Otis Worldwide
57 second
landscape
low
Gray,Black,Dark_Gray,Beige,Gray,Orange,Olive,Khaki
shows man climbing up a metal flight of stairs
emergency, care
1
commercial
ceiling, climb, transporter, elevator, escalator, floor, person, ladder, lift, man, push, mall, stand, job, worker
neutral
Dark_Blue,Dark_Blue,Dark_Gray
shows a view of a building from above it
improvement, excellent
2
aerial
apartment, balcony, building, city, floor, person, stand, urban, window
cool
High
Black,Gray,Orange,Gray,Emerald,Dark_Green
shows a man on a ladder working on a refrigerator
protective, danger
3
commercial
ceiling, equipment, floor, glass door, person, ladder, man, rail, stool, tool, job
neutral
Low
Gray,Royal_Blue,Dark_Green,Dark_Gray,Emerald
shows a sign on a metal platform
emergency, emergency
4
electronic, elevator, sign
2', 'PROSSIMAFERMATA 2', '04:20PM', '13
neutral
Low
Black,Dark_Gray,Dark_Blue,Light_Blue,Dark_Brown,Mud_Green,Dark_Gray,Brown,Black
shows a close up picture of a worker with a helmet
protective, dangerous
5
commercial
construction worker, equipment, goggles, hat, person, laboratory, lens, liquid, man, microscope, operate, selfie, technician, test tube, tool, torch, wear, woman, job, yellow
neutral
Low
Black,Mud_Green,Dark_Gray,Gray,Black,Dark_Brown,Tan,Dark_Gray
shows a man wearing a safety helmet fixing a wall
emergency, bothered, bothered
6
commercial
construction worker, electrician, engineer, equipment, goggles, safety helmet, hat, helmet, machine, man, operate, safety vest, technician, tool, wear, job, worker, yellow
OTIS'
neutral
Tan,Orange,Gray,Khaki,Mud_Green,Black,Dark_Blue,Olive
shows "someone's hand holding up a remote to something", 'a person using a computer to help a computer
protective, danger
7
commercial
construction worker, transporter, equipment, floor, foot, person, machine, man, safety vest, saw, tool, warning sign, wire, job, worker, yellow
STOP'
neutral
Low
Gray,Dark_Blue,White,Royal_Blue,Dark_Blue
shows a picture of a machine with some words on it
accident, fault, insecure
8
commercial
building, door, doorway, elevator, room, stool
"Gen360'"', 'Maintenance performed', 'from the inside of the car'
neutral
Low
Gray,Dark_Gray,Black,Mud_Green,Black,Tan
shows a man in a hard hat on the inside of an elevator
emergency, protective
9
commercial
ceiling, construction worker, elevator, elevator shaft, escalator, safety helmet, hat, helmet, ladder, lift, man, stairwell, stand, wear, job, worker, yellow
neutral
Pink,Pink,White
shows a pink poster with the text, "made to move you"
inspiration, achievement, motivational
10
editorial
pink, poster, text
Made', 'to', 'move', 'you', 'Otis', 'Gen2', 'Gen360', 'Otis ONE', 'eView', 'eCall are trademarks or registered trademarks of Otis Elevator Company'
warm
Low
The Gen360 platform: Designed for Service". The ad is shot in landscape orientation, at a low pace. The audio in the ad says . Following are the descriptions of each scene:. Scene 1: The scene shows man climbing up a metal flight of stairs. The foreground colors of the scene are Gray,Black,Dark_Gray, and the background colors are Beige,Gray,Orange,Olive,Khaki. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are emergency, care.  This scene is categorized by the tags ceiling, climb, transporter, elevator, escalator, floor, person, ladder, lift, man, push, mall, stand, job, worker. . Scene 2: The scene shows a view of a building from above it. The foreground colors of the scene are Dark_Blue, and the background colors are Dark_Blue,Dark_Gray. The dominant tone of the scene is cool. The photography style of the scene is aerial. The scene has High visual complexity. The emotions shown in the scene are improvement, excellent.  This scene is categorized by the tags apartment, balcony, building, city, floor, person, stand, urban, window. . Scene 3: The scene shows a man on a ladder working on a refrigerator. The foreground colors of the scene are Black,Gray,Orange, and the background colors are Gray,Emerald,Dark_Green. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are protective, danger.  This scene is categorized by the tags ceiling, equipment, floor, glass door, person, ladder, man, rail, stool, tool, job. . Scene 4: The scene shows a sign on a metal platform. The foreground colors of the scene are Gray, and the background colors are Royal_Blue,Dark_Green,Dark_Gray,Emerald. The dominant tone of the scene is neutral.  The scene has Low visual complexity. The emotions shown in the scene are emergency, emergency.  This scene is categorized by the tags electronic, elevator, sign. The text shown in the scene is '2', 'PROSSIMAFERMATA 2', '04:20PM', '13.01.2021'. Scene 5: The scene shows a close up picture of a worker with a helmet. The foreground colors of the scene are Black,Dark_Gray,Dark_Blue,Light_Blue, and the background colors are Dark_Brown,Mud_Green,Dark_Gray,Brown,Black. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are protective, dangerous.  This scene is categorized by the tags construction worker, equipment, goggles, hat, person, laboratory, lens, liquid, man, microscope, operate, selfie, technician, test tube, tool, torch, wear, woman, job, yellow. . Scene 6: The scene shows a man wearing a safety helmet fixing a wall. The foreground colors of the scene are Black,Mud_Green,Dark_Gray,Gray, and the background colors are Black,Dark_Brown,Tan,Dark_Gray. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are emergency, bothered, bothered. There is one prominent face in the scene. This scene is categorized by the tags construction worker, electrician, engineer, equipment, goggles, safety helmet, hat, helmet, machine, man, operate, safety vest, technician, tool, wear, job, worker, yellow. The text shown in the scene is 'OTIS'. Scene 7: The scene shows "someone's hand holding up a remote to something", 'a person using a computer to help a computer. The foreground colors of the scene are Tan,Orange,Gray,Khaki,Mud_Green, and the background colors are Black,Dark_Blue,Olive. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are protective, danger.  This scene is categorized by the tags construction worker, transporter, equipment, floor, foot, person, machine, man, safety vest, saw, tool, warning sign, wire, job, worker, yellow. The text shown in the scene is 'STOP'. Scene 8: The scene shows a picture of a machine with some words on it. The foreground colors of the scene are Gray,Dark_Blue,White,Royal_Blue, and the background colors are Dark_Blue. The dominant tone of the scene is neutral. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are accident, fault, insecure.  This scene is categorized by the tags building, door, doorway, elevator, room, stool. The text shown in the scene is '"Gen360'"', 'Maintenance performed', 'from the inside of the car'. Scene 9: The scene shows a man in a hard hat on the inside of an elevator. The foreground colors of the scene are Gray,Dark_Gray,Black,Mud_Green, and the background colors are Black,Tan. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are emergency, protective.  This scene is categorized by the tags ceiling, construction worker, elevator, elevator shaft, escalator, safety helmet, hat, helmet, ladder, lift, man, stairwell, stand, wear, job, worker, yellow. . Scene 10: The scene shows a pink poster with the text, "made to move you