Analisis Usaha Event Organizer MICE (Meeting, Incentive, Conference, Exhibition) Melalui Kanvas Model Bisnisdan Peta Empati: Studi Kasus Event Organizer di Yogyakarta dan Surakarta.
In 2013, the Ministry of Tourism and Creative Economy stated Yogyakarta and Surakarta as a destination city of MICE in Indonesia. Data from Tourism Department of DIY 2011 shows, the implementation of MICE event recorded 4,509 times year. In Surakarta, according to GTZ (2009) during the period between 2007 2009 MICE events that has been held as many as 12,981 activities. From these data shows that there is a potential opportunity to enter in this MICE industry. By using the business model canvas and empathy map, this event organizer's business analysis is expected to provide a comprehensive overview so that business actors in this field are able to fulfill the market demand and achieve sustainable competitive advantage.