How Important Are Enjoyment and Mobility for Mobile Applications?
ABSTRACT This article investigates how perceived enjoyment and mobility drive user continuance intentions toward using mobile applications. A second-stage continuance model was developed after a thorough literature review. A survey instrument was deployed to collect data from 584 smartphone users. The model was empirically tested using structural equation modeling procedures. Data analyses show that the salience of disconfirmation and beliefs in enjoyment and mobility serve as the primary driver of the changes in satisfaction and attitude toward continuance intentions. Furthermore, perceived enjoyment, mobility and satisfaction jointly explained over 60% of the variance in post-usage attitude. As an initial effort to revise and test the expanded IS continuance model, this study deepens our understanding of enjoyment and mobility at post-usage stage of mobile experience. It urges mobile application providers to forge continuance by devoting more resources and efforts toward creating a truly enjoyable as well as mobile experience.