The Development Strategy for Taiwan related Tourism of Zhangzhou City under the Situation of "Three Direct Links"
The"three direct links"had been achieved in 2008,which is both an opportunity and a challenge for Zhangzhou.But how to give full play to the advantage of three direct links to promote the Taiwanrelated tourism of Zhangzhou is important for Zhangzhou's industry and economic development.The Taiwan related tourism of Zhangzhou,with its rich Taiwan related culture tourism resources,has deep historical and cultural origins and solid foundations.But there are also such problems as the tourist attractions are too small,old,and scattered and tourism products are not varied enough.Through analysis,this paper puts forward some strategies based on the three direct links,including increasing the clearing up of Taiwan related artifacts and relics,deepening cultural tourism about ancestral land for Taiwanese,etc.,with a view to promoting Zhangzhou's tourism cooperation with Taiwan and improving its popularity in the country and in the world.