Thermofisher Scientific
16 second
landscape
low
Black,Mud_Green,Off_White,Gray,Dark_Brown,Dark_Brown,Mud_Green,Olive,Dark_Red,Maroon
shows a person in a red jacket standing in a field
friendly, achievement
1
editorial
back, backpack, person, jacket, man, red, stand, strap, walk, wear
YOURGOAL'
neutral
Black,Gray,Light_Blue,Lavender,Dark_Brown,Black,Gray,Dark_Gray
shows two men are shaking hands over a laptop
friendly, respectable
2
business
catch, computer, computer screen, doctor, hand, handshake, person, lab coat, man, patient, shake, white
neutral
Black,Gray,Dark_Gray,Royal_Blue,Light_Blue,Lavender,Gray,Dark_Pink,Silver,Dark_Brown
shows a lady in a white shirt is working in a lab
to adversity
3
commercial
beaker, bottle, chemist, container, equipment, flask, fluid, glasses, laboratory, lab coat, liquid, man, research, researcher, scientist, solution, test, test tube, tube, wear, woman, job
TOGETHER'
neutral
High
Dark_Brown,Black,Maroon,Purple,Dark_Red,Dark_Red,Red,Orange,Maroon
shows a red object with white dots on it
stupid, malicious
4
abstract
connect, image, laser, line, red, dot
neutral
Low
Black,Dark_Brown,Maroon,Dark_Red,Purple,Plum
shows a graphic with the words "jump start for bio tech"
gift, greeting
5
astrophotography
connect, science, text
JUM P STAR T', 'FCR BIOTEC H'
neutral
Low
Black,Dark_Brown,Maroon,Dark_Red,Purple,Dark_Brown,Maroon,Dark_Red,Plum
shows a red background with a message over it
bad, immoral, cheating
6
commercial
connect, line, red, science, dot, text
VISIT:', 'ERMOFISHER
neutral
Low
Red,Black,Red,White
shows an image of a person eating a sandwich
problem, issue, problem, issue
7
brand, logo, red, text
ThermoFisher', 'SCIENTIFIC'
warm
Low
Start your new lab with Jump Start for Biotech". The ad is shot in landscape orientation, at a low pace. Following are the descriptions of each scene:. Scene 1: The scene shows a person in a red jacket standing in a field. The foreground colors of the scene are Black,Mud_Green,Off_White,Gray,Dark_Brown, and the background colors are Dark_Brown,Mud_Green,Olive,Dark_Red,Maroon. The dominant tone of the scene is neutral. The photography style of the scene is editorial.  The emotions shown in the scene are friendly, achievement.  This scene is categorized by the tags back, backpack, person, jacket, man, red, stand, strap, walk, wear. The text shown in the scene is 'YOURGOAL'. Scene 2: The scene shows two men are shaking hands over a laptop. The foreground colors of the scene are Black,Gray,Light_Blue,Lavender, and the background colors are Dark_Brown,Black,Gray,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is business.  The emotions shown in the scene are friendly, respectable.  This scene is categorized by the tags catch, computer, computer screen, doctor, hand, handshake, person, lab coat, man, patient, shake, white. . Scene 3: The scene shows a lady in a white shirt is working in a lab. The foreground colors of the scene are Black,Gray,Dark_Gray,Royal_Blue,Light_Blue, and the background colors are Lavender,Gray,Dark_Pink,Silver,Dark_Brown. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has High visual complexity. The emotions shown in the scene are to adversity. There is one prominent face in the scene. This scene is categorized by the tags beaker, bottle, chemist, container, equipment, flask, fluid, glasses, laboratory, lab coat, liquid, man, research, researcher, scientist, solution, test, test tube, tube, wear, woman, job. The text shown in the scene is 'TOGETHER'. Scene 4: The scene shows a red object with white dots on it. The foreground colors of the scene are Dark_Brown,Black,Maroon,Purple,Dark_Red, and the background colors are Dark_Red,Red,Orange,Maroon. The dominant tone of the scene is neutral. The photography style of the scene is abstract. The scene has Low visual complexity. The emotions shown in the scene are stupid, malicious. There is one prominent face in the scene. This scene is categorized by the tags connect, image, laser, line, red, dot. . Scene 5: The scene shows a graphic with the words "jump start for bio tech