Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model
This is the peer reviewed version of the following article: Festus Oluseyi Oderanti, and Feng Li, 'Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model' Psychology Marketing, Vol. 35 (2) 120 137, February 2018, which has been published in final form at https:/doi.org/10.1002/mar.21074. Under embargo until 10 January 2020. This article may be used for non commercial purposes in accordance with Wiley Terms and Conditions for Self Archiving.