The random walk is fundamental to modeling dynamic processes on networks. Metrics based on the random walk have been used in many applications from image processing to Web page ranking. However, how appropriate are random walks to modeling and analyzing social networks? We argue that unlike a random walk, which conserves the quantity diffusing on a network, many interesting social phenomena, such as the spread of information or disease on a social network, are fundamentally non-conservative. When an individual infects her neighbor with a virus, the total amount of infection increases. We classify diffusion processes as conservative and non-conservative and show how these differences impact the choice of metrics used for network analysis, as well as our understanding of network structure and behavior. We show that Alpha-Centrality, which mathematically describes non-conservative diffusion, leads to new insights into the behavior of spreading processes on networks. We give a scalable approximate algorithm for computing the Alpha-Centrality in a massive graph. We validate our approach on real-world online social networks of Digg. We show that a non-conservative metric, such as Alpha-Centrality, produces better agreement with empirical measure of influence than conservative metrics, such as PageRank. We hope that our investigation will inspire further exploration into the realms of conservative and non-conservative metrics in social network analysis.
How will a virus propagate in a real network? Does an epidemic threshold exist for a finite graph? How long does it take to disinfect a network given particular values of infection rate and virus death rate? We answer the first question by providing equations that accurately model virus propagation in any network including real and synthesized network graphs. We propose a general epidemic threshold condition that applies to arbitrary graphs: we prove that, under reasonable approximations, the epidemic threshold for a network is closely related to the largest eigenvalue of its adjacency matrix. Finally, for the last question, we show that infections tend to zero exponentially below the epidemic threshold. We show that our epidemic threshold model subsumes many known thresholds for special-case graphs (e.g., Erdos-Renyi, BA power-law, homogeneous); we show that the threshold tends to zero for infinite power-law graphs. We show that our threshold condition holds for arbitrary graphs. We examine the relationship between PageRank and several invariants occurring in the study of random walks and electrical networks. We consider a generalized version of hitting time and effective resistance with an additional parameter which controls the ‘speed’ of diffusion. We will establish their connection with PageRank. Through these connections, a combinatorial interpretation of Page-Rank is given in terms of rooted spanning forests by using a generalized version of the matrix-tree theorem. Using PageRank, we will illustrate that the generalized hitting time leads to finding sparse cuts and efficient approximation algorithms for PageRank can be used for approximating hitting time and effective resistance.