Perceived Risk in a Strategic Household Purchase: Consumer Home Buying Behavior
The purpose of this study is to develop and empirically test a conceptual model of a perceived risk for a prefabricated house purchase. The results of our quantitative study suggest that perceived risk as a multidimensional construct plays a less important role in the process of purchasing a prefabricated house; higher values have been assigned mostly to financial and delivery aspects of risk. According to our findings, important antecedents are subjective knowledge, situational involvement and perceived financial sacrifice, while among consequences perceived benefits and information search are of greater meaning.