Role of risk, self efficacy, and innovativeness on behavioral intentions for mobile payment systems in the restaurant industry
ABSTRACT Near Field Communication (NFC) is gaining popularity in the hospitality industry, with NFC based mobile payment (MP) systems appearing to be the most promising application. This study provides a theoretical elaboration on the dimensions of perceived risks, and incorporates consumer self efficacy and innovativeness as key predictors of behavioral intentions. Data analysis consisted of model validation through confirmatory factor analysis and testing the hypotheses with structural equation modeling. A consumers' level of innovativeness and self efficacy are found to predict intention to use. The dimensions of risk are found to be significant and mediate the innovativeness intention to use relationship.