To be or not to be: negotiating leisure constraints with technology and data analytics amid the COVID-19 pandemic
ABSTRACT The COVID-19 pandemic is having an unprecedented impact on the leisure industry. Mandatory directives such as social distancing and stay-at-home/shelter-in-place orders reduce disease transmission and protect the health and well-being of the public. However, such strategies might impair active leisure participation. We identify challenges and constraints of engaging in active leisure activities during the pandemic and explore how the general public can use technology and big data analytics to negotiate constraints during this uncertain time. Creative applications of big data analytics demonstrate that negotiating active leisure constraints and battling the pandemic are not contradictory goals. We recommend society to harness the power of these data-driven tools to effectively navigate interpersonal, structural, and intrapersonal constraints to active leisure while improving the efficiency with which we combat the spread of COVID-19.