Staging a social drama: Ritualized framing of the spring festival homecoming in Chinese state media
The transformation of Chinese media from the propaganda organ of the Party state to its central means of hegemony has given rise to typified news practices that vary in formality but cohere in functionality. Integrating theories of media ritual and framing, this study explores how Chinese state media ritualistically manufacture a public consensus on the interpretation of the annual Spring Festival homecoming, a chronic social problem that exposes socioeconomic inequalities and policy deficiencies. An analysis of the 2014 homecoming coverage on China Central Television (CCTV) reveals that state media create and popularize a state sponsored social drama, reducing a complex, multifaceted social problem to a one dimensional transportation crisis. This media ritual, in accordance with both the state's mandate to maintain social stability and the media's logic of commercial success, contains alternative interpretations and obscures the important social concerns encapsulated in this issue.