From GVC to NVC: a study of ways of upgrading for the sporting goods industry in China.
The authors studied ways of upgrading for the sporting goods industry in China, probed into a comparative analysis of function upgrading to be carried out by sporting goods enterprises, put forward preconditions for building a domestic value chain, and finally, by taking Anta company upgrading for example, probed into manners and ways to build a domestic value chain, and put forward the following suggestions: 1) sporting goods enterprises in China needs to form a domestic enterprise network system parallel to GVC by relaying on the local market; 2) the enterprises should establish a value chain competition conception; 3) the enterprises should build up the subject advantages of the domestic value chain and establish the core links of the value chain by relying on the resources of the local market; 4) the enterprises should change the export oriented development strategy, cultivate high class production elements to realize industrial upgrading; 5) domestic value chain administrators must enhance their administration ability, encourage small and medium size enterprises to walk the path of professionalized development, actively cooperate with leading and core enterprises, jointly build up advantages in value chain competition, and realize a "win-win situation" for all the enterprises on the value chain.