The problem is, in our evolved society we will never be content. When we get too much attention, we feel violated. When we get too little attention, we feel neglected. If we're given too much freedom, we'll complain about how hard the work is. If we're given too little freedom, we'll feel oppressed. If we're not given attention while dressing simply, we'll feel ugly. If we dress nicely and we're not given attention we'll be sad. So, the only thing we seem to be is never  truly happy anymore.