On the status quo of the sports club in China and corresponding countermeasures
Considerable progress has been achieved in trying to make the sports club professional;nevertheless,there still remain quite a few problems which are hindering its deep and sustaining development. These problems are mainly reflected in the following aspects: backward in management concept, unclear property ownership,unreasonable distribution mechanism,weak consuming power of the mass,imbalanced district economic development,and inadequate cooperation with the news media.In order to provide a proper solution to these problems, this article puts forward the following countermeasures and suggestions,which include clarifying the property ownership, improving the management mechanism,establishing and perfecting the system of regulations of the sports club,transforming management concept,enhancing managers' qualities, perfecting the intermediary institutions and brokers systems and adopting the financing policy.