Grab the new opportunities / Gryp die geleenthede aan : as we see it / soos ons dit sien
At the recent World Dairy Summit in Yokohama, Japan, it became clear international dairy companies are preparing for a significant increase in international trade. High population growth is forecast for Africa and Asia and it is expected that demand for food will outstrip total consumption of the past 500 years within the next 50 years. Major investment is needed to deliver on demand expectations and global dairy companies are revising marketing strategies to ensure functional penetration in new markets.
Tydens die onlangse Wereldsuiwelspitsberaad in Jokohama, Japan, was dit duidelik dat internasionale melkmaatskappye hulle regmaak vir aansienlike stygings in wereldhandel. 'n Hoe bevolkingsaanwas word in Afrika en Asie voorspel en na verwagting sal die vraag na voedsel die totale verbruik van die afgelope 500 jaar binne die volgende 50 jaar verbysteek. Aansienlike beleggings is nodig om aan die vraag te voldoen en suiwelmaatskappye is besig om hul bemarkingstrategiee te hersien om funksionele penetrasie in nuwe markte te verseker.