Impact of liberalization policy on mobile market and average price per minute in the EU
The aim of the article is to apprehend the impacts of the liberalization policy of the European Union in the area of telecommunication market on evolution of mobile services in terms of alternative service providers and virtual mobile operators. The virtual operators whose development was multiplied by technological progress in the area of mobile services allowed for the availability of new and improved services to the customers which in turn bring to light the question of what role virtual operators played in the process of dropping prices in mobile phone contracts. Apart from the study of price development in the European Union, the article focuses on other factors which could determine price development of mobile phone contracts. The end of the article sheds a light on the arguable potential development of virtual operators in the Czech market.