Abstract While the public claim concern for their privacy, they frequently appear to overlook it. This disparity between concern and behaviour is known as the Privacy Paradox. Such issues are particularly prevalent on wearable devices. These products can store personal data, such as text messages and contact details. However, owners rarely use protective features. Educational games can be effective in encouraging changes in behaviour. Therefore, we developed the first privacy game for (Android) Wear OS watches. 10 participants used smartwatches for two months, allowing their high-level settings to be monitored. Five individuals were randomly assigned to our treatment group, and they played a dynamically-customised privacy-themed game. To minimise confounding variables, the other five received the same app but lacking the privacy topic. The treatment group improved their protection, with their usage of screen locks significantly increasing ( p = 0.043). In contrast, 80 of the control group continued to never restrict their settings. After the posttest phase, we evaluated behavioural rationale through semi-structured interviews. Privacy concerns became more nuanced in the treatment group, with opinions aligning with behaviour. Actions appeared influenced primarily by three factors: convenience, privacy salience and data sensitivity. This is the first smartwatch game to encourage privacy-protective behaviour.
The present paper focuses on Cyber Security Awareness Campaigns, and aims to identify key factors regarding security which may lead them to failing to appropriately change people’s behaviour. Past and current efforts to improve information-security practices and promote a sustainable society have not had the desired impact. It is important therefore to critically reflect on the challenges involved in improving information security behaviours for citizens, consumers and employees. In particular, our work considers these challenges from a Psychology perspective, as we believe that understanding how people perceive risks is critical to creating effective awareness campaigns. Changing behaviour requires more than providing information about risks and reactive behaviours – firstly, people must be able to understand and apply the advice, and secondly, they must be motivated and willing to do so – and the latter requires changes to attitudes and intentions. These antecedents of behaviour change are identified in several psychological models of behaviour. We review the suitability of persuasion techniques, including the widely used ‘fear appeals’. From this range of literature, we extract essential components for an awareness campaign as well as factors which can lead to a campaign’s success or failure. Finally, we present examples of existing awareness campaigns in different cultures (the UK and Africa) and reflect on these.