Sex-Role Orientation and Impressions
The 60 traditionally sex-typed and 60 androgynous subjects-half male and half female within each category-rated the likableness of stimulus persons described by gender and sex-role orientation (traditional, androgynous, or reversed). No preference was found for masculine role descriptions. Reverse sex-role descriptions were rated less positively than traditional or androgynous sex-role descriptions, but this was mediated by the subjects' sex and sex-role orientation.