Comercializacion de masa de hojaldre laminada para mercado profesional y domestico a nivel nacional en Ecuador
The puff pastry is commonly used in gastronomy widely known among restaurants and businesses as well as domestically. By offering a laminated dough, and ready to use, the production of dishes made with this dough is easy and significantly lessened, providing a high gastronomy benefit to people who like to bake but do not have the knowledge for preparing it. The Puff Pastry is used for the preparation of the well known mil hojas, aplanchados among other sweets known in the environment, however this dough is also used for preparing meat or chicken pies, patties made of different fillings, tartaletas, volovanes among others. The present thesis aims to evaluate the business feasibility in economic terms, financing, operation, chain supply, marketing and commercialization. The need to change the productive matrix in Ecuador to refocus it on an independent production oil sector has been showing great progress in production field, highlighting the manufacturing sector as one of the sectors with the highest sustainable growth. It is in this way that it has been seen an interesting business opportunity that goes far beyond the economic and tries to provide a space for the family union through the kitchen. Although the current market is already available with competition, the proposal of the work presented here has as differentiating factor, customer service as the participation in different events allowing to give a familiar face to the company. Tradition and experience in the kitchen is a strength that the company proposes allowing a direct interaction with the clients satisfying their expectations. However among weaknesses have also been detected, a concentration a single kind of product. This research proposes a Business to Business (B2B) operational strategy offering the product to national retail chains. Making puff pastry can be summarized in the obtaining of the raw materials with their respective storage inspection to then carry out a pre mixing of raw materials and their subsequent cold storage.