An Examination of that Form of Deception Called Puffery
Puffery is a marketing term which pertains to the “message" part of the promotional mix. The term itself has become the subject of discussion for two reasons: 
 
1) 
 
From a legal standpoint, puffery is legitimate and is, in fact, a permissable form of communication. 
 
 
 
 
2) 
 
Puffery and truth substantiated by fact are recognized as two different types of information.
A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising
This article summarizes all NARB panel decisions concerning truth and accuracy in national advertising rendered during the mechanism's first eight years of operation and establishes parameters that...
Perceived job importance and job performance satisfaction of selected clinical nutrition management responsibilities.
A nationwide survey of clinical nutrition managers was conducted to assess perceived importance of selected job responsibilities and perceived performance satisfaction of those job responsibilities. A questionnaire was developed to achieve the study objectives, validated by an expert panel, and pilot-tested prior to data collection. All members of the American Dietetic Association's Clinical Nutrition Management dietetic practice group (N=1,668) were asked to rate the importance of selected job responsibilities and their satisfaction with those responsibilities using Likert-type scales with descriptions. Results revealed that clinical nutrition managers perceived all job responsibilities listed in the questionnaire to be important (ie, the mean score of each responsibility was >3.0 of a 4.0 scale). Respondents rated regulatory-related job responsibilities as most important and were most satisfied with their performance of these responsibilities. Following regulatory-related responsibilities, clinical nutrition managers perceived patient satisfaction and staff retention to be more important than other responsibilities. In general, clinical nutrition managers were more satisfied with their job performance for job responsibilities that they ranked as more important.