Diseno de estrategias de marketing tradicional y digital dirigido a las pymes de la ciudad de Guayaquil en el ano 2016
This work was done in order to provide tools that enable the development of SMEs in the city of Guayaquil. Today it is clearly evident in every business, whether large or small, that the use or misuse of marketing strategies can help favorably in its economic performance, as well as improper use of them can lead to failure in attracting customers and thus to increased sales. The detailed below work will appreciate the analysis of surveys of a representative sample of the city of Guayaquil, where the tastes and preferences of consumers when making a purchase will be analyzed further may validate the different types of buyers that exist today, all this in order to help SMEs in the evolution of their business. Furthermore, this paper proposes a web site aimed at SMEs in the city of Guayaquil, where they can view marketing strategies traditional and digital that will allow a better understanding of actual consumer behavior and how to respond to the needs of current and future customers, a space where they can also share their experiences resulting in obtaining benefits for current and future entrepreneurs. Keyword: digital marketing, traditional marketing.