Uber Technologies
32 second
landscape
low
Gray,Silver,Pink,Dark_Pink,Off_White,White,Black
shows a person in a suit holding a smartphone in front of them
emergency, emergency, broken
1
commercial
app, catch, smartphone, hand, person, iphone, man, phone, screen, text message, tile wall
Google', 'Popular', 'POOL', 'A$22
neutral
Low
Gray,Dark_Blue,Silver,Off_White,Black,Gray,Dark_Blue,White
shows a person in a suit is using his smartphone
problem, cheat, fraud
2
commercial
catch, smartphone, hand, floor, person, iphone, man, phone, screen, selfie, stool, text message, tile wall
Save up to 50%', 'On the same uberX trip'
neutral
Low
Emerald,Mud_Green,Olive,Gray,Light_Blue,Dark_Pink,Lavender,Off_White,White
shows a person is holding a cell phone and walking through grass
emergency, emergency
3
product
catch, smartphone, hand, floor, grass, person, iphone, lap, phone, screen, text message, woman
0000001', 'Vith a short walk
cool
Low
Dark_Gray,Gray,Black,Gray,Dark_Gray
shows a close up of the open side door of a vehicle
emergency, broken
4
commercial
car, car door, check, cloth, person, man, rim, tire, vehicle, wheel
neutral
Dark_Gray,Gray,Black,Dark_Gray,Gray,Brown,Tan,Dark_Brown
shows a group of people sitting in a car
happy, casual, fun
5
commercial
car, drive, driver, person, laugh, man, seat, seat belt, sit, vehicle, woman
and a shared ride'
neutral
Low
Gray,Olive,Dark_Gray,Dark_Brown,Brown,Gray,Orange,Dark_Blue
shows a three people sitting in a car holding their phones
happy, joyful, smiling
6
business
beverage, bottle, car, cup, drink, person, laugh, man, photo, seat belt, sip, water, woman
neutral
Gray,Dark_Gray,Black,Cream,Olive,Dark_Gray,Gray,Brown
shows a man, woman and child in a car together
friendly, casual, comfortable
7
lifestyle
car, drive, driver, person, laugh, man, take, vehicle, woman
"It's Australia'smost"', 'affordableUber ride'
neutral
High
Gray,Black,Dark_Gray,Olive,Dark_Gray,Black,Mud_Green
shows a close up of a street sign that says "no parking"
bad, crash, dangerous
8
bumper, car, car door, curb, damage, door, open, park, suv, tire, vehicle, white
neutral
Low
Gray,Dark_Pink,Brown,Khaki,Dark_Brown,Dark_Gray,White,Black
shows someone holding up a cell phone with five stars on it
, comfortable
9
commercial
catch, smartphone, hand, floor, foot, person, phone, screen, text message
*****'
neutral
Low
Blue,Violet,Blue,White,Lavender
shows a purple background with a grey lettering
emergency, holiday
10
minimalist
blue, line, sky, star, text
uberPOOL', 'WALK', 'SHARE', 'SAVE'
cool
Low
Introducing Uberpool - Walk, Share, Save | Uber". The ad is shot in landscape orientation, at a low pace. Following are the descriptions of each scene:. Scene 1: The scene shows a person in a suit holding a smartphone in front of them. The foreground colors of the scene are Gray,Silver, and the background colors are Pink,Dark_Pink,Off_White,White,Black. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are emergency, emergency, broken.  This scene is categorized by the tags app, catch, smartphone, hand, person, iphone, man, phone, screen, text message, tile wall. The text shown in the scene is 'Google', 'Popular', 'POOL', 'A$22.50', 'uberXI', 'A$7.50', '$15.00', '8', '12', 'POOI', 'introducing', 'uberPooL'. Scene 2: The scene shows a person in a suit is using his smartphone. The foreground colors of the scene are Gray,Dark_Blue,Silver, and the background colors are Off_White,Black,Gray,Dark_Blue,White. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are problem, cheat, fraud.  This scene is categorized by the tags catch, smartphone, hand, floor, person, iphone, man, phone, screen, selfie, stool, text message, tile wall. The text shown in the scene is 'Save up to 50%', 'On the same uberX trip'. Scene 3: The scene shows a person is holding a cell phone and walking through grass. The foreground colors of the scene are Emerald,Mud_Green,Olive,Gray, and the background colors are Light_Blue,Dark_Pink,Lavender,Off_White,White. The dominant tone of the scene is cool. The photography style of the scene is product. The scene has Low visual complexity. The emotions shown in the scene are emergency, emergency.  This scene is categorized by the tags catch, smartphone, hand, floor, grass, person, iphone, lap, phone, screen, text message, woman. The text shown in the scene is '0000001', 'Vith a short walk..'. Scene 4: The scene shows a close up of the open side door of a vehicle. The foreground colors of the scene are Dark_Gray,Gray,Black, and the background colors are Gray,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are emergency, broken.  This scene is categorized by the tags car, car door, check, cloth, person, man, rim, tire, vehicle, wheel. . Scene 5: The scene shows a group of people sitting in a car. The foreground colors of the scene are Dark_Gray,Gray,Black, and the background colors are Dark_Gray,Gray,Brown,Tan,Dark_Brown. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are happy, casual, fun. There is one prominent face in the scene. This scene is categorized by the tags car, drive, driver, person, laugh, man, seat, seat belt, sit, vehicle, woman. The text shown in the scene is 'and a shared ride'. Scene 6: The scene shows a three people sitting in a car holding their phones. The foreground colors of the scene are Gray,Olive,Dark_Gray, and the background colors are Dark_Brown,Brown,Gray,Orange,Dark_Blue. The dominant tone of the scene is neutral. The photography style of the scene is business.  The emotions shown in the scene are happy, joyful, smiling. There are 2 faces in the scene. This scene is categorized by the tags beverage, bottle, car, cup, drink, person, laugh, man, photo, seat belt, sip, water, woman. . Scene 7: The scene shows a man, woman and child in a car together. The foreground colors of the scene are Gray,Dark_Gray,Black,Cream,Olive, and the background colors are Dark_Gray,Gray,Brown. The dominant tone of the scene is neutral. The photography style of the scene is lifestyle. The scene has High visual complexity. The emotions shown in the scene are friendly, casual, comfortable. There are 2 faces in the scene. This scene is categorized by the tags car, drive, driver, person, laugh, man, take, vehicle, woman. The text shown in the scene is '"It's Australia'smost"', 'affordableUber ride'. Scene 8: The scene shows a close up of a street sign that says "no parking