Attitude towards the Usage of Electronic Information Resources by Television Media Professionals in Bengaluru
IntroductionNow a day's libraries landscape is more vibrant than ever, offering faster and easy dissemination of information and make fewer barriers to access and more ways to using information. Information professionals give more preference for human behavior towards access of information resource. For the fulfillment of users information needs library professionals using various tools in system model design, information repacking, and dissemination of information.Television media is the most popular mass communication system in the world and every day its growth rate also more compare to other mass Medias [1] Television media is the best media for information dissemination; those are entertainment, political, economical, cultural and other elites. Media professionals may select, repacking and comment on the information for broadcasting. Television media is one of the key role player contemporary society; from political, entertainment, education, science and technology, history and geography, sports, marketing, arts, religion and many more. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media [2]" Information gathering is one of the primary motives of the Television professionals. During previous decade information gathering was through primary sources and via face to face interviews. This has been changed in many aspects affecting the journalist's working culture, personal, training through the usage of digital technological tools. The Media professionals always differ in reporting areas such as an educational, crime, entertainment, interviews, sports, business, foreign affairs and many more. Recent years the "information revaluation" has made the changes in the usage of digital technological tools that have made remarkable changes in the media professional work. The adaptation of digital technology by media professionals resources such as tapes, archives, databases and many more can be access by their finger point. These changes have been allows media professionals to easy and joyfully information access.Television media's in BengaluruBengaluru as a capital city of Karnataka is one among the biggest and a metropolitan city in India. It is unique in the sense that all citizens originally belonging to any India province or city, whether urban or rural, live in Bengaluru [3] As such, it is also called IT Hub, Garden City, and Silicon City of India. Its social, cultural, economical and educational background is quite different from other cities in the country. Being the hub of business and industry, job opportunities are far better here compared to other places in India. In many television channels and professionals are there in the Bengaluru. Bengaluru got its first look at television when Doordarshan established a relay centre here and started relaying programs from 1 November 1981. A production center was established in the Doordarshan's Bengaluru office in 1983, thereby allowing the introduction of a news program in Kannada on 19 November 1983. Doordarshan also launched a Kannada satellite channel on 15 August 1991 which is now named DD Chandana [4] The advent of private satellite channels in Bengaluru started in September 1991 when Star TV started to broadcast its channels [5] Though the number of satellite TV channels available for viewing in Bengaluru has grown over the years, the cable operators play a major role in the availability of these channels, which has led to occasional conflicts. Direct To Home (DTH) services are also available in Bengaluru now. Doordarshan is the broadcaster of the Government of India and its channel DD Chandana is dedicated to Kannada. In private sector Udaya TV is the first Kannada channel broadcaster [6] As on today flowing television medias have broadcast from Bengaluru (Table 1).Review of LiteratureRosamma Joseph has taken a study on "How Indian Journalists Use Libraries"