We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize so as to route towards their preferred locations. In a model with stationary and continuous demand and supply, we present a mechanism that incentivizes drivers to both (i) report their location preferences truthfully and (ii) always provide service. In settings with unconstrained driver supply or symmetric demand patterns, our mechanism achieves (full-information) first-best revenue. Under supply constraints and unbalanced demand, we show via simulation that our mechanism improves over existing mechanisms and has performance close to the first-best.
Estimating consumer surplus is challenging because it requires identification of the entire demand curve. We rely on Uber’s “surge” pricing algorithm and the richness of its individual level data to first estimate demand elasticities at several points along the demand curve. We then use these elasticity estimates to estimate consumer surplus. Using almost 50 million individual-level observations and a regression discontinuity design, we estimate that in 2015 the UberX service generated about @math 1.60 of consumer surplus is generated. Back-of-the-envelope calculations suggest that the overall consumer surplus generated by the UberX service in the United States in 2015 was $6.8 billion. Optimizing shared vehicle systems (bike-sharing car-sharing ride-sharing) is more challenging compared to traditional resource allocation settings due to the presence of complex network externalities. In particular, changes in the demand supply at any location (via dynamic pricing, rebalancing of empty vehicles, etc.) affect future supply throughout the system within short timescales. Such externalities are well captured by steady-state Markovian models, which are therefore widely used to analyze and design shared vehicle systems. However, using such models to design pricing control policies is computationally difficult since the resulting optimization problems are high-dimensional and non-convex. To this end, we develop a general approximation framework for designing pricing policies in shared vehicle systems, based on a novel convex relaxation which we term elevated flow relaxation. Our approach provides the first efficient algorithms with rigorous approximation guarantees for a wide range of objective functions (throughput, revenue, welfare). For any shared vehicle system with @math stations and m vehicles, our framework provides a pricing policy with an approximation ratio of 1+(n-1) m. This guarantee is particularly meaningful when m n, the average number of vehicles per station is large, as is often the case in practice. Further, the simplicity of our approach allows us to extend it to more complex settings. Apart from pricing, shared vehicle systems enable other control levers for modulating demand and supply, e.g. rebalancing empty vehicles, redirecting riders to nearby vehicles, etc. Our approach yields efficient algorithms with the same approximation guarantees for all these problems, and in the process, obtains as special cases several existing heuristics and asymptotic guarantees. We also extend our approach to obtain bi-criterion guarantees in multi-objective settings; we illustrate this with the example of Ramsey pricing. From a technical perspective, our work develops a new approach for obtaining control policies with approximation guarantees in steady-state Markovian models. Our approach can be distilled into the following three-step program: (i) construct an upper bound via a relaxation to the original problem that encodes essential conservation laws of the system, (ii) identify a family of control policies inducing known steady-state distributions that achieve the value of the relaxed solution in an appropriate scaling limit (in our case, state-independent policies in the limit m++), and (iii) characterize the performance loss between the finite system (i.e. fixed m) and the scaling limit. This technique may be of independent interest for other settings.  The growth of the "gig" economy generates worker flexibility that, some have speculated, will favor women. We explore one facet of the gig economy by examining labor supply choices and earnings among more than a million rideshare drivers on Uber in the U.S. Perhaps most surprisingly, we find that there is a roughly 7 gender earnings gap among drivers. The uniqueness of our data - knowing exactly the production and compensation functions - permits us to completely unpack the underlying determinants of the gender earnings gap. We find that the entire gender gap is caused by three factors: experience on the platform (learning-by-doing), preferences over where when to work, and preferences for driving speed. This suggests that, as the gig economy grows and brings more flexibility in employment, women's relatively high opportunity cost of non-paid-work time and gender-based preference differences can perpetuate a gender earnings gap even in the absence of discrimination. This paper provides the first comprehensive analysis of Uber's driver-partners, based on both survey data and anonymized, aggregated administrative data. Uber has grown at an exponential rate over the last few years, and drivers who partner with Uber appear to be attracted to the platform in large part because of the flexibility it offers, the level of compensation, and the fact that earnings per hour do not vary much with hours worked, which facilitates part-time and variable hours. Uber's driver-partners are more similar in terms of their age and education to the general workforce than to taxi drivers and chauffeurs. Uber may serve as a bridge for many seeking other employment opportunities, and it may attract well-qualified individuals because, with Uber's star rating system, driver-partners' reputations are explicitly shared with potential customers. Most of Uber's driver-partners had full- or part-time employment prior to joining Uber, and many continued in those positions after starting to drive with the Uber platform, which makes the flexibility to set their own hours all the more valuable. Uber's driver-partners also often cited the desire to smooth fluctuations in their income as a reason for partnering with Uber.  Ride-hailing drivers pay a proportion of their fares to the ride-hailing platform operator, a commission-based compensation model used by many internet-mediated service providers. To Uber drivers, this commission is known as the Uber fee. By contrast, traditional taxi drivers in most US cities make a fixed payment independent of their earnings, usually a weekly or daily medallion lease, but keep every fare dollar net of expenses. We assess these compensation models from a driver’s point of view using an experiment that offered random samples of Boston Uber drivers opportunities to lease a virtual taxi medallion that eliminates the Uber fee. Some drivers were offered a negative fee. Drivers’ labor supply response to our offers reveals a large intertemporal substitution elasticity, on the order of 1.2. At the same time, our virtual lease program was under-subscribed: many drivers who would have benefitted from buying an inexpensive lease chose to opt out. We use these results to compute the average compensation required to make drivers indifferent between ride-hailing and a traditional taxi compensation contract. The results suggest that ride-hailing drivers gain considerably from the opportunity to drive without leasing. 