Information in networks is non-uniformly distributed, enabling individuals in certain network positions to get preferential access to information. Social scientists have developed influential theories about the role of network structure in information access. These theories were validated through numerous studies, which examined how individuals leverage their social networks for competitive advantage, such as a new job or higher compensation. It is not clear how these theories generalize to online networks, which differ from real-world social networks in important respects, including asymmetry of social links. We address this problem by analyzing how users of the social news aggregator Digg adopt stories recommended by friends, i.e., users they follow. We measure the impact different factors, such as network position and activity rate; have on access to novel information, which in Digg's case means set of distinct news stories. We show that a user can improve his information access by linking to active users, though this becomes less effective as the number of friends, or their activity, grows due to structural network constraints. These constraints arise because users in structurally diverse position within the follower graph have topically diverse interests from their friends. Moreover, though in most cases user's friends are exposed to almost all the information available in the network, after they make their recommendations, the user sees only a small fraction of the available information. Our study suggests that cognitive and structural bottlenecks limit access to novel information in online social networks.
Recently, researchers recognized that cognitive constraints are important to defining social interactions online and in the real world. The number of social relationships that people can maintain is limited to about 150 @cite_26 . This is similar to the limit of the number of conversation partners that Twitter users have @cite_8 . Cognitive constraints, specifically, divided attention, was also shown to limit the spread of information on Twitter @cite_21 . We find a dependence of user activity on network structure that mirrors those imposed by cognitive constraints. We observe that user's activity rate initially increases with the number of friends, until reaching a maximum around 200 friends and then decreases somewhat. The cognitive limits constraints the potential exposures to new information as users have too much information recommended by many friends. Further we argued that the limited activities in high diverse network is either because their lack of interest in processing recommended information, or because they are less willing to devote the greater cognitive resources required to process this diverse information.
@cite_26 @cite_21 @cite_8
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How far and how fast does information spread in social media? Researchers have recently examined a number of factors that affect information diffusion in online social networks, including: the novelty of information, users' activity levels, who they pay attention to, and how they respond to friends' recommendations. Using URLs as markers of information, we carry out a detailed study of retweeting, the primary mechanism by which information spreads on the Twitter follower graph. Our empirical study examines how users respond to an incoming stimulus, i.e., a tweet (message) from a friend, and reveals that dynamically decaying visibility, which is the increasing cognitive effort required for discovering and acting upon a tweet, combined with limited attention play dominant roles in retweeting behavior. Specifically, we observe that users retweet information when it is most visible, such as when it near the top of their Twitter feed. Moreover, our measurements quantify how a user's limited attention is divided among incoming tweets, providing novel evidence that highly connected individuals are less likely to propagate an arbitrary tweet. Our study indicates that the finite ability to process incoming information constrains social contagion, and we conclude that rapid decay of visibility is the primary barrier to information propagation online. Microblogging and mobile devices appear to augment human social capabilities, which raises the question whether they remove cognitive or biological constraints on human communication. In this paper we analyze a dataset of Twitter conversations collected across six months involving 1.7 million individuals and test the theoretical cognitive limit on the number of stable social relationships known as Dunbar's number. We find that the data are in agreement with Dunbar's result; users can entertain a maximum of 100200 stable relationships. Thus, the economy of attention is limited in the online world by cognitive and biological constraints as predicted by Dunbar's theory. We propose a simple model for users' behavior that includes finite priority queuing and time resources that reproduces the observed social behavior. Online Social Networks are amongst the most important platforms for maintaining social relationships online, supporting content generation and exchange between users. They are therefore natural candidate to be the basis of future humancentric networks and data exchange systems, in addition to novel forms of Internet services exploiting the properties of human social relationships. Understanding the structural properties of OSN and how they are influenced by human behaviour is thus fundamental to design such human-centred systems. In this paper we analyse a real Twitter data set to investigate whether well known structures of human social networks identified in "offline" environments can also be identified in the social networks maintained by users on Twitter. According to the well known model proposed by Dunbar, offline social networks are formed of circles of relationships having different social characteristics (e.g., intimacy, contact frequency and size). These circles can be directly ascribed to cognitive constraints of human brain, that impose limits on the number of social relationships maintainable at different levels of emotional closeness. Our results indicate that a similar structure can also be found in the Twitter users' social networks. This suggests that the structure of social networks also in online environments are controlled by the same cognitive properties of human brain that operate offline.