Time-resolved gas-phase kinetic study of the germylene addition reaction, GeH(2) + C(2)D(2).
Time-resolved studies of germylene, GeH(2), generated by laser flash photolysis of 3,4-dimethyl-1-germacyclopent-3-ene, have been carried out to obtain rate coefficients for its bimolecular reaction with C(2)D(2). The reaction was studied in the gas phase, mainly at a total pressure of 1.3 kPa (in SF(6) bath gas) at five temperatures in the range 298-558 K. Pressure variation measurements over the range 0.13-13 kPa (SF(6)) at 298, 397 and 558 K revealed a small pressure dependence but only at 558 K. After correction for this, the second-order rate coefficients gave the Arrhenius equation: log(k infinity/cm3 molecule(-1) s(-)1) = (-10.96 +/- 0.05) + (6.16 +/- 0.37 kJ mol-1)/RT ln 10. Comparison with the reaction of GeH(2) + C(2)H(2) (studied earlier) showed a similar behaviour with almost identical rate coefficients. The lack of a significant isotope effect is consistent with a rate-determining addition process and is explained by irreversible decomposition of the reaction intermediate to give Ge((3)P) + C(2)H(4). This result contrasts with that for GeH(2) + C(2)H(4)/C(2)D(4) and those for the analogous silylene reactions. The underlying reasons for this are discussed.
Direct time-resolved study of the kinetics of the gas-phase reaction of germylene with triethylgermane: a negative activation energy for the Ge-H insertion process
Gas-phase rate constants, obtained from 292-557 K, yield an activation energy of -10.6±1.1kJmol-1 for the insertion reaction of GeH2 into a Ge-H bond (of triethylgermane); these results indicate the likely involvement of an intermediate complex.
La participacion de los stakeholders en las iniciativas de branding del hospital en las redes sociales: una propuesta de modelo para construir marcas colectivas
Introduction : All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine. In this framework, many organizations prioritize social media as the main corporate communication tool for building a reputed brand in a collective way along with stakeholders. Objectives : This paper aims to identify a communication model allowing hospitals to efficiently apply branding initiatives on social media in order to build a brand in a collective way with stakeholders. Methodology : We carried out a literature review about corporate communication, health communication, branding and social media; and, then, we proposed the PET Model for Branding Hospitals on Social Media. Results and Conclusion : We conclude that hospitals should create a multidisciplinar corporate communication department, implement management initiatives for allowing health professionals have more time for using social media and integrate health education and patient’s empowerment in every communication initiative.