Using scent actuation for engaging user experiences
The sense of smell (olfaction) has been recognised as an important factor governing our emotions and memory. Nevertheless, it remains the most underexplored sense and is still a relatively new modality in the domain of marketing. While researchers have begun to explore the merits of olfaction as a powerful trigger of memories, its relation with emotions has been largely disregarded and its interplay with other modalities remains largely unknown. In this paper, we explore the use of scent for mobile user experiences and devices with a hardware tele smell device "Scentee" We provide two examples of how Scentee has successfully been used in marketing campaigns.
Advances in Computer Entertainment