Internet Piracy among Business Students: An Application of Triandis Model
This paper reports the findings from a survey of 116 Business Students intention towards Internet piracy. This study was based on the Triandis (1980) model which proposed six factors that influence intention to perform a behavior but only four factors are discussed in this paper. Results from the study shows that habit has a positive relationship with affect towards internet piracy. Perceived consequences and social factors were positively related to intention towards internet piracy. Besides that, affect was found not to be a significant predictor of intention towards internet piracy. The awareness from the individual is the most important thing in order to prevent the widespread problem of internet piracy. Implications of the study are discussed and recommendations for future research are provided.