image that completely fails to convey the idea of savings or promotions. Use dull and unappealing colors, such as shades of grey or brown. Avoid using any imagery that could be associated with shopping or saving money, and instead choose something that is completely unrelated. Make the background overly busy and distracting, with competing images that make it difficult to focus on the site's content. The goal is to create a background that is unattractive and off-putting to potential customers.