Kros mediinii kharakter diial'nosti <The New York Times> geneza ta suchasnii stan
Research methodology. The systematic analysis convergent media resource <The New York Times> is proposed. The modern aspects of the publication and the factors that have historically influenced the system of cross media content production practices and interaction with the audience and advertisers are considered. Results. Media practice <The New York Times> corresponding to the modern understanding of the cross media system is the interesting phenomenon for scientific knowledge. This process is in a permanent state of transformation as the factor in the creation and distribution of media trends and a shining example of a holistic vision for the development of media activity. Novelty. It is for the first time that the systematic analysis of the traditions of the introduction of crossmedia technologies in the publishing process is undertaken. The practical significance. The results of the investigation can be used for further study of crossmedia systems.