Online dating is an increasingly thriving business which boasts billion-dollar revenues and attracts users in the tens of millions. Notwithstanding its popularity, online dating is not impervious to worrisome trust and privacy concerns raised by the disclosure of potentially sensitive data as well as the exposure to self-reported (and thus potentially misrepresented) information. Nonetheless, little research has, thus far, focused on how to enhance privacy and trustworthiness. In this paper, we report on a series of semi-structured interviews involving 20 participants, and show that users are significantly concerned with the veracity of online dating profiles. To address some of these concerns, we present the user-centered design of an interface, called Certifeye, which aims to bootstrap trust in online dating profiles using existing social network data. Certifeye verifies that the information users report on their online dating profile (e.g., age, relationship status, and or photos) matches that displayed on their own Facebook profile. Finally, we present the results of a 161-user Mechanical Turk study assessing whether our veracity-enhancing interface successfully reduced concerns in online dating users and find a statistically significant trust increase.
In this paper, we examine the behaviours and experiences of people who use online dating and how they may or may not address risk in their use of online dating. Fifteen people who used online dating took part in in-depth, online chat interviews. We found that online daters use a variety of methods for managing and understanding the risks they perceived to be associated with online dating. Online daters compared the risks of online dating with other activities in their lives to justify their use of the medium. Many felt self-confident in their personal ability to manage and limit any risks they might encounter and, for some, the ability to be able to scapegoat risk (that is to blame others) was a method by which they could contextualize their own experiences and support their own risk strategies. For many, the control offered by the online environment was central to risk management. Additionally, the social context in which an individual encountered a potential risk would shape how they perceived the risk and responded to it. People who use online dating do consider the risks involved and they demonstrate personal autonomy in their risk management. From a public health perspective, it is important to understand how risk is experienced from an individual perspective, but it is imperative that any interventions are implemented at a population level.