Model Systems and Models of Public Relations
Common practise claimed, that there should be stated certain models in outline for relations with public. The most important need is anchorage of united and strategic form of public relations, which will be integrated into the complex marketing communication of an organization. This need is reflected only in individual models of public relations, which can vary according to needs of an organization. Keywords-public relations; PR; models; model systems; marketing; communication
POST-DEMOCRATIC AND POST-JOURNALISTIC TENDENCIES IN POST-MILLENNIUM ERA
The author deals in her study with the activity crisis of current media companies conditioned by the transformation of media logic and crisis of democratic systems. She specifies the definition frame of basic terms – post-journalism, post-democracy, postmillennium era and analyses them on the background of mental atmosphere of the late modernism. She points out the social, political and media contexts leading to much more evident demonstrations of phenomena reflected by the social and scientific researchers in the second half of the last century. She sees the main cause of crisis phenomena in the growing processes of co-modification of media production, in formalization and stereotypization of approaches to media production, in the change of value hierarchy, growing secularization process and, at the same time, in the change of rules when gaining political power and dealing with it. The author formulates the main thesis according to which witness the legitimization and strengthening of post-journalism and post-democracy phenomena in current mental and cultural environment of Euro-Atlantic civilization radius. Based on facts, arguments and analyses, she was able to confirm it in the closing part of the study.
The Media of Democracy
Spanish media were both the actors and the first beneficiaries of the Franquist regime crisis followed by the reestablishment of democracy. The media supply then changed in Spain with a new situation in which the demands of democratization and autonomy in relation to the political power soon yielded to economic stakes. TV ratings and opinion polls carried out regularly since the 1070s by professionals show just how “normal” and similar to its European counterparts the Spanish landscape has become. It is true that the denunciation of public control on television news still makes the news in Spain. But the issues are now more questions of society carried in prime time programs and on the problems of globalization of an industrial sector in which demands for immediate profitability take more and more precedence over those of quality.