Identification in organization: Role of individuals self concept orientation and identification motives
The self concept orientation of individuals to achieve multiple targets of organization identification coworker, workgroup and organizational identification is evaluated with mediating role of individuals associated motives. The study sample is consisted of 74 educational specialists from renowned universities of Pakistan. Result shows that, Self concept orientation has a positive but insignificant impact (R2 =0.023, b=0.121, P=0.199) on organization identification targets. Self motives of individuals positively but partially mediates between self concept orientation and organizational identification targets (R2 =0.004, b=0.052, P=0.59) The overall result supports the view that associated motives; self consistency, self enhancement and self expansion play an intervening role in individuals' self concept orientation to identifying organizational targets. Key words: Identification, motives, self orientation.