The Impact of Packaging, Price and Brand Awareness on Brand Loyalty: A Reseller Perspective in Mobile Sector of Pakistan
IntroductionThis study aimed to determine the impact of packaging, price and brand awareness on brand loyalty. The modern marketplace is covered with large number of brands. As a result this marketplace has become terrible for the simple consumers. Gope (2012) conduct a study to identify different psychological process to measure consumer brand loyalty. Brand loyalty relay on to influence by family members to purchase a brands. Brand loyalty means the repurchase, or buy product again and again. Brand loyalty is an important dimension that is help to increase the market share because a consumer becomes a loyal to the brand. Brand loyalty is different from the other dimensions because brand loyalty has relationship to the personal experience about the product. The consumer conceive that the brand fulfills their expectations that is why the consumer make purchasing decision to buying the brand always or again and again. Customer brand loyalty describes a buyer's decision to repurchase the product. It is also describing to a consumer always buys the same thing and same thing class. Chaudhary (2011) bearing a study to check the brand in packaging and identify the attributes of packaging to the consumer. Packaging considered to be a family of activities that are related with design, production and contain of a wrapper which help to protected, stored and transported and marketed. Packaging is a powerful promotion tool. It provides not only safety to the items but it is the source of communication of the product. Packaging proves fruitful for promoting consumer's goods and services. Packaging contain a wrapper after the use of the product these wrappers are wasted. The aim of the packaging provides not only safety to the product but it is a powerful tool to provide information about the role of markets. It is considered to last advertising tool. Packaging accrues as important factor in purchasing decision are made point of sale it becomes a crucial part of the selling decision. Product related study provide sympathetic about the different fundamentals of the marketing. This study finds out that packaging is a crucial tool that persuades consumer purchasing deeds in purchasing choice to purchase a particular brand of the company. It was also realized that company use packaging makes distinguish the product from their rival. This study uses the prose analysis to recognition the character tics of branding toward the packaging applications that enhance quality product in brand and investigate the elements that gain client loyalty towards the brand loyalty. It is also use s case study and surveillance to the paper the packaging proposes use fashion that is winning in the modern market. Well packaging foundation to attract the perception of the consumers which become the source to promote the sale of the company. There are many types of products are accessible in the market for all types of consumer. All the Products have name and identified the apparent brand is deeming signal to selecting the product. There are many factors to selecting the products in the aggressive market packaging are one of them to making a purchasing decision. Ovidiu (2010) researcher find out the relationship between brand loyalty and such as brand repurchase, brand satisfaction and purchase intention. Price is one of the four p's elements in the marketing mix. Price is the revenue generating element in four p's Pricing can be automatic process applies to the sales and purchase of different types of order. Pricing help companies to segment markets define products and give compensation. Price is an important element in exchange relationship to the market. Price is the value assigned to something buy or purchase sale or offer for sale in monetary term. Price is set for different product in different ways. Price is set against the value of the item or product sale in the consumer markets. Pricing has a crucial function in purchasing and in other words. We can say that most purchaser using deeds and choices are resolute by price.