Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia
The past decades have witnessed the beginning of a major directional change of consumer behaviour, from physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived technology and perceived risk on the online trust and how online trust is related to online purchase intention. This study also investigates the impact of online trust in mediating the relationship between perceived technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time undergraduate information technology students in a private university that is located in Kuala Lumpur. The findings revealed that perceived technology and perceived risk are positively related to the online trust; online trust is positively related to online purchase intention and perceived technology is positively related to the online purchase intention. In addition, the finding also concluded that perceived technology is positively related to online purchase intention, mediated by online trust.