STAKEHOLDER POWER INTEREST MATRIX ANDSTAKEHOLDER RESPONSIBILITY MATRIX IN CORPORATE SOCIALRESPONSIBILITY
Globalization brings to the business environment and competition lots of new changes and challenges. One of these factors is also corporate social responsibility that represents an inescapable fact in the business environment. The role of any business in society and relationships between organization and society can be examined by the corporate social responsibility and stakeholder approach. Successful corporate social responsibility programs reflect stakeholder preferences and expectations regarding the corporate behavior. This article focuses on the connection between stakeholders and corporate social responsibility. Based on the author research the key stakeholder groups for corporate social responsibility for selected organizations and the most frequent dimensions of corporate social responsibility for these groups were identified. The author research conducted on 100 business entities was based on the stakeholder power interest matrix used for mapping and identification of key stakeholders in corporate social responsibility and stakeholder responsibility matrix used for identification of dimensions of corporate social responsibility for selected stakeholders groups. Based on the author research six key stakeholder groups for corporate social responsibility of organizations participating in author's research and three most frequent dimension of corporate social responsibility were specified