dijiteolneitibeu(Digital Native)ceogdo gaebal mic geomjeung
bon yeonguneun Don Tapscott(2008)yi dijiteolneitibeu(Digital Native)yi 8gaji teugseongin jayu, majcumjejag, ceoljeohan josa, seongsilseong, hyeobeob, enteoteinmeonteu, sogdo, hyeogsine daehan ceogdoreul gaebalhayeo, hanguggwa junggugyi jeolmeun sedaedeuleul daesangeuro geomjeunghae boassda. seolmuneun hangug, junggugyi 10dae~30dae, namnyeo 506myeongi eungdabhayeosseumyeo, sujibdoen seolmunjireul tonghae dijiteolneitibeuyi 8gaji caweoneul hwaginhayeosseumyeo, ceugjeongyi sinroedowa tadangseongeul geomjeunghayeossda. ddohan hanguggwa junggugyi dijiteolneitibeu seonghyang caireul salpyeobogo ITsobi sanggwangwangyee daehae alaboassda. geu gyeolgwa dijiteolneitibeu(Digital Native)yi 8gaji yoineun IT sobiwa yuyihan sanggwangwangyereul natanaeeosseumyeo, teughi enteoteinmeonteu, jayu, hyeogsin sogseongeseo bigyojeog nopeun sanggwangwangyega issneun geoseuro natanassda. ddohan dijiteolneitibeu seonghyangi nopeun jibdangwa najeun jibdan ganeneun IT sobi myeoneseo geoyi modu yuyihan caiga natanassda. bon yeongugyeolgwaneun hanguggwa junggugyi dijiteolneitibeu(Digital Native) sedaeyi saeroun sobi teugjinggwa sotong bangbeobeul yeonguhayeo geudeulege majneun saeroun maketing banghyangeul jesihal su isseul geosida.