text: Two-Buck Chuck, you’ve got some company. 
   
   Target on Monday announced it’s rolling out a new line of bargain wines, a $5 bottle called California Roots. 
   
   The wine comes in five blends made from California grapes: chardonnay, pinot grigio, moscato, cabernet sauvignon, and a red blend. 
   
   Sound familiar? Monrovia-based Trader Joe’s in 2002 launched its popular Charles Shaw Wines at $1.99 a bottle. They are available in chardonnay, merlot, cabernet sauvignon, shiraz, sauvignon blanc, pinot grigio, and white zinfandel. The price has notched up over the years and soon the brand, which costs $2.99 in many locations, could lose its clever nickname. Three-Buck Chuck, anyone? 
   
   The Target wine will be on shelves at 1,100 Target stores nationwide beginning Sunday, Sept. 3, just in time for Labor Day cookouts. 
   
   “Wine, beer and other adult beverages are among Target’s fastest-growing categories,” the retailer said in a press release. 
   
   With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG) 
   
   With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG) 
   
   Target is expanding its beer selections in Southern California. 
   
   Two mini-Target stores are planned for Orange and Irvine. The smaller locations are a focus for Target, which wants to grow the brand in urban areas and college campus markets. (Image courtesy of Target) 
   
   Pictured is a rendering of the small-format Target that’s coming to a former Ralphs in Orange on Chapman Avenue. (Image courtesy of Target) 
   
   
   
   With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Regiser/SCNG) 
   
   With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG) 
   
   Target’s turnaround plan includes remodeling more than 600 of its 1,800 stores, including the location at 2191 N. Tustin St. in Orange. The makeover will be complete by late October. (Nancy Luna, Orange County Register) 
   
   The company has recently rolled out expanded craft beer and wine selections at many stores. 
   
   Chief Merchandising Officer Mark Tritton in July said the move to beef up its beer, wine and spirits offerings was prompted after the retailer reported “mid-single digit” sales increases in its adult beverage business for the first quarter. 
   
   Target said the expansion includes adding alcohol in “300 stores through increased footprints, remodels and new liquor licenses.” 
   
   The seven stores in Southern California adding alcohol include six small-format stores opening this year in Irvine, Orange, Los Angeles (Eagle Rock and USC Village), Mission Hills and Burbank; along with a traditional store slated to open in Oceanside. 
   
   Beyond adding liquor to new or existing stores, Boyd said Target also plans to shore up current wine and beer shelves with a wider selection of options. Specifically, stores are looking to curate from more local craft breweries. The latter is one of the biggest trends in the beverage industry. 
   
   In 2015, California craft breweries contributed $7.28 billion to the state’s economy, up 12 percent from $6.5 million in 2014, according to the latest data by the California Craft Brewers Association. 
   
   ICYMI: Target’s first small-format store in Orange County is 33% groceries, has no children’s clothing ||||| Target is about to debut its own brand of wine at a price of $5 a bottle. 
   
   It's called California Roots. There will be five different blends Target says are "carefully crafted with premium, California-grown grapes." 
   
   Chardonnay: "Lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market." 
   
   Pinot Grigio: "Vibrant citrus and tropical fruit flavors let you enjoy the fresh, easygoing feeling of summer any time of the year." 
   
   Moscato: "Delicate aromas and creamy peach and melon flavors make every day feel a little more special." 
   
   Cabernet Sauvignon "Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures." 
   
   Red Blend: "Smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek." 
   
   The $5 bottles of wine will be available at all Target stores which sell alcohol beginning Sunday, Sept. 3. 
   
   "We're out to give our guests even more reasons to love Target, including exclusive products they can't find anywhere else," says Jeff Burt, senior vice president of food and beverage. "And we think they're going to love California Roots. These wines are just the right blend of incredible quality and amazing value that guests can only get at Target." ||||| New line of wines made with California-grown grapes. 
   
   Determined to make us love it even more, Target just announced an incredible new line of wine. And the best part is that each selection from the collection only costs $5 a bottle. Move over Trader Joe’s; there’s a new wino in town. 
   
   As long as you’re not super snobby about the cost of your wine, you’ll likely find and love one of the five new gems from Target. The collection is called California Roots since all the blends are made with premium, California-grown grapes. We don’t if they’re actually premium or what a grape does to earn that title, but Target says they’re A+, and we trust the mother ship. Without further delay, let’s meet your new favorite beverage. 
   
   First up is the Chardonnay blend. According to Target, the wine’s profile includes “lush tropical fruit flavors and a bright finish,” which sounds perfect for the last days of summer. Our besties (Target employees) recommended pairing this wine with artisanal cheeses and freshly baked bread. When are fancy cheeses not a great idea? 
   
   If your diet isn’t just cheese and bread, then the Pinot Grigio is the choice for you and your healthy salad and fresh fish. For real, though, that’s the recommended pairing. We’re sure it goes just as well with popcorn and ice cream straight out of the carton. Don’t judge. Anyway, this Grig’s profile includes “vibrant citrus and tropical fruit flavors.” Another excellent selection. 
   
   If you love dessert wines or just any blend that’s a bit sweeter than you’ll want to grab a bottle or two of the new Moscato. “Delicate aromas and creamy peach and melon flavors make every day feel a little more special,” the wine lovers at Target wrote about this blend. They suggested pairing it with “sweet, freshly picked berries.” 
   
   Don’t worry, lovers of reds — the mother of commerce and children crying in aisle four didn’t forget about you. “Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures” in the collection’s Cabernet Sauvignon, according to Target. Like most reds, this one is recommended with a nice steak, a thick rib eye to be specific. 
   
   Last but not least in the California Roots line is the Red Blend. Sure, we would have liked to see more red options, but this is Target’s first shot at $5 wine, so we’re willing to overlook it. According to the mega store, this blend is made up of “smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek.” The recommended pairing is wild mushroom pasta and grilled vegetables, but it’s sure to complement a pizza as well. 
   
   Sadly, some Target locations don’t carry any wine. It’s true. There are poor souls scattered across the country who don’t get to experience the beloved mega store in all its glory. 
   
   When Target announces its new wine coming out on Sunday and you live in Indiana pic.twitter.com/VWQsdxR3Gm — Sam (@sam_taft) August 28, 2017 
   
   For those of you lucky enough to live near a Target that sells booze (me!), pick up a bottle from the California collection starting Sept. 3. ||||| Loving all these incredible new brands debuting at Target? Well you might wanna sit down (and grab a glass or two), because we've got some delicious news. We’re introducing a new line of wines with profiles—and prices—that'll have you sipping for joy. Say hello to California Roots: Five wine blends carefully crafted with premium, California-grown grapes. And the best part? All this pure vineyard-to-table goodness is just $5 a bottle at Target, starting Sept. 3. 
   
   Ready for a first taste? Read on to find the perfect wine to make any party—or weeknight dinner—shine: 
   
   Chardonnay 
   
   Profile: Lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market 
   
   
   
   Pairings: Artisanal cheeses and freshly baked bread 
   
   Pinot Grigio 
   
   Profile: Vibrant citrus and tropical fruit flavors let you enjoy the fresh, easygoing feeling of summer any time of the year 
   
   
   
   Pairings: Crisp green salads and fresh fish 
   
   Moscato 
   
   Profile: Delicate aromas and creamy peach and melon flavors make every day feel a little more special 
   
   
   
   Pairings: Sweet, freshly picked berries 
   
   Cabernet Sauvignon 
   
   Profile: Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures 
   
   
   
   Pairings: Thick ribeye steaks 
   
   Red Blend 
   
   Profile: Smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek 
   
   
   
   Pairings: Wild mushroom pasta and grilled vegetables 
   
   Wine, beer and other adult beverages are among Target’s fastest-growing categories. And when it comes to wine, we’ve curated an impressive selection, from some of the top-trending varietals in the world (like rose and sparkling) to our much-loved Wine Cube. But adding California Roots is all about creating something new and special for our guests… 
   
   “We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” says Jeff Burt, senior vice president of food and beverage. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can expect at Target.” 
   
   California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.
target: – It's not quite as cheap as Two Buck Chuck at Trader Joe's, but Target is rolling out some cheap wine of its own. Starting Sept. 3, the chain will be selling $5 bottles of a brand it calls California Roots, reports the Orange County Register. Customers will choose from five different blends: chardonnay, pinot grigio, moscato, cabernet sauvignon, and, simply, red. An enthusiastic and downright thankful post at Scary Mommy has specifics on each. The wine will be available nationwide at any Target store that currently serves alcohol, per MLive.com. The chain says in a press release that "wine, beer, and other adult beverages" are among Target's fastest-growing categories," and the inexpensive vino is meant to capitalize on that. The price is a shade more expensive than the Trader Joe's offering, which has risen from its original $1.99 to the current $2.99.