ServiceNow (Ticker Symbol: NOW) Recently Broke $400 and Is Up 37% in 2020. Meet CEO Bill McDermott, Who Survived A Near-Fatal Accident That Took An Eye (But Not His Vision). ServiceNow is the world's hottest enterprise software company. In this Q&A, learn why CEO Bill McDermott thinks NOW will be the defining enterprise software company of the 21st century. And how losing an eye, and nearly his life in 2015 has given him a clearer vision.