A Study of Consumer Behaviour in the Gold Market of Kerala
Gold trade is flourishing business venture in Kerala. The yellow metal play an important role in our sociological institutions and rituals as a solid and reliable form of wealth and the quantity of the metal is decided by the affordability of the party. Irrespective of religion or community, every keralite father and mother want their daughter to tie the knot, bedecked in gold. The primary objective of this paper is to study gold and consumer behavior in Kerala. It also studies the consumer behavior of how people choose to buy gold, when they do and the various factors influencing the purchasing decision with respect to gold. Self-prepared questionnaire is administered among them to assess their buying pattern. From the study it is found out that the keralite consider gold as an all-time investment. Apart from the investment angle, people mainly keep gold with them as jewellery to fulfill their emotional needs. 
Key words: Gold Jwellery, Consumer behavior, Tradition, Investment
A study on the impact of marketing strategies in the gold ornament market of Kerala
List of Tables List of Figures Abbreviations Introduction to the study 1-43 1 Statement of the problem 3-4  2 Reviews of literature 4-25  3 Significance of the study 25-27  4 Scope of the study 28 5 Objectives of the study 28-29 6 Hypothesis of the study 29-31 7 Research Methodology 31-38 8 Variables selected for the study 38-40  9 Limitations of the study 41-42  10 Chapterization 42-43 1 Gold ornament market in Kerala: An overview 44-68
Three-dimensional elasticity problems for the prismatic bar
A general solution is given to the three-dimensional linear elastic problem of a prismatic bar subjected to arbitrary tractions on its lateral surfaces, subject only to the restriction that they can be expanded as finite power series in the axial coordinate z. The solution is obtained by repeated differentiation of the tractions with respect to z, establishing a set of sub-problems . A recursive procedure is then developed for generating the solution to from that for . This procedure involves three steps: integration of the stress and displacement fields with respect to z, using an appropriate Papkovich–Neuber (P–N) representation; solution of two-dimensional in-plane and antiplane corrective problems for the tractions in that are independent of z; and expression of these corrective solutions in P–N form. The method is illustrated by an example.