Which Fitbit fits you? Flex2, Alter, Charge2, Blaze! Flex2, Alter, Charge2, Blaze! Which Fitbit fits you? Flex2, Alter, Charge2, Blaze!
Fitbit 
30 second
landscape
medium
Orange,Orange,Dark_Brown,Pink
shows a sign on a beige background that says sleep
, relaxation
1
minimalist
crescent
sleep'
warm
Low
Gray,Black,Dark_Gray
shows a digital watch with a black strap and red bezel
decay,
2
product
clock, black, strap, watch
MAR23'
neutral
Black,Dark_Brown,Dark_Gray,Black,Dark_Blue
shows a man in the dark with a basketball on a court
dislike, determination
3
business
ball, baseball bat, bat, bowling ball, catch, man, night, stand
You?'
neutral
Low
Gray,Black,Dark_Gray
shows a smart watch is shown with the words "blaze"
energetic, protective
4
product
watch
heart rate', '96', 'blaze', '1:35:59', 'fitbit'
neutral
Low
Light_Green,Dark_Green,Black,Cyan
shows a picture of a fit band, charging, and a text message
problem, bothered
5
product
gadget, ipod, strap, turquoise, watch, wristband
charge 2', '132', 'CARDIO'
cool
Low
Gray,Dark_Pink,Dark_Brown,Dark_Brown,Brown,Dark_Pink,Khaki
shows a womans feet are about to be stepped on
boredom, alone, boring
6
fashion
heel, pant, pavement, sandal, shoe, stand, toe, wear, white, woman
neutral
Dark_Blue,Black,Lavender,Black,Dark_Brown,Dark_Gray
shows "a smartwatch is positioned on a basketball player's wrist", 'a person wearing an apple watch holds a basketball
compete, incentive
7
sports
ball, basketball, catch, hand, person, sports ball, watch, woman, wristband
96', '1:35:59'
cool
Low
Light_Blue,Royal_Blue,Gold,Light_Blue,Dark_Blue
shows the illustration depicts a woman surfing on a blue surfboard
, recreational, fun
8
product
girl, illustration, man, sea, ride, sky, surf, surfboard, surfer, trick, wave, wetsuit, woman
cool
Low
Off_White,Black,Off_White,Dark_Gray,Dark_Green,Cyan
shows there are four different types of fitness wrist bands
improvement, good, improvement, improve
9
product
bracelet, color, watch, wristband
find your fit', '96', '1:35:59', 'fitbit
neutral
Low
Gray,Dark_Gray,Gold,Gray,Khaki
shows a simpsons man holding two weights while smiling
perfect, good
10
minimalist
illustration, yellow
neutral
Low
Which Fitbit Fits You?". The ad is shot in landscape orientation, at a medium pace. The audio in the ad says Which Fitbit fits you? Flex2, Alter, Charge2, Blaze! Flex2, Alter, Charge2, Blaze! Which Fitbit fits you? Flex2, Alter, Charge2, Blaze! . Following are the descriptions of each scene:. Scene 1: The scene shows a sign on a beige background that says sleep. The foreground colors of the scene are Orange, and the background colors are Orange,Dark_Brown,Pink. The dominant tone of the scene is warm. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are , relaxation.  This scene is categorized by the tags crescent. The text shown in the scene is 'sleep'. Scene 2: The scene shows a digital watch with a black strap and red bezel. The foreground colors of the scene are Gray, and the background colors are Black,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is product.  The emotions shown in the scene are decay,.  This scene is categorized by the tags clock, black, strap, watch. The text shown in the scene is 'MAR23'. Scene 3: The scene shows a man in the dark with a basketball on a court. The foreground colors of the scene are Black,Dark_Brown,Dark_Gray, and the background colors are Black,Dark_Blue. The dominant tone of the scene is neutral. The photography style of the scene is business. The scene has Low visual complexity. The emotions shown in the scene are dislike, determination. There is one prominent face in the scene. This scene is categorized by the tags ball, baseball bat, bat, bowling ball, catch, man, night, stand. The text shown in the scene is 'You?'. Scene 4: The scene shows a smart watch is shown with the words "blaze