The Effect of Halal Signs and Symptoms on Consumers' Purchase Intention in Muslim and Non Muslim Countries A Review
Nowadays, the studies related to Halal products are increased due to rapid growing global market for Halal products as a consequence of increase in Muslims population. The influence of Halal signs and symptoms on Consumers' Purchase Intention among the Muslim and Non Muslim consumers is an interesting subject, while a lot of researches have been done based on that. The results of those works represent the various effects of Halal signs and symptoms on consumers' purchase intention, which are against to each other. The aim of the present review study is to summarize the works of the literature to conclude the effect of Halal signs and symptoms such as Halal brand names, Halal logos, Halal symbols, Halal labeling and Halal certifications on Consumers' Purchase Intention in Muslim and Non Muslim countries. According to the several studies (from different countries since 2009 to 2016) it was found that Halal signs have a positive influence on consumers' purchase intention in the most works. In addition, Halal sign on products is one of the most important factors influencing on consumers' Halal purchase intention. It is noticeable that, no significant effect of Halal signs on Consumers' Purchase Intention is also reported in some studies.