An Overview of Developments and Prospects for E Commerce Agrifood Products in Malaysia
Application of electronic communications and multimedia (C&M) is gaining popular. It opens new opportunities for businesses, market and supply chain actors as a whole to enhance their operations. Many terms are used in literature to describe activities of Internet Technology between organisations and their environment, including suppliers and customers. Generally, ebusiness, e commerce, e sourcing, e marketing and e fulfillment are some of the commercial terms, which have been quoted in the literature. The term is referred to "doing business electronically" (Van der Vorst et al. 2002; Huff et al. 2000) Internet marketing or on line marketing refers to advertising and marketing efforts that use the Web or email to drive direct sales via electronic commerce. In other words, sales lead from Websites or emails. Internet marketing and on line advertising efforts are typically used in conjunction with conventional approaches such as advertising on radio, television, newspapers, and magazines. Internet marketing can be further classified into more specific categories such as Web marketing, email marketing, and social media marketing. This paper aims to present the current development and policies of agri food e commerce in Malaysia.