ECONOMIC IMPORTANCE OF INFORMATIONAL EUROPEAN INTEGRATION OF UKRAINE AND ITS DEPENDENCE ON EDUCATIONAL AND SCIENTIFIC POTENTIAL
The article presents the direction of Ukraine's European integration of information - educational, scientific, informational activity. Analysis of the main trends in the development process of informational European integration of Ukraine identified their characteristics. Were proved the economic feasibility of informational Ukraine's European integration
MANAGING ENTERPRISE PERFORMANCE IN THE FOOD INDUSTRY
The paper is devoted to the development of important elements of the system of enterprise performance management. Author proposes to divide the entire staff of the enterprise into the three categories: main production personnel; subsidiary workers and engineering personnel; managers, clerks and other personnel. The model of personnel motivation and model of internal performance benchmarking are developed. The results of successful introduction of these models on the food enterprises of Ukraine are described.
Hispanic marketing : connecting with the new latino consumer
* Cultural Marketing: A new understanding * The Composition of the Hispanic/Latino market * The Latino Essense of "Hispanic" * Language Considerations in Marketing to US Hispanics * Enculturation, Acculturation, and Assimilation: A Bicultural Horizon * Latino Subjective Culture: Insights for Positioning * Culturally Informed Research among Latinos * The U.S. Hispanic Marketing Industry * The Digital World of U.S. Latinos * Latino Consumers and the Future of U.S. Marketing