Abstract The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use unethical means to improve their online reputation by writing fake reviews of their businesses or competitors. Previous research has addressed fake review detection in a number of domains, such as product or business reviews in restaurants and hotels. However, in spite of its economical interest, the domain of consumer electronics businesses has not yet been thoroughly studied. This article proposes a feature framework for detecting fake reviews that has been evaluated in the consumer electronics domain. The contributions are fourfold: (i) Construction of a dataset for classifying fake reviews in the consumer electronics domain in four different cities based on scraping techniques; (ii) definition of a feature framework for fake review detection; (iii) development of a fake review classification method based on the proposed framework and (iv) evaluation and analysis of the results for each of the cities under study. We have reached an 82 F-Score on the classification task and the Ada Boost classifier has been proven to be the best one by statistical means according to the Friedman test.
Apart from using textual and behavioral features, other methodologies were followed for the fake review detection task. @cite_41 proposed a review graph with the aim of capturing relationships between reviewers, reviews and stores reviewed by the reviewers. Making use of this graph, an iterative model was used to identify suspicious reviewers. Following also a graph model, network effects were analyzed by @cite_53 , following two steps: user and review scoring for fraud detection and grouping for visualization.
@cite_41 @cite_53
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Online reviews provide valuable information about products and services to consumers. However, spammers are joining the community trying to mislead readers by writing fake reviews. Previous attempts for spammer detection used reviewers' behaviors, text similarity, linguistics features and rating patterns. Those studies are able to identify certain types of spammers, e.g., those who post many similar reviews about one target entity. However, in reality, there are other kinds of spammers who can manipulate their behaviors to act just like genuine reviewers, and thus cannot be detected by the available techniques. In this paper, we propose a novel concept of a heterogeneous review graph to capture the relationships among reviewers, reviews and stores that the reviewers have reviewed. We explore how interactions between nodes in this graph can reveal the cause of spam and propose an iterative model to identify suspicious reviewers. This is the first time such intricate relationships have been identified for review spam detection. We also develop an effective computation method to quantify the trustiness of reviewers, the honesty of reviews, and the reliability of stores. Different from existing approaches, we don't use review text information. Our model is thus complementary to existing approaches and able to find more difficult and subtle spamming activities, which are agreed upon by human judges after they evaluate our results. User-generated online reviews can play a significant role in the success of retail products, hotels, restaurants, etc. However,review systems are often targeted by opinion spammers who seek to distort the perceived quality of a product by creating fraudulent reviews. We propose a fast and effective framework, FRAUDEAGLE, for spotting fraudsters and fake reviews in online review datasets. Our method has several advantages: (1) it exploits the network effect among reviewers and products, unlike the vast majority of existing methods that focus on review text or behavioral analysis, (2) it consists of two complementary steps; scoring users and reviews for fraud detection, and grouping for visualization and sensemaking, (3) it operates in a completely unsupervised fashion requiring no labeled data, while still incorporating side information if available, and (4) it is scalable to large datasets as its run time grows linearly with network size. We demonstrate the effectiveness of our framework on syntheticand real datasets; where FRAUDEAGLE successfully reveals fraud-bots in a large online app review database.