Herd Behaviour and Gold Investment: A Perceptual Study of Retail Investors
Needs, Benefits, Fund Allocation Patterns and Resources may vary among investors but the motive is to earn beneficial level of return. The level of return may vary but an investor expects some added advantage over the blocked money. Specifically in Asia and the Middle East, gold investments and gold jewelry are regarded as financial or semi financial assets. Consumers have become aware of price movements and very sensitive to them. Unlike paper currency, coins or other assets, gold has maintained its value throughout the ages. People see gold as a way to pass on and preserve their wealth from one generation to the next. The perceptions of an investor differ with respect to alternative investment avenues, assets and segments present in the market. This study includes 183 respondents from different cities of Punjab. This paper is an attempt to study the factors influencing purchase behavior of retail investors towards gold with the help of Factor Analysis.