To choose restaurants and coffee shops, people are increasingly relying on social-networking sites. In a popular site such as Foursquare or Yelp, a place comes with descriptions and reviews, and with profile pictures of people who frequent them. Descriptions and reviews have been widely explored in the research area of data mining. By contrast, profile pictures have received little attention. Previous work showed that people are able to partly guess a place's ambiance, clientele, and activities not only by observing the place itself but also by observing the profile pictures of its visitors. Here we further that work by determining which visual cues people may have relied upon to make their guesses; showing that a state-of-the-art algorithm could make predictions more accurately than humans at times; and demonstrating that the visual cues people relied upon partly differ from those of the algorithm.
Abstract Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com. Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features. Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed. Photos are becoming prominent means of communication online. Despite photos' pervasive presence in social media and online world, we know little about how people interact and engage with their content. Understanding how photo content might signify engagement, can impact both science and design, influencing production and distribution. One common type of photo content that is shared on social media, is the photos of people. From studies of offline behavior, we know that human faces are powerful channels of non-verbal communication. In this paper, we study this behavioral phenomena online. We ask how presence of a face, it's age and gender might impact social engagement on the photo. We use a corpus of 1 million Instagram images and organize our study around two social engagement feedback factors, likes and comments. Our results show that photos with faces are 38 more likely to receive likes and 32 more likely to receive comments, even after controlling for social network reach and activity. We find, however, that the number of faces, their age and gender do not have an effect. This work presents the first results on how photos with human faces relate to engagement on large scale image sharing communities. In addition to contributing to the research around online user behavior, our findings offer a new line of future work using visual analysis.  Face perception, perhaps the most highly developed visual skill in humans, is mediated by a distributed neural system in humans that is comprised of multiple, bilateral regions. We propose a model for the organization of this system that emphasizes a distinction between the representation of invariant and changeable aspects of faces. The representation of invariant aspects of faces underlies the recognition of individuals, whereas the representation of changeable aspects of faces, such as eye gaze, expression, and lip movement, underlies the perception of information that facilitates social communication. The model is also hierarchical insofar as it is divided into a core system and an extended system. The core system is comprised of occipitotemporal regions in extrastriate visual cortex that mediate the visual analysis of faces. In the core system, the representation of invariant aspects is mediated more by the face-responsive region in the fusiform gyrus, whereas the representation of changeable aspects is mediated more by the face-responsive region in the superior temporal sulcus. The extended system is comprised of regions from neural systems for other cognitive functions that can be recruited to act in concert with the regions in the core system to extract meaning from faces.