United Parcel Service
28 second
square
low
Lavender,Emerald,Olive,Lavender,Dark_Blue,Royal_Blue
shows a large passenger plane taking off from the runway
, perfect
1
commercial
airliner, plane, airport runway, floor, jet, land, landing, raceway, take, takeoff, tarmac
cool
Low
Gray,Lavender,Light_Blue,White,Dark_Brown,Lilac,Gray,Lavender
shows a large jet sitting on the runway with the caption "worldwide services welcome to the airport"
emergency, welcome, assurance
2
commercial
air field, airliner, plane, airport runway, floor, raceway, sky, takeoff, tarmac, white
Welcome to our expanded Air Hub', 'at East Midlands Airport in the UK', 'Worldwide Services'
neutral
Low
Gray,Lavender,Light_Blue,Dark_Brown
shows a plane on an airport tarmac with stairs and workers
crisis, risk, protective
3
commercial
airliner, plane, airport runway, equipment, jet, ladder, load, park, raceway, ramp, sky, stair, tarmac
Giving UPS a vital connection', 'to world markets', 'orld wide Services'
cool
Low
Lavender,White,Gray,Dark_Blue,Black,Gray,Dark_Brown,Brown,Lavender
shows there is a large commercial jet with a door open on the end
problem, damaged
4
commercial
airliner, plane, exit, person, jet, ladder, load, man, raceway, stair, stand, tarmac, worker
cool
High
Light_Blue,Gray,Dark_Blue,Light_Green,Black,Bright_Green,Dark_Pink
shows a man in a yellow vest on a street
emergency, warning, refuse
5
commercial
air field, plane, airport runway, arm, baseball glove, direct, hand, man, pilot, raceway, safety vest, sky, stand, tarmac, vest, wave, wear, yellow
cool
Low
Lavender,Black,Dark_Gray,Light_Blue,Royal_Blue,Mud_Green,Olive
shows a big yellow truck on a bridge
emergency,
6
commercial
crane, lift, load, train car, trolley, yellow
AAY', '89924UPS/5X', 'UPS/5'
cool
Low
White,Dark_Brown,White
shows a world map with many places to go
opportunity, freedom
7
travel
graph, connect, illustration, line, map, dot, world
Edinburgh', 'Belfast', 'Scotland', 'Northern Ireland', 'East Midlands', 'England', '6 daily flights to 4 locations'
neutral
Low
Off_White,White,Lavender,Silver,Off_White,White
shows the big jet plane is sitting at the airport
assurance, assurance
8
business
airliner, plane, airport, airport runway, floor, jet, load, park, raceway, sky, tarmac
UPS has strengthened the connection between the East Midlands', 'region and customers across the country to ourglobal network'
neutral
UPS Expanded Air Hub at East Midlands Airport". The ad is shot in square orientation, at a low pace. The audio in the ad says Alumni Union participants . Following are the descriptions of each scene:. Scene 1: The scene shows a large passenger plane taking off from the runway. The foreground colors of the scene are Lavender,Emerald,Olive, and the background colors are Lavender,Dark_Blue,Royal_Blue. The dominant tone of the scene is cool. The photography style of the scene is commercial. The scene has Low visual complexity. The emotions shown in the scene are , perfect.  This scene is categorized by the tags airliner, plane, airport runway, floor, jet, land, landing, raceway, take, takeoff, tarmac. . Scene 2: The scene shows a large jet sitting on the runway with the caption "worldwide services welcome to the airport