Cars now process enormous amounts of data in real time. So how can drivers safely use that information while on the road? 3M optical films turn windshields into heads-up displays, bringing fighter jet technology to the daily commute, allowing drivers to keep their eyes on the road, minimizing driver distraction. And the same 3M films will allow augmented reality to display what's ahead, even when drivers can't see it. Those are just a few ways that 3M Science is helping take mobility further.
3M
31 second
landscape
low
Dark_Brown,Black,Off_White,Olive,Cream,White
shows the person in the picture is driving
danger, accident, accident
1
editorial
car, car window, dark, drive, face, headlight, person, light, man, night, selfie, stare
so how can drivers safely use that information while on the road?'
neutral
Low
Dark_Gray,Gray,Black,Mud_Green,Dark_Gray,Emerald,Gray
shows aerial view of a road with a bus driving down it
protective, protective
2
aerial
car, drive, highway, green, road, travel, vehicle
Cars now process enormous amounts of data in real-time'
neutral
Low
Dark_Brown,Black,Dark_Blue,Dark_Blue,Black,Dark_Brown
shows a traffic congestion at a city intersection
bankruptcy, cheat
3
cityscape
building, car, city, city skyline, city view, highway, night, night view, road, traffic, urban
so how can drivers safely use that information while on the road?'
neutral
Black,Dark_Gray,Gray,White,Black
shows the woman is looking into her rear view mirror
friendly, comfortable
4
car, car mirror, car window, dashboard, drive, highway, person, man, rear, rearview mirror, selfie, stare, vehicle, view mirror, windshield, woman
53', 'EXIT 2', 'TRAFFICALERT', 'MPH', '20FT', '3MTM Optical Films turn windshields into head-up displays', 'simulation'
neutral
Black,Dark_Blue,Emerald,Dark_Gray,Dark_Blue,Black
shows a car is moving while the person is in the passenger seat
danger, warning, emergency
5
editorial
car, dashboard, drive, driver, hand, person, man
And the same 3M films will allow augmented reality'
neutral
Low
Dark_Gray,Black,Off_White,Cream,Khaki,Gray,Black,Silver,Olive
shows a car traveling down a road with yellow lines
crash, protective
6
commercial
car, drive, highway, image, road, sports car, suv, vehicle, white
Cars now process enormous amounts of data in real-time'
neutral
Black,White,Dark_Brown,Dark_Brown,Brown
shows a person driving a car on a road
recreational, fun
7
editorial
car, catch, drive, driver, hand, person, steering wheel, wheel, woman
allowing drivers to keep their eyes on the road ', 'minimizing driver distraction'
neutral
Black,Mud_Green,Dark_Gray,Dark_Gray,Black,Gray,Mud_Green,Olive
shows traffic jam on a freeway with some cars in each lane
pressure, rush
8
aerial
car, drive, highway, road, traffic, vehicle
bringing fighter jet technology to the daily commute'
neutral
Low
Dark_Blue,Black,Dark_Brown,Black,Dark_Gray,Brown,Off_White
shows a car driving on a snowy road next to a tree
danger, casualty, accident
9
editorial
blanket, car, drive, headlight, jeep, night, road, snow, snowy
allowing drivers to keep their eyes on the road', '', 'minimizing driver distraction'
cool
Low
Gray,Mud_Green,Gray,Black
shows a bunch of cars on a highway on the road
emergency, warning
10
commercial
car, drive, driveway, highway, road, traffic, travel, vehicle
so how can drivers safely use that information while on the road?'
neutral
Low
The tech behind heads-up car displays