Bright and cheerful imagery, such as sunny landscapes or cartoonish characters.
Clichéd and overused horror tropes, such as jump scares or stereotypical "scary" imagery.
Graphic violence or gore for the sake of shock value.
Anything that may be deemed offensive or insensitive, such as racist or sexist imagery.
Realistic and graphic violence or gore that is not contextualized within the story.
Overly-cartoonish imagery, that does not align with the theme of horror.
Anything that may be deemed too unrealistic or unbelievable to be truly scary.