broadband set to revolutionise tv bt is starting its push into television with plans to offer tv over broadband.  as a telecoms company  bt is moving to a content distribution strategy  andrew burke  chief of bt s new entertainment unit told the iptv world forum.  we want to be an entertainment facilitator   he said on the opening day of the london conference. the bbc is also trialling a service to play programmes over the net and has not ruled out offering it to non-licence fee payers overseas. the corporation s interactive media player (imp) is its first foray into broadband tv - known as iptv (internet protocol tv).   we see several opportunities for delivering the type of content that normally broadcasters find it difficult to get to viewers   said bt s andrew burke.  with more people on broadband  and connection speeds increasing  telcos around the world are looking for new ways to make money from it. increased competition between net service providers  encouraged by ofcom  has eroded bt s position in the market. it is looking for a good return on its investment in the technology which has made broadband over adsl a reality. it also sees delivering tv over broadband as a way of getting high-definition (hd) content to people sooner than they will be able to get it through conventional  regular broadcasts. the bbc s imp has just finished successful technical trials and is set for much larger consumer trials later in 2005. before it officially launches  the bbc must show the government how it offers value for money. delivering programmes over broadband offers clear public value  says the bbc  because it gives people more control  and more choice.  iptv is a similar idea to voip services  like skype. both use broadband net connections to carry information  like video and voice  in packets of data instead of conventional means. since it uses internet technology  iptv could mean more choice of programmes  more  more interactivity  tailored programming  and more localised content outside of conventional satellite  digital cable  and terrestrial broadcasts.  it is all part of the larger changing tv technology landscape and  like personal digital video recorders (pvrs)  gives people much more control over tv. broadcasters see iptv and pvrs as both as a threat and an opportunity. the bbc recognises that tv over broadband is a reality and aims to innovate with it  said rahul chakkara  controller of bbci s 24/7 interactive tv services. the imp is based on peer-to-peer technology  and lets people download programmes the bbc owns the rights to for up to seven days after broadcast.  iptv enables us to take back that programme to our audience at different times   said mr chakkara.   so we can tell our audience that that programme they paid for [via the licence fee]  they can access it any time they want.  it helps  said mr burke  that people are more au fait with terms like  digital    interactive   now that digital tv reaches more than 56% of uk homes. according to benoit joly from broadband telecoms firm thales  30% of europe cannot get satellite tv or digital tv. they could get iptv though. analysts say that iptv will account for 10% of the digital tv market in europe alone by the end of the decade. what needs to happen now  agree analysts  is for connection speeds to be bumped up to handle the service; 20mbps connections would be ideal. bt does not see itself as a broadcaster of iptv services  rather as an  enabler   said mr burke. its strategy is a  hybrid  approach  he explained  where over-the-air conventional broadcasts are supplemented with content over broadband.  initially appealing to niche markets  like sports fans  it will widen out. but iptv could be used for home-monitoring   pet cams   localised news services  and local authority tv  too says bt. it even suggests that it could target those households in the uk that do not own a computer  40% of the country.  broadband to them would not be about data and the net - that could come later for them - but about cheap phone calls and more choice of tv programmes. home choice already offers 10 000 hours of shows and channels  delivered over broadband to homes in london. with a broadband net subscription  you can also get your tv and phone service. through content deals and partnerships  it offers satellite as well as terrestrial channels  and bespoke channels based on what viewers pick and choose from its catalogues. it aims to expand nationally  but is seeing a lot of success with what it offers its 15 000 subscribers now  and aims to double uptake as well as reach by the summer. although still at a very early stage  iptv is another application for broadband that underlines its growing prominence as a backbone network - another utility like electricity.
Ajeji broadband yoo jasi TV, BT bere si ise re loju TV pẹlu ẹbun ti o yẹ TV lori broadband. Bi ile-ẹri ti o nṣe telecoms, BT nṣe iranlọwọ si ọna ẹri ti o nṣe ọna ọna ọna, Andrew Burke, olori ẹgbẹ ti BT ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o nṣe ẹri ti o