"Useful Cinema," of What Use?: Assessing the Role of Motion Pictures in the Largest Public Relations Campaign of the 1920s
Using testimony and subpoenaed exhibits published in the seventy-two-volume record of a Federal Trade Commission investigation, this article traces the role of motion pictures in the private utility industry’s public relations campaign against municipal ownership and federal regulation in the 1920s. This article reconstructs the utility companies’ decision to employ films in its campaign; the production, distribution, and exhibition strategies for its motion pictures; and the relationship of producers to sponsoring organizations. Ultimately, the article argues that the use of film in this campaign was experimental and, relative to other media, limited, but by investigating such experiments with film, we can identify institutional agents struggling to find a “use” for cinema, thereby enabling media historians both to identify what determinants might cause an organization to find cinema more or less useful at different historical moments and to better assess cinema’s changing cultural status and social functions.
Beyond the Screen: Institutions, Networks, and Publics of Early Cinema
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Italian Influence on the Development of Calvinist Scholasticism
THIS ARTICLE TRIES to show that the rise of Calvinist scholasticism, which was the most important development in Calvinist theology during the second half of the sixteenth century, stemmed largely from several converging Italian influences, particularly from the writings of Peter Martyr Vermigli and Jerome Zanchi. Here Calvinist theology refers not only to the personal thought of John Calvin but also to the teachings of the founders of the Reformed or Calvinist tradition as it spread out from Geneva and Switzerland to France, Germany, England, Scotland, Poland, and the Low Countries. In this context Calvin emerges as the brightest star in a galaxy of Reformed theologians which includes Heinrich Bullinger, Pierre Viret, Theodore Beza and Wolfgang Musculus as well as Martyr, Zanchi and others. These theologians were often more influential than Calvin himself at a given place or time or on a given point of doctrine. Bullinger, Martyr, and Martin Bucer were all more important for spreading Calvinist ideas to Edwardian England than was John Calvin. Early Elizabethan Protestantism looked more to Zurich than to Geneva, as did early Polish Calvinism. German Calvinism owed more to Heidelberg than to Geneva.' These leaders developed their theologies sometimes in mutual dependence, sometimes with surprising independence. By no means was their relation to Calvin simply that of disciple to master, for each gave a personal nuance to his style of Calvinism. Thus the sixteenth century Jesuit Cornelius Schulting states on the opening page of his five volume polemic against Calvin and Peter Martyr that Martyr was clearer and far more learned than Calvin.2 Recently John Bray has pointed out that research in seventeenth century Calvinism leads "to the conclusion that the impact of Calvin upon the Calvinistic movement has been greatly over-rated. It may well be that some of