Instagram Effects as Social Media toward Adolescence and Young Adult Users: Uses and Gratification Approach
The development of the web 2.0 and new trends in the social media leads to the changes of human communication and human motivation to use social media. The Uses and Gratification Theory, which emerged in the 1940s, is a mass communications theory which sees a mass audience as an active user who seeks out media to fulfill their needs and leads to ultimate gratification, psychological and social needs. A recent study on the Uses and Gratification Theory identified ten uses and gratifications for using social media [1] the ten uses and gratifications are: social interaction, information seeking, pass time, entertainment, relaxation, communicatory utility, convenience utility, expression of opinion, information sharing, and surveillance/knowledge about others. this paper review from other findings to discuss and examine the effects of Instagram, as social media toward adolescence and young adult users using Uses and Gratification approach. Keywords media; uses and gratification theory; adolescence and young adult; teenagers; effects; social media; instagram.