Process pedagogical approaches - a tool to reach target groups of universities
The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.
The need of relationship marketing in higher education
This paper is about research conducted in order to find the graduates’ perceptions regarding their opportunities to find a job after the 1 cycle of study. The main aim was to find their intentions to look for a job in the study field and how they perceive the easiness to find such a job. The outcomes have revealed that the respondents want a job in the study field, but they are anxious about a good integration on the labour market. In this respect, the higher education institutions have to communicate better with their students and other stakeholders in order to implement the relationship marketing in the organisation.
RDF Keyword Search based on Keywords-To-SPARQL Translation
In this paper, we present a summary of our work on RDF keyword search. Given a set of keywords, our method automatically generates a set of candidate SPARQL queries, and their natural language description, to be evaluated on the RDF data graph. We discuss our approach, highlighting current and future directions.