Employer Branding and Social Recruiting
Employer branding has been defined as the process of creating and communicating both inside and outside of the organization a clear image of what is attractive and distinctive of the organization as a place to work. Research so far suggests that job seekers' perceived employer brand image represents one of the most influential determinants of their attraction to organizations. However, much less is known about how the perceptions that constitute this influential employer brand image can be created, managed, or improved through strategic recruitment communication and practices. The four empirical papers presented in this symposium shed new light on how social recruiting practices might play a role in managing organizations' brand image and attractiveness as an employer. "Social recruiting" refers to using social media or stimulating other social processes (e.g. employee referrals) to attract new staff. A combination of methods (i.e. qualitative research, experimental design, field study) is applied i.