Impact Of Artificial Intelligence In Making Better Marketing Decisions In Healthcare Industries
In recent times, Artificial Intelligence (AI) took a flight making enormous changes in the technological industries. From booking cabs online to ordering of medicines and other daily necessities, people are now more accustomed to artificial intelligence every now and then without even realising it. Google Assistant, Apple Siri, Microsoft Cortana and Amazon Alexa are few of the AI Assistants which has proved its importance in the recent commercial world. These AI's interfaces have become so popular that companies are now planning to establish their own AI system to support them into taking better business strategies and decision making. The main aim of this research is to show that Artificial Intelligence has a greater prospect in making better marketing decisions for the multinational giants from the view point of the healthcare industries. Through this research work, an effort has been made to show how Artificial Intelligence is (and will) change decision making for business with greater importance on the healthcare industries. The data used for the research work is secondary in nature. Various research articles have shown that the use of AI