Inferring latent attributes of people online is an important social computing task, but requires integrating the many heterogeneous sources of information available on the web. We propose learning individual representations of people using neural nets to integrate rich linguistic and network evidence gathered from social media. The algorithm is able to combine diverse cues, such as the text a person writes, their attributes (e.g. gender, employer, education, location) and social relations to other people. We show that by integrating both textual and network evidence, these representations offer improved performance at four important tasks in social media inference on Twitter: predicting (1) gender, (2) occupation, (3) location, and (4) friendships for users. Our approach scales to large datasets and the learned representations can be used as general features in and have the potential to benefit a large number of downstream tasks including link prediction, community detection, or probabilistic reasoning over social networks.
Social media such as blogs, Facebook, Flickr, etc., presents data in a network format rather than classical IID distribution. To address the interdependency among data instances, relational learning has been proposed, and collective inference based on network connectivity is adopted for prediction. However, connections in social media are often multi-dimensional. An actor can connect to another actor for different reasons, e.g., alumni, colleagues, living in the same city, sharing similar interests, etc. Collective inference normally does not differentiate these connections. In this work, we propose to extract latent social dimensions based on network information, and then utilize them as features for discriminative learning. These social dimensions describe diverse affiliations of actors hidden in the network, and the discriminative learning can automatically determine which affiliations are better aligned with the class labels. Such a scheme is preferred when multiple diverse relations are associated with the same network. We conduct extensive experiments on social media data (one from a real-world blog site and the other from a popular content sharing site). Our model outperforms representative relational learning methods based on collective inference, especially when few labeled data are available. The sensitivity of this model and its connection to existing methods are also examined. We present DeepWalk, a novel approach for learning latent representations of vertices in a network. These latent representations encode social relations in a continuous vector space, which is easily exploited by statistical models. DeepWalk generalizes recent advancements in language modeling and unsupervised feature learning (or deep learning) from sequences of words to graphs. DeepWalk uses local information obtained from truncated random walks to learn latent representations by treating walks as the equivalent of sentences. We demonstrate DeepWalk's latent representations on several multi-label network classification tasks for social networks such as BlogCatalog, Flickr, and YouTube. Our results show that DeepWalk outperforms challenging baselines which are allowed a global view of the network, especially in the presence of missing information. DeepWalk's representations can provide F1 scores up to 10 higher than competing methods when labeled data is sparse. In some experiments, DeepWalk's representations are able to outperform all baseline methods while using 60 less training data. DeepWalk is also scalable. It is an online learning algorithm which builds useful incremental results, and is trivially parallelizable. These qualities make it suitable for a broad class of real world applications such as network classification, and anomaly detection. Community detection algorithms are fundamental tools that allow us to uncover organizational principles in networks. When detecting communities, there are two possible sources of information one can use: the network structure, and the features and attributes of nodes. Even though communities form around nodes that have common edges and common attributes, typically, algorithms have only focused on one of these two data modalities: community detection algorithms traditionally focus only on the network structure, while clustering algorithms mostly consider only node attributes. In this paper, we develop Communities from Edge Structure and Node Attributes (CESNA), an accurate and scalable algorithm for detecting overlapping communities in networks with node attributes. CESNA statistically models the interaction between the network structure and the node attributes, which leads to more accurate community detection as well as improved robustness in the presence of noise in the network structure. CESNA has a linear runtime in the network size and is able to process networks an order of magnitude larger than comparable approaches. Last, CESNA also helps with the interpretation of detected communities by finding relevant node attributes for each community. Similarity breeds connection. This principle—the homophily principle—structures network ties of every type, including marriage, friendship, work, advice, support, information transfer, exchange, comembership, and other types of relationship. The result is that people's personal networks are homogeneous with regard to many sociodemographic, behavioral, and intrapersonal characteristics. Homophily limits people's social worlds in a way that has powerful implications for the information they receive, the attitudes they form, and the interactions they experience. Homophily in race and ethnicity creates the strongest divides in our personal environments, with age, religion, education, occupation, and gender following in roughly that order. Geographic propinquity, families, organizations, and isomorphic positions in social systems all create contexts in which homophilous relations form. Ties between nonsimilar individuals also dissolve at a higher rate, which sets the stage for the formation of niches (localize... In this paper, we extend existing work on latent attribute inference by leveraging the principle of homophily: we evaluate the inference accuracy gained by augmenting the user features with features derived from the Twitter profiles and postings of her friends. We consider three attributes which have varying degrees of assortativity: gender, age, and political affiliation. Our approach yields a significant and robust increase in accuracy for both age and political affiliation, indicating that our approach boosts performance for attributes with moderate to high assortativity. Furthermore, different neighborhood subsets yielded optimal performance for different attributes, suggesting that different subsamples of the user's neighborhood characterize different aspects of the user herself. Finally, inferences using only the features of a user's neighbors outperformed those based on the user's features alone. This suggests that the neighborhood context alone carries substantial information about the user.