Validating Attitude Measures in Counseling Research: An Attitude-Argument Consistency Approach.
On the basis of recent social psychological research in the area of attitude formation and change, including Petty and Cacioppo's (1986) Elaboration Likelihood Model of persuasion, a strategy is proposed and tested for validating self-report attitude measures in counseling research. Data obtained from a college student sample indicated that attitude measures correlate with the proportion of attitude-consistent arguments generated and retrieved from memory