Management benchmarks of cultural policy
As public policy, cultural policy focuses on providing conditions for free and undisturbed exercise of cultural rights: right to culture and information, right to cultural identity, right of intellectual property protection, right of participation in cultural life, etc.Cultural rights are specified as a distinct class in the catalogue of international principles regarding culture created by The Cultural Diversity Network, consisting of ministers in charge from many countries such as: cultural heritage preservation, free movement of works and creators, dialogue between cultures, diversity promotion, etc.In this respect, it defines also “the intervention areas” along with actions to be taken, so that each stage of cultural policy, understood as a process of continuous construction, should gain more value. Therefore, as public policy, cultural policy has an undisputed impact on urban/rural areas/territories, at least according to the authorities’ intention to correct some discrepances as regards the number and location of cultural services in the community area, their equipping, easy access of inhabitants to cultural institutions, the density and representativity of the cultural life itself.
SUSTAINABLE URBAN DEVELOPMENT AND URBAN REGENERATION DUMITRESCU
Concerns about the conflict between economy, development on one hand and urban cultural heritage on the other hand, have made the urban development to be lately one of the most important themes at European level. Also, another issue of concern is social equity, aiming to strike a balance between economic development and equal access to culture for all generations of inhabitants of urban communities. Basically, ensuring these balances between urban cultural heritage, economy and social equity we express the essence of the concept of sustainable development from the perspective of culture. Urbanization is an ongoing process in all the cities of the world, but urban cultural heritage is a crucial element in the development of the cities and has an important impact over the quality of life of that community. Castles, churches, fortresses, squares and public buildings all contribute at the creating of the community history and of their characteristics.
Same Same But Different - also in Europe! A New Methodological Approach in Cross-Country Analysis of Communication Structuresapplied to five EU member states
The EU still lacks a truly European public sphere. On this level, there is still a clear lack of integration between individual member states. This means that national public spheres and cultures are still of great importance for European communication and media professionals. Comparative research into the similarities and differences between different nations is therefore valuable for cross-border PR communication activities. This paper lays out the methodological foundation for such research, discussing possible approaches and difficulties associated with comparative research. The author then introduces a potential heuristic framework for comparative analysis: the International Corporate Communication Compass. This framework is applied to five case-study EU countries (Denmark, Germany, France, Poland and the UK), showing the differences and similarities in a range of different contexts that affect public communication in all its forms. The conclusion examines how the results of such studies could be used in order to compare communication identities of different countries. This can potentially help in the development of a European public identity on the long run and in a first step can led towards a better, more adapted communication structure about European citizenship. Ultimately, communication structures within the EU might become more Europeanized than they