Predictive Analytics in 'Unified Commerce' A Brief Insight
Globally, "Retailing" has been always on a high octane mode from the inception of Walmart in the 1960s to the launch Amazon in 90s. But, as we ushered into the digital landscape with new knowledge on customer data, pertaining to its behavior the timeline of decision makings and executions has been drastically shortened. The arrival of "Unified Commerce" armed with "Predictive Analytics" support system is acting as a catalyst for the further growth of retail in multiple channels and formats. But, how it is going to work?