Apple unveiled iPhone X, its first premium-tier phone, at an event in Cupertino, Calif., on Tuesday. Here’s what else the company had to say.

• iPhone X is priced at $999, the most expensive ever for a new iPhone model. It will ship on Nov. 3. (Pro tip: The X is pronounced 10, and not “ex.”)

• The phone has a newer screen technology known as OLED, a type of display that can be made thinner, lighter and brighter with better color accuracy and contrast than its predecessor, LCD.

• The screen on the X has a so-called edge-to-edge display that takes up the entire face by eliminating the borders around the screen. Apple also eliminated the physical home button that has been a signature feature of the iPhone for a decade.</s>Watch today’s Pocketnow Daily as we talk about the brand new iPhone X and everything that makes it important. Then we focus on the iPhone 8 and iPhone 8 Plus and its decent changes. The Apple Watch Series 3 is next and its updates and innovation. The Apple TV in 4K follows as we learn that there are even improvements here. We end today’s show giving a nudge to Samsung and the Galaxy Note 9 as our only non-Apple news.

All this and more after the break.

Stories:

 – Samsung’s ‘current goal’ is to launch a foldable Galaxy Note-series phone next year

 – Apple TV 4K goes official at last with… 4K streaming capabilities

 – Apple Watch Series 3 is all about cellular

 – The iPhone 8 and iPhone 8 Plus are plain ‘ol improvements

 – ‘All screen’ iPhone X arrives with OLED technology, Face ID and much more</s>Following some of the most extensive iPhone leaks ever, Apple announced three new iPhones Tuesday: the iPhone 8, iPhone 8 Plus and iPhone X.

While the iPhone X won't be available until November, the iPhone 8 and iPhone 8 Plus will start shipping September 22.

The new phones come with the newer A11 Bionic chip, which consists of six cores -- four low-efficiency and two high-performance. The cameras will also receive a bump in resolution, with 12-megapixel sensors around back and a 7-megapixel front shooter. Both will also come with Qi wireless charging, as well.

If that's enough to whet your appetite, here's how you can expect to place your preorder and get your iPhone 8 or iPhone 8 Plus before everyone else.

Historically, Apple drops the price of the previous year's iPhone models to make way for the newer models.

Despite rumors that this year's high-end iPhone will be the most expensive iPhone to date, it's likely pricing for the iPhone 8 and 8 Plus will follow the same trend.

If that's the case, here's what you can expect to pay for the new iPhone 8 and iPhone 8 Plus:

You will be able to use Apple's iPhone Upgrade Program for all the new iPhone models (this isn't available in Australia). Pricing for the iPhone 8 and iPhone 8 Plus per month goes as follows:

To learn more about how the iPhone Upgrade Program works, check out our explainer.

Preorders for the new iPhones will begin in the US on Friday Sept. 15 at 12:01 a.m. PT. At that time, you will be able to place a preorder at apple.com or in the Apple Store app on iOS devices. Using Apple's preorder system, you can upgrade through your carrier. Choose your model, color and capacity, then select AT&T, Sprint, T-Mobile or Verizon.

The new iPhone 8 and 8 Plus will ship Sept. 22, and iOS 11 will become available Sept. 19.

Update, Sept. 13: Added more US availability details. First published Sept. 12.</s>It was a momentous day at Apple's new campus, where the company revealed its fall product lineup on the tenth anniversary of the first iPhone's release. Apple showed off its cellular-enabled Watch Series 3, a 4K Apple TV, a pair of flashy new iPhone 8s, and the ridiculously decadent iPhone X. Numbers -- because what's an extra $300?

Follow all the latest news from Apple's iPhone event here!</s>MORE: Apple says iPhone 8 starts at $699, iPhone 8 Plus starts at $799; both come in 64GB and 256GB models #AppleEvent pic.twitter.com/eI3VWade2b</s>There’s tension in the air ahead of Apple’s September 12th launch event. The rate of leaks and the concentration of rumors are pointing towards a tricky launch for 2017’s iPhones. From branding issues and a lack of genuinely new features to promote on the lower-end devices, to pricing and availability issues on the higher-end models, Tim Cook and his team are going to need every ounce of showmanship and geekerati delight to stop the launch being seen as ‘look, now we can do what Android has been doing for years.”

The building blocks are there for a day packed full of hyperbole. The question for me is how much substance is driving the hype, and if Apple can reach beyond the faithful who will pretty much guarantee another 200 to 210 million sales over the next year.

No doubt the invited audience in the new Steve Jobs Theater who have been covering every leak and rumour will act surprised and shocked at every reveal, with lots of whooping and clapping like a High School cheerleading squad, but how much depth will the new iPhones have compared to the competition? And will that matter?

One thing that appears to be conveniently settled over the weekend is the naming issue.

Apple has long been expected to iterate on the iPhone 7 and iPhone 7 Plus machines, taking the design which started in 2014 with the iPhone 6 into its fourth year of production. For the first time a more advanced iPhone is expected to be parachuted above the main line. Until now the iterative bumps have been called the iPhone 7S and iPhone 7S Plus with the ‘pro’ model labeled as the iPhone 8.

Apple clearly has other plans, and has decided to drop the 7S branding and go straight to 8, while the pro model will come out of the numbering scheme completely and go with the iPhone X. Thankfully the world.’s tech press have had a weekend to make sure the public know what the new names are.

It also has the curious knock-on effect that the months and months of ‘the iPhone 8 is going to be out of stock and hard to find’ are now easily negated as the ‘new’ iPhone 8 (née iPhone 7S) will be in plentiful supply and the stock limited handset will be the ‘not really mentioned beforehand’ iPhone X (née iPhone 8).

The tenth anniversary of the iPhone is going to be nodded at during the presentation, no doubt the X will be part of that - but the iPhone X isn’t as revolutionary as it was once thought. A number of features that were initially part of the brief will no longer be present. Notably at a distance wireless charging and fingerprint scanner through the touch screen (which would have been genuine first on a commercial smartphone) have been dropped since the start of the year. These issues, among with the new construction techniques, have delayed the start of full production and limited the immediate availability.

Whether Apple launches the iPhone X on time but with very limited availability or waits to build up supplies for an October or November release is one point I’ll be watching for very carefully. I feel that Apple would prefer the PR of launching on time and the X ‘selling out’ rather than ‘X is delayed’ so everyone can get one. With a sticker price in excess of $1200 for the top model, it’s a tough enough sell without suggesting it is delayed.

What remains for the iPhone X is a tweaked design with more curvature on the edges and a little bit more sculpting on the top glass to create a more rounded shape. It’s unlikely that the display itself will be curved, but the switch from LED to OLED will offer more vibrancy and deeper blacks and colors on the display.

Apple’s quest to remove as many buttons and holes in the chassis continues with the iPhone X thanks to the removal of the home button. This will be replaced by a virtual button on the home screen, but it does mean the loss of TouchID. Apple has decided not to place a fingerprint sensor in the power button or on the rear. Instead it will rely on the selfie camera and an infra-red sensor to implement a facial recognition system. The accuracy of this will be highlighted on stage but I await real world testing reports.

No home button and the need for symmetry means that the iPhone X will have incredibly small bezels around the screen and offer an almost edge-to-edge appearance. This will be broken up along the top edge as the camera, speaker, and sensors will be embedded in a small island that is cut out of the screen. It could be elegant thanks to the new UI, or it could feel isolated. I suspect the initial reports from the cheering crowd will be good, but again the general public’s reaction will be far more important.

Wireless charging is expected to make an appearance, albeit without the aforementioned at a distance technology. Apple will follow the crowd and go with an inductive charging system. Unlike most other manufactures who are adopting the well-regarded Qi charging standard, Apple is expected to use its own proprietary system. That means you’ll have to buy your charging plates from Apple or Apple’s licences, and you won’t be able to use any existing chargers.

The final big question is why Apple - which spent so much time trying to kill the ‘X’ in macOS X has returned to the letter / roman numeral / experimental designation. Yes, it sounds a bit sexy, but wouldn’t iPhone Pro be more in tune with the rest of the portfolio?

The iPhone 8 (née iPhone 7S) and iPhone 8 Plus (née iPhone 7S Plus)

Apart from the cute branding bump from 7S to 8 (and helping to negate the potential bad press of ‘delayed’ that the iPhone 8 already has in search engines), the new iPhone 8 is expected to be an iteration on the iPhone 7 and continue the same design trends and cues.

That doesn’t mean there will be no changes. The new ‘standard’ models are both expected to include Apple’s wireless charging system which will mean a change to the materials at the rear of the device. Although the hardware may be inside the handset, Apple may not ‘switch on ‘ this ability straight away, waiting until the next point release of iOS 11.

Historically Apple has bumped up the camera in what is still an ’S’ year so there may be improved optics in the 4.7 inch and 5.5 inch models, but it’s unlikely to see a dual lens camera ship on the smaller model. That will be reserved for the iPhone 8 Plus and the iPhone X.

Otherwise the evolutionary nature will be on show, as the handsets pick up faster chips, faster memory, and the bundled improvements in iOS 11.

Next: The peripherals and the game changer for the iPhone family…</s>We’ve been learning rather more about tomorrow’s event than Apple would like thanks to iOS 11 GM firmware leaked to us on Friday evening. Info we were able to glean from the code ranged from new wallpapers to the apparent names of this year’s iPhones.

But while 9to5Mac readers may be in for fewer surprises than most, there’s still no substitute for watching the keynote live …

Apple will be live-streaming the event from the new Steve Jobs Theater tomorrow at the following times:

From an iPhone, iPad or Mac, just head to the Apple Special Event webpage. On an iPhone, iPad or iPod Touch, you’ll need to be using Safari on a device running iOS 9.0 or later. On a Mac, you’ll need to use Safari on a machine running macOS 10.11 or later. You can also watch it on a PC running Windows 10, where you’ll need to use the Microsoft Edge browser.

On an Apple TV, you’ll find the event in the Apple Events app. If you have a 4th generation box, you’re all set. If you have the 2nd or 3rd generation model, you’ll need to make sure it’s running software 6.2 or later.

We’ll of course also be bringing you live coverage of the event.

And if you want to catch up on everything we’ve learned from the iOS 11 GM, you can check out the stories below:
• Leaked iOS 11 GM reveals several vibrant (and OLED black) new wallpapers and more [Video]
• LTE Apple Watch with new face and red-accented digital crown
• LTE Apple Watch uses same phone number as iPhone, some carriers to offer free/cheaper trial plans
• How setting up Face ID on the iPhone 8 will work
• iPhone 8 to feature Animoji, send 3D animated emoji based off your facial expressions
• How the iPhone 8 status bar will accommodate the notch
• Firmware points to new Apple Watch case finishes: ‘Blush Gold’ aluminium and ‘Gray’ ceramic
• iOS firmware indicates Apple to announce ‘iPhone 8’, ‘iPhone 8 Plus’ and ‘iPhone X’ on Tuesday</s>Apple went nuts yesterday with announcements, confirming three totally new iPhones. Well, one totally new iPhone and a couple of mostly-familiar upgrades.

The iPhone 8 and iPhone 8 Plus mostly build upon the tried-and-true design of last year's iPhone 7 models, but the iPhone X is something new and exciting: boldly styled, almost all screen on front, and packing some intriguing camera benefits in the mix.

But it's also £999, which is a crazy amount of money to ask for a smartphone, especially when the iPhone 8 comes in much cheaper (but not cheap) at £699. What makes the iPhone X potentially worth all that extra cash despite its striking good looks? Here's what might make X mark the spot for you come November.</s>Apple unveiled the latest iterations of iPhone at their futuristic Apple Park campus in Cupertino, Calif., Tuesday morning. At the first event in the Steve Jobs Theater, the tech giant is hoping not one—but three—new devices will have consumers digging for their wallets to get their hands on a new smartphone.

Celebrating the 10th-anniversary of iPhone, here are 10 things you need to know about the newly announced devices:

1. Three new iPhones to choose from

Unveiled were iPhone 8 and 8 Plus—an upgrade from their iPhone 7 sibling on the market today. It features an all-new glass and aluminum design, single- and dual-lens cameras on the devices, respectively, and an A11 Bionic chip that runs 30 per cent faster than the previous A10 chip. Also announced was iPhone X—pronounced ‘ten’— featuring an all-glass design and an OLED Super Retina display.

2. There’s still no headphone jack, and they ditched the home button, too

Yes, the headphone jack is gone—likely for good—and while iPhone 8 preserves the button that seemingly does almost everything, iPhone X ditches the home button, too. It is replaced by swipe gestures to unlock, multitask, and a new side button allows you to activate the Siri voice assistant and Apple Pay.

3. Your face will unlock your phone

Through a new feature on iPhone X, FaceID will replace the biometric TouchID fingerprint reader. It uses a unique camera system to map a user’s face on the fly, and depth-sensing technology allows you to unlock your device, use Apple Pay, and gain access to secure apps.

4. The screen that changes everything

If you’re looking for an immersive experience, iPhone X is worth waiting for. The device features an all-new, edge-to-edge, 5.8-inch Super Retina OLED display. This means you’ll get truer blacks, vivid colours, and a wider gamut through high-definition resolution. The OLED display is a first-of-its-kind in an iPhone, and features a 2436×1125 resolution.

Apple is doubling down in wireless charging technology, through the all-glass backs on iPhone 8, iPhone 8 Plus, and iPhone X. Through third-party accessories that support the Qi charging standard and their own AirPower mat accessory, users will now be able to charge their iPhone, Apple Watch Series 3, and AirPods without plugging in individual cables—a challenge many users have been hoping for a solution to for a long time.

Coupled with the new A11 Bionic chip and new cameras on iPhone 8 Plus, the company believes augmented reality technology is in. Cameras are designed to work with built-in gyroscopes and accelerometers to track motion, and with graphics supported at 60 frames per second, developers will be able to tailor apps to enable users to star gaze, read live player stats at baseball games, and more, right from an app on your phone.

All three devices feature improved cameras—12 megapixel rear cameras to be exact. iPhone 8 Plus and iPhone X feature a dual rear camera, and that brings new functionality like the Portrait Lighting mode that can digitally modify lighting to users’ specific preferences—all in real time.

One of my faves—emojis have become part of our everyday vernacular, and Apple is bringing them alive by way of an ‘Animoji.’ An animated emoji that will use the front-facing camera to measure your face, animate your favourite emojis into life-like characters, and record a short clip for text messaging. This will no doubt be addictive to not just your everyday millennial, but grandparents alike.

It’s a steep price point, but no doubt many will be lining up overnight to be the first to get their hands on a device. In Canada, iPhone 8 and iPhone 8 Plus will be available in 64GB and 256GB capacities starting at $929, and iPhone X will retail for over $1,300. Wireless carriers will have individual pricing on contract.

10. Is it worth the upgrade?

If you’ve been waiting out for a new iPhone—this is a good time to upgrade. iPhone 7 users will see improvements through the free iOS upgrade. Whether it’s iPhone 8 or iPhone X, you’re sure to see many improvements on both software and hardware fronts. iPhone X—a special-edition device in itself, celebrating 10 years of iPhone—will be a high-demand smartphone, but you’ll have to wait out until Nov. 3 to get your hands on one. You can pre-order iPhone 8 and iPhone 8 Plus on Sep. 15, in stores on Sep. 22.
• Glenn Gould offers lessons for Apple, and Ottawa, on innovation
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• Why can’t the FBI hack an iPhone?
• Apple to fight order to help FBI unlock shooter’s iPhone</s>Apple just unveiled the iPhone 8 and iPhone 8 Plus at its press event. It looks a lot like the iPhone 7 and 7 Plus, but with a glass back. The iPhone 8 still has a single camera while the 8 Plus has a double camera.

It comes in silver, space grey and a new gold finish that looks like a mix between gold and rose gold. These phones are sealed to be water and dust resistant. Apple also announced the iPhone X at the same conference, a new, premium model with a screen that fills the front of the device. Read more in our separate post.

There’s a new retina HD display. It has true tone technology like the most recent iPad Pro. It adapts to ambient light. Speakers are 25 percent louder and have deeper bass. Inside, it has an A11 Bionic chip. It is a 64-bit chip with two high performance cores that are 25 percent faster than the A10 in the iPhone 7, and 4 high-efficiency cores that are 70 percent faster than the ones in the A10 (the A10 only had two high-efficiency cores too). The GPU part is 30 percent faster.

The camera sensor and processor are band new. It works better in low light condition, it has some noise reduction technology. The two sensors on the back of the iPhone 8 Plus are f1.8 and f2.8 apertures — it is brighter than the iPhone 7 Plus. There are new color filters too, which should make colors pop more according to SVP of Worldwide Marketing Phil Schiller.

Apple then explained portait mode. It detects depth so that it can intelligently change the lighting effect on your face independently of the background. When it comes to video, it supports faster frame rates. You can expect 4K videos at 60 frames per second. For slo-mo videos, your 1080 videos will have 240 frames per second. So it should be even slower motion.

These cameras and the A11 Bionic chip have been calibrated for augmented reality. Schiller demoed the MLB At Bat app. Now, you can point your phone at the field and it’ll tell you who’s playing right now in front of you. Directive Games showed a demo of a tabletop game that takes advantage of ARKit. You can move your phone around to see the game unfolding on the table in front of you. It looks quite convincing, but it’s unclear if game developers are going to take advantage of ARKit or if it’s going to end up being a gimmick like the Wiimote.

The iPhone 8, just like many Android phones out there, now supports wireless charging. It should work with many third-party wireless chargers as Apple is using a common standard.

The iPhone 8 is going to start at $699 for 64GB. The iPhone 8 Plus is going to cost $799 and more. Pre-orders start on September 15th. The iPhone 8 will be released on September 22nd.
Apple Inc. announces three new iPhone models: the iPhone 8, iPhone 8 Plus, and the iPhone X. The Apple Watch Series 3 and a new Apple TV are also announced.