text: Martha: how do you feel about minimalism?
  Jake: I used to think it's total bullshit
  Jake: like, it's still about spending
  Jake: but it's about shifting the paradigm from buying cheap to buying expensive stuff
  Martha: if expensive lives longer, ofc
  Jake: right
  Martha: I'm asking because I just saw this documentary about minimalism gurus
  Martha: and I felt mixed about it
  Jake: I think it's a good idea to buy things that will serve you longer
  Jake: but it's so difficult to be mindful about everything you buy
  Martha: I feel there are so many conflicting priorities when it comes to shopping
  Martha: if you want to buy durable stuff you usually pick brands you know, big brands
  Martha: and then it might not be fair trade product
  Jake: take leather for example
  Jake: if it's ecological it's cruelty free but it has higher carbon footprint than leather
  Martha: huh
  Jake: so your values clash all the time when you shop
  Martha: :(
target: Martha saw a documentary about minimalism.