Sentiment analysis on user reviews helps to keep track of user reactions towards products, and make advices to users about what to buy. State-of-the-art review-level sentiment classification techniques could give pretty good precisions of above 90 . However, current phrase-level sentiment analysis approaches might only give sentiment polarity labelling precisions of around 70 80 , which is far from satisfaction and restricts its application in many practical tasks. In this paper, we focus on the problem of phrase-level sentiment polarity labelling and attempt to bridge the gap between phrase-level and review-level sentiment analysis. We investigate the inconsistency between the numerical star ratings and the sentiment orientation of textual user reviews. Although they have long been treated as identical, which serves as a basic assumption in previous work, we find that this assumption is not necessarily true. We further propose to leverage the results of review-level sentiment classification to boost the performance of phrase-level polarity labelling using a novel constrained convex optimization framework. Besides, the framework is capable of integrating various kinds of information sources and heuristics, while giving the global optimal solution due to its convexity. Experimental results on both English and Chinese reviews show that our framework achieves high labelling precisions of up to 89 , which is a significant improvement from current approaches.
In this paper, we consider two main disadvantages of previous work. First, seldom of them combine various heuristics in a unified framework @cite_24 @cite_29 @cite_20 @cite_32 @cite_7 . Second, they simply use the numerical star rating as the overall sentiment polarity of the review text to supervise the process of phrase-level polarity labelling @cite_18 @cite_29 @cite_31 @cite_4 . In this work, we propose to boost phrase-level polarity labelling with review-level sentiment classification, while incorporating many of the commonly used heuristics in a unified framework.
@cite_18 @cite_4 @cite_7 @cite_29 @cite_32 @cite_24 @cite_31 @cite_20
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The explosion of Web opinion data has made essential the need for automatic tools to analyze and understand people's sentiments toward different topics. In most sentiment analysis applications, the sentiment lexicon plays a central role. However, it is well known that there is no universally optimal sentiment lexicon since the polarity of words is sensitive to the topic domain. Even worse, in the same domain the same word may indicate different polarities with respect to different aspects. For example, in a laptop review, "large" is negative for the battery aspect while being positive for the screen aspect. In this paper, we focus on the problem of learning a sentiment lexicon that is not only domain specific but also dependent on the aspect in context given an unlabeled opinionated text collection. We propose a novel optimization framework that provides a unified and principled way to combine different sources of information for learning such a context-dependent sentiment lexicon. Experiments on two data sets (hotel reviews and customer feedback surveys on printers) show that our approach can not only identify new sentiment words specific to the given domain but also determine the different polarities of a word depending on the aspect in context. In further quantitative evaluation, our method is proved to be effective in constructing a high quality lexicon by comparing with a human annotated gold standard. In addition, using the learned context-dependent sentiment lexicon improved the accuracy in an aspect-level sentiment classification task. The web contains a wealth of product reviews, but sifting through them is a daunting task. Ideally, an opinion mining tool would process a set of search results for a given item, generating a list of product attributes (quality, features, etc.) and aggregating opinions about each of them (poor, mixed, good). We begin by identifying the unique properties of this problem and develop a method for automatically distinguishing between positive and negative reviews. Our classifier draws on information retrieval techniques for feature extraction and scoring, and the results for various metrics and heuristics vary depending on the testing situation. The best methods work as well as or better than traditional machine learning. When operating on individual sentences collected from web searches, performance is limited due to noise and ambiguity. But in the context of a complete web-based tool and aided by a simple method for grouping sentences into attributes, the results are qualitatively quite useful. This paper presents a new approach to phrase-level sentiment analysis that first determines whether an expression is neutral or polar and then disambiguates the polarity of the polar expressions. With this approach, the system is able to automatically identify the contextual polarity for a large subset of sentiment expressions, achieving results that are significantly better than baseline. One of the important types of information on the Web is the opinions expressed in the user generated content, e.g., customer reviews of products, forum posts, and blogs. In this paper, we focus on customer reviews of products. In particular, we study the problem of determining the semantic orientations (positive, negative or neutral) of opinions expressed on product features in reviews. This problem has many applications, e.g., opinion mining, summarization and search. Most existing techniques utilize a list of opinion (bearing) words (also called opinion lexicon) for the purpose. Opinion words are words that express desirable (e.g., great, amazing, etc.) or undesirable (e.g., bad, poor, etc) states. These approaches, however, all have some major shortcomings. In this paper, we propose a holistic lexicon-based approach to solving the problem by exploiting external evidences and linguistic conventions of natural language expressions. This approach allows the system to handle opinion words that are context dependent, which cause major difficulties for existing algorithms. It also deals with many special words, phrases and language constructs which have impacts on opinions based on their linguistic patterns. It also has an effective function for aggregating multiple conflicting opinion words in a sentence. A system, called Opinion Observer, based on the proposed technique has been implemented. Experimental results using a benchmark product review data set and some additional reviews show that the proposed technique is highly effective. It outperforms existing methods significantly Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. For a popular product, the number of reviews can be in hundreds or even thousands. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product. It also makes it difficult for the manufacturer of the product to keep track and to manage customer opinions. For the manufacturer, there are additional difficulties because many merchant sites may sell the same product and the manufacturer normally produces many kinds of products. In this research, we aim to mine and to summarize all the customer reviews of a product. This summarization task is different from traditional text summarization because we only mine the features of the product on which the customers have expressed their opinions and whether the opinions are positive or negative. We do not summarize the reviews by selecting a subset or rewrite some of the original sentences from the reviews to capture the main points as in the classic text summarization. Our task is performed in three steps: (1) mining product features that have been commented on by customers; (2) identifying opinion sentences in each review and deciding whether each opinion sentence is positive or negative; (3) summarizing the results. This paper proposes several novel techniques to perform these tasks. Our experimental results using reviews of a number of products sold online demonstrate the effectiveness of the techniques. We present a lexicon-based approach to extracting sentiment from text. The Semantic Orientation CALculator (SO-CAL) uses dictionaries of words annotated with their semantic orientation (polarity and strength), and incorporates intensification and negation. SO-CAL is applied to the polarity classification task, the process of assigning a positive or negative label to a text that captures the text's opinion towards its main subject matter. We show that SO-CAL's performance is consistent across domains and in completely unseen data. Additionally, we describe the process of dictionary creation, and our use of Mechanical Turk to check dictionaries for consistency and reliability. The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, discussion groups, and blogs. This paper focuses on online customer reviews of products. It makes two contributions. First, it proposes a novel framework for analyzing and comparing consumer opinions of competing products. A prototype system called Opinion Observer is also implemented. The system is such that with a single glance of its visualization, the user is able to clearly see the strengths and weaknesses of each product in the minds of consumers in terms of various product features. This comparison is useful to both potential customers and product manufacturers. For a potential customer, he she can see a visual side-by-side and feature-by-feature comparison of consumer opinions on these products, which helps him her to decide which product to buy. For a product manufacturer, the comparison enables it to easily gather marketing intelligence and product benchmarking information. Second, a new technique based on language pattern mining is proposed to extract product features from Pros and Cons in a particular type of reviews. Such features form the basis for the above comparison. Experimental results show that the technique is highly effective and outperform existing methods significantly.