Servitization in manufacturing firms: the Moncler case
This Thesis aims to provide a deep knowledge of servitization, through the literature review of the most recent articles, supported by the data collected from the analysis of the case study of Moncler. Focus of this paper is to give an understanding of how and why manufacturing firms resort to servitization and if it represents a key point or an extra for the strategic decisions. Other topics treated, in relation with servitization, are business model, competitive advantage and innovation