Millennials and Healthy Food Consumption: Factors Influencing Intentions and the Intention Behavior Gap
The current thesis aimed to explore the knowledge in the field of Healthy Eating Behavior with a particular emphasis on the consumers of Millennial generation. The main focus laid on the Millennial consumer healthy eating decision making process and intention behavior gap. Moreover, the authors of this thesis strove to understand factors influencing healthy eating intention, as well as the gap between intention and behavior.