Food is an integral part of our life and what and how much we eat crucially affects our health. Our food choices largely depend on how we perceive certain characteristics of food, such as whether it is healthy, delicious or if it qualifies as a salad. But these perceptions differ from person to person and one person's "single lettuce leaf" might be another person's "side salad". Studying how food is perceived in relation to what it actually is typically involves a laboratory setup. Here we propose to use recent advances in image recognition to tackle this problem. Concretely, we use data for 1.9 million images from Instagram from the US to look at systematic differences in how a machine would objectively label an image compared to how a human subjectively does. We show that this difference, which we call the "perception gap", relates to a number of health outcomes observed at the county level. To the best of our knowledge, this is the first time that image recognition is being used to study the "misalignment" of how people describe food images vs. what they actually depict.
Connecting the previous discussion on the perception of food and food images to public health analysis via social media is work by @cite_7 . They study data from 10 million images with the hashtag #foodporn and find that, globally, sugary foods such as chocolate or cake are most commonly labeled this way. However, they also report a strong relationship (r=0.51) between the GDP per capita and the #foodporn-healthiness assocation.
@cite_7
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What food is so good as to be considered pornographic? Worldwide, the popular #foodporn hashtag has been used to share appetizing pictures of peoples' favorite culinary experiences. But social scientists ask whether #foodporn promotes an unhealthy relationship with food, as pornography would contribute to an unrealistic view of sexuality. In this study, we examine nearly 10 million Instagram posts by 1.7 million users worldwide. An overwhelming (and uniform across the nations) obsession with chocolate and cake shows the domination of sugary dessert over local cuisines. Yet, we find encouraging traits in the association of emotion and health-related topics with #foodporn, suggesting food can serve as motivation for a healthy lifestyle. Social approval also favors the healthy posts, with users posting with healthy hashtags having an average of 1,000 more followers than those with unhealthy ones. Finally, we perform a demographic analysis which shows nation-wide trends of behavior, such as a strong relationship (r=0.51) between the GDP per capita and the attention to healthiness of their favorite food. Our results expose a new facet of food "pornography", revealing potential avenues for utilizing this precarious notion for promoting healthy lifestyles.