Analysis of post-Olympic tourist products.
Modern Olympic Games is a competitive sports assembly,and also an occasion for promoting mass con-sumption.With the development of the Olympic Games,the international fame of Beijing is significantly uplifted.China has become one of the top 4 foreign tourist reception countries in the world.There are many choices and measures for fully utilizing the Olympic effect to turn Beijing Olympic Games 2008 into a propellant for the devel-opment of tourism in China,such as fully utilize the cultural characteristics of Olympic tourism to form a tourism culture with Beijing features;highlight Olympic features and establish the overall image of Olympic tourism;fully utilize tourism resources in Beijing to develop tourist products in various forms;utilize opportunities in the Olympic Games to build the Beijing tourism brand in full power;hold signature events and serialize their operations;estab-lish a completed tourist souvenir sales network;establish a strategic alliance with foreign tourism enterprises.