Do E books Enhance the Reading Experience: An Affordance Theory Perspective
The digitisation of publishing has redefined the publishing industry and the reading experience for consumers. E readers and smart devices are now part of the value proposition of e books offering affordances ranging from overcoming the physical limitations of print books to providing the functionality of information systems to the reading experience. A gap exists in understanding the preferences of readers for print books and ebooks. Through an affordance theory lens this paper aims to go some way to fill the gap in understand the perception of reading e books on smart devices as well as advancing the use of affordance theory in information systems research by demonstrating the use of a proposed theoretical model. Using netnography an appropriate sample is identified and thematic analysis is used to identify affordances, positive and negative. The theoretical model is illustrated in the context of e books and e readers. Disciplines Business Publication Details D'Ambra, J. Wilson, C. Akter, S. (2016) Do E books Enhance the Reading Experience: An Affordance Theory Perspective. Diffusion Interest Group In Information Technology (DIGIT) 2016 Proceedings (pp. 1 9) United States: Association for Information Systems. This conference paper is available at Research Online: http:/ro.uow.edu.au/buspapers/1138 Proceedings of the Twenty First DIGIT Workshop, Dublin, Ireland, December 2016 1 Do E books Enhance the Reading Experience: An Affordance Theory Perspective Research in Progress John D'Ambra The University of New South Wales Sydney Australia j.dambra@unsw.edu.au Concepcion Wilson The University of New South Wales Sydney Australia c.wilson@unsw.edu.au Shahriar Akter University of Wollongong NSW Australia sakter@uow.edu.au