A study on how sports goods enterprises should respond to the impact of appreciation of Chinese currency
The authors studied the trend of variation of RMB exchange rate as well as the effect of rate variation on sports goods enterprises, analyzed the current situation of sports goods enterprises in China, and discussed how sports goods enterprises should, under the pressure of variation of RMB exchange rate,go after profits and avoid losses, utilize foreign production essentials rationally,reduce product costs, payback and adjust foreign exchange debts in a timely fashion,draw lesions from foreign experiences, and promote direct outgoing investment vigorously.