An Examination of that Form of Deception Called Puffery
Puffery is a marketing term which pertains to the “message" part of the promotional mix. The term itself has become the subject of discussion for two reasons: 
 
1) 
 
From a legal standpoint, puffery is legitimate and is, in fact, a permissable form of communication. 
 
 
 
 
2) 
 
Puffery and truth substantiated by fact are recognized as two different types of information.
Is Advertising Puffery Believed
Abstract There exists a legally unique class of literal advertising statements, puffery claims, that the law assumes to be incapable of causing any consumer deception. Based on the historic treatment of such claims before the law and “logical” interpretations of such claims by jurists, it is presumed that consumers recognize puffs as mere “seller's talk” that is not to be believed. These legal assumptions directly raise research questions about two possible ways puffs might cause actual deception: do substantial numbers of consumers believe puffs as literal facts? and, do consumers believe factual claims that might be implied by the puffs? Findings of any consumer belief of puffs or. what they imply (above a bare incidence) would be seen to contradict legal assumptions of consumer responses to such claims.
CULTURE, SUSTAINABLE URBAN DEVELOPMENT AND URBAN REGENERATION
Concerns about the conflict between economy, development on one hand and urban cultural heritage on the other hand, have made the urban development to be lately one of the most important themes at European level. Also, another issue of concern is social equity, aiming to strike a balance between economic development and equal access to culture for all generations of inhabitants of urban communities. Basically, ensuring these balances between urban cultural heritage, economy and social equity we express the essence of the concept of sustainable development from the perspective of culture. Urbanization is an ongoing process in all the cities of the world, but urban cultural heritage is a crucial element in the development of the cities and has an important impact over the quality of life of that community. Castles, churches, fortresses, squares and public buildings all contribute at the creating of the community history and of their characteristics.