Buy Photo Pop music star Justin Bieber sits at court side wearing a Heat baseball cap during the game. Indiana Pacers play the Miami Heat in game #7 of the Eastern Conference Finals Monday, June 3, 2013, evening at American Airlines Arena in Miami FL. (Photo: Matt Kryger/IndyStar)Buy Photo

People officially hate 2018 more than Justin Bieber.

YouTube’s “Rewind 2018” video recapping the year in viral videos, trends and music has officially surpassed Bieber’s “Baby” for the most disliked YouTube video of all time – in the single week it’s been online.

Since going live Dec. 6, the 2018 recap has racked up more than 11.5 million dislikes. Bieber’s “Baby” music video had previously held the record with 9.9 million dislikes, though those built up over a period of eight years.

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The 8-minute, multilingual video opens with a Will Smith intro, and includes shoutouts to K-pop, rappers Drake and Cardi B, Trevor Noah, John Oliver, "fierce and fabulous" drag culture, working moms and "all refugees and anyone looking for a home."

Several movements also get their due, with the more than 130 YouTube celebrities who narrate the video commending conversations about mental health, "all women in 2018 finding their voices," and Asian representation in entertainment.

Also featured: Fortnite, "Baby Shark" and, of course, reading the comments.

So why do people hate the video so much?

YouTubers, viewers and critics have criticized the video for excluding some of the most popular stars on the platform in favor of avoiding controversy.

It's not an accurate portrait of the year, some argue, without appearances by some of the most popular YouTubers like Jake and Logan Paul and Shane Dawson.

Logan Paul was criticized on social media after posting a New Year's Eve video of himself visiting Japan's suicide woods – and including footage of a man who had recently hanged himself. Dawson had joked about pedophilia in a 2013 "Shane and Friends" podcast.

Despite scandal, Logan Paul still made the list of Forbes top 10 YouTube earners in 2018. (Photo: Getty Images)

2018 may not have been a banner year for YouTube's recap, but the platform didn't fare much better in 2017.

"YouTube Rewind: The Shape of 2017" ranks as the 14th most-hated video of all time, with just over 2 million dislikes.

Will the 2019 video give "Rewind 2018" a run for its money?

Stay tuned.

Email IndyStar reporter Sarah Bahr at sbahr@gannett.com. Follow her on Twitter and Instagram @smbahr14.

Read or Share this story: https://www.indystar.com/story/news/2018/12/14/justin-biebers-baby-dethroned-most-disliked-video-youtube-rewind-2018/2309505002/</s>YouTube’s official look back at 2018 is now the most disliked YouTube video of all time. And all it took was one week to hit that milestone.

officially premiered on the site on December 6. We reported just two days ago that at 7.7 million dislikes, or "thumbs down" votes, this year’s Rewind had officially become the on YouTube.

Since then, the video has racked up a total of 10.3 million dislikes, surpassing the previous most disliked video, to become the most disliked YouTube video ever.

To put things into perspective, Justin Bieber’s “Baby” video premiered on YouTube in February 2010. It took more than 8 years for Bieber’s music video to amass 9.8 million dislikes, a click on the thumbs down icon signaling a viewer’s distaste for a video. YouTube Rewind 2018 took about 8 days to surpass that number.

Bieber’s “Baby” long held the crown for most disliked video. But even though it’s carried that title since 2011, the video actually has more likes than dislikes. On this year’s YouTube rewind video, however, dislikes make up over 80 percent of the like-to-dislike amount. Only about two million users have signaled that they like the video.

Every year since 2010, YouTube has put together an official year in review video, an overview of the year’s most popular videos, moments, and creators. For many YouTube stars, the annual video functioned as an ode to the content creators who contributed most to the community that year. YouTube Rewind 2018 failed at doing that, according to many of the platform’s top creators.

One of the major issues with this year’s YouTube Rewind, according to prominent members of the YouTube community, is that some of the platform's biggest stars, like PewDiePie, Shane Dawson, and Logan Paul are completely omitted from the video. Huge YouTube moments, like the popular livestreamed this past August, were also ignored.

But the crux of the matter goes beyond just individual YouTubers being left out of the company’s year in review. Popular YouTube creator Marques Brownlee, who was featured in this year’s YouTube Rewind, explained in a video of his own how there’s now a major disparity in how the YouTube community views Rewind and how YouTube the company views Rewind.

It basically boils down to advertising, as Brownlee points out. This year’s Rewind opted to boast about mainstream celebrities using the platform and traditional media outlets referencing YouTube memes as opposed to the controversial, and less advertiser-friendly, creators and moments that the YouTube community actually engages with.

By disliking the video more than any other on the entire platform, the YouTube community is sending a clear message to the company concerning the content they care about. In a way, YouTube Rewind 2018 becoming the most disliked video of all time is a YouTube Rewind moment all of its own.</s>SALT LAKE CITY — YouTube’s own rewind video has become the most disliked video on its platform.

What’s going on: This year’s YouTube Rewind video didn’t sit well with the YouTube community, and now it has been voted down as the most disliked video on the platform, The Verge reports.
• The video overtakes the previous most-disliked video, Justin Bieber’s video for the song “Baby,” which has just under 10 million dislikes.

Context: Bieber’s video needed eight years to amass that many dislikes. YouTube Rewind needed eight days, according to The Verge.

What’s the problem?: The video depicts YouTube's broader creator community. But several of those YouTubers said the video doesn’t show the reality of YouTube stars.
• “I think the problem with YouTube Rewind, at least how I see it, is pretty simple actually,” Marques Brownlee said in a YouTube video. “YouTubers and creators and audiences see it as one thing, and YouTube, who’s in charge of making it, sees it as something completely different.”
• Others consider the video to be a big advertisement for YouTube’s top performing stars, Engadget reports.

But also: Justin Bieber fans jumped in on the fun, though, adding more dislikes to Rewind as a way to take the “most disliked video” title away from Bieber’s song, BBC News reports.

History: As The Verge notes, YouTube Rewind used to be a yearly video that showcased the highest of the platform. Now it seems to be drifting toward being a video representative of the narrative YouTube wants to show.
• “Rewind is the culmination of that feeling,” according to The Verge. “The community, which was once celebrated by YouTube, no longer feels included in the culture YouTube wants to promote. It’s unclear what the company will do going forward, but one thing’s for certain: YouTube Rewind is no longer a celebratory moment the community looks forward to.”</s>Every year Google releases a YouTube video that celebrates top videos, people, music and moments on the platform. The YouTube Rewinds are generally feel-good videos. This year, however, is different. Google’s YouTube Rewind 2018 has become the most ‘disliked’ video in the history of the platform.

Google’s YouTube Rewind 2018 features celebrities like Will Smith, John Oliver, Ninja, Trevor Noah, and popular blogger Marques Brownlee among others. Shortly after the video went live on the network, people started criticising it for not featuring the top moments.

Brownlee in a series of tweets explained why the video was getting negative criticism.

“The “problem” with YouTube Rewind is pretty simple, actually - the delta between what creators/audiences expect and what YouTube wants to show has never been more clear,” he said.

Washington Post in its report pointed out that YouTube’s Rewind is supposed to celebrate top moments on the network in the year. For instance, YouTube’s Rewind video for 2012 featured Psy’s “Gangnam Style” and Carly Rae Jepsen’s “Call Me Maybe.”

But Google’s approach to the platform may have changed over the years as its focus has shifted towards monetising the application. YouTube now faces competition from Facebook’s Watch and Instagram’s IGTV, two new platforms aggressively chasing internet influencers around the world.

“Creators want YouTube Rewind to be a celebration of YouTubers and the biggest/best stuff on the platform that year. YouTube wants Rewind to be a couple minutes they can show to advertisers and say “look at all the great stuff over here that you want to spend your dollars on!” Brownlee said, hinting at YouTube’s growing ‘corporate’ approach to the video sharing network.

Google’s YouTube Rewind 2018 has also beaten Justin Bieber’s “Baby” for the most disliked video on YouTube. According to YouTube’s own analytics platform, Baby had about 9 million dislikes whereas Rewind has already crossed 11 million mark.</s>To say that this year’s YouTube Rewind didn’t go over well with the YouTube community would be quite an understatement. This year’s Rewind, an annual video made by YouTube that’s supposed to encompass a year in YouTube culture, is officially the most disliked video on the platform. It has more than 10 million dislikes, overtaking Justin Bieber’s 2010 song “Baby,” which has just under 10 million dislikes. While it took Bieber’s video approximately eight years to rack up that dislike count, YouTube Rewind beat it in closer to eight days.

It’s quite a feat, and a fascinating case of how an innocuous video used by YouTube’s marketing team to appeal to advertisers can have an adverse effect when it doesn’t put the community first.

Since YouTube Rewind was first published on December 6th, the backlash has been loud and constant. Creators who starred in it, like Marques Brownlee, have addressed the controversy, while other YouTubers work on their own versions of Rewind they view as more authentic. The backlash directed at YouTube for this year’s Rewind boils down to a growing disparity between the platform’s true creator culture and the polished version that YouTube wants to present.

“I think the problem with YouTube Rewind, at least how I see it, is pretty simple actually,” Brownlee said in a video. “YouTubers and creators and audiences see it as one thing and, YouTube, who’s in charge of making it, sees it as something completely different.”

To understand why Rewind really affects creators, it’s important to understand how the video was first presented to the community in 2011. The first year YouTube decided to create a recap video, Rewind was narrated by Rebecca Black of “Friday” fame. The entire thing was a breakdown of the 10 most-watched videos — a straightforward highlight reel of what was popular, without any glossing over of strange, controversial, or otherwise less-savory behavior that YouTube might want to hide.

Between 2011 and 2014, YouTube Rewind was on the same page as its culture. It incorporated the biggest moments, most influential creators, and funny memes that the community also celebrated. Things really started changing in 2015, when YouTube went from an amateur DIY platform to an entertainment staple, but the most noticeable grievances began in 2017 and continued into 2018, as YouTube backed away from creators it previously highlighted. It’s a facet of the divide between YouTube and its community that commentator and anchor Philip DeFranco gets to in his video about the backlash.

“People are asking, ‘Where is PewDiePie?’ either him by himself or his battle with T-Series,” DeFranco said. “Where is Shane Dawson, who had arguably one of the biggest series on YouTube this year? What about a reference to KSI and Logan Paul making one of the biggest pay-per-view events ever?”

DeFranco said it could be that YouTube simply isn’t aware of what its “real community” is doing. But they might also be intentional snubs. “An argument has been made that it’s an attempt by YouTube to distance themselves from any controversy,” he says.

The end of 2016 started off one of YouTube’s most turbulent periods, which has continued until now, sloping and rising at certain times. New ad friendly policies were introduced, and creators rallied together to support each other and call out the platform. They were staring down the first wave of demonetization — an ongoing issue that pitted creators against the platform where a growing number of people were able to sustain themselves full time. Tensions grew. Things got worse in 2017 when PewDiePie, YouTube’s most popular creator, was caught in a controversy over anti-Semitic language appearing on his channel.

Between then and now, YouTube faced some of its biggest issues with creators, including Logan Paul’s controversy surrounding his time in Japan’s Aokigahara Forest. Advertisers fled, and YouTube’s executives found themselves in a balancing act trying to appease both creators and advertisers. Emphasis was placed on late-night shows and celebrities who launched channels on the platform in an attempt to prove to advertisers they would be safe from scrutiny. In the process, YouTube creators felt increasingly shunned.

Rewind is the culmination of that feeling. The community, which was once celebrated by YouTube, no longer feels included in the culture YouTube wants to promote. It’s unclear what the company will do going forward, but one thing’s for certain: YouTube Rewind is no longer a celebratory moment the community looks forward to.</s>In an ironic twist that was actually predictable, YouTube’s 2018 rewind has become the most disliked video on the platform.

Once a title held by Justin Bieber’s clip for “Baby,” YouTube’s annual look back at the year’s breakout moments and top creators now has more than 10 million dislikes.

Aside from the fact that the rewinds have become less of a fun mashup and more of a frenetically edited car crash, YouTuber Marques Brownlee offered this concise summary: There’s a fundamental disconnect between how creators and audiences see YouTube Rewind versus how YouTube sees YouTube Rewind.

Brownlee, who was featured in this year’s recap, thoughtfully breaks down why everyone is hating on the video. His main point boils down to his belief that YouTube started thinking about YouTube Rewind as the perfect (and highly sanitized) showcase for advertisers.

“YouTube Rewind turned into this, like, ‘Hey, check out all these advertiser-friendly things to spend your money on, all these super clean creators and these late-night show hosts and all these things that you want your ads next to,” Brownlee says in his video. “So, YouTube rewind in a way just turned into a giant ad for YouTube.”</s>YouTube set an embarrassing record for itself after its “Rewind” video beat Justin Bieber’s Baby music video to become the most disliked YouTube video. YouTube’s Rewind 2018 has received about 11 million dislikes within a week of it being published online.

Many YouTube creators and fans pointed out the lack of connect between the platform and the YouTube community. Tech personality Marques Brownlee who appeared in the video addressed the issue on what went wrong with YouTube Rewind 2018.

The biggest backlash however comes from PewDiePie’s community of fans. The comment section of YouTube Rewind 2018 shows a general response from people pointing out what’s wrong with the video. As you scroll through, you’ll see a lot users are arguing that PewDiePie should have been featured in the video.

PewDiePie did get a sort of cameo in the video with his chair but sitting on it was the animated Jaiden. Even the YouTuber himself has been on YouTube’s tail making review and reaction videos on Rewind 2018. YouTube users are definitely on the prowl to increase the dislikes. One user even commented saying that people are un-disliking Justin Bieber’s Baby to increase the difference between the two. The 2010 music video currently has 9.8 million dislikes on YouTube.

YouTube did respond to its video getting the most dislikes and said, “We hear what you’re saying, and we want to make next year better for all of you. Watch this space!”

Felix Kjellberg aka ‘PewDiePie’ is the top independent YouTuber with over 76 million subscribers. The YouTube Rewind incident comes amid PewDiePie’s ongoing fight with Indian music label T-Series. The increasing subscriber count for T-Series has been threatening PewDiePie’s reign on YouTube.</s>The haters have spoken: In less than a week, YouTube Rewind 2018 — its year-in-review mashup — has registered the most dislikes of any video on the platform.

As of Thursday (Dec. 13) morning, YouTube Rewind 2018 had notched 9.9 million dislikes after debuting Dec. 6. That pushed it above the previous record holder: Justin Bieber’s 2010 “Baby,” currently with 9.84 million dislikes.

YouTube’s Rewind is billed as a celebration of internet culture, featuring “a variety of zeitgeist-defining personalities — from mainstream celebrities to the world’s top YouTube creators to viral video stars,” according to Google. This year’s installment featured Will Smith, “Fortnite” dances and gamer Ninja front and center, along with nods to memes like Bongo Cat and “the floss” dance as well as top-trending music including K-pop sensations BTS.

Why the crashing wave of dislikes for YouTube Rewind 2018? Various theories have emerged. A big factor appears to be that a few popular — but controversial — YouTubers were excluded from Rewind.

That includes PewDiePie, the gamer-comedian who runs the No. 1 most-followed independent YouTube channel now with over 76 million subscribers. (PewDiePie’s chair, however, makes a brief appearance.) PewDiePie’s Bro Army likely helped drive up the dislikes. He’s gained millions of new fans in the last few months as he rallies to fend off getting topped by T-Series. PewDiePie, whose real name is Felix Kjellberg, has courted controversy; his anti-Semitic-themed pranks last year prompted YouTube to cut business ties with him.

“I remember [when] Rewind was something that, it seemed at least, like an homage to the creators that year,” PewDiePie comments in a Dec. 7 reaction video. “Now I’m almost glad I’m not in it, because it’s such a cringe-y video at this point. It’s so disconnected with the community and its creators.”

Other big names omitted from YouTube Rewind 2018 were Shane Dawson (who released a highly viewed documentary series about Jake Paul) and Logan Paul, who’s been on the outs with YouTube after his over-the-line videos including one showing the dead body of a person who died by suicide.

Celebrity appearances in YouTube Rewind 2018 include Will Smith, who opens the episode with a reference to his YouTube live-streamed bungee jump over the Grand Canyon to raise money for charity. Others included Trevor Noah, John Oliver, Marshmello, Adam Rippon and Trixie Mattel. It’s likely the more mainstream flavor of Rewind 2018 also fueled the haters.

In addition, this year’s YouTube Rewind includes over 100 YouTube creators, including Marques Brownlee, Liza Koshy, James Charles, Casey Neistat, The Dolan Twins, Ninja, Lilly Singh, Emma Chamberlain, Markiplier, Lachlan, WhinderssonNunes, Fischer’s, Noor Stars, Pautips, and FAP TV.

YouTube Rewind 2018 is set to an original music mashup from The Hood Internet featuring top songs and viral hits of the year including “I Like It,” “Idol,” “In My Feelings,” “High Hopes” and “Happier.”

According to YouTube, Rewind videos have been viewed over 1 billion times since 2012, and the 2016 and 2017 editions were each viewed over 200 million times. The mashup videos have been produced for YouTube by digital studio Portal A since 2012.

YouTube Rewind 2018 (watch below and at this link) has generated 120 million views in one week:</s>YouTube's annual Rewind videos have never been a favourite on the internet, but it plunged to a new low this year.

The video is the most disliked video of the year and falls short of being the most disliked video on the website only by 0.8 million views. With nine million dislikes and 2.1 million likes, it is not far behind Justin Beiber's 'Baby' -- the most disliked video with 9.8 million dislikes.

But, here's a fun ratio: Justin Beiber's 2010 video has more than two billion views, as opposed to the 114 million that YouTube's Rewind 2018 managed to garner. Looks like JB haters have finally found a new target!

So, Rewind 2018 has ironically become the website's least popular video, and netizens have found respite in Google's 'Year In Search 2018'. Google was thanked for the heartwarming year-end video, and many users even commented on how it was better than YouTube Rewind 2018.

Reportedly, the video's immense unpopularity is due to YouTube omitting some of the platform's biggest stars. Shane Dawson, Logan Paul, and PewDiePie don't make an appearance and clearly, the YouTube sensations' fans are furious.

Although the video left out much of the YouTube community, it featured the likes of Will Smith, and creators Molly Burke, Liza Koshy, and Simone Giertz.

PewDiePie has released a reaction video speaking about why he didn't feature in the Rewind video.

There is criticism that the video is especially marketer and advertiser-friendly, with its references to K-pop and game 'Fortnite' all over the place.</s>The big picture: The community isn't happy with the direction YouTube has taken Rewind in 2018. As Marques Brownlee argues, the shift didn't happen overnight but has been trending in this direction over the past several years.

The 2018 edition of Rewind, YouTube’s annual video montage featuring trends and memes of the past year, dropped on December 6. To say that it wasn’t well received by the community would be an understatement.

In just one week’s time, YouTube Rewind 2018 has become the platforms most disliked video of all time. As of writing, it has amassed over 10 million dislikes compared to just 2.1 million likes. The second most disliked video of all time, the music video for “Baby” by Justin Bieber, has 9.91 million dislikes but took well over eight years to amass that total.

YouTube Rewind 2018 has been viewed more than 121 million times as of mid-Thursday.

Why so much hate for this year’s Rewind?

As Variety points out, some are no doubt peeved over the exclusion of popular yet controversial YouTubers like PewDiePie, Shawn Dawson and Logan Paul. This year’s entry was also heavily influenced by Fortnite, dancing and other mainstream events.

According to Marques Brownlee, who ironically enough was featured in this year’s Rewind, YouTube has gotten away from what made the series so special – focusing on the creators and the community – and turned it into a giant ad that appeals to advertisers. This is even more ironic considering the theme of this year’s Rewind – “Everyone Controls Rewind.”

Brownlee also said the style of Rewind has been problematic and it’s “just kind of hard to watch.” In short, he believes YouTube is trying to cram too much stuff into a small window while keeping brand safety on a podium. His video is worth watching to gain further insight on the behind-the-scenes process and his perspective on the production.
YouTube Rewind 2018 becomes the most disliked YouTube video of all time, with well over 10 million dislikes, achieving the feat in a mere seven days.