Amazon
58 second
landscape
medium
Black,Dark_Gray,Black,Dark_Gray,Light_Blue,Gray
shows a hand is touching a button on a steering wheel
comforting
1
commercial
button, car, catch, dashboard, hand, person, push
MODE', 'Amazon', 'Alexa and all related logos and motion marks are trademarks of Amazon
neutral
Low
Black,Dark_Blue,Royal_Blue,Dark_Blue,Black,Light_Blue,Royal_Blue
shows a car driving down a highway and a voice message on the radio
, happy, smile, excited, fun
2
editorial
automobile model, car, drive, license plate, sedan, silver
Alexa', 'play my Happy-Monday playlist'
cool
Black,Dark_Gray,Black,Dark_Gray,Gray
shows "a person uses his car's bluetooth in the dark", 'a text message sent to someone driving a car
dangerous, casual
3
commercial
car, dashboard, drive, driver, hand, person, man, night, steering wheel, wheel
Alexa', 'add coffee to my shopping list'
neutral
Low
Black,Dark_Blue,Royal_Blue,Light_Blue,Black,Dark_Blue,Light_Blue,Gray,Cyan
shows an image of a silver car driving down a road at night
good, powerful
4
editorial
car, drive, license plate, parking garage, road, sedan, silver
cool
Low
Gray,Black,Dark_Gray,Dark_Blue,Off_White,Gray,Dark_Blue,Black,Dark_Gray
shows the driver is traveling on a curvy road near mountains
amazing, stunning
5
editorial
car, curve, drive, highway, mountain, mountain path, road, terrain, travel, wind
neutral
Black,Gray,Dark_Gray,Black
shows a car with a touch screen showing a screen
comfort,
6
car, dashboard, electronic, radio
Amazon Alexa', '8:26 am', 'alexa', '"Ok', 'I'm turning off all lights"', 'and electronic devices', 'START', 'STOP', 'Certain Alexa functionality is
neutral
Dark_Blue,White,Gray,Off_White,Royal_Blue,Dark_Blue,Black,Royal_Blue
shows a car is driving down a road in the mountains
recreational, adventure, adventure, enjoyment
7
commercial
car, curve, drive, highway, license plate, mountain path, road, silver, suv, travel
neutral
Black,Black,Dark_Blue
shows a car dashboard is displaying information while the driver is sitting in the driver seat
comfortable, comfortable
8
commercial
car, dark, dashboard, electronic, radio, screen, speedometer, vehicle
ConnectedDrive', '8:26am', 'Amazon Music', 'O Amazon Alexa', 'G Glympse', 'Alexa in your vehicle
neutral
Low
Black,Light_Blue,Off_White,Black,Dark_Blue,Dark_Gray
shows a car on a highway next to a mountain range
, comfortable
9
commercial
car, drive, highway, mountain path, road, sedan, suv
neutral
Low
Light_Blue,Cyan,Black,Off_White,Black,Dark_Gray,Dark_Blue,Gray
shows a car driving on the highway next to a bridge
emergency, incentive
10
commercial
car, drive, highway, road, sedan, silver
cool
Low
Alexa Auto – BMW Vehicles with Amazon Alexa Built-In