1. Bold colors: avoid bright or saturated tones that can be distracting or give an unprofessional impression.
 2. Complicated typography: avoid excessively ornate or illegible fonts, as they will make the brand name difficult to read.
 3. Excessive details: Keep the design clean and avoid complicated or overly detailed visual elements.
 4. Confusing symbols: Make sure the symbol used is subtle and has a clear meaning related to the brand's business.
 5. Imbalance: avoid unbalanced designs that can generate a feeling of confusion or disorder.