Tapping into War: Leveraging World War I in the Drive for a Dry Nation
Abstract This study examines the communication efforts of the Anti-Saloon League of America in the years leading up to National Prohibition. The ASLA has been studied in the context of the Progressive Era, but it has not been examined in the context of its role in public relations history even though its efforts, along with those of the suffrage movement, have been said to have contributed to the postwar boom in publicity/public relations firms. Thus, it will be shown that the ASLA employed a multitiered approach in its own fight for a dry nation via national legislation and congressional hearings, its publishing partner, the Scientific Temperance Federation, and its own American Issue. And that it did so by weaving elements of emotion and cognition through messages arising from war-related issues such as anti-German sentiment, patriotism, and rationing. Such an approach might not be so unusual today, nor were elements of its efforts new to advocacy groups at the time, but the League demonstrated that, for better or worse, a Midwest, church-based social reform movement grounded in the Progressive Era could successfully harness persuasive strategies and tactics to fulfill its agenda for a dry nation.
Protestant Press Relations in the United States, 1900–1930
Protestant churches in the early twentieth century were vexed by dwindling attendance, a clear sign of their declining social authority. The Reverend William C. Skeath complained about “the masses of the passively religious who have closed their ears to the sermon subject and their doors to pastoral visitation.” Likewise, in How to Fill the Pews, Ernest Eugene Elliott said that because no more than two-fifths of church members went to church on any given Sunday, the church had ceased to be the chief forum in American public life.
From the World Literature
LIST OF ILLUSTRATIONS ix ACKNOWLEDGMENTS xi INTRODUCTION: Goethe Coins a Phrase 1 PART ONE: CIRCULATION Chapter 1: Gilgamesh's Quest 39 Chapter 2: The Pope's Blowgun 78 Chapter 3: From the Old World to the Whole World 110 PART TWO: TRANSLATION Chapter 4: Love in the Necropolis 147 Chapter 5: The Afterlife of Mechthild von Magdeburg 170 Chapter 6: Kafka Comes Home 187 PART THREE: PRODUCTION Chapter 7: English in the World 209 Chapter 8: Rigoberta Menchu in Print 231 Chapter 9: The Poisoned Book 260 CONCLUSION: World Enough and Time 281 BIBLIOGRAPHY 305 INDEX 319