Measuring research impact is important for ranking publications in academic search engines and for research evaluation. Social media metrics or altmetrics measure the impact of scientific work based on social media activity. Altmetrics are complementary to traditional, citation-based metrics, e.g. allowing the assessment of new publications for which citations are not yet available. Despite the increasing importance of altmetrics, their characteristics are not well understood: Until now it has not been researched what kind of researchers are actively using which social media services and why - important questions for scientific impact prediction. Based on a survey among 3,430 scientists, we uncover previously unknown and significant differences between social media services: We identify services which attract young and experienced researchers, respectively, and detect differences in usage motivations. Our findings have direct implications for the future design of altmetrics for scientific impact prediction.
Using metrics based on social media activities comes with various challenges such as the assurance of data quality, the consideration of the heterogeneity of acts, users and motivations on social media, and the prevention of bias @cite_3 @cite_9 . One key problem of scholarly social media data is the systematic bias towards scholars with certain demographic characteristics such as bias towards younger users @cite_21 and towards users with a professional interest in research @cite_24 . Several studies state that the lack of accurate user statistics or sample descriptions for social media sites complicates the quantification of these biases @cite_27 @cite_7 .
@cite_7 @cite_9 @cite_21 @cite_3 @cite_24 @cite_27
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Social media has become integrated into the fabric of the scholarly communication system in fundamental ways, principally through scholarly use of social media platforms and the promotion of new indicators on the basis of interactions with these platforms. Research and scholarship in this area has accelerated since the coining and subsequent advocacy for altmetrics—that is, research indicators based on social media activity. This review provides an extensive account of the state-of-the art in both scholarly use of social media and altmetrics. The review consists of 2 main parts: the first examines the use of social media in academia, reviewing the various functions these platforms have in the scholarly communication process and the factors that affect this use. The second part reviews empirical studies of altmetrics, discussing the various interpretations of altmetrics, data collection and methodological limitations, and differences according to platform. The review ends with a critical discussion of the implications of this transformation in the scholarly communication system. This chapter discusses altmetrics (short for "alternative metrics"), an approach to uncovering previously-invisible traces of scholarly impact by observing activity in online tools and systems. I argue that citations, while useful, miss many important kinds of impacts, and that the increasing scholarly use of online tools like Mendeley, Twitter, and blogs may allow us to measure these hidden impacts. Next, I define altmetrics and discuss research on altmetric sources--both research mapping the growth of these sources, and scientometric research measuring activity on them. Following a discussion of the potential uses of altmetrics, I consider the limitations of altmetrics and recommend areas ripe for future research. With increasing uptake among researchers, social media are finding their way into scholarly communication and, under the umbrella term altmetrics, are starting to be utilized in research evaluation. Fueled by technological possibilities and an increasing demand to demonstrate impact beyond the scientific community, altmetrics have received great attention as potential democratizers of the scientific reward system and indicators of societ al impact. This paper focuses on the current challenges for altmetrics. Heterogeneity, data quality and particular dependencies are identified as the three major issues and discussed in detail with an emphasis on past developments in bibliometrics. The heterogeneity of altmetrics reflects the diversity of the acts and online events, most of which take place on social media platforms. This heterogeneity has made it difficult to establish a common definition or conceptual framework. Data quality issues become apparent in the lack of accuracy, consistency and replicability of various altmetrics, which is largely affected by the dynamic nature of social media events. Furthermore altmetrics are shaped by technical possibilities and are particularly dependent on the availability of APIs and DOIs, strongly dependent on data providers and aggregators, and potentially influenced by the technical affordances of underlying platforms. Formally published papers that have been through a traditional prepublication peer review process remain the most important means of communicating science today. Researchers depend on them to learn about the latest advances in their fields and to report their own findings. The intentions of traditional peer review are certainly noble: to ensure methodological integrity and to comment on potential significance of experimental studies through examination by a panel of objective, expert colleagues. In principle, this system enables science to move forward on the collective confidence of previously published work. Unfortunately, the traditional system has inspired methods of measuring impact that are suboptimal for their intended uses. Today, it is not clear how the impact of research on other areas of society than science should be measured. While peer review and bibliometrics have become standard methods for measuring the impact of research in science, there is not yet an accepted framework within which to measure societ al impact. Alternative metrics (called altmetrics to distinguish them from bibliometrics) are considered an interesting option for assessing the societ al impact of research, as they offer new ways to measure (public) engagement with research output. Altmetrics is a term to describe web-based metrics for the impact of publications and other scholarly material by using data from social media platforms (e.g. Twitter or Mendeley). This overview of studies explores the potential of altmetrics for measuring societ al impact. It deals with the definition and classification of altmetrics. Furthermore, their benefits and disadvantages for measuring impact are discussed.