A lot of people see the email address first, and if it isn’t recognizable, they may skip the email. Make sure your email address suggests what the other person can expect to see in the email. Personalize your email address to make your email more visible.  For example, use your name. The email should look something like, “John Smith, wikiHow” or “johnsmith@wikihow.com.” Avoid using random numbers and symbols, since this isn’t professional and makes your email look like spam. To sound urgent, give off the impression that the reader needs to act now. Even if you do not have a specific deadline, pretend that there is one. Make sure you reference this deadline as often as possible throughout the email.  For example, you can say, “This deal ends tomorrow.” If you don’t have a specific deadline, try saying, “Please respond by Tuesday” or “I’d appreciate it if you responded by 5:00 PM.” All of the information in the email should relate to your purpose for sending it. This purpose is what needs to be emphasized in the subject line and throughout the text. Every detail needs to lead into that purpose, telling the reader what they need to know to act upon it. Edit out any details that do not fit, since they detract from the urgent tone.  If you are selling a product, you would include the product’s features and biggest benefits. Long stories or small details may be distracting. For instance, if you are reaching out to a customer, you might want to tell them, “Save 20% when you shop at my new website.” Think of what the person needs to know. If you have already contacted someone, you do not need to repeat what you said before. Good typing techniques and grammatical sense make your email so much easier to understand. Avoid using lots of exclamation marks or unnecessary capital letters. Use proper language and be respectful.  Avoid shorthand words like “u,” “ur,” “plz,” and emojis. Lots of exclamation marks, capital letters, or numbers can also trigger a spam filter, meaning your email may not get seen at all.
Use an email address that is easy to recognize. Create a deadline for a response to the email. Reread the email to ensure it has a consistent purpose. Avoid typing in capital letters or shorthand.