A classic experiment by Milgram shows that individuals can route messages along short paths in social networks, given only simple categorical information about recipients (such as "he is a prominent lawyer in Boston" or "she is a Freshman sociology major at Harvard"). That is, these networks have very short paths between pairs of nodes (the so-called small-world phenomenon); moreover, participants are able to route messages along these paths even though each person is only aware of a small part of the network topology. Some sociologists conjecture that participants in such scenarios use a greedy routing strategy in which they forward messages to acquaintances that have more categories in common with the recipient than they do, and similar strategies have recently been proposed for routing messages in dynamic ad-hoc networks of mobile devices. In this paper, we introduce a network property called membership dimension, which characterizes the cognitive load required to maintain relationships between participants and categories in a social network. We show that any connected network has a system of categories that will support greedy routing, but that these categories can be made to have small membership dimension if and only if the underlying network exhibits the small-world phenomenon.
Similarly to the work of this paper, Kleinberg @cite_1 studies the small-world phenomenon from an algorithmic perspective. However, his approach is orthogonal to ours: He focuses on location rather than categorical information as the critical factor for the ability to find short routes efficiently, and constructs a random network based on that information, whereas our approach takes the network as a given and studies the kinds of categorical structures needed to support category-based greedy routing.
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Long a matter of folklore, the small-world phenomenon'''' --the principle that we are all linked by short chains of acquaintances --was inaugurated as an area of experimental study in the social sciences through the pioneering work of Stanley Milgram in the 1960''s. This work was among the first to make the phenomenon quantitative, allowing people to speak of the six degrees of separation'''' between any two people in the United States. Since then, a number of network models have been proposed as frameworks in which to study the problem analytically. One of the most refined of these models was formulated in recent work of Watts and Strogatz; their framework provided compelling evidence that the small-world phenomenon is pervasive in a range of networks arising in nature and technology, and a fundamental ingredient in the evolution of the World Wide Web. But existing models are insufficient to explain the striking algorithmic component of Milgram''s original findings: that individuals using local information are collectively very effective at actually constructing short paths between two points in a social network. Although recently proposed network models are rich in short paths, we prove that no decentralized algorithm, operating with local information only, can construct short paths in these networks with non-negligible probability. We then define an infinite family of network models that naturally generalizes the Watts-Strogatz model, and show that for one of these models, there is a decentralized algorithm capable of finding short paths with high probability. More generally, we provide a strong characterization of this family of network models, showing that there is in fact a unique model within the family for which decentralized algorithms are effective.