Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account
The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what advantages could have been gained by using PR theory to map out areas of conflict and harmony in a cross-cultural corporate merger, showing how such theory could be applied to similar situations in the future.
From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications
Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate communications, proposing solutions to some of the problems that arise.
Research requirements to reduce maintenance costs of civil helicopters
The maintenance problems faced by the operators of civil helicopters that result in high costs are documented. Existing technology that can be applied to reduce maintenance costs and research that should be carried out were identified. Good design practice and application of existing technology were described as having a significant impact on reducing maintenance costs immediately. The research and development that have potential for long range reduction of maintenance costs are presented.