CUSTOMER SATISFACTION AND SERVICE QUALITY IN AUTOMOBILE SERVICE SECTOR: REVIEW OF LITERATURE
The study of Customer satisfaction has received an extensive attention in the management literature since the inception of the subject itself. The basis of these studies lies in the fact that the satisfaction of the customer is the basic essence for which the business and its profits exist. This paper outlines various literary works being conducted in the area of customer satisfaction in general and customer satisfaction in automobile service sector in particular. The literary works primarily are classified on the basis of customer, customer satisfaction; works which integrates customer satisfaction into automobile service sector, service quality, etc.