Recommender systems associated with social networks often use social explanations (e.g. "X, Y and 2 friends like this") to support the recommendations. We present a study of the effects of these social explanations in a music recommendation context. We start with an experiment with 237 users, in which we show explanations with varying levels of social information and analyze their effect on users' decisions. We distinguish between two key decisions: the likelihood of checking out the recommended artist, and the actual rating of the artist based on listening to several songs. We find that while the explanations do have some influence on the likelihood, there is little correlation between the likelihood and actual (listening) rating for the same artist. Based on these insights, we present a generative probabilistic model that explains the interplay between explanations and background information on music preferences, and how that leads to a final likelihood rating for an artist. Acknowledging the impact of explanations, we discuss a general recommendation framework that models external informational elements in the recommendation interface, in addition to inherent preferences of users.
However, being persuasive has drawbacks. Another study found that although explanations might persuade a user to try an item, they were not good for accurately estimating the quality of an item @cite_24 . The authors further argue the goal of a recommender should not be to promote a recommendation (which they call ), but rather enable a user to make a more accurate judgment on the true quality of the item for that person (which they call ).
@cite_24
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Recommender systems have become a popular technique for helping users select desirable books, movies, music and other items. Most research in the area has focused on developing and evaluating algorithms for efficiently producing accurate recommendations. However, the ability to effectively explain its recommendations to users is another important aspect of a recommender system. The only previous investigation of methods for explaining recommendations showed that certain styles of explanations were effective at convincing users to adopt recommendations (i.e. promotion) but failed to show that explanations actually helped users make more accurate decisions (i.e. satisfaction). We present two new methods for explaining recommendations of contentbased and or collaborative systems and experimentally show that they actually improve user’s estimation of item quality.