Open innovation: reaching out to the grass roots through SMEs exploring issues of opportunities and challenges to reach economic sustainability
This book chapter was published in the IGI Global (c) 2016 IGI Global] and the definite version is available at http:/doi.org/10.4018/978 1 5225 0556 3.ch012 The Journal's website is at: https:/www.igi global.com/gateway/chapter/157810