Impact of Digital Marketing Communication on Consumer Buying Decision Process A Study of Indian Passenger Car Market
We are conducting a study to analyze the impact of Digital Marketing Communication by Indian Car Marketers on Consumer Decision Making Process. Digital communication is made through various marketing channels like Website, Social Networking Sites, YouTube, Mobile Phone, Digital Outdoors, Online Communities, and Digital TV etc. Marketing and Communication over digital media is known as Digital Marketing. Consumer Decision making process deals with stages like need recognition, information search, evaluation of alternatives, purchase and post purchase behaviour.