Chanakya - the oriental doctrine creator, the modern management 'guru': an examination of the context
The modern world corporate management and corporate governance is dominated by the theories and practices of the US management system, Japanese management system and European management system. The Japanese have established the dynamics of human capital and knowledge management as the best practices for any organisation. The soundness of Japanese management is derived from its treasure. European and the US management system are known for their contributions in the industrialisation process of the world in the 19th and 20th centuries in the pre and post colonialism era. Indian oriental texts, gospels, practices, concepts, doctrines and arguments through logic are the sources of many Japanese management philosophies. India is a store house of pragmatic management and flawless applications in its ancient history phases. Proved and applied management of Chanakya during the Maurya Dynasty is historically evident as the best ever management practice India has followed. Arthasastra and Chanakya Sutras are the two gospels of Indian management, enough to establish (IMS) the Indian management system for the modern corporate world of 21st century.
Chandragupta Maurya: A Gem of Indian History
Based on original sources, this is a narrative delineating Chandra-Gupta Maurya's personality, his times and his rise to political supremacy.
La participacion de los stakeholders en las iniciativas de branding del hospital en las redes sociales: una propuesta de modelo para construir marcas colectivas
Introduction : All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine. In this framework, many organizations prioritize social media as the main corporate communication tool for building a reputed brand in a collective way along with stakeholders. Objectives : This paper aims to identify a communication model allowing hospitals to efficiently apply branding initiatives on social media in order to build a brand in a collective way with stakeholders. Methodology : We carried out a literature review about corporate communication, health communication, branding and social media; and, then, we proposed the PET Model for Branding Hospitals on Social Media. Results and Conclusion : We conclude that hospitals should create a multidisciplinar corporate communication department, implement management initiatives for allowing health professionals have more time for using social media and integrate health education and patient’s empowerment in every communication initiative.