We've recycled one of our classic ads to tell you that our new KitKat 2 finger packaging is now made with recycled plastic and is recyclable. It's one of the small steps we're taking to reduce the impact of our packaging. Take the new packs back to participating stores and recycle with other flexible plastics. Have a break. Have a KitKat.
Nescafe
30 second
landscape
medium
Gray,Dark_Gray,Black,Black,Dark_Gray
shows a man in a hat and coat sitting in a doorway
casual, casual, casual, curious, curiosity,
1
commercial
black, brush, camera, catch, earphone, hand, goggles, hat, jacket, man, point, selfie, smile, take, tripod, video camera, wear
neutral
Low
Brown,Dark_Brown,Gray,Olive,Mud_Green,Olive,Black,Dark_Brown,Off_White
shows a couple of pandas walking in an enclosure
friendly, cheerful, fun
2
commercial
animal, enclosure, floor, panda, paw, play, stand, white, zoo
The recycled contentof the wrapper isallocated using ISCCmass balance approach'
neutral
Low
Black,Dark_Brown,Cyan,Gray,Red,Dark_Red,White,Maroon
shows a photo of a kitkat bar with some text over it
rubbish, rubbish
3
product
advertisement, candy bar, catch, chocolate, chocolate bar, cone, hand, person, ice cream cone, package, tube
ORIGINAL', '104CALORIES', 'N', 'RECYCLED', 'RECYCLABLE', 'KitKat', 'PINCH&PEEL', 'The recycled content of the wrapper is allocated using ISCC mass balance approach'
neutral
Low
Dark_Brown,Olive,Brown,Gray,Mud_Green,Dark_Brown,Gray,Black
shows man standing by a wall with cameras next to it
bizarre, depressed
4
commercial
camera, cowboy hat, enclosure, equipment, fedora, hat, man, stand, sun hat, tripod, video, video camera, wear
The recycled content of the wrapper is allocated using ISCC mass balance approach'
neutral
High
Cyan,Dark_Green,Black,Dark_Brown,Brown
shows a man in a hat and glasses standing outdoors
bad, rude
5
portrait
cigarette, cup, fedora, hand, glasses, hat, man, sun hat, tie, wear
*The recycled content of the wrapper is allocated using ISCCmassbalance approach'
cool
Low
Red,White,Dark_Pink,Pink,Lilac,Red
shows a red advertisement with a drink named recycle a classic
junk, trash, refuse
6
electronic, neon light, scoreboard, sign
PLAY', 'RECYCLE', 'A CLASSIC', 'at', 'it', '00:01'
warm
Low
Brown,Olive,Dark_Brown,Black,White,Black
shows two pandas are standing in a cage
danger, funny, amusing, playful, fun
7
commercial
animal, enclosure, panda, paw, play, stand, wrestle
*The recycled conent of thewraperiallocated usingISCCmass balance approach'
neutral
Low
Dark_Brown,Gray,Mud_Green,Black,Olive,White,Olive,Black,Gray,Off_White
shows two pandas dancing near a stone wall and a wooden building
merry, funny
8
commercial
animal, enclosure, hut, skate, panda, punch bag, roller skate, stand, zoo
Therecycled content of the wrapper is allocated using ISCCmass balance approach'
neutral
Recycle a classic! 🍫♻️