Here's the thing. Printer problems are some of your IT manager's most annoying problems. If someone doesn't know how to use the printer, your IT manager shows them how. If the printer breaks down and all hell breaks loose, it's the IT manager's problem. If someone puts the wrong toner in and there's a leak, guess who's getting blamed? Look, it's time to get them the printer they deserve.
Xerox
30 second
landscape
low
Plum,Plum,White,Purple,Lilac
shows "a computer screen with a word here's the thing", 'the purple sign says, "Here\'s the thing"
funny, funny, laughing
1
editorial
purple, text, violet
"Here's the thing"', 'xerox'
cool
Low
White,Pink,Off_White,Dark_Gray,Black,Gray,Royal_Blue
shows a man standing in an open office area
concerned, contemplate, problem
2
business
computer, jacket, man, office, office building, pose, selfie, shirt, stand, wear
neutral
White,Gray,Gray,Silver
shows the hand of a person pointing towards a camera on top of a white wall
emergency, accident, broken
3
minimalist
button, electronic, hand, illustration, image, point, push, switch
ERROR', 'SETUPCANCELPOWER', '9', '#', 'Xerox'
neutral
Low
Off_White,White,Gray,Silver,Off_White,Red,Gray,Pink
shows a sign with a red triangle on it and a clock behind it
issue, dangerous, questionable
4
composite
attach, building, office building, pole, red, rise building, road sign, sign, skyscraper, street sign, traffic sign, triangle, warning sign
A'
neutral
High
White,Off_White,Dark_Brown,Black,Dark_Pink,Dark_Red
shows a man looks very upset as he holds a cellphone
bad, problem, difficulty, issue, casual,
5
portrait
eye, face, man, selfie, stare
Xerox'
neutral
Low
Off_White,Gray,Turquoise,Off_White
shows a printer and ink cartridges sitting on top of some paper
emergency, crisis
6
minimalist
electronic
EEEL', 'EEEI', 'ERROR', 'xerox'
neutral
Low
White,Off_White,Black,Dark_Pink,Dark_Brown,Dark_Red,Pink
shows the hand holding the phone in front of the phone
bad, emergency, emergency, urgent, care
7
commercial
catch, smartphone, hand, flip, person, man, phone, remote
#', 'xerox'
neutral
Low
Plum,Plum,White,Purple
shows a close up picture of the word look
, unsatisfied, amusing
8
editorial
number, purple, text, violet
Look', 'xerox'
cool
Low
Light_Blue,White,Black,Dark_Gray,Dark_Blue
shows a photo of an office printer on a blue background
bizarre, cheat
9
product
electronic, machine, printer, printing, register
TA', 'DA', 'xerox'
cool
Low
White,White,Red,Gray,Pink
shows a computer screen with the company name "xerox"
rejected,
10
business
brand, design, logo
xerox', 'SETTHEPAGEFREE'
neutral
Low
Xerox ConnectKey. The printer your IT manager deserves". The ad is shot in landscape orientation, at a low pace. The audio in the ad says Here's the thing. Printer problems are some of your IT manager's most annoying problems. If someone doesn't know how to use the printer, your IT manager shows them how. If the printer breaks down and all hell breaks loose, it's the IT manager's problem. If someone puts the wrong toner in and there's a leak, guess who's getting blamed? Look, it's time to get them the printer they deserve. . Following are the descriptions of each scene:. Scene 1: The scene shows "a computer screen with a word here's the thing", 'the purple sign says, "Here\'s the thing". The foreground colors of the scene are Plum, and the background colors are Plum,White,Purple,Lilac. The dominant tone of the scene is cool. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are funny, funny, laughing.  This scene is categorized by the tags purple, text, violet. The text shown in the scene is '"Here's the thing"', 'xerox'. Scene 2: The scene shows a man standing in an open office area. The foreground colors of the scene are White,Pink,Off_White, and the background colors are Dark_Gray,Black,Gray,Royal_Blue. The dominant tone of the scene is neutral. The photography style of the scene is business.  The emotions shown in the scene are concerned, contemplate, problem. There is one prominent face in the scene. This scene is categorized by the tags computer, jacket, man, office, office building, pose, selfie, shirt, stand, wear. . Scene 3: The scene shows the hand of a person pointing towards a camera on top of a white wall. The foreground colors of the scene are White,Gray, and the background colors are Gray,Silver. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are emergency, accident, broken.  This scene is categorized by the tags button, electronic, hand, illustration, image, point, push, switch. The text shown in the scene is 'ERROR', 'SETUPCANCELPOWER', '9', '#', 'Xerox'. Scene 4: The scene shows a sign with a red triangle on it and a clock behind it. The foreground colors of the scene are Off_White,White,Gray,Silver, and the background colors are Off_White,Red,Gray,Pink. The dominant tone of the scene is neutral. The photography style of the scene is composite. The scene has High visual complexity. The emotions shown in the scene are issue, dangerous, questionable.  This scene is categorized by the tags attach, building, office building, pole, red, rise building, road sign, sign, skyscraper, street sign, traffic sign, triangle, warning sign. The text shown in the scene is 'A'. Scene 5: The scene shows a man looks very upset as he holds a cellphone. The foreground colors of the scene are White,Off_White, and the background colors are Dark_Brown,Black,Dark_Pink,Dark_Red. The dominant tone of the scene is neutral. The photography style of the scene is portrait. The scene has Low visual complexity. The emotions shown in the scene are bad, problem, difficulty, issue, casual,. There is one prominent face in the scene. This scene is categorized by the tags eye, face, man, selfie, stare. The text shown in the scene is 'Xerox'. Scene 6: The scene shows a printer and ink cartridges sitting on top of some paper. The foreground colors of the scene are Off_White, and the background colors are Gray,Turquoise,Off_White. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are emergency, crisis.  This scene is categorized by the tags electronic. The text shown in the scene is 'EEEL', 'EEEI', 'ERROR', 'xerox'. Scene 7: The scene shows the hand holding the phone in front of the phone. The foreground colors of the scene are White,Off_White, and the background colors are Black,Dark_Pink,Dark_Brown,Dark_Red,Pink. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are bad, emergency, emergency, urgent, care.  This scene is categorized by the tags catch, smartphone, hand, flip, person, man, phone, remote. The text shown in the scene is '#', 'xerox'. Scene 8: The scene shows a close up picture of the word look. The foreground colors of the scene are Plum, and the background colors are Plum,White,Purple. The dominant tone of the scene is cool. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are , unsatisfied, amusing.  This scene is categorized by the tags number, purple, text, violet. The text shown in the scene is 'Look', 'xerox'. Scene 9: The scene shows a photo of an office printer on a blue background. The foreground colors of the scene are Light_Blue, and the background colors are White,Black,Dark_Gray,Dark_Blue. The dominant tone of the scene is cool. The photography style of the scene is product. The scene has Low visual complexity. The emotions shown in the scene are bizarre, cheat.  This scene is categorized by the tags electronic, machine, printer, printing, register. The text shown in the scene is 'TA', 'DA', 'xerox'. Scene 10: The scene shows a computer screen with the company name "xerox