THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY(THE CASE OF FLAMINGO HORTICULTURE KENYA LIMITED)
Corporate social responsibility is an idea whereby associations think about the interests of society by assuming liability for the effect of their exercises on clients, providers, workers, investors, networks and different partners, and additionally the earth. this commitment supposedly extends past the statutory commitment to conform to enactment and sees associations willfully finding a way to enhance the personal satisfaction for representatives and their families and in addition for the neighborhood network and society on the loose. The act of corporate social responsibility is liable to much discussion and feedback. Advocates of CSR contend that there is a solid business case for corporate social obligation, in that organizations advantage in numerous routes by working with a point of view more extensive and longer than their own particular quick, here and now benefits. Commentators contend that CSR occupies from the basic monetary part of organizations and that it is just shallow window dressing and PR. Corporate social responsibility (CSR) alludes to how enterprises or firms direct their business in a way that is moral, socially well disposed and helpful to society as far as growth. CSR suggests that the organization leads its business in a way that is commonly used to its targets and additionally to society. This paper takes a look at the part of CSR involvements or activities of Flamingo Horticulture Kenya in upgrading social administrations among its host society. Flamingo's world class farms in Africa are located in Kenya (close Mt Kenya and Lake Naivasha) and in South Africa (close to Johannesburg) This paper moved toward the idea of CSR in view of hypothesis to shape a premise of understanding the research. The models included; Excellence Theory, Social Responsibility Theory, Stakeholder Theory and Decision Making Theory and their relational and application in CSR programs in an association. The paper likewise investigated writing on the part of CSR in society advancement in light of the fact that the plain rationale of CSR is towards seeing its effect in community socially, ecologically and monetarily. The study will use descriptive research design with 320 host recipients of Flamingo Horticulture CSR activities in Hell Gate ward community. The investigation undoubtedly settled that FHKL had assumed a huge part in improving the social administrations among the host community it runs.