When people browse online news, small thumbnail images accompanying links to articles attract their attention and help them to decide which articles to read. As an increasing proportion of online news can be construed as data journalism, we have witnessed a corresponding increase in the incorporation of visualization in article thumbnails. However, there is little research to support alternative design choices for visualization thumbnails, which include resizing, cropping, simplifying, and embellishing charts appearing within the body of the associated article. We therefore sought to better understand these design choices and determine what makes a visualization thumbnail inviting and interpretable. This paper presents our findings from a survey of visualization thumbnails collected online and from conversations with data journalists and news graphics designers. Our study reveals that there exists an uncharted design space, one that is in need of further empirical study. Our work can thus be seen as a first step toward providing structured guidance on how to design thumbnails for data stories.
Prior research shows that the presence of thumbnails in search results help people locate articles of interest online @cite_19 @cite_21 @cite_8 , particularly when paired with informative titles, text snippets, and URLs. Thumbnails are a particularly important signal of relevance when some links to articles have them and others do not. @cite_19 further showed that presenting thumbnails without accompanying text leads to worse search performance than simply presenting text without a thumbnail. Thumbnails also trigger behavior that would otherwise not occur in their absence. For instance, @cite_24 observed that when an email contains a link to a video file, more people click on the link when it is accompanied by a thumbnail.
@cite_24 @cite_19 @cite_21 @cite_8
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In this Note we summarize our research on increasing the information scent of video recordings that are shared via email in a corporate setting. We compare two types of email messages for sharing recordings: the first containing basic information (e.g. title, speaker, abstract) with a link to the video; the second with the same information plus a set of video thumbnails (hyperlinked to the segments they represent), which are automatically created by video summarization technology. We report on the results of two user studies. The first one compares the quality of the set of thumbnails selected by the technology to sets selected by 31 humans. The second study examines the clickthrough rates for both email formats (with and without hyperlinked thumbnails) as well as gathering subjective feedback via survey. Results indicate that the email messages with the thumbnails drove significantly higher clickthrough rates than the messages without, even though people clicked on the main video link more frequently than the thumbnails. Survey responses show that users found the email with the thumbnail set significantly more appealing and novel. We investigated the efficacy of visual and textual web page previews in predicting the helpfulness of web pages related to a specific topic. We ran two studies in the usability lab and collected data through an online survey. Participants (total of 245) were asked to rate the expected helpfulness of a web page based on a preview (four different thumbnail variations: a textual web page summary, a thumbnail title URL combination, a title URL combination). In the lab studies, the same participants also rated the helpfulness of the actual web pages themselves. In the online study, the web page ratings were collected from a separate group of participants. Our results show that thumbnails add information about the relevance of web pages that is not available in the textual summaries of web pages (title, snippet & URL). However, showing only thumbnails, with no textual information, results in poorer performance than showing only textual summaries. The prediction inaccuracy caused by textual vs. visual previews was different: textual previews tended to make users overestimate the helpfulness of web pages, whereas thumbnails made users underestimate the helpfulness of web pages in most cases. In our study, the best performance was obtained by combining sufficiently large thumbnails (at least 200x200 pixels) with page titles and URLs - and it was better to make users focus primarily on the thumbnail by placing the title and URL below the thumbnail. Our studies highlighted four key aspects that affect the performance of previews: the visual textual mode of the previews, the zoom level and size of the thumbnail, as well as the positioning of key information elements. We describe an empirical evaluation of the utility of thumbnail previews in web search results. Results pages were constructed to show text-only summaries, thumbnail previews only, or the combination of text summaries and thumbnail previews. We found that in the combination case, users were able to make more accurate decisions about the potential relevance of results than in either of the other versions, with hardly any increase in speed of processing the page as a whole. We introduce a technique for creating novel, textually-enhanced thumbnails of Web pages. These thumbnails combine the advantages of image thumbnails and text summaries to provide consistent performance on a variety of tasks. We conducted a study in which participants used three different types of summaries (enhanced thumbnails, plain thumbnails, and text summaries) to search Web pages to find several different types of information. Participants took an average of 67, 86, and 95 seconds to find the answer with enhanced thumbnails, plain thumbnails, and text summaries, respectively. We found a strong effect of question category. For some questions, text outperformed plain thumbnails, while for other questions, plain thumbnails outperformed text. Enhanced thumbnails (which combine the features of text summaries and plain thumbnails) were more consistent than either text summaries or plain thumbnails, having for all categories the best performance or performance that was statistically indistinguishable from the best.