Marks Spencer's RFID Initiative: Laying the Foundation for Omnichannel Retailing
This case study features the experiences of Marks Spencer, a leading U.K. retailer, in deploying the latest round of its radio frequency identification (RFID) initiative as a way of laying the foundation for attaining omnichannel retailing capabilities. The prize to be obtained is inventory accuracy and reliability; this study focuses on attempts to reach inventory management improvements in the retail stores first. The exploration of M&S is successful and in the future, M&S would like to extend its RFID enablement to its entire supply chain which would include its manufacturers and distribution centers. This case study also uses the qualitative research method of content analysis of conference transcripts of talks given by key M&S executives who deployed their RFID initiatives.