An offensive attempt by a men's magazine to commemorate fallen Anzac soldiers has backfired as social media users and the Department of Veteran Affairs condemn the crude 'commemorative issue'. After coming under scrutiny, Zoo Weekly removed all 'offending' images of a half-naked model holding a long stemmed red poppy from Facebook. The Department of Veteran Affairs (DVA) said the word 'Anzac' is protected by federal legislation since 1920 and is not authorised to be used for commercial purposes- like Zoo Weekly's 'Special Anzac Centenary Issue'- without express permission from the Minister for Veterans' Affairs. Scroll down for video . Zoo Weekly removed images of a bikini clad woman holding a red poppy after being criticised by the Department of Veteran Affairs for using the word 'Anzac' without permission . After discovering Zoo had not sought permission, the DVA immediately notified Zoo Weekly of the breached and asked for all offending images to be removed. The issue, released on the Monday leading up to the Anzac weekend, included a 10-page feature with a list of '100 things every Aussie should know about Gallipoli'  and an interview with cover girl Erin Pash who revealed what features she admired in our service men. In the interview Ms Pas was asked what she liked about 'men in uniform', to which she replied: 'They're bad arses, they have guns and they're really fit and well built'. She then commends soldiers for 'doing what they're told' and being able to perform an 'impressive' 100 push ups, 'in a row'. Social media users were quick to condemn the controversial issue, labelling it 'gross and offensive.' Twitter users were quick to condemn Zoo Weekly for the controversial issue . Some thought the issue was 'gross and offensive' Some questioned how on earth an editor thought this was a good campaign? While others questioned how this relates to the Australian Anzac story . This isn't the first time Zoo Weekly used flesh to make their Anzac specials more appealing. Back in 2006, Nikki Webster was featured wearing skimpy shorts and an army helmet, looking seductively over her shoulder, with the tag line reading 'For the boys'. Back in 2006, Nikki Webster was featured wearing skimpy shorts and an army helmet, looking seductively over her shoulder, with the tag line reading 'For the boys' Zoo's distasteful campaign comes as supermarket giant, Woolworths, found themselves being accused of trying to cash in on Anzac Day. Woolworths launched the 'Fresh in our Memories' campaign, inviting Australians to upload images to remember those who fought for their country, which it then branded with its logo and a 'fresh in our memories' slogan. The supermarket has since been forced to halt the campaign it was branded 'disrespectful' and 'disgusting' by social media users who unleashed a barrage of memes poking fun at Woolworth's attempt to embrace Anzac Day. The campaign created uproar after inviting Aussies to make a profile picture and cover photo for their Facebook page, in memory of the men and women who have fought for their country .
Zoo Weekly came under fire for their scandalous Anzac Day issue .
The front cover featured a half-naked model holding a red poppy .
The Department of Veteran Affairs said Zoo could not use the word Anzac .
The word can't be used without permission for commercial purposes .
Social media users condemned the 'gross and offensive' issue .
Zoo Weekly has since removed all offending images from their websites .