The media attention preceded an invasion, with r/LGBT concern trolls and sock puppets taking up sentry duty; poised and ready to sanitise content and castrate the spirit of the r/gaybros because of embracing masculinity. Posts about guns, cars, campfires and handsome rugged men promptly made way for threads about anal bleaching, pride parades and lady gaga, and it became indistinguishable from any other gay forum.