Public Relations in the Restaurant Industry: Using Visual Social Media to Increase Consumer Relationships
As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry. Investigation of current literature regarding the topic and gathered opinions of industry professionals will provide data which will be analyzed to draw conclusions. These finding will help to understand the best practices in promoting restaurants on visual social media platforms.