Attitudes and perceptions of public relations professionals towards graduating students’ skills
Abstract The study asks whether universities should educate public relations students with a focus more on traditional skills or new technical skills. Results of a survey of 113 public relations professionals show that, while new technical skills are seen as increasingly important, professionals still value traditional skills more. Within the new technical skills, professionals emphasized the latest trends.
The rise of digital intelligence: challenges for public relations education and practices

Purpose
This research paper explores the development of four categories of skills (operational, informational, strategic and digital fluency) as dimensions of the digital intelligence. The purpose of the pilot study is to determine the consequences of these gaps on PR practices and the directions for educational adaptation.


Design/methodology/approach
A questionnaire was applied on a convenience sample of 98 PR students from Romania, in March 2014. The majority of students (n = 88) were of 20 to 25 years of age.


Findings
The results of the survey showed an approximately equal level of development for each of the four skills in the sample of PR students (with a lower degree for the information skills). The general level of development is rather good and shows that the “digital literacy” acquirement is a need for the specialists from older generations to communicate with younger publics.


Research limitations/implications
The third category of skills (strategic skills) has been coded as a set of actions – instead of being coded as a set of self-assessed abilities – which created differences in measuring.


Originality/value
The results showed the level of public relations students related to the development of new skills in the digital environment.

Good elementary education
Abstract The aim of this study is to identify good elementary education standards that would contribute to the elimination of inequalities in the implementations regarding the utilization -and making it utilized- of the right to elemetary education. Being a descriptive one, this study attempted to identify the definitions and explanations of the right to education in universal documents by a review of literature. The study then attempted to explain the drawbacks concerning the protection and the utilization of the right to education. The study proposes some standards such as accessibility, content, operation so as to eliminate the obstacles hindering the utilization of the right to elementary education.