Transformaciones territoriales por planes parciales de renovacion urbana. Barrio El Naranjal, un territorio en negociacion
The process of liberalization of the land market derived from the reorganization of global economic capital, relocalises industry and orders a neoliberal city around financial, services and real estate activities. Medellin tries to project a global image of "development" through city marketing and one of its strategies is the urban renewal that generates high profitability for the real estate sector. The Naranjal Urban Renewal Partial Plan is deployed under the public private governance model, and through Urban Action Units it operates as a mechanism of exclusion, erasing the existing territorialities in the neighborhood, and inserting a new urban and architectural morphological configuration, lifestyle and "user" Its implementation has been a process of negotiation of the territory that through breaches, pressures, protests and popular actions has fragmented social relations and atomized the community potential of its inhabitants.