Critical Success Factors of Halal Supply Chain Management from the Perspective of Malaysian Halal Food Manufacturers
The purpose of this paper is to unveil critical success factors which are important for Halal Supply Chain Management from the perspective of Malaysian Halal Food Manufacturers. Societal Marketing concept prevailing in organizations and Halal Supply Chain Management is the practical shape by delivering value and societal value chain in complete supply chain, taking care of consumers and society's long term interests simultaneously meeting company's requirements. For this study 389 questionnaires were sent to different respondents out of which 257 we received and questionnaires were sent to Halal Food Manufacturers operating in Malaysia who involved in whole supply chain of Halal Food. For this study, data were gathered and analyzed which depicted that Halal Purchasing, Halal Food Quality and Hygiene, Halal Warehousing, Halal Logistics have positive effect and impact on Halal Supply Chain Management. This study has the implication of giving societal value chain at the same time reaping economic benefits for Malaysian Halal Food manufacturers by making all the value chain according to Shariah compliance having better quality food and hygiene for all humanity. Above depicted factors plays a significant role for Halal supply chain management. This topic is less empirically addressed, so the current analysis will contribute to develop the understanding on significant issue.