Discussion on Lean Marketing Strategies
For enterprises,no customer means no profit.Based on such cognition,many enterprises aim at the mode or pursuing the increase in sales and the market size,which leads to the increase in sales while the profit is squeezed.The lean marketing does not mean such a marketing mode which pursues a short time sales increase and it is based on promoting the intellectual capital value,forming the intensified mode of pursing market share,the quality of market share and the increase of the profit in the same pace in order to establish the extended strategic profit niche.