Internet and international food industry trade
Purpose The purpose of this paper is to provide an adaptedz gravity model to measure the impact of the number of the internet users on food industry trade between developed Organisation for Economic Cooperation and Development countries using both panel and cross sectional data.Design/methodology/approach The impact of the internet users on food industry export growth and levels, and on food industry trade reorientation, and whether the internet has altered the effect of distance on food industry trade, are analyzed using adapted gravity model.Findings The positive, significant and over time increasing effect of the internet on food industry exports confirm that the internet reduces market specific entry costs for food industry exports. The significant positive effect pertained to the internet is found in the importing countries. The significant positive effects on food industry exports are found for the country's economic size and bilateral common features and proximities. The internet mitigates th.
Ind. Manag. Data Syst.