Social TV: The Future of Television in the Internet Age
Television's influence on culture and society has been widely acknowledged for many years. On the other hand, with the diffusion of the web and of social networks such as Facebook and Twitter, used in concert with television, the TV experience has become much more interactive and it is now impossible not to acknowledge that television has also become a driving force for social interaction. Furthermore, the parallel diffusion of internet videos and user generated content, fostered by YouTube in particular, has provided the population with a different approach to media and television in particular: consumers have also become producers. This work analyzes how the different technological improvements have changed the definition of television. Special attention is given to how Facebook and Twitter have influenced some of TV's fundamental properties such as liveness, character-centric storylines and flow and to what the YouTube phenomena means for television. The thesis concludes with a forecast about television's future, which confirms the main argument of this thesis: television is increasingly social. Thesis Supervisor: Michael Cusumano Title: SMR Distinguished Professor of Management
Storytelling in Film and Television
Preface 1. Go with the Flow? Analyzing Television 2. What Do They Think They're Doing? Theory and Practice in Screenwriting 3. The Dispersal of Narrative: Adaptations, Sequels, Serials, Spin-offs, and Sagas 4. The Strange Cases of David Lynch Notes Index
Career Choice Inclination of the College Graduates——under the Analytic Framework on the Basis of LMS Theory
Employment difficulty of college graduates has become a social problem in China today.The research group has found that college graduates have a strong inclination in career choice considering units and regions.In terms of China's manpower market and the segmented labor market theory,it is found that their inclination is caused by the great income gap of different regions,the high cost of job transfer,and the sharp differences in social welfare.It is thus obvious that solution to the problem lies with the gradual breakdown of the institutional segment of labor market.