Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of collective opinions. While most information campaigns are benign, some may be deployed for nefarious purposes. It is therefore important to be able to detect whether a meme is being artificially promoted at the very moment it becomes wildly popular. This problem has important social implications and poses numerous technical challenges. As a first step, here we focus on discriminating between trending memes that are either organic or promoted by means of advertisement. The classification is not trivial: ads cause bursts of attention that can be easily mistaken for those of organic trends. We designed a machine learning framework to classify memes that have been labeled as trending on Twitter.After trending, we can rely on a large volume of activity data. Early detection, occurring immediately at trending time, is a more challenging problem due to the minimal volume of activity data that is available prior to trending.Our supervised learning framework exploits hundreds of time-varying features to capture changing network and diffusion patterns, content and sentiment information, timing signals, and user meta-data. We explore different methods for encoding feature time series. Using millions of tweets containing trending hashtags, we achieve 75 AUC score for early detection, increasing to above 95 after trending. We evaluate the robustness of the algorithms by introducing random temporal shifts on the trend time series. Feature selection analysis reveals that content cues provide consistently useful signals; user features are more informative for early detection, while network and timing features are more helpful once more data is available.
Recent work on social media provides a better understanding of human communication dynamics such as collective attention and information diffusion @cite_68 , the emergence of trends @cite_16 @cite_9 , social influence and political mobilization @cite_80 @cite_18 @cite_58 @cite_66 .
@cite_18 @cite_9 @cite_58 @cite_16 @cite_80 @cite_68 @cite_66
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Social movements rely in large measure on networked communication technologies to organize and disseminate information relating to the movements’ objectives. In this work we seek to understand how the goals and needs of a protest movement are reflected in the geographic patterns of its communication network, and how these patterns differ from those of stable political communication. To this end, we examine an online communication network reconstructed from over 600,000 tweets from a thirty-six week period covering the birth and maturation of the American anticapitalist movement, Occupy Wall Street. We find that, compared to a network of stable domestic political communication, the Occupy Wall Street network exhibits higher levels of locality and a hub and spoke structure, in which the majority of non-local attention is allocated to high-profile locations such as New York, California, and Washington D.C. Moreover, we observe that information flows across state boundaries are more likely to contain framing language and references to the media, while communication among individuals in the same state is more likely to reference protest action and specific places and times. Tying these results to social movement theory, we propose that these features reflect the movement’s efforts to mobilize resources at the local level and to develop narrative frames that reinforce collective purpose at the national level. We examine the temporal evolution of digital communication activity relating to the American anti-capitalist movement Occupy Wall Street. Using a high-volume sample from the microblogging site Twitter, we investigate changes in Occupy participant engagement, interests, and social connectivity over a fifteen month period starting three months prior to the movement's first protest action. The results of this analysis indicate that, on Twitter, the Occupy movement tended to elicit participation from a set of highly interconnected users with pre-existing interests in domestic politics and foreign social movements. These users, while highly vocal in the months immediately following the birth of the movement, appear to have lost interest in Occupy related communication over the remainder of the study period. Tracking new topics, ideas, and "memes" across the Web has been an issue of considerable interest. Recent work has developed methods for tracking topic shifts over long time scales, as well as abrupt spikes in the appearance of particular named entities. However, these approaches are less well suited to the identification of content that spreads widely and then fades over time scales on the order of days - the time scale at which we perceive news and events. We develop a framework for tracking short, distinctive phrases that travel relatively intact through on-line text; developing scalable algorithms for clustering textual variants of such phrases, we identify a broad class of memes that exhibit wide spread and rich variation on a daily basis. As our principal domain of study, we show how such a meme-tracking approach can provide a coherent representation of the news cycle - the daily rhythms in the news media that have long been the subject of qualitative interpretation but have never been captured accurately enough to permit actual quantitative analysis. We tracked 1.6 million mainstream media sites and blogs over a period of three months with the total of 90 million articles and we find a set of novel and persistent temporal patterns in the news cycle. In particular, we observe a typical lag of 2.5 hours between the peaks of attention to a phrase in the news media and in blogs respectively, with divergent behavior around the overall peak and a "heartbeat"-like pattern in the handoff between news and blogs. We also develop and analyze a mathematical model for the kinds of temporal variation that the system exhibits. Online social networks are everywhere. They must be influencing the way society is developing, but hard evidence is scarce. For instance, the relative effectiveness of online friendships and face-to-face friendships as drivers of social change is not known. In what may be the largest experiment ever conducted with human subjects, James Fowler and colleagues randomly assigned messages to 61 million Facebook users on Election Day in the United States in 2010, and tracked their behaviour both online and offline, using publicly available records. The results show that the messages influenced the political communication, information-seeking and voting behaviour of millions of people. Social messages had more impact than informational messages and 'weak ties' were much less likely than 'strong ties' to spread behaviour via the social network. Thus online mobilization works primarily through strong-tie networks that may exist offline but have an online representation. The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas. Social media represent powerful tools of mass communication and information diffusion. They played a pivotal role during recent social uprisings and political mobilizations across the world. Here we present a study of the Gezi Park movement in Turkey through the lens of Twitter. We analyze over 2.3 million tweets produced during the 25 days of protest occurred between May and June 2013. We first characterize the spatio-temporal nature of the conversation about the Gezi Park demonstrations, showing that similarity in trends of discussion mirrors geographic cues. We then describe the characteristics of the users involved in this conversation and what roles they played. We study how roles and individual influence evolved during the period of the upheaval. This analysis reveals that the conversation becomes more democratic as events unfold, with a redistribution of influence over time in the user population. We conclude by observing how the online and offline worlds are tightly intertwined, showing that exogenous events, such as political speeches or police actions, affect social media conversations and trigger changes in individual behavior.