Inferring latent attributes of people online is an important social computing task, but requires integrating the many heterogeneous sources of information available on the web. We propose learning individual representations of people using neural nets to integrate rich linguistic and network evidence gathered from social media. The algorithm is able to combine diverse cues, such as the text a person writes, their attributes (e.g. gender, employer, education, location) and social relations to other people. We show that by integrating both textual and network evidence, these representations offer improved performance at four important tasks in social media inference on Twitter: predicting (1) gender, (2) occupation, (3) location, and (4) friendships for users. Our approach scales to large datasets and the learned representations can be used as general features in and have the potential to benefit a large number of downstream tasks including link prediction, community detection, or probabilistic reasoning over social networks.
Social media outlets such as Twitter have become an important forum for peer interaction. Thus the ability to classify latent user attributes, including gender, age, regional origin, and political orientation solely from Twitter user language or similar highly informal content has important applications in advertising, personalization, and recommendation. This paper includes a novel investigation of stacked-SVM-based classification algorithms over a rich set of original features, applied to classifying these four user attributes. It also includes extensive analysis of features and approaches that are effective and not effective in classifying user attributes in Twitter-style informal written genres as distinct from the other primarily spoken genres previously studied in the user-property classification literature. Our models, singly and in ensemble, significantly outperform baseline models in all cases. A detailed analysis of model components and features provides an often entertaining insight into distinctive language-usage variation across gender, age, regional origin and political orientation in modern informal communication. Location plays an essential role in our lives, bridging our online and offline worlds. This paper explores the interplay between people's location, interactions, and their social ties within a large real-world dataset. We present and evaluate Flap, a system that solves two intimately related tasks: link and location prediction in online social networks. For link prediction, Flap infers social ties by considering patterns in friendship formation, the content of people's messages, and user location. We show that while each component is a weak predictor of friendship alone, combining them results in a strong model, accurately identifying the majority of friendships. For location prediction, Flap implements a scalable probabilistic model of human mobility, where we treat users with known GPS positions as noisy sensors of the location of their friends. We explore supervised and unsupervised learning scenarios, and focus on the efficiency of both learning and inference. We evaluate Flap on a large sample of highly active users from two distinct geographical areas and show that it (1) reconstructs the entire friendship graph with high accuracy even when no edges are given; and (2) infers people's fine-grained location, even when they keep their data private and we can only access the location of their friends. Our models significantly outperform current comparable approaches to either task. While user attribute extraction on social media has received considerable attention, existing approaches, mostly supervised, encounter great difficulty in obtaining gold standard data and are therefore limited to predicting unary predicates (e.g., gender). In this paper, we present a weaklysupervised approach to user profile extraction from Twitter. Users’ profiles from social media websites such as Facebook or Google Plus are used as a distant source of supervision for extraction of their attributes from user-generated text. In addition to traditional linguistic features used in distant supervision for information extraction, our approach also takes into account network information, a unique opportunity offered by social media. We test our algorithm on three attribute domains: spouse, education and job; experimental results demonstrate our approach is able to make accurate predictions for users’ attributes based on their tweets. 1 In this study we investigate how social media shape the networked public sphere and facilitate communication between communities with different political orientations. We examine two networks of political communication on Twitter, comprised of more than 250,000 tweets from the six weeks leading up to the 2010 U.S. congressional midterm elections. Using a combination of network clustering algorithms and manually-annotated data we demonstrate that the network of political retweets exhibits a highly segregated partisan structure, with extremely limited connectivity between left- and right-leaning users. Surprisingly this is not the case for the user-to-user mention network, which is dominated by a single politically heterogeneous cluster of users in which ideologically-opposed individuals interact at a much higher rate compared to the network of retweets. To explain the distinct topologies of the retweet and mention networks we conjecture that politically motivated individuals provoke interaction by injecting partisan content into information streams whose primary audience consists of ideologically-opposed users. We conclude with statistical evidence in support of this hypothesis. Existing models for social media personal analytics assume access to thousands of messages per user, even though most users author content only sporadically over time. Given this sparsity, we: (i) leverage content from the local neighborhood of a user; (ii) evaluate batch models as a function of size and the amount of messages in various types of neighborhoods; and (iii) estimate the amount of time and tweets required for a dynamic model to predict user preferences. We show that even when limited or no selfauthored data is available, language from friend, retweet and user mention communications provide sufficient evidence for prediction. When updating models over time based on Twitter, we find that political preference can be often be predicted using roughly 100 tweets, depending on the context of user selection, where this could mean hours, or weeks, based on the author’s tweeting frequency. While much work has considered the problem of latent attribute inference for users of social media such as Twitter, little has been done on non-English-based content and users. Here, we conduct the first assessment of latent attribute inference in languages beyond English, focusing on gender inference. We find that the gender inference problem in quite diverse languages can be addressed using existing machinery. Further, accuracy gains can be made by taking language-specific features into account. We identify languages with complex orthography, such as Japanese, as difficult for existing methods, suggesting a valuable direction for future research. Automatically inferring user demographics from social media posts is useful for both social science research and a range of downstream applications in marketing and politics. We present the first extensive study where user behaviour on Twitter is used to build a predictive model of income. We apply non-linear methods for regression, i.e. Gaussian Processes, achieving strong correlation between predicted and actual user income. This allows us to shed light on the factors that characterise income on Twitter and analyse their interplay with user emotions and sentiment, perceived psycho-demographics and language use expressed through the topics of their posts. Our analysis uncovers correlations between different feature categories and income, some of which reflect common belief e.g. higher perceived education and intelligence indicates higher earnings, known differences e.g. gender and age differences, however, others show novel findings e.g. higher income users express more fear and anger, whereas lower income users express more of the time emotion and opinions. Sociolinguistic studies investigate the relation between language and extra-linguistic variables. This requires both representative text data and the associated socio-economic meta-data of the subjects. Traditionally, sociolinguistic studies use small samples of hand-curated data and meta-data. This can lead to exaggerated or false conclusions. Using social media data offers a large-scale source of language data, but usually lacks reliable socio-economic meta-data. Our research aims to remedy both problems by exploring a large new data source, international review websites with user profiles. They provide more text data than manually collected studies, and more meta-data than most available social media text. We describe the data and present various pilot studies, illustrating the usefulness of this resource for sociolinguistic studies. Our approach can help generate new research hypotheses based on data-driven findings across several countries and languages.