Typography: Use a clean and modern font for the company name. Consider a font style that evokes professionalism and reliability.

Color Palette: Opt for a maritime-inspired color palette. Blues and deep sea greens could be the primary colors, with accents of metallic gold or silver for a touch of elegance and sophistication.

Optional Elements: Depending on the complexity desired, you could add subtle maritime motifs like an anchor, ship's wheel, or container ship within the design.