A review of empirical studies of aggregate marketing costs and productivity in the United States
This article reviews empirical studies of aggregate marketing cost and aggregate marketing productivity in the United States. A methodological comparison is made of five cost studies for 1929 and seven productivity studies covering a period from 1869 to 1968. The cost studies do not clarify—one way or the other—if marketing costs too much or too little. The productivity studies, on the other hand, despite a variety of methodologies, reveal a rising secular trend over the past century. Thus, it may be concluded that irrespective of changes in cost, marketing is becoming more productive.
Hollander's doctoral seminar in the history of marketing thought
Purpose – The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.Design/methodology/approach – The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course.Findings – Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America.Originality/value – There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar.
Second-Generation Process Research Towards Eletriptan: A Fischer Indole Approach
The development of a second-generation process for the synthesis of eletriptan via a Fischer indole cyclisation is described. The finalised process offers several potential advantages over the current route of manufacture including cost, throughput, and safety.