Fabric speciality stores: travel behaviour of female customers
This consumer travel behaviour study examined (i) the distance female customers travel from their home to the fabric speciality store they most often shop in, and (ii) the effects of selected factors on the travel behaviour of these customers. The procedure was to select 10 fabric speciality stores at random in the Phoenix (Arizona) metropolitan area and have 25 female customers complete the questionnaire at each store. The 250 questionnaires were analysed by examining the distances the respondents travelled in various situations and by chi-square tests to determine the relationships among the variables. 
 
 
 
The results indicated that the majority of respondents travelled 3 miles or less (oneway) from their home to the fabric speciality store they most often shopped in; however, the actual number of miles travelled in this situation was found to be dependent on the respondents' level of education. It was also found that many respondents were willing to travel farther than the distance from their home to the fabric speciality store they most often shopped in to (i) purchase a specific fabric; or (ii) seek a greater variety of fabrics and related items, lower fabric prices and helpful/knowledgeable salespeople.
FABRIC SPECIALITY STORES: CONSUMER DISSATISFACTION WITH SELECTED IN‐STORE ATTRIBUTES
This consumer dissatisfaction study focused on selected in-store attributes of the fabric speciality store. The procedure was to select fifteen fabric speciality stores at random in the Phoenix area and distribute thirty questionnaires to customers at each store. The 264 returns were analysed by examining the respondents' comments about the fabric speciality store most often shopped in, the respondents' ratings of the statements concerning the average fabric speciality store's attributes and the complaints the respondents made to fabric speciality stores. The fabric speciality store attributes found to be both important and dissatisfying included: salesperson's helpfulness, variety of fabrics, quality of fabrics, salesperson's product knowledge and fabric price.
The case for personal selling Some retailing myths exploded
Abstract Is personal selling as a merchandising tool in its twilight years? How is the current environment influencing retail management? What are the opportunities for personal selling as a marketing tool? These are some of the crucial questions raised by Mr. Cotham, who points out with alarm that scientific inquiry into the field o f retail sales management is very scanty. He feels that the first step in systematizing personal selling at the retail level is finding the determinants of successful selling performance. His probe into this important area results in some informative insights into the position of personal selling in today's retail business.