American Express
30 second
landscape
medium
Black,Dark_Gray,Dark_Blue,Gray,Dark_Brown,Dark_Gray,Dark_Brown,Black,Olive
shows two people in a car on an amusement ride
enjoying a holiday, excited, amusement,
1
commercial
amusement park, amusement ride, bleacher, car, parking lot, cheer, crowd, crowded, fair, fan, hand, person, ride, coaster, wave
Woohoo with it'
neutral
Low
Black,Dark_Brown,Mud_Green,Brown,Dark_Brown,Brown,Khaki
shows a couple of people sitting next to each other
casual, comfortable, casual, relaxing
2
editorial
campfire, conversation, girl, person, sit, woman
"it's not a question of if it's going to happen', 'but when"'
neutral
Low
Dark_Green,Gray,Emerald,Olive,Dark_Brown,Brown,Black
shows a couple of people playing in a pool with some people standing by
togetherness, smiling, relaxing, cheerful
3
commercial
swimwear, person, man, play, pool, swim, swimmer, swimming pool, water, woman
Jump into it'
neutral
High
Black,Dark_Blue,Dark_Blue,Royal_Blue,Cream
shows a couple of people holding hands in the shape of a heart
romance, love, romance, romance
4
creative
catch, concert, profile, create, hand, form, heart, heart shape, person, light, love, make, shape, stage light, veil, woman
Dance along with it'
neutral
Low
Dark_Brown,Brown,Khaki,Black,Brown,Dark_Brown,Khaki
shows a woman sitting up in bed holding her feet up
comfortable, relaxation, relaxation
5
commercial
bed, floor, foot, person, lay, pillow, relax, stretch, woman
"Life's great moments"'
neutral
Low
Dark_Brown,Mud_Green,Brown,Black,Dark_Brown,Black
shows someone roasting marshmallows with a stick over a camp fire
el, adventure, solitary
6
editorial
bonfire, campfire, cotton candy, fire, fire pit, food, girl, person, stick, stool, woman
Escape to it'
neutral
Low
Cream,Olive,Beige,Brown,Dark_Brown,Black,Khaki,Tan
shows a lady laying on a beach in a sun hat
perfect, relaxation, peaceful, wonderful
7
product
beach, beach chair, chair, daybed, drink, hat, juice, lay, sea, relax, straw hat, sun hat, sunbathe, wear, woman
"When you're with Amex"'
neutral
Low
Dark_Brown,Black,Brown,Khaki,Dark_Brown,Olive
shows people eating in a restaurant, and some are looking down at their phones
boredom, celebrate, delicious
8
editorial
chopstick, table, dinner, dinning table, plate, food, person, meal, platter, take, tray
"it's not a question of if it's going to happen', 'but when"'
neutral
Low
Dark_Brown,Brown,Khaki,Orange,Cream,Brown,Orange,Mustard,Dark_Brown,Khaki
shows a woman holding a fork full of spaghetti
delicious, tasty
9
lifestyle
catch, plate, food, fork, person, noodle, pasta, spaghetti, tong, woman
neutral
Low
Black,Black
shows a man at a stoplight holding up three fingers
fancy, fancy, silly
10
minimalist
dark, man, night, night view, sky
neutral
High
When you're with Amex | Hong Kong | American Express