Images with visual and scene text content are ubiquitous in everyday life. However current image interpretation systems are mostly limited to using only the visual features, neglecting to leverage the scene text content. In this paper we propose to jointly use scene text and visual channels for robust semantic interpretation of images. We undertake the task of matching Advertisement images against their human generated statements that describe the action that the ad prompts and the rationale it provides for taking this action. We extract the scene text and generate semantic and lexical text representations, which are used in the interpretation of the Ad Image. To deal with irrelevant or erroneous detection of scene text, we use a text attention scheme. We also learn an embedding of the visual channel, visual features based on detected symbolism and objects, into a semantic embedding space, leveraging text semantics obtained from scene text. We show how the multi channel approach, involving visual semantics and scene text, improves upon the current state of the art.
We introduce Deep Canonical Correlation Analysis (DCCA), a method to learn complex nonlinear transformations of two views of data such that the resulting representations are highly linearly correlated. Parameters of both transformations are jointly learned to maximize the (regularized) total correlation. It can be viewed as a nonlinear extension of the linear method canonical correlation analysis (CCA). It is an alternative to the nonparametric method kernel canonical correlation analysis (KCCA) for learning correlated nonlinear transformations. Unlike KCCA, DCCA does not require an inner product, and has the advantages of a parametric method: training time scales well with data size and the training data need not be referenced when computing the representations of unseen instances. In experiments on two real-world datasets, we find that DCCA learns representations with significantly higher correlation than those learned by CCA and KCCA. We also introduce a novel non-saturating sigmoid function based on the cube root that may be useful more generally in feedforward neural networks. We present a general method using kernel canonical correlation analysis to learn a semantic representation to web images and their associated text. The semantic space provides a common representation and enables a comparison between the text and images. In the experiments, we look at two approaches of retrieving images based on only their content from a text query. We compare orthogonalization approaches against a standard cross-representation retrieval technique known as the generalized vector space model.