1. Government Approvals: will the local authorities let you build it?
2. Environmental Impact: what will it do to the surrounding area?
3. Financing: can you pay for it?
4. Feasibility Analysis: if you build it, will they come?
We now move into Phase 3: The Doing Period, which begins with Production and Event Fabrication. In this stage, coordination is critical between Create design and project team, the fabricators, the general contractor, and the specialty subcontractors (audio-visual hardware, rides, media and lighting). Close adherence must be paid to the schedule and the budget so that neither deviates from its intended target.
Depending on the scale of the project, prototyping is likely to occur at this stage. These prototypes can range from small-scale models to full-scale mock-ups of critical and/or complicated components. For children’s events, interactives are often “kid-tested” to make sure they properly engage the project’s little visitors. For theme park projects for example, rides undergo vigorous testing and approvals by various engineering authorities. Once the prototypes are approved by us and you, the exhibits, rides and/or attractions then move to event fabrication.
Media production also takes place during this stage, beginning with appointment of the producer and proceeding through storyboarding, pre-vis, production and post-production.
The fabrication, AV, ride, lighting and media components are usually constructed off-site, so they will need to be shipped to the project location. Before they can be installed into your facility, the bulk of the building works (structural, mechanical and electrical) must be complete. At the very least, the site will need to be climate and humidity controlled, dust-free and have clean power (i.e., a continuous power stream isolated from the building’s power supply) so that electrical equipment can properly function. We will provide on-site supervision during the installation, testing and commissioning processes, and our art director will ensure that the design integrity is maintained through the event fabrication, installation and opening.
So, your various components have been fabricated, shipped, cleared through customs and installed in your exhibit-ready building. Congratulations! You have now completed the Doing Period and now begins the event introduction and the “unveiling” of your finished event or attraction to the public and the media.