A STUDY ON THE TRENDS AND PATTERNS OF CONSUMER BEHAVIOUR OF COLLEGE STUDENTS
Due to introduction of new technologies, social medias, over exposure to making communication activity of the companies, the adult are become more brand conscious. On the other hand the economic dependency of adults on their partners have also lead to a considerable increase in marginal propensity to consume (MPC) of the adults. Like no other generation today's youth are growing up in a culture of debt facilities in order to make unproductive expenditure.The attitude of youth now changed to "LIVE FOR TODAY " from "SAVINGS FOR THE FUTURE"