With the emerging sensing technologies, such as mobile crowdsensing and Internet of Things, people-centric data can be efficiently collected and used for analytics and optimization purposes. These data are typically required to develop and render people-centric services. In this paper, we address the privacy implication, optimal pricing, and bundling of people-centric services. We first define the inverse correlation between the service quality and privacy level from data analytics perspectives. We then present the profit maximization models of selling standalone, complementary, and substitute services. Specifically, the closed-form solutions of the optimal privacy level and subscription fee are derived to maximize the gross profit of service providers. For interrelated people-centric services, we show that cooperation by service bundling of complementary services is profitable compared with the separate sales but detrimental for substitutes. We also show that the market value of a service bundle is correlated with the degree of contingency between the interrelated services. Finally, we incorporate the profit sharing models from game theory for dividing the bundling profit among the cooperative service providers.
As Internet traffic grows exponentially due to the pervasive Internet accesses via mobile devices and increasing adoptions of cloud-based applications, broadband providers start to shift from flat-rate to usage-based pricing, which has gained support from regulators such as the FCC. We consider generic congestion-prone network services and study usage-based pricing of service providers under market competition. Based on a novel model that captures users' preferences over price and congestion alternatives, we derive the induced congestion and market share of the service providers under a market equilibrium and design algorithms to calculate them. By analyzing different market structures, we reveal how users' value on usage and sensitivity to congestion influence the optimal price, revenue, and competition of service providers, as well as the social welfare. We also obtain the conditions under which monopolistic providers have strong incentives to implement service differentiation via Paris Metro Pricing and whether regulators should encourage such practices. One of the challenges facing the networking industry today is to increase the profitability of Internet services. This calls for economic mechanisms that can enable providers to charge more for better services and collect a fair share of the increased revenues. In this papery we present a generic model for pricing Internet services that are jointly offered by a group of providers. We show that non-cooperative pricing strategies between providers may lead to unfair distribution of profit and may even discourage future upgrades to the network. As an alternative, we propose a fair revenue-sharing policy based on the weighted proportional fairness criterion. We show that this fair allocation policy encourages collaboration among providers and hence can produce higher profits for all providers. Based on the analysis, we suggest a scalable algorithm for providers to implement this policy in a distributed way and study its convergence property. This paper considers the problem of pricing and transmission scheduling for an access point (AP) in a wireless network, where the AP provides service to a set of mobile users. The goal of the AP is to maximize its own time-average profit. We first obtain the optimum time-average profit of the AP and prove the "Optimality of Two Prices" theorem. We then develop an online scheme that jointly solves the pricing and transmission scheduling problem in a dynamic environment. The scheme uses an admission price and a business decision as tools to regulate the incoming traffic and to maximize revenue. We show the scheme can achieve any average profit that is arbitrarily close to the optimum, with a tradeoff in average delay. This holds for general Markovian dynamics for channel and user state variation, and does not require a priori knowledge of the Markov model. The model and methodology developed in this paper are general and apply to other stochastic settings where a single party tries to maximize its time-average profit. Femtocells can effectively resolve the poor connectivity issue of indoor cellular users. This paper investigates the economic incentive for a cellular operator to add femtocell service on top of its existing macrocell service. We model the interactions between a cellular operator and users as a Stackelberg game: The operator first determines spectrum allocations and pricings of femtocell and macrocell services, and then heterogeneous users choose between the two services and the amount of resource to request. In the ideal case where the femtocell service has the same full spatial coverage as the macrocell service, we show that the operator will choose to provide femtocell service only, as this leads to a better user quality of service and a higher operator profit. However, if we impose the constraint that no users' payoffs decrease after introducing the femtocell service, then the operator will always continue providing the macrocell service (with or without the femtocell service). Furthermore, we study the impact of operational cost, limited coverage, and spatial reuse on femtocell service provision. As the operational cost increases, fewer users are served by femtocell service and the operator's profit decreases. When the femtocell service has limited spatial coverage, the operator always provides the macrocell service beside the femtocell service. However, when the coverage is high or the total resource is low, the operator will set the prices such that all users who can access femtocell will choose to use the femtocell service only. Finally, spatial reuse of spectrum will increase the efficiency of femtocell services and gives the operator more incentives to allocate spectrum to femtocells.