Spambot detection in online social networks is a long-lasting challenge involving the study and design of detection techniques capable of efficiently identifying ever-evolving spammers. Recently, a new wave of social spambots has emerged, with advanced human-like characteristics that allow them to go undetected even by current state-of-the-art algorithms. In this paper, we show that efficient spambots detection can be achieved via an in-depth analysis of their collective behaviors exploiting the digital DNA technique for modeling the behaviors of social network users. Inspired by its biological counterpart, in the digital DNA representation the behavioral lifetime of a digital account is encoded in a sequence of characters. Then, we define a similarity measure for such digital DNA sequences. We build upon digital DNA and the similarity between groups of users to characterize both genuine accounts and spambots. Leveraging such a characterization, we design the Social Fingerprinting technique, which is able to discriminate among spambots and genuine accounts in both a supervised and an unsupervised fashion. We also evaluate the effectiveness of Social Fingerprinting and we compare it with three state-of-the-art detection showing the superiority of our solution. Finally, among the peculiarities of our approach is the possibility to apply off-the-shelf DNA analysis techniques to study online users behaviors and to efficiently rely on a limited number of lightweight account characteristics.
In a nutshell, spammers are those accounts that advertise un-solicited and often harmful content, containing links to malicious pages @cite_48 , bots are computer programs that control social accounts, as stealthy as to mimic real users @cite_38 , while cyborgs interweave characteristics of both manual and automated behavior @cite_47 . Finally, there are fake followers, namely accounts massively created to follow a target account and that can be bought from online markets @cite_22 @cite_18 , also attracting the interest of mass media, with sometimes questionable results @cite_34 . Each of these categories has been the matter of several investigations.
@cite_38 @cite_18 @cite_22 @cite_48 @cite_47 @cite_34
1992685726 1849719402 2011366667 1986678144 2072715695 2165985862
Online Social Networks (OSNs) have become an integral part of today's Web. Politicians, celebrities, revolutionists, and others use OSNs as a podium to deliver their message to millions of active web users. Unfortunately, in the wrong hands, OSNs can be used to run astroturf campaigns to spread misinformation and propaganda. Such campaigns usually start off by infiltrating a targeted OSN on a large scale. In this paper, we evaluate how vulnerable OSNs are to a large-scale infiltration by socialbots: computer programs that control OSN accounts and mimic real users. We adopt a traditional web-based botnet design and built a Socialbot Network (SbN): a group of adaptive socialbots that are orchestrated in a command-and-control fashion. We operated such an SbN on Facebook---a 750 million user OSN---for about 8 weeks. We collected data related to users' behavior in response to a large-scale infiltration where socialbots were used to connect to a large number of Facebook users. Our results show that (1) OSNs, such as Facebook, can be infiltrated with a success rate of up to 80 , (2) depending on users' privacy settings, a successful infiltration can result in privacy breaches where even more users' data are exposed when compared to a purely public access, and (3) in practice, OSN security defenses, such as the Facebook Immune System, are not effective enough in detecting or stopping a large-scale infiltration as it occurs. Fake followers are those Twitter accounts specifically created to inflate the number of followers of a target account. Fake followers are dangerous for the social platform and beyond, since they may alter concepts like popularity and influence in the Twittersphere-hence impacting on economy, politics, and society. In this paper, we contribute along different dimensions. First, we review some of the most relevant existing features and rules (proposed by Academia and Media) for anomalous Twitter accounts detection. Second, we create a baseline dataset of verified human and fake follower accounts. Such baseline dataset is publicly available to the scientific community. Then, we exploit the baseline dataset to train a set of machine-learning classifiers built over the reviewed rules and features. Our results show that most of the rules proposed by Media provide unsatisfactory performance in revealing fake followers, while features proposed in the past by Academia for spam detection provide good results. Building on the most promising features, we revise the classifiers both in terms of reduction of overfitting and cost for gathering the data needed to compute the features. The final result is a novel Class A classifier, general enough to thwart overfitting, lightweight thanks to the usage of the less costly features, and still able to correctly classify more than 95 of the accounts of the original training set. We ultimately perform an information fusion-based sensitivity analysis, to assess the global sensitivity of each of the features employed by the classifier.The findings reported in this paper, other than being supported by a thorough experimental methodology and interesting on their own, also pave the way for further investigation on the novel issue of fake Twitter followers. The users of microblogging services, such as Twitter, use the count of followers of an account as a measure of its reputation or influence. For those unwilling or unable to attract followers naturally, a growing industry of "Twitter follower markets" provides followers for sale. Some markets use fake accounts to boost the follower count of their customers, while others rely on a pyramid scheme to turn non-paying customers into followers for each other, and into followers for paying customers. In this paper, we present a detailed study of Twitter follower markets, report in detail on both the static and dynamic properties of customers of these markets, and develop and evaluate multiple techniques for detecting these activities. We show that our detection system is robust and reliable, and can detect a significant number of customers in the wild. Social networking has become a popular way for users to meet and interact online. Users spend a significant amount of time on popular social network platforms (such as Facebook, MySpace, or Twitter), storing and sharing a wealth of personal information. This information, as well as the possibility of contacting thousands of users, also attracts the interest of cybercriminals. For example, cybercriminals might exploit the implicit trust relationships between users in order to lure victims to malicious websites. As another example, cybercriminals might find personal information valuable for identity theft or to drive targeted spam campaigns. In this paper, we analyze to which extent spam has entered social networks. More precisely, we analyze how spammers who target social networking sites operate. To collect the data about spamming activity, we created a large and diverse set of "honey-profiles" on three large social networking sites, and logged the kind of contacts and messages that they received. We then analyzed the collected data and identified anomalous behavior of users who contacted our profiles. Based on the analysis of this behavior, we developed techniques to detect spammers in social networks, and we aggregated their messages in large spam campaigns. Our results show that it is possible to automatically identify the accounts used by spammers, and our analysis was used for take-down efforts in a real-world social network. More precisely, during this study, we collaborated with Twitter and correctly detected and deleted 15,857 spam profiles. Twitter is a new web application playing dual roles of online social networking and microblogging. Users communicate with each other by publishing text-based posts. The popularity and open structure of Twitter have attracted a large number of automated programs, known as bots, which appear to be a double-edged sword to Twitter. Legitimate bots generate a large amount of benign tweets delivering news and updating feeds, while malicious bots spread spam or malicious contents. More interestingly, in the middle between human and bot, there has emerged cyborg referred to either bot-assisted human or human-assisted bot. To assist human users in identifying who they are interacting with, this paper focuses on the classification of human, bot, and cyborg accounts on Twitter. We first conduct a set of large-scale measurements with a collection of over 500,000 accounts. We observe the difference among human, bot, and cyborg in terms of tweeting behavior, tweet content, and account properties. Based on the measurement results, we propose a classification system that includes the following four parts: 1) an entropy-based component, 2) a spam detection component, 3) an account properties component, and 4) a decision maker. It uses the combination of features extracted from an unknown user to determine the likelihood of being a human, bot, or cyborg. Our experimental evaluation demonstrates the efficacy of the proposed classification system. Analytic tools are beginning to be largely employed, given their ability to rank, e.g., the visibility of social media users. Visibility that, in turns, can have a monetary value, since social media popular people usually either anticipate or establish trends that could impact the real world (at least, from a consumer point of view). The above rationale has fostered the flourishing of private companies providing statistical results for social media analysis. These results have been accepted, and largely diffused, by media without any apparent scrutiny, while Academia has moderately focused its attention on this phenomenon. In this paper, we provide evidence that analytic results provided by field-flagship companies are questionable (at least). In particular, we focus on Twitter and its "fake followers". We survey popular Twitter analytics that count the fake followers of some target account. We perform a series of experiments aimed at verifying the trustworthiness of their results. We compare the results of such tools with a machine-learning classifier whose methodology bases on scientific basis and on a sound sampling scheme. The findings of this work call for a serious re-thinking of the methodology currently used by companies providing analytic results, whose present deliveries seem to lack on any reliability.