Integrated communication: a theoretical perspective
Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world
Undergraduate perception of corporate communications
Examines undergraduate corporate communications, and argues that the division into marketing and non‐marketing components is only partial. Students' curriculum choices often reflect society's rejection of political activity, but involvement in marketing communications can lead to conflictual activity. Presents the case for redesign of the curriculum to reflect the unity of communications, and provides a short, political economy analysis of UK organizations.
Content strategy in LibGuides: An exploratory study
Abstract Since its inception in 2007, Springshare's LibGuides has become a popular content management system (CMS) with academic libraries. The challenges of managing LibGuides content through a cohesive content strategy have not been well documented. The researchers conducted a survey of academic libraries that were using the LibGuides platform in Fall 2019 to determine how institutions are managing content challenges. Of 120 respondents, only 53% of the respondents indicated that their institutions had content guidelines that LibGuides authors were expected to follow. The top three most observed elements of these content guidelines were page design (80%), content reuse policies (77%), naming conventions (73%), and navigation (3%). 15% of respondents' institutions did not review guides once they were published. Of those that reviewed guides post-publication, authors (84%) most frequently reviewed their own guides. These findings imply that LibGuides are largely cared for on an honour system. Guidelines tend towards quantifiable elements and omit more abstract concepts.