Marketing Militarism to Moms
This essay fuses a feminist analysis of news media with political economy and branding research to examine a case study of how a group of mothers – “Security Moms” – became branded and pressed into profitable service for the Republican Party and a “peace through strength” think tank. I argue that constructed identities like this one, which come in and out of vogue in mainstream news media, tell important stories about the media's relationship to feminism. Since the 1990s, news stories in the United States have popularized groups of women and men supposedly cohering around particular practices: “Soccer Moms” and “NASCAR Dads,” for example. Such identities not only prove to be profitable for corporations, they also politicize identities and reinforce both neoliberalism and self-surveilling governance. 
 
 
Keywords: 
 
news media; 
branding; 
Security; 
Moms; 
militarism; 
feminism
The Myth of "Security Moms" and "NASCAR Dads": Parenthood, Political Stereotypes, and the 2004 Election
The objective of this article is to explore the impact of being a parent on political views and to test the accuracy of the "Security Mom" and "NASCAR Dad" labels that were pervasively applied in the context of the 2004 presidential election. Copyright (c) 2007 Southwestern Social Science Association.
Satellites and Education in Australia--Learning from International Experience
Australia's domestic satellite service, AUSSAT, began operating in August 1985 and will be fully operational with the launch of the third satellite in late 1986. An examination of international educational satellite systems relevant to primary and secondary education in Australia is presented. Information collected and analysed is intended to inform decision-making.