The millennial generation, which is made up individuals born between the 1980s and 2000s, is an influencing force in today's world. They carry an annual purchasing power of over $200 million and are trendsetters across all industries. As companies embrace digital marketing and e-commerce stores, the pressure to market to this generation and increase sales is exceedingly high. Millennials have been born and raised up in a digital and tech-savvy world. Therefore, companies need to utilize advanced strategies that will efficiently identify and meet their needs. Read on for some actionable steps that you can take to attract millennials to your ecommerce store.
A large proportion of social media users today comprises of the young generation. Before you can attract these shoppers to your store, you have to identify where they hang and speak their language. Creating a social media profile isn’t enough – provide them with trending, meaningful and captivating content about the industry you operate, your business, or products. Build buzz around your brand and engage with your followers. As you establish relationships with them, it will be easier to draw them and their social circles to your e-commerce site.
Social media has made it easy for businesses to market their brands and build consumer loyalty. Research shows that 65 percent of millennials are loyal to the same brands as do their parents. They want to buy from people, not corporations. The more they relate to your brand, the higher the chances of buying from you a second and third time. Create a meaningful and unique logo that communicates your brand’s objective. Utilize personalized strategies such as content and ad marketing to showcase your product. If you sell your brand right, you have the opportunity to become the boss in your territory.
The consumption of mobile media among millennials is greater than that of desktop devices with around 60 percent of online traffic coming from smartphones. These consumers tend to move on from slow sites that are not mobile-friendly and prefer fast and responsive sites where they can scale through items and make purchases within minutes. Make sure that your online store or website is mobile responsive if you want to attract the younger generation. Choose an e-commerce platform that allows you to create a mobile responsive site whose layout isn't like a replica version of the desktop site.
E-commerce stores are not like physical retail shops where one can seek assistance from an attendant when they have difficulties spotting an item. For this reason, you need to optimize the store’s layout, navigation, and organization, and keep it simple. Make sure that your products are organized in easy-to-find and related categories. For instance, if you sell vaping products, you want items such as e-cigs, vape battery charger, and e-juices under the same category. Millennials want to find all the information in one place. If they have trouble getting something, they will most likely move on to your competitor.
As the millennial generation moves to mobile devices for online engagements, they also prefer stores that provide smooth, fast, and seamless payment methods. These shoppers immediately reject processes that consume a lot of time by requiring multiple steps. Embrace mobile payments with seamless 1click procedures, whether it’s viewing, ordering, or paying. Additionally, offer discount vouchers, loyalty offers, or deals to incentivize shoppers to visit your store. Make use of social media platforms to advertise sales and gift card programs and attract more traffic to the e-commerce store.
Millennials are a digital generation, and a significant proportion of their purchases are made online. Utilize these tips to vamp your ecommerce store, attract traffic, and increase revenue. Additionally, ensure that you preserve the brand’s online reputation. Keep your online reputation intact and respond to negative reviews on customer experience as these can break your business.
Lewis is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.