Non-Demographic versus Demographic Determinants of “Buy Domestic” Activities in Two Nations
Abstract Multiple regression analysis of survey data from the U.S. and Portugal demonstrates that certain demographics make a moderate contribution to explaining Buy Domestic behavior. However, explanation of these reported purchase-related activities is greatly increased by adding constructs suggested by helping research, based on the premise that some purchasers buy domestic products to help domestic workers whose jobs are threatened by imported products. For both nations, the results show Buy Domestic activities increase with purchasers' older age, greater perceived empathy regarding threatened workers, and greater exposure to social norms that support helping. For the U.S. only, Buy Domestic purchase also increases with female gender and decreases with higher perceived costs of helping. For Portugal only, it increases with greater perceived ability to help the workers and stronger solidarity with the national in-group. These findings hold important implications for Buy Domestic marketers.
Preference for local food as a matter of helping behaviour: Insights from Norway
Abstract Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.
The Mound on the Mount: A Possible Solution to the Problem with Jerusalem
Following Knauf's suggestion (2000), the article raises the possibility that in most periods in the second and first millennia BCE the main built-up area of Jerusalem was limited to a mound on the Temple Mount. This mound, which may have covered an area of five hectares and more, was boxed-in under the Herodian platform. At these periods activity in the City of David ridge was restricted to the area near the Gihon spring. In the Iron IIB and late Hellenistic Periods the fortified settlement expanded simultaneously to both the City of David ridge and the southwestern hill. In these two periods there was no need to fortify the western side of the City of David, as this line ran in the middle of the city.