C E Translation of Online News Headlines from the Perspective of Eco translatology
A news headline is the punch line of a news report,whose purpose is to quickly draw readers' attention to the body text. On the Internet,it plays a much more important role in enticing website visitors than it is in traditional media news reports. Featuring C E translation of online news headlines from the perspective of Eco translatology,and combining specific cases of C E translation,this paper points out that translators should take different components of the translational eco environment into account and focus on three dimensional transformations (i.e. linguistic,cultural and communicative) under the guidance of"multi dimensional adaptation and adaptive selection" for a translation of the highest level of"holistic adaptation and selection"