Complementary products recommendation is an important problem in e-commerce. Such recommendations increase the average order price and the number of products in baskets. Complementary products are typically inferred from basket data. In this study, we propose the BB2vec model. The BB2vec model learns vector representations of products by analyzing jointly two types of data - Baskets and Browsing sessions (visiting web pages of products). These vector representations are used for making complementary products recommendation. The proposed model alleviates the cold start problem by delivering better recommendations for products having few or no purchases. We show that the BB2vec model has better performance than other models which use only basket data.
Word embeddings are a powerful approach for capturing semantic similarity among terms in a vocabulary. In this paper, we develop exponential family embeddings, a class of methods that extends the idea of word embeddings to other types of high-dimensional data. As examples, we studied neural data with real-valued observations, count data from a market basket analysis, and ratings data from a movie recommendation system. The main idea is to model each observation conditioned on a set of other observations. This set is called the context, and the way the context is defined is a modeling choice that depends on the problem. In language the context is the surrounding words; in neuroscience the context is close-by neurons; in market basket data the context is other items in the shopping cart. Each type of embedding model defines the context, the exponential family of conditional distributions, and how the latent embedding vectors are shared across data. We infer the embeddings with a scalable algorithm based on stochastic gradient descent. On all three applications - neural activity of zebrafish, users' shopping behavior, and movie ratings - we found exponential family embedding models to be more effective than other types of dimension reduction. They better reconstruct held-out data and find interesting qualitative structure.