Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We introduce three new image datasets from Reddit1 and define a virality score using Reddit metadata. We train classifiers with state-of-the-art image features to predict virality of individual images, relative virality in pairs of images, and the dominant topic of a viral image. We also compare machine performance to human performance on these tasks. We find that computers perform poorly with low level features, and high level information is critical for predicting virality. We encode semantic information through relative attributes. We identify the 5 key visual attributes that correlate with virality. We create an attribute-based characterization of images that can predict relative virality with 68.10 accuracy (SVM+Deep Relative Attributes) -better than humans at 60.12 . Finally, we study how human prediction of image virality varies with different “contexts” in which the images are viewed, such as the influence of neighbouring images, images recently viewed, as well as the image title or caption. This work is a first step in understanding the complex but important phenomenon of image virality. Our datasets and annotations will be made publicly available.
Analyzing viral images has received very little attention. Guerini al @cite_4 have provided correlations between low-level visual data and popularity on a non-anonymous social network (Google+), as well as the links between emotion and virality @cite_6 . Khosla al @cite_12 recently studied image popularity measured as the number of views a photograph has on Flickr. However, both previous works @cite_4 @cite_12 have only extracted image statistics for natural photographs (Google+, Flickr). Images and the social interactions on Reddit are qualitatively different ( many Reddit images are edited). In this sense, the quality of images that is most similar to ours is the concurrently introduced viral generator of Wang al, that combines NLP and Computer Vision (low level features) @cite_14 . However, our work delves deep into the role of intrinsic visual content (such as high-level image attributes), visual context surrounding an image, temporal contex and textual context in image virality. Lakkaraju al @cite_9 analyzed the effects of time of day, day of the week, number of resubmissions, captions, category, etc. on the virality of an image on Reddit. However, they do not analyze the content of the image itself.
@cite_14 @cite_4 @cite_9 @cite_6 @cite_12
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The advent of social media has brought Internet memes, a unique social phenomenon, to the front stage of the Web. Embodied in the form of images with text descriptions, little do we know about the “language of memes”. In this paper, we statistically study the correlations among popular memes and their wordings, and generate meme descriptions from raw images. To do this, we take a multimodal approach—we propose a robust nonparanormal model to learn the stochastic dependencies among the image, the candidate descriptions, and the popular votes. In experiments, we show that combining text and vision helps identifying popular meme descriptions; that our nonparanormal model is able to learn dense and continuous vision features jointly with sparse and discrete text features in a principled manner, outperforming various competitive baselines; that our system can generate meme descriptions using a simple pipeline. Reactions to posts in an online social network show different dynamics depending on several textual features of the corresponding content. Do similar dynamics exist when images are posted? Exploiting a novel dataset of posts, gathered from the most popular Google+ users, we try to give an answer to such a question. We describe several virality phenomena that emerge when taking into account visual characteristics of images (such as orientation, mean saturation, etc.). We also provide hypotheses and potential explanations for the dynamics behind them, and include cases for which common-sense expectations do not hold true in our experiments. Creating, placing, and presenting social media content is a difficult problem. In addition to the quality of the content itself, several factors such as the way the content is presented (the title), the community it is posted to, whether it has been seen before, and the time it is posted determine its success. There are also interesting between these factors. For example, the language of the title should be targeted to the community where the content is submitted, yet it should also highlight the distinctive nature of the content. In this paper, we examine how these factors interact to determine the popularity of social media content. We do so by studying resubmissions, i.e., content that has been submitted multiple times, with multiple titles, to multiple different communities. Such data allows us to tease apart' the extent to which each factor influences the success of that content. The models we develop help us understand how to better target social media content: by using the right title, for the right community, at the right time. This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication. When glancing at a magazine, or browsing the Internet, we are continuously being exposed to photographs. Despite of this overflow of visual information, humans are extremely good at remembering thousands of pictures along with some of their visual details. But not all images are equal in memory. Some stitch to our minds, and other are forgotten. In this paper we focus on the problem of predicting how memorable an image will be. We show that memorability is a stable property of an image that is shared across different viewers. We introduce a database for which we have measured the probability that each picture will be remembered after a single view. We analyze image features and labels that contribute to making an image memorable, and we train a predictor based on global image descriptors. We find that predicting image memorability is a task that can be addressed with current computer vision techniques. Whereas making memorable images is a challenging task in visualization and photography, this work is a first attempt to quantify this useful quality of images.