Item-to-item collaborative filtering ( aka. item-based CF) has been long used for building recommender systems in industrial settings, owing to its interpretability and efficiency in real-time personalization. It builds a user's profile as her historically interacted items, recommending new items that are similar to the user's profile. As such, the key to an item-based CF method is in the estimation of item similarities. Early approaches use statistical measures such as cosine similarity and Pearson coefficient to estimate item similarities, which are less accurate since they lack tailored optimization for the recommendation task. In recent years, several works attempt to learn item similarities from data, by expressing the similarity as an underlying model and estimating model parameters by optimizing a recommendation-aware objective function. While extensive efforts have been made to use shallow linear models for learning item similarities, there has been relatively less work exploring nonlinear neural network models for item-based CF. In this work, we propose a neural network model named Neural Attentive Item Similarity model (NAIS) for item-based CF. The key to our design of NAIS is an attention network, which is capable of distinguishing which historical items in a user profile are more important for a prediction. Compared to the state-of-the-art item-based CF method Factored Item Similarity Model (FISM) [1] , our NAIS has stronger representation power with only a few additional parameters brought by the attention network. Extensive experiments on two public benchmarks demonstrate the effectiveness of NAIS. This work is the first attempt that designs neural network models for item-based CF, opening up new research possibilities for future developments of neural recommender systems.
The work that is most similar to ours is the (ACF) @cite_0 , which develops an attention network for user-based CF. Our NAIS differs from ACF and all previous works by tailoring the attention network for item-based CF. We find that using the standard attention network does not work well on user interaction histories, due to the problematic softmax in dealing with the varying-length histories. To address this, we propose to smooth the denominator of the softmax function. This insight is particularly useful for developing attention network for sequential data that has a large variance its length, which to our knowledge has never been explored before.
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Multimedia content is dominating today's Web information. The nature of multimedia user-item interactions is 1 0 binary implicit feedback (e.g., photo likes, video views, song downloads, etc.), which can be collected at a larger scale with a much lower cost than explicit feedback (e.g., product ratings). However, the majority of existing collaborative filtering (CF) systems are not well-designed for multimedia recommendation, since they ignore the implicitness in users' interactions with multimedia content. We argue that, in multimedia recommendation, there exists item- and component-level implicitness which blurs the underlying users' preferences. The item-level implicitness means that users' preferences on items (e.g. photos, videos, songs, etc.) are unknown, while the component-level implicitness means that inside each item users' preferences on different components (e.g. regions in an image, frames of a video, etc.) are unknown. For example, a 'view'' on a video does not provide any specific information about how the user likes the video (i.e.item-level) and which parts of the video the user is interested in (i.e.component-level). In this paper, we introduce a novel attention mechanism in CF to address the challenging item- and component-level implicit feedback in multimedia recommendation, dubbed Attentive Collaborative Filtering (ACF). Specifically, our attention model is a neural network that consists of two attention modules: the component-level attention module, starting from any content feature extraction network (e.g. CNN for images videos), which learns to select informative components of multimedia items, and the item-level attention module, which learns to score the item preferences. ACF can be seamlessly incorporated into classic CF models with implicit feedback, such as BPR and SVD++, and efficiently trained using SGD. Through extensive experiments on two real-world multimedia Web services: Vine and Pinterest, we show that ACF significantly outperforms state-of-the-art CF methods.