Mobilizing preconsciousness social messages: A mixed research on teaching staff Bilinc oncesi sosyal mesajlarin harekete gecirilmesi: Ogretim elemanlari uzerine karma arastirma
The purpose of the study is to reveal whether the preconscious messages which are given as social messages to teaching staff, will cause any change in their physical activity habits. And to suggest social marketing strategies which are required to be developed in that direction. The mixed research method and triangulation model were both used in the study. The teaching staff of AIBU Golkoy Campus were the main mass and the study was conducted around 15th January 2015 25th May 2015. Convenience sampling method was utilized from non random sampling methods. According to findings of mix research, "both experimental and control groups had awareness on physical activity and they were both affected to valuate themselves on physical activity levels" were concluded. Beside these, another major conclusion was; the preconscious messages which are given to affect control groups' physical activity habits had negative impact on control group. Ozet Calismanin amaci, ogretim elemanlarina sosyal mesaj olarak verilen bilinc oncesi mesajlarin fiziksel aktivite aliskanliklari uzerinde degisim yaratip yaratmayacagini ortaya koymak, bu yonde gerekli sosyal pazarlama stratejilerinin gelistirilmesinde onerilerde bulunmaktir. Arastirmada, karma arastirma yontemi ve cesitleme modelinden yararlanilmistir. Arastirmada tesadufi olmayan ornekleme yontemlerinden, kolayda ornekleme yontemi kullanilmistir. Arastirma AIBU Golkoy Yerleskesi'nde 15 Ocak 2015 25 Mayis 2015 tarihlerinde yurutulmustur. Uygulanan karma arastirma yontemi sonucunda hem deney, hem kontrol grubu icin fiziksel aktivite konusunda farkindalik ve katilimcilarin kendilerini fiziksel aktivite duzeyleri konusunda degerlendirmeleri acisindan etki yarattigi sonucuna ulasilmistir. Onemli bir diger sonuc da bilinc oncesi mesajlarin fiziksel aktivite aliskanligini etkileme boyutunda deney grubu uzerinde negatif etki yarattigidir.