Identifying influential nodes that can jointly trigger the maximum influence spread in networks is a fundamental problem in many applications such as viral marketing, online advertising, and disease control. Most existing studies assume that social influence is static and they fail to capture the dynamics of influence in reality. In this work, we address the dynamic influence challenge by designing efficient streaming methods that can identify influential nodes from highly dynamic node interaction streams. We first propose a general time-decaying dynamic interaction network (TDN) model to model node interaction streams with the ability to smoothly discard outdated data. Based on the TDN model, we design three algorithms, i.e., SieveADN, BasicReduction, and HistApprox. SieveADN identifies influential nodes from a special kind of TDNs with efficiency. BasicReduction uses SieveADN as a basic building block to identify influential nodes from general TDNs. HistApprox significantly improves the efficiency of BasicReduction. More importantly, we theoretically show that all three algorithms enjoy constant factor approximation guarantees. Experiments conducted on various real interaction datasets demonstrate that our approach finds near-optimal solutions with speed at least @math to @math times faster than baseline methods.
As both social network structure and strength of influence between individuals evolve constantly, it requires tracking the influential nodes under a dynamic setting. To address this problem, we explore the Influential Node Tracking (INT) problem as an extension to the traditional Influence Maximization problem (IM) under dynamic social networks. While the Influence Maximization problem aims at identifying a set of @math nodes to maximize the joint influence under one static network, the INT problem focuses on tracking a set of influential nodes that keeps maximizing the influence as the network evolves. Utilizing the smoothness of the evolution of the network structure, we propose an efficient algorithm, Upper Bound Interchange Greedy (UBI) and a variant, UBI+. Instead of constructing the seed set from the ground, we start from the influential seed set we found previously and implement node replacement to improve the influence coverage. Furthermore, by using a fast update method by calculating the marginal gain of nodes, our algorithm can scale to dynamic social networks with millions of nodes. Empirical experiments on three real large-scale dynamic social networks show that our UBI and its variants, UBI+ achieves better performance in terms of both influence coverage and running time. LetN be a finite set andz be a real-valued function defined on the set of subsets ofN that satisfies z(S)+z(T)gez(SxcupT)+z(SxcapT) for allS, T inN. Such a function is called submodular. We consider the problem maxSsubN a(S):|S|leK,z(S) submodular . Several hard combinatorial optimization problems can be posed in this framework. For example, the problem of finding a maximum weight independent set in a matroid, when the elements of the matroid are colored and the elements of the independent set can have no more thanK colors, is in this class. The uncapacitated location problem is a special case of this matroid optimization problem. We analyze greedy and local improvement heuristics and a linear programming relaxation for this problem. Our results are worst case bounds on the quality of the approximations. For example, whenz(S) is nondecreasing andz(0) = 0, we show that a ldquogreedyrdquo heuristic always produces a solution whose value is at least 1 –[(K – 1) K] K times the optimal value. This bound can be achieved for eachK and has a limiting value of (e – 1) e, where e is the base of the natural logarithm.