When it comes to family, what's normal? There's stay at home mums, working mums, nans, grands who pick you up and put the dinner on, daddy, two daddies, long distance daddies. Perhaps it's granddad who helps you out with your homework, or maybe your friends are your family, like a sister from another mister. Families come in all shapes and sizes, but it's mealtimes that bring us together. I'm McCain. You've done it again.
Mccain
30 second
landscape
medium
Dark_Brown,Black,Mud_Green,Black,Dark_Brown,Dark_Gray,Gray
shows an advertisement for "it\'s time to do it again" by sierra foods
happy, togetherness, enjoyment
1
commercial
table, dinner, dinner party, dinning table, family, food, person, meal, sit
Ah McCain
neutral
Low
Black,Dark_Brown,Brown,Dark_Gray,Black,Dark_Brown
shows a boy sitting at a table writing a note while an older man watches
attentive, enjoying, relaxing, enjoy
2
editorial
boy, child, table, grandfather, grandparent, homework, man, note, notebook, notepad, pen, shirt, sit, tie, wear, write, writing, yellow
neutral
High
Dark_Gray,Dark_Brown,Gray,Black,Dark_Brown,Black
shows boy eating slice of pizza with another boy in background
, junky
3
commercial
bite, boy, child, eat, food, person, pepperoni, pizza, slice, take
neutral
Low
Dark_Gray,Black,Gray,Dark_Brown,Gray,Dark_Gray,Black
shows two girls eat food and drink water at a table
enjoying, cheerful, fun
4
lifestyle
bite, child, table, dinning table, plate, eat, food, girl, pizza, platter, salad, share, sit, slice, woman
neutral
Gray,Silver,Dark_Brown,Black,Brown
shows a woman holding a baby in her arms
perfect, love, love
5
lifestyle
baby, catch, child, feed, food, laugh, mother, mouth, woman
neutral
Dark_Brown,Black,Gray,Brown,Black,Dark_Brown,Dark_Gray
shows two children sitting at a table and looking at a man on a computer screen
happy, togetherness, fun
6
commercial
boy, child, table, plate, food, fry, girl, person, man, video, woman
neutral
Dark_Brown,Black,Brown,Dark_Brown,Black,Brown
shows a man and children looking at a computer
togetherness, joyful, affection, joy, companion
7
editorial
boy, child, table, food, man, sit, stare
neutral
Mud_Green,Gray,Dark_Gray,Brown,Black,Dark_Brown,Purple,Dark_Blue,Dark_Gray
shows a couple of men and two children with their arms around each other
togetherness, love, smiling, happiness, happiness
8
family
child, family, family photo, father, home, house, person, man, photo, porch, pose, smile, stand
neutral
Dark_Brown,Gray,Dark_Gray,Dark_Brown,Dark_Pink,Purple
shows two girls are smiling together as they swing
solitary, gorgeous, cheerful, playful,
9
portrait
dress, girl, school uniform, smile, swing, swinge, wear
neutral
Dark_Brown,Mud_Green,Dark_Gray,Black,Dark_Brown,Gray,Dark_Pink,Dark_Red
shows a family posing for a picture outside under a tree
happy, togetherness, smile, love
10
family
child, family, family photo, person, man, palm tree, photo, picture, pose, stand
neutral
High
McCain 'We Are Family' 30-second brand campaign