Classic resource recommenders like Collaborative Filtering (CF) treat users as being just another entity, neglecting non-linear user-resource dynamics shaping attention and interpretation. In this paper, we propose a novel hybrid recommendation strategy that refines CF by capturing these dynamics. The evaluation results reveal that our approach substantially improves CF and, depending on the dataset, successfully competes with a computationally much more expensive Matrix Factorization variant.
The work of @cite_22 distinguishes between recommender systems that provide non-personalized and personalized recommendations. Whereas, non-personalized recommender systems are not based on user models, personalized ones choose resources by considering the user profile (e.g. previous user interactions or user preferences). Considerable amount of techniques have been proposed to design the user model in terms of resource recommendations @cite_32 @cite_5 . Among them, some approaches aim to provide dynamically adapted personalized recommendations to users @cite_31 .
@cite_5 @cite_31 @cite_32 @cite_22
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This paper presents a successful attempt at evolving web intelligence in the tourism scenario, namely throughout two main areas: User Modeling and Recommender Systems. The first subject deals with the correct modeling of tourists’ profiles using a wide variety of techniques, such as stereotypes, keywords and psychological models. These techniques, besides presenting user interests with great coherence and completeness, allow for the reduction of several current problems such as the cold start issue, gray sheep individuals and overspecialization. The recommender system, by making use of all user models’ building blocks, brings an interesting, innovative and hybrid nature to the area, with benefits such as behavioral filtering, multi-technique resourcefulness and on-the-fly suggestions. The architecture was already tested in the scope of a prototype regarding the city of Porto, in Portugal. The problem of information overload has been a relevant and active research topic for the past twenty years. Since then, numerous algorithms and recommendation approaches have been proposed, which gives rise to a new type of problem: recommendation algorithm overload. Although hybrid recommendation techniques, which combine the strengths of individual recommenders, have become well-accepted, the procedure of building and tuning a hybrid recommender is still a tedious and time-consuming process. In our work, we focus on dynamically building personalized hybrid recommender systems on an individual user basis. By means of a dynamic online learning strategy we combine the most appropriate recommendation algorithms for a user based on realtime relevance feedback. Learning effectiveness of genetic algorithms, machine learning techniques and other optimization approaches will be studied in both an offline and online setting. Recommender Systems (RSs) help users search large amounts of digital contents and services by allowing them to identify the items that are likely to be more attractive or useful. RSs play an important persuasion role, as they can potentially augment the users’ trust towards in an application and orient their decisions or actions towards specific directions. This article explores the persuasiveness of RSs, presenting two vast empirical studies that address a number of research questions. First, we investigate if a design property of RSs, defined by the statistically measured quality of algorithms, is a reliable predictor of their potential for persuasion. This factor is measured in terms of perceived quality, defined by the overall satisfaction, as well as by how users judge the accuracy and novelty of recommendations. For our purposes, we designed an empirical study involving 210 subjects and implemented seven full-sized versions of a commercial RS, each one using the same interface and dataset (a subset of Netflix), but each with a different recommender algorithm. In each experimental configuration we computed the statistical quality (recall and F-measures) and collected data regarding the quality perceived by 30 users. The results show us that algorithmic attributes are less crucial than we might expect in determining the user’s perception of an RS’s quality, and suggest that the user’s judgment and attitude towards a recommender are likely to be more affected by factors related to the user experience. Second, we explore the persuasiveness of RSs in the context of large interactive TV services. We report a study aimed at assessing whether measurable persuasion effects (e.g., changes of shopping behavior) can be achieved through the introduction of a recommender. Our data, collected for more than one year, allow us to conclude that, (1) the adoption of an RS can affect both the lift factor and the conversion rate, determining an increased volume of sales and influencing the user’s decision to actually buy one of the recommended products, (2) the introduction of an RS tends to diversify purchases and orient users towards less obvious choices (the long tail), and (3) the perceived novelty of recommendations is likely to be more influential than their perceived accuracy. Overall, the results of these studies improve our understanding of the persuasion phenomena induced by RSs, and have implications that can be of interest to academic scholars, designers, and adopters of this class of systems.