In modern election campaigns, political parties utilize social media to advertise their policies and candidates and to communicate to the electorate. In Japan's latest general election in 2017, the 48th general election for the Lower House, social media, especially Twitter, was actively used. In this paper, we analyze the users who retweeted tweets of political parties on Twitter during the election. Our aim is to clarify what kinds of users are diffusing (retweeting) tweets of political parties. The results indicate that the characteristics of retweeters of the largest ruling party (Liberal Democratic Party of Japan) and the largest opposition party (The Constitutional Democratic Party of Japan) were similar, even though the retweeters did not overlap each other. We also found that a particular opposition party (Japanese Communist Party) had quite different characteristics from other political parties.
The number of followers a user has is used as the attention degree of the user. But the influence of the number of followers in information diffusion is not necessarily large @cite_0 , and fraudulent methods are sometimes used to gain followers @cite_3 . Even in political communication, the hub of information cannot be determined only by the number of followers @cite_8 . On the other hand, few studies have analyzed the tweet strategy of each party based on users' tweet characteristics.
@cite_0 @cite_3 @cite_8
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Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user. The users of microblogging services, such as Twitter, use the count of followers of an account as a measure of its reputation or influence. For those unwilling or unable to attract followers naturally, a growing industry of "Twitter follower markets" provides followers for sale. Some markets use fake accounts to boost the follower count of their customers, while others rely on a pyramid scheme to turn non-paying customers into followers for each other, and into followers for paying customers. In this paper, we present a detailed study of Twitter follower markets, report in detail on both the static and dynamic properties of customers of these markets, and develop and evaluate multiple techniques for detecting these activities. We show that our detection system is robust and reliable, and can detect a significant number of customers in the wild.