Comunicação política e decisão de voto: o que as pesquisas revelam
The article promotes a dialog among researchers which conducted theoretical and empirical studies on electoral behavior in Brazil, focusing on the influence of media content, political advertising and social interactions on individual vote decision. The analyses inform that voter decision is influenced by media messages, advertising strategies of the candidates and parties, as well as several social interactions that occur over the course of the political campaign. Some researchers recognize there is a need to develop new analytical models to demonstrate the communication effects on the voter decision, including online communication.
Em busca das razões para o voto: o uso que o eleitor faz da propaganda política
expansao do marketing politico televisivo e a sua crescente 
influencia no processo eleitoral tem despertado a atencao dos cientistas politicos. Diante do processo de personalizacao da politica decorrente da exposicao direta do candidato ao eleitor atraves da televisao, o meio academico aponta para a necessidade de revisao dos modelos explicativos de decisao do voto existentes. Este trabalho vai ao encontro de tal demanda, o seu objetivo e examinar como os eleitores processam as mensagens politicas divulgadas pelo Horario Eleitoral e como as 
utilizam na decisao do voto.
Resource Allocation In R&D Departments
AbstractThis paper examines the problem of allocating funds within research and development organizations, where several departments and multiple research areas must be considered. Furthermore, impacts arising from budget shifts must be measured in terms of various factors or criteria that may be qualitative or quantitative. Using a particular research and development organization, Ontario Hydro, as a backdrop, we develop a framework for evaluating budget changes when (a) multiple criteria, (b) multiple opinions, and (c) qualitative factors are involved. A three stage procedure for budget allocation is proposed. In the first stage, management responses regarding the perceived impacts of budget changes are combined to arrive at a consensus. In stage two, the multiple criteria consensus values are used to derive an overall impact rating for each proposed budget shift pertaining to each of a set of research areas. Finally, in stage three an optimal subset of budget shifts is chosen from the set of all possib...