My father was a farmer, just like his father before him. We've always been good stewards of the land. For us, farming is a way of life. You know, sometimes I really worry about what the future of this is going to look like for my grandson. And he's a big part of what keeps us working hard around here. As the pressure for natural resources continues to grow, Kimberly Clark is investing in alternative fiber sources. So we're now incorporating wheat straw, which is an agricultural byproduct, into our towel and tissue products. Wheat straw grows in a fraction of the time it takes to grow a tree. Less than a year versus more than 60 years. So we're taking something that was a waste product and putting it to good use. You know, it excites me when I think about people working hard to find new ways to make sure that this farm is here for my son and for my grandson.
Kimberly-Clark
56 second
landscape
low
Olive,Mud_Green,Black,Dark_Brown,Black,Brown
shows a woman in a blue shirt sitting at a desk
achievement, ambitious
1
business
conversation, table, man, office, office building, sit, stare, talk, window, woman
neutral
Mud_Green,Olive,Gray,Dark_Brown,Black,Mud_Green,Olive,Dark_Brown,Black
shows a woman teaching her class on a slide show
excellence, inspiration, motivation
2
business
board, meeting, meeting room, conversation, table, give, glass door, glass wall, person, man, office, office building, presentation, professor, projector, slide, stand, talk, whiteboard, woman
neutral
Off_White,Light_Blue,Gray,Royal_Blue,Dark_Gray,Emerald,Olive,Tan,Dark_Blue
shows a tractor drives down a road in the countryside
harvest, recreational
3
editorial
drive, green, man, tractor, yellow
neutral
Low
shows an airplane flying through the air in the dark
, valentine
4
composite
sea
neutral
Low
Black,Mud_Green,Olive,Off_White,Lilac,Light_Blue,Gray,Olive,Emerald,Dark_Green
shows a man and young boy on the back of a truck
cheery, affectionate, smiling, loving
5
editorial
boy, catch, child, cigarette, glass house, man, pick up, stand, truck
neutral
Olive,Mud_Green,Gray,Silver,Off_White,Dark_Brown,Black,Mud_Green,Gray,Brown
shows three people are sitting around a table
concerned, wondering, touching
6
business
business team, meeting, meeting room, conversation, table, person, man, office, office building, sit, talk, woman
neutral
High
Gray,Mud_Green,Olive,Olive,Gray,Khaki,Brown,Orange
shows three boxes containing different kinds of food
emergency, help
7
commercial
bin, cheese, container, cube, fill, food, person, onion, package, plastic, potato, sprout, stand, tofu, woman
VIRGIN', 'WHEAT STRAW', 'FIBER', 'BAMBOO', 'RECYCLED', 'FIBER'
neutral
Black,Off_White,Dark_Brown,Gray,Dark_Brown,Gray,Lavender,Black
shows a man standing next to a tractor in a garage
harvest, confident
8
editorial
farm, man, shirt, stand, tractor
neutral
Low
Black,Off_White,Gray,Dark_Brown,Dark_Brown,Gray,Black
shows a man walking near a big tractor in a garage
harvest, protective, harvesting
9
editorial
farm, man, shirt, stand, tractor
neutral
Low
Off_White,Black,Olive,Mud_Green,Lavender,Black,Dark_Brown,Gray,Dark_Blue,Brown
shows a young boy and an older man playing in the grass
togetherness, happiness, playful
10
lifestyle
back, boy, catch, child, father, grandfather, lift, man, shoulder, silo, tank
neutral
Alternative Fibers Help Power Sustainable Solutions at Kimberly-Clark