Underground online forums are platforms that enable trades of illicit services and stolen goods. Carding forums, in particular, are known for being focused on trading financial information. However, little evidence exists about the sellers that are present on carding forums, the precise types of products they advertise, and the prices buyers pay. Existing literature mainly focuses on the organisation and structure of the forums. Furthermore, studies on carding forums are usually based on literature review, expert interviews, or data from forums that have already been shut down. This paper provides first-of-its-kind empirical evidence on active forums where stolen financial data is traded. We monitored 5 out of 25 discovered forums, collected posts from the forums over a three-month period, and analysed them quantitatively and qualitatively. We focused our analyses on products, prices, seller prolificacy, seller specialisation, and seller reputation.
Looking at the products sold per seller, several studies found evidence of specialisation amongst sellers. Derived from literature review and expert interviews, Kraemer- @cite_30 , for example, promote an ecosystem perspective to understand the actions of underground traders. Comparable to the legitimate business community, underground ecosystems includes actors that compete against each other, targeting competitive advantage. They try to reach this advantage by specialising in a particular type of product @cite_30 .
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Buyers often search across sellers to learn which product best fits their needs. We study how sellers manage these search incentives through their disclosure strategies (e.g., product trials, reviews, and recommendations) and ask how competition affects information provision. If sellers can observe the beliefs of buyers or can coordinate their strategies, then there is an equilibrium in which sellers provide the "monopoly level" of information. In contrast, if buyers' beliefs are private, then there is an equilibrium in which sellers provide full information as search costs vanish. Anonymity and coordination thus play important roles in understanding how advice markets work.