Process pedagogical approaches - a tool to reach target groups of universities
The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.
THE NECESSITY TO IMPROVE QUALITY IN HIGHER EDUCATION SERVICES. CASE OF ROMANIA
This paper is about the necessity to establish a quality management system in universities capable to improve the performance of these ones and to achieve the excellence in their current activities. The research objectives were to analyse the main trends of higher education services in Romania and to propose future strategies in line with the current orientations at the European level. The results of our research stress the necessity to improve the quality inside the higher education institutions as the education market become smaller year by year mainly due to the demographic changes. In this respect the EFQM Excellence Model could be used in the development of the Quality Management System.
Historias de mi barrio: contemporary art in a community at high risk of social exclusion
Abstract Historias de mi barrio is a piece of pedagogic research aimed at highlighting the way art can articulate the relationship between the educational context and a neighbourhood at high risk of social exclusion. The starting point for this study was to ask whether this type of research, centred around the arts, was suitable in complex contexts and whether it might eventually lead to pedagogic improvement. The results gathered, and indeed the work carried out by the artists and university lecturers involved, together with pupils 6–12 years old and their instructors in a state school, provide evidence of a positive answer – and notably of the necessity of knowing about the socio-economic reality of the student cohort when planning learning projects and of the importance of the arts as a crucial element in education.