Understanding the challenges and strategic actions of social entrepreneurship at base of the pyramid
Purpose The purpose of this paper is to examine the social entrepreneurship focussed organizations in the context of challenges faced and strategic actions adopted by them during the different stages of self sustainable business model design and implementation. Design/methodology/approach The empirical context involves the use of qualitative multi case based research methodology for data collection and analysis. The sampling involves undertaking the field study of social entrepreneurship oriented organizations, which have made the perceptible socio economic difference in the lives of the rural and semi urban population lying at the base of the pyramid (BoP) in India. Findings The findings of this study are presented in two complementary stages. The first stage involves presenting the narrative incorporating the emergent themes and key characteristics of the social entrepreneurship focussed organizations based on the field research based data collection and analysis. The second stage involves mapping.