In this work we present an in-depth analysis of the user behaviors on different Social Sharing systems. We consider three popular platforms, Flickr, Delicious and StumbleUpon, and, by combining techniques from social network analysis with techniques from semantic analysis, we characterize the tagging behavior as well as the tendency to create friendship relationships of the users of these platforms. The aim of our investigation is to see if (and how) the features and goals of a given Social Sharing system reflect on the behavior of its users and, moreover, if there exists a correlation between the social and tagging behavior of the users. We report our findings in terms of the characteristics of user profiles according to three different dimensions: (i) intensity of user activities, (ii) tag-based characteristics of user profiles, and (iii) semantic characteristics of user profiles.
In the latest years many researchers studied how to aggregate data coming from disparate Social Web systems with the goal of enhancing the level of personalization offered to the end users @cite_16 @cite_18 or improve the description of Web resources @cite_28 .
@cite_28 @cite_18 @cite_16
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The Social Web is successfully established and poised for continued growth. Web 2.0 applications such as blogs, bookmarking, music, photo and video sharing systems are among the most popular; and all of them incorporate a social aspect, i.e., users can easily share information with other users. But due to the diversity of these applications -- serving different aims -- the Social Web is ironically divided. Blog users who write about music for example, could possibly benefit from other users registered in other social systems operating within the same domain, such as a social radio station. Although these sites are two different and disconnected systems, offering distinct services to the users, the fact that domains are compatible could benefit users from both systems with interesting and multi-faceted information. In this paper we propose to automatically establish social links between distinct social systems through cross-tagging, i.e., enriching a social system with the tags of other similar social system(s). Since tags are known for increasing the prediction quality of recommender systems (RS), we propose to quantitatively evaluate the extent to which users can benefit from cross-tagging by measuring the impact of different cross-tagging approaches on tag-aware RS for personalized resource recommendations. We conduct experiments in real world data sets and empirically show the effectiveness of our approaches. In order to adapt functionality to their individual users, systems need information about these users. The Social Web provides opportunities to gather user data from outside the system itself. Aggregated user data may be useful to address cold-start problems as well as sparse user profiles, but this depends on the nature of individual user profiles distributed on the Social Web. For example, does it make sense to re-use Flickr profiles to recommend bookmarks in Delicious? In this article, we study distributed form-based and tag-based user profiles, based on a large dataset aggregated from the Social Web. We analyze the completeness, consistency and replication of form-based profiles, which users explicitly create by filling out forms at Social Web systems such as Twitter, Facebook and LinkedIn. We also investigate tag-based profiles, which result from social tagging activities in systems such as Flickr, Delicious and StumbleUpon: to what extent do tag-based profiles overlap between different systems, what are the benefits of aggregating tag-based profiles. Based on these insights, we developed and evaluated the performance of several cross-system user modeling strategies in the context of recommender systems. The evaluation results show that the proposed methods solve the cold-start problem and improve recommendation quality significantly, even beyond the cold-start. Recommender systems generally face the challenge of making predictions using only the relatively few user ratings available for a given domain. Cross-domain collaborative filtering (CF) aims to alleviate the effects of this data sparseness by transferring knowledge from other domains. We propose a novel algorithm, Tag-induced Cross-Domain Collaborative Filtering (TagCDCF), which exploits user-contributed tags that are common to multiple domains in order to establish the cross-domain links necessary for successful cross-domain CF. TagCDCF extends the state-of-the-art matrix factorization by introducing a constraint involving tag-based similarities between pairs of users and pairs of items across domains. The method requires no common users or items across domains. Using two publicly available CF data sets as different domains, we experimentally demonstrate that TagCDCF substantially outperforms other state-of-the-art single domain CF and cross-domain CF approaches. Additional experiments show that TagCDCF addresses data sparseness and illustrate the influence of the number of tags used by users in both domains.