A Study of Consumer Behaviour in the Gold Market of Kerala
Gold trade is flourishing business venture in Kerala. The yellow metal play an important role in our sociological institutions and rituals as a solid and reliable form of wealth and the quantity of the metal is decided by the affordability of the party. Irrespective of religion or community, every keralite father and mother want their daughter to tie the knot, bedecked in gold. The primary objective of this paper is to study gold and consumer behavior in Kerala. It also studies the consumer behavior of how people choose to buy gold, when they do and the various factors influencing the purchasing decision with respect to gold. Self-prepared questionnaire is administered among them to assess their buying pattern. From the study it is found out that the keralite consider gold as an all-time investment. Apart from the investment angle, people mainly keep gold with them as jewellery to fulfill their emotional needs. 
Key words: Gold Jwellery, Consumer behavior, Tradition, Investment
A study on the impact of marketing strategies in the gold ornament market of Kerala
List of Tables List of Figures Abbreviations Introduction to the study 1-43 1 Statement of the problem 3-4  2 Reviews of literature 4-25  3 Significance of the study 25-27  4 Scope of the study 28 5 Objectives of the study 28-29 6 Hypothesis of the study 29-31 7 Research Methodology 31-38 8 Variables selected for the study 38-40  9 Limitations of the study 41-42  10 Chapterization 42-43 1 Gold ornament market in Kerala: An overview 44-68
Can Precious Metals Make Your Portfolio Shine?
We extend earlier studies and present new evidence on the benefits of adding precious metals to U.S. equity portfolios. We report five major findings related to the potential benefits of investing in precious metals either directly via the commodity or indirectly via equities. First, we find that adding a 25% allocation to the equities of precious metals firms improves portfolio performance substantially. Second, our evidence indicates that an indirect investment dominates a direct investment in precious metals. Third, relative to platinum and silver, gold has better stand-alone performance and appears to provide a better hedge against the negative effects of inflationary pressures. Fourth, the benefits of precious metals are strongly tied to monetary conditions. Finally, while the benefits of adding precious metals to an investment portfolio varied somewhat over time, they prevailed throughout much of the 34-year period. Overall, our evidence suggests that investors could improve portfolio performance considerably by adding a significant exposure to the equities of precious metals firms.