Conceptual Study on Online Shopper Behavior Towards E Tailers Shift From Portal To APP Strategy
The number of increased internet users and the advent of the smart phones opened the new avenues for the Online Selling companies, one such opportunity is mobile based application along with the Web portal. As we aware a web portal is most often one specially developedweb site that gets relevant information together from various sources in a uniform way. Usually, eachone of the information gets its own exclusive space for displaying information (a portlet) often, the user can configure which ones to display. According to the IAMAI (Internet and Mobile Association of India) number of Mobile internet users in India is expected to cross approximately 371 Million by January 2016. With this the paper aims to conceptually examine the Online shopper behaviour towards the E commerce companies focus shift from Portal to Mobile application only Strategy by analyzing and referring various available studies online. Also the author designed the FIRE Model F Factors, I Integrate, R Research, E Execute for the benefit of the future researches on the Online Shopper behaviour