Eastern European marketing systems and Western marketing research voids: A research agenda
Abstract Starting with detente, there has been a marked improvement in North American trade with the U.S.S.R. and other Eastern European countries. This trend is predicted to continue at an accelerating rate in the years ahead. Despite this, trading and business systems of these countries are not likely to alter much. In most cases, planned purchases are going to continue, although the intensity may vary. Public policy makers in these countries decide well in advance what type of products or services they are going to purchase, because their purchases must conform with the goals of the annual foreign trade plan and the allocations of foreign exchange available for that particular purchase. Most aspects of Eastern European markets and marketing practices are not well known by North American company managers dealing with these countries. In most cases, lack of information about these markets often leads to misunderstanding and, hence, lost opportunity. The purpose of this article is to determine the critical research voids in an effort to facilitate the expansion of North American-Eastern European trade. To this end, a four-step procedure is proposed to pinpoint areas of research for immediate attention.
The influence of culture on cosmetics consumer behavior
Culture is a pervasive influence which underlies all facets of social behavior and interaction. It is embodied in the objects used in everyday life and in modes of communication in society. Cosmetics are ubiquitous elements of women‟s consumer culture one of the imperatives of contemporary life, and represent one of the most important ways women present and transform their public persona. In today‟s society, beauty and physical attractiveness are constantly emphasized as desirable and admirable characteristics. This research focuses on the influence of culture on consumers‟ cosmetics buying decision making process.
A STUDY ON ORGANIZED RETAILING AND ITS CHALLENGES AND RETAIL CUSTOMER SERVICES
India is becoming most favored retail destination in the world. Today retail sector contributing 10% to countryâ€™s GDP. Indian retail industry is ranked among the ten largest retail markets in the world. The change of attitudes of Indian consumers and the emergence of organized retail formats have transformed the face of retailing in India. Organized retailing offers huge potential for future growth of retailing in India. This paper provides information about the growth of retailing in India. And also focuses on the challenges faced by organized retail sector in India. It also emphasize on major players of retailers in India and customer services provided by the retailers. This paper also deals with various retail formats and the opportunities for the growth of retail industry in India and also provides some suggestions to overcome the challenges.