Abstract This paper introduces SensoGraph, a novel approach for fast sensory evaluation using two-dimensional geometric techniques. In the tasting sessions, the assessors follow their own criteria to place samples on a tablecloth, according to the similarity between samples. In order to analyse the data collected, first a geometric clustering is performed to each tablecloth, extracting connections between the samples. Then, these connections are used to construct a global similarity matrix. Finally, a graph drawing algorithm is used to obtain a 2D consensus graphic, which reflects the global opinion of the panel by (1) positioning closer those samples that have been globally perceived as similar and (2) showing the strength of the connections between samples. The proposal is validated by performing four tasting sessions, with three types of panels tasting different wines, and by developing a new software to implement the proposed techniques. The results obtained show that the graphics provide similar positionings of the samples as the consensus maps obtained by multiple factor analysis (MFA), further providing extra information about connections between samples, not present in any previous method. The main conclusion is that the use of geometric techniques provides information complementary to MFA, and of a different type. Finally, the method proposed is computationally able to manage a significantly larger number of assessors than MFA, which can be useful for the comparison of pictures by a huge number of consumers, via the Internet.
Projective Mapping has been successfully used with many different kinds of products, among which the application to wine stands out . Other examples of beverages analysed by these methods are beers , citrus juices , drinking waters high alcohol products , hot beverages , lemon iced teas , powdered juices , or smoothies . The book by @cite_6 details more products to which consumer based descriptive methodologies have been applied.
@cite_6
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Recommending products to consumers means not only understanding their tastes, but also understanding their level of experience. For example, it would be a mistake to recommend the iconic film Seven Samurai simply because a user enjoys other action movies; rather, we might conclude that they will eventually enjoy it -- once they are ready. The same is true for beers, wines, gourmet foods -- or any products where users have acquired tastes: the best' products may not be the most accessible'. Thus our goal in this paper is to recommend products that a user will enjoy now, while acknowledging that their tastes may have changed over time, and may change again in the future. We model how tastes change due to the very act of consuming more products -- in other words, as users become more experienced. We develop a latent factor recommendation system that explicitly accounts for each user's level of experience. We find that such a model not only leads to better recommendations, but also allows us to study the role of user experience and expertise on a novel dataset of fifteen million beer, wine, food, and movie reviews.