Culture and Rhetorical Expectations: A Perspective for Technical Communicators
In this article, I discuss how individuals who communicate about technical and scientific topics (i.e., technical communicators) can apply ideas from the theory of rhetoric to communicate more effectively with individuals from other cultures. In so doing, I present a question-based strategy technical communicators can use for planning how they will develop different communication products (e.g., written reports, instructions, websites, etc.) for audiences from cultures other than their own.
The writing consultant as cultural interpreter: Bridging cultural perspectives on the genre of the periodic engineering report
The periodic engineering report can become a source of conflict and frustration when North American engineers collaborate with colleagues abroad. To overcome such difficulties, technical companies may hire writing consultants, who then take on the additional role of cultural interpreters, helping the partners bridge differences in both the practice of engineering and the language and culture of each country. As such a writing consultant, I worked with a Canadian engineering company, its Russian contractors, and a Russian translator to analyze the sources of difficulties in their reports. The language of the reports was English, but differences in tone as well as reader expectations about organization, format, and appropriate content caused misunderstandings among the collaborators. Contrastive rhetorical analysis helped to identify problems in both the conception of the report as a document and the translation of particular text.
Negotiating the cultural and economic outcomes of sport heritage attractions: the case of the National Baseball Hall of Fame
ABSTRACT Contemporary museums must balance their roles as commercial entities and repositories of various, and often dissonant, heritages and histories. Sports museums in particular often have clear commercial and nostalgic aims, particularly through tourist visitation, though the extent to which they represent more challenging narratives remains unclear. This paper examines how one of the most famous sports museums in the world, the National Baseball Hall of Fame (NBHF) in Cooperstown, New York, balances its dual role as tourist attraction and repository of baseball's sometimes checkered past. It was found that different sections of the museum provide greater or lesser degrees of engagement with more controversial issues, although the commercial outputs and appeal of the museum remains clear throughout. Utlimately, the NBHF demonstrates that balancing veneration and critique in collections can be commercially prosperous, and can provide a template for other sport and popular culture museums who may be wary of incorporating more challenging narratives in their exhibits. Furthermore, the symbiotic relationship between the Hall of Fame and the village of Cooperstown, particularly in creating and maintaining cultural and economic outputs, requires further exploration.