Path’s New App Kong Is A Selfie GIF Creation Machine
At its core, Kong gives users the ability to capture and share short, visual snippets of themselves with people they might know through the app and friends on other social networks. But it’s also a bit more than that. Kong is a group messaging platform and a meme machine, and it represents a new way of thinking about how we build and interact with social feeds.

Community is important to making Kong fun, which is why the app goes to great lengths to ensure that users have something to look at when they sign up. When you first log in, the app will suggest users to follow based on a hashed version of your contact list. That includes friends that are already using the app, as well as some people you might know but aren’t in your contacts.

By comparison, Kong is bright and flashy, awash in different colors. According to Path co-founder Dustin Mierau, who was behind the design, Kong is created so that each individual user will have a different color palette when looking in the app.