Uber Technologies
45 second
landscape
medium
Light_Blue,Dark_Brown,Dark_Blue,Light_Blue,Dark_Pink,Royal_Blue
shows two young men running around the beach with a frisbee
jolly, cheery, happy, recreational
1
commercial
swimwear, beach, chase, couple, person, man, sea, play, sand, woman
cool
Low
Dark_Brown,Dark_Blue,Gray,Dark_Pink,Dark_Pink,Dark_Gray,Dark_Brown,Dark_Red,Gray
shows a man holding a small bag with three women standing behind him
charity, charity, charity, charity
2
commercial
bag, car, carry, catch, hand, person, man, paper bag, pavement, shopping bag, stand, walk, woman
UBER'
neutral
Cyan,Cyan,Black
shows text that reads, "commandement de gatement de glaçon via applications uber"
gift, gift
3
number, line, text
Commandez gratuitement', 'des glaces Magnum', 'via les applications', 'Uber & UberEATS'
cool
Low
Light_Blue,Mud_Green,Olive,Dark_Gray,Dark_Pink,Black,Dark_Brown,Dark_Gray
shows a small red truck driving down a city road with people standing on the sidewalk
recreational, enjoying, relax
4
commercial
car, girl, person, jeep, lamp post, license plate, park, pink, red, stand, suv, vehicle, woman
EC-417-CMM'
neutral
High
Black,Black
shows a clock that is standing on top of a dark background
fancy, junky
5
minimalist
man
neutral
Low
Light_Blue,Pink,Magenta,Lilac,Dark_Pink
shows a man next to a donut that looks like a flamingo
happy, enjoying, joyful, enjoyment, enjoyment,
6
editorial
beach, boy, donut, flamingo, man, sea, pink, sand, sprinkle, stand, toy, tube, woman
cool
Gray,Mud_Green,Dark_Gray,Lavender,Olive,Gray,Dark_Pink,Dark_Brown,Dark_Blue
shows a woman holding up something with a wrapper
tasty, tasty
7
product
award, bottle, catch, chocolate, chocolate bar, hand, girl, medal, shirt, woman
DOUBLE'
neutral
Dark_Pink,Light_Blue,Red,Dark_Pink,Pink,Dark_Red
shows a large pink flamingo shaped pool float
happy, joyful, freedom, holiday, enjoying,
8
product
balloon, beach ball, float, girl, goggles, pink, play, raft, sky, toy, tube, woman
warm
Cyan,Turquoise,Light_Blue,Purple,Dark_Brown,Dark_Blue
shows two men stand on a beach talking near a food plate
love, happiness, smile, embrace, happiness,
9
portrait
beach, catch, conversation, man, sea, stand, surfboard, talk
cool
Low
Light_Blue,Dark_Green,Pink,Dark_Pink,Magenta,Cream
shows people float on inflatable life rafts in the ocean
cheery, pleasant, enjoying, holiday, enjoy
10
seascape
swimwear, calm, flamingo, float, girl, lay, sea, pink, raft, relax, tube, water, woman
cool
Low
UberIceCream 2016 - France". The ad is shot in landscape orientation, at a medium pace. The audio in the ad says You . Following are the descriptions of each scene:. Scene 1: The scene shows two young men running around the beach with a frisbee. The foreground colors of the scene are Light_Blue, and the background colors are Dark_Brown,Dark_Blue,Light_Blue,Dark_Pink,Royal_Blue. The dominant tone of the scene is cool. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are jolly, cheery, happy, recreational. There are 2 faces in the scene. This scene is categorized by the tags swimwear, beach, chase, couple, person, man, sea, play, sand, woman. . Scene 2: The scene shows a man holding a small bag with three women standing behind him. The foreground colors of the scene are Dark_Brown,Dark_Blue,Gray,Dark_Pink, and the background colors are Dark_Pink,Dark_Gray,Dark_Brown,Dark_Red,Gray. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are charity, charity, charity, charity.  This scene is categorized by the tags bag, car, carry, catch, hand, person, man, paper bag, pavement, shopping bag, stand, walk, woman. The text shown in the scene is 'UBER'. Scene 3: The scene shows text that reads, "commandement de gatement de glaçon via applications uber