Impact of Materialism on Consumers' Ethical Evaluation and Acceptance of Product Placement in Movies
This is the accepted manuscript version of the following article: Manyiwa, S Brennan, R, 'Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies' Social Business, Vol 6(1) 65 82, Spring 2016, published by Westburn Publishers Ltd. The version of record is available via doi:https:/doi.org/10.1362/204440861X14636485174958