The Use of Multiple Matrix Sampling for Survey Research.
AbstractMultiple matrix sampling procedures can be employed to improve survey research when the results of matrix sampling are equivalent to those obtained by the traditional census testing approach. This study examined the use of multiple matrix sampling as a strategy for the collection of data and compared rates of response when subgroups of items were administered as opposed to an entire instrument. In addition, the study investigated whether responses were equivalent in the two sampling procedures and whether bias was present. The results indicate that multiple matrix sampling is a viable and reasonable procedure to use when a mail survey questionnaire consists of a large number of pages and/or items.