Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its digital works in Oakland on Forbes Avenue. Tokyo's Ginza district recently rose to popularity due to its upscale shops and constant onslaught of advertisements to pedestrians. Advertisements arise in other mediums as well. For example, they help popular streaming services, such as Spotify, Hulu, and Youtube TV gather significant streams of revenue to reduce the cost of monthly subscriptions for consumers. Ads provide an additional source of money for companies and entire industries to allocate resources toward alternative business motives. They are attractive to companies and nearly unavoidable for consumers. One challenge for advertisers is examining a advertisement's effectiveness or usefulness in conveying a message to their targeted demographics. Rather than constructing a single, static image of content, a video advertisement possesses hundreds of frames of data with varying scenes, actors, objects, and complexity. Therefore, measuring effectiveness of video advertisements is important to impacting a billion-dollar industry. This paper explores the combination of human-annotated features and common video processing techniques to predict effectiveness ratings of advertisements collected from Youtube. This task is seen as a binary (effective vs. non-effective), four-way, and five-way machine learning classification task. The first findings in terms of accuracy and inference on this dataset, as well as some of the first ad research, on a small dataset are presented. Accuracies of 84 , 65 , and 55 are reached on the binary, four-way, and five-way tasks respectively.
Finally, in 2006, researchers investigated the use of neural networks to predict television ad effectiveness @cite_30 . They achieved an accuracy of 99
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The state-of-the-art of face recognition has been significantly advanced by the emergence of deep learning. Very deep neural networks recently achieved great success on general object recognition because of their superb learning capacity. This motivates us to investigate their effectiveness on face recognition. This paper proposes two very deep neural network architectures, referred to as DeepID3, for face recognition. These two architectures are rebuilt from stacked convolution and inception layers proposed in VGG net and GoogLeNet to make them suitable to face recognition. Joint face identification-verification supervisory signals are added to both intermediate and final feature extraction layers during training. An ensemble of the proposed two architectures achieves 99.53 LFW face verification accuracy and 96.0 LFW rank-1 face identification accuracy, respectively. A further discussion of LFW face verification result is given in the end.