Will choice be extended by cable
An article by Gareth Locksley in the June 1983 issue of Telecommunications Policy argued that a major benefit of cable TV for the UK viewer would be increased choice. In this response, Richard Collins questions wheather real choice will be extended by cable and examines the syllogism put forward by Locksley: cable = competition = efficiency = progress.
How Much Does UK Television Cost
The cost of watching off-air TV programmes (BBC or ITV) for the average UK viewer is about 2p per viewing hour.
The reach of TV channels
Abstract The number of television channels available to viewers is increasing in many countries. Results for large US cities which already have numerous over-air TV channels show a Double Jeopardy pattern whereby a channel with a small market share not only reaches fewer viewers, but is also watched less by those viewers it does reach. Whatever the size of channel, those watching it in a given week typically devote less of their viewing time to it than to the other competitive channels. The implications for television are discussed.