User engagement refers to the amount of interaction an instance (e.g., tweet, news, and forum post) achieves. Ranking the items in social media websites based on the amount of user participation in them, can be used in different applications, such as recommender systems. In this paper, we consider a tweet containing a rating for a movie as an instance and focus on ranking the instances of each user based on their engagement, i.e., the total number of retweets and favorites it will gain. For this task, we define several features which can be extracted from the meta-data of each tweet. The features are partitioned into three categories: user-based, movie-based, and tweet-based. We show that in order to obtain good results, features from all categories should be considered. We exploit regression and learning to rank methods to rank the tweets and propose to aggregate the results of regression and learning to rank methods to achieve better performance. We have run our experiments on an extended version of MovieTweeting dataset provided by ACM RecSys Challenge 2014. The results show that learning to rank approach outperforms most of the regression models and the combination can improve the performance significantly.
Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even though a lot of information is shared in Twitter, little is known yet about how and why certain information spreads more widely than others. In this paper, we examine a number of features that might affect retweetability of tweets. We gathered content and contextual features from 74M tweets and used this data set to identify factors that are significantly associated with retweet rate. We also built a predictive retweet model. We found that, amongst content features, URLs and hashtags have strong relationships with retweetability. Amongst contextual features, the number of followers and followees as well as the age of the account seem to affect retweetability, while, interestingly, the number of past tweets does not predict retweetability of a user's tweet. We believe that this research would inform the design of sensemaking and analytics tools for social media streams. We present a new methodology for predicting the spread of information in a social network. We focus on the Twitter network, where information is in the form of 140 character messages called tweets, and information is spread by users forwarding tweets, a practice known as retweeting. Using data of who and what was retweeted, we train a probabilistic collaborative filter model to predict future retweets. We find that the most important features for prediction are the identity of the source of the tweet and retweeter. Our methodology is quite flexible and be used as a basis for other prediction models in social networks.