Benign Misleading Permissible Deception in Clinical Practice? *
This article considers the ethics of delayed disclosure of the limits of health care to a client. Specifically, it considers the current practice of pro-life crisis pregnancy centers, which imitate abortion providers’ advertising techniques, so as to attract abortion-minded clients. I argue that such advertising is within the limits of truthfulness, and that it may be maintained as a legitimate response to a crisis of terminology in the abortion debate. This conclusion validates similar techniques of “benign misleading” as used by NFP-only or abstinence-only health-care providers.