Social status refers to the relative position within the society. It is an important notion in sociology and related research. The problem of measuring social status has been studied for many years. Various indicators are proposed to assess social status of individuals, including educational attainment, occupation, and income wealth. However, these indicators are sometimes difficult to collect or measure. We investigate social networks for alternative measures of social status. Online activities expose certain traits of users in the real world. We are interested in how these activities are related to social status, and how social status can be predicted with social network data. To the best of our knowledge, this is the first study on connecting online activities with social status in reality. In particular, we focus on the network structure of microblogs in this study. A user following another implies some kind of status. We cast the predicted social status of users to the "status" of real-world entities, e.g., universities, occupations, and regions, so that we can compare and validate predicted results with facts in the real world. We propose an efficient algorithm for this task and evaluate it on a dataset consisting of 3.4 million users from Sina Weibo. The result shows that it is possible to predict social status with reasonable accuracy using social network data. We also point out challenges and limitations of this approach, e.g., inconsistence between online popularity and real-world status for certain users. Our findings provide insights on analyzing online social status and future designs of ranking schemes for social networks.
Membership inference can be considered as a user profiling problem, where missing attributes are inferred from known attributes and network structure. Several works are built on the idea of propagation. ( backstrom2010 ) proposed an algorithm specialized to locations. ( mislove2010 ) infer user profiles in a university by applying a graph clustering algorithm. However, members of the detected cluster do not necessarily share the same attribute. Pennacchiotti and Popescu ( pennacchiotti2011 ) proposed a hybrid algorithm to infer binary attributes, by combining machine learning methods and propagation on networks. More complicated models are proposed to capture the correlation between different types of attributes @cite_28 , and the relationship between node and edge @cite_19 . Limitations of the user profiling problem were discussed in @cite_10 .
@cite_28 @cite_19 @cite_10
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User attributes, such as occupation, education, and location, are important for many applications. In this paper, we study the problem of profiling user attributes in social network. To capture the correlation between attributes and social connections, we present a new insight that social connections are discriminatively correlated with attributes via a hidden factor -- relationship type. For example, a user's colleagues are more likely to share the same employer with him than other friends. Based on the insight, we propose to co-profile users' attributes and relationship types of their connections. To achieve co-profiling, we develop an efficient algorithm based on an optimization framework. Our algorithm captures our insight effectively. It iteratively profiles attributes by propagation via certain types of connections, and profiles types of connections based on attributes and the network structure. We conduct extensive experiments to evaluate our algorithm. The results show that our algorithm profiles various attributes accurately, which improves the state-of-the-art methods by 12 . Online social networks are now a popular way for users to connect, express themselves, and share content. Users in today's online social networks often post a profile, consisting of attributes like geographic location, interests, and schools attended. Such profile information is used on the sites as a basis for grouping users, for sharing content, and for suggesting users who may benefit from interaction. However, in practice, not all users provide these attributes. In this paper, we ask the question: given attributes for some fraction of the users in an online social network, can we infer the attributes of the remaining users? In other words, can the attributes of users, in combination with the social network graph, be used to predict the attributes of another user in the network? To answer this question, we gather fine-grained data from two social networks and try to infer user profile attributes. We find that users with common attributes are more likely to be friends and often form dense communities, and we propose a method of inferring user attributes that is inspired by previous approaches to detecting communities in social networks. Our results show that certain user attributes can be inferred with high accuracy when given information on as little as 20 of the users. In order to address privacy concerns, many social media websites allow users to hide their personal profiles from the public. In this work, we show how an adversary can exploit an online social network with a mixture of public and private user profiles to predict the private attributes of users. We map this problem to a relational classification problem and we propose practical models that use friendship and group membership information (which is often not hidden) to infer sensitive attributes. The key novel idea is that in addition to friendship links, groups can be carriers of significant information. We show that on several well-known social media sites, we can easily and accurately recover the information of private-profile users. To the best of our knowledge, this is the first work that uses link-based and group-based classification to study privacy implications in social networks with mixed public and private user profiles. Suppose that a Facebook user, whose age is hidden or missing, likes Britney Spears. Can you guess his her age? Knowing that most Britney fans are teenagers, it is fairly easy for humans to answer this question. Interests (or "likes") of users is one of the highly-available on-line information. In this paper, we show how these seemingly harmless interests (e.g., music interests) can leak privacy sensitive information about users. In particular, we infer their undisclosed (private) attributes using the public attributes of other users sharing similar interests. In order to compare user-defined interest names, we extract their semantics using an ontologized version of Wikipedia and measure their similarity by applying a statistical learning method. Besides self-declared interests in music, our technique does not rely on any further information about users such as friend relationships or group belongings. Our experiments, based on more than 104K public profiles collected from Facebook and more than 2000 private profiles provided by volunteers, show that our inference technique efficiently predicts attributes that are very often hidden by users. To the best of our knowledge, this is the first time that user interests are used for profiling, and more generally, semantics-driven inference of private data is addressed. Social media platforms have become a major gateway to receive and analyze public opinions. Understanding users can provide invaluable context information of their social media posts and significantly improve traditional opinion analysis models. Demographic attributes, such as ethnicity, gender, age, among others, have been extensively applied to characterize social media users. While studies have shown that user groups formed by demographic attributes can have coherent opinions towards political issues, these attributes are often not explicitly coded by users through their profiles. Previous work has demonstrated the effectiveness of different user signals such as users’ posts and names in determining demographic attributes. Yet, these efforts mostly evaluate linguistic signals from users’ posts and train models from artificially balanced datasets. In this paper, we propose a comprehensive list of user signals: self-descriptions and posts aggregated from users’ friends and followers, users’ profile images, and users’ names. We provide a comparative study of these signals side-by-side in the tasks on inferring three major demographic attributes, namely ethnicity, gender, and age. We utilize a realistic unbalanced datasets that share similar demographic makeups in Twitter for training models and evaluation experiments. Our experiments indicate that self-descriptions provide the strongest signal for ethnicity and age inference and clearly improve the overall performance when combined with tweets. Profile images for gender inference have the highest precision score with overall score close to the best result in our setting. This suggests that signals in self-descriptions and profile images have potentials to facilitate demographic attribute inferences in Twitter, and are promising for future investigation. Graph clustering is a fundamental problem in graph mining and network analysis. To group vertices of a graph into a series of densely knitted clusters with each cluster being well-separated from all the others, classic methods primarily consider the mere graph structure information in modeling and quantifying the proximity or distance of vertices for graph clustering. However, with the proliferation of rich, heterogeneous attribute information widely available in real-world graphs, such as user profiles in social networks, and GO (Gene Ontology) terms in protein interaction networks, it becomes essential to combine both structure and attribute information of graphs towards yielding better-quality clusters. In this chapter, we propose a new graph embedding approach for attributed graph clustering. We embed each vertex of a graph into a continuous vector space within which the local structure and attribute information surrounding the vertex can be jointly encoded in a unified, latent representation. Specifically, we quantify the vertex-wise attribute proximity into edge weights and leverage a group of truncated, attribute-aware random walks to learn the latent representations of vertices. This way, the challenging attributed graph clustering problem can be cast into the traditional problem of multidimensional data clustering, which has admitted efficient and cost-effective solutions. We apply our attribute-aware graph embedding algorithm in a series of real-world and synthetic attributed graphs and networks. The experimental studies demonstrate that our proposed method significantly outperforms the state-of-the-art attributed graph clustering techniques in terms of both clustering effectiveness and efficiency. Graph clustering, also known as community detection, is a long-standing problem in data mining. However, with the proliferation of rich attribute information available for objects in real-world graphs, how to leverage structural and attribute information for clustering attributed graphs becomes a new challenge. Most existing works take a distance-based approach. They proposed various distance measures to combine structural and attribute information. In this paper, we consider an alternative view and propose a model-based approach to attributed graph clustering. We develop a Bayesian probabilistic model for attributed graphs. The model provides a principled and natural framework for capturing both structural and attribute aspects of a graph, while avoiding the artificial design of a distance measure. Clustering with the proposed model can be transformed into a probabilistic inference problem, for which we devise an efficient variational algorithm. Experimental results on large real-world datasets demonstrate that our method significantly outperforms the state-of-art distance-based attributed graph clustering method. Graph clustering is a fundamental problem in social network analysis, the goal of which is to group vertices of a graph into a series of densely knitted clusters with each cluster well separated from all the others. Classical graph clustering methods take advantage of the graph topology to model and quantify vertex proximity. With the proliferation of rich graph contents, such as user profiles in social networks, and gene annotations in protein interaction networks, it is essential to consider both the structure and content information of graphs for high-quality graph clustering. In this paper, we propose a graph embedding approach to clustering content-enriched graphs. The key idea is to embed each vertex of a graph into a continuous vector space where the localized structural and attributive information of vertices can be encoded in a unified, latent representation. Specifically, we quantify vertex-wise attribute proximity into edge weights, and employ truncated, attribute-aware random walks to learn the latent representations for vertices. We evaluate our attribute-aware graph embedding method in real-world attributed graphs, and the results demonstrate its effectiveness in comparison with state-of-the-art algorithms. User profiling is crucial to many online services. Several recent studies suggest that demographic attributes are predictable from different online behavioral data, such as users' "Likes" on Facebook, friendship relations, and the linguistic characteristics of tweets. But location check-ins, as a bridge of users' offline and online lives, have by and large been overlooked in inferring user profiles. In this paper, we investigate the predictive power of location check-ins for inferring users' demographics and propose a simple yet general location to profile (L2P) framework. More specifically, we extract rich semantics of users' check-ins in terms of spatiality, temporality, and location knowledge, where the location knowledge is enriched with semantics mined from heterogeneous domains including both online customer review sites and social networks. Additionally, tensor factorization is employed to draw out low dimensional representations of users' intrinsic check-in preferences considering the above factors. Meanwhile, the extracted features are used to train predictive models for inferring various demographic attributes. We collect a large dataset consisting of profiles of 159,530 verified users from an online social network. Extensive experimental results based upon this dataset validate that: 1) Location check-ins are diagnostic representations of a variety of demographic attributes, such as gender, age, education background, and marital status; 2) The proposed framework substantially outperforms compared models for profile inference in terms of various evaluation metrics, such as precision, recall, F-measure, and AUC. In this paper, we extend existing work on latent attribute inference by leveraging the principle of homophily: we evaluate the inference accuracy gained by augmenting the user features with features derived from the Twitter profiles and postings of her friends. We consider three attributes which have varying degrees of assortativity: gender, age, and political affiliation. Our approach yields a significant and robust increase in accuracy for both age and political affiliation, indicating that our approach boosts performance for attributes with moderate to high assortativity. Furthermore, different neighborhood subsets yielded optimal performance for different attributes, suggesting that different subsamples of the user's neighborhood characterize different aspects of the user herself. Finally, inferences using only the features of a user's neighbors outperformed those based on the user's features alone. This suggests that the neighborhood context alone carries substantial information about the user. Twitter user profiles contain rich information that allows researchers to infer particular attributes of users' identities. Knowing identity attributes such as gender, age, and or nationality are a first step in many studies which seek to describe various phenomena related to computational social science. Often, it is through such attributes that studies of social media that focus on, for example, the isolation of foreigners, become possible. However, such characteristics are not often clearly stated by Twitter users, so researchers must turn to other means to ascertain various categories of identity. In this paper, we discuss the challenge of detecting the nationality of Twitter users using rich features from their profiles. In addition, we look at the effectiveness of different features as we go about this task. For the case of a highly diverse country---Qatar---we provide a detailed network analysis with insights into user behaviors and linking preference (or the lack thereof) to other nationalities. The classical setting of community detection consists of networks exhibiting a clustered structure. To more accurately model real systems we consider a class of networks (i) whose edges may carry labels and (ii) which may lack a clustered structure. Specifically we assume that nodes possess latent attributes drawn from a general compact space and edges between two nodes are randomly generated and labeled according to some unknown distribution as a function of their latent attributes. Our goal is then to infer the edge label distributions from a partially observed network. We propose a computationally efficient spectral algorithm and show it allows for asymptotically correct inference when the average node degree could be as low as logarithmic in the total number of nodes. Conversely, if the average node degree is below a specific constant threshold, we show that no algorithm can achieve better inference than guessing without using the observations. As a byproduct of our analysis, we show that our model provides a general procedure to construct random graph models with a spectrum asymptotic to a pre-specified eigenvalue distribution such as a power-law distribution. Machine learning algorithms, when applied to sensitive data, pose a distinct threat to privacy. A growing body of prior work demonstrates that models produced by these algorithms may leak specific private information in the training data to an attacker, either through the models' structure or their observable behavior. However, the underlying cause of this privacy risk is not well understood beyond a handful of anecdotal accounts that suggest overfitting and influence might play a role. This paper examines the effect that overfitting and influence have on the ability of an attacker to learn information about the training data from machine learning models, either through training set membership inference or attribute inference attacks. Using both formal and empirical analyses, we illustrate a clear relationship between these factors and the privacy risk that arises in several popular machine learning algorithms. We find that overfitting is sufficient to allow an attacker to perform membership inference and, when the target attribute meets certain conditions about its influence, attribute inference attacks. Interestingly, our formal analysis also shows that overfitting is not necessary for these attacks and begins to shed light on what other factors may be in play. Finally, we explore the connection between membership inference and attribute inference, showing that there are deep connections between the two that lead to effective new attacks. Predicting the occurrence of links is a fundamental problem in networks. In the link prediction problem we are given a snapshot of a network and would like to infer which interactions among existing members are likely to occur in the near future or which existing interactions are we missing. Although this problem has been extensively studied, the challenge of how to effectively combine the information from the network structure with rich node and edge attribute data remains largely open. We develop an algorithm based on Supervised Random Walks that naturally combines the information from the network structure with node and edge level attributes. We achieve this by using these attributes to guide a random walk on the graph. We formulate a supervised learning task where the goal is to learn a function that assigns strengths to edges in the network such that a random walker is more likely to visit the nodes to which new links will be created in the future. We develop an efficient training algorithm to directly learn the edge strength estimation function. Our experiments on the Facebook social graph and large collaboration networks show that our approach outperforms state-of-the-art unsupervised approaches as well as approaches that are based on feature extraction. The effects of social influence and homophily suggest that both network structure and node-attribute information should inform the tasks of link prediction and node-attribute inference. Recently, [2010a, 2010b] proposed an attribute-augmented social network model, which we call Social-Attribute Network (SAN), to integrate network structure and node attributes to perform both link prediction and attribute inference. They focused on generalizing the random walk with a restart algorithm to the SAN framework and showed improved performance. In this article, we extend the SAN framework with several leading supervised and unsupervised link-prediction algorithms and demonstrate performance improvement for each algorithm on both link prediction and attribute inference. Moreover, we make the novel observation that attribute inference can help inform link prediction, that is, link-prediction accuracy is further improved by first inferring missing attributes. We comprehensively evaluate these algorithms and compare them with other existing algorithms using a novel, large-scale Googlep dataset, which we make publicly available (rlhttp: www.cs.berkeley.edu ∼stevgong gplus.html). Social media content can be used as a complementary source to the traditional methods for extracting and studying collective social attributes. This study focuses on the prediction of the occupational class for a public user profile. Our analysis is conducted on a new annotated corpus of Twitter users, their respective job titles, posted textual content and platform-related attributes. We frame our task as classification using latent feature representations such as word clusters and embeddings. The employed linear and, especially, non-linear methods can predict a user’s occupational class with strong accuracy for the coarsest level of a standard occupation taxonomy which includes nine classes. Combined with a qualitative assessment, the derived results confirm the feasibility of our approach in inferring a new user attribute that can be embedded in a multitude of downstream applications. Inter-social networks operations and functionalities are required in several scenarios (data integration, data enrichment, information retrieval, etc.). To achieve this, matching user profiles is required. Current methods are so restrictive and do not consider all the related problems. Particularly, they assume that two profiles describe the same physical person only if the values of their Inverse Functional Property or IFP (e.g. the email address, homepage, etc.) are the same. However, the observed trend in social networks is not fully compatible with this assumption since users tend to create more than one social network account (for personal use, for work, etc.) while using same or different email addresses. In this work, we address the problem of matching user profiles in its globality by providing a suitable matching framework able to consider all the profile’s attributes. Our framework allows users to give more importance to some attributes and assign each attribute a different similarity measure. The set of experiments conducted with our default recommended attribute similarity measures shows the superiority of our proposal in comparison with current ones. Users in various web and mobile applications are vulnerable to attribute inference attacks, in which an attacker leverages a machine learning classifier to infer a target user's private attributes (e.g., location, sexual orientation, political view) from its public data (e.g., rating scores, page likes). Existing defenses leverage game theory or heuristics based on correlations between the public data and attributes. These defenses are not practical. Specifically, game-theoretic defenses require solving intractable optimization problems, while correlation-based defenses incur large utility loss of users' public data. In this paper, we present AttriGuard, a practical defense against attribute inference attacks. AttriGuard is computationally tractable and has small utility loss. Our AttriGuard works in two phases. Suppose we aim to protect a user's private attribute. In Phase I, for each value of the attribute, we find a minimum noise such that if we add the noise to the user's public data, then the attacker's classifier is very likely to infer the attribute value for the user. We find the minimum noise via adapting existing evasion attacks in adversarial machine learning. In Phase II, we sample one attribute value according to a certain probability distribution and add the corresponding noise found in Phase I to the user's public data. We formulate finding the probability distribution as solving a constrained convex optimization problem. We extensively evaluate AttriGuard and compare it with existing methods using a real-world dataset. Our results show that AttriGuard substantially outperforms existing methods. Our work is the first one that shows evasion attacks can be used as defensive techniques for privacy protection. We present an analysis of Club Nexus, an online community at Stanford University. Through the Nexus site we were able to study a reflection of the real world community structure within the student body. We observed and measured social network phenomena such as the small world effect, clustering, and the strength of weak ties. Using the rich profile data provided by the users we were able to deduce the attributes contributing to the formation of friendships, and to determine how the similarity of users decays as the distance between them in the network increases. In addition, we found correlations between users' personalities and their other attributes, as well as interesting correspondences between how users perceive themselves and how they are perceived by others. Node embedding techniques have gained prominence since they produce continuous and low-dimensional features, which are effective for various tasks. Most existing approaches learn node embeddings by exploring the structure of networks and are mainly focused on static non-attributed graphs. However, many real-world applications, such as stock markets and public review websites, involve bipartite graphs with dynamic and attributed edges, called attributed interaction graphs. Different from conventional graph data, attributed interaction graphs involve two kinds of entities (e.g. investors stocks and users businesses) and edges of temporal interactions with attributes (e.g. transactions and reviews). In this paper, we study the problem of node embedding in attributed interaction graphs. Learning embeddings in interaction graphs is highly challenging due to the dynamics and heterogeneous attributes of edges. Different from conventional static graphs, in attributed interaction graphs, each edge can have totally different meanings when the interaction is at different times or associated with different attributes. We propose a deep node embedding method called IGE (Interaction Graph Embedding). IGE is composed of three neural networks: an encoding network is proposed to transform attributes into a fixed-length vector to deal with the heterogeneity of attributes; then encoded attribute vectors interact with nodes multiplicatively in two coupled prediction networks that investigate the temporal dependency by treating incident edges of a node as the analogy of a sentence in word embedding methods. The encoding network can be specifically designed for different datasets as long as it is differentiable, in which case it can be trained together with prediction networks by back-propagation. We evaluate our proposed method and various comparing methods on four real-world datasets. The experimental results prove the effectiveness of the learned embeddings by IGE on both node clustering and classification tasks.