Evaluative criteria for purchasing leisurewear: Taiwanese and U.S. students in a U.S. university
The purpose of this research was to provide exploratory information relating to the young consumer market in terms of purchase criteria for leisurewear. Data were obtained from 105 Taiwanese and 126 U.S. students at a major mid-western U.S. university. Direct hand-in questionnaires were employed to obtain a higher usable questionnaire rate. Purchase criteria used for this survey were price, style, brand, fabrication, size/fit, media exposure, colour, country of origin, and quality. Several factors under each criterion were provided. Students were asked to rank the importance of each criterion/factor. Results indicated that much similarity existed between these two groups of students in purchasing leisurewear. However, U.S. students rated highest (in descending order) price, size/fit, style and quality while Taiwanese students ranked highest (in descending order) price, style, quality and size/fit.
Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel
To identify criteria considered by consumers while making garment purchase decisions, free response interviews of 80 female customers were conducted at point of purchase in two specialty apparel stores. Subjects described the criteria they used to evaluate a garment they had tried on. The most important criteria for apparel assessment were related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase their garments revealed that different criteria had primary effects in two stages of the purchase process. During the Interest phase, color/pattern, styling, and fabric were most critical in influencing selection of garments from the display racks. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the Trial phase in the dressing rooms. The research begins to fulfill a need for store intercept data collection, study of free responses minimally shaped by the researcher, and development of theoretical models of the apparel purchase process.
Pasteurella haemolytica serotype 1 colonization of the nasal passages of virus-infected calves.
Nasal passages of calves with a virus-induced respiratory tract disease became colonized by Pasteurella haemolytica serotype 1 after they were inoculated intranasally with P haemolytica. Inoculation with infectious bovine rhinotracheitis virus caused a more severe clinical illness and resulted in a greater degree of colonization with P haemolytica than developed after inoculation with parainfluenza-3 virus. Nasal passages of parainfluenza-3 virus-inoculated calves were colonized to a greater degree with P haemolytica than were those of healthy, nonstressed calves. Calves were susceptible to P haemolytica colonization during or shortly after virus-induced illness, even though they had been previously exposed to P haemolytica and had serum antibody and nasal secretion antibody to P haemolytica.