The problem of influence maximization is to select the most influential individuals in a social network. With the popularity of social network sites, and the development of viral marketing, the importance of the problem has been increased. The influence maximization problem is NP-hard, and therefore, there will not exist a polynomial-time algorithm to solve the problem unless P=NP. Many heuristics are proposed to find a nearly good solution in a shorter time. In this paper, we propose two heuristic algorithms to find good solutions. The heuristics are based on two ideas: (1) vertices of high degree have more influence in the network, and (2) nearby vertices influence on almost analogous sets of vertices. We evaluate our algorithms on several well-known data sets and show that our heuristics achieve better results (up to @math in influence spread) for this problem in a shorter time (up to @math improvement in the running time).
Given a water distribution network, where should we place sensors toquickly detect contaminants? Or, which blogs should we read to avoid missing important stories?. These seemingly different problems share common structure: Outbreak detection can be modeled as selecting nodes (sensor locations, blogs) in a network, in order to detect the spreading of a virus or information asquickly as possible. We present a general methodology for near optimal sensor placement in these and related problems. We demonstrate that many realistic outbreak detection objectives (e.g., detection likelihood, population affected) exhibit the property of "submodularity". We exploit submodularity to develop an efficient algorithm that scales to large problems, achieving near optimal placements, while being 700 times faster than a simple greedy algorithm. We also derive online bounds on the quality of the placements obtained by any algorithm. Our algorithms and bounds also handle cases where nodes (sensor locations, blogs) have different costs. We evaluate our approach on several large real-world problems,including a model of a water distribution network from the EPA, andreal blog data. The obtained sensor placements are provably near optimal, providing a constant fraction of the optimal solution. We show that the approach scales, achieving speedups and savings in storage of several orders of magnitude. We also show how the approach leads to deeper insights in both applications, answering multicriteria trade-off, cost-sensitivity and generalization questions.