The proliferation of social media has the potential for changing the structure and organization of the web. In the past, scientists have looked at the web as a large connected component to understand how the topology of hyperlinks correlates with the quality of information contained in the page and they proposed techniques to rank information contained in web pages. We argue that information from web pages and network data on social relationships can be combined to create a personalized and socially connected web. In this paper, we look at the web as a composition of two networks, one consisting of information in web pages and the other of personal data shared on social media web sites. Together, they allow us to analyze how social media tunnels the flow of information from person to person and how to use the structure of the social network to rank, deliver, and organize information specifically for each individual user. We validate our social ranking concepts through a ranking experiment conducted on web pages that users shared on Google Buzz and Twitter.
Indegree-based algorithms such as PageRank @cite_13 , SALSA @cite_1 , and HITS @cite_4 are used for ranking pages on a web graph where an edge between two pages represents an endorsement of one page by another page. The intuition behind network flow is that it automatically incorporates indegree analysis where a node that does not share a web page will distribute its flow to the sources that it follows, and sources of high indegree will eventually get the largest share of flow if the information is not found locally. In @cite_10 , authors looked at direct annotations from users in Delicious to enhance searches while we look at shared messages embedded with URLs to rank pages. To the best of our knowledge, we are the first to propose using maximum flow to personalize the ranking of pages based on the messages containing URLs that users share in online social networks.
@cite_1 @cite_10 @cite_13 @cite_4
2089199911 2147709600 2066636486 2138621811
Abstract Today, when searching for information on the World Wide Web, one usually performs a query through a term-based search engine. These engines return, as the query's result, a list of Web sites whose contents match the query. For broad topic queries, such searches often result in a huge set of retrieved documents, many of which are irrelevant to the user. However, much information is contained in the link-structure of the World Wide Web. Information such as which pages are linked to others can be used to augment search algorithms. In this context, Jon Kleinberg introduced the notion of two distinct types of Web sites: hubs and authorities . Kleinberg argued that hubs and authorities exhibit a mutually reinforcing relationship : a good hub will point to many authorities, and a good authority will be pointed at by many hubs. In light of this, he devised an algorithm aimed at finding authoritative sites. We present SALSA, a new stochastic approach for link structure analysis, which examines random walks on graphs derived from the link structure. We show that both SALSA and Kleinberg's mutual reinforcement approach employ the same meta-algorithm. We then prove that SALSA is equivalent to a weighted in-degree analysis of the link-structure of World Wide Web subgraphs, making it computationally more efficient than the mutual reinforcement approach. We compare the results of applying SALSA to the results derived through Kleinberg's approach. These comparisons reveal a topological phenomenon called the TKC effect (Tightly Knit Community) which, in certain cases, prevents the mutual reinforcement approach from identifying meaningful authorities. This paper explores the use of social annotations to improve websearch. Nowadays, many services, e.g. del.icio.us, have been developed for web users to organize and share their favorite webpages on line by using social annotations. We observe that the social annotations can benefit web search in two aspects: 1) the annotations are usually good summaries of corresponding webpages; 2) the count of annotations indicates the popularity of webpages. Two novel algorithms are proposed to incorporate the above information into page ranking: 1) SocialSimRank (SSR)calculates the similarity between social annotations and webqueries; 2) SocialPageRank (SPR) captures the popularity of webpages. Preliminary experimental results show that SSR can find the latent semantic association between queries and annotations, while SPR successfully measures the quality (popularity) of a webpage from the web users' perspective. We further evaluate the proposed methods empirically with 50 manually constructed queries and 3000 auto-generated queries on a dataset crawledfrom delicious. Experiments show that both SSR and SPRbenefit web search significantly. In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http: google.stanford.edu . To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. This paper provides an in-depth description of our large-scale web search engine -- the first such detailed public description we know of to date. Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext. Also we look at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want. The network structure of a hyperlinked environment can be a rich source of information about the content of the environment, provided we have effective means for understanding it. We develop a set of algorithmic tools for extracting information from the link structures of such environments, and report on experiments that demonstrate their effectiveness in a variety of context on the World Wide Web. The central issue we address within our framework is the distillation of broad search topics, through the discovery of “authorative” information sources on such topics. We propose and test an algorithmic formulation of the notion of authority, based on the relationship between a set of relevant authoritative pages and the set of “hub pages” that join them together in the link structure. Our formulation has connections to the eigenvectors of certain matrices associated with the link graph; these connections in turn motivate additional heuristrics for link-based analysis.