Extensive research has been conducted on query log analysis. A query log is generally represented as a bipartite graph on a query set and a URL set. Most of the traditional methods used the raw click frequency to weigh the link between a query and a URL on the click graph. In order to address the disadvantages of raw click frequency, researchers proposed the entropy-biased model, which incorporates raw click frequency with inverse query frequency of the URL as the weighting scheme for query representation. In this paper, we observe that the inverse query frequency can be considered a global property of the URL on the click graph, which is more informative than raw click frequency, which can be considered a local property of the URL. Based on this insight, we develop the global consistency model for query representation, which utilizes the click frequency and the inverse query frequency of a URL in a consistent manner. Furthermore, we propose a new scheme called inverse URL frequency as an effective way to capture the global property of a URL. Experiments have been conducted on the AOL search engine log data. The result shows that our global consistency model achieved better performance than the current models.
  We show that incorporating user behavior data can significantly improve ordering of top results in real web search setting. We examine alternatives for incorporating feedback into the ranking process and explore the contributions of user feedback compared to other common web search features. We report results of a large scale evaluation over 3,000 queries and 12 million user interactions with a popular web search engine. We show that incorporating implicit feedback can augment other features, improving the accuracy of a competitive web search ranking algorithms by as much as 31 relative to the original performance. Search engine click logs provide an invaluable source of relevance information, but this information is biased. A key source of bias is presentation order: the probability of click is influenced by a document's position in the results page. This paper focuses on explaining that bias, modelling how probability of click depends on position. We propose four simple hypotheses about how position bias might arise. We carry out a large data-gathering effort, where we perturb the ranking of a major search engine, to see how clicks are affected. We then explore which of the four hypotheses best explains the real-world position effects, and compare these to a simple logistic regression model. The data are not well explained by simple position models, where some users click indiscriminately on rank 1 or there is a simple decay of attention over ranks. A 'cascade' model, where users view results from top to bottom and leave as soon as they see a worthwhile document, is our best explanation for position bias in early ranks This work presents the use of click graphs in improving query intent classifiers, which are critical if vertical search and general-purpose search services are to be offered in a unified user interface. Previous works on query classification have primarily focused on improving feature representation of queries, e.g., by augmenting queries with search engine results. In this work, we investigate a completely orthogonal approach --- instead of enriching feature representation, we aim at drastically increasing the amounts of training data by semi-supervised learning with click graphs. Specifically, we infer class memberships of unlabeled queries from those of labeled ones according to their proximities in a click graph. Moreover, we regularize the learning with click graphs by content-based classification to avoid propagating erroneous labels. We demonstrate the effectiveness of our algorithms in two different applications, product intent and job intent classification. In both cases, we expand the training data with automatically labeled queries by over two orders of magnitude, leading to significant improvements in classification performance. An additional finding is that with a large amount of training data obtained in this fashion, classifiers using only query words phrases as features can work remarkably well. The performance of web search engines may often deteriorate due to the diversity and noisy information contained within web pages. User click-through data can be used to introduce more accurate description (metadata) for web pages, and to improve the search performance. However, noise and incompleteness, sparseness, and the volatility of web pages and queries are three major challenges for research work on user click-through log mining. In this paper, we propose a novel iterative reinforced algorithm to utilize the user click-through data to improve search performance. The algorithm fully explores the interrelations between queries and web pages, and effectively finds "virtual queries" for web pages and overcomes the challenges discussed above. Experiment results on a large set of MSN click-through log data show a significant improvement on search performance over the naive query log mining algorithm as well as the baseline search engine. Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular head queries. Since rare queries possess much less information (e.g., clicks) than popular queries in the query logs, it is much more difficult to efficiently suggest relevant queries to a rare query. In this paper, we propose an optimal rare query suggestion framework by leveraging implicit feedbacks from users in the query logs. Our model resembles the principle of pseudo-relevance feedback which assumes that top-returned results by search engines are relevant. However, we argue that the clicked URLs and skipped URLs contain different levels of information and thus should be treated differently. Hence, our framework optimally combines both the click and skip information from users and uses a random walk model to optimize the query correlation. Our model specifically optimizes two parameters: (1) the restarting (jumping) rate of random walk, and (2) the combination ratio of click and skip information. Unlike the Rocchio algorithm, our learning process does not involve the content of the URLs but simply leverages the click and skip counts in the query-URL bipartite graphs. Consequently, our model is capable of scaling up to the need of commercial search engines. Experimental results on one-month query logs from a large commercial search engine with over 40 million rare queries demonstrate the superiority of our framework, with statistical significance, over the traditional random walk models and pseudo-relevance feedback models.   !# @math ) 4 ' " + @math 4 ) @ & A B C D E . * . ! 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