Artificial Intelligence (AI) new developments and innovations applied to e commerce
This in depth analysis discusses the opportunities and challenges brought by the recent and the foreseeable developments of Artificial Intelligence into online platforms and marketplaces. The paper advocates the importance to support trustworthy, explainable AI (in order to fight discrimination and manipulation, and empower citizens) and societal aware AI (in order to fight polarisation, monopolistic concentration and excessive inequality, and pursue diversity and openness) This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO) Artificial Intelligence (AI) new developments and innovations applied to e commerce Challenges to the functioning of the Internal Market This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection. AUTHORS Dino PEDRESCHI, University of Pisa, Italy Ioanna MILIOU, University of Pisa, Italy ADMINISTRATORS RESPONSIBLE Mariusz MACIEJEWSKI Christina RATCLIFF EDITORIAL ASSISTANT Roberto BIANCHINI LINGUISTIC VERSIONS Original: EN ABOUT THE EDITOR Policy departments provide in house and external expertise to support EP committees and other parliamentary bodies in shaping legislation and exercising democratic scrutiny over EU internal policies. To contact the Policy Department or to subscribe for updates, please write to: Policy Department for Economic, Scientific and Quality of Life Policies European Parliament L 2929 Luxembourg Email: Poldep Economy Science@ep.europa.eu Manuscript completed: May 2020 Date of publication: May 2020 (c) European Union, 2020 This document is available on the internet at: http:/www.europarl.europa.eu/supporting analyses DISCLAIMER AND COPYRIGHT The opinions expressed in this document are the sole responsibility of the authors and do not necessarily represent the official position of the European Parliament. Reproduction and translation for non commercial purposes are authorised, provided the source is acknowledged and the European Parliament is given prior notice and sent a copy. For citation purposes, the study should be referenced as: Pedreschi, D. Artificial Intelligence (AI) new developments and innovations applied to e commerce, Study for the committee on the Internal Market and Consumer Protection, Policy Department for Economic, Scientific and Quality of Life Policies, European Parliament, Luxembourg, 2020. (c) Cover image used under licence from Shutterstock.com Artificial Intelligence (AI) new developments and innovations applied to e commerce 3 PE 648.791 CONTENTS LIST OF FIGURES 5 EXECUTIVE SUMMARY 6 1. ARTIFICIAL INTELLIGENCE, BIG DATA, MACHINE LEARNING 9 2. AI RISKS AND CHALLENGES 11