Service Dominant Logic as a Foundation for Service Science: Clarifications
Service science is an emerging discipline concerned with the evolution, interaction, and reciprocal cocreation of value among service systems (Maglio and Spohrer [Maglio, P. P. J. Spohrer. 2008. Fundamentals of Service Science. Journal of the Academy of Marketing Science 36(1) 18 20. Spohrer et al. [Spohrer, J. S. Vargo, N. Caswell, P. Maglio. 2008. The Service System is the Basic Abstraction of Service Science. 41st Annual HICSS Conference Proceedings. Service dominant (S D) logic (Vargo and Lusch [Vargo, S. R. F. Lusch. 2004a. Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1) 1 17. [Vargo, S. R. F. Lusch. 2008. Service Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science 36(1) 1 10. is an alternative to the traditional, goods dominant (G D) paradigm for understanding economic exchange and value creation. This service centered view is based on the idea that service the application of competences for the benefit of another is the ba.