A descriptive approach for automatic generation of visual blends is presented. The implemented system, the Blender, is composed of two components: the Mapper and the Visual Blender. The approach uses structured visual representations along with sets of visual relations which describe how the elements (in which the visual representation can be decomposed) relate among each other. Our system is a hybrid blender, as the blending process starts at the Mapper (conceptual level) and ends at the Visual Blender (visual representation level). The experimental results show that the Blender is able to create analogies from input mental spaces and produce well-composed blends, which follow the rules imposed by its base-analogy and its relations. The resulting blends are visually interesting and some can be considered as unexpected.
Xiao and Linkola proposed Vismantic, a semi-automatic system aimed at producing visual compositions to express specific meanings, namely the ones of abstract concepts. Their system is based on three binary image operations (juxtaposition, replacement and fusion), which are the basic operations to represent visual metaphors @cite_10 . For example, Vismantic represents the slogan as an image of an electric light bulb where the wire filament and screw base are fused with an image of green leaves. The selection of images as well as the application of the visual operations require user's intervention.
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The goal of rhetorical theory is always to organize the possibilities for persuasion within a domain and to relate each possible stratagem to specific desired outcomes. In this article we develop a visual rhetoric that differentiates the pictorial strategies available to advertisers and links them to consumer response. We propose a new typology that distinguishes nine types of visual rhetorical figures according to their degree of complexity and ambiguity. We then derive empirically testable predictions concerning how these different types of visual figures may influence such consumer responses as elaboration and belief change. The article concludes with a discussion of the importance of marrying textual analysis, as found in literary, semiotic and rhetorical disciplines, with the experimental methodology characteristic of social and cognitive psychology.