text: Kevin Winter/Getty Images 
   
   If David Hasselhoff had any hope that he could put that infamous down-on-the-floor drunk, cheeseburger-chewing video behind him, he can forget about it. 
   
   The former Baywatch star was roasted by Comedy Central last night, and no surprise, his battle with the booze was one of the main punching bags, as were his acting and singing skills. 
   
   Just how cruel hilarious did things get? Read on to find out… 
   
   It was only about a minute into the show, when Roast Master, Family Guy creator Seth MacFarlane, brought up the vid. "He's multi-lingual," MacFarlane said. "He can speak English, Spanish, German and...whatever the f--k that language was in the cheeseburger video." 
   
   Talking about Knight Rider, comedian and former Dancing With the Stars contestant Jeffrey Ross said, "What a lucky break—an alcoholic that gets cast in a show about a car that drives itself!" 
   
   Ross continued, "I heard the Hoff once got so drunk he f--ked K.I.T.T. in the gashole." 
   
   In honor of his popularity in Germany, Hasselhoff entered the roast surrounded by dancing German beer girls while performing "Hooked On a Feeling." 
   
   "Marlee Matlin called," McFarlane cracked, "and said, 'Please, David, no more singing." 
   
   Even Baywatch alum Pamela Anderson got in on the jabbing. "I remember how nervous I was on my first day of Baywatch because I can't swim," she said. "But David was so sweet. He pulled me aside and said, 'Don't worry, I can't act.'" 
   
   Anderson still has warm feelings for her former boss, telling him "I really want to work with you again someday, but you know, there is just no role for somebody like me in gay porn." 
   
   And who would have ever thought that Hasselhoff would have something in common with Leonardo DiCaprio's hit movie, Inception. 
   
   "David, your acting is like Inception," McFarlane said. "There's no sense of reality. It's impossible to follow what's happening and midway through we realize you were unconscious the entire time." 
   
   The night's roasters also included Hulk Hogan, George Hamilton, Jerry Springer and hilariously foulmouthed comedians Lisa Lampanelli, Gilbert Gottfried, Greg Giraldo and Chelsea Lately regular, Whitney Cummings. 
   
   We have to say that Cummings killed it. She brought raunch and personal insults to a whole new level. It'll be interesting to see how Comedy Central handles all the night's dirty cuss-filled zingers when the roast airs on August 15. 
   
   Check out the creepy pic from last night's David Hasselhoff roast over at Marc's Twitter. 
   
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   See what else the stars have been up to in the Big Picture photo gallery. ||||| Infamous Cheeseburger Video the Main Meal in David Hasselhoff Comedy Roast 
   
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   Major media fallout followed, and the video became something of a cultural phenomenon, attracting more than a billion views on the Internet. 
   
   
   
   Three year's later, the Hoff's greatest viral embarrassment, as well as his longtime struggle with alcohol, provides the fuel for the 'Comedy Central Roast of David Hasselhoff.' 
   
   
   
   Scheduled to air on August 15, the roast was filmed Sunday night and is shockingly the first time Hasselhoff has ever addressed the infamous video or his reported alcohol relapses. When David Hasselhoff 's now infamous cheeseburger video hit the Internet in 2007, the shocking image of the shirtless, slurring 'Baywatch' star on the floor struggling to eat fast food was no laughing matter.Major media fallout followed, and the video became something of a cultural phenomenon, attracting more than a billion views on the Internet.Three year's later, the Hoff's greatest viral embarrassment, as well as his longtime struggle with alcohol, provides the fuel for the 'Comedy Central Roast of David Hasselhoff.'Scheduled to air on August 15, the roast was filmed Sunday night and is shockingly the first time Hasselhoff has ever addressed the infamous video or his reported alcohol relapses. 
   
   "I've been waiting for a forum to talk about where I'm at," Hasselhoff said backstage at the event. "I didn't do it in the beginning because I was in a very personal matter and it involved the custody of my children."Hasselhoff has always maintained that the burger video was illegally released and has never spoken about it publicly -- despite offers from major magazines and Larry King."I wanted to address [it] the way I wanted to address it," he added. "And tonight was the way I wanted to address it."More than address it, Hasselhoff was tormented about it repeatedly during the two-hour roast by some of the sharpest tongues in the business.Those who felt the comics would keep the gloves on for the roast were immediately proven wrong during Hasselhoff's introduction, where, sprinkled among the clips from his 'Baywatch' and 'Knight Rider' days, moments from the horrifying burger video kept popping up. Taboo no more.Seth MacFarlane, the roast master for the event, launched right in and zeroed in on the video."How do you make jokes about a joke? How do you embarrass a man who so thoroughly embarrasses himself?" he asked as the crowd roared with laughter. "How do you put someone down when they are already lying shirtless on the floor?"And that was only the beginning. While fellow roasters like Hulk Hogan, Jerry Springer and Pamela Anderson looked on, Hasselhoff sat in the middle on a red, oversized lifeguard's chair. His arms were folded in front of him for much of the night, but he gamely laughed at most of the jokes that were hurled at him.It might have been his greatest acting role ever. Though during the first commercial break, he showed a little chink in the armor. "It's going to be a long night," he said in the direction of his two daughters, who were in the audience.Insult specialist and former 'Dancing with the Stars' contestant Jeffrey Ross inquired what drink Hasselhoff had in a dark red glass on his lifeguard's chair. When the Hoff insisted it was water, Ross expressed disbelief and then continued his attack."I must admit, I did love you in that cheeseburger commercial you once made," Ross mocked, insisting the motto from the burger chain must have been "Have it Floor Way!""I'm so relieved you're wearing a shirt tonight because it will be so much easier than picking the vomit out of your chest hair later," Ross continued.Even animal rights activist and 'Baywatch' co-star Pamela Anderson piled on."David, I have to say, when I saw the video of you lying on the floor -- drunk, broken down, cheeseburger meat falling from your mouth -- I felt so sad," said Anderson. "For that cow."Hasselhoff exited the show triumphantly -- we don't want to spoil the ending, but it's awesome. And he even gamely met the press backstage."Yeah, it goes too far," Hasselhoff said when asked about some of the barbs. "That's what they want to do. They want to get to everybody."He kept a fixed smile on his face throughout and insisted the event was "therapeutic." Hasselhoff had, in his mind, dealt with the video issue once and for all -- and he was still standing."No one got me," said the Hoff. "I'm still laughing. My face hurts. I'm sorry it's over."Greatest. Actor. Ever.
target: – Warning: The promos for Comedy Central’s roast of David Hasselhoff might just be enough to make you like the troubled actor again. The Baywatch star and German music phenom was roasted Sunday night by Comedy Central regulars like Gilbert Gottfried, as well as newcomers like Jerry Springer and Hulk Hogan. A few zingers courtesy of E!: Seth MacFarlane: “He's multi-lingual. He can speak English, Spanish, German, and...whatever the fuck that language was in the cheeseburger video.” Jeffrey Ross: “What a lucky break—an alcoholic that gets cast in a show about a car that drives itself!” Seth MacFarlane: “Marlee Matlin called and said, 'Please, David, no more singing.’” Pamela Anderson: “I remember how nervous I was on my first day of Baywatch because I can't swim. But David was so sweet. He pulled me aside and said, 'Don't worry, I can't act.'” Pamela Anderson: “I really want to work with you again someday, but you know, there is just no role for somebody like me in gay porn." The roast airs August 15—and it marks the first time Hasselhoff has addressed his infamous "cheeseburger video." To watch that classic, and see what the Hoff had to say about it, click here.