Developing Social Media to Engage and Connect at the University of Liverpool Library
ABSTRACT This case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included.