Lessons of Partnership: Successes and Challenges Associated with the Dissemination of the Not On Tobacco Program within Cooperative Extension Service Framework
Not On Tobacco (N O T) is a voluntary smoking cessation program for teens. The West Virginia Prevention Research Center (WVPRC) partnered with West Virginia University Extension Service to test a regional implementation model of N O T within the current 4 H infrastructure. Directed content analysis was used to allow for pre determined themes and categories to be assessed by identifying barriers and successes at each phase of model implementation. The project effectively set a foundation of collaboration between Extension and the WVPRC, highlighted the differences between prevention theories and positive youth development ideology and showcased that Extension's efforts are more successful when county based.