Abstract The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use unethical means to improve their online reputation by writing fake reviews of their businesses or competitors. Previous research has addressed fake review detection in a number of domains, such as product or business reviews in restaurants and hotels. However, in spite of its economical interest, the domain of consumer electronics businesses has not yet been thoroughly studied. This article proposes a feature framework for detecting fake reviews that has been evaluated in the consumer electronics domain. The contributions are fourfold: (i) Construction of a dataset for classifying fake reviews in the consumer electronics domain in four different cities based on scraping techniques; (ii) definition of a feature framework for fake review detection; (iii) development of a fake review classification method based on the proposed framework and (iv) evaluation and analysis of the results for each of the cities under study. We have reached an 82 F-Score on the classification task and the Ada Boost classifier has been proven to be the best one by statistical means according to the Friedman test.
Fake review detection is a specific application of the general problem of deception detection, where both verbal and nonverbal clues can be used @cite_42 . Fake review detection research has mainly exploited textual and behavioral features, while other approaches have taken into account social or temporal aspects.
@cite_42
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A growing field in computer applications is the use of algorithms to spot the lie. The most promising area within this field is the analysis of the language of the liar since speakers effectively control only the meaning they wish to convey, but not the linguistic style of the communication. With the advent of computational means to analyze language, we now have the ability to recognize differences in the way speakers phrase their lies as opposed to their truths. The main goal of this book is to cover the advances of the last 10 years in automatically discriminating truths from lies. To give the reader a grounding in deception studies, it describes a range of behaviors (physiological, gestural as well as verbal) that have been proposed as indicators of deception. An overview of the primary psychological and cognitive theories that have been offered as explanations of deceptive behaviors gives context for the description of specific behaviors. The book also addresses the differences between data collected in a laboratory and real-world data with respect to the emotional and cognitive state of the liar. It discusses sources of real-world data and problematic issues in its collection and identifies the primary areas in which applied studies based on real-world data are critical, including police, security, border crossing, customs, and asylum interviews; congressional hearings; financial reporting; legal depositions; human resource evaluation; predatory communications that include Internet scams, identity theft, fraud, and false product reviews. Having established the background, the book concentrates on computational analyses of deceptive verbal behavior, which have enabled the field of deception studies to move from individual cues to overall differences in behavior. The book concludes with a set of open questions that the computational work has generated.