Influence of Interpersonal Communication Sources on Voting Behaviour of Youth
Influence of Interpersonal Communication Sources on Voting Behaviour of Youth Vol. IV, No. IV (Fall 2019) 203 process. It also reflects longstanding Psychological bonding to specific political party and relationship on the level of trust and confidence among family Or Bradri that direct youth to vote. Michigan Model of electoral choices (1950) states that party identification is a long term influence and issues, party image and candidate image works as a short term influence which leads voters to make a choice. A general consensus among political researchers holds that "parents, schools, peers, religious institutions, and the news media influence the political socialization of children, and roughly in that order of importance" (Jackson, 2002, p. 2) But even parents, at the front of the list, are no longer considered as powerful an influence as they once were. Traditionally, research on political socialization has viewed family as the most influential on the political behavior of young voters. Family system theory introduced by Dr.Murry Bowen says a family is as an emotional unit. Parents were seen as the intermediary between child and society and had a powerful influence on the lasting values of their children (Hyman, 1959; LeVine, 1963) The family considered as the core group in different sociological researches that shapes the interest and preferences that the individual has in the electoral system of voting. However, even half a century ago, questions were raised as to why parents' and children's political ideologies were not more highly correlated. In Substantive term Studies have explored this relationship (Atkin, 1981; Connell, 1972; Jennings Niemi, 1968; Powell Cowart, 2003) and although studies suggest that the power has diminished parental political influence still exists. This study is an additional link in the long chain of political communication studies since the 1950s that have disentangled the factors that influence the young voter's decision. Specifically, this study examines the extent to which first time voters in the 2013 General Election in Pakistan are influenced by interpersonal communication from various sources around them and what are the sources which affect their parents voting behaviors. In this vein, the paper examines what psychological factors influenced and determined in voting decisions. In this highly politicized world of abundant media coverage, celebrity endorsements, and endless Internet commentary, the question raised is whether interpersonal communication with parents, teachers, peers, and religious leaders is still of significant importance to a voter's decision as in the past. In this context, a study will explore how far these factors influenced voting decisions of youth and those who cast their votes for the first time under the 10th general Election of Pakistan. To answer these questions, first of all, the researcher tried to explain the major term of a research topic.