The Key Role of Media Literacy in the Forming of Critical Health Literacy: The Case of Social Media in Turkey
This study emphasises critical health literacy and as a consequence, the importance of media literacy in establishing health consciousness. Health litreacy is examined with critical view by this descriptive study and emphasizes the strategic role of media literacy in the development of health literacy. Turkey ranks as the second most active country in social media penetration and the study treats media literacy in Turkey exclusively with regards to “social media” use in Turkey and explains the reasons behind this preference with statistics. Furthermore, this study discusses the development and the spreading of critical health literacy and includes suggestions toward the goal.
Health literacy: communication for the public good.
This article builds upon a presentation at the Fifth Global Health Conference on Health Promotion (Mexico City, 9 June 2000), seeking to advance the development of health literacy through effective communication. First, it offers a timely reflection for health promotion epistemology in particular, and the potential approach to framing health promotion activities in general, with health literacy as a bridging concept. The concept of health literacy is briefly explained and defined, followed by identification of some promising communication interventions to diffuse health literacy. Four predominant areas within the communication field are described that shed light on approaches for developing health literacy: integrated marketing communication, education, negotiation and social capital. Each component can contribute to strategic science-based communication. Finally, the article elucidates that communication and developing health literacy are not simple solutions. Communication is not simply message repetition, but includes the development of an environment for community involvement to espouse common values of humankind. With effective communication, worldwide health literacy can become a reality in the 21st century, embodying health as a central tenet of human life.
Health education goes Hollywood: working with prime-time and daytime entertainment television for immunization promotion.
This article presents an entertainment education strategy used to influence Hollywood prime-time and daytime television programs to add storylines on the importance of immunizations to their shows. Rather than giving information about immunizations to show producers, directors, actors, and writers, we furnished "log lines" and true stories about immunizations that could be used to inspire scripts that included immunization themes. By working through personal contacts within the entertainment television industry's closed system of networks, we were able to gain entree and some airtime for our campaign agenda. Embedded messages aired on eight popular shows in the 1996-1997 broadcast season, with five scheduled to air in the 1997-1998 season. These efforts were evaluated qualitatively, focusing on issues of personal networks, content of aired messages, and comparative costs for paid airtime. The strategy developed can be adapted for a range of entertainment education interventions.