To interpret the meanings of colors in visualizations of categorical information, people must determine how distinct colors correspond to different concepts. This process is easier when assignments between colors and concepts in visualizations match people's expectations, making color palettes semantically interpretable. Efforts have been underway to optimize color palette design for semantic interpretablity, but this requires having good estimates of human color-concept associations. Obtaining these data from humans is costly, which motivates the need for automated methods. We developed and evaluated a new method for automatically estimating color-concept associations in a way that strongly correlates with human ratings. Building on prior studies using Google Images, our approach operates directly on Google Image search results without the need for humans in the loop. Specifically, we evaluated several methods for extracting raw pixel content of the images in order to best estimate color-concept associations obtained from human ratings. The most effective method extracted colors using a combination of cylindrical sectors and color categories in color space. We demonstrate that our approach can accurately estimate average human color-concept associations for different fruits using only a small set of images. The approach also generalizes moderately well to more complicated recycling-related concepts of objects that can appear in any color.
We introduce an algorithm for automatic selection of semantically-resonant colors to represent data (e.g., using blue for data about "oceans", or pink for "love"). Given a set of categorical values and a target color palette, our algorithm matches each data value with a unique color. Values are mapped to colors by collecting representative images, analyzing image color distributions to determine value-color affinity scores, and choosing an optimal assignment. Our affinity score balances the probability of a color with how well it discriminates among data values. A controlled study shows that expert-chosen semantically-resonant colors improve speed on chart reading tasks compared to a standard palette, and that our algorithm selects colors that lead to similar gains. A second study verifies that our algorithm effectively selects colors across a variety of data categories. Communicating the right affect, a feeling, experience or emotion, is critical in creating engaging visual communication. We carried out three studies examining how different color properties (lightness, chroma and hue) and different palette properties (combinations and distribution of colors) contribute to different affective interpretations in information visualization where the numbers of colors is typically smaller than the rich palettes used in design. Our results show how color and palette properties can be manipulated to achieve affective expressiveness even in the small sets of colors used for data encoding in information visualization.  We describe a technique for choosing multiple colours for use during data visualization. Our goal is a systematic method for maximizing the total number of colours available for use, while still allowing an observer to rapidly and accurately search a display for any one of the given colours. Previous research suggests that we need to consider three separate effects during colour selection: colour distance, linear separation, and colour category. We describe a simple method for measuring and controlling all of these effects. Our method was tested by performing a set of target identification studies; we analysed the ability of thirty eight observers to find a colour target in displays that contained differently coloured background elements. Results showed our method can be used to select a group of colours that will provide good differentiation between data elements during data visualization.  Our ability to reliably name colors provides a link between visual perception and symbolic cognition. In this paper, we investigate how a statistical model of color naming can enable user interfaces to meaningfully mimic this link and support novel interactions. We present a method for constructing a probabilistic model of color naming from a large, unconstrained set of human color name judgments. We describe how the model can be used to map between colors and names and define metrics for color saliency (how reliably a color is named) and color name distance (the similarity between colors based on naming patterns). We then present a series of applications that demonstrate how color naming models can enhance graphical interfaces: a color dictionary & thesaurus, name-based pixel selection methods for image editing, and evaluation aids for color palette design.  People interpret abstract meanings from colors, which makes color a useful perceptual feature for visual communication. This process is complicated, however, because there is seldom a one-to-one correspondence between colors and meanings. One color can be associated with many different concepts (one-to-many mapping) and many colors can be associated with the same concept (many-to-one mapping). We propose that to interpret color-coding systems, people perform assignment inference to determine how colors map onto concepts. We studied assignment inference in the domain of recycling. Participants saw images of colored but unlabeled bins and were asked to indicate which bins they would use to discard different kinds of recyclables and trash. In Experiment 1, we tested two hypotheses for how people perform assignment inference. The local assignment hypothesis predicts that people simply match objects with their most strongly associated color. The global assignment hypothesis predicts that people also account for the association strengths between all other objects and colors within the scope of the color-coding system. Participants discarded objects in bins that optimized the color-object associations of the entire set, which is consistent with the global assignment hypothesis. This sometimes resulted in discarding objects in bins whose colors were weakly associated with the object, even when there was a stronger associated option available. In Experiment 2, we tested different methods for encoding color-coding systems and found that people were better at assignment inference when color sets simultaneously maximized the association strength between assigned color-object parings while minimizing associations between unassigned pairings. Our study provides an approach for designing intuitive color-coding systems that facilitate communication through visual media such as graphs, maps, signs, and artifacts.   We present an evaluation of Colorgorical, a web-based tool for creating discriminable and aesthetically preferable categorical color palettes. Colorgorical uses iterative semi-random sampling to pick colors from CIELAB space based on user-defined discriminability and preference importances. Colors are selected by assigning each a weighted sum score that applies the user-defined importances to Perceptual Distance, Name Difference, Name Uniqueness, and Pair Preference scoring functions, which compare a potential sample to already-picked palette colors. After, a color is added to the palette by randomly sampling from the highest scoring palettes. Users can also specify hue ranges or build off their own starting palettes. This procedure differs from previous approaches that do not allow customization (e.g., pre-made ColorBrewer palettes) or do not consider visualization design constraints (e.g., Adobe Color and ACE). In a Palette Score Evaluation, we verified that each scoring function measured different color information. Experiment 1 demonstrated that slider manipulation generates palettes that are consistent with the expected balance of discriminability and aesthetic preference for 3-, 5-, and 8-color palettes, and also shows that the number of colors may change the effectiveness of pair-based discriminability and preference scores. For instance, if the Pair Preference slider were upweighted, users would judge the palettes as more preferable on average. Experiment 2 compared Colorgorical palettes to benchmark palettes (ColorBrewer, Microsoft, Tableau, Random). Colorgorical palettes are as discriminable and are at least as preferable or more preferable than the alternative palette sets. In sum, Colorgorical allows users to make customized color palettes that are, on average, as effective as current industry standards by balancing the importance of discriminability and aesthetic preference.