Entrepreneurial Venturing and Media Management
Respecting the specialties of creating and managing ventures in the media sector, this chapter creates a conceptual framework for describing and explaining the creation of new media ventures in the digital era. A literature review about the interrelation between media management and entrepreneurship reveals boundaries in current research. Due to certain characteristics of digital media products, media managers have increased opportunities for the market entry of innovative media ventures. It is equally important to view this from an entrepreneurial perspective because the entrepreneur composes his business ideas as a recombination of self created opportunities. Thus, the chapter addresses venture creation as the interdependence of opportunities presented in the environment and realised by entrepreneurs. The chapter concludes with recommendations for media management practice and further research.