A SWOT Analysis of Development Strategy of Tea Industry in Jian'ou
Jian'ou City of Fujian Province,one of the most important tea production areas in China and tea industry being one of its three leading agricultural industries,boasts more than one hundred thousand farmers.Based on a SWOT analysis of both the internal and the external environments of its tea industry,the paper comes up with systematic strategies for developing the tea industry in Jian'ou: SO Strategy——to improve deep processing of tea products and construct tea plantation,carrying out tea culture tourism;ST Strategy——to develop the concept of Green Tea,promoting rational allocation of tea resources;WO Strategy——to cooperate with universities to promote the development of tea industry level and establish product standards;and WT Strategy——to enhance the systematization of production and marketing by improving marketing strategies.