Avatar Self Identification, Self Esteem, and Perceived Social Capital in the Real World: A Study of World of Warcraft Players and their Avatars
v CHAPTER ONE: INTRODUCTION 1 CHAPTER TWO: BACKGROUND 3 World of Warcraft 3 Computer Mediated Communication 5 Gaming Motivations 7 Avatars 8 Avatar Self Identification 13 Social Capital 16 Self Esteem 20 CHAPTER THREE: REVIEW OF LITERATURE 22 CHAPTER FOUR: SOCIAL IDENTITY THEORY 27 CHAPTER FIVE: PRESENT STUDY 29 Method 32 CHAPTER SIX: RESULTS 37 CHAPTER SEVEN: DISCUSSION 43 CHAPTER EIGHT: CONCLUSION 46