THE SUSTAINABLE RECOVERY OF THE TOURISM'S POTENTIAL OF VEGETATION IN THE BASIN OF SUCEAVA RIVER
Our study followed in the first part, the analysis of the tourism potential of the natural vegetation within the basin of Suceava, the identification and description of the specific of tourism resources imposed by bio diversity, the drawing of cartographic representation of synthesis to reveal its potential volume and quality. In the second part, the data analysis and synthesis has allowed advancement of proposals for the development of tourism activities in sustainable development and the growing importance of this sector in all economic activities in the area and the NE Region.
Protected areas from the region of Suceava and its touristic valorization *
The study, based on specialised documentation of field research, of comparative analysis highlights opportunities within Suceava area and its surroundings regarding the touristic and scientific potential in the dendrological park Sipote and six natural reservations of flora and forests. As a result we can distinguish species of plants, glacial relics, trees and forested areas which are very valuable and attractive biologically, ecologically, educationally and touristically. The endemic elements are very important from a scientific point of view for the researchers because they make it posible to reconstitute the evolution of flora and fauna. Together with the sheltered climate and the clean air, flora offers many opportunities to the polyvalent tourism through the charm and the vivid colours during flowering, providing a place of quietness and inner balance. The ecosystems within Suceava area have a valuable and attractive potential which offers the opportunity to know, investigate and inform specialists from different areas such as ecotourism, educational tourism, agrotourism and rural tourism for other categories of visitors.
Key Elements of a Model for Sustainable Tourism
Motto: "Travelling means going to look very far for the longing to return home." George Elgozy Abstract: Destination, or the terminus of tourists' holiday, is a complex link between geography (with all the resourceshuman and naturalit offers you) and tourism (with all the activities they can undertake and services they can consume during the stay). The services forming the tourist product/products offered/given at a destination, and which must be differentiated from those offered by competitors, are the ones "forming" the brand. By tourist destination one can understand a country, a region within a country, a city, a village or a resort. Whatever the type of destination, the marketing tasks are the same: creating a favourable image of the destination in the target segments of visitors, the design of tools to support and promote the image and, not least, promoting the image of the destination in the regions of origin. These topics will be covered in this article, focusing on elements that define a tourist destination, the functions of a destination, but also the items which define the image of a destination and its competitiveness, which offer extra durability. Tourist destinations with limited financial resources for marketing activities face many difficulties in producing an impact on the tourist market. It is therefore vital for Romania to adopt a policy of marketing such as "hitting the bull's eye", thus directing the efforts toward clearly defined goals and using the most effective marketing tools.