Does organizational reputation matter in Pakistan's higher education institutions? The mediating role of person organization fit and person vocation fit between organizational reputation and turnover intention
Drawing on social identity theory (SIT) signaling theory, and attraction selection attrition (ASA) model, we proposed and developed a model linking organizational reputation to turnover intention, both directly and indirectly through person vocation fit (P V fit) and person organization fit (P O fit) The model was tested using partial least squares structural equation modeling (PLS SEM) on a sample of 250 full time faculty members from Pakistan's higher educational institutions. The findings supported the model and found that organization reputation had a negative and direct influence on turnover intention and positive impact on P V fit and P O fit. P O fit and P V fit, in turn, had negative relationships with faculty turnover intention. Moreover, the study revealed that P O fit and P V fit partially mediated the negative relationship between organizational reputation and faculty turnover intention. The findings of the study has important practical implications for the adoption of marketing concepts in non profit seeking organizations, especially in higher educational institutions. The practical and theoretical implications and some interesting avenues for future research are discussed at the end of the study.