Consider the following unequal error protection scenario. One special message, dubbed the “red alert” message, is required to have an extremely small probability of missed detection. The remainder of the messages must keep their average probability of error and probability of false alarm below a certain threshold. The goal then is to design a codebook that maximizes the error exponent of the red alert message while ensuring that the average probability of error and probability of false alarm go to zero as the blocklength goes to infinity. This red alert exponent has previously been characterized for discrete memoryless channels. This paper completely characterizes the optimal red alert exponent for additive white Gaussian noise channels with block power constraints.
 An information-theoretic framework for unequal error protection is developed in terms of the exponential error bounds. The fundamental difference between the bit-wise and message-wise unequal error protection ( UEP) is demonstrated, for fixed-length block codes on discrete memoryless channels (DMCs) without feedback. Effect of feedback is investigated via variable-length block codes. It is shown that, feedback results in a significant improvement in both bit-wise and message-wise UEPs (except the single message case for missed detection). The distinction between false-alarm and missed-detection formalizations for message-wise UEP is also considered. All results presented are at rates close to capacity. The bit-wise unequal error protection problem, for the case when the number of groups of bits l is fixed, is considered for variable-length block codes with feedback. An encoding scheme based on fixed-length block codes with erasures is used to establish inner bounds to the achievable performance for finite expected decoding time. A new technique for bounding the performance of variable-length block codes is used to establish outer bounds to the performance for a given expected decoding time. The inner and the outer bounds match one another asymptotically and characterize the achievable region of rate-exponent vectors, completely. The single-message message-wise unequal error protection problem for variable-length block codes with feedback is also solved as a necessary step on the way.