Understanding the Acceptance of Augmented Reality at an Organisational Level: The Case of Geevor Tin Mine Museum
Augmented Reality (AR) has recently emerged as a popular tool for tourism organisations to enhance visitors' experiences through its ability to overlay information into the real world environment. Cultural heritage attractions such as museums have begun exploring the potentials and benefits of AR, but it remains a largely new field of research. The importance of user acceptance and adoption studies are well established; however, research into the implementation of AR from an organisational perspective is scarce. This study therefore aims to understand the perception towards AR implementation at an organisational level using semi structured interviews with nine internal stakeholders at Geevor museum. Interviews were analysed using content analysis and findings demonstrate positive support for AR implementation, identifying a variety of potential ways it could enhance the experience of both visitors and staff.
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