Degree distribution models are incredibly important tools for analyzing and understanding the structure and formation of social networks, and can help guide the design of efficient graph algorithms. In particular, the Power-law degree distribution has long been used to model the structure of online social networks, and is the basis for algorithms and heuristics in graph applications such as influence maximization and social search. Along with recent measurement results, our interest in this topic was sparked by our own experimental results on social graphs that deviated significantly from those predicted by a Power-law model. In this work, we seek a deeper understanding of these deviations, and propose an alternative model with significant implications on graph algorithms and applications. We start by quantifying this artifact using a variety of real social graphs, and show that their structures cannot be accurately modeled using elementary distributions including the Power-law. Instead, we propose the Pareto-Lognormal (PLN) model, verify its goodness-of-fit using graphical and statistical methods, and present an analytical study of its asymptotical differences with the Power-law. To demonstrate the quantitative benefits of the PLN model, we compare the results of three wide-ranging graph applications on real social graphs against those on synthetic graphs generated using the PLN and Power-law models. We show that synthetic graphs generated using PLN are much better predictors of degree distributions in real graphs, and produce experimental results with errors that are orders-of-magnitude smaller than those produced by the Power-law model.
Preliminary analysis of OSN structures in these and other studies has shown that the degree distribution does not follow a pure Power Law distribution. As a result, followup work proposed to segment these distributions and fit the segmented pieces with distinct Power-law settings @cite_15 @cite_6 .
@cite_15 @cite_6
2137135938 2121761994
With more than 250 million active users, Facebook (FB) is currently one of the most important online social networks. Our goal in this paper is to obtain a representative (unbiased) sample of Facebook users by crawling its social graph. In this quest, we consider and implement several candidate techniques. Two approaches that are found to perform well are the Metropolis-Hasting random walk (MHRW) and a re-weighted random walk (RWRW). Both have pros and cons, which we demonstrate through a comparison to each other as well as to the "ground-truth" (UNI - obtained through true uniform sampling of FB userIDs). In contrast, the traditional Breadth-First-Search (BFS) and Random Walk (RW) perform quite poorly, producing substantially biased results. In addition to offline performance assessment, we introduce online formal convergence diagnostics to assess sample quality during the data collection process. We show how these can be used to effectively determine when a random walk sample is of adequate size and quality for subsequent use (i.e., when it is safe to cease sampling). Using these methods, we collect the first, to the best of our knowledge, unbiased sample of Facebook. Finally, we use one of our representative datasets, collected through MHRW, to characterize several key properties of Facebook. Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two e ponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks.