We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. In particular, we represent both user and brand profiles as trees where nodes correspond to categories and sub-categories in the associated On-line Social Network. When categories involve posts and comments, the comparison is based on word embedding, and this allows to take into account the similarity between topics popular in the brand profile and user preferences. Results on real datasets show that our approach is successfull in identifying the most suitable set of users to be used as target for a given advertisement campaign.
Knowledge about computer users is very beneficial for assisting them, predicting their future actions or detecting masqueraders. In this paper, a new approach for creating and recognizing automatically the behavior profile of a computer user is presented. In this case, a computer user behavior is represented as the sequence of the commands she he types during her his work. This sequence is transformed into a distribution of relevant subsequences of commands in order to find out a profile that defines its behavior. Also, because a user profile is not necessarily fixed but rather it evolves changes, we propose an evolving method to keep up to date the created profiles using an Evolving Systems approach. In this paper, we combine the evolving classifier with a trie-based user profiling to obtain a powerful self-learning online scheme. We also develop further the recursive formula of the potential of a data point to become a cluster center using cosine distance, which is provided in the Appendix. The novel approach proposed in this paper can be applicable to any problem of dynamic evolving user behavior modeling where it can be represented as a sequence of actions or events. It has been evaluated on several real data streams.