Bullet screen management method and apparatus
The invention relates to a bullet screen management method and apparatus, applied to a server. A bullet screen processing rule corresponding to identity information of a target page is stored in the server. The method comprises the following steps: matching the corresponding bullet screen processing rule according to the identity information of the target page; obtaining bullet screen information sent by a user terminal on the target page; and performing corresponding processing on the received bullet screen information according to the bullet screen processing rule. Therefore, the bullet screen processing rules corresponding to different target pages are relatively independent, and different bullet screen processing rules can be set for different target pages, therefore the bullet screen management can satisfy the requirements of different target pages, and the management is more targeted and more comprehensive.