THE CRITERIA OF VISION AND MISSION STATEMENT TO IMPROVE BUSINESS SCHOOL'S PERFORMANCE
The tendency of vision and mission statement using splendid words without the clarity in the implementation and hard to understand by all members of the organization has make those two statements is good only for embellishment. Instead of they supposed to be directed at the level of institutional strategic planning, the vision and mission statement should also be cascading into operational part in order to attain the institutional best performances. A good vision and mission should be realistic, stating the school's current position and limitation of resources, and be based on the recognition of strengths and weaknesses of the institution. The objective of the study is to identify the criteria of the business school's vision and mission toward better performance. The study conducts through a series of descriptive study to top five Indonesia's business schools. The research stages start with literature surveys of several published article in international journal related with vision and mission statement criteria that have been done by previous researchers in the last five years. Followed by descriptive study through observation, interviews, document reviews, and filling out the questionnaire by the dean or vice dean of academic as well as the quality assurance administrator. The study brings about eleven criteria of vision statement and twenty one criteria of mission statement that must be considered by business school's top management to enhance the global competitiveness. The important finding are that vision and mission statement should not just written in good and proper words, but it also should not use an empty words without meaning and be flexible enough in responding the environmental changes. By implementing such finding from this research, it will be useful as a basis for decision maker in formulating the business school's vision and mission for the foreseeable future.