Yo soy tu hogar y voy a estar para ti aguantando todo lo que venga.
Ikea
30 second
landscape
medium
Black,Dark_Blue,Khaki,Dark_Brown,Brown,Black,Dark_Pink
shows a man with a beard and blue shirt with a quote written underneath him
problem, stressed, depressed, sadness, anxiety
1
portrait
face, man, stare, text
"I'm the place where you can be yourself"'
neutral
Low
Black,Dark_Brown,Dark_Brown,Brown,Orange,Dark_Red,Red
shows a young child with wooden blocks and the caption "still the place where your children have grown up"
happy, smiling, laugh
2
creative
block, building block, cube, doll, floor, girl, play, stool, toy, woman, wood floor
"I'm still the place where your children"', 'have grown up'
neutral
Low
Black,Olive,Mud_Green,Brown,Dark_Brown,Olive,Gray
shows a closeup of an older man holding an object with a caption
, bitter, good
3
editorial
banana, bite, catch, food, fruit, lemon, man, mouth, nose, peel, smell, yellow
Smell me
neutral
Black,Gray,Dark_Green,Emerald,Dark_Blue,Pink,Black,Dark_Brown
shows a man and a little boy sitting at a table
compete, cheating, argue
4
lifestyle
hand, floor, person, man, muscle, woman
Enjoy me
neutral
Low
Black,Mud_Green,Gray,Dark_Brown,Dark_Green,Black,Dark_Gray,Emerald
shows a woman sitting in a chair in a living room
comfort, poverty, hopelessness, unhapp
5
lifestyle
armchair, blanket, chair, person, living room, sit, woman
I am your home'
neutral
Low
Black,Gray,Silver,Dark_Gray,Dark_Green,Dark_Brown,Brown,Khaki,Black,Olive
shows a man wearing a blue shirt and a bow tie and a mustache with a caption that says, "and i will be here for you"
incentive, determination, ambition
6
editorial
beard, bow tie, face, hair, man, nose, wear, white
"and I'll be here for you', 'no matter what
neutral
Low
Black,Maroon,Dark_Red,Dark_Brown,Orange,Dark_Red,Brown,Red,Khaki
shows a person is bending over a tent to put it up
, good, depressed, bad, immoral
7
indoor
lamp, canopy, canopy bed, curtain, person, man, red, room, stand, walk
and taken refuge from the bad'
neutral
Low
Black,Royal_Blue,Light_Blue,Dark_Green,Black,Dark_Brown
shows a street light and a building with a cloudy sky in the background
, unpleasant
8
night
building, lamp, light, power line, shine, sky, sun
Your home'
neutral
Low
Black,Dark_Green,Emerald,Black
shows a man is standing and stretching his arms out
comfort, smile, comfortable, relaxed, casual,
9
editorial
close-up, eye, man, room, stare
Come on
neutral
Low
Black,Dark_Green,Dark_Blue,Cyan,Dark_Green,White,Cyan,Black,Gray
shows a house with two large windows lit up at night
romance, amusing
10
night
building, dark, house, light, night, tree, window
"Hello', 'l'm your house"'
neutral
Low
IKEA: I Stay Home". The ad is shot in landscape orientation, at a medium pace. The audio in the ad says Yo soy tu hogar y voy a estar para ti aguantando todo lo que venga. . Following are the descriptions of each scene:. Scene 1: The scene shows a man with a beard and blue shirt with a quote written underneath him. The foreground colors of the scene are Black,Dark_Blue, and the background colors are Khaki,Dark_Brown,Brown,Black,Dark_Pink. The dominant tone of the scene is neutral. The photography style of the scene is portrait. The scene has Low visual complexity. The emotions shown in the scene are problem, stressed, depressed, sadness, anxiety. There is one prominent face in the scene. This scene is categorized by the tags face, man, stare, text. The text shown in the scene is '"I'm the place where you can be yourself"'. Scene 2: The scene shows a young child with wooden blocks and the caption "still the place where your children have grown up". The foreground colors of the scene are Black,Dark_Brown, and the background colors are Dark_Brown,Brown,Orange,Dark_Red,Red. The dominant tone of the scene is neutral. The photography style of the scene is creative. The scene has Low visual complexity. The emotions shown in the scene are happy, smiling, laugh.  This scene is categorized by the tags block, building block, cube, doll, floor, girl, play, stool, toy, woman, wood floor. The text shown in the scene is '"I'm still the place where your children"', 'have grown up'. Scene 3: The scene shows a closeup of an older man holding an object with a caption. The foreground colors of the scene are Black,Olive,Mud_Green, and the background colors are Brown,Dark_Brown,Olive,Gray. The dominant tone of the scene is neutral. The photography style of the scene is editorial.  The emotions shown in the scene are , bitter, good. There is one prominent face in the scene. This scene is categorized by the tags banana, bite, catch, food, fruit, lemon, man, mouth, nose, peel, smell, yellow. The text shown in the scene is 'Smell me.'. Scene 4: The scene shows a man and a little boy sitting at a table. The foreground colors of the scene are Black,Gray,Dark_Green,Emerald, and the background colors are Dark_Blue,Pink,Black,Dark_Brown. The dominant tone of the scene is neutral. The photography style of the scene is lifestyle. The scene has Low visual complexity. The emotions shown in the scene are compete, cheating, argue.  This scene is categorized by the tags hand, floor, person, man, muscle, woman. The text shown in the scene is 'Enjoy me.'. Scene 5: The scene shows a woman sitting in a chair in a living room. The foreground colors of the scene are Black,Mud_Green,Gray,Dark_Brown, and the background colors are Dark_Green,Black,Dark_Gray,Emerald. The dominant tone of the scene is neutral. The photography style of the scene is lifestyle. The scene has Low visual complexity. The emotions shown in the scene are comfort, poverty, hopelessness, unhapp. There is one prominent face in the scene. This scene is categorized by the tags armchair, blanket, chair, person, living room, sit, woman. The text shown in the scene is 'I am your home'. Scene 6: The scene shows a man wearing a blue shirt and a bow tie and a mustache with a caption that says, "and i will be here for you