Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the list of a user's apps which is readily available to many app developers. We extend previous work on the problem on three frontiers: (1) We predict new demographics (age, race, and income) and analyze the most informative apps for four demographic attributes included in our analysis. The most predictable attribute is gender (82.3 accuracy), whereas the hardest to predict is income (60.3 accuracy). (2) We compare several dimensionality reduction methods for high-dimensional app data, finding out that an unsupervised method yields superior results compared to aggregating the apps at the app category level, but the best results are obtained simply by the raw list of apps. (3) We look into the effect of the training set size and the number of apps on the predictability and show that both of these factors have a large impact on the prediction accuracy. The predictability increases, or in other words, a user's privacy decreases, the more apps the user has used, but somewhat surprisingly, after 100 apps, the prediction accuracy starts to decrease.
The demographic prediction based on user's apps has been previously studied by @cite_14 who predict the users' gender. In their previous work @cite_6 , they also predict language, country, relationship status, and whether the user is a parent, but instead of predicting these attributes directly, they first predict which apps are associated with the attributes and then check whether a user has apps corresponding to a given demographic attribute. We extend these works by studying new demographics (age, race, and income), showing that increasing the training dataset size drastically improves the prediction accuracy, and comparing various dimensionality reduction methods for the app data.
@cite_14 @cite_6
2613601501 2156648337
Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the list of a user's apps which is readily available to many app developers. We extend previous work on the problem on three frontiers: (1) We predict new demographics (age, race, and income) and analyze the most informative apps for four demographic attributes included in our analysis. The most predictable attribute is gender (82.3 accuracy), whereas the hardest to predict is income (60.3 accuracy). (2) We compare several dimensionality reduction methods for high-dimensional app data, finding out that an unsupervised method yields superior results compared to aggregating the apps at the app category level, but the best results are obtained simply by the raw list of apps. (3) We look into the effect of the training set size and the number of apps on the predictability and show that both of these factors have a large impact on the prediction accuracy. The predictability increases, or in other words, a user's privacy decreases, the more apps the user has used, but somewhat surprisingly, after 100 apps, the prediction accuracy starts to decrease. In this paper, we highlight a potential privacy threat in the current smartphone platforms, which allows any third party to collect a snapshot of installed applications without the user's consent. This can be exploited by third parties to infer various user attributes similar to what is done through tracking. We show that using only installed apps, user's gender, a demographic attribute that is frequently used in targeted advertising, can be instantly predicted with an accuracy around 70 , by training a classifier using established supervised learning techniques. User profiling is crucial to many online services. Several recent studies suggest that demographic attributes are predictable from different online behavioral data, such as users' "Likes" on Facebook, friendship relations, and the linguistic characteristics of tweets. But location check-ins, as a bridge of users' offline and online lives, have by and large been overlooked in inferring user profiles. In this paper, we investigate the predictive power of location check-ins for inferring users' demographics and propose a simple yet general location to profile (L2P) framework. More specifically, we extract rich semantics of users' check-ins in terms of spatiality, temporality, and location knowledge, where the location knowledge is enriched with semantics mined from heterogeneous domains including both online customer review sites and social networks. Additionally, tensor factorization is employed to draw out low dimensional representations of users' intrinsic check-in preferences considering the above factors. Meanwhile, the extracted features are used to train predictive models for inferring various demographic attributes. We collect a large dataset consisting of profiles of 159,530 verified users from an online social network. Extensive experimental results based upon this dataset validate that: 1) Location check-ins are diagnostic representations of a variety of demographic attributes, such as gender, age, education background, and marital status; 2) The proposed framework substantially outperforms compared models for profile inference in terms of various evaluation metrics, such as precision, recall, F-measure, and AUC. Third party apps are an integral component of the smartphone ecosystem. In this paper, we investigate how user traits can be inferred by observing only a single snapshot of installed apps. Using supervised learning methods and minimal external information we show that user traits such as religion, relationship status, spoken languages, countries of interest, and whether or not the user is a parent of small children, can be easily predicted. Using data collected from over 200 smartphone users, specifically the list of installed apps and the corresponding ground truth traits of the users, we show that for most traits we can achieve over 90 precision. Our inference method can be used to provide services such as personalized content delivery or recommender systems for users. We also highlight privacy loss that can occur from unrestricted access to the app lists in popular smartphone operating systems. Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In this paper, we made a first approach to predict users' gender and age from their Web browsing behaviors, in which the Webpage view information is treated as a hidden variable to propagate demographic information between different users. There are three main steps in our approach: First, learning from the Webpage click-though data, Webpages are associated with users' (known) age and gender tendency through a discriminative model; Second, users' (unknown) age and gender are predicted from the demographic information of the associated Webpages through a Bayesian framework; Third, based on the fact that Webpages visited by similar users may be associated with similar demographic tendency, and users with similar demographic information would visit similar Webpages, a smoothing component is employed to overcome the data sparseness of web click-though log. Experiments are conducted on a real web click-through log to demonstrate the effectiveness of the proposed approach. The experimental results show that the proposed algorithm can achieve up to 30.4 improvements on gender prediction and 50.3 on age prediction in terms of macro F1, compared to baseline algorithms. Social media platforms have become a major gateway to receive and analyze public opinions. Understanding users can provide invaluable context information of their social media posts and significantly improve traditional opinion analysis models. Demographic attributes, such as ethnicity, gender, age, among others, have been extensively applied to characterize social media users. While studies have shown that user groups formed by demographic attributes can have coherent opinions towards political issues, these attributes are often not explicitly coded by users through their profiles. Previous work has demonstrated the effectiveness of different user signals such as users’ posts and names in determining demographic attributes. Yet, these efforts mostly evaluate linguistic signals from users’ posts and train models from artificially balanced datasets. In this paper, we propose a comprehensive list of user signals: self-descriptions and posts aggregated from users’ friends and followers, users’ profile images, and users’ names. We provide a comparative study of these signals side-by-side in the tasks on inferring three major demographic attributes, namely ethnicity, gender, and age. We utilize a realistic unbalanced datasets that share similar demographic makeups in Twitter for training models and evaluation experiments. Our experiments indicate that self-descriptions provide the strongest signal for ethnicity and age inference and clearly improve the overall performance when combined with tweets. Profile images for gender inference have the highest precision score with overall score close to the best result in our setting. This suggests that signals in self-descriptions and profile images have potentials to facilitate demographic attribute inferences in Twitter, and are promising for future investigation. Given the large number of installed apps and the limited screen size of mobile devices, it is often tedious for users to search for the app they want to use. Although some mobile OSs provide categorization schemes that enhance the visibility of useful apps among those installed, the emerging category of homescreen apps aims to take one step further by automatically organizing the installed apps in a more intelligent and personalized way. In this paper, we study how to improve homescreen apps' usage experience through a prediction mechanism that allows to show to users which app she is going to use in the immediate future. The prediction technique is based on a set of features representing the real-time spatiotemporal contexts sensed by the homescreen app. We model the prediction of the next app as a classification problem and propose an effective personalized method to solve it that takes full advantage of human-engineered features and automatically derived features. Furthermore, we study how to solve the two naturally associated cold-start problems: app cold-start and user cold-start. We conduct large-scale experiments on log data obtained from Yahoo Aviate, showing that our approach can accurately predict the next app that a person is going to use. Understanding the demographics of users of online social networks has important applications for health, marketing, and public messaging. Whereas most prior approaches rely on a supervised learning approach, in which individual users are labeled with demographics for training, we instead create a distantly labeled dataset by collecting audience measurement data for 1,500 websites (e.g., 50 of visitors to gizmodo.com are estimated to have a bachelor's degree). We then fit a regression model to predict these demographics from information about the followers of each website on Twitter. Using patterns derived both from textual content and the social network of each user, our final model produces an average held-out correlation of .77 across seven different variables (age, gender, education, ethnicity, income, parental status, and political preference). We then apply this model to classify individual Twitter users by ethnicity, gender, and political preference, finding performance that is surprisingly competitive with a fully supervised approach. We demonstrate an approach to face attribute detection that retains or improves attribute detection accuracy across gender and race subgroups by learning demographic information prior to learning the attribute detection task. The system, which we call InclusiveFaceNet, detects face attributes by transferring race and gender representations learned from a held-out dataset of public race and gender identities. Leveraging learned demographic representations while withholding demographic inference from the downstream face attribute detection task preserves potential users' demographic privacy while resulting in some of the best reported numbers to date on attribute detection in the Faces of the World and CelebA datasets. We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. The analysis presented is based on a dataset of over 58,000 volunteers who provided their Facebook Likes, detailed demographic profiles, and the results of several psychometric tests. The proposed model uses dimensionality reduction for preprocessing the Likes data, which are then entered into logistic linear regression to predict individual psychodemographic profiles from Likes. The model correctly discriminates between homosexual and heterosexual men in 88 of cases, African Americans and Caucasian Americans in 95 of cases, and between Democrat and Republican in 85 of cases. For the personality trait “Openness,” prediction accuracy is close to the test–retest accuracy of a standard personality test. We give examples of associations between attributes and Likes and discuss implications for online personalization and privacy. Automatically inferring user demographics from social media posts is useful for both social science research and a range of downstream applications in marketing and politics. We present the first extensive study where user behaviour on Twitter is used to build a predictive model of income. We apply non-linear methods for regression, i.e. Gaussian Processes, achieving strong correlation between predicted and actual user income. This allows us to shed light on the factors that characterise income on Twitter and analyse their interplay with user emotions and sentiment, perceived psycho-demographics and language use expressed through the topics of their posts. Our analysis uncovers correlations between different feature categories and income, some of which reflect common belief e.g. higher perceived education and intelligence indicates higher earnings, known differences e.g. gender and age differences, however, others show novel findings e.g. higher income users express more fear and anger, whereas lower income users express more of the time emotion and opinions. Demographics are widely used in marketing to characterize different types of customers. However, in practice, demographic information such as age, gender, and location is usually unavailable due to privacy and other reasons. In this paper, we aim to harness the power of big data to automatically infer users' demographics based on their daily mobile communication patterns. Our study is based on a real-world large mobile network of more than 7,000,000 users and over 1,000,000,000 communication records (CALL and SMS). We discover several interesting social strategies that mobile users frequently use to maintain their social connections. First, young people are very active in broadening their social circles, while seniors tend to keep close but more stable connections. Second, female users put more attention on cross-generation interactions than male users, though interactions between male and female users are frequent. Third, a persistent same-gender triadic pattern over one's lifetime is discovered for the first time, while more complex opposite-gender triadic patterns are only exhibited among young people. We further study to what extent users' demographics can be inferred from their mobile communications. As a special case, we formalize a problem of double dependent-variable prediction-inferring user gender and age simultaneously. We propose the WhoAmI method, a Double Dependent-Variable Factor Graph Model, to address this problem by considering not only the effects of features on gender age, but also the interrelation between gender and age. Our experiments show that the proposed WhoAmI method significantly improves the prediction accuracy by up to 10 compared with several alternative methods. We study the structure of the social graph of mobile phone users in the country of Mexico, with a focus on demographic attributes of the users (more specifically the users' age). We examine assortativity patterns in the graph, and observe a strong age homophily in the communications preferences. We propose a graph based algorithm for the prediction of the age of mobile phone users. The algorithm exploits the topology of the mobile phone network, together with a subset of known users ages (seeds), to infer the age of remaining users. We provide the details of the methodology, and show experimental results on a network GT with more than 70 million users. By carefully examining the topological relations of the seeds to the rest of the nodes in GT, we find topological metrics which have a direct influence on the performance of the algorithm. In particular we characterize subsets of users for which the accuracy of the algorithm is 62 when predicting between 4 age categories (whereas a pure random guess would yield an accuracy of 25 ). We also show that we can use the probabilistic information computed by the algorithm to further increase its inference power to 72 on a significant subset of users. Low-dimensional vector representations are widely used as stand-ins for the text of words, sentences, and entire documents. These embeddings are used to identify similar words or make predictions about documents. In this work, we consider embeddings for social media users and demonstrate that these can be used to identify users who behave similarly or to predict attributes of users. In order to capture information from all aspects of a user’s online life, we take a multiview approach, applying a weighted variant of Generalized Canonical Correlation Analysis (GCCA) to a collection of over 100,000 Twitter users. We demonstrate the utility of these multiview embeddings on three downstream tasks: user engagement, friend selection, and demographic attribute prediction. People often implicitly or explicitly express their needs in social media in the form of "user status text". Such text can be very useful for service providers and product manufacturers to proactively provide relevant services or products that satisfy people's immediate needs. In this paper, we study how to infer a user's intent based on the user's "status text" and retrieve relevant mobile apps that may satisfy the user's needs. We address this problem by framing it as a new entity retrieval task where the query is a user's status text and the entities to be retrieved are mobile apps. We first propose a novel approach that generates a new representation for each query. Our key idea is to leverage social media to build parallel corpora that contain implicit intention text and the corresponding explicit intention text. Specifically, we model various user intentions in social media text using topic models, and we predict user intention in a query that contains implicit intention. Then, we retrieve relevant mobile apps with the predicted user intention. We evaluate the mobile app retrieval task using a new data set we create. Experiment results indicate that the proposed model is effective and outperforms the state-of-the-art retrieval models. We present a method to discover robust and interpretable sociolinguistic associations from raw geotagged text data. Using aggregate demographic statistics about the authors' geographic communities, we solve a multi-output regression problem between demographics and lexical frequencies. By imposing a composite e1,∞ regularizer, we obtain structured sparsity, driving entire rows of coefficients to zero. We perform two regression studies. First, we use term frequencies to predict demographic attributes; our method identifies a compact set of words that are strongly associated with author demographics. Next, we conjoin demographic attributes into features, which we use to predict term frequencies. The composite regularizer identifies a small number of features, which correspond to communities of authors united by shared demographic and linguistic properties. Reliable smartphone app prediction can strongly benefit both users and phone system performance alike. However, real-world smartphone app usage behavior is a complex phenomena driven by a number of competing factors. In this pa- per, we develop an app usage prediction model that leverages three key everyday factors that affect app usage decisions -- (1) intrinsic user app preferences and user historical patterns; (2) user activities and the environment as observed through sensor-based contextual signals; and, (3) the shared aggregate patterns of app behavior that appear in various user communities. While rapid progress has been made recently in smartphone app prediction, existing prediction models tend to focus on only one of these factors. We evaluate a multi-faceted approach to prediction using (1) a 3-week 35-user field trial, along with (2) analysis of app usage logs of 4,606 smartphone users worldwide. We find our app usage model can not only produce more robust app predictions than conventional techniques, but it can also enable significant smartphone system optimizations. Mobile phone usage provides a wealth of information, which can be used to better understand the demographic structure of a population. In this paper we focus on the population of Mexican mobile phone users. Our first contribution is an observational study of mobile phone usage according to gender and age groups. We were able to detect significant differences in phone usage among different subgroups of the population. Our second contribution is to provide a novel methodology to predict demographic features (namely age and gender) of unlabeled users by leveraging individual calling patterns, as well as the structure of the communication graph. We provide details of the methodology and show experimental results on a real world dataset that involves millions of users. Smartphones and smartphone apps have undergone an explosive growth in the past decade. However, smartphone battery technology hasn't been able to keep pace with the rapid growth of the capacity and the functionality of smartphones and apps. As a result, battery has always been a bottleneck of a user's daily experience of smartphones. An accurate estimation of the remaining battery life could tremendously help the user to schedule their activities and use their smartphones more efficiently. Existing studies on battery life prediction have been primitive due to the lack of real-world smartphone usage data at scale. This paper presents a novel method that uses the state-of-the-art machine learning models for battery life prediction, based on comprehensive and real-time usage traces collected from smartphones. The proposed method is the first that identifies and addresses the severe data missing problem in this context, using a principled statistical metric called the concordance index. The method is evaluated using a dataset collected from 51 users for 21 months, which covers comprehensive and fine-grained smartphone usage traces including system status, sensor indicators, system events, and app status. We find that the remaining battery life of a smartphone can be accurately predicted based on how the user uses the device at the real-time, in the current session, and in history. The machine learning models successfully identify predictive features for battery life and their applicable scenarios. Mobile-app quality is becoming an increasingly important issue. These apps are generally delivered through app stores that let users post reviews. These reviews provide a rich data source you can leverage to understand user-reported issues. Researchers qualitatively studied 6,390 low-rated user reviews for 20 free-to-download iOS apps. They uncovered 12 types of user complaints. The most frequent complaints were functional errors, feature requests, and app crashes. Complaints about privacy and ethical issues and hidden app costs most negatively affected ratings. In 11 percent of the reviews, users attributed their complaints to a recent app update. This study provides insight into the user-reported issues of iOS apps, along with their frequency and impact, which can help developers better prioritize their limited quality assurance resources.