The Inclinations Of Entrepreneurial Cognition And Competencies: The Case Study Of Successful E Commerce New Venture Creation In Malaysia
A number of research on entrepreneurs have been intensively conducted for the past years considering that it is one of the important elements in business. An entrepreneur is responsible for every aspect of new ventures creation considering that they are the lead person in every business decision. The process of forming new ventures is very challenging and involves a lot of thought. The process of forming new ventures has only received little attention in most established studies investigating the cognitive aspects of entrepreneur. On top of that, researchers tend to ignore the issues related to business ability in the creation of e commerce ventures. Much uncertainty still exists; hence, this study set out to determine the role of entrepreneurial cognitive and competencies that acts as the crucial components in the creation of new e commerce ventures in Malaysia. In this study, a case study approach is adopted for the purpose of data collection by conducting an interview on twelve e commerce entrepreneurs from May 2013 until December 2014. The findings revealed that personal background (education and family) as well as work and business skills are the important factors in the creation of new ventures by cognitive entrepreneurs in Malaysia. In the case of entrepreneurial competencies, it was deemed crucial for entrepreneurs to be equipped with both computer and communication skills to facilitate the creation of new ventures. Therefore, it is best for the government to promote entrepreneurial activity in the country by highlighting the elements of entrepreneurs in terms of cognitive ability and entrepreneurial competencies. Finally, the emergence of new ventures is hoped to further strengthen the economic progress of the country.