Doing the Difficult Stuff: Influence of Self Determined Motivation Toward the Environment on Transportation Proenvironmental Behavior
Abstract Past research has shown that as proenvironmental behaviors (PEBs) become more difficult, the level of self determined motivation becomes a more powerful predictor of behavior participation. The purpose of this study was to (1) examine the perceived difficulty of transportation PEB in two contexts using self determination theory and (2) examine the mediation effect of autonomous and controlled motivation toward the environment. Results indicate that when the transportation behavior was perceived as difficult to perform, autonomous motivation was associated with more frequent participation. When the transportation behavior was perceived to be easy, motivation type had no influence on behavior frequency. Mediation analysis indicated a significant total indirect effect of perceived environmental competence on frequency of easy PEB via both types of motivation, but for difficult behaviors only autonomous motivation was a significant mediator. This study suggests that increasing individuals' autonomous.