ea to take on film and tv giants video game giant electronic arts (ea) says it wants to become the biggest entertainment firm in the world.  the us firm says it wants to compete with companies such as disney and will only achieve this by making games appeal to mainstream audiences. ea publishes blockbuster titles such as fifa and john madden  as well as video game versions of movies such as harry potter and the james bond films. its revenues were $3bn (£1.65bn) in 2004  which ea hoped to double by 2009. ea is the biggest games publisher in the world and in 2004 had 27 titles which sold in excess of one million copies each. nine of the 20 biggest-selling games in the uk last year were published by ea.  gerhard florin  ea s managing director for european publishing  said:  doubling our industry in five years is not rocket science.  he said it would take many years before ea could challenge disney - which in 2004 reported revenues of $30bn (£16bn) - but it remained a goal for the company.  we will be able to bring more people into gaming because games will be more emotional.  mr florin predicted that the next round of games console would give developers enough power to create real emotion.   it s the subtleties  the eyes  the mouth - 5 000 polygons doesn t really sell the emotion.   with ps3 and xbox 2  we can go on the main character with 30 000 to 50 000 polygons   he said.  with that increased firepower  the finding nemo video game looks just like the movie  but it will be interactive.  mr florin said that more than 50% of all ea s games were sold to adults and played by adults  but the perception remained that the video game industry was for children.  our goal is to bring games to the masses which bring out emotions.  ea said the video game industry was now bigger than the music industry.  nobody queues for music anymore.    you can t ignore an industry when people queue to buy a game at midnight because they are so desperate to play it   he said  referring to demand for titles for such as grand theft auto: san andreas and halo 2.  jan bolz  ea s vice president of sales and marketing in europe  said the firm was working to give video games a more central role in popular culture. he said the company was in advanced stages of discussions over a reality tv show in which viewers could control the actions of the characters as in its popular game the sims.  one idea could be that you re controlling a family  telling them when to go to the kitchen and when to go to the bedroom  and with this mechanism you have gamers all over the world  playing the show    said mr bolz.  he also said ea was planning an international awards show  similar to the oscars and the grammys  which would combine video games  music and movies. mr bolz said video games firm had to work more closely with celebrities.  people will want to play video games if their heroes like robbie williams or christina aguilera are in them.  mr florin said the challenge was to keep people playing in their 30s  40s and 50s.  there s an indication that a 30 year old comes home from work and still wants to play games.  if that s true  that s a big challenge for tv broadcasters - because watching tv is the biggest pastime at present.
ea to gba awọn ọkọ ayọkẹlẹ film ati tv giants video game giant electronic arts (ea) sọ pe o fe di ẹgbẹ agbeyinjo tobi julọ ni agbaye. ẹgbẹ us sọ pe o fe ṣe idije pẹlu awọn ẹgbẹ bi disney ati pe yoo ṣe e ni ife kọja awọn ere idaraya si awọn ololufe mainstream. ea ṣe atẹjade awọn ere idaraya blockbuster bi fifa ati john madden gẹgẹ bi awọn ẹya ere idaraya ti awọn fiimu bi harry potter ati james bond films. owo wọn jẹ $3bn (£1.65bn) ni ọdun 2004, ti ea ṣe iranlọwọ lati ṣe dupli ni ọdun 2009. ea jẹ ẹgbẹ agbeyinjo ere idaraya tobi julọ ni agbaye ati ni ọdun 2004, wọn ni 27 awọn akọle ti o ta ju ọkan million ni kọọkan. mẹwa ninu awọn 20 ere idaraya ti o ta julọ ni uk ni ọdun tẹlẹ jẹ ẹgbẹ ea. gerhard florin, managing director ti ea fun european publishing, sọ pe: "dupli ẹgbẹ wa ni ọjọ mẹwa ko si ni rocket science." o sọ pe yoo ṣe ọpọlọpọ ọdun ṣaṣẹ kí ea le ṣe idije pẹlu disney, ti ni ọdun 2004, ti ṣe iranlọwọ lati ṣe $30bn (£16bn), ṣugbọn o ṣe iranlọwọ fun ẹgbẹ. a ma ṣe afihan awọn eniyan si gaming nigbati awọn ere idaraya yoo ṣe emotional. mr florin sọ pe pe awọn ere idaraya ti o ṣe lẹsẹsẹ yoo ṣe afihan awọn ohun ti o ṣe pataki. "oju, ẹnu, 5,000 polygons ko ṣe afihan ohun ti o ṣe pataki." "pẹlu ps3 ati xbox 2, a ma ṣe afihan awọn ohun ti o ṣe pataki pẹlu 30,000 to 50,000 polygons," o sọ. pẹlu ipo ti o ṣe pataki, awọn ere idaraya yoo ṣe afihan awọn ohun ti o ṣe pataki bi awọn fiimu. mr florin sọ pe ju 50% ti awọn ere idaraya ea jẹ awọn ọlọhun ti o ra wọn, ṣugbọn awọn eniyan ṣe iranlọwọ pe ẹgbẹ agbeyinjo ere idaraya jẹ fun awọn ọmọde. "ẹgbẹ wa jẹ pe lati ṣe afihan awọn ere idaraya si awọn eniyan, ti yoo ṣe afihan awọn ohun ti o ṣe pataki." ea sọ pe ẹgbẹ agbeyinjo ere idaraya jẹ tobi julọ ju ẹgbẹ orin lọ. "awọn eniyan ko si ṣe iranlọwọ fun orin lọ, ṣugbọn awọn eniyan ṣe iranlọwọ fun awọn ere idaraya." jan bolz, vice president ti sales ati marketing fun ea ni europe, sọ pe ẹgbẹ na ṣe iranlọwọ lati ṣe afihan awọn ere idaraya ni awọn agbaye. o sọ pe ẹgbẹ na ṣe iranlọwọ lati ṣe afihan awọn ere idaraya ni awọn agbaye, bi awọn fiimu ati awọn orin. mr bolz sọ pe ẹgbẹ agbeyinjo ere idaraya ṣe iranlọwọ lati ṣe afihan awọn ohun ti o ṣe pataki pẹlu awọn ọlọhun. "awọn eniyan yoo ṣe iranlọwọ fun awọn ere idaraya nigbati awọn ọlọhun wọn bi robbie williams ati christina aguilera wọn wa ni wọn." mr florin sọ pe ẹgbẹ wa jẹ pe lati ṣe afihan awọn ohun ti o ṣe pataki si awọn eniyan ni wọn 30s, 40s ati 50s. "o ṣe pataki pe awọn eniyan ṣe iranlọwọ fun awọn ere idaraya nigbati wọn ba ṣe iranlọwọ fun awọn fiimu."