Cummins
25 second
landscape
low
Off_White,Lavender,Red,Light_Blue,White,Dark_Brown,Maroon,Black,Dark_Red,Red
shows an image of a red engine in front of a white background
,
1
product
car, engine, motor, red, text
Cummins', 'PERFORMANCE HAS A NAME'
neutral
Black,Black,White,Off_White
shows a car with a stop sign and a lower total cost of ownership
opportunity, incentive
2
commercial
brand, logo, text
LOWER TOTAL COST OF OWNERSHIP'
neutral
Low
shows 
3
Cummins B6.7 Performance Series