Thermofisher Scientific
31 second
square
medium
Mud_Green,Dark_Green,Green,Black,Light_Green,White,Mud_Green,Olive,Dark_Green,Black
shows a picture of a bunch of grass with text on it
pollution, good
1
macro
blade, grass, green, grow, lush, patch, plant, stem, weed
sensitivity', 'and efficiency'
neutral
Black,Mud_Green,Olive,Light_Green,Dark_Green,White,Mud_Green,Olive,Cream,Black
shows the grass in the picture is growing
protective, risk
2
macro
crop, floor, grass, green, grow, land, lush, patch, plant, stem, weed
sensitivity'
neutral
Low
Black,Mud_Green,White,Black,Gray
shows a close up of green plants and soil
, decay
3
macro
crop, floor, grass, green, grow, land, onion, patch, plant, sprout, stem, weed
sensitivity'
neutral
Low
Black,Dark_Brown,Dark_Pink,White,Dark_Red
shows a hand pointing at something in a field of soil
, scream, yell
4
compost, dirt, hand, floor, person, land, plant, seed
Youneed'
neutral
Low
Black,Black
shows an orange plant with leaves growing on the ground
decaying
5
macro
compost, dark, floor, gardener, land, man, patch, plant, seed, shovel, sprout
neutral
High
Off_White,Silver,Light_Blue,Yellow,Olive,Turquoise
shows the internet is advertising a blue and yellow substance
protective, reversing, care
6
abstract
blue, color, create, draw, dye, fluid, ink, juice, liquid, mixture, splash, spray, water, yellow
thermofisher
neutral
Low
Red,Dark_Red,Red,White
shows a person holding a thermometer and a camera
love, care
7
aerial
red, text
ThermoFisher', 'S C I E N TI F IC', 'The world leader in serving science', '2021 Thermo Fisher Scientific inc
warm
Low
Gray,Dark_Gray,Silver,Off_White,Gray
shows a digital monitor that is set up on a counter
care, bothered
8
commercial
cabinet, computer, computer monitor, computer screen, container, counter top, desktop, desktop computer, drawer, equipment, laboratory, liquid, monitor, pen, sink, test tube, white
neutral
Low
Black,Dark_Brown,Dark_Pink,Dark_Brown,Pink,Dark_Red
shows a person sprinkling some soil with the words "you need specifics"
best to betray,
9
macro
dirt, hand, floor, person, land, plant, seed
You need specificity'
neutral
Low
Gray,Silver,Light_Green,Bright_Green,Gray,Silver
shows a piece of paper with a large number of yellow dots
gift, casual, holiday
10
product
circle, green, polka dot, dot, white, yellow
neutral
Get specific and reproducible qPCR results using PowerTrack™ SYBR Green Master Mix". The ad is shot in square orientation, at a medium pace. Following are the descriptions of each scene:. Scene 1: The scene shows a picture of a bunch of grass with text on it. The foreground colors of the scene are Mud_Green,Dark_Green,Green,Black,Light_Green, and the background colors are White,Mud_Green,Olive,Dark_Green,Black. The dominant tone of the scene is neutral. The photography style of the scene is macro.  The emotions shown in the scene are pollution, good.  This scene is categorized by the tags blade, grass, green, grow, lush, patch, plant, stem, weed. The text shown in the scene is 'sensitivity', 'and efficiency'. Scene 2: The scene shows the grass in the picture is growing. The foreground colors of the scene are Black,Mud_Green,Olive,Light_Green,Dark_Green, and the background colors are White,Mud_Green,Olive,Cream,Black. The dominant tone of the scene is neutral. The photography style of the scene is macro. The scene has Low visual complexity. The emotions shown in the scene are protective, risk.  This scene is categorized by the tags crop, floor, grass, green, grow, land, lush, patch, plant, stem, weed. The text shown in the scene is 'sensitivity'. Scene 3: The scene shows a close up of green plants and soil. The foreground colors of the scene are Black,Mud_Green, and the background colors are White,Black,Gray. The dominant tone of the scene is neutral. The photography style of the scene is macro. The scene has Low visual complexity. The emotions shown in the scene are , decay.  This scene is categorized by the tags crop, floor, grass, green, grow, land, onion, patch, plant, sprout, stem, weed. The text shown in the scene is 'sensitivity'. Scene 4: The scene shows a hand pointing at something in a field of soil. The foreground colors of the scene are Black,Dark_Brown, and the background colors are Dark_Pink,White,Dark_Red. The dominant tone of the scene is neutral.  The scene has Low visual complexity. The emotions shown in the scene are , scream, yell.  This scene is categorized by the tags compost, dirt, hand, floor, person, land, plant, seed. The text shown in the scene is 'Youneed'. Scene 5: The scene shows an orange plant with leaves growing on the ground. The foreground colors of the scene are Black, and the background colors are Black. The dominant tone of the scene is neutral. The photography style of the scene is macro. The scene has High visual complexity. The emotions shown in the scene are decaying.  This scene is categorized by the tags compost, dark, floor, gardener, land, man, patch, plant, seed, shovel, sprout. . Scene 6: The scene shows the internet is advertising a blue and yellow substance. The foreground colors of the scene are Off_White,Silver, and the background colors are Light_Blue,Yellow,Olive,Turquoise. The dominant tone of the scene is neutral. The photography style of the scene is abstract. The scene has Low visual complexity. The emotions shown in the scene are protective, reversing, care.  This scene is categorized by the tags blue, color, create, draw, dye, fluid, ink, juice, liquid, mixture, splash, spray, water, yellow. The text shown in the scene is 'thermofisher.com/sybr', 'For Research Use Only.Not for use in diagnostic procedures'. Scene 7: The scene shows a person holding a thermometer and a camera. The foreground colors of the scene are Red,Dark_Red, and the background colors are Red,White. The dominant tone of the scene is warm. The photography style of the scene is aerial. The scene has Low visual complexity. The emotions shown in the scene are love, care.  This scene is categorized by the tags red, text. The text shown in the scene is 'ThermoFisher', 'S C I E N TI F IC', 'The world leader in serving science', '2021 Thermo Fisher Scientific inc.. Scene 8: The scene shows a digital monitor that is set up on a counter. The foreground colors of the scene are Gray,Dark_Gray, and the background colors are Silver,Off_White,Gray. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are care, bothered.  This scene is categorized by the tags cabinet, computer, computer monitor, computer screen, container, counter top, desktop, desktop computer, drawer, equipment, laboratory, liquid, monitor, pen, sink, test tube, white. . Scene 9: The scene shows a person sprinkling some soil with the words "you need specifics