Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria
Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference to Abdullahi Fodiyo Library Complex, Usmanu Danfodiyo University, Sokoto. The paper also reports marketing strategies employed by Abdullahi Fodiyo Library in promoting and attracting more library clientele as well as keeping them for long in the library. The paper concludes by advising librarians to wake up to promote their libraries through advertisement, exhibitions and displays, publicity, public relations to mention but few.
The use of print library materials in the era of digital resources in institutions of higher learning in Namibia: a case study of the University of Namibia (UNAM) and Namibia University of Science and Technology (NUST)
A thesis submitted in partial fulfillment of the requirements for the requirements for the Degree of Master of library and information
Marketing of library services: a case study of selected university libraries in Kenya
Regardless of the type, libraries are under pressure to justify their existence and funding through provision of customer‐ or market‐oriented services. This requires a shift from product or service orientation to customer or need orientation. Different marketing concepts provide libraries with the tools for collecting and analysing useful data about information needs of customers, which assists in designing, developing and delivering appropriate services. This paper examines the methods used by university libraries in Kenya to market their services to different categories of users and the problems experienced therein. It concludes that, although efforts have been made to achieve this, more emphasis must be put on promotion of the already existing services and therefore on the need for university libraries in Kenya to adapt more systematic techniques in collecting data on their user needs, if they are to design and deliver services that fit user requirements.