컨벤션 정보원천 및 정보내용탐색이 컨벤션목적지 방문만족도 및 충성도에 미치는 영향
This study was to investigate information sources and a degree of information search of convention destination that affect convention destination visitors" satisfaction and loyalty. From the literature revew the survey questionnaire was developed and data were collected from 344 useful samples at KINTEX & COEX. The target sample were visitors who had the convention destination information search experience. Factor and multiple regression were performed the factor analysis delineated 7 underlying factors related to information source such as outdoor advertisement, a public institution guide & travel agency, internet advertisement & specialized magazine, blog & SNS, mass media, organizer homepage/institution site & brochure, personal information source. And 4 different convention information search were confirmed such as convention destination service information, the background & introduce of convention or organizer, agenda & schedule, program. The resutls showed that information sources and search influence covention destination visitors" satisfaction and loyalty. More theorectical and practical implication were discussed in the conclusion section.
Traditional Culture Experience Art Research
This thesis is about studying work on interactive media art painting bamboo by playing the daegeum making daegeum, traditional korean musical instrument, as a new interface based on digital. Noble men of the Chosun Dynasty painted Mookjookdo for correcting land building spirit. Daegeum is also called as an instrument for spiritual exercising as it has fine and full sound to comfort joys and sorrows of noble men. The symbolization which matches with daegeum works well together continuously in Mookjookdo and finishes the work. In this painting, breathing(daegeum performance) leads aloof mind state for approaching nature of the art. The purpose of this art is to have international communication between cultures by reinterpreting traditional culture content to digital. Therefore, with the result of this art, it proves that it is the interactive work as a new form to enjoy internationally through international exhibition and thesis.
Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases
As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile applications and QR codes in the wine purchase decision. Results suggest that wine consumers that consider themselves wine connoisseurs or experts, enjoy talking about wine, and are interested in wine that is produced locally, organically, or sustainably are more likely to employ technology in their wine purchase decision. While disruption appears to have occurred on the supply side (number of wine applications available and the number of wine labels with a QR code), this research suggests that relatively little change is occurring on the demand side (a relatively small segment of the population—those already interested in wine—are employing the technology to aid in their purchase decision).