The Public Service Broadcaster of Lithuania in the Era of Commercialization
The television industry in Lithuania is analyzed in this thesis with a focus on the impact of commercialization on the public service broadcaster. The purpose of the research paper is to describe the impact of the changing market on the public service broadcaster of Lithuania using as theoretical framework the approach of the political economy of the media and communication and quantitative methods. One part of the thesis is the theoretical research, which is done by analyzing and systematically presenting books and articles that relate to the thesis’s topic. In the second part of the work, the theoretical framework is applied to the Lithuanian television market. In addition, an empirical study is conducted in order to apply the theoretical discussion and answer the main research question. The main results of the study suggest that the public service broadcaster of Lithuania managed to maintain its programmes’ diversity. However, the amount of entertainment, imported production and advertising has increased. Therefore, a certain concern about growing commercialization is reasonable. These changes correspond to the tendencies in the European television industry. However, Lithuanian viewers seem to prefer the more heavily commercialized programmes since the leader of the market is a commercial television station, whose market share is almost twice bigger than LTV’s. Thus, LTV is facing a dilemma between preserving quality and diversity and commercializing its programmes in order to increase its audience share (dilemma between quality and audience share).
Competition, Concentration and Diversity in European Television Markets
This study investigates how competition, concentration and public broadcasters influence diversity of programme supply in European television markets. It focuses on free, national generalist channels; studies programmes as provided throughout the day; and tests hypotheses with data on Finland, France, Germany, Greece, Italy, the Netherlands, Spain and the U.K. for the late 1980s and 1990s. It concludes that competition is moderate in most markets. Under these conditions, competition and concentration contribute to a diverse supply of programmes that mirrors audience demand, while public broadcasters increase diversity of supply above competitive market levels.
Assessing student learning in higher education
Chapter 1. Introduction to the Text, Chapter 2. What is Assessment?, Chapter 3. Student Learning, Chapter 4. Methods and Strategies: An Overview, Chapter 5. Assessing Essays, Chapter 6. Multiple Choice Questions, Chapter 7. Assessing Practical Work, Chapter 8. Assessing Projects, Chapter 9. Assessing Problems, Chapter 10. Assessing Oral Communication, Chapter 11. Self and Peer Assessment, Chapter 12. Self Assessment: Related Approaches, Chapter 13. Using Computers in Assessment, Chapter 14. Changing Assessment, Chapter 15. Reliability, Validity and Examining, Chapter 16. Quality, Standards and Underlying Issues, Bibliography Notes and comments on activities Some further reading Appendix One: Examples of examination questions in Arts, Law and Social Sciences