A Study of Around-the-city Rural Tourism Development in Ankang City in the Perspective of Consumers
With questionnaire and on-the-spot interview as the main methods of collecting data,which is analyzed through EXCEL and SPSS15 software,this essay focuses on the around-the-city rural tourism in Ankang City,and analyzes the tourism development level of Ankang from consumers' angle of view,concluding that the overall development level is low,and tourism consumers' post-purchase perception and revisit intention evaluation is not high.Finally the study puts forward some measures for improving service quality and level,which can be used for reference for studying the development of rural tourism of underdeveloped areas and the undeveloped core tourism cities.