Armed groups of civilians known as "self-defense forces" have ousted the powerful Knights Templar drug cartel from several towns in Michoacan. This militia uprising has unfolded on social media, particularly in the "VXM" ("Valor por Michoacan," Spanish for "Courage for Michoacan") Facebook page, gathering more than 170,000 fans. Previous work on the Drug War has documented the use of social media for real-time reports of violent clashes. However, VXM goes one step further by taking on a pro-militia propagandist role, engaging in two-way communication with its audience. This paper presents a descriptive analysis of VXM and its audience. We examined nine months of posts, from VXM's inception until May 2014, totaling 6,000 posts by VXM administrators and more than 108,000 comments from its audience. We describe the main conversation themes, post frequency and relationships with offline events and public figures. We also characterize the behavior of VXM's most active audience members. Our work illustrates VXM's online mobilization strategies, and how its audience takes part in defining the narrative of this armed conflict. We conclude by discussing possible applications of our findings for the design of future communication technologies.
Opportunity Structures: characteristics of a social system that facilitate or hinder the activity of a social movement @cite_43 . For instance, online donation campaigns take advantage of the immediate emotions after a disaster or of friendships to harvest higher levels of participation and donations @cite_3 .
@cite_43 @cite_3
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New Information and Communication Technologies (ICTs) are changing the ways in which activists communicate, collaborate and demonstrate. Scholars from a wide range of disciplines, among them sociology, political science and communication, are working to understand these changes. The diversity of perspectives represented enriches the literature, providing an abundant repertoire of tools for examining these phenomena, but it is also an obstacle to understanding. Few works are commonly cited across the field, and most are known only within the confines of their discipline. The absence of a common set of organizing theoretical principles can make it difficult to find connections between these disparate works beyond their common subject matter. This paper responds by locating existing scholarship within a common framework for explaining the emergence, development and outcomes of social movement activity. This provides a logical structure that facilitates conversations across the field around common issues of c... Every day, thousands of people make donations to humanitarian, political, environmental, and other causes, a large amount of which occur on the Internet. The solicitations for support, the acknowledgment of a donation and the discussion of corresponding issues are often conducted via email, leaving a record of these social phenomena. In this paper, we describe a comprehensive large-scale data-driven study of donation behavior. We analyze a two-month anonymized email log from several perspectives motivated by past studies on charitable giving: (i) demographics, (ii) user interest, (iii) external time-related factors and (iv) social network influence. We show that email captures the demographic peculiarities of different interest groups, for instance, predicting demographic distributions found in US 2012 Presidential Election exit polls. Furthermore, we find that people respond to major national events, as well as to solicitations with special promotions, and that social connections are the most important factor in predicting donation behavior. Specifically, we identify trends not only for individual charities and campaigns, but also for high-level categories such as political campaigns, medical illnesses, and humanitarian relief. Thus, we show the extent to which large-scale email datasets reveal human donation behavior, and explore the limitations of such analysis.