As belveth, Your goal in the early game is to gain as much gold and Xp as quickly as you can. 
You wanna prioritize ganking lanes with low mobility or for allies with early CC as the strength of your basic abilities at level 3 and 4 is pretty significant.

Try and secure early objectives as you can take them pretty quickly and if you kill them you can turn into your True Form as use this to take down any nearby enemies.
 As belveth, Your goal in the early game is to win as much gold and Xp as quickly as you can. You want to prioritize inflation pathways with low mobility or for allies with the early CC as the strength of your basic capabilities at level 3 and 4 is quite important. Try and secure early goals that you can take them pretty quickly and if you kill them, you can transform into your True Form like using this to remove any nearby enemy.