In revenue maximization of selling a digital product in a social network, the utility of an agent is often considered to have two parts: a private valuation, and linearly additive influences from other agents. We study the incomplete information case where agents know a common distribution about others' private valuations, and make decisions simultaneously. The "rational behavior" of agents in this case is captured by the well-known Bayesian Nash equilibrium. Two challenging questions arise: how to compute an equilibrium and how to optimize a pricing strategy accordingly to maximize the revenue assuming agents follow the equilibrium? In this paper, we mainly focus on the natural model where the private valuation of each agent is sampled from a uniform distribution, which turns out to be already challenging. Our main result is a polynomial-time algorithm that can exactly compute the equilibrium and the optimal price, when pairwise influences are non-negative. If negative influences are allowed, computing any equilibrium even approximately is PPAD-hard. Our algorithm can also be used to design an FPTAS for optimizing discriminative price profile.
 Selfish routing is a classical mathematical model of how self-interested users might route traffic through a congested network. The outcome of selfish routing is generally inefficient, in that it fails to optimize natural objective functions. The price of anarchy is a quantitative measure of this inefficiency. We survey recent work that analyzes the price of anarchy of selfish routing. We also describe related results on bounding the worst-possible severity of a phenomenon called Braess's Paradox, and on three techniques for reducing the price of anarchy of selfish routing. This survey concentrates on the contributions of the author's PhD thesis, but also discusses several more recent results in the area. Abstract How should a monopolist price a durable good or a new technology that is subject to network externalities? In particular, should the monopolist set a low “introductory price” to attract a “critical mass” of adopters? In this paper, we provide intuition as to when and why introductory pricing might occur in the presence of network externalities. Incomplete information about demand or asymmetric information about costs is necessary for introductory pricing to occur in equilibrium when consumers are small.