Building successful recommender systems requires uncovering the underlying dimensions that describe the properties of items as well as users' preferences toward them. In domains like clothing recommendation, explaining users' preferences requires modeling the visual appearance of the items in question. This makes recommendation especially challenging, due to both the complexity and subtlety of people's 'visual preferences,' as well as the scale and dimensionality of the data and features involved. Ultimately, a successful model should be capable of capturing considerable variance across different categories and styles, while still modeling the commonalities explained by global' structures in order to combat the sparsity (e.g. cold-start), variability, and scale of real-world datasets. Here, we address these challenges by building such structures to model the visual dimensions across different product categories. With a novel hierarchical embedding architecture, our method accounts for both high-level (colorfulness, darkness, etc.) and subtle (e.g. casualness) visual characteristics simultaneously.
In this paper we study the importance of image based features on the click-through rate (CTR) in the context of a large scale product search engine. Typically product search engines use text based features in their ranking function. We present a novel idea of using image based features, common in the photography literature, in addition to text based features. We used a stochastic gradient boosting based regression model to learn relationships between features and CTR. Our results indicate statistically significant correlations between the image features and CTR. We also see improvements to NDCG and mean standard regression. In online peer-to-peer commerce places where physical examination of the goods is infeasible, textual descriptions, images of the products, reputation of the participants, play key roles. Visual image is a powerful channel to convey crucial information towards e-shoppers and influence their choice. In this paper, we investigate a well-known online marketplace where over millions of products change hands and most are described with the help of one or more images. We present a systematic data mining and knowledge discovery approach that aims to quantitatively dissect the role of images in e-commerce in great detail. Our goal is two-fold. First, we aim to get a thorough understanding of impact of images across various dimensions: product categories, user segments, conversion rate. We present quantitative evaluation of the influence of images and show how to leverage different image aspects, such as quantity and quality, to effectively raise sale. Second, we study interaction of image data with other selling dimensions by jointly modeling them with user behavior data. Results suggest that "watch" behavior encodes complex signals combining both attention and hesitation from buyer, in which image still holds an important role when compared to other selling variables, especially for products for which appearance is important. We conclude on how these findings can benefit sellers in a high competitive online e-commerce market.