Zero-shot learning (ZSL) and cold-start recommendation (CSR) are two challenging problems in computer vision and recommender system, respectively. In general, they are independently investigated in different communities. This paper, however, reveals that ZSL and CSR are two extensions of the same intension. Both of them, for instance, attempt to predict unseen classes and involve two spaces, one for direct feature representation and the other for supplementary description. Yet there is no existing approach which addresses CSR from the ZSL perspective. This work, for the first time, formulates CSR as a ZSL problem, and a tailor-made ZSL method is proposed to handle CSR. Specifically, we propose a Low-rank Linear Auto-Encoder (LLAE), which challenges three cruxes, i.e., domain shift, spurious correlations and computing efficiency, in this paper. LLAE consists of two parts, a low-rank encoder maps user behavior into user attributes and a symmetric decoder reconstructs user behavior from user attributes. Extensive experiments on both ZSL and CSR tasks verify that the proposed method is a win-win formulation, i.e., not only can CSR be handled by ZSL models with a significant performance improvement compared with several conventional state-of-the-art methods, but the consideration of CSR can benefit ZSL as well.
A key element of the social networks on the internet such as Facebook and Flickr is that they encourage users to create connections between themselves, other users and objects. One important task that has been approached in the literature that deals with such data is to use social graphs to predict user behavior (e.g. joining a group of interest). More specifically, we study the cold-start problem, where users only participate in some relations, which we will call social relations, but not in the relation on which the predictions are made, which we will refer to as target relations. We propose a formalization of the problem and a principled approach to it based on multi-relational factorization techniques. Furthermore, we derive a principled feature extraction scheme from the social data to extract predictors for a classifier on the target relation. Experiments conducted on real world datasets show that our approach outperforms current methods. We examine the cold-start recommendation task in an online retail setting for users who have not yet purchased (or interacted in a meaningful way with) any available items but who have granted access to limited side information, such as basic demographic data (gender, age, location) or social network information (Facebook friends or page likes). We formalize neighborhood-based methods for cold-start collaborative filtering in a generalized matrix algebra framework that does not require purchase data for target users when their side information is available. In real-data experiments with 30,000 users who purchased 80,000+ books and had 9,000,000+ Facebook friends and 6,000,000+ page likes, we show that using Facebook page likes for cold-start recommendation yields up to a 3-fold improvement in mean average precision (mAP) and up to 6-fold improvements in Precision@k and Recall@k compared to most-popular-item, demographic, and Facebook friend cold-start recommenders. These results demonstrate the substantial predictive power of social network content, and its significant utility in a challenging problem - recommendation for cold-start users. This paper examines the problem of social collaborative filtering (CF) to recommend items of interest to users in a social network setting. Unlike standard CF algorithms using relatively simple user and item features, recommendation in social networks poses the more complex problem of learning user preferences from a rich and complex set of user profile and interaction information. Many existing social CF methods have extended traditional CF matrix factorization, but have overlooked important aspects germane to the social setting. We propose a unified framework for social CF matrix factorization by introducing novel objective functions for training. Our new objective functions have three key features that address main drawbacks of existing approaches: (a) we fully exploit feature-based user similarity, (b) we permit direct learning of user-to-user information diffusion, and (c) we leverage co-preference (dis)agreement between two users to learn restricted areas of common interest. We evaluate these new social CF objectives, comparing them to each other and to a variety of (social) CF baselines, and analyze user behavior on live user trials in a custom-developed Facebook App involving data collected over five months from over 100 App users and their 37,000+ friends. Abundance of information in recent years has become a serious challenge for web users. Recommender systems (RSs) have been often utilized to alleviate this issue. RSs prune large information spaces to recommend the most relevant items to users by considering their preferences. Nonetheless, in situations where users or items have few opinions, the recommendations cannot be made properly. This notable shortcoming in practical RSs is called cold-start problem. In the present study, we propose a novel approach to address this problem by incorporating social networking features. Coined as enhanced content-based algorithm using social networking (ECSN), the proposed algorithm considers the submitted ratings of faculty mates and friends besides user’s own preferences. The effectiveness of ECSN algorithm was evaluated by implementing it in MyExpert, a newly designed academic social network (ASN) for academics in Malaysia. Real feedbacks from live interactions of MyExpert users with the recommended items are recorded for 12 consecutive weeks in which four different algorithms, namely, random, collaborative, content-based, and ECSN were applied every three weeks. The empirical results show significant performance of ECSN in mitigating the cold-start problem besides improving the prediction accuracy of recommendations when compared with other studied recommender algorithms. Cold-start scenarios in recommender systems are situations in which no prior events, like ratings or clicks, are known for certain users or items. To compute predictions in such cases, additional information about users (user attributes, e.g. gender, age, geographical location, occupation) and items (item attributes, e.g. genres, product categories, keywords) must be used. We describe a method that maps such entity (e.g. user or item) attributes to the latent features of a matrix (or higher-dimensional) factorization model. With such mappings, the factors of a MF model trained by standard techniques can be applied to the new-user and the new-item problem, while retaining its advantages, in particular speed and predictive accuracy. We use the mapping concept to construct an attribute-aware matrix factorization model for item recommendation from implicit, positive-only feedback. Experiments on the new-item problem show that this approach provides good predictive accuracy, while the prediction time only grows by a constant factor.