Apple
32 second
portrait
low
Black,Black,White
shows a black screen with text and a picture of a cell phone
incentive, incentive, motivational
1
minimalist
brand, logo, text
Play', 'with', 'color', 'levels'
neutral
Low
Off_White,Light_Blue,Dark_Brown,Orange,Dark_Green,Dark_Green,Khaki,Cyan,Light_Blue,Royal_Blue
shows a slideshow of many pictures that are on the phone
perfect, crazy
2
composite
collage, person, image, photo, picture, screenshot, woman
9:41', '<Albums', 'All Photos', 'Select', 'Photos', 'Memories', 'Shared', 'Albums'
neutral
High
Black,Cyan,Dark_Blue,Emerald,Black,Dark_Green,Gray,Dark_Brown
shows a man is jumping and holding up a piece of paper
romance, erotic
3
minimalist
game, person, man, screen, screenshot, sky, swinge, tennis player, tennis racket, woman
Light', 'Color', 'Cancel', 'Done'
cool
Low
White,Black,Gray
shows a picture of a person with a pair of scissors
anal
4
editorial
line, text
Step 3'
neutral
Low
Black,White,Black
shows a bird sitting on a telephone pole holding a phone
gift, birth, birthday
5
minimalist
text
Find', 'a', 'photo'
neutral
Low
Black,Black,White,Gray
shows a book titled how to experiment with a iphone
protective, protective
6
editorial
text
How', 'to', 'experiment', 'with', 'color', 'on iPhone'
neutral
Low
Black,Dark_Gray,Dark_Gray,Black
shows a close up of a cellphone on a table with a photo of a bird on it
pollution, junk
7
minimalist
image, screenshot
oday', 'Edit', '35AM'
neutral
Low
White,Black,Gray,White
shows the camera is facing away from the camera and the person is in a chair
gift, issue
8
editorial
Step 1'
neutral
Low
Black,Cyan,Dark_Blue,Green,Dark_Green,Dark_Brown,Black,Emerald
shows a man that is reaching out for a frisbee
compete, festival, achievement
9
creative
arm, ball, green, jump, person, man, sea, pool, racket, shirt, sky, stretch, swinge, tennis player, tennis racket, water
cool
Low
Black,White,Black
shows a computer monitor with the word "done"
gift, holiday, birthday
10
editorial
brand, logo, text
Done'
neutral
Low
How to experiment with color on iPhone — Apple". The ad is shot in portrait orientation, at a low pace. The audio in the ad says   . Following are the descriptions of each scene:. Scene 1: The scene shows a black screen with text and a picture of a cell phone. The foreground colors of the scene are Black, and the background colors are Black,White. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are incentive, incentive, motivational.  This scene is categorized by the tags brand, logo, text. The text shown in the scene is 'Play', 'with', 'color', 'levels'. Scene 2: The scene shows a slideshow of many pictures that are on the phone. The foreground colors of the scene are Off_White,Light_Blue,Dark_Brown,Orange,Dark_Green, and the background colors are Dark_Green,Khaki,Cyan,Light_Blue,Royal_Blue. The dominant tone of the scene is neutral. The photography style of the scene is composite. The scene has High visual complexity. The emotions shown in the scene are perfect, crazy.  This scene is categorized by the tags collage, person, image, photo, picture, screenshot, woman. The text shown in the scene is '9:41', '<Albums', 'All Photos', 'Select', 'Photos', 'Memories', 'Shared', 'Albums'. Scene 3: The scene shows a man is jumping and holding up a piece of paper. The foreground colors of the scene are Black,Cyan,Dark_Blue, and the background colors are Emerald,Black,Dark_Green,Gray,Dark_Brown. The dominant tone of the scene is cool. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are romance, erotic.  This scene is categorized by the tags game, person, man, screen, screenshot, sky, swinge, tennis player, tennis racket, woman. The text shown in the scene is 'Light', 'Color', 'Cancel', 'Done'. Scene 4: The scene shows a picture of a person with a pair of scissors. The foreground colors of the scene are White, and the background colors are Black,Gray. The dominant tone of the scene is neutral. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are anal.  This scene is categorized by the tags line, text. The text shown in the scene is 'Step 3'. Scene 5: The scene shows a bird sitting on a telephone pole holding a phone. The foreground colors of the scene are Black, and the background colors are White,Black. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are gift, birth, birthday.  This scene is categorized by the tags text. The text shown in the scene is 'Find', 'a', 'photo'. Scene 6: The scene shows a book titled how to experiment with a iphone. The foreground colors of the scene are Black, and the background colors are Black,White,Gray. The dominant tone of the scene is neutral. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are protective, protective.  This scene is categorized by the tags text. The text shown in the scene is 'How', 'to', 'experiment', 'with', 'color', 'on iPhone'. Scene 7: The scene shows a close up of a cellphone on a table with a photo of a bird on it. The foreground colors of the scene are Black,Dark_Gray, and the background colors are Dark_Gray,Black. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are pollution, junk.  This scene is categorized by the tags image, screenshot. The text shown in the scene is 'oday', 'Edit', '35AM'. Scene 8: The scene shows the camera is facing away from the camera and the person is in a chair. The foreground colors of the scene are White, and the background colors are Black,Gray,White. The dominant tone of the scene is neutral. The photography style of the scene is editorial. The scene has Low visual complexity. The emotions shown in the scene are gift, issue.  This scene is categorized by the tags . The text shown in the scene is 'Step 1'. Scene 9: The scene shows a man that is reaching out for a frisbee. The foreground colors of the scene are Black,Cyan,Dark_Blue, and the background colors are Green,Dark_Green,Dark_Brown,Black,Emerald. The dominant tone of the scene is cool. The photography style of the scene is creative. The scene has Low visual complexity. The emotions shown in the scene are compete, festival, achievement.  This scene is categorized by the tags arm, ball, green, jump, person, man, sea, pool, racket, shirt, sky, stretch, swinge, tennis player, tennis racket, water. . Scene 10: The scene shows a computer monitor with the word "done