Abstract The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use unethical means to improve their online reputation by writing fake reviews of their businesses or competitors. Previous research has addressed fake review detection in a number of domains, such as product or business reviews in restaurants and hotels. However, in spite of its economical interest, the domain of consumer electronics businesses has not yet been thoroughly studied. This article proposes a feature framework for detecting fake reviews that has been evaluated in the consumer electronics domain. The contributions are fourfold: (i) Construction of a dataset for classifying fake reviews in the consumer electronics domain in four different cities based on scraping techniques; (ii) definition of a feature framework for fake review detection; (iii) development of a fake review classification method based on the proposed framework and (iv) evaluation and analysis of the results for each of the cities under study. We have reached an 82 F-Score on the classification task and the Ada Boost classifier has been proven to be the best one by statistical means according to the Friedman test.
Apart from supervised learning, other approaches have been followed, since collecting data for experiments is a hard task. @cite_30 , authors propose a prediction model based on semi-supervised learning and a set of textual and behavioural features. Additionally, @cite_1 propose a semi-supervised technique called PU-learning.
@cite_30 @cite_1
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In the past few years, sentiment analysis and opinion mining becomes a popular and important task. These studies all assume that their opinion resources are real and trustful. However, they may encounter the faked opinion or opinion spam problem. In this paper, we study this issue in the context of our product review mining system. On product review site, people may write faked reviews, called review spam, to promote their products, or defame their competitors' products. It is important to identify and filter out the review spam. Previous work only focuses on some heuristic rules, such as helpfulness voting, or rating deviation, which limits the performance of this task. In this paper, we exploit machine learning methods to identify review spam. Toward the end, we manually build a spam collection from our crawled reviews. We first analyze the effect of various features in spam identification. We also observe that the review spammer consistently writes spam. This provides us another view to identify review spam: we can identify if the author of the review is spammer. Based on this observation, we provide a twoview semi-supervised method, co-training, to exploit the large amount of unlabeled data. The experiment results show that our proposed method is effective. Our designed machine learning methods achieve significant improvements in comparison to the heuristic baselines. Detection of negative deceptive opinion spam.Improved PU-learning approach.Compares the performance of the proposed approach and the original PU-learning method.The role of opinions' polarity in the detection of deception.Reports experimental results on a set of negative deceptive opinions. Nowadays a large number of opinion reviews are posted on the Web. Such reviews are a very important source of information for customers and companies. The former rely more than ever on online reviews to make their purchase decisions, and the latter to respond promptly to their clients' expectations. Unfortunately, due to the business that is behind, there is an increasing number of deceptive opinions, that is, fictitious opinions that have been deliberately written to sound authentic, in order to deceive the consumers promoting a low quality product (positive deceptive opinions) or criticizing a potentially good quality one (negative deceptive opinions). In this paper we focus on the detection of both types of deceptive opinions, positive and negative. Due to the scarcity of examples of deceptive opinions, we propose to approach the problem of the detection of deceptive opinions employing PU-learning. PU-learning is a semi-supervised technique for building a binary classifier on the basis of positive (i.e., deceptive opinions) and unlabeled examples only. Concretely, we propose a novel method that with respect to its original version is much more conservative at the moment of selecting the negative examples (i.e., not deceptive opinions) from the unlabeled ones. The obtained results show that the proposed PU-learning method consistently outperformed the original PU-learning approach. In particular, results show an average improvement of 8.2 and 1.6 over the original approach in the detection of positive and negative deceptive opinions respectively.