Comunicação política e decisão de voto: o que as pesquisas revelam
The article promotes a dialog among researchers which conducted theoretical and empirical studies on electoral behavior in Brazil, focusing on the influence of media content, political advertising and social interactions on individual vote decision. The analyses inform that voter decision is influenced by media messages, advertising strategies of the candidates and parties, as well as several social interactions that occur over the course of the political campaign. Some researchers recognize there is a need to develop new analytical models to demonstrate the communication effects on the voter decision, including online communication.
A decisão do voto no Brasil: um modelo explicativo para as eleições presidenciais
O livro de Yan de Souza Carreirao A decisao do voto nas eleicoes presidenciais brasileiras requer que se indique a interessante articulacao que o seu trabalho contem das principais vertentes teoricas existentes sobre o tema com o intuito de fornecer um modelo explicativo do comportamento eleitoral brasileiro no que tange as eleicoes presidenciais. O modelo explicativo do comportamento eleitoral que Carreirao constroi e discutido a partir da relacao entre o indicador social “escolaridade” dos eleitores com alguns dos principais fatores considerados determinantes no momento de decidir em quem votar nas eleicoes presidenciais: certas imagens politicas que os eleitores formam dos candidatos e partidos politicos, a avaliacao que fazem de certos atributos pessoais dos candidatos e a avaliacao do desempenho do governo em exercicio. Sua base empirica constituise em diversos surveys feitos por institutos privados de opiniao publica que se realizaram em periodos eleitorais e nao-eleitorais e que abrangeram as eleicoes presidenciais de 1989, 1994 e 1998.
The Cosmopolitan Imagination: The Renewal of Critical Social Theory
Gerard Delanty provides a comprehensive assessment of the idea of cosmopolitanism in social and political thought which links cosmopolitan theory with critical social theory. He argues that cosmopolitanism has a critical dimension which offers a solution to one of the weaknesses in the critical theory tradition: failure to respond to the challenges of globalization and intercultural communication. Critical cosmopolitanism, he proposes, is an approach that is not only relevant to social scientific analysis but also normatively grounded in a critical attitude. Delanty's argument for a critical, sociologically oriented cosmopolitanism aims to avoid, on the one hand, purely normative conceptions of cosmopolitanism and, on the other, approaches that reduce cosmopolitanism to the empirical expression of diversity. He attempts to take cosmopolitan theory beyond the largely Western context with which it has generally been associated, claiming that cosmopolitan analysis must now take into account non-Western expressions of cosmopolitanism.