Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria
Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference to Abdullahi Fodiyo Library Complex, Usmanu Danfodiyo University, Sokoto. The paper also reports marketing strategies employed by Abdullahi Fodiyo Library in promoting and attracting more library clientele as well as keeping them for long in the library. The paper concludes by advising librarians to wake up to promote their libraries through advertisement, exhibitions and displays, publicity, public relations to mention but few.
The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library
This chapter identifies critical issues in the use of digital devices, opportunities, and challenges in marketing library products and services in academic libraries. It examines empirical literature as a review method on the use of digital devices in engaged academic libraries in marketing library products and services. From the findings, it was revealed that library products and services are underutilized because of lack of marketing strategies and programs to create awareness of available resources and services in academic libraries. This resulted in negative attitudes and behaviors towards reading culture among library users. Digital devices transform and widen the reach, management, storage, and delivery of information. They make library products and services more interactive and maximize utilization of library products and services. The study shows that digital devices influenced attitudes, behaviors, and perceptions of library users positively, which shows that there is a great need to employ digital devices in marketing library products and services in academic libraries.
Detection of Fractures Based on Directional Filtering in Image Logging
According to the feature of the direction of fractures in image logging, a method of fracture detection in image logging based on directional filtering is presented in this paper. The fracture image is filtered by the corresponding filter based on the local direction of fractures, which enhances the fracture traces in the direction of fractures in image logging. The final fracture traces are extracted by the combination of the results of both directional filtering and the threshold segmentation. Experimental results show this method effectively detect the fractures in image logging.