Temporal effects of information from social networks on online behavior: The role of cognitive and affective trust
Purpose The purpose of this paper is to examine the temporal effects of perceptions of information obtained from social networks (SNS) on online shopping behavior using trust as a mediator. The model adopts the two dimensional view of trust: cognitive and affective trust. The direct effects and indirect effects of information perceptions on behavioral intentions are empirically explored using a longitudinal approach. Specifically, we investigate the comparative roles of cognitive and affective trust on the influence of perceptions of information from SNS on online shopping behavior. Design/methodology/approach The study was fielded at two points in time (T and T+1) that were approximately 14 months apart. The survey (T) was distributed via e mail to 1,484 prospects. From this mailing, 297 prospects who had not replied and another 145 with missing data were removed, leaving 1,042 respondents. In all, 14 months later, the survey (T+1) was e mailed to these 1,042 respondents who took part in the survey a.
Internet Res.