text: The skull, daubed with "household gloss" paint, is entitled Hallucinatory Head and comes in a limited edition run of 50. 
   
   The eye-watering prices were unveiled days after critic Julian Spalding dismissed Hirst's work as "con art" and urged owners of his spot paintings to sell quickly before "the penny drops" and they plummet in value. 
   
   For those who cannot stretch to the £36,800 skull, there is a set of 12 china plates for £10,500, a spotted skateboard for £480, a deckchair for £310 and a butterfly-print umbrella for £195. Butterfly-print wallpaper costs £700 a roll. 
   
   The gift shop is the final room in the Hirst exhibition, the first major retrospective of the artist's work in Britain. 
   
   It includes all of Hirst's greatest hits, from the shark suspended in formeldahyde to the bisected animals and spin paintings. 
   
   Visitors will be assaulted by the smell of A Thousand Years (1990), an installation in which flies emerge from maggots and feed on a rotting cow's head. They can also catch a whiff of Horror at Home (1995), consisting of a giant ashtray filled with cigarette butts. 
   
   In And Out Of Love (1991) features a room filled with live butterflies feeding on bowls of fruit. On the preview day for the show, at least one butterfly escaped by settling on a visitor's coat and accompanying them out. 
   
   Downstairs in the Turbine Hall, visitors queue to enter a pitch-dark room housing two security guards and For The Love Of God, the human skull covered in 8,601 diamonds and said to be worth £50 million. 
   
   Hirst, said to be Britain's richest living artist, defended the price of his work. 
   
   He said: "A painting probably has the most shocking increase in value, from what it costs to make to what you sell it for. But you'd never look at a Rembrandt and say, 'That's just wood and canvas and paint - how much?!' 
   
   "It’s all about how many people want it. It works on a pair of jeans as well - they're just material and stitching and as soon as you walk out of the shop, they’re worth nothing." 
   
   Asked if the gift shop skull would hold its value, he replied: "Maybe on eBay you might be all right for a bit." 
   
   :: Damien HIrst runs from 4 April - 9 September ||||| Other Criteria Hallucinatory Head, by Damien Hirst 
   
   What would you pay for a plastic skull covered in house paint? If the name Damien Hirst is on it, a minimum of £36,800, or about $58,000, appears to be the asking price. That’s how much the limited-edition skulls will be selling for in the gift shop of the artist’s latest exhibition at the Tate Modern in London. 
   
   According to the Telegraph, the garishly colored skulls titled Hallucinatory Head are styled off of Hirst’s “spin” paintings, and are just one of many featured items inspired by the Englishman’s famous art pieces. Other items include a £10,500 ($16,650) set of plates and a £700 ($1,110) roll of butterfly wallpaper. 
   
   Hirst co-founded Other Criteria, which produces his limited-edition items. How much influence the artist himself had on creating the souvenirs remains to be seen, but the mere connection to his name seems basis enough for the starting prices. The gift shop is the final room in Damien Hirst’s first major UK exhibition. 
   
   (MORE: 10 Questions for Damien Hirst) 
   
   His most famous works will be on display, including The Physical Impossibility of Death in the Mind of Someone Living, which showcases a shark suspended in formaldehyde. A Thousand Years features a rotting cow’s head with feeding maggots, while For the Love of God presents a platinum human skull covered in 8,601 diamonds, said to be worth an estimated £50 million ($79 million), and perhaps the inspiration behind the limited-edition souvenir skulls. 
   
   The exhibit opens after a scathing review from critic Julian Spalding, showing the controversy surrounding Hirst goes beyond his souvenirs. Spalding dismisses him as a con artist, advising the buyers of his work to “sell while they can.” 
   
   Hirst defended his art to the Telegraph. “A painting probably has the most shocking increase in value from what it costs to make to what you sell it for. But you’d never look at a Rembrandt and say ‘That’s just wood and canvas and paint- how much?’ said the artist. “It’s all about how many people want it.” 
   
   And clearly, people want Hirst, who is said to be Britain’s richest living artist. 
   
   PHOTOS: Damien Hirst Ascendant
target: – We get it. You've always dreamed of owning Damien Hirst's diamond-encrusted human skull, or maybe his diamond-encrusted baby skull, but you just don't have the scratch. Well if you swing by Damien Hirst's new exhibit at the Tate Modern, you can now have the next best thing: a plastic skull doused in "household gloss" paint. Dubbed Hallucinatory Head, the skulls are supposed to reference both Hirst's famous skull and his spin paintings, and they're on sale in the gift shop for just $58,370, the Telegraph reports. There are 50 "unique multiples" of the head to choose from, which you can see at the website of Other Criteria, the company that makes all of Hirst's limited edition souvenirs (others available include a $16,660 set of plates, a $761 spotted skateboard, and a $1,110 roll of butterfly wallpaper). Hirst co-founded Other Criteria, but Time points out that it's unclear how much influence he has in making these items.