Value Chain Optimization of B2C E Commerce Based on Cloud Computing and ITM
B2C e commerce enterprises have become a mainstream trend of the online retail market. But the talent, technology, mobile terminal and logistics bottleneck problems hinder the development of B2C e commerce enterprises. This paper, based on value chain theory, optimizes value chain and solves the existing issues of B2C e commerce business in order to improve the core competitiveness. Cloud computing and ITM interactive transaction model are applied, and the cost of the whole value chain to the B2C e commerce enterprise is analyzed.