Persuasive Function in Food and Beverage Service: A Sociolinguistics Approach
Language is an arbitrary symbol of sound system, which is used for social interaction, consists of form, meaning, and expression. The study of language (Linguistics) focuses on both aspects of micro and macro linguistics. This current paper belonged to the later, i.e. Sociolinguistics, as it discussed about the use of language in society. Specifically, this study was aimed to identify the use of persuasive functions in the context of Food and Beverage Service. The persuasive function is used for persuading and affecting the hearer (i.e. the customers) to try or buy the products offered. Focusing on the study of English for Tourism and Hospitality (ETH) this paper applied the phenomenology qualitative methods. The data were collected through observation, and analyzed using text analysis. The findings of the paper showed that persuasive functions were represented through micro functions, i.e. 'recommending' 'offering' 'promising' 'suggesting' and 'persuading' Keywords English for Tourism and Hospitality, Persuasive Function, Language Functions, Food and Beverage Service