text: A local women’s clinic says it's being forced to change names because people have confused it with a terrorist group. 
   
   ISIS Women’s Health Care says it has received dozens of death threats from callers who thought the clinic was associated with the group that is known for torture, suicide bombings and executions. 
   
   “This year marks the 10th anniversary for Isis Women’s Health Care, but instead of hoisting celebration banners, we're taking down the namesake that has proudly delivered thousands of babies,” says Dr. Hughan Frederick. “Thankfully, we're not closing our doors, but we are opening a new chapter.” 
   
   Frederick originally selected the name ISIS for its tie to the Egyptian goddess of motherhood. Frederick decided that it was time for a name change for the safety of his employees and patients. 
   
   “I’m not going to lie, this is hard,” said Frederick. “We’ve spent a decade and thousands of dollars perfecting and building our brand in this community. Now it’s all out the window. But instead of being sad, we want to turn this into something positive and fun. We’ve had to undergo a complete image change from pamphlets, to websites, to business cards.” 
   
   ISIS Women’s Health Care employs dozens of people in three offices. They are affiliated with North Fulton Hospital and Emory Johns Creek Hospital. For many years, the ISIS name has become synonymous with “a better birth experience” in the north Metro Atlanta area. 
   
   The unveiling of the new company name will be held on March 31 at its 1015 Mansell Road office. ||||| This year marks the 10th anniversary for Isis Women’s Health Care but instead of hoisting celebration banners we are taking down the namesake that proudly delivered thousands of Americans. Thankfully we are not closing our doors but we are opening a new chapter. 
   
   “Isis” is the name we carefully selected over ten years ago. 
   
   I still remember when Hughan and I were sitting on the floor of our apartment surrounded by ideas, spreadsheets and options. We wanted to build the best practice we could and that included picking a name with meaning. Hughan’s brother was the one to ultimately pitch the winner. 
   
   The practice started with one full-time employee in a sub-leased space across from North Fulton Hospital. Even today, Hughan shudders at how nervous he was when he asked her to join him. He says, “For the first time I was going to be responsible for paying for someone’s livelihood.” It was a very small start but it was where Dr. Frederick realized his dream and hung his shingle. 
   
   Today, ten years later, the Isis Women’s Health Care organization employs nearly 30 people in three offices. Through the hard work of so many people the name, Isis, has become synonymous with “a better birth experience” in the north Metro Atlanta area. It’s a name that we have all become proud to be associated with. 
   
   Until now. 
   
   One morning we woke up to news of a beheading by a terrorist organization the media chose to refer to as ISIS. It was tragic. But then it happened again, and again, and this group gained strength. Everyone called them something different; ISIS, ISIL, Islamic State…we weren’t sure what to call them. CNN, Fox News, Donald Trump and countless others seem to have settled on ISIS. That meant bad news for us. 
   
   Initially we planned to stay the course. Surely, no one would confuse our ob/gyn practice for a terrorist organization?! We were wrong. 
   
   People are mad. People are upset. People are confused. And they have let us know in some very unkind ways. 
   
   And just like that, we are being forced to erase a decade’s worth of work. We have taken the first step and removed the name from the building. But what name could possibly be a strong enough replacement? 
   
   I’m not going to lie. This is hard. But instead of being sad, we want to turn this into something positive and fun. Isis clients are some of the smartest, most creative and opinionated people in Atlanta. 
   
   This time around, we’re going to open up the process to all of you and ask if you have any ideas for a name. 
   
   I can’t think of a better way to move into the next decade together with a new name and a better way to practice. 
   
   Let the brainstorming begin!
target: – Over the past decade, "Isis" has "become synonymous with 'a better birth experience,'" Georgia's Isis Women's Health Care writes on its website. That's recently changed, for obvious reasons. "One morning we woke up to news of a beheading by a terrorist organization the media chose to refer to as ISIS," the business states. "That meant bad news for us." Since then, Isis Women's Health Care has received dozens of death threats, WSB-TV reports. "I became concerned for me and my staff," Dr. Hughan Frederick tells WXIA. Finally, one caller made it clear it was time for a name change. "This particular individual identified himself as ex-military and indicated for us not to be surprised if someone were to come and shoot up the building," Isis administrator Randy Haviland says. WSB-TV reports Isis Women's Health Care will announce its new name at the end of the month. But judging by its website, it will now be known as Nile Women's Health Care. That's in keeping with its original Egyptian theme—the business was named for the Egyptian goddess of motherhood. Even before a new name was chosen, Isis removed signage from outside its three Atlanta-area offices to head off further threats. “This year marks the 10th anniversary for Isis Women’s Health Care, but instead of hoisting celebration banners, we are taking down the namesake that has proudly delivered thousands of babies,” the business states. (It's not the only business named Isis in America.)