Supply Chain Management Pattern of Pollution free Agricultural Products Based on Precision Marketing
The paper studies the supply chain management pattern of pollution free agricultural products from the perspective of marketing strategy. Taking Company A for an example, it first introduces the precision marketing strategy of its pollution free agricultural product Brand A local pork. On that basis, it analyses the management pattern of the company's supply chain process that carries out organic integration of marketing, research development, production and distribution. Finally the conclusion is given based on implementation effect of precision marketing strategy.