Marketing skills as determinats that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies
In Ecuador, specifically in the Yaguachi Canton, there is an enormous potential in the rice production, which unfortunately is not being well used and driven by marketing strategies. In this work, marketing strategies were developed that help to sustain the commercial activity of rice in Yaguachi Canton and its surroundings.