Sina Weibo, which was launched in 2009, is the most popular Chinese micro-blogging service. It has been reported that Sina Weibo has more than 400 million registered users by the end of the third quarter in 2012. Sina Weibo and Twitter have a lot in common, however, in terms of the following preference, Sina Weibo users, most of whom are Chinese, behave differently compared with those of Twitter. This work is based on a data set of Sina Weibo which contains 80.8 million users' profiles and 7.2 billion relations and a large data set of Twitter. Firstly some basic features of Sina Weibo and Twitter are analyzed such as degree and activeness distribution, correlation between degree and activeness, and the degree of separation. Then the following preference is investigated by studying the assortative mixing, friend similarities, following distribution, edge balance ratio, and ranking correlation, where edge balance ratio is newly proposed to measure balance property of graphs. It is found that Sina Weibo has a lower reciprocity rate, more positive balanced relations and is more disassortative. Coinciding with Asian traditional culture, the following preference of Sina Weibo users is more concentrated and hierarchical: they are more likely to follow people at higher or the same social levels and less likely to follow people lower than themselves. In contrast, the same kind of following preference is weaker in Twitter. Twitter users are open as they follow people from levels, which accords with its global characteristic and the prevalence of western civilization. The message forwarding behavior is studied by displaying the propagation levels, delays, and critical users. The following preference derives from not only the usage habits but also underlying reasons such as personalities and social moralities that is worthy of future research.
For other online social networks, Flickr, LiveJournal, Orkut, and YouTube are studied in @cite_12 . researched on the topological characteristics of Cyworld, MySpace, and orkut @cite_25 . They examined average degree, average clustering coefficient, assortativity, degree of separation, and other properties of these online social network services.
@cite_25 @cite_12
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Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two e ponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks. Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a powerful means of sharing, organizing, and finding content and contacts. The popularity of these sites provides an opportunity to study the characteristics of online social network graphs at large scale. Understanding these graphs is important, both to improve current systems and to design new applications of online social networks. This paper presents a large-scale measurement study and analysis of the structure of multiple online social networks. We examine data gathered from four popular online social networks: Flickr, YouTube, LiveJournal, and Orkut. We crawled the publicly accessible user links on each site, obtaining a large portion of each social network's graph. Our data set contains over 11.3 million users and 328 million links. We believe that this is the first study to examine multiple online social networks at scale. Our results confirm the power-law, small-world, and scale-free properties of online social networks. We observe that the indegree of user nodes tends to match the outdegree; that the networks contain a densely connected core of high-degree nodes; and that this core links small groups of strongly clustered, low-degree nodes at the fringes of the network. Finally, we discuss the implications of these structural properties for the design of social network based systems.