The Accuracy of Self Reported Internet Use A Validation Study Using Client Log Data
ABSTRACT The vast majority of empirical research on online communication, or media use in general, relies on self report measures instead of behavioral data. Previous research has shown that the accuracy of these self report measures can be quite low, and both over and underreporting of media use are commonplace. This study compares self reports of Internet use with client log files from a large household sample. Results show that the accuracy of self reported frequency and duration of Internet use is quite low, and that survey data are only moderately correlated with log file data. Moreover, there are systematic patterns of misreporting, especially overreporting, rather than random deviations from the log files. Self reports for specific content such as social network sites or video platforms seem to be more accurate and less consistently biased than self reports of generic frequency or duration of Internet use. The article closes by demonstrating the consequences of biased self reports and discussing possible solutions to the problem.