On the battlefield of the future, soldiers need to fly farther, faster, smarter. Our next generation helicopter is ready for the U.S. Army's critical scouting mission. Meet Raider X, a knife fighter with cutting-edge weapons and sensors designed to detect adversaries, identify their location, and lead the fight with unparalleled speed and firepower. After 40 years of partnership, we understand the Army's mission, and we designed Raider X to grow and adapt for the next 40 years and the missions beyond, giving soldiers the edge on the battlefields of tomorrow.
Lockheed Martin
45 second
landscape
medium
Black,Off_White,White,Light_Blue,Dark_Gray,Gray,Lavender,Dark_Gray,Silver,Off_White
shows a helicopter in the sky with people and rocks in front of it
assault, battle, apprehensive
1
aerial
drone, fly, helicopter, mountain, sky
with unparalleled speed', 'and firepower'
neutral
Low
Mud_Green,Dark_Gray,Black,Dark_Gray
shows a helicopter flying over a dense forest with people aboard
protective, protective, rescue
2
aerial
fly, helicopter, sky, tree
Giving soldiers the edge on', 'the'
neutral
Low
Off_White,White,Dark_Gray,Silver,Gray,Dark_Blue,Dark_Gray,Gray,Black
shows a helicopter flying over a landscape with a tree in the background
assault, defense
3
aerial
plane, cloudy, fly, helicopter, image, propeller, sky, tree
Designed to detect adversaries'
neutral
Low
Black,Dark_Blue,Dark_Gray,Dark_Gray,White,Black
shows the text reads, "I identify the location and lead the fight"
emergency, fear, courage, crisis, conflict,
4
editorial
path, person, man, mountain, valley, walk
identify their location', 'and lead the fight'
neutral
Low
Mud_Green,Dark_Gray,Gray,Emerald,Dark_Gray,Dark_Blue
shows a helicopter flies through the trees on a battlefield
defense, battle
5
aerial
plane, black, fly, helicopter, man, pilot, sky, tree
N972SK', 'RAIDER', 'On the battlefield of the future'
neutral
Low
Cyan,Dark_Gray,Black,Off_White,Black,Dark_Gray,White
shows a forest with helicopters flying over it
, defense
6
editorial
plane, drone, fly, formation, mountain, sky, tree
"for the U
neutral
White,Black,Emerald,Off_White,Black,Dark_Gray
shows two people sitting in the cockpit of a helicopter
, defense, brave, protective
7
underwater
plane, camouflage, cockpit, equipment, pilot, radio
soldiers need to fly', 'farther faster smarter'
neutral
Low
Dark_Green,Black,Dark_Gray,Gray,Emerald,Black,Mud_Green,Olive,Dark_Gray
shows a helicopter is flying over a green forest
emergency, defense
8
aerial
army, fly, helicopter, lush, propeller, sky, tree
After 40 years of partnership'
neutral
Low
Gray,Light_Blue,Black,Black,Dark_Gray,Gray
shows five military helicopter lines sit on top of a tarmac
assault, hostility
9
aerial
air field, plane, army, fighter jet, building, fleet, floor, formation, hangar, helicopter, line, park, row, tarmac, warehouse
"we understand the Army's mission"'
neutral
Gray,Dark_Gray,Cyan,Gray,Dark_Brown,Dark_Gray,White
shows a person standing in front of a helicopter
protective, war
10
commercial
army, camouflage, cart, crate, equipment, helicopter, load, man, propeller, soldier, stand, toolbox
and we designed RAIDER X', 'to grow and adapt'
neutral
RAIDER X: The Leader the Force Follows". The ad is shot in landscape orientation, at a medium pace. The audio in the ad says On the battlefield of the future, soldiers need to fly farther, faster, smarter. Our next generation helicopter is ready for the U.S. Army's critical scouting mission. Meet Raider X, a knife fighter with cutting-edge weapons and sensors designed to detect adversaries, identify their location, and lead the fight with unparalleled speed and firepower. After 40 years of partnership, we understand the Army's mission, and we designed Raider X to grow and adapt for the next 40 years and the missions beyond, giving soldiers the edge on the battlefields of tomorrow. . Following are the descriptions of each scene:. Scene 1: The scene shows a helicopter in the sky with people and rocks in front of it. The foreground colors of the scene are Black,Off_White,White,Light_Blue,Dark_Gray, and the background colors are Gray,Lavender,Dark_Gray,Silver,Off_White. The dominant tone of the scene is neutral. The photography style of the scene is aerial. The scene has Low visual complexity. The emotions shown in the scene are assault, battle, apprehensive.  This scene is categorized by the tags drone, fly, helicopter, mountain, sky. The text shown in the scene is 'with unparalleled speed', 'and firepower'. Scene 2: The scene shows a helicopter flying over a dense forest with people aboard. The foreground colors of the scene are Mud_Green,Dark_Gray, and the background colors are Black,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is aerial. The scene has Low visual complexity. The emotions shown in the scene are protective, protective, rescue.  This scene is categorized by the tags fly, helicopter, sky, tree. The text shown in the scene is 'Giving soldiers the edge on', 'the'. Scene 3: The scene shows a helicopter flying over a landscape with a tree in the background. The foreground colors of the scene are Off_White,White,Dark_Gray,Silver,Gray, and the background colors are Dark_Blue,Dark_Gray,Gray,Black. The dominant tone of the scene is neutral. The photography style of the scene is aerial. The scene has Low visual complexity. The emotions shown in the scene are assault, defense.  This scene is categorized by the tags plane, cloudy, fly, helicopter, image, propeller, sky, tree. The text shown in the scene is 'Designed to detect adversaries'. Scene 4: The scene shows the text reads, "I identify the location and lead the fight