Influential users have great potential for accelerating information dissemination and acquisition on Twitter. How to measure the influence of Twitter users has attracted significant academic and industrial attention. Existing influence measurement techniques are vulnerable to sybil users that are thriving on Twitter. Although sybil defenses for online social networks have been extensively investigated, they commonly assume unique mappings from human-established trust relationships to online social associations and thus do not apply to Twitter where users can freely follow each other. This paper presents TrueTop, the first sybil-resilient system to measure the influence of Twitter users. TrueTop is rooted in two observations from real Twitter datasets. First, although non-sybil users may incautiously follow strangers, they tend to be more careful and selective in retweeting, replying to, and mentioning other users. Second, influential users usually get much more retweets, replies, and mentions than non-influential users. Detailed theoretical studies and synthetic simulations show that TrueTop can generate very accurate influence measurement results with strong resilience to sybil attacks.
Also related is the research on modelling, measuring, and analyzing the interactions in OSNs, e.g., @cite_32 @cite_10 @cite_13 @cite_49 @cite_45 . Our work is the first to build a weighted directed interaction graph from historical incoming retweets, replies, and mentions on Twitter and use it for identifying influential users.
@cite_10 @cite_32 @cite_45 @cite_49 @cite_13
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Understanding how users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems. In this paper, we present a first of a kind analysis of user workloads in online social networks. Our study is based on detailed clickstream data, collected over a 12-day period, summarizing HTTP sessions of 37,024 users who accessed four popular social networks: Orkut, MySpace, Hi5, and LinkedIn. The data were collected from a social network aggregator website in Brazil, which enables users to connect to multiple social networks with a single authentication. Our analysis of the clickstream data reveals key features of the social network workloads, such as how frequently people connect to social networks and for how long, as well as the types and sequences of activities that users conduct on these sites. Additionally, we crawled the social network topology of Orkut, so that we could analyze user interaction data in light of the social graph. Our data analysis suggests insights into how users interact with friends in Orkut, such as how frequently users visit their friends' or non-immediate friends' pages. In summary, our analysis demonstrates the power of using clickstream data in identifying patterns in social network workloads and social interactions. Our analysis shows that browsing, which cannot be inferred from crawling publicly available data, accounts for 92 of all user activities. Consequently, compared to using only crawled data, considering silent interactions like browsing friends' pages increases the measured level of interaction among users. Online social networking services are among the most popular Internet services according to Alexa.com and have become a key feature in many Internet services. Users interact through various features of online social networking services: making friend relationships, sharing their photos, and writing comments. These friend relationships are expected to become a key to many other features in web services, such as recommendation engines, security measures, online search, and personalization issues. However, we have very limited knowledge on how much interaction actually takes place over friend relationships declared online. A friend relationship only marks the beginning of online interaction. Does the interaction between users follow the declaration of friend relationship? Does a user interact evenly or lopsidedly with friends? We venture to answer these questions in this work. We construct a network from comments written in guestbooks. A node represents a user and a directed edge a comments from a user to another. We call this network an activity network. Previous work on activity networks include phone-call networks [34, 35] and MSN messenger networks [27]. To our best knowledge, this is the first attempt to compare the explicit friend relationship network and implicit activity network. We have analyzed structural characteristics of the activity network and compared them with the friends network. Though the activity network is weighted and directed, its structure is similar to the friend relationship network. We report that the in-degree and out-degree distributions are close to each other and the social interaction through the guestbook is highly reciprocated. When we consider only those links in the activity network that are reciprocated, the degree correlation distribution exhibits much more pronounced assortativity than the friends network and places it close to known social networks. The k-core analysis gives yet another corroborating evidence that the friends network deviates from the known social network and has an unusually large number of highly connected cores. We have delved into the weighted and directed nature of the activity network, and investigated the reciprocity, disparity, and network motifs. We also have observed that peer pressure to stay active online stops building up beyond a certain number of friends. The activity network has shown topological characteristics similar to the friends network, but thanks to its directed and weighted nature, it has allowed us more in-depth analysis of user interaction. This paper presents the design and implementation of Souche, a system that recognizes legitimate users early in online services. This early recognition contributes to both usability and security. Souche leverages social connections established over time. Legitimate users help identify other legitimate users through an implicit vouching process, strategically controlled within vouching trees. Souche is lightweight and fully transparent to users. In our evaluation on a real dataset of several hundred million users, Souche can efficiently identify 85 of legitimate users early, while reducing the percentage of falsely admitted malicious users from 44 to 2.4 . Our evaluation further indicates that Souche is robust in the presence of compromised accounts. It is generally applicable to enhance usability and security for a wide class of online services. Popular online social networks (OSNs) like Facebook and Twitter are changing the way users communicate and interact with the Internet. A deep understanding of user interactions in OSNs can provide important insights into questions of human social behavior, and into the design of social platforms and applications. However, recent studies have shown that a majority of user interactions on OSNs are latent interactions, passive actions such as profile browsing that cannot be observed by traditional measurement techniques. In this paper, we seek a deeper understanding of both visible and latent user interactions in OSNs. For quantifiable data on latent user interactions, we perform a detailed measurement study on Renren, the largest OSN in China with more than 150 million users to date. All friendship links in Renren are public, allowing us to exhaustively crawl a connected graph component of 42 million users and 1.66 billion social links in 2009. Renren also keeps detailed visitor logs for each user profile, and counters for each photo and diary blog entry. We capture detailed histories of profile visits over a period of 90 days for more than 61,000 users in the Peking University Renren network, and use statistics of profile visits to study issues of user profile popularity, reciprocity of profile visits, and the impact of content updates on user popularity. We find that latent interactions are much more prevalent and frequent than visible events, non-reciprocal in nature, and that profile popularity are uncorrelated with the frequency of content updates. Finally, we construct latent interaction graphs as models of user browsing behavior, and compare their structural properties against those of both visible interaction graphs and social graphs. Social networks are popular platforms for interaction, communication and collaboration between friends. Researchers have recently proposed an emerging class of applications that leverage relationships from social networks to improve security and performance in applications such as email, web browsing and overlay routing. While these applications often cite social network connectivity statistics to support their designs, researchers in psychology and sociology have repeatedly cast doubt on the practice of inferring meaningful relationships from social network connections alone. This leads to the question: Are social links valid indicators of real user interaction? If not, then how can we quantify these factors to form a more accurate model for evaluating socially-enhanced applications? In this paper, we address this question through a detailed study of user interactions in the Facebook social network. We propose the use of interaction graphs to impart meaning to online social links by quantifying user interactions. We analyze interaction graphs derived from Facebook user traces and show that they exhibit significantly lower levels of the "small-world" properties shown in their social graph counterparts. This means that these graphs have fewer "supernodes" with extremely high degree, and overall network diameter increases significantly as a result. To quantify the impact of our observations, we use both types of graphs to validate two well-known social-based applications (RE and SybilGuard). The results reveal new insights into both systems, and confirm our hypothesis that studies of social applications should use real indicators of user interactions in lieu of social graphs.