Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We introduce three new image datasets from Reddit1 and define a virality score using Reddit metadata. We train classifiers with state-of-the-art image features to predict virality of individual images, relative virality in pairs of images, and the dominant topic of a viral image. We also compare machine performance to human performance on these tasks. We find that computers perform poorly with low level features, and high level information is critical for predicting virality. We encode semantic information through relative attributes. We identify the 5 key visual attributes that correlate with virality. We create an attribute-based characterization of images that can predict relative virality with 68.10 accuracy (SVM+Deep Relative Attributes) -better than humans at 60.12 . Finally, we study how human prediction of image virality varies with different “contexts” in which the images are viewed, such as the influence of neighbouring images, images recently viewed, as well as the image title or caption. This work is a first step in understanding the complex but important phenomenon of image virality. Our datasets and annotations will be made publicly available.
Several works in computer vision have studied complex meta-phenomenon (as opposed to understanding the literal'' content in the image such as objects, scenes, 3D layout, etc.). Isola al @cite_32 found that some images are consistently more memorable than others across subjects and analyzed the image content that makes images memorable @cite_17 . Image aesthetics was studied in @cite_5 , image emotion in @cite_0 , and object recognition in art in @cite_20 . Importance of objects @cite_1 , attributes @cite_2 as well as scenes @cite_30 as defined by the likelihood that people mention them first in descriptions of the images has also been studied. We study a distinct complex phenomenon of image virality.
@cite_30 @cite_1 @cite_32 @cite_0 @cite_2 @cite_5 @cite_20 @cite_17
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What do people care about in an image? To drive computational visual recognition toward more human-centric outputs, we need a better understanding of how people perceive and judge the importance of content in images. In this paper, we explore how a number of factors relate to human perception of importance. Proposed factors fall into 3 broad types: 1) factors related to composition, e.g. size, location, 2) factors related to semantics, e.g. category of object or scene, and 3) contextual factors related to the likelihood of attribute-object, or object-scene pairs. We explore these factors using what people describe as a proxy for importance. Finally, we build models to predict what will be described about an image given either known image content, or image content estimated automatically by recognition systems. How important is a particular object in a photograph of a complex scene? We propose a definition of importance and present two methods for measuring object importance from human observers. Using this ground truth, we fit a function for predicting the importance of each object directly from a segmented image; our function combines a large number of object-related and image-related features. We validate our importance predictions on 2,841 objects and find that the most important objects may be identified automatically. We find that object position and size are particularly informative, while a popular measure of saliency is not. We address the challenge of sentiment analysis from visual content. In contrast to existing methods which infer sentiment or emotion directly from visual low-level features, we propose a novel approach based on understanding of the visual concepts that are strongly related to sentiments. Our key contribution is two-fold: first, we present a method built upon psychological theories and web mining to automatically construct a large-scale Visual Sentiment Ontology (VSO) consisting of more than 3,000 Adjective Noun Pairs (ANP). Second, we propose SentiBank, a novel visual concept detector library that can be used to detect the presence of 1,200 ANPs in an image. The VSO and SentiBank are distinct from existing work and will open a gate towards various applications enabled by automatic sentiment analysis. Experiments on detecting sentiment of image tweets demonstrate significant improvement in detection accuracy when comparing the proposed SentiBank based predictors with the text-based approaches. The effort also leads to a large publicly available resource consisting of a visual sentiment ontology, a large detector library, and the training testing benchmark for visual sentiment analysis. When we look at an image, some properties or attributes of the image stand out more than others. When describing an image, people are likely to describe these dominant attributes first. Attribute dominance is a result of a complex interplay between the various properties present or absent in the image. Which attributes in an image are more dominant than others reveals rich information about the content of the image. In this paper we tap into this information by modeling attribute dominance. We show that this helps improve the performance of vision systems on a variety of human-centric applications such as zero-shot learning, image search and generating textual descriptions of images. With the rise in popularity of digital cameras, the amount of visual data available on the web is growing exponentially. Some of these pictures are extremely beautiful and aesthetically pleasing, but the vast majority are uninteresting or of low quality. This paper demonstrates a simple, yet powerful method to automatically select high aesthetic quality images from large image collections. Our aesthetic quality estimation method explicitly predicts some of the possible image cues that a human might use to evaluate an image and then uses them in a discriminative approach. These cues or high level describable image attributes fall into three broad types: 1) compositional attributes related to image layout or configuration, 2) content attributes related to the objects or scene types depicted, and 3) sky-illumination attributes related to the natural lighting conditions. We demonstrate that an aesthetics classifier trained on these describable attributes can provide a significant improvement over baseline methods for predicting human quality judgments. We also demonstrate our method for predicting the “interestingness” of Flickr photos, and introduce a novel problem of estimating query specific “interestingness”. The objective of this work is to find objects in paintings by learning object-category classifiers from available sources of natural images. Finding such objects is of much benefit to the art history community as well as being a challenging problem in large-scale retrieval and domain adaptation. Artists, advertisers, and photographers are routinely presented with the task of creating an image that a viewer will remember. While it may seem like image memorability is purely subjective, recent work shows that it is not an inexplicable phenomenon: variation in memorability of images is consistent across subjects, suggesting that some images are intrinsically more memorable than others, independent of a subjects' contexts and biases. In this paper, we used the publicly available memorability dataset of [13], and augmented the object and scene annotations with interpretable spatial, content, and aesthetic image properties. We used a feature-selection scheme with desirable explaining-away properties to determine a compact set of attributes that characterizes the memorability of any individual image. We find that images of enclosed spaces containing people with visible faces are memorable, while images of vistas and peaceful scenes are not. Contrary to popular belief, unusual or aesthetically pleasing scenes do not tend to be highly memorable. This work represents one of the first attempts at understanding intrinsic image memorability, and opens a new domain of investigation at the interface between human cognition and computer vision.