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   House Speaker Paul Ryan released a video Friday promoting his unity strategy for the House GOP. But the clip, which shows Ryan giving a speech to a rapt audience, plays like a campaign ad. 
   
   The video, titled “Politics These Days,” is part of Ryan’s agenda for House Republicans, which he is calling “#ConfidentAmerica,” according to the Speaker’s website. 
   
   “What really bothers me the most about politics these days is this notion of identity politics,” Ryan says in the clip. “That we’re going to win an election by dividing people, rather than inspiring people on our common humanity and our common ideals and our common culture on the things that should unify us.” 
   
   Ryan has repeatedly dismissed the idea that he will enter the Republican presidential race. He flat out denied Monday that he would be the “fresh face” that the GOP was looking for to take the party’s nomination at a potentially contested convention in July. 
   
   “I’m not that person. I’d like to think my face is somewhat fresh, but I’m not for this conversation,” Ryan said. “I think you need to run for President if you’re going to be President, and I’m not running for President. So period, end of story.” 
   
   There are, however, countless theories about what could happen should a contested convention take place and this quasi-campaign video from Ryan will only add fuel to the fire. On Twitter, many users speculated that the Speaker may be planning a shadow run at the convention, despite his previous denials. ||||| A new video from House Speaker Paul Ryan's office is fueling speculation that the Wisconsin Republican could wind up with the GOP presidential nomination at a contested convention, despite his repeated assurances that he is not interested in running for president. 
   
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   Ryan's progressively insistent denials can't seem to stick, largely because last year he at first insisted that he would not "be a candidate" for speaker of the House following John Boehner's unexpected retirement announcement. Roughly a month later, however, he was sworn in. 
   
   Here's a review of what he calls two "different" situations: 
   
   That Time When Ryan Denied Calls Before Accepting 
   
   Many have pointed to Ryan's reluctance to immediately accept the speakership back when his name first came up following Boehner’s retirement last September as a reason to question his statements about 2016. 
   
   On the day House Majority Leader Kevin McCarthy withdrew his name from consideration for Boehner's job, Oct. 8, Ryan, the then-House Budget Committee chairman and former 2012 GOP vice presidential candidate, said that he was "disappointed" in McCarthy's decision and called for new candidates, but didn't put himself in the running. 
   
   "While I am grateful for the encouragement I’ve received, I will not be a candidate," Ryan said in a statement. 
   
   Sam Loeb/AFP/Getty Images 
   
   Three weeks later, he was sworn in as speaker of the House after another alternative to McCarthy failed to materialize. 
   
   Ryan’s Denials About 2016 
   
   The Wisconsin Republican -- whose communications-savvy office has released similar videos in the past -- has aggressively downplayed the possibility that he could wind up as the GOP presidential nominee at the Republican National Convention in Cleveland, which he will chair as the speaker of the House. 
   
   “There are people out there campaigning. That’s who should be president,” Ryan told reporters last month. "Let’s just put this thing to rest and move on.” 
   
   "Get my name out of that," he said of the speculation in an interview with conservative radio host Hugh Hewitt from Israel earlier this week. 
   
   Ryan's political operation moved quickly to shut down a nascent "Draft Ryan" for president movement in March, disavowing the group and threatening legal action. 
   
   In a recent interview with Politico, when reminded of the similarities between the speaker’s race and the calls for him to get involved with the presidential race, Ryan said, “It was a different situation. I'm already in Congress. That's a totally different situation.” 
   
   Ryan appeared to be suggesting a distinction between the jump from being a rank-and-file House Republican to Speaker, and the jump from not even being a presidential candidate to becoming the GOP nominee. 
   
   On Thursday, Ryan's office came out most forcefully against the possibility of a presidential run in a Shermanesque statement -- a clear and direct statement from a candidate definitively saying he/she will not run for a particular position -- from spokeswoman AshLee Strong: "The speaker is grateful for the support, but he is not interested. He will not accept a nomination and believes our nominee should be someone who ran this year." 
   
   AP Photo 
   
   The term originated with Civil War Gen. William Tecumseh Sherman, who didn't want to be nominated in the 1884 election, telling supporters, "I will not accept if nominated and will not serve if elected." 
   
   That quote has been cited by other politicians as a clear way to say they are not going to run, including President Lyndon B. Johnson in 1968, when he used a tweaked version in announcing he was not going to seek re-election. 
   
   Fueling the Fire 
   
   Facing the prospect of a Donald Trump or Ted Cruz nomination, top Republicans have continued to float Ryan's name as a potential nominee through the spring. 
   
   The release of the campaign-style video from Ryan -- who remains one of the most popular Republican figures in the country -- comes as Republicans grapple with the implications of a likely contested convention. 
   
   Liberals & conservatives are going to disagree with one another. No problem. That’s what this is all about.https://t.co/GmKdRtQdWC — Paul Ryan (@SpeakerRyan) April 8, 2016 
   
   The slick, 45-second video, titled "Politics These Days," recaps the message Ryan delivered in a speech to Capitol Hill interns last month, where he bemoaned the divisive tone of election-year politics at a time in the GOP race when Trump was threatening to "spill the beans" about Cruz's wife, Heidi, after an anti-Trump group ran a series of Facebook ads using photos of Trump's wife, Melania. 
   
   "What really bothers me the most about politics these days is the notion of identity politics -- that we're going to win this election by dividing people, rather than inspiring people," Ryan, who has periodically commented on the presidential race out of concerns about damage to the GOP brand, says in the video. 
   
   Boehner said recently that Ryan should be Republicans' pick for a nominee if the party is unable to select a candidate on the first ballot, though he later walked back that comment through a spokesperson. 
   
   Ryan’s predecessor isn’t the only one looking to the 46-year-old for hope. 
   
   "[Ryan] does represent the kind of vision and values that as a Republican you would want to put forward," Rep. Tom Cole, R-Oklahoma, said in a C-SPAN interview last month. 
   
   Despite the denials, all eyes will once again be on Ryan when he returns to Washington, D.C., from overseas next week.
target: – Paul Ryan is making not running for president look a lot like running for president. Time reports the speaker of the House released a 45-second video Friday that "plays like a campaign ad." In the video, titled Politics These Days, Ryan gives a speech lamenting that the GOP—and politics in general—is currently trying to divide people rather than unite them, according to ABC News. Rumors that Ryan will seek the Republican presidential nomination at a contested convention have dogged him for months, and Time states "this quasi-campaign video from Ryan will only add fuel to the fire." Ryan says he isn't interested in being the Republican nominee, even going so far as to threaten legal action against a group that sought to get him the nomination. "I think you need to run for president if you’re going to be president," Time quotes him as saying. He says even if offered, he won't accept the nomination at the convention. But he's said something similar in the past. A month before he was sworn in as speaker of the House, he said he wouldn't even be a candidate for the position. Ryan, one of the most popular figures the party has, will also chair the Republican National Convention.