Product Placement Platform for Personalised Advertising
This paper proposes an integrated approach to personalised product placement involving advertisers, content distributors and viewers. This problem, which is a current challenge for media content producers and distributors, concerns the adaptation of the media content stream with personalised advertising in near real time. Our approach relies on a brokerage and product negotiation platform to match viewer profiles with products descriptions and relegates the actual product placement, i.e. the product rendering process, to the viewer platform. In this scenario, advertisers create and describe product advertisement objects together with the intended target audience using Moving Picture Experts Group (MPEG) standards and a pre defined metadata schema, while distributors perform viewer profiling and provide viewers with data streams, including personalised products.