Media Literacy Education and Cultural Differences: A Comparative Reception Analysis on Global TV Show Survivor
Reception analysis takes into consideration not only individual differences but also cultural differences. On the other hand, there are diverse factors determining audience's reception and active participation. Education, age, sex, economical status, family background, ethnicity, world view and similar factors affect the reception process. Besides that, being media literate and fostering a critical approach towards media texts also determines reception. Taking into account all these factors, this research is designed as a comparative reception analysis. We will be comparing the reception of a global product by youngsters (Survivor Show) within the scope of media literacy education and cultural differences. For that purpose we realized focus group discussions with communication faculty students from Spain and Turkey. The research was realized in the framework of literature review including the above mentioned topics. Anahtar Kelimeler: Media Literacy, Comparative Reception, Survivor, Television Programs, Focus Group. Assoc. Prof. Istanbul Ticaret University ISSN 2149 9446 Cilt 01 Sayi 01 Ocak 2016 Eglence Endustrisi Sayisi Medya Okuryazarligi Egitimi ve Kulturel Farkliliklar: Kuresel Televizyon Sovu Survivor Uzerine Karsilastirmali Bir Alimlama Analizi