If you are offering printed copies of your newsletter, you will want to make them easy to find.  Placing them in an area that doesn't see much traffic will likely result in less people reading the newsletter.  Sending them home in certain ways can work better than others.  Always make sure that your newsletter is easy to locate or is likely to be delivered successfully.  You'll likely want to create a list of people who want to subscribe to your newsletter. Try leaving it near the entrances to your school or local businesses. Bring some copies to your nearby library to put out for people to take. Leaving some copies on the front desk of the main office can be a good idea. If you have the budget, your school may mail printed copies to the community. Give the paper to students to take home.  Some have found that giving the newsletter to younger children increases the chances of it getting home. Digital publication can lower costs and increase the size of your reader base.  There are many methods that you can use to easily send your newsletter digitally to your readers.  Try using some of these methods to send your newsletter out digitally:  You can use group emails to send out your newsletter. You might post new editions on your school's homepage. Use your school's social media accounts to let people know about new editions of your paper. You could build a dedicated website or blog to post new editions of your newsletter. It can be a good idea to record and track some information about your newspaper.  Collecting this data will tell you how many people are reading it, how many copies are actually being used, or even what information people prefer to read about.  This information can help you create a better paper and will allow you to meet the needs of your readers.  Keep track of how many paper copies are taken by readers.  This can tell you if you need to print more or less copies in the future. Counting how many copies are taken from different locations will tell you where the best places are to distribute the paper. For digital versions, you can track how many people download the paper and from where.  This can help you learn if people are finding the paper on your school's homepage or from social media. You might include reader surveys that would allow for constructive feedback.
Deliver physical copies of your newsletter. Deliver digital copies of your newsletter. Keep track of your paper.