The problem of predicting the location of users on large social networks like Twitter has emerged from real-life applications such as social unrest detection and online marketing. Twitter user geolocation is a difficult and active research topic with a vast literature. Most of the proposed methods follow either a content-based or a network-based approach. The former exploits user-generated content while the latter utilizes the connection or interaction between Twitter users. In this paper, we introduce a novel method combining the strength of both approaches. Concretely, we propose a multi-entry neural network architecture named MENET leveraging the advances in deep learning and multiview learning. The generalizability of MENET enables the integration of multiple data representations. In the context of Twitter user geolocation, we realize MENET with textual, network, and metadata features. Considering the natural distribution of Twitter users across the concerned geographical area, we subdivide the surface of the earth into multi-scale cells and train MENET with the labels of the cells. We show that our method outperforms the state of the art by a large margin on three benchmark datasets.
Most current approaches for predicting the location of Twitter users are based either on user-generated content or on the social ties. The first approach, which has been investigated thoroughly, uses textual features from tweets to build location predictive models. The latter arises from an observation that a user often interacts with people in nearby areas @cite_37 , and exploits the network connections of users. This section will bring a closer look on recently published works for both approaches.
@cite_37
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Geography and social relationships are inextricably intertwined; the people we interact with on a daily basis almost always live near us. As people spend more time online, data regarding these two dimensions -- geography and social relationships -- are becoming increasingly precise, allowing us to build reliable models to describe their interaction. These models have important implications in the design of location-based services, security intrusion detection, and social media supporting local communities. Using user-supplied address data and the network of associations between members of the Facebook social network, we can directly observe and measure the relationship between geography and friendship. Using these measurements, we introduce an algorithm that predicts the location of an individual from a sparse set of located users with performance that exceeds IP-based geolocation. This algorithm is efficient and scalable, and could be run on a network containing hundreds of millions of users.