocation of attention and its perception of submissions have changed over 5 years based on an analysis of almost 60 million submissions. Our work reveals an ever-increasing diversification of topics accompanied by a simultaneous concentration towards a few selected domains both in terms of posted submissions as well as perception and attention. By and large, our investigations suggest that Reddit has transformed itself from a dedicated gateway to the Web to an increasingly self-referential community that focuses on and reinforces its own user-generated image- and textual content over external sources. Many online communities ask their members to do work for the good of everyone on the site. On social voting sites like Reddit, this means that users judge a stream of incoming links by voting them up or down. The links with the most up-votes bubble up to the main page, pointing everyone toward the best content. A threat to all sites designed this way, however, is underprovision: when too many people rely on others to contribute without doing so themselves. In this paper, we present findings suggesting that widespread underprovision of votes is happening on Reddit, arguably the internet's largest social voting community. Notably, Reddit overlooked 52 of the most popular links the first time they were submitted. This suggests that many potentially popular links get ignored, jeopardizing the site's core purpose. We conclude by discussing possible reasons behind it, and suggest future research on social voting sites. Platforms like Reddit have attracted large and vibrant communities, but the individuals in those communities are free to migrate to other platforms at any time. History has borne this out with the mass migration from Slashdot to Digg. The underlying motivations of individuals who migrate between platforms, and the conditions that favor migration online are not well-understood. We examine Reddit during a period of community unrest affecting millions of users in the summer of 2015, and analyze large-scale changes in user behavior and migration patterns to Reddit-like alternative platforms. Using self-reported statements from user comments, surveys, and a computational analysis of the activity of users with accounts on multiple platforms, we identify the primary motivations driving user migration. While a notable number of Reddit users left for other platforms, we found that an important pull factor that enabled Reddit to retain users was its long tail of niche content. Other platforms may reach critical mass to support popular or “mainstream” topics, but Reddit’s large userbase provides a key advantage in supporting niche topics. User generated information in online communities has been characterized with the mixture of a text stream and a network structure both changing over time. A good example is a web-blogging community with the daily blog posts and a social network of bloggers. An important task of analyzing an online community is to observe and track the popular events, or topics that evolve over time in the community. Existing approaches usually focus on either the burstiness of topics or the evolution of networks, but ignoring the interplay between textual topics and network structures. In this paper, we formally define the problem of popular event tracking in online communities (PET), focusing on the interplay between texts and networks. We propose a novel statistical method that models the the popularity of events over time, taking into consideration the burstiness of user interest, information diffusion on the network structure, and the evolution of textual topics. Specifically, a Gibbs Random Field is defined to model the influence of historic status and the dependency relationships in the graph; thereafter a topic model generates the words in text content of the event, regularized by the Gibbs Random Field. We prove that two classic models in information diffusion and text burstiness are special cases of our model under certain situations. Empirical experiments with two different communities and datasets (i.e., Twitter and DBLP) show that our approach is effective and outperforms existing approaches. Increasingly people form opinions based on information they consume on online social media. As a result, it is crucial to understand what type of content attracts people's attention on social media and drive discussions. In this paper we focus on online discussions. Can we predict which comments and what content gets the highest attention in an online discussion? How does this content differ from community to community? To accomplish this, we undertake a unique study of Reddit involving a large sample comments from 11 popular subreddits with different properties. We introduce a large number of sentiment, relevance, content analysis features including some novel features customized to reddit. Through a comparative analysis of the chosen subreddits, we show that our models are correctly able to retrieve top replies under a post with great precision. In addition, we explain our findings with a detailed analysis of what distinguishes high scoring posts in different communities that differ along the dimensions of the specificity of topic and style, audience and level of moderation. Internet memes are increasingly used to sway and manipulate public opinion. This prompts the need to study their propagation, evolution, and influence across the Web. In this paper, we detect and measure the propagation of memes across multiple Web communities, using a processing pipeline based on perceptual hashing and clustering techniques, and a dataset of 160M images from 2.6B posts gathered from Twitter, Reddit, 4chan's Politically Incorrect board ( pol ), and Gab, over the course of 13 months. We group the images posted on fringe Web communities ( pol , Gab, and The_Donald subreddit) into clusters, annotate them using meme metadata obtained from Know Your Meme, and also map images from mainstream communities (Twitter and Reddit) to the clusters. Our analysis provides an assessment of the popularity and diversity of memes in the context of each community, showing, e.g., that racist memes are extremely common in fringe Web communities. We also find a substantial number of politics-related memes on both mainstream and fringe Web communities, supporting media reports that memes might be used to enhance or harm politicians. Finally, we use Hawkes processes to model the interplay between Web communities and quantify their reciprocal influence, finding that pol substantially influences the meme ecosystem with the number of memes it produces, while has a higher success rate in pushing them to other communities. Retaining participation is crucial for information services, online knowledge sharing services among them. We present the first comprehensive analysis of users’ activity lifespan across three predominant online knowledge-sharing communities. Extending previous work focusing on initial interactions of new users, we use survival analysis to quantify participation patterns that can be used to predict individual lifespan over the long term. We discuss how cross-site differences in user participation and the underlying factors can be related to differences in system design and culture. We conduct a longitudinal comparison of the communities’ evolvement between two distinct stages, the initial days just after the site launch and one year later. We also observe that sub-communities corresponding to different topics differ in their ability to sustain users. All results reveal the complexity and diversity in users’ engagement to a site and design implications are discussed. We present novel experiments in modeling the rise and fall of story characteristics within narrative, leading up to the Most Reportable Event (MRE), the compelling event that is the nucleus of the story. We construct a corpus of personal narratives from the bulletin board website Reddit, using the organization of Reddit content into topic-specific communities to automatically identify narratives. Leveraging the structure of Reddit comment threads, we automatically label a large dataset of narratives. We present a change-based model of narrative that tracks changes in formality, affect, and other characteristics over the course of a story, and we use this model in distant supervision and selftraining experiments that achieve significant improvements over the baselines at the task of identifying MREs. As the number and the diversity of news outlets on the Web grows, so does the opportunity for "alternative" sources of information to emerge. Using large social networks like Twitter and Facebook, misleading, false, or agenda-driven information can quickly and seamlessly spread online, deceiving people or influencing their opinions. Also, the increased engagement of tightly knit communities, such as Reddit and 4chan, further compounds the problem, as their users initiate and propagate alternative information, not only within their own communities, but also to different ones as well as various social media. In fact, these platforms have become an important piece of the modern information ecosystem, which, thus far, has not been studied as a whole. In this paper, we begin to fill this gap by studying mainstream and alternative news shared on Twitter, Reddit, and 4chan. By analyzing millions of posts around several axes, we measure how mainstream and alternative news flows between these platforms. Our results indicate that alt-right communities within 4chan and Reddit can have a surprising level of influence on Twitter, providing evidence that "fringe" communities often succeed in spreading alternative news to mainstream social networks and the greater Web. Electronic databases, from phone to e-mails logs, currently provide detailed records of human communication patterns, offering novel avenues to map and explore the structure of social and communication networks. Here we examine the communication patterns of millions of mobile phone users, allowing us to simultaneously study the local and the global structure of a society-wide communication network. We observe a coupling between interaction strengths and the network's local structure, with the counterintuitive consequence that social networks are robust to the removal of the strong ties but fall apart after a phase transition if the weak ties are removed. We show that this coupling significantly slows the diffusion process, resulting in dynamic trapping of information in communities and find that, when it comes to information diffusion, weak and strong ties are both simultaneously ineffective. In this paper we seek to understand the relationship between the online popularity of an article and its intrinsic quality. Prior experimental work suggests that the relationship between quality and popularity can be very distorted due to factors like social influence bias and inequality in visibility. We conduct a study of popularity on two different social news aggregators, Reddit and Hacker News. We define quality as the number of votes an article would have received if each article was shown, in a bias-free way, to an equal number of users. We propose a simple Poisson regression method to estimate this quality metric from time-series voting data. We validate our methods on data from Reddit and Hacker News, as well the experimental data from prior work. Using these estimates, we find that popularity on Reddit and Hacker News is a relatively strong reflection of intrinsic quality. Self-disclosure is an important element facilitating improved psychological wellbeing in individuals with mental illness. As social media is increasingly adopted in health related discourse, we examine how these new platforms might be allowing honest and candid expression of thoughts, experiences and beliefs. Specifically, we seek to detect levels of self-disclosure manifested in posts shared on different mental health forums on Reddit. We develop a classifier for the purpose based on content features. The classifier is able to characterize a Reddit post to be of high, low, or no self-disclosure with 78 accuracy. Applying this classifier to general mental health discourse on Reddit, we find that bulk of such discourse is characterized by high self-disclosure, and that the community responds distinctively to posts that disclose less or more. We conclude with the potential of harnessing our proposed self-disclosure detection algorithm in psychological therapy via social media. We also discuss design considerations for improved community moderation and support in these vulnerable self-disclosing communities. There has been a recent increase of interest in analyzing trust and friendship networks to gain insights about relationship dynamics among users. Many sites such as Epinions, Facebook, and other social networking sites allow users to declare trusts or friendships between different members of the community. In this work, we are interested in extracting direct antagonistic communities (DACs) within a rich trust network involving trusts and distrusts. Each DAC is formed by two subcommunities with trust relationships among members of each sub-community but distrust relationships across the sub-communities. We develop an efficient algorithm that could analyze large trust networks leveraging the unique property of direct antagonistic community. We have experimented with synthetic and real data-sets (myGamma and Epinions) to demonstrate the scalability of our proposed solution. When large social-media platforms allow users to easily form and self-organize into interest groups, highly related communities can arise. For example, the Reddit site hosts not just a group called food, but also HealthyFood, foodhacks, foodporn, and cooking, among others. Are these highly related communities created for similar classes of reasons (e.g., to focus on a subtopic, to create a place for allegedly more "high-minded" discourse, etc.)? How do users allocate attention between such close alternatives when they are available or emerge over time? Are there different types of relations between close alternatives such as sharing many users vs. a new community drawing away members of an older one vs. a splinter group failing to cohere into a viable separate community? We investigate the interactions between highly related communities using data from reddit.com consisting of 975M posts and comments spanning an 8-year period. We identify a set of typical affixes that users adopt to create highly related communities and build a taxonomy of affixes. One interesting finding regarding users' behavior is: after a newer community is created, for several types of highly-related community pairs, users that engage in a newer community tend to be more active in their original community than users that do not explore, even when controlling for previous level of engagement. Many of the world's most popular websites catalyze their growth through invitations from existing members. New members can then in turn issue invitations, and so on, creating cascades of member signups that can spread on a global scale. Although these diffusive invitation processes are critical to the popularity and growth of many websites, they have rarely been studied, and their properties remain elusive. For instance, it is not known how viral these cascades structures are, how cascades grow over time, or how diffusive growth affects the resulting distribution of member characteristics present on the site. In this paper, we study the diffusion of LinkedIn, an online professional network comprising over 332 million members, a large fraction of whom joined the site as part of a signup cascade. First we analyze the structural patterns of these signup cascades, and find them to be qualitatively different from previously studied information diffusion cascades. We also examine how signup cascades grow over time, and observe that diffusion via invitations on LinkedIn occurs over much longer timescales than are typically associated with other types of online diffusion. Finally, we connect the cascade structures with rich individual-level attribute data to investigate the interplay between the two. Using novel techniques to study the role of homophily in diffusion, we find striking differences between the local, edge-wise homophily and the global, cascade-level homophily we observe in our data, suggesting that signup cascades form surprisingly coherent groups of members. Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others. However, it is unclear how loyalty is manifested in user behavior, or whether loyalty is encouraged by certain community characteristics. In this paper we operationalize loyalty as a user-community relation: users loyal to a community consistently prefer it over all others; loyal communities retain their loyal users over time. By exploring this relation using a large dataset of discussion communities from Reddit, we reveal that loyalty is manifested in remarkably consistent behaviors across a wide spectrum of communities. Loyal users employ language that signals collective identity and engage with more esoteric, less popular content, indicating they may play a curational role in surfacing new material. Loyal communities have denser user-user interaction networks and lower rates of triadic closure, suggesting that community-level loyalty is associated with more cohesive interactions and less fragmentation into subgroups. We exploit these general patterns to predict future rates of loyalty. Our results show that a user's propensity to become loyal is apparent from their first interactions with a community, suggesting that some users are intrinsically loyal from the very beginning. How does online content propagate on social networks? Billions of users generate, consume, and spread tons of information every day. This unprecedented scale of dynamics becomes invaluable to reflect our zeitgeist. However, most present diffusion extraction works have only touched individual user level and cannot obtain comprehensive clues. This paper introduces a new approach, i.e., COmmunity Level Diffusion (COLD), to uncover and explore temporal diffusion. We model topics and communities in a unified latent framework, and extract inter-community influence dynamics. With a well-designed multi-component model structure and a parallel inference implementation on GraphLab, the COLD method is expressive while remaining efficient. The extracted community level patterns enable diffusion exploration from a new perspective. We leverage the compact yet robust representations to develop new prediction and analysis applications. Extensive experiments on large social datasets show significant improvement in prediction accuracy. We can also find communities play very different roles in diffusion processes depending on their interest. Our method guarantees high scalability with increasing data size. People nowadays need to spend a large amount of time on their work everyday and workplace has become an important social occasion for effective communication and information exchange among employees. Besides traditional online contacts (e.g., face-to-face meetings and telephone calls), to facilitate the communication and cooperation among employees, a new type of online social networks has been launched inside the firewalls of many companies, which are named as the "enterprise social networks" (ESNs). In this paper, we want to study the information diffusion among employees at workplace via both online ESNs and online contacts. This is formally defined as the IDE (Information Diffusion in Enterprise) problem. Several challenges need to be addressed in solving the IDE problem: (1) diffusion channel extraction from online ESN and online contacts; (2) effective aggregation of the information delivered via different diffusion channels; and (3) communication channel weighting and selection. A novel information diffusion model, Muse (Multi-source Multi-channel Multi-topic diffUsion SElection), is introduced in this paper to resolve these challenges. Extensive experiments conducted on real-world ESN and organizational chart dataset demonstrate the outstanding performance of Muse in addressing the IDE problem. Social network analysis and mining has been highly influenced by the online social web sites, telecom consumer data and instant messaging systems and has widely analyzed the presence of dense communities using graph theory and machine learning techniques. Mobile social network analysis is the mapping and measuring of interactions and flows between people, groups, and organizations based on the usage of their mobile communication services. Community identification and mining is one of the recent major directions in social network analysis. In this paper we find the communities in the network based on a modularity factor. Then we propose a graph theory-based algorithm for further split of communities resulting in smaller sized and closely knit sub-units, to drill down and understand consumer behavior in a comprehensive manner. These sub-units are then analyzed and labeled based on their group behavior pattern. The analysis is done using two approaches:—rule-based, and cluster-based, for comparison and the able usage of information for suitable labeling of groups. Moreover, we measured and analyzed the uniqueness of the structural properties for each small unit; it is another quick and dynamic way to assign suitable labels for each distinct group. We have mapped the behavior-based labeling with unique structural properties of each group. It reduces considerably the time taken for processing and identifying smaller sub-communities for effective targeted marketing. The efficiency of the employed algorithms was evaluated on a large telecom dataset in three different stages of our work. New Information and Communication Technologies (ICTs) are changing the ways in which activists communicate, collaborate and demonstrate. Scholars from a wide range of disciplines, among them sociology, political science and communication, are working to understand these changes. The diversity of perspectives represented enriches the literature, providing an abundant repertoire of tools for examining these phenomena, but it is also an obstacle to understanding. Few works are commonly cited across the field, and most are known only within the confines of their discipline. The absence of a common set of organizing theoretical principles can make it difficult to find connections between these disparate works beyond their common subject matter. This paper responds by locating existing scholarship within a common framework for explaining the emergence, development and outcomes of social movement activity. This provides a logical structure that facilitates conversations across the field around common issues of c...