What Does Hotel Location Mean for the Online Consumer? Text Analytics Using Online Reviews
With the continuing growth of online distribution channels how to inspire and support travellers in their online search and purchase process of the hotel product is an ongoing yet challenging task. While its importance to both the management and the consumer has been extensively documented, hotel location has been mostly treated as unidimensional construct within the literature on online travel information search and purchase of hotel product. In this study we mine a large quantity of online reviews associated with a sample of hotel properties in Manhattan, New York City in order to understand how hotel location is perceived by customers. The findings suggest that there are several value related factors associated with hotel location and hotel properties can be distinguished using these factors. This study gains useful insights into the meaning of hotel location within a tourist destination and offers implications for recommender system development as well as for hotel marketing and promotion.
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