A Study on the Relationship Among Trust, Satisfaction and Repurchase Intention Towards E Shopping
The shift in the shopping behavior towards online shopping in particular has encouraged many organizations to launch e store businesses. Trust is considered to be the most crucial factor for the success of e shopping. Customer's trust has generally been identified in terms of beliefs and behavior/behavioral intention. Customer satisfaction is determined by emotional reactions. In general, satisfaction leads to positive results such as increase in customer loyalty and customer repurchase intention. In India online shopping is expected to grow to 65 million by end of 2015 with better infrastructure in terms of logistics, broadband and Internet ready devices.