The number of posts made by a single user account on a social media platform Twitter in any given time interval is usually quite low. However, there is a subset of users whose volume of posts is much higher than the median. In this paper, we investigate the content diversity and the social neighborhood of these extreme users and others. We define a metric called "interest narrowness", and identify that a subset of extreme users, termed anomalous users, write posts with very low topic diversity, including posts with no text content. Using a few interaction patterns we show that anomalous groups have the strongest within-group interactions, compared to their interaction with others. Further, they exhibit different information sharing behaviors with other anomalous users compared to non-anomalous extreme tweeters.
Closer to our application, @cite_10 used a POS-tagged BOW model to analyze Facebook posts for political content and derived a network of correlated concepts. They demonstrated how some advocacy organizations produce social media messages that inspire far-ranging conversation among social media users. Interestingly, their network analysis is based on the co-occurrence of concept terms from which they extract interesting connection patterns that characterize influence modalities for advocacy groups.
@cite_10
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Social media sites are rapidly becoming one of the most important forums for public deliberation about advocacy issues. However, social scientists have not explained why some advocacy organizations produce social media messages that inspire far-ranging conversation among social media users, whereas the vast majority of them receive little or no attention. I argue that advocacy organizations are more likely to inspire comments from new social media audiences if they create “cultural bridges,” or produce messages that combine conversational themes within an advocacy field that are seldom discussed together. I use natural language processing, network analysis, and a social media application to analyze how cultural bridges shaped public discourse about autism spectrum disorders on Facebook over the course of 1.5 years, controlling for various characteristics of advocacy organizations, their social media audiences, and the broader social context in which they interact. I show that organizations that create substantial cultural bridges provoke 2.52 times more comments about their messages from new social media users than those that do not, controlling for these factors. This study thus offers a theory of cultural messaging and public deliberation and computational techniques for text analysis and application-based survey research.