A Temptation to Stalk: The Impact of Curiosity on User Acceptance of Social Networking Sites
Social networking sites occupy increasing fields of daily life and act as important communication channels today. But recent research also discusses the dark side of these sites, which expresses in form of stress, envy, addiction or even depression. Nevertheless, there must be a reason why people use social networking sites, even though they face related risks. One reason is human curiosity that tempts users to behave like this. The research on hand presents the impact of curiosity on user acceptance of social networking sites, which is theorized and empirically evaluated by using the technology acceptance model and a quantitative study among Facebook users. It further reveals that especially two types of human curiosity, epistemic and interpersonal curiosity, influence perceived usefulness and perceived enjoyment, and with it technology acceptance.
AMCIS