RESEARCH ON MOTIVATION,PATH AND SUBJECT OF THE INTEGRATION OF TOURISM INDUSTRY:A CASE STUDY OF FANGTE HIGH TECH THEME PARK MADE BY SHENZHEN HUAQIANG GROUP
Industry integration is an important trend of the World's industrial and economic development.In the context of fusion in the global industry,tourism is also showing a strong tendency of integration development.Taking Fangte high tech theme park made by Shenzhen Huaqiang Group for an example,the authors research the motivation,path and subject of tourism industry fusion.In the 'Boost Traction' interaction of such forces as technology,market,enterprises and government,tourism industry integration begin to occur and develop.The tourism industrial integration evolution is divided into vertical integration and horizontal integration.The vertical integration is the penetration and extends among different industries to achieve integration.The horizontal integration is the restructuring integration of the elements within the industry,it occurred in different sectors which have close links at the same industry.In the integration evolution of tourism industry,technology and resources is the fusion path.The research of the principle part of tourism industrial integration is still rare.Government or enterprises become a focus of debating among scholars.The paper holds that government is the important promoters;the enterprises are the true principal part of integration in the integration of tourism industry.The enterprises integrate the elements such as technology,resources,capital and markets organically,to create new tourism products,to form a new format.