As the nation’s largest no-reserve internet auction firm specializing in construction and agricultural equipment, Purple Wave is focused on transforming the way in which sellers reach buyers to turn their assets into cash.
Founded in 2000, Purple Wave was among the first companies to use the power of the internet to streamline the corporate auction process. This early vision led to rapid growth and success, and Purple Wave was widely regarded as a trusted online destination that brought corporate sellers and buyers together. As Purple Wave evolved, it had an opportunity to take advantage of the data it was collecting. After hearing Icimo CEO Bryce Gartner speak at a National Auctioneers Association event, Purple Wave engaged Icimo to develop a business intelligence strategy. The insights gained were striking from the beginning.
According to David, data that used to take weeks, months or even years to acquire is now available to management in a matter of minutes, allowing for quick and informed decisions about critical business issues.
As Purple Wave began to refocus on specific segments, the continued insight gleaned from icimo and Tableau shifted to a more targeted and strategic marketing effort. For an online business, data is seemingly limitless— if it can be accessed. From historical buying tendencies and product performance, to geographic trends and other factors, Purple Wave is now able to market to customers and prospects with the confidence of having access to accurate and actionable data.