Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate various types of auxiliary ads for improving the CTR prediction of the target ad. In particular, we explore auxiliary ads from two viewpoints: one is from the spatial domain, where we consider the contextual ads shown above the target ad on the same page; the other is from the temporal domain, where we consider historically clicked and unclicked ads of the user. The intuitions are that ads shown together may influence each other, clicked ads reflect a user's preferences, and unclicked ads may indicate what a user dislikes to certain extent. In order to effectively utilize these auxiliary data, we propose the Deep Spatio-Temporal neural Networks (DSTNs) for CTR prediction. Our model is able to learn the interactions between each type of auxiliary data and the target ad, to emphasize more important hidden information, and to fuse heterogeneous data in a unified framework. Offline experiments on one public dataset and two industrial datasets show that DSTNs outperform several state-of-the-art methods for CTR prediction. We have deployed the best-performing DSTN in Shenma Search, which is the second largest search engine in China. The A B test results show that the online CTR is also significantly improved compared to our last serving model.
 Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we usually found in the image and audio domains, the input features in web space are always of multi-field and are mostly discrete and categorical while their dependencies are little known. Major user response prediction models have to either limit themselves to linear models or require manually building up high-order combination features. The former loses the ability of exploring feature interactions, while the latter results in a heavy computation in the large feature space. To tackle the issue, we propose two novel models using deep neural networks (DNNs) to automatically learn effective patterns from categorical feature interactions and make predictions of users’ ad clicks. To get our DNNs efficiently work, we propose to leverage three feature transformation methods, i.e., factorisation machines (FMs), restricted Boltzmann machines (RBMs) and denoising auto-encoders (DAEs). This paper presents the structure of our models and their efficient training algorithms. The large-scale experiments with real-world data demonstrate that our methods work better than major state-of-the-art models. Generalized linear models with nonlinear feature transformations are widely used for large-scale regression and classification problems with sparse inputs. Memorization of feature interactions through a wide set of cross-product feature transformations are effective and interpretable, while generalization requires more feature engineering effort. With less feature engineering, deep neural networks can generalize better to unseen feature combinations through low-dimensional dense embeddings learned for the sparse features. However, deep neural networks with embeddings can over-generalize and recommend less relevant items when the user-item interactions are sparse and high-rank. In this paper, we present Wide & Deep learning---jointly trained wide linear models and deep neural networks---to combine the benefits of memorization and generalization for recommender systems. We productionized and evaluated the system on Google Play, a commercial mobile app store with over one billion active users and over one million apps. Online experiment results show that Wide & Deep significantly increased app acquisitions compared with wide-only and deep-only models. We have also open-sourced our implementation in TensorFlow. Automatic music recommendation has become an increasingly relevant problem in recent years, since a lot of music is now sold and consumed digitally. Most recommender systems rely on collaborative filtering. However, this approach suffers from the cold start problem: it fails when no usage data is available, so it is not effective for recommending new and unpopular songs. In this paper, we propose to use a latent factor model for recommendation, and predict the latent factors from music audio when they cannot be obtained from usage data. We compare a traditional approach using a bag-of-words representation of the audio signals with deep convolutional neural networks, and evaluate the predictions quantitatively and qualitatively on the Million Song Dataset. We show that using predicted latent factors produces sensible recommendations, despite the fact that there is a large semantic gap between the characteristics of a song that affect user preference and the corresponding audio signal. We also show that recent advances in deep learning translate very well to the music recommendation setting, with deep convolutional neural networks significantly outperforming the traditional approach. Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed model, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared input to its "wide" and "deep" parts, with no need of feature engineering besides raw features. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of DeepFM over the existing models for CTR prediction, on both benchmark data and commercial data. Many predictive tasks of web applications need to model categorical variables, such as user IDs and demographics like genders and occupations. To apply standard machine learning techniques, these categorical predictors are always converted to a set of binary features via one-hot encoding, making the resultant feature vector highly sparse. To learn from such sparse data effectively, it is crucial to account for the interactions between features. Factorization Machines (FMs) are a popular solution for efficiently using the second-order feature interactions. However, FM models feature interactions in a linear way, which can be insufficient for capturing the non-linear and complex inherent structure of real-world data. While deep neural networks have recently been applied to learn non-linear feature interactions in industry, such as the Wide&Deep by Google and DeepCross by Microsoft, the deep structure meanwhile makes them difficult to train. In this paper, we propose a novel model Neural Factorization Machine (NFM) for prediction under sparse settings. NFM seamlessly combines the linearity of FM in modelling second-order feature interactions and the non-linearity of neural network in modelling higher-order feature interactions. Conceptually, NFM is more expressive than FM since FM can be seen as a special case of NFM without hidden layers. Empirical results on two regression tasks show that with one hidden layer only, NFM significantly outperforms FM with a 7.3 relative improvement. Compared to the recent deep learning methods Wide&Deep and DeepCross, our NFM uses a shallower structure but offers better performance, being much easier to train and tune in practice. Feature engineering has been the key to the success of many prediction models. However, the process is nontrivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature interactions; however, they generate all the interactions implicitly, and are not necessarily efficient in learning all types of cross features. In this paper, we propose the Deep & Cross Network (DCN) which keeps the benefits of a DNN model, and beyond that, it introduces a novel cross network that is more efficient in learning certain bounded-degree feature interactions. In particular, DCN explicitly applies feature crossing at each layer, requires no manual feature engineering, and adds negligible extra complexity to the DNN model. Our experimental results have demonstrated its superiority over the state-of-art algorithms on the CTR prediction dataset and dense classification dataset, in terms of both model accuracy and memory usage. YouTube represents one of the largest scale and most sophisticated industrial recommendation systems in existence. In this paper, we describe the system at a high level and focus on the dramatic performance improvements brought by deep learning. The paper is split according to the classic two-stage information retrieval dichotomy: first, we detail a deep candidate generation model and then describe a separate deep ranking model. We also provide practical lessons and insights derived from designing, iterating and maintaining a massive recommendation system with enormous user-facing impact. 