Personalalized PageRank uses random walks to determine the importance or authority of nodes in a graph from the point of view of a given source node. Much past work has considered how to compute personalized PageRank from a given source node to other nodes. In this work we consider the problem of computing personalized PageRanks to a given target node from all source nodes. This problem can be interpreted as finding who supports the target or who is interested in the target. We present an efficient algorithm for computing personalized PageRank to a given target up to any given accuracy. We give a simple analysis of our algorithm's running time in both the average case and the parameterized worst-case. We show that for any graph with @math nodes and @math edges, if the target node is randomly chosen and the teleport probability @math is given, the algorithm will compute a result with @math error in time @math . This is much faster than the previously proposed method of computing personalized PageRank separately from every source node, and it is comparable to the cost of computing personalized PageRank from a single source. We present results from experiments on the Twitter graph which show that the constant factors in our running time analysis are small and our algorithm is efficient in practice.
Recent web search techniques augment traditional text matching with a global notion of "importance" based on the linkage structure of the web, such as in Google's PageRank algorithm. For more refined searches, this global notion of importance can be specialized to create personalized views of importance--for example, importance scores can be biased according to a user-specified set of initially-interesting pages. Computing and storing all possible personalized views in advance is impractical, as is computing personalized views at query time, since the computation of each view requires an iterative computation over the web graph. We present new graph-theoretical results, and a new technique based on these results, that encode personalized views as partial vectors. Partial vectors are shared across multiple personalized views, and their computation and storage costs scale well with the number of views. Our approach enables incremental computation, so that the construction of personalized views from partial vectors is practical at query time. We present efficient dynamic programming algorithms for computing partial vectors, an algorithm for constructing personalized views from partial vectors, and experimental results demonstrating the effectiveness and scalability of our techniques. We introduce a novel bookmark-coloring algorithm (BCA) that computes authority weights over the web pages utilizing the web hyperlink structure. The computed vector (BCV) is similar to the PageRank vector defined for a page-specific teleportation. Meanwhile, BCA is very fast, and BCV is sparse. BCA also has important algebraic properties. If several BCVs corresponding to a set of pages (called hub) are known, they can be leveraged in computing arbitrary BCV via a straightforward algebraic process and hub BCVs can be efficiently computed and encoded. The importance of a Web page is an inherently subjective matter, which depends on the readers interests, knowledge and attitudes. But there is still much that can be said objectively about the relative importance of Web pages. This paper describes PageRank, a mathod for rating Web pages objectively and mechanically, effectively measuring the human interest and attention devoted to them. We compare PageRank to an idealized random Web surfer. We show how to efficiently compute PageRank for large numbers of pages. And, we show how to apply PageRank to search and to user navigation.