Rapid development of Internet technologies promotes traditional newspapers to report news on social networks. However, people on social networks may have different needs which naturally arises the question: whether can we analyze the influence of writing style on news quality automatically and assist writers in improving news quality? It's challenging due to writing style and 'quality' are hard to measure. First, we use 'popularity' as the measure of 'quality'. It is natural on social networks but brings new problems: popularity are also influenced by event and publisher. So we design two methods to alleviate their influence. Then, we proposed eight types of linguistic features (53 features in all) according eight writing guidelines and analyze their relationship with news quality. The experimental results show these linguistic features influence greatly on news quality. Based on it, we design a news quality assessment model on social network (SNQAM). SNQAM performs excellently on predicting quality, presenting interpretable quality score and giving accessible suggestions on how to improve it according to writing guidelines we referred to.
People and information are two core dimensions in a social network. People sharing information (such as blogs, news, albums, etc.) is the basic behavior. In this paper, we focus on predicting item-level social influence to answer the question Who should share What, which can be extended into two information retrieval scenarios: (1) Users ranking: given an item, who should share it so that its diffusion range can be maximized in a social network; (2) Web posts ranking: given a user, what should she share to maximize her influence among her friends. We formulate the social influence prediction problem as the estimation of a user-post matrix, in which each entry represents the strength of influence of a user given a web post. We propose a Hybrid Factor Non-Negative Matrix Factorization (HF-NMF) approach for item-level social influence modeling, and devise an efficient projected gradient method to solve the HF-NMF problem. Intensive experiments are conducted and demonstrate the advantages and characteristics of the proposed method. Modeling and predicting retweeting dynamics in social media has important implications to an array of applications. Existing models either fail to model the triggering effect of retweeting dynamics, e.g., the model based on reinforced Poisson process, or are hard to be trained using only the retweeting dynamics of individual tweet, e.g., the model based on self-exciting Hawkes process. In this paper, motivated by the observation that each retweeting dynamics is generally dominated by a handful of key nodes that separately trigger a high number of retweets, we propose a mixture process to model and predict retweeting dynamics, with each subprocess capturing the retweeting dynamics initiated by a key node. Experiments demonstrate that the proposed model outperforms the state-of-the-art model. 