Wow, I'd say that's a really big myth. Zero money down, zero installation. I put a small amount of money down that allowed me to freeze my lease rate for 20 years and the money I put down got repaid in 13 months through the savings that I got and lower energy costs on a monthly basis. I don't think anything can be less expensive than zero.
Solarcity
40 second
landscape
low
Mud_Green,Cyan,White,Black,Olive,Mud_Green,Dark_Brown,Orange,Pink
shows a man with a serious face is wearing a green shirt in a house
amazement, amazing, amazed, aston
1
portrait
bookshelf, bureau, camera, face, green, man, room, selfie, shirt, stand, stare, wear
neutral
High
Mud_Green,Cyan,White,Black,Olive,Mud_Green,Dark_Brown,Orange,Pink
shows a person who is in a living room and is making a face
gift, confident, proud
2
portrait
bookshelf, bureau, camera, face, green, man, pose, room, selfie, shirt, smile, stand, stare, wear
neutral
High
White,White,Light_Green,Gray
shows an aerial view of a city and a billboard
incentive, holiday
3
cityscape
brand, design, logo, text
SolarCity
neutral
Low
Gray,Lavender,Orange,Black,Lavender
shows a bird sitting on top of a blue tile roof
protective,
4
commercial
array, building, panel, roof, solar battery
neutral
Low
Off_White,Emerald
shows a close up of a sign with an arrow pointing to the right
perfect, aspirational, wisdom
5
commercial
brand, green, image, logo, text
MYTH:', 'You have to buy a system', 'to generate solar power'
neutral
Low
White,Dark_Brown,Brown,Dark_Brown,Dark_Pink,Gray,Dark_Gray
shows a man is talking into his phone
togetherness, friendly, positive
6
portrait
camera, cup, dress shirt, face, man, plaid, selfie, shirt, stare, wear
neutral
High
White,Dark_Brown,Brown,Dark_Brown,Dark_Pink,Gray,Dark_Gray
shows a man wearing glasses and a plaid shirt is looking at the camera
happy, confident, ambitious, optimistic
7
portrait
camera, cup, man, plaid, selfie, shirt, smile, stare, wear
neutral
High
Light_Green,Olive,Mud_Green,White,Cream,Dark_Blue,Gray,Dark_Brown,Lavender,White
shows a man with glasses standing next to a man in blue shirt
happy, joyful, fun
8
commercial
arm, fence, hand, goggles, man, pose, rail, selfie, shirt, stand, sunglasses, wave, wear
neutral
High
shows a small bird flying in the dark black sky
gift, valentine
9
composite
sea
neutral
Low
Olive,Black,Dark_Brown,Mud_Green,Brown,Lavender,White,Light_Blue,Dark_Blue,Dark_Pink
shows a man holding up two fingers in a peace sign
happy, smiling, positive, confident, positive,
10
business
catch, cup, hand, laugh, man, plaid, shirt, sign, smile, stand, umbrella, wear
neutral
High
Solar Myths -- You have to buy the system!