Dating and romantic relationships not only play a huge role in our personal lives but also collectively influence and shape society. Today, many romantic partnerships originate from the Internet, signifying the importance of technology and the web in modern dating. In this paper, we present a text-based computational approach for estimating the relationship compatibility of two users on social media. Unlike many previous works that propose reciprocal recommender systems for online dating websites, we devise a distant supervision heuristic to obtain real world couples from social platforms such as Twitter. Our approach, the CoupleNet is an end-to-end deep learning based estimator that analyzes the social profiles of two users and subsequently performs a similarity match between the users. Intuitively, our approach performs both user profiling and match-making within a unified end-to-end framework. CoupleNet utilizes hierarchical recurrent neural models for learning representations of user profiles and subsequently coupled attention mechanisms to fuse information aggregated from two users. To the best of our knowledge, our approach is the first data-driven deep learning approach for our novel relationship recommendation problem. We benchmark our CoupleNet against several machine learning and deep learning baselines. Experimental results show that our approach outperforms all approaches significantly in terms of precision. Qualitative analysis shows that our model is capable of also producing explainable results to users.
WTF ("Who to Follow") is Twitter's user recommendation service, which is responsible for creating millions of connections daily between users based on shared interests, common connections, and other related factors. This paper provides an architectural overview and shares lessons we learned in building and running the service over the past few years. Particularly noteworthy was our design decision to process the entire Twitter graph in memory on a single server, which significantly reduced architectural complexity and allowed us to develop and deploy the service in only a few months. At the core of our architecture is Cassovary, an open-source in-memory graph processing engine we built from scratch for WTF. Besides powering Twitter's user recommendations, Cassovary is also used for search, discovery, promoted products, and other services as well. We describe and evaluate a few graph recommendation algorithms implemented in Cassovary, including a novel approach based on a combination of random walks and SALSA. Looking into the future, we revisit the design of our architecture and comment on its limitations, which are presently being addressed in a second-generation system under development. An incisive understanding of user personality is not only essential to many scientific disciplines, but also has a profound business impact on practical applications such as digital marketing, personalized recommendation, mental diagnosis, and human resources management. Previous studies have demonstrated that language usage in social media is effective in personality prediction. However, except for single language features, a less researched direction is how to leverage the heterogeneous information on social media to have a better understanding of user personality. In this paper, we propose a Heterogeneous Information Ensemble framework, called HIE, to predict users' personality traits by integrating heterogeneous information including self-language usage, avatar, emoticon, and responsive patterns. In our framework, to improve the performance of personality prediction, we have designed different strategies extracting semantic representations to fully leverage heterogeneous information on social media. We evaluate our methods with extensive experiments based on a real-world data covering both personality survey results and social media usage from thousands of volunteers. The results reveal that our approaches significantly outperform several widely adopted state-of-the-art baseline methods. To figure out the utility of HIE in a real-world interactive setting, we also present DiPsy, a personalized chatbot to predict user personality through heterogeneous information in digital traces and conversation logs. Predicting personality is essential for social applications supporting human-centered activities, yet prior modeling methods with users written text require too much input data to be realistically used in the context of social media. In this work, we aim to drastically reduce the data requirement for personality modeling and develop a model that is applicable to most users on Twitter. Our model integrates Word Embedding features with Gaussian Processes regression. Based on the evaluation of over 1.3K users on Twitter, we find that our model achieves comparable or better accuracy than state of the art techniques with 8 times fewer data. Match-making systems refer to systems where users want to meet other individuals to satisfy some underlying need. Examples of match-making systems include dating services, resume job bulletin boards, community based question answering, and consumer-to-consumer marketplaces. One fundamental component of a match-making system is the retrieval and ranking of candidate matches for a given user. We present the first in-depth study of information retrieval approaches applied to match-making systems. Specifically, we focus on retrieval for a dating service. This domain offers several unique problems not found in traditional information retrieval tasks. These include two-sided relevance, very subjective relevance, extremely few relevant matches, and structured queries. We propose a machine learned ranking function that makes use of features extracted from the uniquely rich user profiles that consist of both structured and unstructured attributes. An extensive evaluation carried out using data gathered from a real online dating service shows the benefits of our proposed methodology with respect to traditional match-making baseline systems. Our analysis also provides deep insights into the aspects of match-making that are particularly important for producing highly relevant matches. Low-dimensional vector representations are widely used as stand-ins for the text of words, sentences, and entire documents. These embeddings are used to identify similar words or make predictions about documents. In this work, we consider embeddings for social media users and demonstrate that these can be used to identify users who behave similarly or to predict attributes of users. In order to capture information from all aspects of a user’s online life, we take a multiview approach, applying a weighted variant of Generalized Canonical Correlation Analysis (GCCA) to a collection of over 100,000 Twitter users. We demonstrate the utility of these multiview embeddings on three downstream tasks: user engagement, friend selection, and demographic attribute prediction.