Online reviews have increasingly become a very important resource for consumers when making purchases. Though it is becoming more and more difficult for people to make well-informed buying decisions without being deceived by fake reviews. Prior works on the opinion spam problem mostly considered classifying fake reviews using behavioral user patterns. They focused on prolific users who write more than a couple of reviews, discarding one-time reviewers. The number of singleton reviewers however is expected to be high for many review websites. While behavioral patterns are effective when dealing with elite users, for one-time reviewers, the review text needs to be exploited. In this paper we tackle the problem of detecting fake reviews written by the same person using multiple names, posting each review under a different name. We propose two methods to detect similar reviews and show the results generally outperform the vectorial similarity measures used in prior works. The first method extends the semantic similarity between words to the reviews level. The second method is based on topic modeling and exploits the similarity of the reviews topic distributions using two models: bag-of-words and bag-of-opinion-phrases. The experiments were conducted on reviews from three different datasets: Yelp (57K reviews), Trustpilot (9K reviews) and Ott dataset (800 reviews).
Evaluative texts on the Web have become a valuable source of opinions on products, services, events, individuals, etc. Recently, many researchers have studied such opinion sources as product reviews, forum posts, and blogs. However, existing research has been focused on classification and summarization of opinions using natural language processing and data mining techniques. An important issue that has been neglected so far is opinion spam or trustworthiness of online opinions. In this paper, we study this issue in the context of product reviews, which are opinion rich and are widely used by consumers and product manufacturers. In the past two years, several startup companies also appeared which aggregate opinions from product reviews. It is thus high time to study spam in reviews. To the best of our knowledge, there is still no published study on this topic, although Web spam and email spam have been investigated extensively. We will see that opinion spam is quite different from Web spam and email spam, and thus requires different detection techniques. Based on the analysis of 5.8 million reviews and 2.14 million reviewers from amazon.com, we show that opinion spam in reviews is widespread. This paper analyzes such spam activities and presents some novel techniques to detect them