Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions
Purpose The purpose of this paper is threefold: first, testing the relationships between internal marketing and employee satisfaction; second, investigating the links between employee satisfaction and perceived organizational performance; and finally, testing the relationship between internal marketing and perceived organizational performance. Design/methodology/approach Data were collected from 419 employees working in 53 microfinance institutions (MFIs) in Kivu (DR Congo) Data processing was performed using structural equations modeling through LISREL 9.1. Findings The results revealed that there is a positive and significant relationship between internal marketing and employee satisfaction. The results also revealed that there is a positive and significant relationship between internal marketing and perceived organizational performance. However, no significant relationship between employee satisfaction and perceived organizational performance was identified. Research limitations/implications T.