The socioeconomic status of people depends on a combination of individual characteristics and environmental variables, thus its inference from online behavioral data is a difficult task. Attributes like user semantics in communication, habitat, occupation, or social network are all known to be determinant predictors of this feature. In this paper we propose three different data collection and combination methods to first estimate and, in turn, infer the socioeconomic status of French Twitter users from their online semantics. Our methods are based on open census data, crawled professional profiles, and remotely sensed, expert annotated information on living environment. Our inference models reach similar performance of earlier results with the advantage of relying on broadly available datasets and of providing a generalizable framework to estimate socioeconomic status of large numbers of Twitter users. These results may contribute to the scientific discussion on social stratification and inequalities, and may fuel several applications.
There is a growing effort in the field to combine online behavioral data with census records, and expert annotated information to infer social attributes of users of online services. The predicted attributes range from easily assessable individual characteristics such as age @cite_40 , or occupation @cite_38 @cite_18 @cite_11 @cite_30 to more complex psychological and sociological traits like political affiliation @cite_0 , personality @cite_33 , or SES @cite_14 @cite_38 .
@cite_30 @cite_38 @cite_18 @cite_14 @cite_33 @cite_0 @cite_40 @cite_11
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Automatically inferring user demographics from social media posts is useful for both social science research and a range of downstream applications in marketing and politics. We present the first extensive study where user behaviour on Twitter is used to build a predictive model of income. We apply non-linear methods for regression, i.e. Gaussian Processes, achieving strong correlation between predicted and actual user income. This allows us to shed light on the factors that characterise income on Twitter and analyse their interplay with user emotions and sentiment, perceived psycho-demographics and language use expressed through the topics of their posts. Our analysis uncovers correlations between different feature categories and income, some of which reflect common belief e.g. higher perceived education and intelligence indicates higher earnings, known differences e.g. gender and age differences, however, others show novel findings e.g. higher income users express more fear and anger, whereas lower income users express more of the time emotion and opinions. We analyzed 700 million words, phrases, and topic instances collected from the Facebook messages of 75,000 volunteers, who also took standard personality tests, and found striking variations in language with personality, gender, and age. In our open-vocabulary technique, the data itself drives a comprehensive exploration of language that distinguishes people, finding connections that are not captured with traditional closed-vocabulary word-category analyses. Our analyses shed new light on psychosocial processes yielding results that are face valid (e.g., subjects living in high elevations talk about the mountains), tie in with other research (e.g., neurotic people disproportionately use the phrase ‘sick of’ and the word ‘depressed’), suggest new hypotheses (e.g., an active life implies emotional stability), and give detailed insights (males use the possessive ‘my’ when mentioning their ‘wife’ or ‘girlfriend’ more often than females use ‘my’ with ‘husband’ or 'boyfriend’). To date, this represents the largest study, by an order of magnitude, of language and personality. Existing models for social media personal analytics assume access to thousands of messages per user, even though most users author content only sporadically over time. Given this sparsity, we: (i) leverage content from the local neighborhood of a user; (ii) evaluate batch models as a function of size and the amount of messages in various types of neighborhoods; and (iii) estimate the amount of time and tweets required for a dynamic model to predict user preferences. We show that even when limited or no selfauthored data is available, language from friend, retweet and user mention communications provide sufficient evidence for prediction. When updating models over time based on Twitter, we find that political preference can be often be predicted using roughly 100 tweets, depending on the context of user selection, where this could mean hours, or weeks, based on the author’s tweeting frequency. Twitter provides an extremely rich and open source of data for studying human behaviour at scale. It has been used to advance our understanding of social network structure, the viral flow of information and how new ideas develop. Enriching Twitter with demographic information would permit more precise science and better generalisation to the real world. The only demographic indicators associated with a Twitter account are the free text name, location and description fields. We show how the age of most Twitter accounts can be inferred with high accuracy using the structure of the social graph. Besides classical social science applications, there are obvious privacy and child protection implications to this discovery. Previous work on Twitter age detection has focussed on either user-name or linguistic features of tweets. A shortcoming of the user-name approach is that it requires real names (Twitter names are often false) and census data from each user's (unknown) birth country. Problems with linguistic approaches are that most Twitter users do not tweet (the median number of Tweets is 4) and a different model must be learnt for each language. To address these issues, we devise a language-independent methodology for determining the age of Twitter users from data that is native to the Twitter ecosystem. Roughly 150,000 Twitter users specify an age in their free text description field. We generalize this to the entire Twitter network by showing that age can be predicted based on what or whom they follow. We adopt a Bayesian classification paradigm, which offers a consistent framework for handling uncertainty in our data, e.g., inaccurate age descriptions or spurious edges in the graph. Working within this paradigm we have successfully applied age detection to 700 million Twitter accounts with an F1 Score of 0.86. Social media content can be used as a complementary source to the traditional methods for extracting and studying collective social attributes. This study focuses on the prediction of the occupational class for a public user profile. Our analysis is conducted on a new annotated corpus of Twitter users, their respective job titles, posted textual content and platform-related attributes. We frame our task as classification using latent feature representations such as word clusters and embeddings. The employed linear and, especially, non-linear methods can predict a user’s occupational class with strong accuracy for the coarsest level of a standard occupation taxonomy which includes nine classes. Combined with a qualitative assessment, the derived results confirm the feasibility of our approach in inferring a new user attribute that can be embedded in a multitude of downstream applications.