An Inevitable Trend towards Market－ Sale Strategy for Commercial Banks
Commercial banks have become aware of the marketing competition to some extent;however,they are still lacking in scientific understandeing and analysis towards marketing environment and marketing positioning.In addition,the bankw can not use marketing theoried systematically and comprehensively.As a result,we should use the marketing experience of western banks for reference,actively promoting our country's marketing work,and build up a high- quality contigents with perfect professional work and public relation ability as well as high combat power,in this way,we can ensure that financial marketing will be carried out smoothly.