MICE "Future for Business Tourism"
MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries across the globe. Since tourism ranks amongst the biggest economic sectors worldwide, enterprises in the travel industry carry an important place for business related travel. The prospects for the MICE industry are looking very bright as the changing trends are clearly indicating that this sector is making a steady comeback as the world economy has started picking up. With the economy improving, there is once again a renewed demand for exhibitions, meetings and events to showcase latest products or for brainstorming sessions or simply for attracting clients. Countries are promoting themselves as MICE venues to attract event organizers. The aim of the paper is highlight the importance of MICE and to look at the future prospects of this industry in India.