THE PROCESS OF AUDIENCE INVOLVEMENT WITH THE MEDIA PERSONAE ON THE FILM OF "DESCENDANTS OF THE SUN" AMONG YOUNG FEMALE INDONESIAN VIEWERS
The brand new product of Korean Pop Culture Industry which becoming the latest part of Hallyu (Korean Wave) is a drama series called " Descendants of The Sun" The film instantly reach its popularity since aired in February 2016 and ended in April the same year. Some countries in which Descendants of The Sun gained its popularity are China, Hongkong Malaysia, Indonesia and Singapore. The main characters of the series also becoming the new idols or media personae for their audiences. It has been long known that idols or media personae are figures who gain popularity from their appearance in mass media have strong influence toward their audiences in which audiences are not the ordinary ones. Audiences on the other hand involve themselves with everything relating with their idols. Their involvement make the relations look like a real ones and this kind of involvement called Audience Involvement. There are four processes of Audience Involvement: Transportation, Para social interaction, Identification and Worship. This paper is based on a research which will see how the processes of Audience Involvement happen to the viewers especially those who are female viewers since they are the main audiences of Korean Drama. Therefore the methodology of this research is qualitative, and since this drama series are new therefore this research intended to give description and analysis of how the process of involvement happen among the viewers.