The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes
Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers' personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.