From Gray Panther to National Nanny: The Kidvid Crusade and the Eclipse of the U.S. Federal Trade Commission, 1977–1980
This article chronicles the FTC's proposal to significantly limit children's advertising in 1977, a controversial episode for advertisers and corporate America alike that has come to be known as the “kidvid crusade.” As a comprehensive political economic analysis, this article relies on dozens of trade press articles, archival sources, government documents, and oral histories. In 1978, the U.S. Congress launched a retaliatory attack on the FTC; failing to renew the FTC's funding, it shut down the agency for the first and only time in U.S. history. The kidvid crusade is a lens through which to understand the broader political and economic shift toward neoliberalism in the coming years and, indeed, portended the rise of deregulation and new forms of corporate public relations in the political sphere.
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment.In "Advertising on Trial", Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well.
Just Wars: From Cicero to Iraq
Preface and Acknowledgements. Introduction -. PART I: MAPPING THE JUST WAR TRADITION. Chapter 1: Antiquity -. Chapter 2: The Middle Ages -. Chapter 3: Renaissance and Reformation -. Chapter 4: From Holy War to Enlightenment -. Chapter 5: Modernity and Beyond -. PART II: CONTEMPORARY ISSUES. Chapter 6: The Just War Tradition Today -. Chapter 7: Terrorism -. Chapter 8: Pre-emption -. Chapter 9: Aerial Bombing -. Chapter 10: Humanitarian Intervention -. Conclusion. Bibliography -. Index