Virtual team trust: task, communication and sequence
Purpose This study aims to examine the impact of task interdependence, communication medium, and sequence of conditions on trust in virtual teams.Design/methodology/approach A pilot experiment was conducted using 22 subjects in eight groups with a mixed 2x2 design. A within groups method with repeated measures was used to explore time pressure and task complexity, communication medium and individual perceptions of trust. A between groups method was used for sequence of conditions. The four study conditions were: a simple task in a face to face condition; a complex task in a face to face condition; a simple task in a computer mediated condition; and a complex task in a computer mediated condition. Groups were randomly assigned to a starting condition. Each group was rotated through all the conditions. Following each condition, subjects completed the modified Jarvenpaa Knoll Leidner trust measure assessing their individual perception of trust for that condition.Findings Significant effects were found