You're never responsible for unauthorized purchases on your Discover card.
Discover Financial Services
15 second
landscape
low
White,Black,Dark_Blue,Gray,Dark_Gray
shows a picture of a person sitting with a red umbrella
inspiration, wisdom
1
minimalist
line, text
"Let's get this straight
neutral
Low
Dark_Blue,White,Dark_Blue,Black,Gray
shows "someone you don't know who is saying something about you", "someone doesn't know bougthrough somethin' you", "a quote that says someone you don't know bougth something you"
gift, surprise, romantic, birthday
2
minimalist
line, text
"Someone you don't know"', 'bought something', 'you'
cool
Low
Orange,Dark_Brown,Black,Light_Blue,Gray
shows a quote that states, "so you shouldn\'t have to play for it
bad, good, issue, struggling, disagreement,
3
portrait
advertisement, boy, child, cigarette, hand, girl, image, text
"So you shouldn't"', 'have to pay for it
warm
Low
Dark_Blue,Gray,Dark_Gray,Royal_Blue,Dark_Brown,Dark_Blue
shows a person standing up and smiling in front of a photo
incentive, togetherness
4
editorial
apron, face, person, image, man, mouth, selfie, shirt, sunglasses, text, wear
"You're never responsible for unauthorized"', '"purchases on your Discover'Card"'
cool
Low
shows a stop sign that is in the dark
ecstasy, addicting
5
composite
sea
neutral
Low
Unauthorized Purchases on Discover". The ad is shot in landscape orientation, at a low pace. The audio in the ad says You're never responsible for unauthorized purchases on your Discover card. . Following are the descriptions of each scene:. Scene 1: The scene shows a picture of a person sitting with a red umbrella. The foreground colors of the scene are White, and the background colors are Black,Dark_Blue,Gray,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are inspiration, wisdom.  This scene is categorized by the tags line, text. The text shown in the scene is '"Let's get this straight."'. Scene 2: The scene shows "someone you don't know who is saying something about you", "someone doesn't know bougthrough somethin' you", "a quote that says someone you don't know bougth something you". The foreground colors of the scene are Dark_Blue, and the background colors are White,Dark_Blue,Black,Gray. The dominant tone of the scene is cool. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are gift, surprise, romantic, birthday.  This scene is categorized by the tags line, text. The text shown in the scene is '"Someone you don't know"', 'bought something', 'you'. Scene 3: The scene shows a quote that states, "so you shouldn\'t have to play for it.