"TUKETIM TOPLUMU" KAVRAMININ POZITIVIST, ELESTIREL, YORUMSAMACI YAKLASIMLARLA IRDELENMESI
In this study, positivist, critical and interpretive approaches were taken into consideration with the concept of consumer society. Among these approaches, the positivist approaches discussed according to emergence of whatever problems occurred in the 20th and 21st century were examined. The reality of capitalism by analyzing the social phenomenon with a positive mind has been clarified that it has applied false and incomplete diagnosis and treatments. It was clarified that the social structure cannot be understood with experimental method and man is not a subject. It is emphasized that when the system is tried to be resolved with a positive approach or observation sauce, social diseases will arise. It is understood that the materialist approach, which played an important role in the analysis of social determinations in the 18th and 19th centuries, ignored human actions that the eye and mind cannot see. For this reason, the interpreters and the emphasis on the diverse methodology in the analysis are considered as a healthy method in understanding the social life. By trying to understand the human behavior by empirical methods, by raising the mind, an image may arise in which diagnosis and treatments are applied incompletely and incorrectly. Therefore, it is important to understand sociological actions that are not visible. Otherwise, the society is the victim of the positivist theory, consumption frenzy, sexual pleasure, anomie, etc. may face an image with symptoms. As a result, capitalism, which possesses only a materialistic, positivist approach, must also proceed under the guidance of interpretive and critical approaches. Since the values exist in human life in the context of ideology has been revealed, human beings are not just a creature that can be driven by feeding their eyes and bodies. Thus, it is seen that ideologies that lead within the framework of values that care both the guidance of the mind and the culture of the society are guiding in the social structure.