Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the findings, several experiments were executed based on social network analysis, in which the most influential users identified from association rule learning were compared to the results from Degree Centrality and Page Rank Centrality. The results clearly indicate that it is possible to identify the most influential users using association rule learning. In addition, the results also indicate a lower execution time compared to state-of-the-art methods.
Who are the influential people in an online social network? The answer to this question depends not only on the structure of the network, but also on details of the dynamic processes occurring on it. We classify these processes as conservative and non-conservative. A random walk on a network is an example of a conservative dynamic process, while information spread is non-conservative. The influence models used to rank network nodes can be similarly classified, depending on the dynamic process they implicitly emulate. We claim that in order to correctly rank network nodes, the influence model has to match the details of the dynamic process. We study a real-world network on the social news aggregator Digg, which allows users to post and vote for news stories. We empirically define influence as the number of in-network votes a user's post generates. This influence measure, and the resulting ranking, arises entirely from the dynamics of voting on Digg, which represents non-conservative information flow. We then compare predictions of different influence models with this empirical estimate of influence. The results show that non-conservative models are better able to predict influential users on Digg. We find that normalized alpha-centrality metric turns out to be one of the best predictors of influence. We also present a simple algorithm for computing this metric and the associated mathematical formulation and analytical proofs. Community Web sites on specific topics are very popular on the Web. Some active Web communities are so huge and diverse that it becomes a challenging issue to efficiently mine meaningful knowledge from the Web communities. In this paper, we develop schemes to discover and browse power users by their activities in online communities. The novelties of this work are two-fold. 1) We define new features to describe user's social activities: statistical features to summarize userspsila activities and relationship-based features to describe interactions between individual users. And, through extensive user study and experiments to compare the performances of the ranking models based on various features, it is shown that the cross reference (CR) feature plays an unique and effective role in discovering power users in post-dominant online communities. 2) Thereafter, we develop a novel interface for effective exploration of power users based on the CR rank. Two schemes are proposed to incrementally navigate a large number of candidate power users with higher CR values: threshold-based navigation and traversal-based one. Experimental results shows that the proposed CR rank can be used for effective browsing of power users: about 70 precision is maintained while retrieving all the power users, which means that we can discover all the power users with relatively small number of false alarms. The Service of Facebook Fan Pages is one of the most popular social network platform for various organizations. Companies can interact with their own fans through the Fan Pages. The interactions include sending direct advertisement, gathering user meetings, and promoting electronic word of mouth (eWoM). For companies that use social network to gather customers' information, to identify the opinion leaders on the internet is very important, since opinion leaders are active persons and have influence on other potential customers. Based on clustering algorithm, we proposed a system that can find the opinion leaders and test our method on the Facebook Fan Pages. The data set includes 410,045 comments from 173,988 users that we gathered from October 2013 to September 2014. We also use classification methods to evaluate our system and find promising result. Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on these measures, we investigate the dynamics of user influence across topics and time. We make several interesting observations. First, popular users who have high indegree are not necessarily influential in terms of spawning retweets or mentions. Second, most influential users can hold significant influence over a variety of topics. Third, influence is not gained spontaneously or accidentally, but through concerted effort such as limiting tweets to a single topic. We believe that these findings provide new insights for viral marketing and suggest that topological measures such as indegree alone reveals very little about the influence of a user. In this paper we investigate the attributes and relative influence of 1.6M Twitter users by tracking 74 million diffusion events that took place on the Twitter follower graph over a two month interval in 2009. Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large number of followers. We also find that URLs that were rated more interesting and or elicited more positive feelings by workers on Mechanical Turk were more likely to spread. In spite of these intuitive results, however, we find that predictions of which particular user or URL will generate large cascades are relatively unreliable. We conclude, therefore, that word-of-mouth diffusion can only be harnessed reliably by targeting large numbers of potential influencers, thereby capturing average effects. Finally, we consider a family of hypothetical marketing strategies, defined by the relative cost of identifying versus compensating potential "influencers." We find that although under some circumstances, the most influential users are also the most cost-effective, under a wide range of plausible assumptions the most cost-effective performance can be realized using "ordinary influencers"---individuals who exert average or even less-than-average influence.