Tourists Structure of Inbound Tourism Market in Wuyishan City: A Study Based on Shift-Share Analysis
Shift-share analysis is an important method which studies regional economic structure.Wuyi Mountain scenic area is a world-class tourist destination,whose market structure changes of inbound tourist is one of influencing factors for Wuyishan City to establish tourism strategic planning.This paper makes use of shift-share analysis to research 12 records in incoming passenger number from the year of 2004 to 2010.It is found that the proximity market share is bigger,such as Hong Kong,Macao and Taiwan regions of China,Singapore,Malaysia,and Japan,while the remote path market share is comparatively smaller but displays an increasing trend.On the whole,the inbound tourist market of Wuyishan City is less competitive.To boost the development of tourism in Wuyishan City,the article offers some proposal to improve tourism products and tourism service quality and strengthen overall competitiveness,so as to enhance its marketing ability and market share.