Integrated communication: a theoretical perspective
Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world
E-Value Strategies in Internet Retailing: The Case of a Malaysian Leading E-Coupon Retailer
Internet retailing industry is considered as an infant industry in Malaysia. Although there has been a rising trend, weak e-commerce infrastructure has resulted consumers to perceive online transaction to be unsafe. This study investigated on e-value strategies adopted by a Malaysian leading Internet retailer in order to change consumer’s skepticism. The e-value strategies employed by the case company emphasized on value innovation which include flexible organizational structure, open communications, innovative spirit, and people focus and strong work culture. It is evident that the company has benefited from value creation and innovation where sustainable strategic efforts were combined with entrepreneurial knowledge in designing the deal creation process.
The Influence of the Supervision of Psychotherapy upon being Therapeutic: II: Modes of Influence of the Supervisory Relationship *
Through supervision, the student develops those innate personal characteristics which are highly important in being therapeutic. In making conscious use of “reality identification” by the student with his teacher, we must take care to avoid certain pitfalls. What is not wanted is transference identification. To help avoid this, we must select appropriate teachers as supervisors. The student should also have more than one supervisor, as this tends to protect against the development of over-idealization on the part of the student, and of omnipotence on the part of the teacher. Personal characteristics of both students and supervisors are extremely important. A good supervisory experience is the most likely vehicle for developing those qualities in the student which will, in time, lead him to function most therapeutically.