In this paper, we investigate whether text from a Community Question Answering (QA) platform can be used to predict and describe real-world attributes. We experiment with predicting a wide range of 62 demographic attributes for neighbourhoods of London. We use the text from QA platform of Yahoo! Answers and compare our results to the ones obtained from Twitter microblogs. Outcomes show that the correlation between the predicted demographic attributes using text from Yahoo! Answers discussions and the observed demographic attributes can reach an average Pearson correlation coefficient of ho = 0.54, slightly higher than the predictions obtained using Twitter data. Our qualitative analysis indicates that there is semantic relatedness between the highest correlated terms extracted from both datasets and their relative demographic attributes. Furthermore, the correlations highlight the different natures of the information contained in Yahoo! Answers and Twitter. While the former seems to offer a more encyclopedic content, the latter provides information related to the current sociocultural aspects or phenomena.
Policy makers are calling for new socio-economic measures that reflect subjective well-being, to complement traditional measures of material welfare as the Gross Domestic Product (GDP). Self-reporting has been found to be reasonably accurate in measuring one's well-being and conveniently tallies with sentiment expressed on social media (e.g., those satisfied with life use more positive than negative words in their Facebook status updates). Social media content can thus be used to track well-being of individuals. A question left unexplored is whether such content can be used to track well-being of entire physical communities as well. To this end, we consider Twitter users based in a variety of London census communities, and study the relationship between sentiment expressed in tweets and community socio-economic well-being. We find that the two are highly correlated: the higher the normalized sentiment score of a community's tweets, the higher the community's socio-economic well-being. This suggests that monitoring tweets is an effective way of tracking community well-being too.