Are Investments in Sustainable Transportation in Tourism Sector Economically Justified
The aim of this paper is to analyze the investments and instruments to be implemented in sustainable transportation in tourism sector to lead to economically efficient urban development. As second biggest energy consumers in the cities, the transport sector ecologically and economically could be main driver leading the low carbon urban development. One of the instruments which could lead economic development through "decarbonization" of urban development is the Sustainable Urban Mobility Plans. An example is the pilot area for four touristic cities where we show how different investments in sustainable transportation in tourism sector can directly contribute to economically justified low carbon development. In this paper, we are referring to the project implemented by UNDP (United Nations Development Program) in Montenegro Towards Carbon Neutral Tourism within which the Polycentric Sustainable Urban Mobility Plan was developed for the first time for Montenegro. Within the framework of this project, it was considered of great significance to focus on the area of Boka Bay and the Old Royal Capital of Cetinje, which consists of one of the greatest touristic attractions of Montenegro. Considering the fact that second biggest energy consumers in the cities are identified in the transport sector which certainly represents one of the largest polluters in the urban spaces, we are rethinking how sustainable transportation in tourism sector could lead low carbon development of the cities. Investing in the sustainable transportation is not just efficient way of transforming touristic cities in low carbon developed places, but also economically fully justified, and will lead to overall sustainable economic development.