In this work, we propose a regression method to predict the popularity of an online video measured by its number of views. Our method uses Support Vector Regression with Gaussian radial basis functions. We show that predicting popularity patterns with this approach provides more precise and more stable prediction results, mainly thanks to the nonlinear character of the proposed method as well as its robustness. We prove the superiority of our method against the state of the art using datasets containing almost 24 000 videos from YouTube and Facebook. We also show that using visual features, such as the outputs of deep neural networks or scene dynamics’ metrics, can be useful for popularity prediction before content publication. Furthermore, we show that popularity prediction accuracy can be improved by combining early distribution patterns with social and visual features and that social features represent a much stronger signal in terms of video popularity prediction than the visual ones.
Textual content, such as Twitter messages, Digg stories or online news, is typically distributed very fast and catches users' attention for a relatively short period of time @cite_22 . Its popularity, measured in number of user actions such as comments, re-tweets or likes, is therefore highly skewed and can be modelled, e.g. with log-normal distribution @cite_25 . Video content exhibits similar heavy-tailed distribution, while its popularity is typically measured by the number of views @cite_36 . The availability of the video content and related popularity data via the YouTube platform, where every minute over 100 hours of video is uploaded @cite_36 , researchers were able to investigate other aspects related to the video content distribution. The most representative topics include prediction of the peak popularity time of the video @cite_13 or identifying popularity evolution patterns @cite_11 . However, most if not all methods used to predict the popularity of a given video rely on its early evolution pattern @cite_32 @cite_24 @cite_0 or its social context @cite_4 . Contrary to the method proposed in this paper, they do not exploit additional visual cues to improve their prediction accuracy.
@cite_4 @cite_22 @cite_36 @cite_32 @cite_24 @cite_0 @cite_13 @cite_25 @cite_11
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This paper presents a systematic online prediction method (Social-Forecast) that is capable to accurately forecast the popularity of videos promoted by social media. Social-Forecast explicitly considers the dynamically changing and evolving propagation patterns of videos in social media when making popularity forecasts, thereby being situation and context aware. Social-Forecast aims to maximize the forecast reward, which is defined as a tradeoff between the popularity prediction accuracy and the timeliness with which a prediction is issued. The forecasting is performed online and requires no training phase or a priori knowledge. We analytically bound the prediction performance loss of Social-Forecast as compared to that obtained by an omniscient oracle and prove that the bound is sublinear in the number of video arrivals, thereby guaranteeing its short-term performance as well as its asymptotic convergence to the optimal performance. In addition, we conduct extensive experiments using real-world data traces collected from the videos shared in RenRen, one of the largest online social networks in China. These experiments show that our proposed method outperforms existing view-based approaches for popularity prediction (which are not context-aware) by more than 30 in terms of prediction rewards. This paper presents a study of the life cycle of news articles posted online. We describe the interplay between website visitation patterns and social media reactions to news content. We show that we can use this hybrid observation method to characterize distinct classes of articles. We also find that social media reactions can help predict future visitation patterns early and accurately. We validate our methods using qualitative analysis as well as quantitative analysis on data from a large international news network, for a set of articles generating more than 3,000,000 visits and 200,000 social media reactions. We show that it is possible to model accurately the overall traffic articles will ultimately receive by observing the first ten to twenty minutes of social media reactions. Achieving the same prediction accuracy with visits alone would require to wait for three hours of data. We also describe significant improvements on the accuracy of the early prediction of shelf-life for news stories. Social media platforms have democratized the process of web content creation allowing mere consumers to become creators and distributors of content. But this has also contributed to an explosive growth of information and has intensified the online competition for users attention, since only a small number of items become popular while the rest remain unknown. Understanding what makes one item more popular than another, observing its popularity dynamics, and being able to predict its popularity has thus attracted a lot of interest in the past few years. Predicting the popularity of web content is useful in many areas such as network dimensioning (e.g., caching and replication), online marketing (e.g., recommendation systems and media advertising), or real-world outcome prediction (e.g., economical trends). In this survey, we review the current findings on web content popularity prediction. We describe the different popularity prediction models, present the features that have shown good predictive capabilities, and reveal factors known to influence web content popularity. We present a method for accurately predicting the long time popularity of online content from early measurements of user's access. Using two content sharing portals, Youtube and Digg, we show that by modeling the accrual of views and votes on content offered by these services we can predict the long-term dynamics of individual submissions from initial data. In the case of Digg, measuring access to given stories during the first two hours allows us to forecast their popularity 30 days ahead with remarkable accuracy, while downloads of Youtube videos need to be followed for 10 days to attain the same performance. The differing time scales of the predictions are shown to be due to differences in how content is consumed on the two portals: Digg stories quickly become outdated, while Youtube videos are still found long after they are initially submitted to the portal. We show that predictions are more accurate for submissions for which attention decays quickly, whereas predictions for evergreen content will be prone to larger errors. This paper develops a framework for studying the popularity dynamics of user-generated videos, presents a characterization of the popularity dynamics, and proposes a model that captures the key properties of these dynamics. We illustrate the biases that may be introduced in the analysis for some choices of the sampling technique used for collecting data; however, sampling from recently-uploaded videos provides a dataset that is seemingly unbiased. Using a dataset that tracks the views to a sample of recently-uploaded YouTube videos over the first eight months of their lifetime, we study the popularity dynamics. We find that the relative popularities of the videos within our dataset are highly non-stationary, owing primarily to large differences in the required time since upload until peak popularity is finally achieved, and secondly to popularity oscillation. We propose a model that can accurately capture the popularity dynamics of collections of recently-uploaded videos as they age, including key measures such as hot set churn statistics, and the evolution of the viewing rate and total views distributions over time. Predicting Web content popularity is an important task for supporting the design and evaluation of a wide range of systems, from targeted advertising to effective search and recommendation services. We here present two simple models for predicting the future popularity of Web content based on historical information given by early popularity measures. Our approach is validated on datasets consisting of videos from the widely used YouTube video-sharing portal. Our experimental results show that, compared to a state-of-the-art baseline model, our proposed models lead to significant decreases in relative squared errors, reaching up to 20 reduction on average, and larger reductions (of up to 71 ) for videos that experience a high peak in popularity in their early days followed by a sharp decrease in popularity. Viral videos that gain popularity through the process of Internet sharing are having a profound impact on society. Existing studies on viral videos have only been on small or confidential datasets. We collect by far the largest open benchmark for viral video study called CMU Viral Video Dataset, and share it with researchers from both academia and industry. Having verified existing observations on the dataset, we discover some interesting characteristics of viral videos. Based on our analysis, in the second half of the paper, we propose a model to forecast the future peak day of viral videos. The application of our work is not only important for advertising agencies to plan advertising campaigns and estimate costs, but also for companies to be able to quickly respond to rivals in viral marketing campaigns. The proposed method is unique in that it is the first attempt to incorporate video metadata into the peak day prediction. The empirical results demonstrate that the proposed method outperforms the state-of-the-art methods, with statistically significant differences. Online news agents provide commenting facilities for their readers to express their opinions or sentiments with regards to news stories. The number of user supplied comments on a news article may be indicative of its importance, interestingness, or impact. We explore the news comments space, and compare the log-normal and the negative binomial distributions for modeling comments from various news agents. These estimated models can be used to normalize raw comment counts and enable comparison across different news sites. We also examine the feasibility of online prediction of the number of comments, based on the volume observed shortly after publication. We report on solid performance for predicting news comment volume in the long run, after short observation. This prediction can be useful for identifying news stories with the potential to “take off,” and can be used to support front page optimization for news sites. We study the relaxation response of a social system after endogenous and exogenous bursts of activity using the time series of daily views for nearly 5 million videos on YouTube. We find that most activity can be described accurately as a Poisson process. However, we also find hundreds of thousands of examples in which a burst of activity is followed by an ubiquitous power-law relaxation governing the timing of views. We find that these relaxation exponents cluster into three distinct classes and allow for the classification of collective human dynamics. This is consistent with an epidemic model on a social network containing two ingredients: a power-law distribution of waiting times between cause and action and an epidemic cascade of actions becoming the cause of future actions. This model is a conceptual extension of the fluctuation-dissipation theorem to social systems [Ruelle, D (2004) Phys Today 57:48–53] and [Roehner BM, et al, (2004) Int J Mod Phys C 15:809–834], and provides a unique framework for the investigation of timing in complex systems.