The Political Perfection of Original Judaism: Pedagogical Governance and Ecclesiastical Power in Mendelssohn's Jerusalem
Moses Mendelssohn famously penned his Jerusalem; or, On Religious Power and Judaism in response to a public challenge. Mendelssohn had declared “ecclesiastical power” to be a contradiction in terms, and had thus come out strongly against the use of coercion in religious life, and against the ban of excommunication by rabbinic authorities, in particular. In the anonymously published The Search for Light and Right, August Cranz defies Mendelssohn to explain how he could reconcile this liberal view of religion with his continued commitment to—and his insistence that Jews were still obligated to observe—Jewish law. “As reasonable as all you say [about religious power] may be, to just that degree it contradicts the faith of your fathers . . . and the principles of its church . . . expressly set down in the books of Moses,” Cranz argues. “The theocratic ruling staff drove the whole people . . . with force and punishment.” True, Cranz concedes, exile reduced the capacity of Jewish authorities to enforce Jewish law, “but these ecclesiastical laws are there even if their exercise is no longer a must.” Cranz challenges Mendelssohn to explain his apparently irreconcilable commitments: “How can you persist in the faith of your fathers and shake the whole structure by clearing away its cornerstones, dear Mr. Mendelssohn, when you contest the ecclesiastical law given as divine revelation through Moses?”
Moses Mendelssohn: Sage of Modernity
The "German Socrates," Moses Mendelssohn (1729-1786) was the most influential Jewish thinker of the eighteenth and nineteenth centuries. A Berlin celebrity and a major figure in the Enlightenment, revered by Immanuel Kant, Mendelssohn suffered the indignities common to Jews of his time while formulating the philosophical foundations of a modern Judaism suited for a new age. His most influential books included the groundbreaking Jerusalem and a translation of the Bible into German that paved the way for generations of Jews to master the language of the larger culture. Feiner's book is the first that offers a full, human portrait of this fascinating man-uncommonly modest, acutely aware of his task as an intellectual pioneer, shrewd, traditionally Jewish, yet thoroughly conversant with the world around him-providing a vivid sense of Mendelssohn's daily life as well as of his philosophical endeavors. Feiner, a leading scholar of Jewish intellectual history, examines Mendelssohn as father and husband, as a friend (Mendelssohn's long-standing friendship with the German dramatist Gotthold Ephraim Lessing was seen as a model for Jews and non-Jews worldwide), as a tireless advocate for his people, and as an equally indefatigable spokesman for the paramount importance of intellectual independence.
Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry
The way film companies obtained knowledge about the consumer resembled that of fashion industries. Initially, intermediaries analysed sales and observed customers while they consumed the service. As the film industry developed between the 1890s and the 1940s, however, its gathering of information increasingly began to resemble the market research of mass-distribution industries. Technological and contractual changes, as well as a rise in sunk costs, affected the way market research was done. By the late 1930s, film companies' increasing need for market information quickly made them adopt the newly available market research techniques. This essay traces this evolution showing how market research techniques were systematised and developed. The surveys by the British Granada Theatres cinema chain stood on the threshold of the era of modern market research, while the work of George Gallup's Audience Research of the US marked its advent.