Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria
Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference to Abdullahi Fodiyo Library Complex, Usmanu Danfodiyo University, Sokoto. The paper also reports marketing strategies employed by Abdullahi Fodiyo Library in promoting and attracting more library clientele as well as keeping them for long in the library. The paper concludes by advising librarians to wake up to promote their libraries through advertisement, exhibitions and displays, publicity, public relations to mention but few.
Marketing of information services and products in university libraries of Punjab and Chandigarh (India): An attitudinal assessment of library professionals
Purpose – The purpose of this paper is to determine the attitude of library professionals towards the concept of marketing and also how it is applied in practice to marketing of university library products and services.Design/methodology/approach – For the purpose of the study, library search concerning the subject was made to examine the findings of earlier relevant studies. To collect the relevant data, a questionnaire was designed and distributed to the subjects under study. Interviews were also conducted with the librarians/professional staff to fill in any gaps in the questionnaire.Findings – The librarians/professional staff have positive attitudes towards the marketing of library information services and products and admit that each library should have a mission statement and a full time professional to handle marketing‐related activities; but in practice, no library under study has its own logo, mission statement or a specifically designated personnel for marketing‐related activities.Originality/v...
Inquiring "Tree of Life" at Home: Persian Classic Literature in English Classes.
The recent decades of English Language Teaching (ELT) appear to be particularly concerned with the marginalisation caused by English linguistic, cultural, and academic colonisation and imperialism. Bold footprints of this academic monopoly can be seen in the wide incorporation of abridged or unabridged British and American literary works in foreign language settings. Such literary products are often legitimised as authentic materials authored by native speakers. Inspired by the idea of incorporating non-native literature and translated first language literature into English classes, the authors of this article sought to explore the possibilities of opening spaces for English translations of Persian classic works of literature in English as foreign language classrooms and tracing the language events that unfolded as a result of incorporating such literature. The participants of this two-semester long action research project were non-English major Iranian female university students, majoring in various fields at Alzahra University, Tehran, Iran. The sense of familiarity the students had with such national literary works led to the emergence of language instances lightened by sparks of virtue, vision, life and art.