THE WELFARE EFFECTS OF CONSUMING A CANCER PREVENTION DIET
This study measures the welfare changes in agriculture and to consumers should people eat the recommended levels of fruits and vegetables for a cancer prevention diet. An equilibrium displacement model is used to measure the change in welfare to fruit and vegetable industries, other commodities, and agricultural input markets.
Doing well by doing a body good: An evaluation of the industry-funded nutrition education program conducted by the Dairy Council of California
This article evaluates an industry-funded nutrition education program, Exercise Your Options, provided to junior high school children in California by the Dairy Council of California (DCC). The program consists of education materials provided to teachers to assist in teaching about nutritional topics. We make use of food records from before and after the program, along with records from a control group, to estimate the effects on consumption patterns of learning about nutrition. DCC's activities are funded through a per-unit assessment on California milk, making the returns to producers an interesting topic in light of recent controversy over marketing orders. This article compares the benefits to the dairy industry to the cost of the program to the dairy industry. Under a number of reasonable assumptions, the benefits to dairy producers from increased milk consumption outweigh the costs of the program. lEcon-Lit citations: D120, I120, Q130, Q180r © 1999 John Wiley & Sons, Inc.
Demand Response to Advertising in the Australian Meat Industry
The implications of model specification choices for the measurement of demand response to advertising are examined using Australian data. Single-equation models versus complete systems and alternative corrections for autocorrelation are evaluated. Competing advertising efforts by two producer bodies are included. Across all specifications, the evidence on advertising effects is fairly consistent. In the preferred model, the only statistically significant effects of advertising are for Australian Meat and Livestock Corporation advertising (of beef and lamb) on the demand for beef (positive) and on the demand for chicken (negative). Australian Pork Corporation advertising does not have any statistically significant effects. Copyright 1996, Oxford University Press.