Application of Data Mining techniques for Customer Relationship Management (CRM)
1 Sarada sowjanya.C, 2 R.M.Sravan Ch, M Tech IInd Year, Engineer, NOVA College of engineering and technology for Women, INFOSYS Ltd, Vijayawada. Mysore. Abstract Consumers make choices about where to shop based on their preferences for a shopping environment and experience as well as the selection of products at a particular store. Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining the extraction of hidden predictive information from large databases organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge driven decisions.