Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account
The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what advantages could have been gained by using PR theory to map out areas of conflict and harmony in a cross-cultural corporate merger, showing how such theory could be applied to similar situations in the future.
Same Same But Different - also in Europe! A New Methodological Approach in Cross-Country Analysis of Communication Structuresapplied to five EU member states
The EU still lacks a truly European public sphere. On this level, there is still a clear lack of integration between individual member states. This means that national public spheres and cultures are still of great importance for European communication and media professionals. Comparative research into the similarities and differences between different nations is therefore valuable for cross-border PR communication activities. This paper lays out the methodological foundation for such research, discussing possible approaches and difficulties associated with comparative research. The author then introduces a potential heuristic framework for comparative analysis: the International Corporate Communication Compass. This framework is applied to five case-study EU countries (Denmark, Germany, France, Poland and the UK), showing the differences and similarities in a range of different contexts that affect public communication in all its forms. The conclusion examines how the results of such studies could be used in order to compare communication identities of different countries. This can potentially help in the development of a European public identity on the long run and in a first step can led towards a better, more adapted communication structure about European citizenship. Ultimately, communication structures within the EU might become more Europeanized than they
Public relations for Asia
PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR