fiat chief takes steering wheel the chief executive of the fiat conglomerate has taken day-to-day control of its struggling car business in an effort to turn it around.  sergio marchionne has replaced herbert demel as chief executive of fiat auto  with mr demel leaving the company. mr marchionne becomes the fourth head of the business - which is expected to make a 800m euro ($1bn) loss in 2004 - in as many years. fiat underperformed the market in europe last year  seeing flat sales.  the car business has made an operating loss in five of the last six years and was forced to push back its break-even target from 2005 to 2006. the management changes are part of a wider shake-up of the business following fiat s resolution of its dispute with general motors. as part of a major restructuring  fiat is to integrate the maserati car company - currently owned by ferrari - within its own operations. ferrari  in which fiat owns a majority stake  could be separately floated on the stock market in either 2006 or 2007.  mr marchionne  who only joined the company last year  said fiat auto was now the  principal focus  of his attention.  i have made the decision to take on the post of chief executive of the auto unit to speed up the company s recovery   he said.  a profound cultural transformation is underway following a management reorganisation that has delivered a more agile and efficient structure   he added.  although mr marchionne does not have a background in the car industry  he has been playing an increasing role in the group s activities. last year  he said that a series of new models  launched as part of the group s recovery plan  had not boosted revenues as much as hoped. the car business  best known for its alfa romeo marque  is expected to make a loss of about 800m euros in 2004. sales are expected to fall in 2005  fiat said this week  as it exits unprofitable areas such as the rental car market. mr demel  a car industry veteran  took the helm in november 2003 after being recruited by former fiat chief executive giuseppe morchio. mr morchio made a bid last year to become chairman after the death of president umberto agnelli. however  this was rejected by the founding agnelli family and mr morchio subsequently resigned. earlier this week  fiat reached an agreement with gm to dissolve an alliance which could have obliged gm to buy the italian firm outright. gm will pay fiat $2bn as part of the settlement.
Oludari Fiat gbe oju owo  Oludari Agbogunle Fiat ti gbe oju owo owo lati gbe isoro re loju awon osise re to n soro lati mu awon osise re dandan. Sergio Marchionne ti yapa Herbert Demel gege bi Oludari Agbogunle Fiat Auto pẹlu Mr Demel ti n jade kuro lori kọlu. Mr Marchionne di olori keje osise yii - ti a n reti yio jade pẹlu 800m euro ($1bn) owo osi ni 2004 - ni ọdun mẹrin. Fiat kọja agbaye ni Europe ni ọdun to waye, pẹlu aje ti kọja. Osise mota ti jade pẹlu owo osi ni ọdun mẹfa to waye, pẹlu pe wọn ti pinnu lati mu awọn osise yii jade ni 2005 si 2006. Awọn ayipada oludari yii ni apa kan ti a n lo lati gbe isoro re loju osise yii lẹyin ti Fiat ti pari ọrọ yii pẹlu General Motors. Bi apa kan ti a n lo lati gbe isoro re loju osise yii, Fiat yio pinnu lati gbe Maserati, ti Ferrari n gbe lọwọlọwọ, jade ni isoro yii. Ferrari, ti Fiat n gbe lọwọlọwọ, yio jade ni 2006 tabi 2007. Mr Marchionne, ti o jade ni ọdun to waye, wi pe Fiat Auto lọwọlọwọ ni ipinnu rẹ. Mo ti jade pẹlu idapọmọra lati gbe ipo Oludari Agbogunle osise yii lati gbe isoro re loju osise yii, o wi. Awọn ayipada oludari yii ni apa kan ti a n lo lati gbe isoro re loju osise yii lẹyin ti Fiat ti pari ọrọ yii pẹlu General Motors. Mr Marchionne, ti ko ni iwe ẹkọ ni osise mota, ti n jade pẹlu ipinnu rẹ ni awọn iṣẹ ẹgbẹ yii. Ni ọdun to waye, o wi pe awọn ọkọ oju ọna tuntun, ti a jade bi apa kan ti a n lo lati gbe isoro re loju osise yii, ko jade pẹlu owo osi bi a ti reti. Osise mota yii, ti a mọ si Alfa Romeo, yio jade pẹlu owo osi ti o to 800m euros ni 2004. Aje yio jade ni 2005, Fiat wi ni ọsẹ yii, bi wọn ti jade ni awọn ibi ti ko jade pẹlu owo osi bi osise ọkọ oju ọna. Mr Demel, ti o jade ni osise mota, gbe ipo yii ni November 2003 lẹyin ti o jade ni ipo yii pẹlu Giuseppe Morchio. Mr Morchio jade pẹlu idapọmọra lati gbe ipo Oludari Agbogunle lẹyin ikú Umberto Agnelli. Ṣugbọn, eko yii ko jade, pẹlu pe Mr Morchio jade ni ipo yii. Ni ọsẹ yii, Fiat pari ọrọ yii pẹlu GM lati jade ni ipo yii, ti yio jade pẹlu owo osi ti o to $2bn.