Victoria's Secret caused huge a backlash when it unveiled campaign slogan 'The Perfect Body' splashed across an image of skinny models. More than 27,000 people signed a Change.com petition started by three students asking for an apology, and for the initiative to be scrapped. And a few days later, the US lingerie firm changed the wording of the advertisement - but that hasn't stopped similar brands poking fun at the ridiculous message of the original slogan. Scroll down for video . The final ten contenders for Star In ABra feature in the powerful new image recreating the notorious VS advert . A new campaign from Curvy Kate - a lingerie brand for women with bigger boobs - recreates that notorious image using models of all shapes and sizes. The D+ label says its image is 'empowering', especially with the widespread call for real models alongside campaigns like #droptheplus - sparked by a model who was labelled 'plus' because she was bigger than sample size - an Australian size 4. It coincides with the shortlist of their annual global Star in A Bra contest, where a 'real woman' wins the job of being its lingerie model. Hopefuls enter online and the winner becomes the face and body of Curvy Kate, and gets a year-long modelling contract with Bridge Models Limited, a trip to the Mediterranean and £1,000 spending money. Victoria's Secret caused huge consumer backlash when it unveiled its campaign last year . The final ten contenders feature in the powerful new image. Brunette Emma Webley, who is pictured centre-left in the group shot, says: 'Making the top 10 (and hopefully winning) is a brilliant opportunity for me to spread my belief that everyone should be confident about their body, no matter what shape or size they are. 'To feel body confident you just need to be happy with who you are and surround yourself with positive people. Confidence, a warm personality and a smile is the most beautiful thing a girl can have.' The next stage in the competition is to get support with public votes, which can be done through the Star in a Bra website. Curvy Kate has said: 'With the public outcry for the use of more realistic images in the media, Star in a Bra champions the use of relatable role models and promotes a positive approach to body image. 'We want to show you exactly how our lingerie will look and fit on a variety of body shapes, cementing that there isn't one type of perfect body.'
Victoria's Secret caused huge consumer backlash with 'The Perfect Body'
Campaign was amended after Change.com petition started by students .
D+ bra brand Curvy Kate spoof ad using top 10 Star In A Bra contenders .
Competition for 'real women' finds their next lingerie model each year .