Research on E Commerce Platform Based Personalized Recommendation Algorithm
Aiming at data sparsity and timeliness in traditional E commerce collaborative filtering recommendation algorithms, when constructing user item rating matrix, this paper utilizes the feature that commodities in E commerce system belong to different levels to fill in nonrated items by calculating RF/IRF of the commodity's corresponding level. In the recommendation prediction stage, considering timeliness of the recommendation system, time weighted based recommendation prediction formula is adopted to design a personalized recommendation model by integrating level filling method and rating time. The experimental results on real dataset verify the feasibility and validity of the algorithm and it owns higher predicting accuracy compared with present recommendation algorithms.
Appl. Comput. Intell. Soft Comput.