Expert selection of marketing databases
The selection of online sources to answer marketing queries was investigated by interviewing fifteen professional intermediary searchers. Results indicate an overall performance ranking for the hosts which were most used by these intermediaries. Selection of databases was influenced by cost, type and level of coverage, and the geographical focus of a database. The features and services offered by a host had little influence on database selection. Frequently-used databases were assessed for particular types of marketing information. The results were used to build a prototype expert system which recommends databases for marketing queries. The approach seems feasible, but more research into intermediaries’ expertise is needed.
Choosing a business database: the expert approach
Outlines the results of a pilot research project carried out at Loughborough University. Investigates experts' knowledge and behaviour and aims to determine how experts choose online business databases, and which ones they choose in particular situations.
Joint University Program for Air Transportation Research, 1982
A summary of the research on air transportation is addressed including navigation; guidance, control and display concepts; and hardware, with special emphasis on applications to general aviation aircraft. Completed works and status reports are presented also included are annotated bibliographies of all published research sponsored on these grants since 1972.