Social media, as a major platform for communication and information exchange, is a rich repository of the opinions and sentiments of 2.3 billion users about a vast spectrum of topics. To sense the whys of certain social user's demands and cultural-driven interests, however, the knowledge embedded in the 1.8 billion pictures which are uploaded daily in public profiles has just started to be exploited since this process has been typically been text-based. Following this trend on visual-based social analysis, we present a novel methodology based on Deep Learning to build a combined image-and-text based personality trait model, trained with images posted together with words found highly correlated to specific personality traits. So the key contribution here is to explore whether OCEAN personality trait modeling can be addressed based on images, here called ics , appearing with certain tags with psychological insights. We found that there is a correlation between those posted images and their accompanying texts, which can be successfully modeled using deep neural networks for personality estimation. The experimental results are consistent with previous cyber-psychology results based on texts or images. In addition, classification results on some traits show that some patterns emerge in the set of images corresponding to a specific text, in essence to those representing an abstract concept. These results open new avenues of research for further refining the proposed personality model under the supervision of psychology experts.
Cristiani @cite_6 proved that there are visual patterns that correlate with the personality traits of 300 Flickr users and thus, that personality traits of those users could be inferred from the images they tagged as favorite. To do so, two categories of visual features are extracted from the images: and features. Aesthetic features focus on aesthetic information of the images, aiming to represent the user preferences. This type of features include the amount of certain colors, the number of edges in the image, the entropy and the level of detail among others. Content features focus on describing what appears in the image by counting the number of faces and identifying the different objects using the GIST descriptor @cite_9 .
@cite_9 @cite_6
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In this paper, we propose a computational model of the recognition of real world scenes that bypasses the segmentation and the processing of individual objects or regions. The procedure is based on a very low dimensional representation of the scene, that we term the Spatial Envelope. We propose a set of perceptual dimensions (naturalness, openness, roughness, expansion, ruggedness) that represent the dominant spatial structure of a scene. Then, we show that these dimensions may be reliably estimated using spectral and coarsely localized information. The model generates a multidimensional space in which scenes sharing membership in semantic categories (e.g., streets, highways, coasts) are projected closed together. The performance of the spatial envelope model shows that specific information about object shape or identity is not a requirement for scene categorization and that modeling a holistic representation of the scene informs about its probable semantic category. One of the main findings of cognitive sciences is that automatic processes of which we are unaware shape, to a significant extent, our perception of the environment. The phenomenon applies not only to the real world, but also to multimedia data we consume every day. Whenever we look at pictures, watch a video or listen to audio recordings, our conscious attention efforts focus on the observable content, but our cognition spontaneously perceives intentions, beliefs, values, attitudes and other constructs that, while being outside of our conscious awareness, still shape our reactions and behavior. So far, multimedia technologies have neglected such a phenomenon to a large extent. This paper argues that taking into account cognitive effects is possible and it can also improve multimedia approaches. As a supporting proof-of-concept, the paper shows not only that there are visual patterns correlated with the personality traits of 300 Flickr users to a statistically significant extent, but also that the personality traits (both self-assessed and attributed by others) of those users can be inferred from the images these latter post as "favourite".