Efficient transfers to many recipients present a host of issues on Ethereum. First, accounts are identified by long and incompressible constants. Second, these constants have to be stored and communicated for each payment. Third, the standard interface for token transfers does not support lists of recipients, adding repeated communication to the overhead. Since Ethereum charges resource usage, even small optimizations translate to cost savings. Airdrops, a popular marketing tool used to boost coin uptake, present a relevant example for the value of optimizing bulk transfers. Therefore, we review technical solutions for airdrops of Ethereum-based tokens, discuss features and prerequisites, and compare the operational costs by simulating 35 scenarios. We find that cost savings of factor two are possible, but require specific provisions in the smart contract implementing the token system. Pull-based approaches, which use on-chain interaction with the recipients, promise moderate savings for the distributor while imposing a disproportional cost on each recipient. Total costs are broadly linear in the number of recipients independent of the technical approach. We publish the code of the simulation framework for reproducibility, to support future airdrop decisions, and to benchmark innovative bulk payment solutions.
Howell @cite_5 study the success factors of 440 ICOs on based on propriety transaction data, presumably acquired from exchanges and other intermediaries, and manual labeling. Their main interest is in the relationship between issuer characteristics and indicators of success. The regression analyses find highly significant positive effects on liquidity and volume of the token for independent variables measuring the existence of a white paper, the availability of code on Github, the support by venture capitalists, the entrepreneurs' experience, the acceptance of Bitcoin, and the organization of a pre-sale. No significant effect is found for airdrops.
@cite_5
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Initial coin offerings (ICOs) have emerged as a new mechanism for entrepreneurial finance, with parallels to initial public offerings, venture capital, and pre-sale crowdfunding. In a sample of more than 1,500 ICOs that collectively raise $12.9 billion, we examine which issuer and ICO characteristics predict success, measured using real outcomes (employment and issuer failure) and financial outcomes (token liquidity and volume). Success is associated with disclosure, credible commitment to the project, and quality signals. An instrumental variables analysis finds that ICO token exchange listing causes higher future employment, indicating that access to liquidity has important real consequences for the enterprise.