Prioritize Marketing Measures Affecting Export Distribution Channels Case Study: Isfahan Steel Company
Without a proper distribution system, even the best products is bound to fail. Distribution channels and related actions have considerable effects on the prices of goods available to the final consumer, Customer satisfaction, customer loyalty and gain sustainable competitive advantages and is full of all the Institute activities earlier. Any organization can be accessed via distribution channels communicate with their customers and to acquire useful information about the market, your products and services to offer customers and cash underway within the organization for guidance. One of the world's steel industry is growing industries so that production of steel from 2007 to 2012, more than 40 percent the export of steel products constructional recent years more than 60% growth. In addition, due to competitive conditions, today, the development of services in new markets is essential for the survival of organizations, while the risk and high cost associated with entering new markets always will be. The aim of this study was to prioritize the factors affecting the choice of distribution channel ESCO products respectively. This is the basic assumption of the tasks to achieve the ultimate goal by distribution channel members do lie. The most important factors influencing the distribution system. These tasks based on different views in the form of streams of relationships, information, The provision of goods and services classified Costs and Payments lots and presumably these flows will be adversely affected by environmental factors affecting Bvd.vaml examined in this study is based on search The views of experts in marketing management and related studies, research and clothes according to the specific nature of this group of selected industrial goods. The study ranked forty nine variable affecting the choice of distribution channels ESCO Relations in the form of streams, information, provision of goods and services, payments and charges and factors environment. The present variables in the study of theories and Various thoughts and knowledge management experts obtained by using screening techniques and fuzzy K means classification method is valuation and classification. According to the results most influential factors influence the choice of distribution Connell, confidence in the products, controlling the purchasing behavior of customers, consulting with manufacturers, Transparent process returned goods, exchange rate variations, obtaining a patent, and the profit margin to be sold and least important factors in the choice of distribution channel steel products, including factors such as market dynamics, Independent producers, the cost of insurance and freight (transfer fee) the perception of power, the tendency of customers in the use of electronic money and the location of delivery of goods. KeywordsConnell distribution, entry strategies, fuzzy logic, fuzzy screening method and classification method K means problem statement