FUNCTIONAL FOODS: TRENDS AND DEVELOPMENT OF THE GLOBAL MARKET
In the functional foods market, the products targeting health and mental well being have prompted the food industry to increase research and development of these new foods. Despite the uncertainties of existing regulations, outlining the context of a rapidly expanding market in main countries. This paper provides an overview of the current situation of the global market of functional foods. The objective of this analysis is to determine whether, and in what way, the field of functional foods can actually be an opportunity both for food companies, in terms of economic benefit, and for consumers, as an opportunity healthy products.