Application of Artificial Intelligence to Cross Screen Marketing: A Case Study of AI Technology Company
The study constructs a framework for a multi screen marketing platform through comprehensive analysis of theory and practice, the model provides practical insights and strategies to help marketers successfully deliver against business goals, while they implement the application of artificial intelligence (AI) to cross screen marketing. Also, the model can help companies effectively leverage the multi screen advertising opportunity. Finally, the study adopts a case study of AI technology company to examine how they make it easy for businesses to use AI to grow and succeed in a cross screen era. Keywords application; artificial intelligence; cross screen; marketing; ai