The Impact of Living Lab Methodology on Open Innovation Contributions and Outcomes
Open innovation scholars as well as practitioners are still struggling with the practical implementation of open innovation principles in different contexts. In this article, we explore the value of a living lab approach for open innovation in small and medium sized enterprises (SMEs) Using a case study approach, we compared 27 SME projects conducted by iMinds Living Labs from 2011 to 2015. The results suggest that a real life intervention and a multi method approach both of which are methodological characteristics of living lab projects increase the chance of generating actionable user contributions for the innovation under development. Moreover, the results also suggest that a living lab project yields maximal value when evolving from concept towards prototype. Besides these exploratory findings, this article also demonstrates that living lab projects are a perfect "playground" to test and validate assumptions from the open innovation literature. If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.