Assessing human resource needs and priorities.
Some of the strategic developments in hospitality and tourism markets are reviewed, including a growing interdependency between these two service industries. In the context of contraction in the labour market, the implications for sustained business expansion are considered with reference to the formulation of strategies to recruit, retain and develop employees in the decade ahead.
The Operational Challenge of Hotel Short Breaks
Sustained growth in the short break market has enabled hotel companies to develop nationally recognised brands such as Thistle Hotels′ “Highlife Breaks”. Success in the serviced accommodation sector of this market critically depends on effective retail brand distribution and the responsiveness of managers in meeting consumer expectations. Some of the challenges for managers arising from a consumer research project undertaken by Highlife Breaks are considered.
The Hospitality Industry in the 1990s: Some Critical Developments
Important developments in the hospitality industry in the 1980s are reviewed and their implications for the 1990s discussed. It is proposed that social and demographic changes will continue to produce a great influence on the demand for hospitality services. Continued success in the 1990s will depend on effective response to changes in the marketplace. In particular, it is foreseen that European firms are likely to expand in the early 1990s as they compete in the Single European Market; and there will also be more opportunities on a global scale, particularly in areas such as the Asia Pacific region.