Terrorism and public relations
Abstract This paper asks what we can learn from the parallels between terrorism and PR, either for the understanding of terrorism or—of more direct concern here—for the understanding of PR and its place in contemporary society. The already poor public image of PR may suffer from insufficient clarity about these parallels. It is suggested that while analogising between the two is of value, the differences between terrorism and PR also need to be stressed. Public communications need to be differentiated in two ways, firstly in terms of the distinction between spectacular and participatory types of public sphere, and secondly in terms of the distinction between values-based and power-based modes of address. Combining these concepts generates a simple 2×2 matrix for c1assifying public communications. This can help both to identify terrorism and PR as different forms of public communication, and also to identify the practical PR challenges facing governments and civic society in the struggle against terrorism.
Crisis communication and terrorism: the Norway attacks on 22 July 2011
Purpose – The aim of this paper is two-fold: to describe and to consider the implications of the synthesis between terrorism, the media and strategic communication, using the Norway attacks as an example; and to describe and analyze the challenges and execution of crisis communication during and after the Norwegian attacks. Design/methodology/approach – The article is based on earlier research and secondary data (an extensive assessment made by the Norwegian police authority in 2012), as well as a minor media analysis focusing on representation of the perpetrator. An interview with two high-ranking communication officials working for the crisis management coordination secretariat in Norway has served as supplementary material. Findings – The crisis challenged the linear process of standard planning and information transmission. The terrorist attacks in Norway and how they were framed, especially before the perpetrator was identified, are linked to a global discourse on terrorists, and demonstrate the need...
Same Same But Different - also in Europe! A New Methodological Approach in Cross-Country Analysis of Communication Structuresapplied to five EU member states
The EU still lacks a truly European public sphere. On this level, there is still a clear lack of integration between individual member states. This means that national public spheres and cultures are still of great importance for European communication and media professionals. Comparative research into the similarities and differences between different nations is therefore valuable for cross-border PR communication activities. This paper lays out the methodological foundation for such research, discussing possible approaches and difficulties associated with comparative research. The author then introduces a potential heuristic framework for comparative analysis: the International Corporate Communication Compass. This framework is applied to five case-study EU countries (Denmark, Germany, France, Poland and the UK), showing the differences and similarities in a range of different contexts that affect public communication in all its forms. The conclusion examines how the results of such studies could be used in order to compare communication identities of different countries. This can potentially help in the development of a European public identity on the long run and in a first step can led towards a better, more adapted communication structure about European citizenship. Ultimately, communication structures within the EU might become more Europeanized than they