Determinants and moderators of corporate reputation: A meta analysis
Corporate reputation has been researched for decades, and the diversity of studies generates various findings. Based on 81 empirical studies, 838 correlations, 13,358 companies and 31,499 survey respondents, we identifying what antecedents of corporate reputation are most relevant and what factors moderate these relationships. Using meta analysis and Bayesian variance estimation, our results suggest that product and service quality, customer satisfaction, corporate financial performance, charity contributions, employee satisfaction, network performance and media exposure have dependably significant correlations across different industries and study contexts. With institutional and societal changes, these factors tend to have moderating effects on corporate reputation. Specifically, the influence of management performance, customer satisfaction and product and service quality is increasing over the years, while financial performance appears to be waning as a correlate or predictor of corporate reputation.