Non-Demographic versus Demographic Determinants of “Buy Domestic” Activities in Two Nations
Abstract Multiple regression analysis of survey data from the U.S. and Portugal demonstrates that certain demographics make a moderate contribution to explaining Buy Domestic behavior. However, explanation of these reported purchase-related activities is greatly increased by adding constructs suggested by helping research, based on the premise that some purchasers buy domestic products to help domestic workers whose jobs are threatened by imported products. For both nations, the results show Buy Domestic activities increase with purchasers' older age, greater perceived empathy regarding threatened workers, and greater exposure to social norms that support helping. For the U.S. only, Buy Domestic purchase also increases with female gender and decreases with higher perceived costs of helping. For Portugal only, it increases with greater perceived ability to help the workers and stronger solidarity with the national in-group. These findings hold important implications for Buy Domestic marketers.
An examination of cross‐border shopping behaviour in South‐East Europe
Purpose – This paper examines consumer motivations for shopping abroad and explores the role of demographic versus socio‐psychological factors in explaining the phenomenon of cross‐border shopping.Design/methodology/approach – Empirical data were collected via personal interviews from adult consumers living in Croatia and Serbia and Montenegro. The research instrument consisted of construct measures adapted from previous studies and open‐ended questions related to demographics and consumer motives for cross‐border shopping trips.Findings – A discriminant analysis of cross‐border out‐shoppers and domestic in‐shoppers in the two countries confirmed the unstable effect of demographic variables on out‐shopping behaviour and established the significant role of economic patriotism in consumer decision making. Differences in the results across the two countries indicate that a contextual approach should be adopted in international out‐shopping studies.Practical implications – Countries with high level of out‐sho...
PLEASURE, POWER, AND THE PURSUIT OF COMMUNISM: SOVIET YOUTH AND STATE-SPONSORED POPULAR CULTURE DURING THE EARLY COLD WAR, 1945-1968
art, with certain students accused of “showing political immaturity, failing to understand the Party’s positions on art.” This episode constituted part of a broader crackdown on abstract art by the Khrushchev administration from late 1962, precipitated the the Soviet leader’s derision of such art forms in December 1962 at the Manege exhibit. Such instances demonstrate the limitations of the top-level promotion of youth grassroots initiative, as the Khrushchev leadership reigned in youth autonomy when it threatened to go beyond the boundaries of the permissible. The dates cited above have particular resonance, since both 1957-58 and 1962-63 represent two periods when those at the top of the Party hierarchy moved away from pursuing a more pluralistic, tolerant policy course, due to anxiety inspired by both sharpening Cold War hostilities and domestic developments. In these periods, official rhetoric censured what it labeled as 639 TsAOPIM, f. 635, op. 13, d. 546, ll. 56-57. This is likely related to criticism of the Party associated with the fallout from the Secret Speech and the Hungary invasion. For more, see Polly Jones, “From the Secret Speech to the Burial of Stalin: Real and Ideal Responses to De-Stalinization,” in Jones ed., The Dilemmas, 41-63. 640 TsAOPIM, f. 6083, op. 1, d. 52, ll. 166-67. 641 Susan E. Reid, “In the Name of the People: The Manege Affair Revisited,” Kritika 6.4 (Fall 2005): 673716. 642 On these anxieties, see Dobson, Khrushchev’s Cold Summer, 156-88.