Principles and Practice of Social Marketing: Case study: the Act–Belong–Commit campaign promoting positive mental health
The Act–Belong–Commit community-based social marketing campaign targets individuals to engage in activities that enhance mental health. It simultaneously encourages community organisations offering such activities to promote their activities under the Act–Belong–Commit banner. The campaign provides a simple framework for mental health promotion professionals to communicate with, and gain the co-operation of, potential partners and stakeholders within and outside the health system. The campaign was developed as an upstream or primary prevention intervention. However, the campaign messages are also appropriate for at-risk individuals and groups (secondary prevention), and for people recovering from a mental illness (tertiary prevention). Hence, as it evolves the campaign is developing a number of programme components and partners for secondary and tertiary prevention. The campaign is conducted by Mentally Healthy WA, a group based within the Faculty of Health Sciences at Curtin University in Western Australia (WA). This chapter draws on a number of publications available from the website (e.g., Donovan, James and Jalleh 2007; Donovan et al . 2003a, 2006a; Jalleh et al . 2007).
Community-Based Prevention Marketing
This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the “Believe in All Your Possibilities” program, lessons learned that have led to revision and improvement of the CBPM framework are described.
Pyrite multiple-sulfur isotope evidence for rapid expansion and contraction of the early Paleoproterozoic seawater sulfate reservoir
Abstract Earthʼs oxygenation is often described in terms of two unidirectional steps at the beginning and end of the Proterozoic Eon, separated by a long-lived intermediate redox state. Recent work defines a more complicated path to oxygenation, exemplified by an apparent drop in oxidation state following the early Paleoproterozoic Lomagundi carbon isotope excursion. The timing of this proposed drop in oxidation state is not well constrained, and it is not clear how it relates to redox conditions during the remainder of the Proterozoic. Here we present a study of pyrite multiple-sulfur isotopes, supported by Fe speciation and organic carbon isotopes, from early Paleoproterozoic black shales. We find evidence for the rapid expansion of the seawater sulfate reservoir during the Great Oxidation Event at ca. 2.3 Ga followed by a subsequent contraction in the size of the seawater sulfate reservoir at ca. 2.05 Ga. This scenario is consistent with the emerging view of a rise and fall in surface oxidation state during the early Paleoproterozoic. Comparison of our new data to other records of the seawater sulfate reservoir suggests that the elevated sulfate concentrations that characterize the early Paleoproterozoic did not return until the late Neoproterozoic.