Effects of global financial crises on the sports industry and strategies for responding.
The secondary loan crisis in the United States had trigger a global financial crisis, caused the deterioration of economic environments, the shrinkage of competition markets, the damage of corporative profits, and the drop of athlete’s incomes, and brought a serious impact to the sports industry. In such a crisis, seizing opportunities, integrating market resources, adjusting the industry’s regional layout and taking during-crisis marketing strategies are inevitable ways for the sports industry to respond to the crisis.