Integrated communication: a theoretical perspective
Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world
Undergraduate perception of corporate communications
Examines undergraduate corporate communications, and argues that the division into marketing and non‐marketing components is only partial. Students' curriculum choices often reflect society's rejection of political activity, but involvement in marketing communications can lead to conflictual activity. Presents the case for redesign of the curriculum to reflect the unity of communications, and provides a short, political economy analysis of UK organizations.
REJOINDER TO BLOCK'S DEFENSE OF EVICTIONISM
I AM THANKFUL TO WALTER BLOCK (2010) for his comprehensive and perspicacious engagement with my critical remarks regarding his theory of evictionism (Wisniewski 2010). I also appreciate his kind words about what he sees as the merits and strong points of my argumentation. However, as one could easily surmise from my decision to write this rejoinder, I found his defense of evictionism unconvincing, though certainly informative and thought-provoking. Without further ado, let me now proceed to explaining why.