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Apart from watching which team is going to bring home the National Football League's championship title, Super Bowl has been an occasion for companies and brands to bring out their most enticing and wittiest TV commercials to catch viewers' interest.

REUTERS/Mark J. Rebilas-USA TODAY SportsNew England Patriots players pour a bucket of Gatorade over their head coach Bill Belichick after winning against the Seattle Seahawks in Super Bowl XLIX at University of Phoenix Stadium in Feb. 1, 2015.

There is no doubt that the annual Super Bowl is one of the most watched events in America and in some parts of the world. In fact, Super Bowl is not just for football fans since the organization has made it a tradition to enlist the best performers for the halftime show.

Super Bowl 50 was dubbed last year as the most-watched program in TV history, gathering as much as 167 million viewers. That being said, it would be a big missed opportunity for companies and brands not to secure a TV advertisement slot.

However, the chance for companies and brands to present their advertisements to more than a hundred million viewers will obviously cost a lot. A previous report from Variety shared that a 30-second TV commercial slot during the Super Bowl telecast is priced at $5 million.

With companies bringing their A-game in the TV ads department, viewers have also been anticipating which commercial will stand out. Some also find it interesting to look out for which celebrity will be featured in the ads.

According to Advertising Age, this year, there will be up to 39 TV ads that can be expected from a wide variety of companies and brands for food and beverages, technology, automobiles and more. Some of them are listed here.

In the food and beverages category, Snickers will try something unusual and was never done before by presenting a live commercial featuring "Star Wars" star Adam Driver. Another candy brand, Skittles, has already debuted its TV ad on YouTube. The ad immediately joined the platform's list of trending videos. As of writing, it has accumulated more than six million views already.

Some of the biggest fast food chains in the U.S. will definitely not miss the show. The 30-second Wendy's commercial will remind viewers, "Don't settle for frozen beef," while KFC will feature a 15-second advertisement with two Colonel Sanders. Billy Zane will be the Colonel made of gold who's promoting the new Georgia Gold Honey Mustard BBQ chicken variant. Zane is joined by Rob Riggle.

Some of the exciting technology company ads will come from Nintendo, which will focus on its upcoming portable console, the Nintendo Switch. Microchip maker Intel had enlisted Patriots quarterback Tom Brady. Website builder Wix.com went for an action-packed commercial with "Wonder Woman" star Gal Gadot and Jason Statham, aka The Transporter.

Automobile companies have also geared up to showcase their flagship vehicles. Lexus will feature a dance-themed ad for the 2018 LC 500. Kia brings Melissa McCarthy to the desert to advertise the 2017 Kia Niro. Mercedes Benz signed Peter Fonda to showcase the Mercedes-AMG GT Roadster while the Coen Brothers directed the commercial. Cam Newton plays football against kids without noticing he is being coached by supermodel Miranda Kerr in the Buick TV ad.

Fans and non-fans of football will barely have a downtime watching the game as they will be kept entertained every second. Super Bowl LI will be opened with the national anthem performed by country music star Luke Bryan while Lady Gaga will heat up the event with her halftime performance.

The New England Patriots and Atlanta Falcons will both do their best to win the championship at Super Bowl LI on Sunday, Feb. 5, at 6:30 p.m. at the NRG Stadium in Houston, Texas. The live telecast will be provided by Fox.</s>The Atlanta Falcons take on the New England Patriots in Super Bowl 51.

After an NFL season of sagging TV ratings, it's expected today's game, in Houston, will do what Super Bowls always do — turn 60 minutes of football into a national holiday.

Everything about the Super Bowl is supersized: from the money it generates to the buildup in the host city. Super Bowl week is a kaleidoscope of massive crowds, celebrity sightings and huge events. But for journalists, it can also be a collection of small, incongruous moments — that somehow fit together.



We'll Never Tell

There's the nuclear code. There are state secrets. And then there's the Super Bowl game plan.

Of the three, the game plan may be the most difficult to penetrate. Especially when dealing with New England head coach Bill Belichick. Normally tight-lipped with the sports media, Belichick's lips reach maximum tension when the Super Bowl rolls around ... and this is his record seventh appearance.

" 'Everybody's got a job to do,' Belichick said. 'Nobody can do anybody else's job. We all have to do what we each have to do.' "

During a media availability with the Falcons, in their first Super Bowl since 1999 and only their second ever, I figured the newbies might go where Belichick wouldn't. I chose my prey carefully, singling out defensive back Brian Poole, a mere child at 24.

"This is the last [media availability] before the game on Sunday," I said. "I'm going to give you a chance to reveal your strategy for stopping Tom Brady."

"I can't give you the strategy," Poole answered.

"Can you get close?"

"No, I can't do that."

"OK, can you tell me, in general, what you do against a guy like Brady? We're talking about probably the greatest quarterback ever."

"You just stick to doing what you do," Poole said. "Don't try to do too much. Stick to the plan. Focus on you. Your team, your game plan. Just execute."

"Uh Brian? That's very vague," I said. "You didn't give me any details."

Good for Brian Poole. He did his job. I, like everyone else, will figure out the game plans, during the game.



At least Brian Poole wasn't sitting at a table. When teams meet the media, as the Falcons did at the Memorial City Mall ice arena, there's a hierarchy. Usually the head coach and quarterback or another star player hold a short press conference. About 10 other top players appear on risers — Poole was on one — and most of them attract a pack of reporters.

The rest of the players are at tables.

And a lot of them spend the time, nearly an hour, on their phones, reading newspapers, chatting with each other. The fact that no one's interviewing them doesn't reflect a lack of importance to the team. But in the star-driven NFL, a punter doesn't rate with a wide receiver. And a table ain't a riser.

As I sit down to talk to him, DiMarco folds his newspaper and extends his hand. He's in his fourth year with the Falcons, and has the quintessential table-guy job.

He's a fullback. That's the player who lines up in the backfield between the quarterback and running back.

"Just go out there and clear holes," he says, describing his duties. "Clear holes, pass-protect and when your number is called, make a play, catch the ball, make somebody miss. Drop your shoulder and bring that physical presence to the game."

When you see a running back electrify a crowd with a long touchdown run, it's often a fullback who made the initial block that helped send the running back on his way. The cheers are for the player who scored. That's OK with DiMarco.

"Our success is due to the success of the guys behind us," he says. "So having guys like [Falcons running backs] Devonta [Freeman] and Tevin [Coleman] behind us, you know they make us look good."

DiMarco and his fellow fullbacks are cut from the same cloth as offensive linemen — players satisfied with doing the grunt work.

DiMarco says it creates a camaraderie around the league. The cheers they might not get from the crowd? They give to each other.

"I think there are only 24, 25 fullbacks in the NFL [out of 32 teams], he says. "After games, we seek out each other and say 'Hey dude, so happy to see you. Good luck the rest of the year. You've been playing awesome.' "

As the Super Bowl approached, DiMarco says the images in his head weren't of confetti fluttering down from the stadium rafters or hoisting the Lombardi Trophy. They were of the work ahead, the process he hopes will lead to the trophy. They were, typically, images of himself clearing paths to victory.



When Patrick DiMarco goes to work Sunday at Houston's NRG Stadium, Kimberly Archie will be in the stands watching. And cheering. And trying to forget how the sport left a hole in her life.

Archie's son, Paul Bright, died in 2014 at the age of 24. He was in a motorcycle accident. But Kimberly Archie says her son died from football.

Paul started playing as a 7-year-old in Pop Warner — youth football — and he played into his freshman year in high school. After he died, his mother was suspicious about his erratic behavior leading up to the accident. She'd become knowledgable about football-related brain injury after working with plaintiffs in a massive lawsuit that was recently settled between retired NFL players and the league.

Archie asked researchers at Boston University to study her son's brain. It showed he had Chronic Traumatic Encephalopathy, or CTE, the brain disease depicted in the film Concussion.

The discovery led Archie to co-file a lawsuit last year against Pop Warner.

Archie was at a Super Bowl party Saturday hosted by legendary sports agent Leigh Steinberg. It was his 30th annual Super Bowl bash — and like almost all of the previous occasions, the drinks and finger food were mixed with social consciousness.

An hour before the party's scheduled start time, there was a panel discussion on brain trauma in football and the military. Steinberg first advocated for concussion awareness back in the 1980s, long before the issue became front-page news. At the party, he talked about the "crisis of confidence" he had, signing young men to play a game that had the potential to damage their brains. He reconciled his feelings by pushing for more knowledge about the subject.

Kimberly Archie was not on the panel, but she spoke afterwards about her son.

"He played eight years of Pop Warner," she said, "and only one year of high school. In fact he only played three plays in one high school game. It was a real eye-opener. You don't have to have a concussion, you don't have to play in high school, college or the NFL, to be exposed to long-term brain damage that can kill you."

The Pop Warner youth football organization has taken steps in recent years to limit contact in practice and outlawed particularly dangerous blocking and tackling drills.

Archie said that beyond the lawsuit, her efforts to improve youth sports safety are gaining momentum. She said they're being fueled by mothers who've had similar experiences.

"There's nothing like a mom who's buried her child," she said. "You're not going to shut them up. You can threaten them, whatever. It's not going to matter."

As she spoke, at the party, giant video screens in another room showed heroic, slow motion footage of the Falcons and Patriots. Archie pointed to one of the screens.

"I promised my son I'd take him to a Super Bowl," she said, "which I never got the chance to do. So [my daughter and I] are going now. We're going to go to the game and be a part of the experience and try to look beyond the brain damage. ... It's a love/hate thing."</s>Getty Images

After an incredible 25-point comeback and a Super Bowl-record 466 passing yards, Tom Brady has become the first player ever to win four Super Bowl Most Valuable Player awards.

Brady was the obvious choice for Super Bowl LI MVP after the Patriots beat the Falcons 34-28. Brady had previously won the MVP award at Super Bowl XXXVI, Super Bowl XXXVIII and Super Bowl XLIX.

Joe Montana is the only other player with three Super Bowl MVPs.

It was a game that saw Brady set Super Bowl records for completions and yards and extend his career Super Bowl records in every major statistical category including touchdowns, completions, attempts and passing yards, as well as games played.

Brady is the first quarterback to win five Super Bowls as a starter, and joins Charles Haley as the only players at any position with five Super Bowl rings.

In an incredible career, Tom Brady has just had his crowning achievement.</s>President Trump predicted the New England Patriots would win the Super Bowl by eight points in an interview on Fox’s pregame show, citing his friendship with quarterback Tom Brady and owner Bob Kraft.

“You have to stick up for your friends, right?” Trump said. “There’s less pressure on the Patriots because they’ve been there. Once you’ve done it there’s a lot less pressure so we’ll see what happens.”

It wasn’t completely clear if the president knew who the Patriots were playing, as he referred to the Atlanta Falcons as “the other team” and quarterback Matt Ryan, crowned as the NFL’s Most Valuable Player, as “a good quarterback.”

Trump, who has been around football as an owner in the defunct USFL and had spoken before about the possibility of owning a team, acknowledged that his longstanding relationship with Brady was the subject of significant discussion during the election, which Brady has tried to avoid.

“They’re taking a lot of heat, but you know what, they’re also getting a lot of popularity out of it,” Trump said. “Tom’s a winner.”</s>Sunday's Super Bowl 51 matchup between the Patriots and Falcons promises to be an exciting one, due in large part to the quarterback battle that will take place between the Patriots' Tom Brady and Falcons' Matt Ryan.

Will Brady cement his legacy as the greatest quarterback of all time with another Super Bowl victory? Or will Ryan, the hottest hand in the game right now, break through with his first?

But here's a thought: What if neither of them play well? It wouldn't be the first time a quarterback didn't exactly elevate his level of play to fit the Super Bowl stage. Plenty of signal-callers have struggled in the NFL's most important game.

If Brady and Ryan don't play up to their usual standards, they should at least avoid playing like these guys did (All statistics gathered from Pro Football Reference).</s>HOUSTON (CBSNewYork) – Patriots fans are euphoric, but they’re still bitter.

They let NFL commissioner Roger Goodell know Sunday night they haven’t forgotten about how he punished the Patriots and quarterback Tom Brady over the 2015 “Deflategate” scandal.

Just before handing the Lombardi Trophy to Patriots owner Bob Kraft, Goodell tried to commend the Patriots, but most of his words were drowned out by booing from Patriots fans in attendance at NRG Stadium.

Kraft also took a shot at Goodell as he was walking off the stage, saying this championship was particularly special because “a lot has transpired over the past two years, and I don’t think that needs any explanation.”

The Patriots came from 25 points behind to beat the Falcons 34-28 in overtime Sunday in Super Bowl LI.

Brady was suspended for the first four games of this season and the Patriots were fined $1 million and lost a first-round draft pick in 2015 after a NFL-sanctioned investigation determined that the quarterback was involved in a scheme to deflate footballs to gain a competitive advantage.

Brady has maintained his innocence and fought the suspension for more than a year, first through league appeals and then in court.</s>The New England Patriots would have reached Super Bowl LI even if they hadn’t signed former Browns defensive end Jabaal Sheard in 2015. Once quarterback Tom Brady returned from league suspension, no foe seemed to have the right antidote for the Pats’ Deflategate-fueled venom this season.</s>HOUSTON – Breaking down the New England Patriots’ 34-28 overtime win over the Atlanta Falcons in Super Bowl LI: THE BIG PICTURE: Now, they stand alone. A historic triumph for Tom Brady and Bill Belichick required a historic comeback. The duo’s record-setting fifth Super Bowl title – Brady now has the most of any quarterback, Belichick the most of any head coach – came after the Patriots trailed by as many as 25 points in the second half. But a stirring comeback engineered by Brady forced the first overtime in Super Bowl history, and the New England Patriots won the franchise’s fifth world championship after running back James White found the end zone from two yards out on the first possession of overtime. But a stirring comeback engineered by Brady forced the first overtime in Super Bowl history, and the New England Patriots won the franchise’s fifth world championship after running back James White found the end zone from two yards out on the first possession of overtime. It was the largest comeback in Super Bowl history and easily the most improbable of the Patriots’ five world championships. Brady finished 43-for-61 for 466 yards, two touchdowns and one interception. He looked like a completely different player in the fourth quarter and overtime, carving up a gassed Falcons’ defense all over the field. He led a 75-yard touchdown drive on the first possession in overtime that White capped with the score. Then the confetti fell and the celebration began. He looked like a completely different player in the fourth quarter and overtime, carving up a gassed Falcons’ defense all over the field. He led a 75-yard touchdown drive on the first possession in overtime that White capped with the score. Then the confetti fell and the celebration began.

HOW THEY DID IT: Before Sunday, the largest comeback in Super Bowl history was a measly 10 points. No more. The Patriots were outschemed and outplayed for the first three quarters. Then they woke up. Then they dominated.

A late rally led by Brady cut it to a one-possession game with six minutes left. After a Falcons’ drive stalled near midfield, the Patriots took over on their own nine-yard-line with 3:30 left. Chants of “Brady, Brady,” broke out in NRG Stadium.

After a critical third-down conversion to wideout Chris Hogan, Julian Edelman made one of the greatest clutch catches in Super Bowl history. His 33-yard grab off a deflection set up what would prove to be the tying touchdown. After Patriots running back James White found the endzone from one yard out, Brady hit Danny Amendola to convert the two-point conversion.

The Falcons went three-and-out. Suddenly, and improbably, this game was headed to overtime.

Brady was surgical on the first drive of overtime, and White’s run sealed it.

KEY PLAY: How did he catch it? A 33-yard grab by Julian Edelman on the final drive of the fourth quarter, a pass that was bobbled up into the air before Edelman snared it amidst three Falcons, was shades of David Tyree’s legendary helmet catch in Super Bowl XLII. The long gain set up the game-tying touchdown.

KEY STAT: Defense wins championships? Count on it. In six previous Super Bowl meetings between the league’s top scoring offense and top scoring defense, the defense won five of them. It felt like for a while Sunday the Falcons would buck that trend. But in the end, the Patriots’ top-scoring defense proved triumphant. Make it six of the last seven for the defense.

X-FACTOR: Robert Alford might be the answer to a trivia question someday. The Falcons’ fourth-year cornerback out of Southeastern Louisiana made the play of the game, intercepting Brady late in the second quarter and returning it for a touchdown. It was the first pick-six of Brady’s NFL-record 34 playoff starts.

WHAT’S NEXT: With the win, Tom Brady passes Terry Bradshaw and Joe Montana to become the only quarterback in history to hoist the Lombardi Trophy five time. Belichick passes Steelers legend Chuck Noll for the most Super Bowl titles as a coach.</s>New England Patriots quarterback Tom Brady captured his fifth Super Bowl title along with head coach Bill Belichick. But the Super Bowl MVP noticed something was missing during the celebration in the locker room.

Brady couldn't find his jersey he wore during the game.

The quarterback went through the locker room, checked several bags and suspects somebody stole his jersey.

When he saw Patriots owner Robert Kraft in the locker room, Brady told him the news.

Kraft jokingly responded, telling the quarterback to check online for the jersey.

Download the ABC2 News app for the iPhone, Kindle and Android</s>President Donald Trump took to Twitter late Sunday to congratulate the New England Patriots, Tom Brady and Bill Bellichick on the Super Bowl 51 win over the Atlanta Falcons.

The Patriots stormed back from 25 points down to beat the Falcons in the Super Bowl’s first ever overtime. New England scored 19 points in the fourth quarter alone.

Brady is the first NFL quarterback to win five Super Bowl rings and the first to win four Super Bowl MVPs. Brady also threw 62 times, setting a record for the most passing attempts in Super Bowl history.

“You know, we all brought each other back,” Brady said. “We never felt out of it. It was a tough battle. They have a great team. I give them a lot of credit. We just made a few more plays than them.”

Trump told Fox News’ Bill O’Reilly in an exclusive interview that the Patriots would win by eight points. Trump also has a reported friendship with Brady and Patriots’ owner Robert Kraft.

“I like [Patriots owner] Bob Kraft, I like Coach Belichick, and Tom Brady’s my friend,” said Trump, who later added, “Tom’s a winner.”

The Associated Press contributed to this report.
Tom Brady, the quarterback for the New England Patriots, wins his fourth Most Valuable Player award, the most won by any player. Brady joins Charles Haley as the only players to be on five Super Bowl-winning teams.