American Express
49 second
landscape
medium
Black,Dark_Brown,Brown,Mud_Green,Black,Dark_Blue,Dark_Brown,Olive
shows a beautiful young woman holding a blue guitar
happy, casual
1
commercial
blue, catch, doorway, girl, glass door, guitar, instrument, living room, play, stand, stool, woman
neutral
Black,Dark_Blue,Dark_Gray,Light_Blue,Royal_Blue,Dark_Blue,Black,Dark_Pink
shows a woman looking at her cell phone
confident, ambitious
2
business
back, car, smartphone, check, girl, phone, seat, seat belt, sit, text message, woman
cool
Low
Black,Mud_Green,Dark_Brown,Dark_Brown,Black,Brown,Khaki,Tan
shows two girls holding hands near a guitar and one with her arms crossed
happy, togetherness, smile
3
lifestyle
girl, guitar, guitarist, instrument, laugh, living room, play, sing, woman
neutral
Black,Brown,Dark_Brown,Black,Tan,Dark_Brown,Brown,Khaki
shows a girl with a smile wearing a yellow shirt
smile, enjoy, smiling, casual, comfortable,
4
portrait
girl, man, shirt, stand, stare, straw, woman, yellow
neutral
Low
Dark_Blue,Blue,Royal_Blue,White
shows the image of a sign with the words "don\'t read this without it"
danger, inspiration, motivational
5
editorial
blue, brand, logo, text
AMERICAN', 'redeem rewards', '"DON'T"', 'WITHOUT IT "', 'EXPRESS'
cool
Low
Dark_Brown,Mud_Green,Black,Brown,Dark_Brown,Black
shows a woman smiling as she holds her guitar up in a store
friendly, cheerful, smiling
6
commercial
brown, brunette, girl, guitar, hair, instrument, stand, stare, store, string, ukulele, violin, woman
neutral
Low
Black,Gray,Dark_Blue,Off_White,Gray,Silver,Dark_Blue,Off_White
shows the person is showing the person using their iphone for a business transaction
resap
7
business
catch, smartphone, computer, hand, person, iphone, lap, phone, screen, text message, woman
4:04', '$50back'
neutral
Low
Gray,Dark_Brown,Mud_Green,Black,Brown,Black,Dark_Blue,Dark_Brown,Dark_Gray
shows a man and woman standing in front of a guitar rack
togetherness, celebration, pride
8
commercial
couple, guitar, instrument, man, play, room, stand, stool, store, woman
neutral
High
Black,Dark_Brown,Mud_Green,Dark_Brown,Black,Brown,Tan
shows two girls are playing with a guitar outside
togetherness, smiling, enjoying
9
lifestyle
girl, guitar, instrument, play, woman, yellow
neutral
Low
Mud_Green,Black,Dark_Brown,Black,Dark_Brown,Mud_Green
shows a group of people that are sitting around a table
happy, relaxation
10
night
backyard, fire pit, person, instrument, man, music, night, outdoor, play, sit, stool, terrace, umbrella, woman
neutral
Backing our customers with the American Express® App | American Express". The ad is shot in landscape orientation, at a medium pace. Following are the descriptions of each scene:. Scene 1: The scene shows a beautiful young woman holding a blue guitar. The foreground colors of the scene are Black,Dark_Brown,Brown,Mud_Green, and the background colors are Black,Dark_Blue,Dark_Brown,Olive. The dominant tone of the scene is neutral. The photography style of the scene is commercial.  The emotions shown in the scene are happy, casual. There is one prominent face in the scene. This scene is categorized by the tags blue, catch, doorway, girl, glass door, guitar, instrument, living room, play, stand, stool, woman. . Scene 2: The scene shows a woman looking at her cell phone. The foreground colors of the scene are Black,Dark_Blue,Dark_Gray,Light_Blue,Royal_Blue, and the background colors are Dark_Blue,Black,Dark_Pink. The dominant tone of the scene is cool. The photography style of the scene is business. The scene has Low visual complexity. The emotions shown in the scene are confident, ambitious. There is one prominent face in the scene. This scene is categorized by the tags back, car, smartphone, check, girl, phone, seat, seat belt, sit, text message, woman. . Scene 3: The scene shows two girls holding hands near a guitar and one with her arms crossed. The foreground colors of the scene are Black,Mud_Green,Dark_Brown, and the background colors are Dark_Brown,Black,Brown,Khaki,Tan. The dominant tone of the scene is neutral. The photography style of the scene is lifestyle.  The emotions shown in the scene are happy, togetherness, smile. There is one prominent face in the scene. This scene is categorized by the tags girl, guitar, guitarist, instrument, laugh, living room, play, sing, woman. . Scene 4: The scene shows a girl with a smile wearing a yellow shirt. The foreground colors of the scene are Black,Brown,Dark_Brown, and the background colors are Black,Tan,Dark_Brown,Brown,Khaki. The dominant tone of the scene is neutral. The photography style of the scene is portrait. The scene has Low visual complexity. The emotions shown in the scene are smile, enjoy, smiling, casual, comfortable,. There is one prominent face in the scene. This scene is categorized by the tags girl, man, shirt, stand, stare, straw, woman, yellow. . Scene 5: The scene shows the image of a sign with the words "don\'t read this without it