Model Systems and Models of Public Relations
Common practise claimed, that there should be stated certain models in outline for relations with public. The most important need is anchorage of united and strategic form of public relations, which will be integrated into the complex marketing communication of an organization. This need is reflected only in individual models of public relations, which can vary according to needs of an organization. Keywords-public relations; PR; models; model systems; marketing; communication
SOME NOTES ON THE TERMS NEWSPAPER AND MAGAZINE AND THEIR FEATURES OF DIFFERENCE (Na okraj pojmov noviny a casopis a ich diferencnych znakov)
It is quite understandable that different dictionaries and manuals as well characterize the terms newspaper and magazine (periodical) in different ways. Anyway it is not quite understandable why these different ways are so different. That is why the paper has been leaned on a fact-finding. Its author has gone through different kind of dictionaries and manuals to find out how the above mentioned terms are characterized. As for the dictionaries and encyclopaedias as well, they were of different kinds (e.g. language, general and specialized ones, in Czech, English, Polish and Slovak). The hypothesis, which was formulated by the author, stated that the most accurate would be the specialized dictionaries. But this assumption proved to be wrong and the most precise definitions of the two terms were found in an general encyclopaedia, namely Funk ́s & Wagnalls New Encyclopedia.(31volumes. New York : Funk & Wagnall Corporation, 1971–1993). On the pieces of knowledge found in the books, which the author went through, he formulates his own definitions of the terms newspaper and magazine and points out the signs (features) of difference between them. At the same time he underlines that any attempt of this kind is doomed, as the complexity of the terms cannot be put into a few words. Nevertheless we should try to be as accurate as possible.
Alicyclic Analogue of Mescaline
WE wish to describe the preliminary pharmacology of a mescaline analogue, 2-(3,4,5-trimethoxyphenyl)-cyclopropylamine (TMT, II). This compound was selected for synthesis as a potential long-acting psychotomimetic which would be useful for studying the mode of action of mescaline-like compounds.