Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the design, implementation, and deployment of an advertisement auditing system called iWnder that uses crowdsourcing to reveal in real time whether a display advertisement has been targeted or not. Crowdsourcing simplifies the detection of targeted advertising, but requires reporting to a central repository the impressions seen by different users, thereby jeopardising their privacy. We break this deadlock with a privacy preserving data sharing protocol that allows iWnder to compute global statistics required to detect targeting, while keeping the advertisements seen by individual users and their browsing history private. We conduct a simulation study to explore the effect of different parameters and a live validation to demonstrate the accuracy of our approach. Unlike previous solutions, iWnder can even detect indirect targeting, i.e., marketing campaigns that promote a product or service whose description bears no semantic overlap with its targeted audience.
The only topic-based solution meant to be used by real users is MyAdchoice @cite_18 , which has been implemented in the form of a browser extension. This extension is available only under request, and based on the information reported in the paper, it has been only used in a beta-testing phase by few tens of friends and colleagues. Independently of the specific pros and cons of individual solutions, topic-based detection presents some common limitations. The most important being that it can only detect direct interest-based targeted advertising. It is unable to detect other forms of targeting based on demographic or geographic parameters, as well as indirect targeting (see for definitions).
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Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate — which includes consumer advocacy organizations, professional associations, and government agencies — is premised on the notion that OBA and privacy are inherently in conflict.In this paper we propose a practical architecture that enables targeting without compromising user privacy. Behavioral profiling and targeting in our system takes place in the user’s browser. We discuss the effectiveness of the system as well as potential social engineering and web-based attacks on the architecture. One complication is billing; ad-networks must bill the correct advertiser without knowing which ad was displayed to the user. We propose an efficient cryptographic billing system that directly solves the problem. We implemented the core targeting system as a Firefox extension and report on its effectiveness. We study the problem of object classification when training and test classes are disjoint, i.e. no training examples of the target classes are available. This setup has hardly been studied in computer vision research, but it is the rule rather than the exception, because the world contains tens of thousands of different object classes and for only a very few of them image, collections have been formed and annotated with suitable class labels. In this paper, we tackle the problem by introducing attribute-based classification. It performs object detection based on a human-specified high-level description of the target objects instead of training images. The description consists of arbitrary semantic attributes, like shape, color or even geographic information. Because such properties transcend the specific learning task at hand, they can be pre-learned, e.g. from image datasets unrelated to the current task. Afterwards, new classes can be detected based on their attribute representation, without the need for a new training phase. In order to evaluate our method and to facilitate research in this area, we have assembled a new large-scale dataset, “Animals with Attributes”, of over 30,000 animal images that match the 50 classes in Osherson's classic table of how strongly humans associate 85 semantic attributes with animal classes. Our experiments show that by using an attribute layer it is indeed possible to build a learning object detection system that does not require any training images of the target classes. Discriminating targets moving against a cluttered background is a huge challenge, let alone detecting a target as small as one or a few pixels and tracking it in flight. In the insect's visual system, a class of specific neurons, called small target motion detectors (STMDs), have been identified as showing exquisite selectivity for small target motion. Some of the STMDs have also demonstrated direction selectivity which means these STMDs respond strongly only to their preferred motion direction. Direction selectivity is an important property of these STMD neurons which could contribute to tracking small targets such as mates in flight. However, little has been done on systematically modeling these directionally selective STMD neurons. In this paper, we propose a directionally selective STMD-based neural network for small target detection in a cluttered background. In the proposed neural network, a new correlation mechanism is introduced for direction selectivity via correlating signals relayed from two pixels. Then, a lateral inhibition mechanism is implemented on the spatial field for size selectivity of the STMD neurons. Finally, a population vector algorithm is used to encode motion direction of small targets. Extensive experiments showed that the proposed neural network not only is in accord with current biological findings, i.e., showing directional preferences but also worked reliably in detecting the small targets against cluttered backgrounds. Historical user activity is key for building user profiles to predict the user behavior and affinities in many web applications such as targeting of online advertising, content personalization and social recommendations. User profiles are temporal, and changes in a user's activity patterns are particularly useful for improved prediction and recommendation. For instance, an increased interest in car-related web pages may well suggest that the user might be shopping for a new vehicle.In this paper we present a comprehensive statistical framework for user profiling based on topic models which is able to capture such effects in a fully fashion. Our method models topical interests of a user dynamically where both the user association with the topics and the topics themselves are allowed to vary over time, thus ensuring that the profiles remain current. We describe a streaming, distributed inference algorithm which is able to handle tens of millions of users. Our results show that our model contributes towards improved behavioral targeting of display advertising relative to baseline models that do not incorporate topical and or temporal dependencies. As a side-effect our model yields human-understandable results which can be used in an intuitive fashion by advertisers. To address the pressing need to provide transparency into the online targeted advertising ecosystem, we present AdReveal, a practical measurement and analysis framework, that provides a first look at the prevalence of different ad targeting mechanisms. We design and implement a browser based tool that provides detailed measurements of online display ads, and develop analysis techniques to characterize the contextual, behavioral and re-marketing based targeting mechanisms used by advertisers. Our analysis is based on a large dataset consisting of measurements from 103K webpages and 139K display ads. Our results show that advertisers frequently target users based on their online interests; almost half of the ad categories employ behavioral targeting. Ads related to Insurance, Real Estate and Travel and Tourism make extensive use of behavioral targeting. Furthermore, up to 65 of ad categories received by users are behaviorally targeted. Finally, our analysis of re-marketing shows that it is adopted by a wide range of websites and the most commonly targeted re-marketing based ads are from the Travel and Tourism and Shopping categories. Online social networks (OSNs) recommend new friends to registered users based on local-based features of the graph (i.e. based on the number of common friends that two users share). However, OSNs do not exploit all different length paths of the network. Instead, they consider only pathways of maximum length 2 between a user and his candidate friends. On the other hand, there are global-based approaches, which detect the overall path structure in a network, being computationally prohibitive for huge-sized social networks. In this paper we provide friend recommendations, also known as the link prediction problem, by traversing all paths of a limited length, based on the ''algorithmic small world hypothesis''. As a result, we are able to provide more accurate and faster friend recommendations. We also derive variants of our method that apply to different types of networks (directed undirected and signed unsigned). We perform an extensive experimental comparison of the proposed method against existing link prediction algorithms, using synthetic and three real data sets (Epinions, Facebook and Hi5). We also show that a significant accuracy improvement can be gained by using information about both positive and negative edges. Finally, we discuss extensively various experimental considerations, such as a possible MapReduce implementation of FriendLink algorithm to achieve scalability. We present Sunlight, a system that detects the causes of targeting phenomena on the web -- such as personalized advertisements, recommendations, or content -- at large scale and with solid statistical confidence. Today's web is growing increasingly complex and impenetrable as myriad of services collect, analyze, use, and exchange users' personal information. No one can tell who has what data, for what purposes they are using it, and how those uses affect the users. The few studies that exist reveal problematic effects -- such as discriminatory pricing and advertising -- but they are either too small-scale to generalize or lack formal assessments of confidence in the results, making them difficult to trust or interpret. Sunlight brings a principled and scalable methodology to personal data measurements by adapting well-established methods from statistics for the specific problem of targeting detection. Our methodology formally separates different operations into four key phases: scalable hypothesis generation, interpretable hypothesis formation, statistical significance testing, and multiple testing correction. Each phase bears instantiations from multiple mechanisms from statistics, each making different assumptions and tradeoffs. Sunlight offers a modular design that allows exploration of this vast design space. We explore a portion of this space, thoroughly evaluating the tradeoffs both analytically and experimentally. Our exploration reveals subtle tensions between scalability and confidence. Sunlight's default functioning strikes a balance to provide the first system that can diagnose targeting at fine granularity, at scale, and with solid statistical justification of its results. We showcase our system by running two measurement studies of targeting on the web, both the largest of their kind. Our studies -- about ad targeting in Gmail and on the web -- reveal statistically justifiable evidence that contradicts two Google statements regarding the lack of targeting on sensitive and prohibited topics. We study the problem of object recognition for categories for which we have no training examples, a task also called zero--data or zero-shot learning. This situation has hardly been studied in computer vision research, even though it occurs frequently; the world contains tens of thousands of different object classes, and image collections have been formed and suitably annotated for only a few of them. To tackle the problem, we introduce attribute-based classification: Objects are identified based on a high-level description that is phrased in terms of semantic attributes, such as the object's color or shape. Because the identification of each such property transcends the specific learning task at hand, the attribute classifiers can be prelearned independently, for example, from existing image data sets unrelated to the current task. Afterward, new classes can be detected based on their attribute representation, without the need for a new training phase. In this paper, we also introduce a new data set, Animals with Attributes, of over 30,000 images of 50 animal classes, annotated with 85 semantic attributes. Extensive experiments on this and two more data sets show that attribute-based classification indeed is able to categorize images without access to any training images of the target classes. User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users’ interest profiles via tracking their online behaviour and then delivers the relevant ads according to each user’s interest, which leads to higher targeting accuracy and thus more improved advertising performance. The current user profiling methods include building keywords and topic tags or mapping users onto a hierarchical taxonomy. However, to our knowledge, there is no previous work that explicitly investigates the user online visits similarity and incorporates such similarity into their ad response prediction. In this work, we propose a general framework which learns the user profiles based on their online browsing behaviour, and transfers the learned knowledge onto prediction of their ad response. Technically, we propose a transfer learning model based on the probabilistic latent factor graphic models, where the users’ ad response profiles are generated from their online browsing profiles. The large-scale experiments based on real-world data demonstrate significant improvement of our solution over some strong baselines. Multimedia event detection (MED) is an emerging area of research. Previous work mainly focuses on simple event detection in sports and news videos, or abnormality detection in surveillance videos. In contrast, we focus on detecting more complicated and generic events that gain more users' interest, and we explore an effective solution for MED. Moreover, our solution only uses few positive examples since precisely labeled multimedia content is scarce in the real world. As the information from these few positive examples is limited, we propose using knowledge adaptation to facilitate event detection. Different from the state of the art, our algorithm is able to adapt knowledge from another source for MED even if the features of the source and the target are partially different, but overlapping. Avoiding the requirement that the two domains are consistent in feature types is desirable as data collection platforms change or augment their capabilities and we should be able to respond to this with little or no effort. We perform extensive experiments on real-world multimedia archives consisting of several challenging events. The results show that our approach outperforms several other state-of-the-art detection algorithms. Not all of the over one billion users of online social networks (OSNs) are equally valuable to the OSNs. The current business model of monetizing advertisements targeted to users does not appear to be based on any visible grouping of the users. The primary metrics remain CPM (cost per mille---i.e., thousand impressions) and CPC (cost per click) of ads that are shown to users. However, there is significant diversity in the actions of users---some users upload interesting content triggering additional views and comments leading to further cascades of action. Beyond direct impressions, a user's action can generate indirect impressions by actions induced on friends and other users. Identifying the valuable user segments requires examination of profile data, friendships, and most importantly, their activity. Here we explore an alternate approach for measuring the value of users in OSNs by proposing a framework from the viewpoint of a popular OSN. Using a real dataset on the social network and activities of users, we show that a small subset of actions are likely to be key indicators of a user's value. Additionally, by examining the current targeting demographics available in Facebook, we are able to explore the relative (monetary) value that different users represent to the OSN. We consider the problem of efficiently indexing Disjunctive Normal Form (DNF) and Conjunctive Normal Form (CNF) Boolean expressions over a high-dimensional multi-valued attribute space. The goal is to rapidly find the set of Boolean expressions that evaluate to true for a given assignment of values to attributes. A solution to this problem has applications in online advertising (where a Boolean expression represents an advertiser's user targeting requirements, and an assignment of values to attributes represents the characteristics of a user visiting an online page) and in general any publish subscribe system (where a Boolean expression represents a subscription, and an assignment of values to attributes represents an event). All existing solutions that we are aware of can only index a specialized sub-set of conjunctive and or disjunctive expressions, and cannot efficiently handle general DNF and CNF expressions (including NOTs) over multi-valued attributes. In this paper, we present a novel solution based on the inverted list data structure that enables us to index arbitrarily complex DNF and CNF Boolean expressions over multi-valued attributes. An interesting aspect of our solution is that, by virtue of leveraging inverted lists traditionally used for ranked information retrieval, we can efficiently return the top-N matching Boolean expressions. This capability enables emerging applications such as ranked publish subscribe systems [16], where only the top subscriptions that match an event are desired. For example, in online advertising there is a limit on the number of advertisements that can be shown on a given page and only the "best" advertisements can be displayed. We have evaluated our proposed technique based on data from an online advertising application, and the results show a dramatic performance improvement over prior techniques. A key topic in classification is the accuracy loss produced when the data distribution in the training (source) domain differs from that in the testing (target) domain. This is being recognized as a very relevant problem for many computer vision tasks such as image classification, object detection, and object category recognition. In this paper, we present a novel domain adaptation method that leverages multiple target domains (or sub-domains) in a hierarchical adaptation tree. The core idea is to exploit the commonalities and differences of the jointly considered target domains. Given the relevance of structural SVM (SSVM) classifiers, we apply our idea to the adaptive SSVM (A-SSVM), which only requires the target domain samples together with the existing source-domain classifier for performing the desired adaptation. Altogether, we term our proposal as hierarchical A-SSVM (HA-SSVM). As proof of concept we use HA-SSVM for pedestrian detection and object category recognition. In the former we apply HA-SSVM to the deformable part-based model (DPM) while in the latter HA-SSVM is applied to multi-category classifiers. In both cases, we show how HA-SSVM is effective in increasing the detection recognition accuracy with respect to adaptation strategies that ignore the structure of the target data. Since, the sub-domains of the target data are not always known a priori, we shown how HA-SSVM can incorporate sub-domain structure discovery for object category recognition. Twitter has become one of the largest platforms for users around the world to share anything happening around them with friends and beyond. A bursty topic in Twitter is one that triggers a surge of relevant tweets within a short time, which often reflects important events of mass interest. How to leverage Twitter for early detection of bursty topics has therefore become an important research problem with immense practical value. Despite the wealth of research work on topic modeling and analysis in Twitter, it remains a huge challenge to detect bursty topics in real-time. As existing methods can hardly scale to handle the task with the tweet stream in real-time, we propose in this paper Topic Sketch, a novel sketch-based topic model together with a set of techniques to achieve real-time detection. We evaluate our solution on a tweet stream with over 30 million tweets. Our experiment results show both efficiency and effectiveness of our approach. Especially it is also demonstrated that Topic Sketch can potentially handle hundreds of millions tweets per day which is close to the total number of daily tweets in Twitter and present bursty event in finer-granularity. While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection. The multitarget recursive Bayes nonlinear filter is the theoretically optimal approach to multisensor-multitarget detection, tracking, and identification. For applications in which this filter is appropriate, it is likely to be tractable for only a small number of targets. In earlier papers we derived closed-form equations for an approximation of this filter based on propagation of a first-order multitarget moment called the probability hypothesis density (PHD). In a recent paper, Erdinc, Willett, and Bar-Shalom argued for the need for a PHD-type filter which remains first-order in the states of individual targets, but which is higher-order in target number. In this paper we show that this is indeed possible. We derive a closed-form cardinalized PHD (CPHD) filter, which propagates not only the PHD but also the entire probability distribution on target number. In ransomware attacks, the actual target is the human, as opposed to the classic attacks that abuse the infected devices e.g., botnet renting, information stealing. Mobile devices are by no means immune to ransomware attacks. However, there is little research work on this matter and only traditional protections are available. Even state-of-the-art mobile malware detection approaches are ineffective against ransomware apps because of the subtle attack scheme. As a consequence, the ample attack surface formed by the billion mobile devices is left unprotected. First, in this work we summarize the results of our analysis of the existing mobile ransomware families, describing their common characteristics. Second, we present HelDroid, a fast, efficient and fully automated approach that recognizes known and unknown scareware and ransomware samples from goodware. Our approach is based on detecting the "building blocks" that are typically needed to implement a mobile ransomware application. Specifically, HelDroid detects, in a generic way, if an app is attempting to lock or encrypt the device without the user's consent, and if ransom requests are displayed on the screen. Our technique works without requiring that a sample of a certain family is available beforehand. We implemented HelDroid and tested it on real-world Android ransomware samples. On a large dataset comprising hundreds of thousands of APKs including goodware, malware, scareware, and ransomware, HelDroid exhibited nearly zero false positives and the capability of recognizing unknown ransomware samples. Detection of rare variants by resequencing is important for the identification of individuals carrying disease variants. Rapid sequencing by new technologies enables low-cost resequencing of target regions, although it is still prohibitive to test more than a few individuals. In order to improve cost trade-offs, it has recently been suggested to apply pooling designs which enable the detection of carriers of rare alleles in groups of individuals. However, this was shown to hold only for a relatively low number of individuals in a pool, and requires the design of pooling schemes for particular cases. We propose a novel pooling design, based on a compressed sensing approach, which is both general, simple and efficient. We model the experimental procedure and show via computer simulations that it enables the recovery of rare allele carriers out of larger groups than were possible before, especially in situations where high coverage is obtained for each individual. Our approach can also be combined with barcoding techniques to enhance performance and provide a feasible solution based on current resequencing costs. For example, when targeting a small enough genomic region ( 100 base-pairs) and using only 10 sequencing lanes and 10 distinct barcodes, one can recover the identity of 4 rare allele carriers out of a population of over 4000 individuals. Debate is open as to whether social media communities resemble real-life communities, and to what extent. We contribute to this discussion by testing whether established sociological theories of real-life networks hold in Twitter. In particular, for 228,359 Twitter profiles, we compute network metrics (e.g., reciprocity, structural holes, simmelian ties) that the sociological literature has found to be related to parts of one's social world (i.e., to topics, geography and emotions), and test whether these real-life associations still hold in Twitter. We find that, much like individuals in real-life communities, social brokers (those who span structural holes) are opinion leaders who tweet about diverse topics, have geographically wide networks, and express not only positive but also negative emotions. Furthermore, Twitter users who express positive (negative) emotions cluster together, to the extent of having a correlation coefficient between one's emotions and those of friends as high as 0.45. Understanding Twitter's social dynamics does not only have theoretical implications for studies of social networks but also has practical implications, including the design of self-reflecting user interfaces that make people aware of their emotions, spam detection tools, and effective marketing campaigns. The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a myriad of ad-blocking and antitracking tools, whose aim is to return control to users over advertising. The problem with these technologies, however, is that they are extremely limited and radical in their approach: users can only choose either to block or allow all ads. With around 200 million people regularly using these tools, the economic model of the Web—in which users get content free in return for allowing advertisers to show them ads—is at serious peril. In this article, we propose a smart Web technology that aims at bringing transparency to online advertising, so that users can make an informed and equitable decision regarding ad blocking. The proposed technology is implemented as a Web-browser extension and enables users to exert fine-grained control over advertising, thus providing them with certain guarantees in terms of privacy and browsing experience, while preserving the Internet economic model. Experimental results in a real environment demonstrate the suitability and feasibility of our approach, and provide preliminary findings on behavioral targeting from real user browsing profiles.