Examining Micro-Level (SQL) Curriculum-Oriented and Promotional IS Enrollment Strategies
ABSTRACT Maintaining enrollments in information systems programs capable of meeting industry demands is an ongoing challenge. While significant research has been conducted examining macro-level strategies (e.g., promoting MIS activities), very few studies have examined micro- level strategies (e.g., promoting Structured Query Language). The purpose of this study is to empirically examine both curriculum-oriented and promotional interventions by introducing SQL into foundation information systems curricula. Based on the Theory of Reasoned Action (TRA), 180 students completed a survey to measure attitude, behavior norms, and plans to enroll in a database class in the future. Additionally, both the hands-on SQL instruction and the promotional SQL intervention played a moderating role on the impact attitude had on plans to take a database course. These results add to our pedagogical understanding of enrollment decisions as well as provide practical solutions educators may use to keep pace with enrollment demands.