Differing Map Construction and Text Organization and Their Effects on Retention
Abstract On the basis of Kulhavy's (R. W. Kulhavy, J. B. Lee, & L. C. Caterino, 1985) conjoint retention model of text learning with organized spatial displays, the authors conducted 2 experiments to analyze the effects of different types of maps and a considerate text (i.e., a text that follows the scanning pattern of the map) or an inconsiderate text. In the 1st study, 158 participants viewed an intact or a segmented map and a considerate or a randomized text. Those participants who viewed the intact map and read the considerate text recalled significantly more information than those who viewed the intact map and read the randomized text. In the 2nd study, 179 participants viewed a flat map, a 1-point perspective map, or a 2-point perspective map, and a considerate text formulated on the basis of the predicted scanning pattern of the map. Those participants who viewed the flat map recalled significantly more information than those who viewed the perspective maps.