We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. In particular, we represent both user and brand profiles as trees where nodes correspond to categories and sub-categories in the associated On-line Social Network. When categories involve posts and comments, the comparison is based on word embedding, and this allows to take into account the similarity between topics popular in the brand profile and user preferences. Results on real datasets show that our approach is successfull in identifying the most suitable set of users to be used as target for a given advertisement campaign.
The framework proposed in @cite_3 relies on a semi-supervised topic model to construct a representation of an app's version as a set of latent topics from version metadata and textual descriptions. The authors discriminate the topics based on genre information and weight them on a per-user basis, in order to generate a version-sensitive ranked list of apps for a target user.
@cite_3
2036839989
Existing recommender systems usually model items as static -- unchanging in attributes, description, and features. However, in domains such as mobile apps, a version update may provide substantial changes to an app as updates, reflected by an increment in its version number, may attract a consumer's interest for a previously unappealing version. Version descriptions constitute an important recommendation evidence source as well as a basis for understanding the rationale for a recommendation. We present a novel framework that incorporates features distilled from version descriptions into app recommendation. We use a semi-supervised topic model to construct a representation of an app's version as a set of latent topics from version metadata and textual descriptions. We then discriminate the topics based on genre information and weight them on a per-user basis to generate a version-sensitive ranked list of apps for a target user. Incorporating our version features with state-of-the-art individual and hybrid recommendation techniques significantly improves recommendation quality. An important advantage of our method is that it targets particular versions of apps, allowing previously disfavored apps to be recommended when user-relevant features are added.