New Products — Strategies and Risks for Smaller Firms
Despite the attractions and high profit or growth potential of expansion by new products into new markets, smaller firms, particularly the specialist resource and general sub‐contractors, should think very carefully before committing a high proportion of their resources into developing new products that lead them into new market areas beyond their current experience. The skills of the small marketer—the goal of many new product introductions—can take a long time to acquire.
Outsourcing and knowledge integration in new product development
This thesis deals with two aspects of knowledge needed for new product development; theaccess to external knowledge through outsourcing of NPD and the integration of knowledgedeveloped when outsour ...
Evaluating Cultural Authenticity in Multicultural Picture Books: A Collaborative Analysis for Diversity Education
This study examines cultural authenticity reflected in multicultural picture books. Specifically, this study attempts to reframe issues surrounding the topic of cultural authenticity based on a systematic and empirical analysis of picture books that represent three different ethnic groups: African Americans, Asian Americans, and Hispanic Americans. A total of forty-five systematically selected picture books that represent fifteen books per ethnic group were selected and evaluated by multiple reviewers who were insiders of the culture. A coding scheme was developed to evaluate each book in terms of profile of major and minor characters, settings of the story, stereotypical features, and cultural authenticity. An in-depth evaluation of all selected books was added by a team of three reviewers in order to validate the results of the coded analysis. This study aims to shed light on library youth services and diversity education in a society with increasing ethnic diversity.