In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more elusive concept that is difficult to measure directly. Unfortunately, the correlation between popularity and quality is very weak for newly-created pages that have yet to receive many visits and or in-links. Worse, since discovery of new content is largely done by querying search engines, and because users usually focus their attention on the top few results, newly-created but high-quality pages are effectively shut out,'' and it can take a very long time before they become popular. We propose a simple and elegant solution to this problem: the introduction of a controlled amount of randomness into search result ranking methods. Doing so offers new pages a chance to prove their worth, although clearly using too much randomness will degrade result quality and annul any benefits achieved. Hence there is a tradeoff between exploration to estimate the quality of new pages and exploitation of pages already known to be of high quality. We study this tradeoff both analytically and via simulation, in the context of an economic objective function based on aggregate result quality amortized over time. We show that a modest amount of randomness leads to improved search results.
The exploration exploitation tradeoff that arises in our context is akin to problems studied in the field of reinforcement learning @cite_20 . However, direct application of reinforcement learning algorithms appears prohibitively expensive at Web scales.
@cite_20
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This paper surveys the field of reinforcement learning from a computer-science perspective. It is written to be accessible to researchers familiar with machine learning. Both the historical basis of the field and a broad selection of current work are summarized. Reinforcement learning is the problem faced by an agent that learns behavior through trial-and-error interactions with a dynamic environment. The work described here has a resemblance to work in psychology, but differs considerably in the details and in the use of the word "reinforcement." The paper discusses central issues of reinforcement learning, including trading off exploration and exploitation, establishing the foundations of the field via Markov decision theory, learning from delayed reinforcement, constructing empirical models to accelerate learning, making use of generalization and hierarchy, and coping with hidden state. It concludes with a survey of some implemented systems and an assessment of the practical utility of current methods for reinforcement learning.