On Cultural Function of Entrepreneurs
Companies and enterprises must have vigor and vitality,and,first of all,they must boost the morals and spirit of their staff.Entrepreneurs or the co mpany heroes must possess specific q ualities which embody the personality of the enterprises.The spirit of these people exert an unique and irreplaceabl e influence on the development of ent erprise culture.One of the important means a nd methods to ensure success is the creation of conditions in which the ent er-prise spirit can be brought into full play so that all the members of the com pany and the enterprise are constant ly in a state of taking an active part in the entire undertaking.