The impact of continually evolving digital technologies and the proliferation of communications and content has now been widely acknowledged to be central to understanding our world. What is less acknowledged is that this is based on the successful arousing of curiosity both at the collective and individual levels. Advertisers, communication professionals and news editors are in constant competition to capture attention of the digital population perennially shifty and distracted. This paper, tries to understand how curiosity works in the digital world by attempting the first ever work done on quantifying human curiosity, basing itself on various theories drawn from humanities and social sciences. Curious communication pushes people to spot, read and click the message from their social feed or any other form of online presentation. Our approach focuses on measuring the strength of the stimulus to generate reader curiosity by using unsupervised and supervised machine learning algorithms, but is also informed by philosophical, psychological, neural and cognitive studies on this topic. Manually annotated news headlines - clickbaits - have been selected for the study, which are known to have drawn huge reader response. A binary classifier was developed based on human curiosity (unlike the work done so far using words and other linguistic features). Our classifier shows an accuracy of 97 . This work is part of the research in computational humanities on digital politics quantifying the emotions of curiosity and outrage on digital media.
@cite_22 theorized that curiosity particularly information-gap, is responsible for the clickbaitiness of low quality news, however no computational work has been done except a mention of ‘Unresolved pronouns’ being the curiosity piquing mechanism.
@cite_22
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Tabloid journalism is often criticized for its propensity for exaggeration, sensationalization, scare-mongering, and otherwise producing misleading and low quality news. As the news has moved online, a new form of tabloidization has emerged: ?clickbaiting.? ?Clickbait? refers to ?content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page? [?clickbait,? n.d.] and has been implicated in the rapid spread of rumor and misinformation online. This paper examines potential methods for the automatic detection of clickbait as a form of deception. Methods for recognizing both textual and non-textual clickbaiting cues are surveyed, leading to the suggestion that a hybrid approach may yield best results.