VOLUNTEER TOURISM 'INVOLVE ME AND I WILL LEARN'
Abstract Voluntourism or volunteer tourism is increasingly available and popular amongst everyday tourists in different parts of the world. Despite its seeming virtue and it often being positioned as a form of "justice" or "goodwill" tourism, critics in the public media have begun to question and criticize the effectiveness or "real" value of volunteer tourism. However, academic work has not yet critiqued volunteer tourism in the same manner. This paper thus provides a critical and timely review of volunteer tourism, using interviews and participant observation with 11 respondents on a volunteer tourism trip to South Africa. This paper reviews volunteer tourists' motivations (what prompted their participation) performances of the "self" in volunteer tourism; and the tensions and paradoxes surrounding volunteer tourism.