text: 14. A spokesperson for Allegro told BuzzFeed News said they wanted the advert to reflect the lives of the millions of Polish people who have left the country, but have family in Poland. 
   
   “For years, we’ve strived to make both Allegro - the largest e-commerce platform in the CEE region - as well as our communication to customers bring joy, touch the heart and cause a mile. Such is this ad: about a grandfather who overcomes obstacles to reunite with his loved ones living abroad. Many Polish people share the same experience. Nearly one million Poles have decided to leave the country in search for a job, mainly heading the United Kingdom. Despite the relatively close distance between the countries, family ties tend to weaken. 
   
   Therefore, Christmas for many is a difficult time in which we yearn for more. But the story we are telling is all-purpose and can be easily understood by any other nation or community who can easily link the happy ending of a smile and tears of emotion to their daily human experience. 
   
   We also put a fundamental question of what we look for in life, ‘what are you looking for,’ as the slogan of our campaign. In this way, the reality mingles with the feelings of each of us. “ ||||| Forget John Lewis – this year's Christmas advert tear-jerker comes from Poland. 
   
   More than two and a half million people from around the globe have watched this year's advertisement from Allegro, an online auction website. 
   
   It features a grandfather, who orders an 'English for beginners' set from the website. 
   
   He then sets about becoming fluent, sticking Post-It notes around the house with English words on. ||||| One of the best things about social media is that it can bring families together even when they’re far apart. One grandfather is a shining example of this, as he learned Instagram for the sole purpose of drawing pictures for his grandkids who moved away. 
   
   Ji Lee, a designer from New York, shared his father’s sweet story in a Facebook video on Monday. 
   
   In the four-minute clip, Lee explains that his 75-year-old dad is Korean, but lives in Brazil. He used to drive his grandkids to school every day, until their parents (Lee’s sister and her husband) decided to move their family back to Korea. 
   
   “After they left, there was nothing for him to do anymore,” Lee explains in the video. 
   
   The family began to worry about the 75-year-old, which is when Lee got a brilliant idea: “I remembered when I was a kid, my dad used to draw for us. So I thought he could draw again and post it on Instagram.” 
   
   Lee’s father was completely opposed to the idea at first as he had “never heard of Instagram, never used email, not even Google.” So Lee teamed up with his mom, who is far more tech-savvy, to persuade his father to come around. 
   
   Unfortunately, it didn’t work. It wasn’t until Lee’s own son, Astro, was born that Lee’s father reconsidered. He then began drawing pictures for his grandchildren every day. 
   
   While his first drawings started off okay, the grandfather’s skills steadily improved over time. He now draws images of almost anything, including plants, animals, landscapes, and even his grandchildren. 
   
   Lee’s mother often writes stories for the photos, too. Together, the grandparents' Instagram posts help teach their grandkids about their Korean ancestry and culture, as well as important life lessons. 
   
   But sometimes they're just silly because, hey, kids love silly drawings. 
   
   “Because of my dad’s project, our family talks to each other every day,” Lee explains. “On Facebook Messenger, my mom sends the new story in Korean. Then my dad sends his drawing. I translate it into English, and my sister, into Portuguese.” 
   
   After Lee posted the video about his father, it quickly went viral. In just one day, the grandfather’s Instagram page went from 1,000 followers to 32,000. And now two days later, his followers are over 63,000! 
   
   “My grumpy dad had been saying his drawings are not that great and he can't imagine why anyone would be interested in them. Now, I think he will stop saying that,” Lee wrote in a new Facebook post. 
   
   He also noted that the positive responses his family has received from strangers has been overwhelming. 
   
   “There were hundreds of messages saying our story inspired them to speak to their own aging parents to awake their inner passion and talent by teaching them new technologies to express themselves and connect their families,” Lee wrote. “Hearing such messages was the most rewarding aspect of the whole experience so far.” 
   
   Lee’s father has now been drawing a picture for his grandchildren, Astro, Arthur and Allan, every day for over a year. 
   
   Keep it up, grandpa! 
   
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target: – The tear-jerker Christmas ad of the year has arrived from Poland. The ad from auction website Allegro shows an elderly man using the site to search for "English." A package soon arrives on the man's doorstep with learning materials titled, "English for Beginners." We watch as the man slowly begins to learn a few words, from "toilet" to "dog," before picking up more—including a curse word—from English movies. Soon, he's loudly reciting phrases like "I love you" and "you are perfect" on a bus. Why all the effort? It soon becomes clear as the man packs his "toothbrush" and "passport" in a "suitcase" and boards a plane to England, where he visits his son for Christmas. Then a face peeks out from behind a door. The man approaches the little kid, crouches down, and says in perfect English, "Hi. I am your grandpa." A rep tells BuzzFeed that the ad and Allegro have the same goal: to "bring joy, touch the heart, and cause a [smile]." In only a week, the ad has been watched more than 2.7 million times on YouTube, and at least some viewers were left blubbering. "That was a beautiful ad ... I got tears in my eyes," says a commenter, per the Telegraph. "I'm not crying. Dust in my eye. You're crying. Shut up," adds a Twitter user. In a real-life equivalent, the Huffington Post reports a 75-year-old grandfather living in Brazil joined Instagram so he could share his daily drawings with his grandchildren, who live in the US and Korea. He now has 151,000 followers.