What is an elevator really? Some simply see a way to move from floor to floor and make their daily routines possible. But what if an elevator could make your routine exceptional? Make it stunning? Connect you directly to the world? Provide energy efficient movement for modern living? Every routine is different and every one of them should be exceptional. Experience exceptional with the new Otis Gen 2.
Otis Worldwide
50 second
landscape
low
Olive,Mud_Green,White,Olive
shows a beautiful forest with trees in the background
magical, magical
1
aerial
forest, green, lush, pine, pine forest, ray, shine, sun, sunshine, tree
neutral
High
Dark_Gray,Dark_Blue,Light_Blue,Black,Royal_Blue,Dark_Blue,Black,Dark_Gray
shows the buttons on the control panel on the top of the elevator
emergency, emergency, rescue
2
commercial
balustrade, blue, building, button, door, elevator, elevator door, glass door, lift, office building, rail
neutral
Gray,Dark_Gray,Black,Black,Dark_Gray,Olive
shows people walking down a subway platform next to a train
rush, urgency
3
commercial
ceiling, commuter, person, passenger train, platform, railway station, station, subway, subway station, train, tunnel, walk
neutral
High
Black,Gray,Dark_Blue,Dark_Gray,Dark_Brown,Gray,Black,Dark_Blue,Dark_Gray,Off_White
shows a blurry picture of a large crowd of people
problem, celebration, freedom
4
street
city, city street, crowd, crowded, person, road, urban, walk
neutral
High
Gray,Black,White,Dark_Gray,Gray,Dark_Brown,Mud_Green,Black,Dark_Gray
shows a woman adjusting her coat in front of the mirror
bad, problem, struggling, frustration, sorrowful
5
fashion
adjust, trench coat, bag, catch, coat, doorway, gray, handbag, selfie, stand, tie, wear, woman
neutral
Black,Mud_Green,Dark_Gray,Black,Dark_Gray
shows a person looking down from the top of a moving elevator
beggar
6
indoor
building, ceiling, pillar, transporter, corridor, elevator, equipment, escalator, floor, machine, rail, room, warehouse
neutral
High
White,Blue,White,Black,Green
shows a picture of an electronic device with a slogan and the word otis in the bottom left
good, excellent
7
product
brand, company, design, logo
OTIS', 'GPN'
neutral
Low
White,Gray,Dark_Gray,Dark_Blue,Off_White,Dark_Blue,Dark_Green,Black
shows a close up shot of two elevators with a pink arrow
emergency, warning
8
commercial
attach, clock, close-up, number, electronic, elevator, pink, sign, street sign
neutral
Low
Gray,Black,Dark_Gray,Silver,Black,Dark_Gray,White
shows a person is holding a cell phone and looking at it
opportunity, refuse
9
commercial
catch, smartphone, hand, person, logo, man, phone
Connected
neutral
Low
Gray,Olive,Dark_Gray,Mud_Green,Dark_Gray,Gray,Dark_Brown,Black
shows a man adjusting his tie and looking in the mirror
problem, bad, problem, problem
10
commercial
adjust, bathroom mirror, bow tie, dress shirt, man, mirror, neckband, selfie, shirt, tie, wear
neutral
Low
Introducing the new Otis Gen2® elevator