What Impact has Work life Balance on Employees Job Satisfaction in the Retail Sector in Ireland?
Work life balance (WLB) is an ever growing core attribute to business practices, business developments and this is supported by the growing number of research studies on the impact of WLB on organisations and on their employees (Gregory Milner, 2009) The literature presented shows that WLB does have a significant bearing on employees and their employers through different ways. Any unbalance of an employee's WLB can have detrimental effects if the unbalance of work/life is favouring work over their lives. This study's primary focus is to assess how employee's job satisfaction is determined by their WLB. The individuals this research is focused on is employees working in the retail sector throughout Ireland. For the purpose of this study, quantitative research methods was chosen. A specific population sample was chosen amongst participants who are working in Ireland's leading children's toy retailer. 100 surveys were distributed with 50 male and 50 female participants completing and returning the surveys. The scales used in the study were analysed through the SPPS computer data system to study the Cronbach's Alpha coefficients and for analysing the data recovered along with other tests used in the results chapter. The author didn't undertake qualitative research as a large range of participants and responses was wanted with quantitative the best approach for this reason. Literature on this area of research argues that qualitative research is best suited to gain individuals experiences and attitudes towards the topic of discussion. However, literature says quantitative research is more reliable (Pathak, et al. 2013) The author wanted to gain the thoughts and insight of employees who worked as sales assistants and not management and as many as possible to gather greater data and in hindsight achieve more reliable results. The study confirmed that a WLB is greatly associated with job satisfaction for employees working in the retail sector and based on the participant's responses, this study can confirm that there is a relationship between WLB practices and the well being of employees.