Writing and rhetoric along the U.S.-Mexico border
This article explores the rhetorical patterns of writers along the U.S.-Mexico border. The article first explores the complex history of the border region, and grounded in this cross-border history, the article rejects border theories that privilege the local and U.S. view. Instead, based on the Human Capability Approach, this article explores five "functionings" or typified rhetorical patterns or genres on the border and examines how writers along the border are capable of working in a variety of these functionings. It grounds this analysis in health communications but ends by discussing how different Spanish-English multilinguals manifest different variations of these five functionings based on their individual rhetorical and cultural histories.
ESL writing in the University of Guanajuato : the struggle to enter a discourse community
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Same Same But Different - also in Europe! A New Methodological Approach in Cross-Country Analysis of Communication Structuresapplied to five EU member states
The EU still lacks a truly European public sphere. On this level, there is still a clear lack of integration between individual member states. This means that national public spheres and cultures are still of great importance for European communication and media professionals. Comparative research into the similarities and differences between different nations is therefore valuable for cross-border PR communication activities. This paper lays out the methodological foundation for such research, discussing possible approaches and difficulties associated with comparative research. The author then introduces a potential heuristic framework for comparative analysis: the International Corporate Communication Compass. This framework is applied to five case-study EU countries (Denmark, Germany, France, Poland and the UK), showing the differences and similarities in a range of different contexts that affect public communication in all its forms. The conclusion examines how the results of such studies could be used in order to compare communication identities of different countries. This can potentially help in the development of a European public identity on the long run and in a first step can led towards a better, more adapted communication structure about European citizenship. Ultimately, communication structures within the EU might become more Europeanized than they