We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. In particular, we represent both user and brand profiles as trees where nodes correspond to categories and sub-categories in the associated On-line Social Network. When categories involve posts and comments, the comparison is based on word embedding, and this allows to take into account the similarity between topics popular in the brand profile and user preferences. Results on real datasets show that our approach is successfull in identifying the most suitable set of users to be used as target for a given advertisement campaign.
In @cite_9 the authors propose a dynamic user and word embedding algorithm that can jointly and dynamically model user and word representations in the same semantic space. They consider the context of streams of documents in Twitter, and propose a scalable black-box variational inference algorithm to infer the dynamic embeddings of both users and words in streams. They also propose a streaming keyword diversification model to diversify top-K keywords for characterizing users’ profiles over time.
@cite_9
2808858103
In this paper, we study the problem of dynamic user profiling in Twitter. We address the problem by proposing a dynamic user and word embedding model (DUWE), a scalable black-box variational inference algorithm, and a streaming keyword diversification model (SKDM). DUWE dynamically tracks the semantic representations of users and words over time and models their embeddings in the same space so that their similarities can be effectively measured. Our inference algorithm works with a convex objective function that ensures the robustness of the learnt embeddings. SKDM aims at retrieving top-K relevant and diversified keywords to profile users' dynamic interests. Experiments on a Twitter dataset demonstrate that our proposed embedding algorithms outperform state-of-the-art non-dynamic and dynamic embedding and topic models.