Consumer Perceptions of Automated Driving Technologies: An Examination of Use Cases and Branding Strategies
The automated, self driving vehicle is one of the automobile industry's major ventures in the 21st century, driven by rapid advances in information technology (Brynjolfsson and McAfee in MIT Sloan Management Review 53:53 60, 2012 [10] Burns in Nature 497:181 182, 2013 [11] Technological innovations in the field of automated driving promise to contribute positively to the financial bottom line of automobile manufacturers (Meseko in J Econ Sustain Dev 5:24 27, 2014 [46] Their integration as supplementary equipment increases the contribution margin of each car sold. In addition, automated mobility functions lay the foundations for new business models such as elaborated navigation services.