Effects among product attributes, involvement, word of mouth, and purchase intention in online shopping
Abstract With the development of the internet, customers are able to purchase medical equipment not only at the pharmacy but through the internet; notwithstanding, the studies for analyzing the effects of purchasing intention on acquiring medical equipment are deficient. The purpose of the study aims to investigate the effects among product attributes, product involvement, word of mouth, and purchase intention toward online shopping of medical equipment within both of the markets in Taiwan and Mainland China. The present study utilized content validity testing, one way analysis of variance, independent sample t test, and regression analysis to analyze the statistics. The findings demonstrate that all of the factors had positive benefits to customers' purchase intent except product quality. Additionally, the results show that word of mouth from the internet do not significantly positively influence purchase intention owing to the excessive commercialization nowadays. The recommendation will be given for the small and medium enterprises to expand the online business.