The importance of socio-economic factors in recruiting and sustaining the all-volunteer force.
Abstract : This thesis investigates the importance of socio-economic factors in recruiting and sustaining the All-Volunteer Force. It reviews previous research which explored the inherent factors of the recruiting effort in attaining enlistment standards. It considers the problem areas and goals of attracting and recruiting sufficient numbers of qualified enlisted personnel to fulfill the manning level requirements needed to satisfy military operations and missions. In addition, a brief history of military manpower procurement from a draft environment to the transition of volunterrism is included. The concepts of enlistment standards, factors influencing enlistment, and incentives enhancing enlistment are also discussed. This report concludes with recommendations concerning proposed changes to ensure the viability of the recruiting effort in sustaining the All-Volunteer Force concept. (Author)
Navy Recruitment Potential in Junior Colleges
Abstract : The major objective of this survey research project was to estimate the Navy recruitment potential of male, junior college students. The results of a national survey of 807 students suggest that a promising recruitment market exists for officer and enlisted recruiting, including both the active force and the Reserve. A second objective was to determine if the enlistment potential of male, junior college students varies in terms of common demographic characteristics such as age, education, race, family income, mental ability, etc. There were very few instances of demographic variables being related to enlisted potential or officer potential. A final objective was to determine the relative preference of male, junior college students with respect to alternative recruitment strategies. This involved the evaluation of preferred alternative modes of contact, e.g., the recruiter or the various advertising media. Survey findings document the importance of the recruiter, and suggest promising media and appeals which could be employed in recruitment advertising directed to this target market segment.
Attitudes of Youth Toward Military Service in a Zero-Draft Environment: Results of a National Survey Conducted in November 1972.
Abstract : The study analyzed the 1972 results of a continuing DoD national survey aimed at studying the enlistment motivation and attitudes toward military service of American youth. A total of 1,924 male youths, aged 16 to 21 years, were interviewed during a period of low draft calls, reduced troop levels in Vietnam, and increased service pay allowances. Topics covered included their willingness to enlist in the active service under a zero-draft condition, to volunteer for active service as officers, and their views on enlistment incentives, service preference, and career objectives.