Herbalist Customer Profile in Medicinal and Aromatic Herbs Trade: A Case Study of Kahramanmaras, Turkey
This study was conducted with nine herb firms and 99 customers shopping at those herb stores. A questionnaire consisting of two separate sections was given to the herbalists and their customers, and face to face interviews were conducted. The study revealed that the top three most frequently purchased and sold herbs were Mentha x piperita, Thymbra spicata subsp. spicata, and Tilia tomentosa. Thus, the first ranking of the causes for buying and selling these herbs are digestive system disorders, respiratory system disorders, nervous system disorders, cardiovascular disorders, and dermatological disorders.