E Commerce Growth in India: A Study of Segments Contribution
This paper examines the growth and different segments of electronic commerce (ecommerce) in India. As e commerce is one of the top growing businesses in India and provides a great market potential for investments, foreign Investors are funding e commerce sector. The study concludes that there would be a prospective growth of e commerce in India, if the Government provide a legal security and framework for e commerce and the domestic and international trade are allowed to expand their basic rights such as intellectual property, privacy, prevention of fraud, consumer protection, etc.