Public perceptions of the teaching profession
Concerns about the recruitment and retention of teachers have prompted recent studies into the status of teaching in several different countries. This paper analyses the findings of a survey designed to investigate public perceptions of the teaching profession in the UK. It was undertaken as part of a broader DfES‐funded longitudinal project that has been using a mixed methodology to explore individual teachers’ perceptions of their status, and the status of teaching as viewed by education stakeholders and the general public. Whilst the survey confirmed many previous findings about the way in which teaching is viewed, it also produced some surprises. First, 50% of respondents deemed teaching to be an attractive career, a higher percentage than expected. Second, men, especially older men, were more likely than women to see teaching as an attractive career. Third, the survey found no obvious differences in the comparative status accorded to primary and secondary teachers. This is in sharp contrast to the views of many writers in this field who have argued that traditionally the younger the children taught, the lower the occupational status of their teachers. Overall, the findings suggest a positive change in the public perceptions of teaching particularly amongst the younger age‐range.
Institutional transparency improves public perception of lab animal technicians and support for animal research
The use of animals in research is controversial and often takes place under a veil of secrecy. Lab animal technicians responsible for the care of animals at research institutions are sometimes described as performing ‘dirty work’ (i.e. professions that are viewed as morally tainted), and may be stigmatized by negative perceptions of their job. This study assessed if transparency affects public perceptions of lab animal technicians and support for animal research. Participants (n = 550) were randomly assigned to one of six scenarios (using a 3x2 design) that described identical research varying only the transparency of the facility (low, high) and the species used (mice, dogs, cows). Participants provided Likert-type and open-ended responses to questions about the personal characteristics (warmth, competence) of a hypothetical lab technician ‘Cathy’ and their support for the described research. Quantitative analysis showed participants in the low-transparency condition perceived Cathy to be less warm and were less supportive of the research regardless of animal species. Qualitative responses varied greatly, with some participants expressing support for both Cathy and the research. These results suggest that increasing transparency in lab animal institutions could result in a more positive perception of lab animal researchers and the work that they do.
A LITERATURE REIEW OF TARGET COSTING IN SSCI AND SCI&SCI-EXPANDED INDEXES
Target costing as a cost management and profit planning system is used by many competitive firms since 1970s. Although the concept is simple, the implementation needs an extensive collaboration inside and outside of the organization. In contrast, many organization managers think that target costing is just related with accounting and finance staff. Our study aims to review the literature of this important concept; target costing by examining 41 English articles published in SSCI and SCI&SCI-Expanded between 1985-2008. The study aims to briefly explain the content of each article to show the reader what has accomplished so far.