We introduce a framework that uses Generative Adversarial Networks (GANs) to study cognitive properties like memorability, aesthetics, and emotional valence. These attributes are of interest because we do not have a concrete visual definition of what they entail. What does it look like for a dog to be more or less memorable? GANs allow us to generate a manifold of natural-looking images with fine-grained differences in their visual attributes. By navigating this manifold in directions that increase memorability, we can visualize what it looks like for a particular generated image to become more or less memorable. The resulting visual definitions" surface image properties (like object size") that may underlie memorability. Through behavioral experiments, we verify that our method indeed discovers image manipulations that causally affect human memory performance. We further demonstrate that the same framework can be used to analyze image aesthetics and emotional valence. Visit the GANalyze website at this http URL.
Memorability is considered to be an important characteristic of visual content, whereas for advertisement and educational purposes it is often crucial. Despite numerous studies on understanding and predicting image memorability, there are almost no achievements in memorability modification. In this work, we study two approaches to image editing - GAN and classical image processing - and show their impact on memorability. The visual features which influence memorability directly stay unknown till now, hence it is impossible to control it manually. As a solution, we let GAN learn it deeply using labeled data, and then use it for conditional generation of new images. By analogy with algorithms which edit facial attributes, we consider memorability as yet another attribute and operate with it in the same way. Obtained data is also interesting for analysis, simply because there are no real-world examples of successful change of image memorability while preserving its other attributes. We believe this may give many new answers to the question "what makes an image memorable?" Apart from that we also study the influence of conventional photo-editing tools (Photoshop, Instagram, etc.) used daily by a wide audience on memorability. In this case, we start from real practical methods and study it using statistics and recent advances in memorability prediction. Photographers, designers, and advertisers will benefit from the results of this study directly. Recent works have shown that it is possible to automatically predict intrinsic image properties like memorability. In this paper, we take a step forward addressing the question: "Can we make an image more memorable?". Methods for automatically increasing image memorability would have an impact in many application fields like education, gaming or advertising. Our work is inspired by the popular editing-by-applying-filters paradigm adopted in photo editing applications, like Instagram and Prisma. In this context, the problem of increasing image memorability maps to that of retrieving memorabilizing'' filters or style seeds''. Still, users generally have to go through most of the available filters before finding the desired solution, thus turning the editing process into a resource and time consuming task. In this work, we show that it is possible to automatically retrieve the best style seeds for a given image, thus remarkably reducing the number of human attempts needed to find a good match. Our approach leverages from recent advances in the field of image synthesis and adopts a deep architecture for generating a memorable picture from a given input image and a style seed. Importantly, to automatically select the best style a novel learning-based solution, also relying on deep models, is proposed. Our experimental evaluation, conducted on publicly available benchmarks, demonstrates the effectiveness of the proposed approach for generating memorable images through automatic style seed selection. Contemporary life bombards us with many new images of faces every day, which poses non-trivial constraints on human memory. The vast majority of face photographs are intended to be remembered, either because of personal relevance, commercial interests or because the pictures were deliberately designed to be memorable. Can we make a portrait more memorable or more forgettable automatically? Here, we provide a method to modify the memorability of individual face photographs, while keeping the identity and other facial traits (e.g. age, attractiveness, and emotional magnitude) of the individual fixed. We show that face photographs manipulated to be more memorable (or more forgettable) are indeed more often remembered (or forgotten) in a crowd-sourcing experiment with an accuracy of 74 . Quantifying and modifying the 'memorability' of a face lends itself to many useful applications in computer vision and graphics, such as mnemonic aids for learning, photo editing applications for social networks and tools for designing memorable advertisements.