Uber Technologies
51 second
landscape
low
White,Gray,Black
shows a computerized view of a train and its stop sign
emergency, rescue, rescue
1
product
electronic
neutral
Low
White,Cyan,White,Off_White,Black
shows an iphone being displayed with a map on a smartphone
emergency, rescue, rescue
2
commercial
smartphone, image, iphone, map, phone, screen, text
with seamless', 'integration', 'arpur Metro', 'Googl', 'Public Transport', '3:05pm at destination', 'sport routes in your city', 'Pay at stations or
neutral
Low
Lavender,Black,Dark_Brown,Dark_Gray,Dark_Brown,Black
shows a man holding a cup while using his phone
achievement, success, motivational
3
commercial
can, catch, pillar, door handle, hand, person, man, phone, text, woman
to get you from point A'
neutral
Low
White,White,Black
shows a cell phone with a map app on it
emergency, escape
4
editorial
smartphone, graph, connect, iphone, phone
2:11', '6', '6', '2:47', 'To Inner Circle', 'T', 'Arrive by 3:30pm', 'St
neutral
Gray,Dark_Blue,White,Black,Dark_Gray,Black,Gray,Dark_Blue,Dark_Brown
shows a woman sits alone on a subway platform with a bag
desperate, poverty, fear
5
editorial
coach, girl, sit, subway, train, woman
to pointB'
neutral
Low
White,White,Black
shows a smartphone that has a barcode scanner on it
gift, birthday
6
commercial
smartphone, iphone, phone, screen
1:25', 'Ticket', 'LOCAL3-HOUR PASS DISCOUNT', '4:19:01PM04/22/2019', 'LOCAL', 'e', '3-HOUR PASS', 'D', 'not valid in airport tare zone', 'Explres Jun 6',
neutral
Low
Black,Dark_Gray,Dark_Blue,Gray,Black,White,Dark_Gray
shows a ferry boat sitting in the water with a city skyline in the background
lone, miserable
7
travel
boat, city, city skyline, cloudy, ferry, float, sea, sky, sun, sunset, vessel, water
to anywhere'
neutral
Low
Dark_Gray,Light_Blue,Tan,Brown,Black,White
shows a train sitting parked on a platform at a station
emergency, warning
8
commercial
black, passenger train, platform, railway station, station, subway, track, train, train car, train track, writing
 on Ube'
neutral
Low
Black,Black,White
shows a sign that says, "uber public transport"
friendly, naughty
9
text
Uber Public Transport'
neutral
Low
Uber Adds Public Transport Delhi Metro, DTC Buses to Its App, Ushers in Smarter Commuting | Uber". The ad is shot in landscape orientation, at a low pace. Following are the descriptions of each scene:. Scene 1: The scene shows a computerized view of a train and its stop sign. The foreground colors of the scene are White, and the background colors are Gray,Black. The dominant tone of the scene is neutral. The photography style of the scene is product. The scene has Low visual complexity. The emotions shown in the scene are emergency, rescue, rescue.  This scene is categorized by the tags electronic. . Scene 2: The scene shows an iphone being displayed with a map on a smartphone. The foreground colors of the scene are White,Cyan, and the background colors are White,Off_White,Black. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are emergency, rescue, rescue.  This scene is categorized by the tags smartphone, image, iphone, map, phone, screen, text. The text shown in the scene is 'with seamless', 'integration', 'arpur Metro', 'Googl', 'Public Transport', '3:05pm at destination', 'sport routes in your city', 'Pay at stations or. Scene 3: The scene shows a man holding a cup while using his phone. The foreground colors of the scene are Lavender,Black,Dark_Brown,Dark_Gray, and the background colors are Dark_Brown,Black. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are achievement, success, motivational.  This scene is categorized by the tags can, catch, pillar, door handle, hand, person, man, phone, text, woman. The text shown in the scene is 'to get you from point A'. Scene 4: The scene shows a cell phone with a map app on it. The foreground colors of the scene are White, and the background colors are White,Black. The dominant tone of the scene is neutral. The photography style of the scene is editorial.  The emotions shown in the scene are emergency, escape.  This scene is categorized by the tags smartphone, graph, connect, iphone, phone. The text shown in the scene is '2:11', '6', '6', '2:47', 'To Inner Circle', 'T', 'Arrive by 3:30pm', 'St.Gate 2', 'Board the Delhi', 'Transport Corporation', '2:30pm', 'DTC604',. Scene 5: The scene shows a woman sits alone on a subway platform with a bag. The foreground colors of the scene are Gray,Dark_Blue,White,Black,Dark_Gray, and the background colors are Black,Gray,Dark_Blue,Dark_Brown. The dominant tone of the scene is neutral. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are desperate, poverty, fear. There is one prominent face in the scene. This scene is categorized by the tags coach, girl, sit, subway, train, woman. The text shown in the scene is 'to pointB'. Scene 6: The scene shows a smartphone that has a barcode scanner on it. The foreground colors of the scene are White, and the background colors are White,Black. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are gift, birthday.  This scene is categorized by the tags smartphone, iphone, phone, screen. The text shown in the scene is '1:25', 'Ticket', 'LOCAL3-HOUR PASS DISCOUNT', '4:19:01PM04/22/2019', 'LOCAL', 'e', '3-HOUR PASS', 'D', 'not valid in airport tare zone', 'Explres Jun 6',. Scene 7: The scene shows a ferry boat sitting in the water with a city skyline in the background. The foreground colors of the scene are Black,Dark_Gray,Dark_Blue,Gray, and the background colors are Black,White,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is travel. The scene has Low visual complexity. The emotions shown in the scene are lone, miserable.  This scene is categorized by the tags boat, city, city skyline, cloudy, ferry, float, sea, sky, sun, sunset, vessel, water. The text shown in the scene is 'to anywhere'. Scene 8: The scene shows a train sitting parked on a platform at a station. The foreground colors of the scene are Dark_Gray,Light_Blue,Tan,Brown, and the background colors are Black,White. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are emergency, warning.  This scene is categorized by the tags black, passenger train, platform, railway station, station, subway, track, train, train car, train track, writing. The text shown in the scene is ' on Ube'. Scene 9: The scene shows a sign that says, "uber public transport