Eastern European marketing systems and Western marketing research voids: A research agenda
Abstract Starting with detente, there has been a marked improvement in North American trade with the U.S.S.R. and other Eastern European countries. This trend is predicted to continue at an accelerating rate in the years ahead. Despite this, trading and business systems of these countries are not likely to alter much. In most cases, planned purchases are going to continue, although the intensity may vary. Public policy makers in these countries decide well in advance what type of products or services they are going to purchase, because their purchases must conform with the goals of the annual foreign trade plan and the allocations of foreign exchange available for that particular purchase. Most aspects of Eastern European markets and marketing practices are not well known by North American company managers dealing with these countries. In most cases, lack of information about these markets often leads to misunderstanding and, hence, lost opportunity. The purpose of this article is to determine the critical research voids in an effort to facilitate the expansion of North American-Eastern European trade. To this end, a four-step procedure is proposed to pinpoint areas of research for immediate attention.
Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities
There is of late a renewed interest in trade opportUnitieS with the USSR and Eastern bloc nations. The availability and accessibility of marketing research on Socialist countries is thus an issue that is assuming increasing importance. This article provides an overview of major East‐West trade issues that have achieved research attention, as well as those that have seen neglect so far. An environmental constraints model, applicable to Eastern bloc countries and the USSR, is proposed that may provide guidance for future research.
Old English Manuscripts in the Early Age of Print: Matthew Parker and his Scribes
Covering the first dedicated program in the study of and publication of Anglo-Saxon texts, my dissertation examines the sixteenth-century origins of medieval studies as an academic discipline. By placing recent scholarship on media, materiality, cognition, and intellectual history in conversation with traditional paleographical methods on medieval and renaissance manuscript culture, I argue for a new way of understanding how early modern scholars studied and presented the medieval past. I take as my focus a corpus of emulative Anglo-Saxon manuscript transcriptions produced under Elizabethan Archbishop Matthew Parker. Equal parts facsimile and edition, these transcriptions are a unique example of early modern scholars navigating the often competing demands of late sixteenth century manuscript and print culture. This dissertation is, in part, an attempt to catalogue and document the extent of Parkerian Anglo-Saxon manuscript transcriptions. Temporally displaced from their source texts, Parker and his scribes directly modified many of the medieval manuscripts they recovered by editing, rebinding, cropping, and annotating them according to their own interpretive desires and publication needs. These transcriptions place Parker’s early modern scribes into the textual community of early medieval scribal culture, but their printed manuscript editions are an attempt to bring medieval documents into contemporary discourse. They developed new typefaces modeled on manuscript exemplars and attempted to reframe the printed version of a medieval text as an authoritative surrogate