A Recommender System Model based on Commodity Purchase Cycle Classification
Recommender systems have been widely used in e commerce platforms, such as Amazon and Taobao. Among the available recommendation algorithms, Item Collaborative Filtering (ItemCF) Algorithm and Content Filtering Algorithm have gained wide adoption because of various strengths. For example, hidden interests can be digged so as to get fresh recommendations, and highly individual recommendations can be made. Despite their strengths and wide adoption, there are still some weaknesses associated with them. One representative weakness is the existence of duplicated, and outdated recommendations due to the lack of purchasing cycles, e.g. weekly or seasonal, of goods. We name such cycles Commodity Purchase Cycle (CPC) and propose a new recommendation algorithm based on CPC in this paper. We leverage CPC attributes to modify the collaborative filtering output rating matrix acquired by the ItemCF Algorithm, and take into consideration both user behaviors and commodity characteristics to make timely recommendations. We utilize a realistic dataset from Taobao to verify the performance of the proposed algorithm. Experimental results demonstrate good performance of CPC algorithm. Specifically, from the perspective of Root Mean Square Error (RMSE) the CPC Algorithm promotes the recommendation accuracy by 15% 20% compared with the state of the art ItemCF Algorithm.
MobiMedia