Business Model Generation A Handbook For Visionaries Game Changers And Challengers
The book entitled "Business Model Generation: A Handbook for visionaries, game changers and challengers" though written by Osterwalder and Pigneur (2010) was also co created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society (Alam and Hoque, 2010; Alam et al. 2010a, b) Consisting of five main chapters (Canvas, Patterns, Design, Strategy and Process) and two additional chapters Outlook and Afterword, "Business Model Generation" should be read by those motivated to "defy outmoded business models and design tomorrow's enterprises" (front cover) The objectives of the five main chapters in the book are as follows: