Sina Weibo, which was launched in 2009, is the most popular Chinese micro-blogging service. It has been reported that Sina Weibo has more than 400 million registered users by the end of the third quarter in 2012. Sina Weibo and Twitter have a lot in common, however, in terms of the following preference, Sina Weibo users, most of whom are Chinese, behave differently compared with those of Twitter. This work is based on a data set of Sina Weibo which contains 80.8 million users' profiles and 7.2 billion relations and a large data set of Twitter. Firstly some basic features of Sina Weibo and Twitter are analyzed such as degree and activeness distribution, correlation between degree and activeness, and the degree of separation. Then the following preference is investigated by studying the assortative mixing, friend similarities, following distribution, edge balance ratio, and ranking correlation, where edge balance ratio is newly proposed to measure balance property of graphs. It is found that Sina Weibo has a lower reciprocity rate, more positive balanced relations and is more disassortative. Coinciding with Asian traditional culture, the following preference of Sina Weibo users is more concentrated and hierarchical: they are more likely to follow people at higher or the same social levels and less likely to follow people lower than themselves. In contrast, the same kind of following preference is weaker in Twitter. Twitter users are open as they follow people from levels, which accords with its global characteristic and the prevalence of western civilization. The message forwarding behavior is studied by displaying the propagation levels, delays, and critical users. The following preference derives from not only the usage habits but also underlying reasons such as personalities and social moralities that is worthy of future research.
Our work of following preference is also related with link analysis. studied friend recommendations designed to help users find known, off-line contacts and discover new friends on social networking sites @cite_3 . Hopcroft proposed a machine learning model to study the two-way relationship prediction in social network @cite_26 . analyzed the structure the spammers' networks that they marked on Twitter and found following preference inside the spammers' networks @cite_6 . They found the criminal accounts tend to form a small-world network and the criminal hubs prefer to follow criminal accounts. found the link farming strategy that spammers use is begun with following social capitalists who are popular and prefer to follow back anyone who connects to them @cite_10 .
@cite_26 @cite_10 @cite_6 @cite_3
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We study the extent to which the formation of a two-way relationship can be predicted in a dynamic social network. A two-way (called reciprocal) relationship, usually developed from a one-way (parasocial) relationship, represents a more trustful relationship between people. Understanding the formation of two-way relationships can provide us insights into the micro-level dynamics of the social network, such as what is the underlying community structure and how users influence each other. Employing Twitter as a source for our experimental data, we propose a learning framework to formulate the problem of reciprocal relationship prediction into a graphical model. The framework incorporates social theories into a machine learning model. We demonstrate that it is possible to accurately infer 90 of reciprocal relationships in a dynamic network. Our study provides strong evidence of the existence of the structural balance among reciprocal relationships. In addition, we have some interesting findings, e.g., the likelihood of two "elite" users creating a reciprocal relationships is nearly 8 times higher than the likelihood of two ordinary users. More importantly, our findings have potential implications such as how social structures can be inferred from individuals' behaviors. Recently, Twitter has emerged as a popular platform for discovering real-time information on the Web, such as news stories and people's reaction to them. Like the Web, Twitter has become a target for link farming, where users, especially spammers, try to acquire large numbers of follower links in the social network. Acquiring followers not only increases the size of a user's direct audience, but also contributes to the perceived influence of the user, which in turn impacts the ranking of the user's tweets by search engines. In this paper, we first investigate link farming in the Twitter network and then explore mechanisms to discourage the activity. To this end, we conducted a detailed analysis of links acquired by over 40,000 spammer accounts suspended by Twitter. We find that link farming is wide spread and that a majority of spammers' links are farmed from a small fraction of Twitter users, the social capitalists, who are themselves seeking to amass social capital and links by following back anyone who follows them. Our findings shed light on the social dynamics that are at the root of the link farming problem in Twitter network and they have important implications for future designs of link spam defenses. In particular, we show that a simple user ranking scheme that penalizes users for connecting to spammers can effectively address the problem by disincentivizing users from linking with other users simply to gain influence. In this paper, we perform an empirical analysis of the cyber criminal ecosystem on Twitter. Essentially, through analyzing inner social relationships in the criminal account community, we find that criminal accounts tend to be socially connected, forming a small-world network. We also find that criminal hubs, sitting in the center of the social graph, are more inclined to follow criminal accounts. Through analyzing outer social relationships between criminal accounts and their social friends outside the criminal account community, we reveal three categories of accounts that have close friendships with criminal accounts. Through these analyses, we provide a novel and effective criminal account inference algorithm by exploiting criminal accounts' social relationships and semantic coordinations. This paper studies people recommendations designed to help users find known, offline contacts and discover new friends on social networking sites. We evaluated four recommender algorithms in an enterprise social networking site using a personalized survey of 500 users and a field study of 3,000 users. We found all algorithms effective in expanding users' friend lists. Algorithms based on social network information were able to produce better-received recommendations and find more known contacts for users, while algorithms using similarity of user-created content were stronger in discovering new friends. We also collected qualitative feedback from our survey users and draw several meaningful design implications.