Olei Hagardom: Between official and popular memory
This article examines the interaction between official memory and popular memory through the case study of Olei Hagardom – Jewish underground fighters executed by the British in Mandatory Palestine. Studies of collective memory usually maintain that the ruling elite, with its control of state resources, dominates collective memory formation. However, the case of Olei Hargardom demonstrates the potentially limited power of institutional commemoration and exclusion in a democratic society. David Ben-Gurion and his government's attempt to exclude these right-wing heroes from the national pantheon had limited impact. Menachem Begin's persistent, partisan political efforts to include them were only partially successful. Ultimately, Olei Hargardom became entrenched in Israeli collective memory as a result of apolitical literary works, popular culture, and the establishment of a site of memory by spontaneous, grassroots efforts.
When everywhere is Karbala: Murals, martyrdom and propaganda in Iran
In Tehran, murals depicting men who died in the Islamic Revolution of 1979 and the Iran–Iraq war of 1980–1988 are ubiquitous. The murals represent an exercise in state propaganda, serving to remind citizens that these men died not simply for the nation but for Islam; they are martyrs. This message resonates with deeply held religious views in Iran. There is constant reference to the Battle of Karbala and the martyrdom of Imam Hossein, the grandson of the Prophet Mohammed. This is seen to prefigure the revolt of the people against the Shah in 1979, the defence of the Revolution against Saddam Hussein in the 1980s and, furthermore, the claim of the Iranian opposition that the ideals of the Islamic Revolution have been distorted by politicised clerics. In propagating the myth of Karbala, the murals function to control the masses, bolster elite power and marginalise opposition to that power.
La participacion de los stakeholders en las iniciativas de branding del hospital en las redes sociales: una propuesta de modelo para construir marcas colectivas
Introduction : All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine. In this framework, many organizations prioritize social media as the main corporate communication tool for building a reputed brand in a collective way along with stakeholders. Objectives : This paper aims to identify a communication model allowing hospitals to efficiently apply branding initiatives on social media in order to build a brand in a collective way with stakeholders. Methodology : We carried out a literature review about corporate communication, health communication, branding and social media; and, then, we proposed the PET Model for Branding Hospitals on Social Media. Results and Conclusion : We conclude that hospitals should create a multidisciplinar corporate communication department, implement management initiatives for allowing health professionals have more time for using social media and integrate health education and patient’s empowerment in every communication initiative.