EXT. ELECTRIC SIGN

               It FILLS THE SCREEN (designed to exactly FILL THE FRAME size 
               of whatever ratio we're shooting in).  It says:

                                           2:51

               This message will be a little cryptic to the movie audience 
               on an essentially BLACK SCREEN.  HOLD for a beat, then it 
               changes: the lights flash this sign, which should explain it 
               to everyone: