The Impact of Next Generation Television on Consumers and the First Amendment
Consumers have access to an ever increasing inventory of video content choices as a result of technological innovations, more readily available broadband, new business plans, inexpensive high capacity storage and the Internet’s ability to serve as a single medium for a variety of previously standalone services delivered via different channels. They increasingly have little tolerance for “appointment television” that limits access to a particular time, channel and device. Access to video content is becoming a matter of using one of several software-configured interfaces capable of delivering live and recorded content anytime, anywhere, to any device and via many different transmission and presentation formats. Technological and marketplace convergence eliminate the viability of judicial and regulatory models that apply varying degrees of First Amendment protection as a function of the medium delivering the content. With the Internet serving as a single conduit for a variety of information, communications and entertainment (“ICE”), ventures can offer a bundle of services that span two or more regulatory classifications, e.g., the ability of wireless handsets to make telephone calls, to receive video programming and to access the Internet. This paper will examine the ongoing migration from channels to software-configured platforms for accessing video content with an eye toward assessing the impact on consumers and the First Amendment. The paper identifies the need for significant amendment of the Communications Act of 1934 to provide a light-handed and limited, but explicit statutory basis for the FCC to resolve predictable disputes between stakeholders and to remedy anticompetitive practices.
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
Abstract Kidfluencers are emerging as valuable brand partners capable of facilitating peer-to-peer interactions with other child viewers. The current experimental study focuses on the role of disclosure modality, call to action (CTA), and logo presence on parental reactions to kidfluencer content. Findings suggest that the negative consequences of advertising recognition can be ameliorated through sponsorship transparency. However, for some parents, advertising recognition led to greater perceived negative effects of advertising, resulting in unfavorable brand outcomes. These results suggest that advertising recognition can have diverging consequences. Advertising recognition was a primary predictor for a desire to regulate, attitudes toward the brand, and purchase intention. Practical and theoretical implications are discussed.
Capitalising on Subjectivity: The ‘New Model Worker’ and the Importance of Being Useful
The ever-new buzz words for the ideal worker, such as ‘intrapreneur’ or ‘self-manager’, can be seen as management rhetoric and fashions without major consequences for the labour process. But it can also be maintained that these notions and images shed light on the processes of social construction of the ‘model worker’, that is, the historically variable ideal of workers’ subjectivity and behaviour. It is, for example, quite surprising that few demands are evident for the traditional virtues of work, such as reliability, performance of one’s duties or obedience, in current managerial discourses, although these have been the cornerstones of the work ethic in capitalist societies. Instead, ‘responsible decision makers’, ‘intrapreneurs’, ‘self-managers’ and ‘self-developers’ have entered the scene. In contrast to conventional wisdom, such labels are not reserved for managers or workers in financial services and the like. The discourse embraces virtually every industry and occupation, blurring the differences, in socio-psychological terms, between the board of directors and the shop floor.