Current state of and measures for the development of professional sports newspapers in China
Since the Ball News and South China Sport quit the sports media in 2005,nearly 10 sports newspapers has wound up their business in recent years.The survival condition of professional sports newspapers in China is facing a great challenge.Professional sports newspapers in China mainly depend on football for making a living,having narrow reporting area,malign competition between fellow professionals,undiversified content development and business management,and impact of such media as the internet.Professional sports newspapers in China should develop in a diversified way and build up new competitive strength,especially,the “triple sales theory” popular in Europe and America is worthy of reference for the development of professional sports newspapers in China.