Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction accuracy affects the user experience and the revenue of merchants and platforms. Feature engineering is very important to improve click-through rate prediction. Traditional feature engineering heavily relies on people's experience, and is difficult to construct a feature combination that can describe the complex patterns implied in the data. This paper combines traditional feature combination methods and deep neural networks to automate feature combinations to improve the accuracy of click-through rate prediction. We propose a mechannism named 'Field-aware Neural Factorization Machine' (FNFM). This model can have strong second order feature interactive learning ability like Field-aware Factorization Machine, on this basis, deep neural network is used for higher-order feature combination learning. Experiments show that the model has stronger expression ability than current deep learning feature combination models like the DeepFM, DCN and NFM.
Feature engineering has been the key to the success of many prediction models. However, the process is nontrivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature interactions; however, they generate all the interactions implicitly, and are not necessarily efficient in learning all types of cross features. In this paper, we propose the Deep & Cross Network (DCN) which keeps the benefits of a DNN model, and beyond that, it introduces a novel cross network that is more efficient in learning certain bounded-degree feature interactions. In particular, DCN explicitly applies feature crossing at each layer, requires no manual feature engineering, and adds negligible extra complexity to the DNN model. Our experimental results have demonstrated its superiority over the state-of-art algorithms on the CTR prediction dataset and dense classification dataset, in terms of both model accuracy and memory usage.