Recruitment Issues and Strategies for Adults Who Are Not Currently Participating in Literacy and Adult Basic Education (ABE) Programs.
Adult basic education (ABE) and literacy programs have used many different strategies and tools to recruit new students. A small sampling of Tennessee ABE programs shows the more effective recruitment strategies are word-of-mouth referrals; newspaper advertisements and articles; fliers; brochures; posters, radio messages, and public service announcements; and outdoor signs and billboards. Other issues that influence recruitment of adult learners are motivation (including oblivious, uninvolved, resistant, focused, eclectic, and comprehensive motivations) ; relevance; age-related issues; and sources of referrals, especially from ABE program partners. The best method for recruiting adult learners that do not currently participate in ABE and literacy programs is probably a multiple strategy approach that uses several techniques simultaneously. Identifying a clear target market of adults whom one wishes to recruit is essential to prepare the proper materials for the recruitment process and to train individuals who are recruiters for the program. Studies, research, and practical experience make apparent that the most effective techniques tend to be those that use direct, face-to-face (personal) contacts with potential adult students and describe valuable program services that clearly meet the needs of the adult learner. (Contains 28 references.) (YLB) Reproductions supplied by EDRS are the best that can be made from the original document. Recruitment Issues and Strategies for Adults Who Are Not Currently Participating in Literacy and Adult Basic Education (ABE) Programs Aaron Kohring University of Tennessee U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION , X CENTER (ERIC) , This document has been reproduced as received from the person or organization originating it. 0 Minor changes have been made to improve reproduction quality. Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. 2 PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTV BY / /(0 /115'V. TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 1 PES 504 Instructors: Connie White Mary Ziegler May 10, 1999
Reaching the Least Educated Adult.
Only 2.2 percent of the least educated and lowest-income adults participate in educational programs, yet these programs may offer the best hope for upgrading their earning power and integrating them into productive social and economic roles in the community.
Public health in eight European countries: an international comparison of terminology.
OBJECTIVES
The aim of this paper was to assess the use of different terms pertaining to public health in selected Member States of the European Union.


STUDY DESIGN AND METHODS
Qualitative research methods were used to compare the terminology among eight Member States. Seven to nine core terms were defined for each country, and a search was performed for these terms in the names of institutions and professional titles, organized into three comparable categories.


RESULTS
The data analysis showed considerable diversity in terminology. The three most commonly used terms for each country, and the frequency distribution of the core terms for all eight countries were determined.


CONCLUSION
Public health terminology and underlying concepts vary among Member States of the European Union. A large number of loosely related terms are in use, indicating the lack of a common conceptual framework for the discipline of public health. The most commonly used terms pertaining to public health are 'health sciences' and 'health promotion'. 'Public health' is not among the most commonly used terms.