Money and Banking International Trade and Public Finance
In this paper author looks at Money and Banking and International Trade activities marketing challenges of various commodities in India and the remedial measures that can be e executed to solve the problem. Today, marketing is one of the most technology dependent processes in business. According to the Gartner CMO Spend survey 2015 16, worldwide, the martech spend now accounts for 29% of total marketing budgets. This points out that in the past 2 years, CMOs are eager to invest in tools more than ever! In addition to the development of Word Press as a CMS, new CRM platforms, and marketing automation software, there are also new and improved social media marketing tools, apps, and content marketing development softwares. The effect of using these softwares is felt across each industry, for example, banking is continuously transformed by new and improved payment systems, and B2B companies can't function without a CRM or Salesforce integration and social media marketing.There is also a lot of progress in collecting, vetting and decoding data that is generated in each marketplace, as well as in the expansion of digital media advertising for reaching target customers. While in a different time, CMOs had to struggle to find at least some quantifiable portion of data for target customers, now, they're struggling to absorb the data to get relevant feedback about the marketplace. Fortunately, the data challenges can be easily overcome and interpreted with the technology that is available to businesses today. For example, consider only the capacity for marketing of technology such as IBM's Watson, that can perfectly comprehend and interpret human language and analyze unorganized data.