"**Avoid**: obscured face, non-visible facial expressions, low or reflective posture, neutral background without context, lighting that does not highlight the subject, partially unbuttoned or inappropriate clothing for the situation, background elements that distract or compete with the subject subject, mismatched studio furniture, outdated podcast equipment, facial expressions that do not convey empathy or trust, facial asymmetry, distortion, harsh shadows, complex textures or patterns in clothing."