A Study of Evolutionary Pattern of Regional Brand Based on Jinjiang Special Sports Industry
As the regional special industry takes on different features at different developing levels,the regional brand based on special industry tends to reflect an evolutionary developing pattern.This paper,taking the Jinjiang special sports industry as an example,conducts the analysis of the evolutionary pattern of Jinjiang regional brands at different developing levels,furthermore,attempts to raise a few beneficial proposals about the development of regional brands based on the special industry.