text: (CNN) - A recent study released by the Nielsen Company that examines the consumer and media habits of women in emerging and developed countries has found that women in India are the most stressed – and they spend differently. 
   
   The Women of Tomorrow Study, which examined 6,500 women across 21 different nations from February through April 2011, found that an overwhelming 87% of Indian women said they felt stressed most of the time, with 82% claiming they had no time to relax. 
   
   Indian women are not alone. The vast majority of Mexican (74%) and Russian (69%) women surveyed also reported feeling stressed. 
   
   List of 21 countries surveyed in order of most stressed women: 
   
   
   
   India (87%) Mexico (74%) Russia (69%) Brazil (67%) Spain (66%) France (65%) South Africa (64%) 
   
   Italy (64%) Nigeria (58%) Turkey (56%) U.K. (55%) U.S.A. (53%) Japan (52%) 
   
   Canada (52%) 
   
   Australia (52%) China (51%) Germany (47%) Thailand (45%) 
   
   South Korea (45%) Malaysia (44%) 
   
   Sweden (44%) 
   
   Reuters noted from the survey that despite being the most stressed, Indian women were also the most likely to spend disposable income on themselves. Over three quarters said they would splurge on health and beauty products, while 96% responded that they would buy clothes. 
   
   Across the board, women in developing economies spent more of their additional cash on clothes, health and beauty items, groceries and education for their children. Women in the developed economies surveyed dedicate more of their cash to vacations, savings and paying off debt. 
   
   “Women across the globe are achieving higher levels of education, joining the workforce in greater numbers and contributing more to the household income,” said Susan Whiting, vice chair of Nielsen, in a release that accompanied the survey. “Women are increasing their spending power, and with that they gain more control and influence over key household decisions. As a result the women of today and tomorrow are powerful consumers and understanding their habits and attitudes is critically important for marketers and advertisers.” 
   
   Nielsen’s survey found that worldwide, women play multiple roles that contribute to their stress levels, but that the social infrastructure allowing them to navigate these roles differed between emerging and developed markets. As a result, women in emerging markets tended to be more stressed than women in the developed world, with women in India, Mexico and Nigeria feeling the most time-pressured. 
   
   So why exactly are women in emerging markets more stressed than women in developed countries? The Economic Times suggests that, in the case of India, companies and workplaces have developed whilst society has remained static, meaning that women must juggle a modern career and busy home life as well as conforming to traditional standards. 
   
   Although times appear to be changing – women surveyed in emerging economies saw the financial stability, education and access to technology for their daughters improving faster than their counterparts in the developed world. 
   
   With time-pressured but empowered women controlling household budgets, how should marketers go about getting them to loosen their purse strings? The key, it seems, is social media. 
   
   Irrespective of their global location, women are more prolific users of social networking than men. Women talk 28% more and send 14% more texts than men every month, and also visit more Internet community sites than their male counterparts. More than half of women in both developed and emerging countries say that computers, mobile phones and smart phones have changed their lives for the better. 
   
   “To connect with women, strategies should be social and relevant,” said Whiting, noting that women’s increased use of social networking meant that they followed brands more than men. 
   
   Nielsen’s results show that older forms of advertising still hold sway. In 17 of the 21 countries surveyed, television was rated the number one source for finding out about new products and stores. Yet around the world, over 70% of women in developed and over 80% of women in emerging markets completely or somewhat trust word-of-mouth recommendations over all other advertising mediums. ||||| An woman speaks on her mobile phone in front of a retail garment shop in Mumbai November 27, 2006. 
   
   TOKYO (Reuters Life!) - Women around the world feel stressed and pressed for time, but women in emerging markets are more stressed than their sisters in developed nations -- and Indian women say they are the most stressed of all, according to a survey published on Tuesday. 
   
   But while women in emerging markets may be under more pressure, they are also far more hopeful, with most seeing more financial stability and better chances for education for their daughters, according to the survey of 21 developed and emerging nations by global information and analytics firm Nielsen. 
   
   An overwhelming 87 percent of Indian women said they felt stressed most of the time, and 82 percent had no time to relax. 
   
   Despite being stressed, though, Indian women were also the most likely to spend any extra cash they might happen to have on themselves over the next five years. 
   
   Nearly all, 96 percent, anticpated buying clothes, while 77 percent said they would splash out on health and beauty products and 44 percent on home electronics. 
   
   "Women across the globe are achieving higher levels of education, joining the workforce in greater numbers and contributing more to the household income," said Susan Whiting, vice chair at Nielsen, in a statement. 
   
   "Women tell Nielsen they feel empowered to reach their goals and get what they want, but at the same time, this level of empowerment results in added stress." 
   
   Mexican women came in second in terms of stress and lack of time, with 74 percent, followed by Russia with 69 percent, which the survey blamed partly on the intense pace of social change, with what took half a century to evolve in developed countries compressed into five for their emerging cousins. 
   
   The highest stress levels in developed countries were Spain with 66 percent and France with 65 percent. Some 53 percent of U.S. women said they were stressed. 
   
   MORE STRESS, BUT MORE HOPE 
   
   Women in general felt they had more opportunities than their mothers no matter where they were living. 
   
   But women in emerging markets believed their daughters will have more chances than they did, while those in developed nations said their girls will only have the same opportunites, not more. 
   
   In emerging markets, 80 percent of women surveyed believe their daughters will have greater financial stability and 83 percent believe they will have more educational opportunity. 
   
   Only 40 percent of women in developed nations saw their daughters having more financial stability, and only 54 percent forecast more educational chances. 
   
   "The difference in perceptions is ... reflective of the belief that women in developed countries have achieved a certain level of attainment and success," said Whiting. 
   
   "While women in emerging markets see tremendous growth in the opportunities for their daughters, a plateau of hope is evident in developed countries." 
   
   The most optimistic women were in Turkey, an overwhelming 92 percent of whom thought their daughters would have more opportunities than they did, followed by 89 percent of Nigerians and Malaysians. 
   
   Only half of U.S. women thought the same. 
   
   No matter where they were, though, women were more keyed into social networking than men, talking 28 percent more and texting 14 percent more every month. They also visited more Internet community sites. 
   
   More than half of women in both developed and emerging nations said that computers, mobile phones and smart phones had changed their lives for the better. 
   
   "To connect with women, strategies should be social and relevant," said Whiting, noting that social networking meant women followed brands more than men. 
   
   "Women are much more likely to engage with media that seamlessly integrates into and improves their day-to-day lives." 
   
   The survey was conducted from February to April and covered nearly 6,500 women in Turkey, Russia, South Africa, Nigeria, China, Thailand, India, Malaysia, Mexico, Brazil, the United States, Canada, the United Kingdom, Italy, France, Germany, Spain, Sweden, Japan, Australia and South Korea. 
   
   (Reporting by Elaine Lies; Editing by Sugita Katyal)
target: – Think you've got the most stressful life in the world, ladies? Unless you live in India, that's probably not true, according to a recent study. A staggering 87% of women surveyed in India said they felt stressed most of the time, and 82% claimed to have no time to relax, reports CNN. Women in Mexico (74%) and Russia (69%) are the next most stressed, with women in the US (53%) ranking 11th. The Women of Tomorrow Study examined 6,500 women from 21 countries earlier this year, and found that there's also a correlation between women's stress and their spending habits. Those in developed countries like the US are more likely to spend on vacations, savings, and paying off debt; while those in emerging countries like India are more likely to splurge on themselves. Women are also more immersed in social networking, talking 28% more and texting 14% more than men each month. Reuters also has the study.