In the context of mining for frequent patterns using the standard levelwise algorithm, the following question arises: given the current level and the current set of frequent patterns, what is the maximal number of candidate patterns that can be generated on the next level? We answer this question by providing a tight upper bound, derived from a combinatorial result from the sixties by Kruskal and Katona. Our result is useful to reduce the number of database scans.
We consider the problem of analyzing market-basket data and present several important contributions. First, we present a new algorithm for finding large itemsets which uses fewer passes over the data than classic algorithms, and yet uses fewer candidate itemsets than methods based on sampling. We investigate the idea of item reordering, which can improve the low-level efficiency of the algorithm. Second, we present a new way of generating “implication rules,” which are normalized based on both the antecedent and the consequent and are truly implications (not simply a measure of co-occurrence), and we show how they produce more intuitive results than other methods. Finally, we show how different characteristics of real data, as opposed by synthetic data, can dramatically affect the performance of the system and the form of the results.