As of February 2016 Facebook allows users to express their experienced emotions about a post by using five so-called reactions'. This research paper proposes and evaluates alternative methods for predicting these reactions to user posts on public pages of firms companies (like supermarket chains). For this purpose, we collected posts (and their reactions) from Facebook pages of large supermarket chains and constructed a dataset which is available for other researches. In order to predict the distribution of reactions of a new post, neural network architectures (convolutional and recurrent neural networks) were tested using pretrained word embeddings. Results of the neural networks were improved by introducing a bootstrapping approach for sentiment and emotion mining on the comments for each post. The final model (a combination of neural network and a baseline emotion miner) is able to predict the reaction distribution on Facebook posts with a mean squared error (or misclassification rate) of 0.135.
Emotion lexicons like EmoLex @cite_3 can be used in order to annotate a corpus, however, results are not satisfactory and this is the reason that bootstrapping techniques have been attempted in the past. For example, @cite_35 propose such a technique which enhances EmoLex with synonyms and then combines word vectors @cite_27 in order to annotate more examples based on sentence similarity measures.
@cite_35 @cite_27 @cite_3
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The objective of this research is to develop a technique to automatically annotate emotional corpora. The complexity of automatic annotation of emotional corpora still presents numerous challenges and thus there is a need to develop a technique that allow us to tackle the annotation task. The relevance of this research is demonstrated by the fact that people's emotions and the patterns of these emotions provide a great value for business, individuals, society or politics. Hence, the creation of a robust emotion detection system becomes crucial. Due to the subjectivity of the emotions, the main challenge for the creation of emotional resources is the annotation process. Thus, with this staring point in mind, the objective of our paper is to illustrate an innovative and effective bootstrapping process for automatic annotations of emotional corpora. The evaluations carried out confirm the soundness of the proposed approach and allow us to consider the bootstrapping process as an appropriate approach to create resources such as an emotional corpus that can be employed on supervised machine learning towards the improvement of emotion detection systems. Even though considerable attention has been given to the polarity of words (positive and negative) and the creation of large polarity lexicons, research in emotion analysis has had to rely on limited and small emotion lexicons. In this paper, we show how the combined strength and wisdom of the crowds can be used to generate a large, high-quality, word–emotion and word–polarity association lexicon quickly and inexpensively. We enumerate the challenges in emotion annotation in a crowdsourcing scenario and propose solutions to address them. Most notably, in addition to questions about emotions associated with terms, we show how the inclusion of a word choice question can discourage malicious data entry, help to identify instances where the annotator may not be familiar with the target term (allowing us to reject such annotations), and help to obtain annotations at sense level (rather than at word level). We conducted experiments on how to formulate the emotion-annotation questions, and show that asking if a term is associated with an emotion leads to markedly higher interannotator agreement than that obtained by asking if a term evokes an emotion.