Product categorization using text data for eCommerce is a very challenging extreme classification problem with several thousands of classes and several millions of products to classify. Even though multi-class text classification is a well studied problem both in academia and industry, most approaches either deal with treating product content as a single pile of text, or only consider a few product attributes for modelling purposes. Given the variety of products sold on popular eCommerce platforms, it is hard to consider all available product attributes as part of the modeling exercise, considering that products possess their own unique set of attributes based on category. In this paper, we compare hierarchical models to flat models and show that in specific cases, flat models perform better. We explore two Deep Learning based models that extract features from individual pieces of unstructured data from each product and then combine them to create a product signature. We also propose a novel idea of using structured attributes and their values together in an unstructured fashion along with convolutional filters such that the ordering of the attributes and the differing attributes by product categories no longer becomes a modelling challenge. This approach is also more robust to the presence of faulty product attribute names and values and can elegantly generalize to use both closed list and open list attributes.
Precise item categorization is a key issue in e-commerce domains. However, it still remains a challenging problem due to data size, category skewness, and noisy metadata. Here, we demonstrate a successful report on a deep learning-based item categorization method, i.e., deep categorization network (DeepCN), in an e-commerce website. DeepCN is an end-to-end model using multiple recurrent neural networks (RNNs) dedicated to metadata attributes for generating features from text metadata and fully connected layers for classifying item categories from the generated features. The categorization errors are propagated back through the fully connected layers to the RNNs for weight update in the learning process. This deep learning-based approach allows diverse attributes to be integrated into a common representation, thus overcoming sparsity and scalability problems. We evaluate DeepCN on large-scale real-world data including more than 94 million items with approximately 4,100 leaf categories from a Korean e-commerce website. Experiment results show our method improves the categorization accuracy compared to the model using single RNN as well as a standard classification model using unigram-based bag-of-words. Furthermore, we investigate how much the model parameters and the used attributes influence categorization performances.