George Arthur Akerlof je aseoro-okowo to gba Ebun Nobel ninu oro-okowo.ItokasiAwon ojoibi niAwon elebun Nobel ninu Oro-OkowoAwon elebun Nobel ara Amerika.. 
It is the rẹ̀MIT of Sociologists to study why these norms exist; how they change over time; and how they are enforced.. 