Re examining students' perception of e learning: an Australian perspective
Purpose Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, "what do our 'customers' [students] think now?" This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach Using a mixed method approach, data were collected through 31 qualitative interviews and a survey of 231 university marketing students. Quantitative techniques included summary statistics, factor analysis and t test. Findings Results indicate while students' perceived flexibility and better learning outcomes as positive aspects of e learning, they have concerns about flexibility for self paced learning, self motivational issues, lack of human interaction and fostering teamwork. Research limitatio.