The image shows a strategic representation of expert positioning through PR strategies and the distribution of high-quality content. The focus is on an open book that serves as a symbol of specialist knowledge and expertise. The book is surrounded by vibrant lines that provide a dynamic connection to various PR elements - such as press releases, articles, social media platforms and SEO optimization.

On the left side of the image are icons that represent content creation: a laptop for blog posts and articles, a pen for editorial content, and a graphic for infographics. These symbols radiate creativity and diversity in content creation.

On the right are symbols for PR strategy: a megaphone representation for spreading the message via press releases and PR channels, a globe signaling global reach, and a puzzle piece representing networking and building represents relationships.

In the background of the image, people can be seen in various scenarios - at conferences, in discussions and 