Toward a rhetorical theory of deixis
ABSTRACT This article advances a rhetorical theory of deixis, a theoretical and methodological orientation that infuses the linguistic concept of deixis with rhetorical understandings of ethos, place, and time. Deixis reveals the rhetorical dynamics within the fabric of spoken discourse, dynamics that often refer to what is outside the text to make sense of what is within it. Ultimately, I argue that identifying the deictic indicators within a speech text enables the critic to pinpoint where, how, and why a speaker activates the physical elements of the speech situation as a material means of persuasion. After outlining the theoretical tenets of this approach, I analyze Harry S. Truman's Address to the National Association for the Advancement of Colored People on June 29, 1947, to show how a rhetorical theory of deixis orients the critic to the bodies, places, and temporalities implied in and displayed through speech.