Mothers' Perception towards the Quality of Baby Food Products in Coimbatore District
The baby food industry is gaining importance all over the world due to the reasons like increasing awareness, increase in income levels and shifts in consumer behaviour. For some reason or the other, most mothers are moving towards baby food formula. Quality of food is an extremely important aspect of human life and people become more and more concerned about nutrition, food safety and environmental issues that determine their acceptance of food products. The data has been collected from 900 married women respondents using Interview schedule method and the technique used to select the respondents is the Multi stage random sampling technique. The statistical tools used for the study were Simple percentage technique, Chi square analysis, Correlation, Regression, Stepwise analysis, Path analysis and Factor analysis. The major focus areas of the baby food industry are mothers. This has resulted in this highly competitive environment of baby food products laying all their emphasis and concentration in providing quality products at nominal prices to their customers which in turn improves their level of satisfaction.