tough rules for ringtone sellers firms that flout rules on how ringtones and other mobile extras are sold could be cut off from all uk phone networks.  the rules allow offenders to be cut off if they do not let consumers know exactly what they get for their money and how to turn off the services. the first month under the new rules has seen at least ten firms suspended while they clean up the way they work. the rules have been brought in to ensure that the problems plaguing net users do not spread to mobile phones.  in the last couple of years ringtones  wallpapers  screensavers and lots of other extras for phones have become hugely popular. but fierce competition is making it difficult for firms to get their wares in front of consumers  said jeremy flynn  head of third party services at vodafone.   if you are not on the operator s portal you are going to have quite heavy marketing costs because it s a problem of how people discover your services   he said. to combat this many ringtone and other mobile content sellers started using a new tactic to squeeze more cash out of customers. this tactic involved signing people up for a subscription to give them  for instance  several ringtones per week or month instead of the single track they thought they were getting. mr flynn said that the move to using subscriptions happened over the space of a few weeks at the end of 2004. websites such as grumbletext.co.uk started getting reports from customers who were racking up large bills for phone content they did not know they had signed up for.  what made us uncomfortable was that these services were not being marketed transparently   said mr flynn.  people did not know they were being offered a subscription service.   we saw potential for substantial consumer harm here   he added.  the swift adoption of subscription services led to the creation of a new code of conduct for firms that want to sell content for mobile phones. the drafting of the new rules was led by the mobile entertainment forum and the uk s phone firms.  everyone is required to conform to this code of conduct   said andrew bud  regulatory head of the mef and executive chairman of messaging firm mblox.   it s all about transparency   he said.  consumers have to be told what they have got themselves into and how to get out of it.   the consumer has a right to be protected   he said. christian harris  partnership manager of mobile content firm zed  said the new system was essential if consumers were to trust companies that sell ringtones and other downloads.  the groundrules must be applied across the whole industry and if that s done effectively we will see the cowboys driven out   he said. the new rules came in to force on 15 january and the first month under the new regime has seen many firms cautioned for not honouring them. some have been told to revamp websites so customers know what they get for their money and what they are signing up for  said mr flynn. also  said mr flynn  vodafone has briefly cut off between eight and ten content sellers flouting the rules.  we have quite draconian contracts with firms   he said.  we do not have to say why. we can just cut them off.  under the rules consumers must be able to switch off the services by using a universal  stop  command sent via text message. he said the system had been designed to limit how much a consumer will pay if they inadvertently signed up for a service.  the mobile is so personal that people really resent the abuse of what is effectively part of their personality   said mr flynn.
Ofin tuntun fun awon ti n gbe orin ori foonu: ile ise ti ba ofin bura nipa bi orin ori foonu ati awon orisun miran fun foonu ti n gbe le je ki a pa won jade ni gbogbo network foonu ni UK. Ofin naa saba awon ti n bura ofin ki won ma se akiyesi fun awon ololufe nipa ohun ti won n gbe fun owo won ati bi won se n gbe orisun na jade. Ojo osu akoko ti ofin tuntun naa ti n gbe ni a ti gbe ile ise meji ni ile ise ti won n gbe lati se atunse si bi won n gbe ise won. Ofin naa ti n gbe lati daba awon ibi ti n pa awon ololufe ni intaneti ki won ma ba de foonu. Ni akoko meji osu ti waye, orin ori foonu, aworan ori foonu, aworan ori foonu ati awon orisun miran fun foonu ti n gbe ti di pupopular. Sugbon, idije ti n gbe lati gbe awon orisun na jade ni a ti n gbe lati gbe ile ise lati gbe awon orisun na jade, pelu bi Jeremy Flynn, olori awon ise ti n gbe fun Vodafone. "Ti ko ba si ni portal ti awon ololufe, o ni owo ogun lati gbe awon orisun na jade, nitori o ni ibi ti awon ololufe n gbe orisun na jade." Ni lati gbe ibi na, awon ti n gbe orin ori foonu ati awon orisun miran fun foonu ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun na jade ni a ti n gbe lati gbe orisun