Aesthetics of the immersive omnidirectional experience. An exploration of the social impact of interactive installations inside museums and galleries.
Unimaginable changes that we have been witnessing in the last decade about the museum environment focuses mainly on the ICT use that has broaden the traditional perception of exhibiting from an understanding of listing, editing, selecting and positioning towards one of "interpretation" that not only deals with technological innovation per se but focuses more on the use of technology that builds bridges between identities, locations, territories, communities and most importantly stories. At the heart of this change lays down the aesthetics of the interactive experience that has changed the linear modal of a single display and information to a multi modal and layered experiences using ubiquity and virtuality. Nonetheless, technology sometimes has seemed to create a enclosure between the artwork and the visitor, many immersive installations has managed to overcome the prejudice creating this conversation between the "n" visitor, "n" object and story. Hence, this paper aims to present some case studies to develop a omnidirectional experience framework investigating on the aesthetics of interactive narration which can be a basis for social interaction inside museums and galleries.