Guarantee the quality of your products and services. If you believe in them enough to guarantee satisfaction, potential clients may be more likely try out your salon and current clients may be more likely to stay. You want to attract the broadest potential client base to your salon. Buying advertising space on different media such as newspapers, television, radio, or the web can help you increase your business.  Make sure that the advertising you buy fits your needs and remains within the budget you established. Tailor your media coverage based on your location. For example, it’s better to advertise in a larger local newspaper with broader circulation than in a news journal specifically written for your town. People are increasingly getting information from social media accounts. Setting up Facebook, Instagram, and Twitter accounts can help advertise your salon and its services.  Write posts about specials or events happening in your salon. Post pictures of clients and use hashtags to increase your visibility. Offer discounts to those happy customers who stop by to give reviews. In case of bad reviews, listen to the complaints of unsatisfied customers and try to work upon them. Interact with your customers on a regular basis. Staying in regular contact with your target markets by email or regular mail will keep your salon name readily available. It can also direct clients and potential customers to your media accounts or actual salon. For example, you can write a bi-monthly newsletter, but make sure to keep your information concise and the sales pitch at a minimum. Develop different specials or offers for clients that do not decrease your profits. Giving people an incentive can attract them to try out or return to your salon.  Think of something inexpensive, but effective at enticing possible clients. For example, offer a free travel size hair product or a manicure on for birthdays. You can also offer a discount to first time clients or on slower business days.  Christmas is the time when everyone looks for offers and discounts. You can take advantage of the Christmas holiday by giving your customers special Christmas offers and discounts. This will help in attracting new as well as existing customers. Beauty salons rely heavily on word-of-mouth advertising. Train employees how to build clientele through referrals and client relationships. Give a discount or upgrade on later visit to clients who refer a friend.  Be sure your business cards, media sites, and ads mention how clients can "friend" you on social media sites. Mention the benefits of being a friend of your beauty salon and consider coupling this with sweepstakes and daily deals offered only through your social media sites.  Develop incentive programs for referrals. For example, you can run a contest for clients who refer the most new customers by rewarding them a free service of their choice. Use other businesses to advertise your salon. You can work out a system where other local businesses display your business cards in their office in exchange for putting theirs in your salon.  You can also consider running promotions with other businesses. For example, you and a local restaurant could offer discounts for visiting both locations. Host special events with other businesses to help defray costs. You could hold a sidewalk sale or a sponsor charity event with a partner business to help draw clients to both companies. Partnering with large, national or international brands can also attract customers. This can help increase your exposure through various types of media. For example, if you sell specific products, make sure the company places your salon name on their site telling under “available at these salons”. Selling a small selection of branded merchandise such as clothing or practical items like combs or brushes can increase exposure in your area. Make sure to keep inventory of these products at a minimum until you know they can sell.
Guarantee your products and services. Buy advertising space in different media. Promote through social media. Write monthly or quarterly informational newsletters. Offer specials to potential and current customers. Encourage client referrals. Partner with other businesses. Partner with national brands. Sell branded merchandise.