On the Discourse of Advertising Slogans: A Study of Advertising Language
Art is an integral part of human existence and t he question about art which has always perplexed human minds is what can be included under the gamut of art? As times progressed, this question became all the more persuasive followed by the birth of certain activities, such as advertisements, often deemed creative but not always considered artistic. This debate over the artistic or the non artistic nature of advertisements is based on the debate of banality of art and the conflict between high and low art. Certainly this debate regarding the artistic or non artistic status of advertisements is divided between two schools, each taking a side either in favor of the artistic status of advertisement or the opposite. There have been many theories and techniques devised to determine the status of advertisements. One of the techniques or devices that can be used particularly for ads abundant with texts is language and its usages as it is a determining factor from various perspectives. This element of language hence can be used to assess the debate regarding the status of ads as art or non art. Thus, the objective of this paper is to look into those elements of language which may render 'art' or 'non art' status to advertisements, with the advertising slogans being the subject of interest here. nt size: 10.0pt;font weight:normal;mso bidi font weight:bold'>In this paper we analyze news internet web page for marketing corporations so that we can discover responsiveness of consumer uses these on line news gateway. Due to the fact online media is growing daily the data is regularly and dynamically generated so we need some sort of mechanism to analyze terra bytes (TB) of data. This study will accomplish using big facts analysis.