A QUALITATIVE RESEARCH INSTRUMENT TO ANALYZE ORGANIZATIONAL CLUSTERS' COMPETITIVENESS FACTORS
Clusters are geographic concentrations of interconnected companies, suppliers, service providers, and institutions working together at economically linked activities in a particular sector. Clusters play an important role to improve development through associative organizational forms. Many factors contribute to clusters' competitiveness (e.g. trust and collaboration among firms, and cluster governance) However, the literature about these factors is broad and their definitions vary according to different disciplines. Moreover, these factors were object of study in industrial settings. Therefore, the purpose of this article is to present a qualitative research instrument to analyze clusters' competitiveness factors. The final instrument created is a continuity of the work published by Rigoni and Saccol (2012) and it was empirically tested it in a cluster of flower growers. Most of the competitiveness factors of our instrument stemmed from the literature, while others emerged from the field, contributing to foster the development of theory on clusters' competitiveness. This instrument has several applications, such as to qualitatively analyze the level of competitiveness of clusters, helping their members adopt a cluster approach, and assisting police makers to design more effective cluster development policies. Keywords: clusters, competitiveness factors, qualitative research instrument.