The Stroop effect at 80: The competition between stimulus control and cognitive control.
For more than 80 years, researchers have examined the interference between automatic processing of stimuli, such as the meaning of color words, on performance of a controlled processing task such as naming the color in which words are printed. The Stroop effect and its many variations provide an ideal test platform for examining the competition between stimulus control and cognitive control of attention, as reflected in behavior. The two experiments reported here show that rhesus monkeys, like human adults, show interference from incongruous stimulus conditions in a number Stroop task, and that the monkeys may be particularly susceptible to influence from response strength and less able, relative to human adults, of using executive attention to minimize this interference.
Journal of the experimental analysis of behavior