Click-through rate (CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network (DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7 improvement on CTR.
In many application domains, user-item interactions can be recorded over time. A number of recent studies show that this information can be used to build richer individual user models and discover additional behavioral patterns. In recommendation system, TDSSM @cite_1 jointly optimizes long-term and short-term user interests to improve the recommendation quality; DREAM @cite_11 uses the structure of recurrent neural network (RNN) to investigate the dynamic representation of each user and the global sequential behaviors of item-purchase history. he2016ups build visually-aware recommender system which surfaces products that more closely match users' and communities' evolving interests. zhang2014sequential measures users' similarities based on user's interest sequence, and improves the performance of collaborative filtering recommendation. parsana2018improving improves native ads CTR prediction by using large scale event embedding and attentional output of recurrent networks. ATRank @cite_3 uses attention-based sequential framework to model heterogeneous behaviors. Compared to sequence-independent approaches, these methods can significantly improve the prediction accuracy.
@cite_1 @cite_3 @cite_11
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Modeling temporal behavior in recommendation systems is an important and challenging problem. Its challenges come from the fact that temporal modeling increases the cost of parameter estimation and inference, while requiring large amount of data to reliably learn the model with the additional time dimensions. Therefore, it is often difficult to model temporal behavior in large-scale real-world recommendation systems. In this work, we propose a novel deep neural network based architecture that models the combination of long-term static and short-term temporal user preferences to improve the recommendation performance. To train the model efficiently for large-scale applications, we propose a novel pre-train method to reduce the number of free parameters significantly. The resulted model is applied to a real-world data set from a commercial News recommendation system. We compare to a set of established baselines and the experimental results show that our method outperforms the state-of-the-art significantly. A user can be represented as what he she does along the history. A common way to deal with the user modeling problem is to manually extract all kinds of aggregated features over the heterogeneous behaviors, which may fail to fully represent the data itself due to limited human instinct. Recent works usually use RNN-based methods to give an overall embedding of a behavior sequence, which then could be exploited by the downstream applications. However, this can only preserve very limited information, or aggregated memories of a person. When a downstream application requires to facilitate the modeled user features, it may lose the integrity of the specific highly correlated behavior of the user, and introduce noises derived from unrelated behaviors. This paper proposes an attention based user behavior modeling framework called ATRank, which we mainly use for recommendation tasks. Heterogeneous user behaviors are considered in our model that we project all types of behaviors into multiple latent semantic spaces, where influence can be made among the behaviors via self-attention. Downstream applications then can use the user behavior vectors via vanilla attention. Experiments show that ATRank can achieve better performance and faster training process. We further explore ATRank to use one unified model to predict different types of user behaviors at the same time, showing a comparable performance with the highly optimized individual models. Next basket recommendation becomes an increasing concern. Most conventional models explore either sequential transaction features or general interests of users. Further, some works treat users' general interests and sequential behaviors as two totally divided matters, and then combine them in some way for next basket recommendation. Moreover, the state-of-the-art models are based on the assumption of Markov Chains (MC), which only capture local sequential features between two adjacent baskets. In this work, we propose a novel model, Dynamic REcurrent bAsket Model (DREAM), based on Recurrent Neural Network (RNN). DREAM not only learns a dynamic representation of a user but also captures global sequential features among baskets. The dynamic representation of a specific user can reveal user's dynamic interests at different time, and the global sequential features reflect interactions of all baskets of the user over time. Experiment results on two public datasets indicate that DREAM is more effective than the state-of-the-art models for next basket recommendation.