Online dating is an increasingly thriving business which boasts billion-dollar revenues and attracts users in the tens of millions. Notwithstanding its popularity, online dating is not impervious to worrisome trust and privacy concerns raised by the disclosure of potentially sensitive data as well as the exposure to self-reported (and thus potentially misrepresented) information. Nonetheless, little research has, thus far, focused on how to enhance privacy and trustworthiness. In this paper, we report on a series of semi-structured interviews involving 20 participants, and show that users are significantly concerned with the veracity of online dating profiles. To address some of these concerns, we present the user-centered design of an interface, called Certifeye, which aims to bootstrap trust in online dating profiles using existing social network data. Certifeye verifies that the information users report on their online dating profile (e.g., age, relationship status, and or photos) matches that displayed on their own Facebook profile. Finally, we present the results of a 161-user Mechanical Turk study assessing whether our veracity-enhancing interface successfully reduced concerns in online dating users and find a statistically significant trust increase.
Information about an individual's place and date of birth can be exploited to predict his or her Social Security number (SSN). Using only publicly available information, we observed a correlation between individuals' SSNs and their birth data and found that for younger cohorts the correlation allows statistical inference of private SSNs. The inferences are made possible by the public availability of the Social Security Administration's Death Master File and the widespread accessibility of personal information from multiple sources, such as data brokers or profiles on social networking sites. Our results highlight the unexpected privacy consequences of the complex interactions among multiple data sources in modern information economies and quantify privacy risks associated with information revelation in public forums. We investigate regrets associated with users' posts on a popular social networking site. Our findings are based on a series of interviews, user diaries, and online surveys involving 569 American Facebook users. Their regrets revolved around sensitive topics, content with strong sentiment, lies, and secrets. Our research reveals several possible causes of why users make posts that they later regret: (1) they want to be perceived in favorable ways, (2) they do not think about their reason for posting or the consequences of their posts, (3) they misjudge the culture and norms within their social circles, (4) they are in a "hot" state of high emotion when posting, or under the influence of drugs or alcohol, (5) their postings are seen by an unintended audience, (6) they do not foresee how their posts could be perceived by people within their intended audience, and (7) they misunderstand or misuse the Facebook platform. Some reported incidents had serious repercussions, such as breaking up relationships or job losses. We discuss methodological considerations in studying negative experiences associated with social networking posts, as well as ways of helping users of social networking sites avoid such regrets. Participation in social networking sites has dramatically increased in recent years. Services such as Friendster, Tribe, or the Facebook allow millions of individuals to create online profiles and share personal information with vast networks of friends - and, often, unknown numbers of strangers. In this paper we study patterns of information revelation in online social networks and their privacy implications. We analyze the online behavior of more than 4,000 Carnegie Mellon University students who have joined a popular social networking site catered to colleges. We evaluate the amount of information they disclose and study their usage of the site's privacy settings. We highlight potential attacks on various aspects of their privacy, and we show that only a minimal percentage of users changes the highly permeable privacy preferences.