Recommender systems associated with social networks often use social explanations (e.g. "X, Y and 2 friends like this") to support the recommendations. We present a study of the effects of these social explanations in a music recommendation context. We start with an experiment with 237 users, in which we show explanations with varying levels of social information and analyze their effect on users' decisions. We distinguish between two key decisions: the likelihood of checking out the recommended artist, and the actual rating of the artist based on listening to several songs. We find that while the explanations do have some influence on the likelihood, there is little correlation between the likelihood and actual (listening) rating for the same artist. Based on these insights, we present a generative probabilistic model that explains the interplay between explanations and background information on music preferences, and how that leads to a final likelihood rating for an artist. Acknowledging the impact of explanations, we discuss a general recommendation framework that models external informational elements in the recommendation interface, in addition to inherent preferences of users.
Besides helping users make an informed choice, explanations may also increase the acceptability of a recommender system overall, by communicating why an item has been recommended to a user @cite_19 and thus helping them understand the system. These explanations and other presentational choices can be designed to increase the system's trustworthiness @cite_21 , and a number of real systems incorporate explanations (e.g., Amazon's explanation of Customers who bought this also bought these'', and Netflix's explanation by genres). provide a number of desirable attributes of explanations, including transparency, scrutability, trustworthiness, effectiveness, persuasiveness, efficiency, and satisfaction @cite_0 .
@cite_0 @cite_19 @cite_21
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This paper provides a comprehensive review of explanations in recommender systems. We highlight seven possible advantages of an explanation facility, and describe how existing measures can be used to evaluate the quality of explanations. Since explanations are not independent of the recommendation process, we consider how the ways recommendations are presented may affect explanations. Next, we look at different ways of interacting with explanations. The paper is illustrated with examples of explanations throughout, where possible from existing applications. Based on our recent work on the development of a trust model for recommender agents and a qualitative survey, we explore the potential of building users' trust with explanation interfaces. We present the major results from the survey, which provided a roadmap identifying the most promising areas for investigating design issues for trust-inducing interfaces. We then describe a set of general principles derived from an in-depth examination of various design dimensions for constructing explanation interfaces, which most contribute to trust formation. We present results of a significant-scale user study, which indicate that the organization-based explanation is highly effective in building users' trust in the recommendation interface, with the benefit of increasing users' intention to return to the agent and save cognitive effort.