Fun fact, our low fares mean you need fewer points to redeem a reward flight. So when our prices drop, the amount of points you need does too. That's transparency.
Southwest Airlines
15 second
landscape
low
Off_White,Red,Dark_Blue,Orange,Gray,Pink
shows a cartoon figure walking on an escalator
gift, inspiration, positive
1
minimalist
bag, carry, drag, illustration, luggage, man, stand, text, walk
fewer points for', 'a reward flight'
neutral
Low
White,White,Dark_Blue,Royal_Blue,Lavender
shows a picture of a person playing a board game on the screen
gift, holiday, wedding
2
brand, logo
Southwest', 'Rapid Rewards'
neutral
Low
shows 
3
Southwest Airlines: Fly for Fewer Points