The effect of trust crisis on China Professional Soccer League Games and countermeasures therein
Trust is an important social capital in economic activities. Trust crisis has seriously affected the development of China Professional Soccer League Games. Trust crisis in China Professional Soccer Games shows mainly in the following aspects: The loss of authority of referees; sharp decrement of sponsoring funds,abortion of local soccer lottery, mutual suspects between the clubs and the lack of audiences. The authors offered the following suggestions: The punishment on trust violators should be reinforced; the act of governmental participation should be standardized; steady and clear enough property right system should be established; legal system should be perfected; public supervision should be strengthened; a professional soccer league should be established.