Salience and the Disposition Effect: Evidence from the Introduction of 'Cash Outs' in Betting Markets
The disposition effect describes the tendency of investors to sell assets that have increased in value since purchase, and hold those that have not. We analyse the introduction of betting market `Cash Outs' which provide a continual update and therefore increase the salience of bettors' paper profits/losses on each bet. We find that the introduction of Cash Out exacerbated an already large disposition effect in this market, as punters sold their profitable bets with even greater frequency than before. We do not, however, find that the disposition effect has any impact on asset prices, either before or after this intervention.