Society is often polarized by controversial issues, that split the population into groups of opposing views. When such issues emerge on social media, we often observe the creation of 'echo chambers', i.e., situations where like-minded people reinforce each other's opinion, but do not get exposed to the views of the opposing side. In this paper we study algorithmic techniques for bridging these chambers, and thus, reducing controversy. Specifically, we represent the discussion on a controversial issue with an endorsement graph, and cast our problem as an edge-recommendation problem on this graph. The goal of the recommendation is to reduce the controversy score of the graph, which is measured by a recently-developed metric based on random walks. At the same time, we take into account the acceptance probability of the recommended edge, which represents how likely the edge is to materialize in the endorsement graph. We propose a simple model based on a recently-developed user-level controversy score, that is competitive with state-of- the-art link-prediction algorithms. We thus aim at finding the edges that produce the largest reduction in the controversy score, in expectation. To solve this problem, we propose an efficient algorithm, which considers only a fraction of all the combinations of possible edges. Experimental results show that our algorithm is more efficient than a simple greedy heuristic, while producing comparable score reduction. Finally, a comparison with other state-of-the-art edge-addition algorithms shows that this problem is fundamentally different from what has been studied in the literature.
Controlling the dissemination of an entity (e.g., meme, virus, etc) on a large graph is an interesting problem in many disciplines. Examples include epidemiology, computer security, marketing, etc. So far, previous studies have mostly focused on removing or inoculating nodes to achieve the desired outcome. We shift the problem to the level of edges and ask: which edges should we add or delete in order to speed-up or contain a dissemination? First, we propose effective and scalable algorithms to solve these dissemination problems. Second, we conduct a theoretical study of the two problems and our methods, including the hardness of the problem, the accuracy and complexity of our methods, and the equivalence between the different strategies and problems. Third and lastly, we conduct experiments on real topologies of varying sizes to demonstrate the effectiveness and scalability of our approaches.