"HATE SPEECH" IN PUBLIC POLITICAL RHETORIC OF THE PERIOD OF THE COLD WAR (BY THE EXAMPLE OF INAUGURAL SPEECHES OF THE USA PRESIDENTS FORM THE MIDDLE OF XX CENTURY THE 80s OF XX CENTURY)
The article is devoted to the analysis of conflictogenous verbal components in inaugural speeches of the USA presidents. Research is carried out by a method of the quantitative content analysis. In the article verbal components inaugural speeches as the elements forming the program text, possessing by unique characteristics a constant target audience and the form which are kept within more than 200 years are examined. The carried out research allows determining significant potential of the frequency content analysis of "hate speech" in forecast(c) Khromenkov P.N. 2016.