text: The seed for this crawl was a list of every host in the Wayback Machine 
   
   This crawl was run at a level 1 (URLs including their embeds, plus the URLs of all outbound links including their embeds) 
   
   The WARC files associated with this crawl are not currently available to the general public. ||||| Millennial workers, those ages 18 to 35, are just as likely to stick with their employers as their older counterparts in Generation X were when they were young adults, according to recently released government data. 
   
   And among the college-educated, Millennials have longer track records with their employers than Generation X workers did in 2000 when they were the same age as today’s Millennials. 
   
   Every two years the U.S. Department of Labor collects data on how long workers have been with their current employer as part of the Current Population Survey. Though the data have been collected periodically since the early 1950s, the present tenure questions began in 1996, so we can only compare Millennial workers with Gen X workers when they were the same age. 
   
   In January 2016, 63.4% of employed Millennials, the generation born between 1981 and 1998, reported that they had worked for their current employer at least 13 months. In February 2000, somewhat fewer 18- to 35-year-olds (59.9%) – most of whom are today’s Gen Xers – reported similar job tenure. Looking at young workers with longer tenures, 22% of Millennial workers had been with their employer for at least five years as of 2016, similar to the share of Gen X workers (21.8%) in 2000. 
   
   One factor that may be contributing to Millennials staying with employers longer is their relatively high levels of education, which is typically associated with longer tenure. Among 25- to 35-year-old workers in 2016, 38% of Millennial men and 46% of Millennial women had completed at least a bachelor’s degree. The Gen X workforce back in 2000 had significantly lower levels of educational attainment: 31% of male 25- to 35-year-old workers had finished college, as had only 34% of female workers. 
   
   These college-educated Millennials are sticking with their jobs longer than their Gen X counterparts. About 75% of college-educated 25- to 35-year-olds (75% for men and 74% for women) had worked for their employer at least 13 months in 2016. Back in 2000, somewhat fewer college-educated Gen X women (70%) had been on the job that long. Among college-educated Gen X men, 72% had similar tenure. 
   
   The increasing job tenure of college-educated Millennials is consistent with a decline in employer switching among all working-age adults since the 1980s. The reasons for the decline are not well understood. Recent research indicates that the rise of dual-career households, the decline in middle-skill jobs, occupational licensing and the need for employees to retain health insurance cannot account for much of the decline in job-switching. 
   
   The longer tenure of college-educated Millennials compared with that of Gen X workers does not necessarily translate into higher wages or more job security. They may be sticking with their current employers due to a dearth of opportunities to get a better job with a different employer. But, in any event, their reported tenure makes clear that the “job-hopping Millennial” characterization does not fit the broad Millennial workforce. 
   
   The trend is different among less-educated young adults. For example, among Millennials with a high school education, 70% of men and 69% of women had been with their employer at least 13 months. These proportions are similar to their high-school-educated counterparts among today’s Gen Xers in 2000 (72% for men and 71% for women). 
   
   Topics: Educational Attainment, Millennials, Business and Labor, Education, Work and Employment, Generations and Age ||||| Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released this month by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028. 
   
   The Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are older and their numbers shrinking as the number of deaths among them exceeds the number of older immigrants arriving in the country. 
   
   
   
   Generations are analytical constructs, and developing a popular and expert consensus on what marks the boundaries between one generation and the next takes time. Pew Research Center has established that the oldest “Millennial” was born in 1981. The Center continues to assess demographic, attitudinal and other evidence on habits and culture that will help to establish when the youngest Millennial was born or even when a new generation begins. To distill the implications of the census numbers for generational heft, this analysis assumes that the youngest Millennial was born in 1997. 
   
   Here’s a look at some generational projections: 
   
   Millennials 
   
   With immigration adding more numbers to its group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. Thereafter the oldest Millennial will be at least 56 years of age and mortality is projected to outweigh net immigration. By 2050 there will be a projected 79.2 million Millennials. 
   
   Generation X 
   
   For a few more years, Gen Xers are projected to remain the “middle child” of generations – caught between two larger generations of the Millennials and the Boomers. They are smaller than Millennials because the generational span of Gen X (16 years) is shorter than the Millennials (17 years). Also, the Gen Xers were born during a period when Americans were having fewer children than later decades. When Gen Xers were born, births averaged around 3.4 million per year, compared with the 3.9 million annual rate during the 1980s and 1990s when Millennials were born. 
   
   Though the oldest Gen Xer is now 50, the Gen X population will still grow for a few more years. The Gen X population is projected to outnumber the Boomers in 2028 when there will be 64.6 million Gen Xers and 63.7 million Boomers. The Census Bureau projects that the Gen X population will peak at 65.8 million in 2018. 
   
   Baby Boomers 
   
   Baby Boomers have always had an outsized presence compared with other generations. They were the largest generation and peaked at 78.8 million in 1999. 
   
   There were an estimated 74.9 million Boomers in 2015. By midcentury, the Boomer population will dwindle to 16.6 million. 
   
   This post was originally published on Jan. 16, 2015, and updated on April 25, 2016, to indicate that Millennials have officially surpassed Baby Boomers in population. 
   
   Related posts: 
   
   5 facts about Millennial households 
   
   Generation X: America’s neglected ‘middle child’ 
   
   Topics: Baby Boomers, Generations and Age, U.S. Census, Millennials ||||| Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. ||||| A new study by the Bay Area Council has found the cost of living in the area may send millennials packing, leaving experts to fear the region's thriving tech industry will suffer. Michelle Roberts reports. (Published Thursday, March 30, 2017) 
   
   The milestones of adulthood for today's millennials: economic security and finishing school — not rushing to get married and have a family. 
   
   And once they are married, young women in America are less likely to see homemaking as a career. 
   
   The share of young women 25 to 34 who opted to forgo outside employment in favor of managing a household plunged from 43 percent in 1975 to just 14 percent last year, according to the Census Bureau. Census demographers believe that number could be among the lowest on record. 
   
   It's part of a long-running trend of higher educational attainment for women but also a reflection of changing attitudes among Americans. 
   
   Hurricane Irma Batters South Florida 
   
   Hurricane Irma brought strong winds and rain to South Florida over the weekend, flooding streets and causing power outages across the state. Follow a livestream of continuing coverage of Hurricane Irma as it barrels through Florida. Get the latest on Irma from NBC 6 anywhere, anytime by downloading our apps for iOS and Android. Click here for full coverage of the powerful storm. (Published Sunday, Sept. 10, 2017) 
   
   "We see more young women who have a college degree and are in the labor force, and they are waiting to get married and have kids," said Jonathan Vespa, a demographer at the Census Bureau. Demographers found changing U.S. sentiment in which more than half of Americans now believe marrying and having children are not important signs of reaching independence. 
   
   More young adults than before are focusing first on receiving a bachelor's degree or higher and securing a job. They are still actively pursuing romantic relationships but opting to cohabitate or court mates while living with mom and dad. 
   
   The findings were part of a census report released Wednesday tracking the changing economics and demographics of young adults from 1976 to 2016, with a focus on the current generation of 25 to 34 year olds, known as millennials. 
   
   Many analysts had expected that as the economy improved, younger adults would increasingly move out on their own, either living independently or starting families. But that hasn't happened. 
   
   Vespa said educational gains for women in particular have led to broader changes as to how Americans view work and family. 
   
   Some things to know: 
   
   MARRIAGE ON HOLD BUT ROMANCE CONTINUES 
   
   Young adults may be delaying marriage but that doesn't mean they aren't finding love. 
   
   Since 1975, young people living with a boyfriend or girlfriend jumped more than 12 times, from less than 1 percent to 9 percent last year. It's part of a growing cohabitation trend of couples living together before marriage. 
   
   Not only are they living together, but they are doing so at around the same age that previous generations would marry. 
   
   Since the 1980s, the age when people cohabitate has remained steady at 22 while the age of marriage has risen from 22 to 27 for women. 
   
   Still, by and large, young adults were more likely to be living with mom and dad last year. 
   
   About 23 percent lived with their parents, compared to 20 percent who were living with a spouse. 
   
   Hurricane Irma’s Path of Destruction 
   
   Hurricane Irma has cut a huge path of destruction through several Caribbean islands on its path toward the United States. See what the aftermath looked like as some of those islands began to recover. (Published Friday, Sept. 8, 2017) 
   
   SOME MEN FALLING BEHIND 
   
   Women are making some gains in the labor force. 
   
   While the share of young men in the workforce is largely unchanged from 1975 at 84 percent, the level of young women working rose from 50 percent to 70 percent. 
   
   In addition, four decades ago almost all young women who chose not to work cited "taking care of home and family" as the main reason. But by 2016, less than half of young women who were out of the labor force were homemakers. 
   
   Meanwhile, more young men are falling to the bottom of the income ladder. In 1975, 25 percent of young men ages 25 to 34 had incomes of less than $30,000 per year. But by 2016, the share of lower income male earners had risen to 41 percent. 
   
   Women saw some economic gains, with median income of working women aged 25 to 34 rising from $23,000 to $29,000. Among higher income earners of $60,000 or more, the share of women grew from 2 percent to 13 percent. Still, the median income of young women remains $11,000 lower than the income of young men. 
   
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   Millennial shoppers are reaching their prime spending years, and Generation Z isn’t far behind. That has brands scrambling to curry favor with young consumers. 
   
   So far, the companies doing the best job are Victoria’s Secret, Sephora and Nike, according to a report from Conde Nast Inc. and Goldman Sachs Group Inc. They ranked highest in a study, which measured the popularity of brands among younger U.S. shoppers. 
   
   A key contributor to the companies’ success is their online presence, researchers found. Among men, Amazon.com was voted the favorite retailer across all categories, and it was the top shopping app for women. 
   
   “These next generation consumers were born with their phones in their hands, they’re addicted to technology and expect a level of efficiency and immediacy in everything they do,” Pamela Drucker Mann, chief marketing officer of Conde Nast, said in an email. “Looking at what they’re doing is like a preview for all shoppers.” 
   
   Companies are increasingly working to make it easier to shop seamlessly online. That will serve them well as more than one-third of U.S. apparel shopping is conducted online, according to the study, which looked at trends in fashion, retail and beauty categories based on a national sample of 2,345 U.S. consumers ages 13 to 34. It was conducted from Nov. 22 to Dec. 15. 
   
   Rank Brand Favorability 1 Victoria’s Secret 56.6% 2 Sephora 38.0% 3 Nike 29.7% 4 Coach 13.4% 5 Kate Spade 13.3% 6 Michael Kors 12.7% 7 Ulta 12.7% 8 Lululemon 11.8% 9 DSW 11.0% 10 Nordstrom 10.0% 
   
   Source: Conde Nast Inc., Goldman Sachs Group Inc. 
   
   Traditional retailers are touting their e-commerce efforts whenever they can. Victoria’s Secret parent L Brands Inc. brought up the “online” topic 12 times during its February earnings call. 
   
   Athletic apparel maker Lululemon Athletica Inc., which ranked eighth on the list, has said beefing up its online business is a priority for the months ahead. 
   
   “We will continue executing the immediate and longer-term strategies in place to accelerate our e-commerce growth,” Chief Executive Officer Laurent Potdevin said on an earnings call last month. That will include expanding the online product assortment and launching a new mobile app, he added. 
   
   As for Amazon, the e-commerce giant was the study’s overall “Most-Loved Brand,” placing in the top 10 across all fashion categories. 
   
   — With assistance by Lisa Du
target: – It seems to be a rite of passage that "young adults" in the US (classified as those between the ages of 18 and 34, per the US Census Bureau) take a bit of guff from the generations that preceded them. Millennials, ID'd by Pew Research as those born between 1981 and 1997, haven't escaped this fate, but while many label the current younger set as simply hanging out "in the basement playing video games," as USA Today notes, that's not quite the case. The Census Bureau released a population report Wednesday that looks back at the 18-34 demographic over the past four decades, comparing today's young adults to those going back to 1975. "If one theme describes how adulthood has changed over the last 40 years, it is growing complexity," the report notes. A few notable trends stand out, and the internet is buzzing about them: Parents who dread an empty nest can relax, because the Kansas City Star notes your millennial boarders may not be going anywhere anytime soon. In 2005, just 26% of young adults still shacked up with Mom and Dad, but that number settled in at around 34% in 2015—a 30% spike in just 10 years. Per the Miami Herald, millennials seem to look more highly upon a good education than their predecessors, with 37% boasting at least a bachelor's degree in 2016, compared with 23% in 1975. The extra schooling likely explains a drop homeownership among millennials, from 52% in 1975 to 29% today. You won't find millennials starting families as soon as they're done with that schooling, and women especially aren't as eager to be relegated to homemaker roles as past generations, NBC Washington reports. Economic security comes before marriage—and while about 84% of young men are in the workforce (a number that's stayed constant this whole time), that percentage has jumped from 50% to 70% for women since 1975. A separate study finds that the most popular brands among millennials are Victoria's Secret, Sephora, and Nike, reports Bloomberg. Pew Research dispels the myth that millennials are flakes when it comes to holding down a job, pointing out that millennials in 2016 stayed at their jobs for five years or longer at around the same numbers as Generation Xers did when they were the same age—and actually outpaced Gen Xers by a few percentage points when it came to sticking it out with an employer for 13 months or longer. Adulting classes for millennials might not be necessary after all, then?