In this paper, we address the problem of personalized next Point-of-interest (POI) recommendation which has become an important and very challenging task for location-based social networks (LBSNs), but not well studied yet. With the conjecture that, under different contextual scenarios, human exhibits distinct mobility pattern, we attempt here to jointly model the next POI recommendation under the influence of user's latent behavior pattern. We propose to adopt a third-rank tensor to model the successive check-in behaviors. By integrating categorical influence into mobility patterns and aggregating user's spatial preference on a POI, the proposed model deal with the next new POI recommendation problem by nature. By incorporating softmax function to fuse the personalized Markov chain with latent pattern, we furnish a Bayesian Personalized Ranking (BPR) approach and derive the optimization criterion accordingly. Expectation Maximization (EM) is then used to estimate the model parameters. We further develop a personalized model by taking into account personalized mobility patterns under the contextual scenario to improve the recommendation performance. Extensive experiments on two large-scale LBSNs datasets demonstrate the significant improvements of our model over several state-of-the-art methods.
2) which exploits the geographical clustering phenomenon'' of check-in activities to improve the POI recommendation system @cite_9 . proposed a geographical probabilistic factor analysis framework for POI recommendation by combining geographical influence with Bayesian non-negative matrix factorization (BNMF). Specifically, they used a Gaussian distribution to represent a POI over a sampled region and BNMF is used to capture user preference from check-in data. delved into POI recommendation by investigating the geographical influences among locations and proposed a system that combines user preferences, social influence and geographical influence @cite_3 .
@cite_9 @cite_3
2009779426 2087692915
The problem of point of interest (POI) recommendation is to provide personalized recommendations of places of interests, such as restaurants, for mobile users. Due to its complexity and its connection to location based social networks (LBSNs), the decision process of a user choose a POI is complex and can be influenced by various factors, such as user preferences, geographical influences, and user mobility behaviors. While there are some studies on POI recommendations, it lacks of integrated analysis of the joint effect of multiple factors. To this end, in this paper, we propose a novel geographical probabilistic factor analysis framework which strategically takes various factors into consideration. Specifically, this framework allows to capture the geographical influences on a user's check-in behavior. Also, the user mobility behaviors can be effectively exploited in the recommendation model. Moreover, the recommendation model can effectively make use of user check-in count data as implicity user feedback for modeling user preferences. Finally, experimental results on real-world LBSNs data show that the proposed recommendation method outperforms state-of-the-art latent factor models with a significant margin. In this paper, we aim to provide a point-of-interests (POI) recommendation service for the rapid growing location-based social networks (LBSNs), e.g., Foursquare, Whrrl, etc. Our idea is to explore user preference, social influence and geographical influence for POI recommendations. In addition to deriving user preference based on user-based collaborative filtering and exploring social influence from friends, we put a special emphasis on geographical influence due to the spatial clustering phenomenon exhibited in user check-in activities of LBSNs. We argue that the geographical influence among POIs plays an important role in user check-in behaviors and model it by power law distribution. Accordingly, we develop a collaborative recommendation algorithm based on geographical influence based on naive Bayesian. Furthermore, we propose a unified POI recommendation framework, which fuses user preference to a POI with social influence and geographical influence. Finally, we conduct a comprehensive performance evaluation over two large-scale datasets collected from Foursquare and Whrrl. Experimental results with these real datasets show that the unified collaborative recommendation approach significantly outperforms a wide spectrum of alternative recommendation approaches.