Process pedagogical approaches - a tool to reach target groups of universities
The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.
EFFECTIVE OCCUPATIONAL COUNSELLING FOR THE UNEMPLOYED Kot S., Pigoń Ł.
Recruitment is usually a long-term and expensive process that generates substantial risk. A survey showed that, depending on the job position, costs connected with replacing an employee range from one third of annual pension to the level of two-year salary in the case of senior managers. Being aware of these costs, the most of organizations worldwide and in Poland are planning the recruitment process to verify the level of concrete competencies of a potential candidate. Despite this advanced system of recruitment, one of the major concerns that human resource departments are facing when searching for future employee is insufficient competencies. Enterprises today are searching for talents, with talent in the recruitment process being a wide concept which, depending on a job position, might mean quite different things. Labour market in Poland Employment in Poland represents a major problem for both those who seek employment and the employers. Similar problems can be observed in other European countries, especially in those from the area of former communist bloc (Jencova et. al., 2013). Unemployment rate in January 2014 in Poland reached 14%while it amounted to 13.4% in December 2013, and 14.2% in January 2013 (STAT GOV). Therefore, some variations can be observed throughout the year, however, without a substantial effect on the trend. A trend of around 14% has been maintained for several years. Being aware of constant high level of unemployment, both employers and employees have to search for innovative activities, both in terms of the recruitment process and the methods of preparation of prospective employees for this process. The prospects for changing this status seem to be promising. The Manpower report shows that, in five regions studied in Poland, an increase in net employment is expected, reaching even 12% depending on the region (ManpowerGroup). Although the prospects are positive, the highest increase in unemployment rate in Poland is reported in the group of people with higher education level (Kot and Szczepanik). Although the absolute number of the unemployed in this group is the lowest, its increase is, however, the highest. One of the most natural methods to prevent this situation is to increase expenditures for education. Expenditures on higher, secondary and primary education are increasing in the most of the European Union countries (Ślusarczyk and Herbuś, 2012). Countries of the European Union have been making a concerted effort to realize the concept of the European school which would be subject to continuous
The complexity of relationship marketing for service customers
Purpose – There are a number of assumptions inherent in relationship marketing, including claims that a relationship should be developed with all customers in all situations. This paper seeks to show that marketers should not automatically use relationship marketing techniques for all products and for all customers.Design/methodology/approach – This paper reports the results of an empirical survey of 287 consumers for five service products in which consumers were asked to assess the strength of the relationship between themselves and their supplier.Findings – Relationship strength was found to vary significantly between service products and individual customers, and the impact of duration of the relationship and the frequency of purchase on relationship strength depends greatly on the nature of the service product. It was also demonstrated that some customers want a closer relationship with service providers than other customers, and this aspect significantly affects the strength of relationship perceived...