Google Analytics Breakthrough: From Zero to Business Impact
Google Analytics Breakthrough is a much needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end to end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop nextgeneration tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.