Complementary products recommendation is an important problem in e-commerce. Such recommendations increase the average order price and the number of products in baskets. Complementary products are typically inferred from basket data. In this study, we propose the BB2vec model. The BB2vec model learns vector representations of products by analyzing jointly two types of data - Baskets and Browsing sessions (visiting web pages of products). These vector representations are used for making complementary products recommendation. The proposed model alleviates the cold start problem by delivering better recommendations for products having few or no purchases. We show that the BB2vec model has better performance than other models which use only basket data.
After invention of the word2vec model @cite_16 @cite_22 which is dedicated to learning of distributed word representations, it was rapidly extended to other kinds of data: sentences and documents @cite_25 ( doc2vec ), products in baskets @cite_3 ( prod2vec , bagged-prod2vec ), nodes in graph @cite_12 ( node2vec ), @cite_2 ( DeepWalk ), etc. The original word2vec algorithm in its skip-gram variant proved to solve the weighted matrix factorization problem, where the matrix consists of values of shifted PMI of words @cite_19 . The extension of the prod2vec for using items metadata was proposed in @cite_14 ( MetaProd2Vec ) and for the textual data in @cite_9 . Sequences of items selected by a user are modeled in by means of the word2vec -like model. User and item representations learned by their model are applied for making recommendations.
@cite_14 @cite_22 @cite_9 @cite_3 @cite_19 @cite_2 @cite_16 @cite_25 @cite_12
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We propose Meta-Prod2vec, a novel method to compute item similarities for recommendation that leverages existing item metadata. Such scenarios are frequently encountered in applications such as content recommendation, ad targeting and web search. Our method leverages past user interactions with items and their attributes to compute low-dimensional embeddings of items. Specifically, the item metadata is injected into the model as side information to regularize the item embeddings. We show that the new item representations lead to better performance on recommendation tasks on an open music dataset. We consider the problem of learning distributed representations for documents in data streams. The documents are represented as low-dimensional vectors and are jointly learned with distributed vector representations of word tokens using a hierarchical framework with two embedded neural language models. In particular, we exploit the context of documents in streams and use one of the language models to model the document sequences, and the other to model word sequences within them. The models learn continuous vector representations for both word tokens and documents such that semantically similar documents and words are close in a common vector space. We discuss extensions to our model, which can be applied to personalized recommendation and social relationship mining by adding further user layers to the hierarchy, thus learning user-specific vectors to represent individual preferences. We validated the learned representations on a public movie rating data set from MovieLens, as well as on a large-scale Yahoo News data comprising three months of user activity logs collected on Yahoo servers. The results indicate that the proposed model can learn useful representations of both documents and word tokens, outperforming the current state-of-the-art by a large margin. In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9 lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014. We analyze skip-gram with negative-sampling (SGNS), a word embedding method introduced by , and show that it is implicitly factorizing a word-context matrix, whose cells are the pointwise mutual information (PMI) of the respective word and context pairs, shifted by a global constant. We find that another embedding method, NCE, is implicitly factorizing a similar matrix, where each cell is the (shifted) log conditional probability of a word given its context. We show that using a sparse Shifted Positive PMI word-context matrix to represent words improves results on two word similarity tasks and one of two analogy tasks. When dense low-dimensional vectors are preferred, exact factorization with SVD can achieve solutions that are at least as good as SGNS's solutions for word similarity tasks. On analogy questions SGNS remains superior to SVD. We conjecture that this stems from the weighted nature of SGNS's factorization. Many machine learning algorithms require the input to be represented as a fixed-length feature vector. When it comes to texts, one of the most common fixed-length features is bag-of-words. Despite their popularity, bag-of-words features have two major weaknesses: they lose the ordering of the words and they also ignore semantics of the words. For example, "powerful," "strong" and "Paris" are equally distant. In this paper, we propose Paragraph Vector, an unsupervised algorithm that learns fixed-length feature representations from variable-length pieces of texts, such as sentences, paragraphs, and documents. Our algorithm represents each document by a dense vector which is trained to predict words in the document. Its construction gives our algorithm the potential to overcome the weaknesses of bag-of-words models. Empirical results show that Paragraph Vectors outperform bag-of-words models as well as other techniques for text representations. Finally, we achieve new state-of-the-art results on several text classification and sentiment analysis tasks. Prediction tasks over nodes and edges in networks require careful effort in engineering features used by learning algorithms. Recent research in the broader field of representation learning has led to significant progress in automating prediction by learning the features themselves. However, present feature learning approaches are not expressive enough to capture the diversity of connectivity patterns observed in networks. Here we propose node2vec, an algorithmic framework for learning continuous feature representations for nodes in networks. In node2vec, we learn a mapping of nodes to a low-dimensional space of features that maximizes the likelihood of preserving network neighborhoods of nodes. We define a flexible notion of a node's network neighborhood and design a biased random walk procedure, which efficiently explores diverse neighborhoods. Our algorithm generalizes prior work which is based on rigid notions of network neighborhoods, and we argue that the added flexibility in exploring neighborhoods is the key to learning richer representations. We demonstrate the efficacy of node2vec over existing state-of-the-art techniques on multi-label classification and link prediction in several real-world networks from diverse domains. Taken together, our work represents a new way for efficiently learning state-of-the-art task-independent representations in complex networks.