Terrorism and public relations
Abstract This paper asks what we can learn from the parallels between terrorism and PR, either for the understanding of terrorism or—of more direct concern here—for the understanding of PR and its place in contemporary society. The already poor public image of PR may suffer from insufficient clarity about these parallels. It is suggested that while analogising between the two is of value, the differences between terrorism and PR also need to be stressed. Public communications need to be differentiated in two ways, firstly in terms of the distinction between spectacular and participatory types of public sphere, and secondly in terms of the distinction between values-based and power-based modes of address. Combining these concepts generates a simple 2×2 matrix for c1assifying public communications. This can help both to identify terrorism and PR as different forms of public communication, and also to identify the practical PR challenges facing governments and civic society in the struggle against terrorism.
The dynamics of advertising
Introduction: dynamic and sensuous representations of cultural values the historical dynamics of the advertising industry the history of advertisements the academic critique of advertising the dynamics of cultural change - commercial culture in the age of identity the psychodynamics of advertisements psychosocial categories for the study of everyday Life - design of the present research driven by passion? car advertisement content 1950-1998 going to market - banking and the advertising dynamic the democratization of credit conclusions - the re-emergence of the rational consumer.
The application of adsorptive stripping voltammetry for a study of the reaction of human serum albumin with anti-human serum albumin
Abstract Adsorptive stripping voltammetry has been used to study the interaction of human serum albumin with anti-human serum albumin. The adsorptive stripping voltammetric behaviour of both proteins has been optimised with respect to accumulation potential, accumulation time and scan rate. It has been demonstrated that adsorptive stripping voltammetry can be a useful technique for the study of the interaction of these two proteins directly in solution.