Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model
The purpose of this study was to reveal the relationships between mHealth application and health behavior. The theoretical foundation drew on the Technology Acceptance Model as a core model. We extended our research model with dietary health behavior, relaxation health behavior, the subjective norm, and the ubiquity of mobile phones. A survey conducted in Japan using a professional research firm resulted in data from a sample of 696. We conducted structural equation modeling, and the results indicated that overall health behaviors are explained by the Technology Acceptance Model. In addition, the subjective norm and ubiquity of mobile phones demonstrated positive influences on overall health behaviors. In closing, theoretical and managerial implications are discussed, and limitations are identified.