Plan de negocios para la creacion de un taller mecanico express con promesa de tiempo de atencion en el servicio con domicilio en la ciudad de Quito
The purpose of this business plan is to analyze the viability of starting an express car repair shop in the north of Quito. The analysis takes in account the financial and commercial areas. The number of cars in Quito has been increasing dramatically in the last 18 months. The growth of these last 18 months has been up to 50% higher than in previous years. This means that every day there are more people trying to find car repair shops that are inexpensive and provide a quick service. According to the market study of Quito, 54% of all car owners use their vehicle daily. This 54% is true for the entire city. The study also shows that potential customers are willing to pay an average of $30 for an standard oil change it the service takes less tan 15 minutes. As of now, there are 495.000 cars in Quito of which 376.200 are used every day. The goal of this initial stage is to serve 36 vehicles a day reaching its maximum occupancy. The value proposition will be to offer light maintenance for cars in a record time. The expected times are: 15 minutes for an oil change and 30 minutes for a break or engine ABC. This shop will use a differentiation strategy focusing on great service and specialized technical assessment. This project will require an initial investment of $71.270 of which 80% will come from loans and 20% from personal savings. After doing a financial analysis, the TIR for the project is 67.94% for the project and 160.93% for the investors. The payback time for the project will be 1.9 years four the project and the 0.22 years four the investor, this shows us the financial feasibility of the project.