Clorox
15 second
landscape
medium
Black,Mud_Green,Dark_Brown,Dark_Gray,Black,Gray,Dark_Gray
shows a room flooded with water and a wooden table and chairs in a room
danger, damage, accident, broken
1
indoor
curtain, debris, table, fill, floor, furniture, garbage, living room, mess, room, tear
neutral
Low
Black,Dark_Brown,Mud_Green,Dark_Gray,Black,Dark_Brown,Dark_Gray
shows a woman cleaning up the floor in a dark room
emergency, emergency
2
indoor
bend, broom, clean, cleaner, doorway, floor, person, swab, room, wash, woman, wood floor
neutral
Low
Black,Mud_Green,Dark_Brown,Khaki,Brown,Dark_Brown,Black,Gray
shows a person with a hard hat in front of a house
emergency, rescue, hazard
3
commercial
debris, doorway, floor, garbage, home, person, man, shovel, spray, wash, wear, job
45'
neutral
Dark_Brown,Black,Dark_Brown,Brown,Black
shows a close up of a woman eating a slice of pizza
sadness, loneliness, abuse, abused, victim
4
portrait
face, girl, selfie, stare, woman
neutral
Low
Dark_Brown,Black,Brown,Dark_Gray,Black,Dark_Brown,Dark_Gray,Brown,Dark_Blue
shows the woman is removing a piece of wood
damage, dangerous, dangerous
5
editorial
bend, lamp, carpet, doorway, flood, floor, person, living room, man, room, shirt, squat, stool, wash
neutral
Dark_Brown,Brown,Black,Dark_Brown,Black,Brown
shows a man kneeling on the floor to vacuum up a couch
trash, dirty, messy, dirty
6
product
armchair, barrel, bend, chair, clean, couch, floor, person, living room, man, sock, squat, stool, wear, woman
CLOROX', 'Use as directed'
neutral
Low
White,Off_White,White,Red,Gray,Royal_Blue,Dark_Blue
shows an image of a cell phone showing the screen with the logo
emergency, danger, accident
7
brand, logo
American', 'CLOROX', 'RedCross', 'Donate to our partners at redcross
neutral
Low
Brown,Dark_Brown,Mud_Green,Black,Dark_Brown
shows a man and woman are holding a child next to a staircase
happy, cheerful, smiling, enjoyment, positive
8
lifestyle
baby, balustrade, catch, child, infant bed, girl, person, man, rail, stand, woman
The American Red Cross name', 'emt', 'nbems and copyrighted materials are used with its permission', 'which in no way constitutes
neutral
Dark_Brown,Black,Black,Dark_Brown,Dark_Gray
shows a person looking at a painting on a wall
danger, warning, dangerous, warning, danger,
9
editorial
wall, doorway, frame, girl, hang, person, photo frame, picture, picture frame, room, stare, woman
or implied', 'of any prod', 'service', 'company', 'opinion or political position
neutral
Low
Dark_Brown,Brown,Black,Mud_Green,Dark_Brown,Maroon,Brown
shows a person holding a yellow glove and a red glove
pest, dirty
10
commercial
apron, wall, ceiling, clean, cloth, draw, floor, jumpsuit, man, swab, room, sponge, wear, yellow
Use as directed'
neutral
Low
Caregivers | Clorox + American Red Cross