We describe a computational model of social norms based on identifying values that a certain culture finds desirable such as dignity, generosity and politeness. The model quantifies these values in the form of Culture-Sanctioned Social Metrics (CSSMs) and treats social norms as the requirement to maximize these metrics from the perspective of the self, peers and public. This model can be used to create realistic social simulations, to explain or predict human behavior in specific scenarios, or as a component of robots or agents that need to interact with humans in specific social-cultural settings. We validate the model by using it to represent a complex deception scenario and showing that it can yield non-trivial insights such as the explanation of apparently irrational human behavior.
Other researchers studied the emotional aspect of social norms through psychology experiments or field studies. @cite_17 discuss a study where two subjects try to reach an aggrement on a topic they disagree. The 20 minute scene was split into time intervals were the participant acted in a pro-social, pro-self or neutral way - it was found that these time intervals were distributed according to an exponential distribution, implying that the switching to a new state is some type of non-Markov process. The authors also captured the emotional valence assigned by the participant to different intervals, which was found to follow a random walk pattern.
@cite_17
2077594926
We studied the behavioral and emotional dynamics displayed by two people trying to resolve a conflict. 59 groups of two people were asked to talk for 20 minutes to try to reach a consensus about a topic on which they disagreed. The topics were abortion, affirmative action, death penalty, and euthanasia. Behavior data were determined from audio recordings where each second of the conversation was assessed as proself, neutral, or prosocial. We determined the probability density function of the durations of time spent in each behavioral state. These durations were well fit by a stretched exponential distribution, with an exponent, , of approximately 0.3. This indicates that the switching between behavioral states is not a random Markov process, but one where the probability to switch behavioral states decreases with the time already spent in that behavioral state. The degree of this “memory” was stronger in those groups who did not reach a consensus and where the conflict grew more destructive than in those that did. Emotion data were measured by having each person listen to the audio recording and moving a computer mouse to recall their negative or positive emotional valence at each moment in the conversation. We used the Hurst rescaled range analysis and power spectrum to determine the correlations in the fluctuations of the emotional valence. The emotional valence was well described by a random walk whose increments were uncorrelated. Thus, the behavior data demonstrated a “memory” of the duration already spent in a behavioral state while the emotion data fluctuated as a random walk whose steps did not have a “memory” of previous steps. This work demonstrates that statistical analysis, more commonly used to analyze physical phenomena, can also shed interesting light on the dynamics of processes in social psychology and conflict management.