Automatically generated fake restaurant reviews are a threat to online review systems. Recent research has shown that users have difficulties in detecting machine-generated fake reviews hiding among real restaurant reviews. The method used in this work (char-LSTM ) has one drawback: it has difficulties staying in context, i.e. when it generates a review for specific target entity, the resulting review may contain phrases that are unrelated to the target, thus increasing its detectability. In this work, we present and evaluate a more sophisticated technique based on neural machine translation (NMT) with which we can generate reviews that stay on-topic. We test multiple variants of our technique using native English speakers on Amazon Mechanical Turk. We demonstrate that reviews generated by the best variant have almost optimal undetectability (class-averaged F-score 47 ). We conduct a user study with skeptical users and show that our method evades detection more frequently compared to the state-of-the-art (average evasion 3.2 4 vs 1.5 4) with statistical significance, at level = 1 (Section 4.3). We develop very effective detection tools and reach average F-score of 97 in classifying these. Although fake reviews are very effective in fooling people, effective automatic detection is still feasible.
Technology is rapidly evolving, and with it comes increasingly sophisticated bots (i.e. software robots) which automatically produce content to inform, influence, and deceive genuine users. This is particularly a problem for social media networks where content tends to be extremely short, informally written, and full of inconsistencies. Motivated by the rise of bots on these networks, we investigate the ease with which a bot can deceive a human. In particular, we focus on deceiving a human into believing that an automatically generated sample of text was written by a human, as well as analysing which factors affect how convincing the text is. To accomplish this, we train a set of models to write text about several distinct topics, to simulate a bot's behaviour, which are then evaluated by a panel of judges. We find that: (1) typical Internet users are twice as likely to be deceived by automated content than security researchers; (2) text that disagrees with the crowd's opinion is more believably human; (3) light-hearted topics such as Entertainment are significantly easier to deceive with than factual topics such as Science; and (4) automated text on Adult content is the most deceptive regardless of a user's background.  False information can be created and spread easily through the web and social media platforms, resulting in widespread real-world impact. Characterizing how false information proliferates on social platforms and why it succeeds in deceiving readers are critical to develop efficient detection algorithms and tools for early detection. A recent surge of research in this area has aimed to address the key issues using methods based on feature engineering, graph mining, and information modeling. Majority of the research has primarily focused on two broad categories of false information: opinion-based (e.g., fake reviews), and fact-based (e.g., false news and hoaxes). Therefore, in this work, we present a comprehensive survey spanning diverse aspects of false information, namely (i) the actors involved in spreading false information, (ii) rationale behind successfully deceiving readers, (iii) quantifying the impact of false information, (iv) measuring its characteristics across different dimensions, and finally, (iv) algorithms developed to detect false information. In doing so, we create a unified framework to describe these recent methods and highlight a number of important directions for future research.