"Role" politique et modelage des identites de genre. Du candidat au President mise en scene virtuelle des masculinites de Francois Hollande
From being a candidate to the socialist primaries in 2011, then campaigning to the presidential election in 2012 and finally becoming the president of the French Republic, how has evolved the strategic identity of F. Hollande This article shows how the masculinity of F. Hollande and the media perceptions have changed according to his political roles. The analysis leans on the on line communication of F. Hollande, managed by the campaigners, and on forty interviews with these professionals. The characteristic of these virtual media is that they do not need an intermediary to be broadcasted. It is the raw communication. Paying attention on political roles underlines the majesty still conferred to the function of an elected representative. However, it also seems to be worked by the celebrity culture of politics and the multiplication of comments on social networks. The president, even elected, would be then in the role of the candidate (c) 2016 Genre en series cinema, television, medias ISSN 2431 6563 Role politique et modelage des identites de genre 2016/3 GENRE EN SERIES CINEMA, TELEVISION, MEDIAS 46