How Self efficacy Enhance Heritage Tourism in Medan Historical Corridor, Indonesia
Abstract Self efficacy, an aspect of place identity, contributes to enhance heritage tourism. This study aims to examine the aspect of self efficacy in a historical corridor, Medan City, Indonesia. A questioner distribution, depth interview, and field observation were conducted to examine local people and tourists' perception about self efficacy in the area. The result shows that people have a positive perception of confidence and accessibility although the comfort and safety need further improvement in generating tourist satisfaction that will attract people come and improve people's quality of life.