Power to the people: local governments go green
Abstract Local governments could become important vehicles for green power by acting as community aggregators and offering consumers the opportunity to express local preferences for cleaner power sources through the purchase of renewable energy.
Renewable are ready: People creating renewable energy solutions
Renewables Are Ready is the first book to document the wide range of local renewable-energy efforts already under way, right now. And all of the ideas presented here can be implemented in a city, town, or neighborhood through individual and group initiatives.
Environmental Marketing: Positive Strategies for Reaching the Green Consumer
As corporate America responds to growing public pressure for a cleaner environment, more and more companies are jumping on the "green" bandwagon. But without proper planning and skillful marketing guidance, such a move can produce punishing consumer backlash. "Environmental Marketing" aims to show marketing professionals how to pinpoint and capitalize on the unique marketing opportunities inherent in corporate and consumer environmentalism. It sets down guidelines for developing and implementing new strategies to position competitatively and promote products or services. Designed for practical use, this guide profiles the experience of actual companies - McDonald's, ATT building brand loyalty among environmentally conscious consumers; forging cooperative green merchandising strategies with retailers and environmental advocacy groups; negotiating the maze of federal, state, and local "green" regulations; and ensuring the long-term support of shareholders or investors. Complete with summaries of environmental claims regulations and contact information for key federal regulatory agencies and environmental advocacy groups, "Environmental marketing" establishes a framework for executing successful marketing approaches in the competitive '90s.