Nowadays, I think If you want to be "infamous" and go down into "Hall Of fame" or "Nobel" or Golden status, only way to do it is by being a "Negro Lover" in da Muddaland not back at home (UK, USA) where Apes already live. You can a CB, OD, Coddler, Panderer all will take you into the "Hall Of Fame".  By going chimping down lowest of low is good a PR campaign for all high status and elite individuals. This is nothing new.  And "Monkey Business" is No. 1 on the list.