Market your brand successfully
Taking the next big step in your business as a producer and distributor of dairy products probably means marketing to a regional or national retailer. This can be a daunting experience, as the retailer needs to protect his business from unreliable quality products. The retailer may also dictate the frequency and quantity of products at different times of the year. All these factors and many other practical implications of obtaining a contract with a retailer pose tough challenges for smaller dairy processors.