Terrorism and public relations
Abstract This paper asks what we can learn from the parallels between terrorism and PR, either for the understanding of terrorism or—of more direct concern here—for the understanding of PR and its place in contemporary society. The already poor public image of PR may suffer from insufficient clarity about these parallels. It is suggested that while analogising between the two is of value, the differences between terrorism and PR also need to be stressed. Public communications need to be differentiated in two ways, firstly in terms of the distinction between spectacular and participatory types of public sphere, and secondly in terms of the distinction between values-based and power-based modes of address. Combining these concepts generates a simple 2×2 matrix for c1assifying public communications. This can help both to identify terrorism and PR as different forms of public communication, and also to identify the practical PR challenges facing governments and civic society in the struggle against terrorism.
Terrorism as Failed Political Communication
Some terrorist acts are meant to communicate something beyond the violence they cause. They are a form of political communication that should be studied as such. To identify the acts we consider politically communicative, we develop a typology of primary objectives that ranges from strategic goals to such communicative statements as moral condemnation. We examine why, as a form of political communication, terrorist acts typically fail. Terrorism fails as political communication because it is violent; because targeted audiences often have little prior awareness of the group’s grievances; because it is sometimes a complex communication; and because governments and media frame issues in a way that sidelines the act’s communicative content. In promoting a better understanding of the message, and why it fails, we hope to make this component of terrorism a more robust subject of study for political communication scholars.
“Social Media Misinformation”—An Epidemic within the COVID-19 Pandemic
"Social Media Misinformation"-An Epidemic within the COVID-19 Pandemic.