Guidance to international business to consumer logistics through online marketplace Weecos.com
Tampereen ammattikorkeakoulu Tampere University of Applied Sciences Degree Programme in International Business Supply Chain Management ROURU, JULIA: Guidance to international business to consumer logistics through online marketplace Weecos.com Thesis supervisor: Anasse Bouhlal, Principal Lecturer Bachelor's thesis 45 pages, appendices 10 pages November 2016 This thesis has been carried out as a case study for an online marketplace, Weecos.com. The main objective of the thesis was that the company could provide logistics support to the sellers in the marketplace, so that the common goals in internationalization could be met. The thesis supports export and the growth of e commerce in general. The purpose of this study was to provide a clear step by step guidance to international business to consumer logistics for e commerce business implemented through the marketplace Weecos.com. The thesis covers the logistics process from recieving the order to the delivery to the end customer, as well as the reverse logistics process, which is an important process in e commerce. The ultimate goal of the thesis was to communicate international business to consumer logistics in an efficient form for companies without expertise in the field. The study was completed as a case study based on literature and interviews with different professionals, and by using an example case of how the guidance works in practice. With a combination of theories the study brings together essential information on business to consumer logistics, from an e commerce point of view. The research questions were formed from real workplace problems, with an objective to make the process clear and efficient for employees. Based on the thesis Weecos Oy is able to offer logistics support to its partners, and Papu Design Oy received a detailed and customized guidance to international business toconsumer logistics for their e commerce business. As e commerce is growing and the competition in the field is fierce, the consumer logistics is an important issue for small and medium sized businesses. The customer expectations are growing, and logistics issues have a big impact on how the customer makes the purchasing decision. Based on the research of this thesis small and medium sized enterprises can improve their logistics processes.