In unabashed celebration of voluptuous women, a plunge bra with extra padding has launched for a curvy HH cup size. A first on the larger bra market, Tutti Rouge's Jessica features removable cookies (light foam pads that sit inside a pocket within the bra) to give ample bosoms the option of extra oomph. Ashley James, who starred in Made In Chelsea, models the bold collection in a new set of images. Scroll down for video . The Jessica gives larger busted ladies like Ashley, who is a size E, the option of extra volume. The bra, seen before cookies, left, and after cookies, right, goes right up to an HH cup size . The £38 Jessica comes in a range of sizes, from a 28D right through to a 38HH - without, the brand says, compromising on support. It features a pocket which allows a cookie to cradled in the cup, sitting on the outer bust to push the bust inwards rather than upwards to create a natural-looking cleavage. Launching in July, the bra is offering ladies even more cleavage from D-HH cup. Jessica Prebble, Tutti Rouge Creative Director, speaks about the inspiration behind this innovative bra shape. She said: 'When developing Tutti Rouge collections, I take a snapshot of people I meet, clothing, fabrics, flowers & so on. 'I notice that women are now embracing cleavage more than ever, no matter what size their bust and so I created Jessica. 'This non-padded plunge bra allows you to turn up the cleavage with "Tutti's cookies" and decide the volume.' Ashley James, who starred on Made In Chelsea, models the bold new Jessica collection . Jessica is adorned with lace, framed by nude ribbon slot, a red rosebud and love heart sliders . The Jessica collection is a perfect day to evening choice as it offers a subtle cleavage and plunge for the day time and then pop in your 'cookies' for extra cleavage. Jessica is adorned with lavish lace, framed by nude ribbon slot, a hint of red rosebud and finished with signature Tutti love heart sliders. What makes Jessica a world exclusive is the removable 'Tutti's cookies' which have been specifically designed to fit perfectly into a sling to gently push the bust in, for a huge range of sizes. The Jessica collection launches in July 2015, featuring the £38 bra, the brazilian brief in XS-XXL, £20, and a deep suspender S-XXL, £24. Jessica will be introduced to Tutti's existing continuity collection which features the bestselling lines Liliana, Nichole and Beatrice.
Ashley James, who starred on Made In Chelsea, models the bold bra .
The £38 Jessica plunge bra, by Tutti Rouge, comes in sizes 28D - 38HH .
Features removable foam pads that push your boobs in for extra oomph .