Johnson&Johnson
57 second
portrait
low
White,Red,Black,Gray
shows a man standing in the air doing a move that shows what the app can do for you
achievement, good
1
product
athletic, black, man, muscle, poster, shirt, short, stand, tennis racket
"'The Best DIY HIIT"', 'Workout App', '-Shape', '2018'
neutral
Low
White,Red,White
shows a white board has a dice and a picture of the phone with a red button
bad, cheating
2
minimalist
cube, die, domino, game, polka dot, red, dot, white
MOVE MORE'
neutral
Low
White,White,Black
shows a cell phone with an animated man on it
happy, motivational
3
product
smartphone, icon, man, phone, screen
1:04', 'JUMPING JACKS'
neutral
Red,Red,White,Pink
shows a smartphone with the words "let the music show the way on your slide" on it
improvement, inspiration
4
circle, poster, red, dot, text
ET CHRIS JORDAN', 'SHOW YOU THE WAY', 'LET MUSIC BE', 'YOUR GUIDE', 'LET TIME BE ON', 'YOUR SIDE'
warm
Low
Red,Red
shows a mobile phone app displaying a text that reads "let jon show you the way"
inspiration, success, positive
5
circle, poster, red, dot, text
LET CHRIS JORDAN', 'SHOW YOU THE WAY', 'LET MUSIC BE', 'YOUR GUIDE', 'LETTIME BE ON', 'YOUR SIDE'
warm
Low
Red,White,Black,Gray,Dark_Gray,Silver
shows a man is laying down on the ground and taking a break from a work out
achievement, motivational, motivation
6
commercial
athletic, floor, person, lay, man, muscle, stretch
"Well rounded
warm
Low
White,White
shows the circular shape of the red dot is in a line
fatigue, opportunity
7
circle, line, mark, polka dot, red, dot, string, white
neutral
Red,Red,White
shows a phone showing that the music app is open
, inspiration
8
circle, music, poster, red, dot, text
LET CHRIS JORDAN', 'SHOW YOU THE WAY', 'LET MUSIC BE', 'YOUR GUIDE', 'LETTIME BE ON', 'YOUR SIDE'
warm
Low
White,White,Black
shows a phone with a timer for running
casual, jolly, recreational, adventure,
9
smartphone, icon, phone, screen
1:04', ':::', ':20', 'CYCLE1', 'REMAINING WORKOUT TIME: -6:45', 'JUMPING JACKS'
neutral
White,White,Black,Cream
shows an iphone displays an ad for easy rider workouts
vibrant, exciting
10
smartphone, phone, screen
1:04', 'EASY RIDER', 'WORKOUT WARRIORS', 'JUMPING JACKS'
neutral
High
The Johnson & Johnson Official 7 Minute Workout® App". The ad is shot in portrait orientation, at a low pace. The audio in the ad says I'm Hidden. . Following are the descriptions of each scene:. Scene 1: The scene shows a man standing in the air doing a move that shows what the app can do for you. The foreground colors of the scene are White, and the background colors are Red,Black,Gray. The dominant tone of the scene is neutral. The photography style of the scene is product. The scene has Low visual complexity. The emotions shown in the scene are achievement, good. There is one prominent face in the scene. This scene is categorized by the tags athletic, black, man, muscle, poster, shirt, short, stand, tennis racket. The text shown in the scene is '"'The Best DIY HIIT"', 'Workout App', '-Shape', '2018'. Scene 2: The scene shows a white board has a dice and a picture of the phone with a red button. The foreground colors of the scene are White, and the background colors are Red,White. The dominant tone of the scene is neutral. The photography style of the scene is minimalist. The scene has Low visual complexity. The emotions shown in the scene are bad, cheating.  This scene is categorized by the tags cube, die, domino, game, polka dot, red, dot, white. The text shown in the scene is 'MOVE MORE'. Scene 3: The scene shows a cell phone with an animated man on it. The foreground colors of the scene are White, and the background colors are White,Black. The dominant tone of the scene is neutral. The photography style of the scene is product.  The emotions shown in the scene are happy, motivational.  This scene is categorized by the tags smartphone, icon, man, phone, screen. The text shown in the scene is '1:04', 'JUMPING JACKS'. Scene 4: The scene shows a smartphone with the words "let the music show the way on your slide" on it. The foreground colors of the scene are Red, and the background colors are Red,White,Pink. The dominant tone of the scene is warm.  The scene has Low visual complexity. The emotions shown in the scene are improvement, inspiration.  This scene is categorized by the tags circle, poster, red, dot, text. The text shown in the scene is 'ET CHRIS JORDAN', 'SHOW YOU THE WAY', 'LET MUSIC BE', 'YOUR GUIDE', 'LET TIME BE ON', 'YOUR SIDE'. Scene 5: The scene shows a mobile phone app displaying a text that reads "let jon show you the way