As a Facebook page manager for a range of brands, I know one thing is important; to drive likes, shares, and comments. And the primary goal for most page managers is to stimulate a conversation on your brand’s Facebook page by posting engaging content.
You may have seen those popular cat photos or funny images with a witty caption that keep getting recirculated online, those are some of the popular memes seen today. A meme is defined as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena, according to Wikipedia.
“We used the results of this survey to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages. Coming up with an algorithm to detect this is complex, and we will continue to refine it as we get more feedback.
On the plus side, this makes a stronger push for relevant content that is meaningful to the users. There are many marketing companies who do quick social media posts consisting of memes or unrelated content just to generate ‘Likes’ or post for the sake of posting.
In addition, page managers still have the option to use the promotions ads to highlight important content.
While the new changes will lift some eye-brows, there are still silver linings in the cloud. What are your thoughts on the new changes?