Evaluative criteria for purchasing leisurewear: Taiwanese and U.S. students in a U.S. university
The purpose of this research was to provide exploratory information relating to the young consumer market in terms of purchase criteria for leisurewear. Data were obtained from 105 Taiwanese and 126 U.S. students at a major mid-western U.S. university. Direct hand-in questionnaires were employed to obtain a higher usable questionnaire rate. Purchase criteria used for this survey were price, style, brand, fabrication, size/fit, media exposure, colour, country of origin, and quality. Several factors under each criterion were provided. Students were asked to rank the importance of each criterion/factor. Results indicated that much similarity existed between these two groups of students in purchasing leisurewear. However, U.S. students rated highest (in descending order) price, size/fit, style and quality while Taiwanese students ranked highest (in descending order) price, style, quality and size/fit.
Understanding Consumers’ Perceptions and Buying Behaviours: Implications for Denim Jeans Design
The purpose of this study is to uncover the relative salient of intrinsic and extrinsic cues as determinants of consumers’ purchasing intent toward denim jeans. To the best of my knowledge, there is no comprehensive study reporting results from Canadian consumers perspective regarding their perceptions and behaviours toward denim jeans. A self-administered survey with Likert scale and open-ended questions were used for this study. Statistical Package for the Social Sciences (SPSS) was used to analyze the salient factors and the correlation of six intrinsic cues and three extrinsic cues of denim jeans. A total of 380 useable surveys were compiled, analyzed and collated. The results of this study revealed that fit of denim jeans was the most important cue followed by style and quality, whereas brand names and country-of-origin were relatively insignificant. In terms of product cue correlation, fabric was strongly correlated with style, comfort and quality. Intrinsic cues played a more significant role on denim jeans evaluation than extrinsic cues. According to the results of this study, young consumers tended to use various product attributes to fulfill their concrete needs and abstract aspirations.
Modelling environmental impacts of marine finfish aquaculture
Summary Our understanding of the interactions between fish farms and the environment has reached the stage where it is reasonable to expect that quantitative estimates of the possible environmental consequences of aquaculture development can be provided for regulatory and mitigation purposes. This paper summarizes recent developments in this area and provides several case histories of areas where theoretical analyses appear to have direct practical relevance. Fish wastes