Fedex
21 second
landscape
medium
Black,Dark_Brown,Orange,Brown,Gray,Orange,Beige,Brown
shows two small trucks driving down the road with the sunset in the background
danger, lost, damaged
1
commercial
desert, desert road, dirt road, dirt track, drive, dust, road, sun, sunset
FedEx', '?'
neutral
Low
Dark_Brown,Mud_Green,Light_Blue,Brown,Dark_Gray,Gray,Mud_Green
shows a van on a road near a mountain with a caption "of all electric pick up and delivery fleet by year 2020"
danger, risky
2
commercial
car, curve, drive, highway, green, mountain path, road, road trip, trailer truck, travel, truck, white
of an all electric pickup and delivery fleet by2040'
neutral
Black,Dark_Gray,Black,Gray,Dark_Blue,Off_White
shows a truck drives down the middle of a street in the middle of a city
incentive, incentive
3
editorial
bus, curve, drive, mountain path, road, rural, tour bus, travel, tree, truck, van, white
Bringing us closer to our goal'
neutral
Light_Blue,Dark_Brown,Black,Mud_Green,Brown,Black,Dark_Blue,Gray,Off_White,Dark_Gray
shows a truck drives down a street on the mountain side
recreational, recreational
4
commercial
bus, curve, drive, highway, mountain path, road, road trip, travel, truck, van, white
FedEx', 'of an all electric pickup and delivery fleet by 2040'
neutral
Low
Dark_Brown,Black,Mud_Green,Light_Blue,Brown,White,Khaki,Dark_Brown,Orange,Black
shows a van driving on the road next to some rocks
comfort, relaxation, relaxing
5
commercial
boulder, drive, hill, hillside, mountain, park, recreational vehicle, stone, rock formation, tour bus, van, vegetation, white
FedEx', 'of an all electric pickup and delivery fleet by2040'
neutral
Dark_Brown,Brown,Royal_Blue,Gray,Black,Dark_Brown,Orange,Dark_Gray,Brown
shows a pair of vehicles driving down a road with a blue sky overhead
amazing, amazing
6
composite
car, desert, desert road, dirt road, dirt track, drive, jeep, road, sand, suv, travel, vehicle, white
neutral
Low
Black,Mud_Green,White,Black,Gray
shows a scenic landscape with trees and a road
emergency, rescue
7
aerial
car, drive, highway, road, road trip, tree
ARE', 'HERE'
neutral
Low
Black,Dark_Brown,Gray,Dark_Gray,Mud_Green,White,Black,Gray,Dark_Brown
shows a white truck traveling on a road next to a cliff side
recreational, recreational
8
aerial
beach, bus, cliff, coast, drive, hill, hillside, sea, recreational vehicle, road, shoreline, tour bus, water
FedEx', 'are in service in Southern California'
neutral
Low
Gray,Black,Mud_Green,Dark_Gray,Light_Blue,Black,Gray,Green,Dark_Green
shows a white truck is parked on a street near a famous building
excellence, incentive, good
9
commercial
car, drive, green, park, road, trailer truck, truck
FedEx', 'Flectric', 'art', 'Vehicle', 'Bringing us closer to our goal'
neutral
High
Black,Gray,White,Black,Gray
shows a white car is driving down a street
attentiveness, dangerous
10
commercial
camper, car, drive, highway, recreational vehicle, road, road trip
ELEGTRIC', 'VEHICLES'
neutral
Low
Electric vehicles are here!". The ad is shot in landscape orientation, at a medium pace. Following are the descriptions of each scene:. Scene 1: The scene shows two small trucks driving down the road with the sunset in the background. The foreground colors of the scene are Black,Dark_Brown,Orange,Brown,Gray, and the background colors are Orange,Beige,Brown. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are danger, lost, damaged.  This scene is categorized by the tags desert, desert road, dirt road, dirt track, drive, dust, road, sun, sunset. The text shown in the scene is 'FedEx', '?'. Scene 2: The scene shows a van on a road near a mountain with a caption "of all electric pick up and delivery fleet by year 2020