The geolocation of online information is an essential component in any geospatial application. While most of the previous work on geolocation has focused on Twitter, in this paper we quantify and compare the performance of text-based geolocation methods on social media data drawn from both Blogger and Twitter. We introduce a novel set of location specific features that are both highly informative and easily interpretable, and show that we can achieve error rate reductions of up to 12.5 with respect to the best previously proposed geolocation features. We also show that despite posting longer text, Blogger users are significantly harder to geolocate than Twitter users. Additionally, we investigate the effect of training and testing on different media (cross-media predictions), or combining multiple social media sources (multi-media predictions). Finally, we explore the geolocability of social media in relation to three user dimensions: state, gender, and industry.
Previous work has verified that simple generative models with appropriate feature engineering can indeed outperform more sophisticated methods @cite_35 @cite_10 , including deep learning @cite_19 Some of the most recent deep learning attempts yield promising performance @cite_0 @cite_44 , but these results are inherently more challenging to analyze and interpret, more expensive to acquire (computationally, time-wise as well as optimizing the architecture) and neural nets are extremely data hungry (customarily requiring millions of examples) making them less attractive in qualitative studies especially when targeting text from social media that are less prevalent than Twitter where data is not so abundant. . In this paper, we adopt this guideline and introduce new feature weighting and selection methods that improve both the accuracy and effectiveness of geolocation algorithms. Furthermore, unlike most previous research, we target both a blogging and a microblogging platform, and examine individual, mixed and cross-media geolocation performance.
@cite_35 @cite_44 @cite_19 @cite_0 @cite_10
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Inferring the location of a user has been a valuable step for many applications that leverage social media, such as marketing, security monitoring and recommendation systems. Motivated by the recent success of Deep Learning techniques for many other tasks such as computer vision, speech recognition, and natural language processing, we study the application of neural networks to the problem of geolocation prediction and experiment with multiple techniques to improve neural networks for geolocation inference based solely on text. Experimental results on three Twitter datasets suggest that choosing appropriate network architecture, activation function, and performing Batch Normalization, can all increase performance on this task. Only very few users disclose their physical locations, which may be valuable and useful in applications such as marketing and security monitoring; in order to automatically detect their locations, many approaches have been proposed using various types of information, including the tweets posted by the users. It is not easy to infer the original locations from textual data, because text tends to be noisy, particularly in social media. Recently, deep learning techniques have been shown to reduce the error rate of many machine learning tasks, due to their ability to learn meaningful representations of input data. We investigate the potential of building a deep-learning architecture to infer the location of Twitter users based merely on their tweets. We find that stacked denoising auto-encoders are well suited for this task, with results comparable to state-of-the-art models. We propose a method for embedding two-dimensional locations in a continuous vector space using a neural network-based model incorporating mixtures of Gaussian distributions, presenting two model variants for text-based geolocation and lexical dialectology. Evaluated over Twitter data, the proposed model outperforms conventional regression-based geolocation and provides a better estimate of uncertainty. We also show the effectiveness of the representation for predicting words from location in lexical dialectology, and evaluate it using the DARE dataset. Geographical location is vital to geospatial applications like local search and event detection. In this paper, we investigate and improve on the task of text-based geolocation prediction of Twitter users. Previous studies on this topic have typically assumed that geographical references (e.g., gazetteer terms, dialectal words) in a text are indicative of its author's location. However, these references are often buried in informal, ungrammatical, and multilingual data, and are therefore non-trivial to identify and exploit. We present an integrated geolocation prediction framework and investigate what factors impact on prediction accuracy. First, we evaluate a range of feature selection methods to obtain "location indicative words". We then evaluate the impact of nongeotagged tweets, language, and user-declared metadata on geolocation prediction. In addition, we evaluate the impact of temporal variance on model generalisation, and discuss how users differ in terms of their geolocatability. We achieve state-of-the-art results for the text-based Twitter user geolocation task, and also provide the most extensive exploration of the task to date. Our findings provide valuable insights into the design of robust, practical text-based geolocation prediction systems.