Strategic cost management: preliminary lessons from European companies
Entrepreneurial drive, technology, and productivity are three characteristics which give many European companies a role of worldwide importance. This article describes strategic cost management within the framework of strategic management reflecting the current European approach. The conclusion is that at present European companies: (1) are making core competencies the guiding ideas of their strategies, and (2) are striving aggressively to increase their value, first by reengineering practices, and second by "inventing" new markets and satisfying all stakeholders, not only the shareholders, better and quicker than the competitors or other reference companies are able to do.
The emphasis on value‐based strategic management in UK companies
Recent research into UK publicly traded companies reveals that corporate UK managers are focusing their efforts toward creating and enhancing value for shareholders. Advocates of value techniques believe that managing for shareholder value provides managers with a more appropriate yardstick for measuring their companies' performance. Here Sylvia Handler reveals some of corporate UK's experiences with value-based strategic management.
La participacion de los stakeholders en las iniciativas de branding del hospital en las redes sociales: una propuesta de modelo para construir marcas colectivas
Introduction : All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine. In this framework, many organizations prioritize social media as the main corporate communication tool for building a reputed brand in a collective way along with stakeholders. Objectives : This paper aims to identify a communication model allowing hospitals to efficiently apply branding initiatives on social media in order to build a brand in a collective way with stakeholders. Methodology : We carried out a literature review about corporate communication, health communication, branding and social media; and, then, we proposed the PET Model for Branding Hospitals on Social Media. Results and Conclusion : We conclude that hospitals should create a multidisciplinar corporate communication department, implement management initiatives for allowing health professionals have more time for using social media and integrate health education and patient’s empowerment in every communication initiative.