Social TV: The Future of Television in the Internet Age
Television's influence on culture and society has been widely acknowledged for many years. On the other hand, with the diffusion of the web and of social networks such as Facebook and Twitter, used in concert with television, the TV experience has become much more interactive and it is now impossible not to acknowledge that television has also become a driving force for social interaction. Furthermore, the parallel diffusion of internet videos and user generated content, fostered by YouTube in particular, has provided the population with a different approach to media and television in particular: consumers have also become producers. This work analyzes how the different technological improvements have changed the definition of television. Special attention is given to how Facebook and Twitter have influenced some of TV's fundamental properties such as liveness, character-centric storylines and flow and to what the YouTube phenomena means for television. The thesis concludes with a forecast about television's future, which confirms the main argument of this thesis: television is increasingly social. Thesis Supervisor: Michael Cusumano Title: SMR Distinguished Professor of Management
The Television Struggle: An Assessment of Over-the-Top Television Evolutions in a Cable Dominant Market
Traditional television screens have lost their monopoly on television content. With a helping hand of digitalization, the introduction of ever more screens in our lives and increasingly faster network technologies, a wide variety of alternative screens and sources of television content are trying to conquer a piece of the audiences' viewing time. This evolution calls for new kinds of services and has the potential to change the current television market. This paper assesses the evolution of over-the-top television services in Flanders, a cable dominant market in which several OTT TV services emerged during the past two years. By presenting an analysis of the market and the results of a large scale end-user survey (n: 1,269) we provide insights on the future of OTT TV and its impact on the current television ecosystem. In the Flemish market, both traditional broadcasters, the channels themselves and new market entrants are launching OTT TV services. These market evolutions are being related to user expectations and usage patterns in order to assess the challenges for future television. This also allows to make assumptions on future scenarios regarding so-called "cord- cutting" behaviour. Because of the high adoption of triple play bundles and fierce competition between the two dominant television distributors, a large scale video cord-cutting scenario is highly unlikely for the Flemish television market. Although OTT TV might gain importance, it will be hard for 'OTT TV-only' services to replace the traditional television distributors.
Educational innovation in Musical Language Course: responses and the overcoming of limitations
This article presents an innovative methodological proposal for the development of auditory education in the course of the Language of Music. Based on this proposal, we analyze an educational community’s response to the innovations implemented, and we identify the limitations recognized throughout the learning and teaching process, as well as the strategies developed to overcome them. To this end, we applied a qualitative methodology with the classroom-based research method. The compilation of data was carried out through participant observation, captured in the journals of the professor and researcher, interviews and analysis of documents. The research results demonstrate that patience, responsibility and perseverance in their work on behalf of the professors have been key to overcoming the limitations identified and in promoting that students enjoy and learn their class contents in meaningful ways. Recibido 05/02/2018 Aceptado: 09/03/2018