THE LITERATURE REVIEW OF TECHNOLOGY ADOPTION MODELS AND THEORIES FOR THE NOVELTY TECHNOLOGY
This paper contributes to the existing literature b y comprehensively reviewing the concepts, applications and development of technology adoption m dels and theories based on the literature review with the focus on potential application for the novelty technology of single platform Epayment. These included, but were not restricted to the Theory of Diffusion of Innovations (DIT) (Rogers, 1995) the Theory of Reasonable Action (TR A) (Fishbein and Ajzen, 1975) Theory of Planned Behavior (TPB) (Ajzen, 1985, 1991) Decompo sed Theory of Planned Behaviour, (Taylor and Todd, 1995) the Technology Acceptance Model (TAM) (Davis, Bogozzi and Warshaw, 1989, Technology Acceptance Model 2 (TAM2) Venkatesh and Davis (2000) and Technology Acceptance Model 3 (TAM3) Venkatesh and Bala (2008) These reviews will shed some light and potential applications for technolog y applications for future researchers to conceptualize, distinguish and comprehend the under lying technology models and theories that may affect the previous, current and future applica tion of technology adoption.