A CRITICAL ANALYSIS OF PRODUCT OWNER'S COMMUNICATION AND DOMAIN EXPERTISE ON PROJECT SUCCESS IN AGILE DEVELOPMENT AND ITS IMPACT ON THE SOFTWARE DEVELOPMENT BUSINESS
There are different strategies that have helped to increase the success rate of the project managers, but the question remains whether the domain expertise and the communication of the product owners can increase the success rate of the projects. The present paper takes a case of agile product development projects and has empirically tested the relationship between the communication and product owner domain expertise with the success of the project. A significant relationship was observed between the dependent and the independent variables. It is essential to understand the agile methodology framework because continuous changing environment requires a complete understanding of the agile framework. Customer satisfaction and projects completed within time and budget are used as the project success characteristics. Proper training is required for the project managers to shift towards agile framework because when working on large or complex projects, in depth knowledge about the agile framework is required, and it is vital to enhance the project managers understanding before working on large projects.