Measures taken by German TV media to boost German football development and inspirations therefrom.
The purpose of this paper is to probe into measures taken by German TV media to boost German football development and their specific forms of expression,so as to provide a reference for Chinese TV media to boost Chinese football development in a better and quicker way.Through his study the author put forward the following opinions: In Germany,the TV system characterized with "twin system" and "intendancy" provided system assurance for TV media to boost football development;the core objectives of operation of public and private TVs in Germany made the "marriage" between German TV media and football become inevitable;broadcasting fees paid by the German TV organization maintained the independency of the football association,and provided a possibility for low ticket prices and high audience attendance rates in German Bundesliga;TV media considered it as their own responsibility to provide real and reliable football information for the public while monitoring German football development.The author offered the following suggestions: appropriately introduce a benign competition mechanism,so as to boost professional league TV broadcasting fees and promotion,and the realness of football information obtained by the public;moderately open program making processes and explain program related policies to the public,cultivate "critical audience";enhance the awareness of social responsibility,enhance the realness and reliability of communicated information based on the interest of the public.