KOMPULSIF SATIN ALMA: KISISEL FAKTORLER, POSTMODERN TUKETIM SEKILLERI VE REKLAMA KARSI TUTUMUN ROLUNE YONELIK BIR ARASTIRMA
Recently compulsive buying behavior, which consumers do not control over and realized by an urge, threats people and countries via its negative economic and social outcomes. This study investigates the role of materialism, self esteem and psychological diseases as personal factors; hedonic consumption, status consumption, conspicuous consumption, fashion oriented consumption and impulsive buying as postmodern consumption styles and attitudes towards advertising on compulsive buying tendency within a product specific concept, clothing. Using face to face and self completion survey methods, data was gathered from 892 participants aged 18 years or older in three cities of Turkey. Findings reveal that hedonic consumption, materialism and attitudes towards advertising has significant effect on compulsive buying tendency, while self esteem and impulsive buying does not significantly predict it