Mobile sensing has become a promising paradigm for mobile users to obtain information by task crowd- sourcing. However, due to the social preferences of mobile users, the quality of sensing reports may be impacted by the underlying social attributes and selfishness of individuals. Therefore, it is crucial to con- sider the social impacts and trustworthiness of mobile users when selecting task participants in mobile sensing. In this paper, we propose a Social Aware Crowdsourcing with Reputation Management (SACRM) scheme to select the well-suited participants and allocate the task rewards in mobile sensing. Specifically, we consider the social attributes, task delay and reputation in crowdsourcing and propose a participant selection scheme to choose the well-suited participants for the sensing task under a fixed task budget. A report assessment and rewarding scheme is also introduced to measure the quality of the sensing reports and allocate the task rewards based the assessed report quality. In addition, we develop a reputation management scheme to evaluate the trustworthiness and cost performance ratio of mobile users for par- ticipant selection. Theoretical analysis and extensive simulations demonstrate that SACRM can efficiently improve the crowdsourcing utility and effectively stimulate the participants to improve the quality of their sensing reports.
Mobile phones have evolved from devices that are just used for voice and text communication to platforms that are able to capture and transmit a range of data types (image, audio, and location). The adoption of these increasingly capable devices by society has enabled a potentially pervasive sensing paradigm - participatory sensing. A coordinated participatory sensing system engages individuals carrying mobile phones to explore phenomena of interest using in situ data collection. For participatory sensing to succeed, several technical challenges need to be solved. In this paper, we discuss one particular issue: developing a recruitment framework to enable organizers to identify well-suited participants for data collections based on geographic and temporal availability as well as participation habits. This recruitment system is evaluated through a series of pilot data collections where volunteers explored sustainable processes on a university campus. The idea of social participatory sensing provides a substrate to benefit from friendship relations in recruiting a critical mass of participants willing to attend in a sensing campaign. However, the selection of suitable participants who are trustable and provide high quality contributions is challenging. In this paper, we propose a recruitment framework for social participatory sensing. Our framework leverages multi-hop friendship relations to identify and select suitable and trustworthy participants among friends or friends of friends, and finds the most trustable paths to them. The framework also includes a suggestion component which provides a cluster of suggested friends along with the path to them, which can be further used for recruitment or friendship establishment. Simulation results demonstrate the efficacy of our proposed recruitment framework in terms of selecting a large number of well-suited participants and providing contributions with high overall trust, in comparison with one-hop recruitment architecture.