It's the fat-shaming/fit-shaming controversy that's refusing to go away . Online fitness company Protein World caused a Twitter storm recently with its London Underground poster of a genetically-blessed model in a small yellow bikini, asking: 'Are you beach body ready?' The poster, promoting weight loss, came under fire from some feminists and body image campaigners who branded the campaign body-shaming and called for the offending images to be removed. Transport for London are in the process of removing the ad, and now internet pranksters have hit back with their own version of the poster, this time featuring three curvaceous women and featuring the caption: 'Yes. We are beach body ready.' Scroll down for video . 'Yes. We are beach body ready': An unknown internet source has recreated the controversial Protein World ad, with curvy alternatives . The original poster, from Protein World, has been subject to much controversy, with many citing it as 'body-shaming' The spoof advert follows the same striking format as the Protein World original, with an eye-catching yellow background and bold font, and is marked up as a Dove product (Dove's real beauty campaign encourages women to appreciate their bodies, regardless of size and shape) but the brand have denied being involved. After being made aware of the copycat image a representative for Dove said: The ad was not created by Dove but we do believe that every woman is beach body ready! Dove added: 'In 2004, 75% of women felt advertising and media set unrealistic standards of beauty. Today, that figure is 66%, with the perception being that more diversity is portrayed in the images of women we see around us. 'We have clearly made some progress in the 11 years since Dove started Campaign for Real Beauty but there is still much to do. Two thirds of UK women would prefer to see more women of different weights and shapes, different ages and without digital enhancement in the media. This is why Dove will continue to champion beauty for everyone because looking and feeling your best makes you feel happier.' The image, which was posted on the London underground, is now being removed following complaints . Billboards such as this one, were defaced, as a result of anger from body image campaigners and bloggers . It comes as plus-sized fashion label Simply Be also created its own poster. The parody showing model Jocelyn Corona in a bikini is being displayed at London's Knightsbridge Tube station on Saturday. Protesters are planning to gather  to demonstrate against the original poster. Ms Corona said: 'Every woman has the right to feel comfortable in their own skin. I love being able to show off my curves, so it's great to see brands like Simply Be representing real women in the UK.' Simply Be spokesman Ed Watson said that the controversial Protein World advert was 'at best outdated, at worst insulting'. He said: 'While the Protein World model, Renee, is undeniably beautiful and I'm sure very healthy, it is irresponsible to project something that is largely unachievable as the ideal. 'We need to make people feel great about themselves and this poster does the opposite. 'Because it so literally flew in the face of our ethos of self-acceptance, we wanted to get our message out further, hence taking ad space in one of London's busiest tube stations.' The original yellow billboard image received around 270 complaints to the Advertising Standards Authority (ASA), mostly insisting that it objectified women and that it carried the insinuation that only svelte models were ready to go to the beach. The model in the advert, Renee Somerfield, 24, has spoken out about being body-shamed herself . Various posters were subject to defiant vandalism, with uproar sweeping social media. One billboard was pasted over with a piece of paper which read: 'Your body is fine just as it is. Whatever it looks like, your body is not a commodity. #Everybody'sReady #EverydaySexism' Although fitness company Protein World claims that the image is unPhotoshopped, it clearly touched a nerve, with a further 60,000 outraged people signing an online petition on website Change.org asking Protein World to take down the ads. Interestingly, the 24-year-old model in the ad herself, Australian Renee Somerfield has cited the irony of people getting angry about the 'body-shaming' poster, whilst body-shaming her. In an interview with Huffington Post, the model said: 'I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why Protein World chose me for their campaign. I couldn't work every day as a full time model by starving myself, dieting or not looking after my body. Nourish your body, be kind to it and it will love you right back, no matter your size.'
An unknown internet source has recreated the ad with curvy alternatives .
Dove has denied being responsible for the poster, which carries their logo .
The image is currently circulating on social media spoofing the original .
Plus-sized fashion label Simply Be also created its own poster .