the “best search engine optimisation” fads come and go.
A/ Write well enough and often enough and you become the opinion leader in your niche. Now that’s good publicity !
b/ Plus you make sure you have links embedded in the article or in the author information box. Someone uses your article in their site and this gives you a one way link back to your site just like that.
This means traffic directly from the link and also it can help boost your rankings in the search engines – depending on the referring site.
Oh and most article directories are free. There is no cost to post to them.
Has it helped my search engine ranking or traffic?
One thing I have learnt though is it’s not as hard as I thought.
Now let’s see if I can do it for of my web design customers who need some SEO work done on their sites!!