Normalized nonnegative models assign probability distributions to users and random variables to items; see [Stark, 2015]. Rating an item is regarded as sampling the random variable assigned to the item with respect to the distribution assigned to the user who rates the item. Models of that kind are highly expressive. For instance, using normalized nonnegative models we can understand users' preferences as mixtures of interpretable user stereotypes, and we can arrange properties of users and items in a hierarchical manner. These features would not be useful if the predictive power of normalized nonnegative models was poor. Thus, we analyze here the performance of normalized nonnegative models for top-N recommendation and observe that their performance matches the performance of methods like PureSVD which was introduced in [, 2010]. We conclude that normalized nonnegative models not only provide accurate recommendations but they also deliver (for free) representations that are interpretable. We deepen the discussion of normalized nonnegative models by providing further theoretical insights. In particular, we introduce total variational distance as an operational similarity measure, we discover scenarios where normalized nonnegative models yield unique representations of users and items, we prove that the inference of optimal normalized nonnegative models is NP-hard and finally, we discuss the relationship between normalized nonnegative models and nonnegative matrix factorization.
In section we have seen how normalized nonnegative models and nonnegative matrix factorization (NMF) are related to each other. NMF plays an important role in recommendation in general; see @cite_5 . Of course, probabilistic models can be regarded as a conveniently regularized NMF but that perspective disregards the operational interpretation of the columns of the nonnegative matrices @math , @math that constitute the NMF @math . This interpretation is important and the choice of regularization of an NMF affects the predictive performance of the studied recommender system.
@cite_5
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Although Recommender Systems have been comprehensively analyzed in the past decade, the study of social-based recommender systems just started. In this paper, aiming at providing a general method for improving recommender systems by incorporating social network information, we propose a matrix factorization framework with social regularization. The contributions of this paper are four-fold: (1) We elaborate how social network information can benefit recommender systems; (2) We interpret the differences between social-based recommender systems and trust-aware recommender systems; (3) We coin the term Social Regularization to represent the social constraints on recommender systems, and we systematically illustrate how to design a matrix factorization objective function with social regularization; and (4) The proposed method is quite general, which can be easily extended to incorporate other contextual information, like social tags, etc. The empirical analysis on two large datasets demonstrates that our approaches outperform other state-of-the-art methods.