Instagram Engagement for University
Social media is used as an online communication today. In addition, institutions, schools, and companies make social media as a part of media marketing to introduce their brands. Instagram will be discussed in this study because the majority I Generation in Indonesia used Instagram. Universities use Instagram for marketing media by posting photos and videos with captions. Besides posting, the engagement between users and university social media accounts is very important for marketing purpose. In this research, we will learn about how much user engagement to university social media in Indonesia. The purpose of this research is to identify user's opinion about university Instagram official accounts and to analyze the engagement of five top universities official Instagram account in Indonesia with Analisa.io tool and questionnaire survey for one university as a case study. The result of this study can be used as advice or input about social media engagement for university official Instagram account.
2020 International Conference on Information Management and Technology (ICIMTech)