Influence maximization (IM), which selects a set of k users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring. Existing IM solutions fail to consider the highly dynamic nature of social influence, which results in either poor seed qualities or long processing time when the network evolves. To address this problem, we define a novel IM query named Stream Influence Maximization (SIM) on social streams. Technically, SIM adopts the sliding window model and maintains a set of k seeds with the largest influence value over the most recent social actions. Next, we propose the Influential Checkpoints (IC) framework to facilitate continuous SIM query processing. The IC framework creates a checkpoint for each window shift and ensures an e-approximate solution. To improve its efficiency, we further devise a Sparse Influential Checkpoints (SIC) framework which selectively keeps O(logN β checkpoints for a sliding window of size N and maintains an e(1−β) 2-approximate solution. Experimental results on both real-world and synthetic datasets confirm the effectiveness and efficiency of our proposed frameworks against the state-of-the-art IM approaches.
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social network processes: if we can try to convince a subset of individuals to adopt a new product or innovation, and the goal is to trigger a large cascade of further adoptions, which set of individuals should we target?We consider this problem in several of the most widely studied models in social network analysis. The optimization problem of selecting the most influential nodes is NP-hard here, and we provide the first provable approximation guarantees for efficient algorithms. Using an analysis framework based on submodular functions, we show that a natural greedy strategy obtains a solution that is provably within 63 of optimal for several classes of models; our framework suggests a general approach for reasoning about the performance guarantees of algorithms for these types of influence problems in social networks.We also provide computational experiments on large collaboration networks, showing that in addition to their provable guarantees, our approximation algorithms significantly out-perform node-selection heuristics based on the well-studied notions of degree centrality and distance centrality from the field of social networks. In the streaming model elements arrive sequentially and can be observed only once. Maintaining statistics and aggregates is an important and non-trivial task in the model. This becomes even more challenging in the sliding windows model, where statistics must be maintained only over the most recent n elements. In their pioneering paper, Datar, Gionis, Indyk and Motwani [15] presented exponential histograms, an effective method for estimating statistics on sliding windows. In this paper we present a new smooth histograms method that improves the approximation error rate obtained via exponential histograms. Furthermore, our smooth histograms method not only captures and improves multiple previous results on sliding windows bur also extends the class functions that can be approximated on sliding windows. In particular, we provide the first approximation algorithms for the following functions: Lp norms for p notin [1,2], frequency moments, length of increasing subsequence and geometric mean. How can one summarize a massive data set "on the fly", i.e., without even having seen it in its entirety? In this paper, we address the problem of extracting representative elements from a large stream of data. I.e., we would like to select a subset of say k data points from the stream that are most representative according to some objective function. Many natural notions of "representativeness" satisfy submodularity, an intuitive notion of diminishing returns. Thus, such problems can be reduced to maximizing a submodular set function subject to a cardinality constraint. Classical approaches to submodular maximization require full access to the data set. We develop the first efficient streaming algorithm with constant factor 1 2-e approximation guarantee to the optimum solution, requiring only a single pass through the data, and memory independent of data size. In our experiments, we extensively evaluate the effectiveness of our approach on several applications, including training large-scale kernel methods and exemplar-based clustering, on millions of data points. We observe that our streaming method, while achieving practically the same utility value, runs about 100 times faster than previous work. We consider the problem of maintaining aggregates and statistics over data streams, with respect to the last N data elements seen so far. We refer to this model as the sliding window model. We consider the following basic problem: Given a stream of bits, maintain a count of the number of 1's in the last N elements seen from the stream. We show that, using @math bits of memory, we can estimate the number of 1's to within a factor of @math . We also give a matching lower bound of @math memory bits for any deterministic or randomized algorithms. We extend our scheme to maintain the sum of the last N positive integers and provide matching upper and lower bounds for this more general problem as well. We also show how to efficiently compute the Lp norms ( @math ) of vectors in the sliding window model using our techniques. Using our algorithm, one can adapt many other techniques to work for the sliding window model with a multiplicative overhead of @math in memory and a @math factor loss in accuracy. These include maintaining approximate histograms, hash tables, and statistics or aggregates such as sum and averages. Greedy algorithms are practitioners’ best friends—they are intuitive, are simple to implement, and often lead to very good solutions. However, implementing greedy algorithms in a distributed setting is challenging since the greedy choice is inherently sequential, and it is not clear how to take advantage of the extra processing power. Our main result is a powerful sampling technique that aids in parallelization of sequential algorithms. Armed with this primitive, we then adapt a broad class of greedy algorithms to the MapReduce paradigm; this class includes maximum cover and submodular maximization subject to p-system constraint problems. Our method yields efficient algorithms that run in a logarithmic number of rounds while obtaining solutions that are arbitrarily close to those produced by the standard sequential greedy algorithm. We begin with algorithms for modular maximization subject to a matroid constraint and then extend this approach to obtain approximation algorithms for submodular maximization subject to knapsack or p-system constraints.