Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT LCD Industry in Taiwan
In the Internet of Things era, panel displays play a major role in human life, because humans frequently use liquid crystal displays to monitor their electrical devices. The display industry creates remarkable economic output, but every manufacturing process inevitably has some undesirable effects on the environment. With the increasing awareness of environmental protection, balanced development is necessary to address the emerging market trends. However, short sighted manufacturing corporations that focus solely on financial performance can achieve only short term profits. The purpose of this study was to develop the most effective sustainable improvement strategies that can enhance competitive advantages in real world situations. The proposed method combines the balanced scorecard and a new hybrid modified multiple attribute decision making model which together adopt the DEMATEL technique to construct the influential network relation map and develop the DEMATEL based ANP with the VIKOR method to deliver strategies that integrate environmental sustainability and competitive advantage. Finally, a real world case study applying the proposed method to the cases of liquid crystal display manufacturers was conducted. Then, this paper discusses the effective use of natural resources, development of enterprises, and sustainable competitive advantage in this context. Various manufacturers, communities, and stakeholders can benefit from the coopetition solutions explained by the proposed method.