Incorporating Cultural Sensitivity into Interactive Entertainment Education for Diabetes Self Management Designed for Hispanic Audiences
Diabetes self management education can improve outcomes in adults with Type 2 diabetes mellitus (T2DM) However, Hispanics, a group that carries a large burden of disease, may not participate in diabetes education programs. Audience engagement with entertainment education has been associated with improved health education outcomes and may engage and empower Hispanic users to active self care. Successful use of entertainment education relies on the use of characters and situations with whom the viewers can feel some sense of involvement and for Hispanic audiences is encouraged when storylines and characters are culturally sensitive. In this study, we used a mixed methods approach that included descriptive statistics of closed ended and content analysis of open ended questions to measure the cultural sensitivity of the telenovela portion of a novel technology based application called Sugar, Heart, and Life (SHL) Specifically, we analyzed the responses of 123 male and female patients diagnosed with uncontrolled T2DM to determine viewer involvement with characters and situations in the telenovela, viewer perceived self efficacy in following recommendations, as well as viewer satisfaction with the program. Our findings indicate that the SHL application achieved its goal of creating a user friendly program that depicted realistic, culturally sensitive characters and storylines that resonated with Hispanic audiences and ultimately fostered perceived self efficacy related to following recommendations given about healthy lifestyle changes for diabetes self management. These findings suggest that the SHL application is a culturally sensitive health education intervention for use by Hispanic male and female individuals that may empower them in self management of T2DM.
Journal of health communication