With mobility services, the automotive market is shifting value from vehicle ownership to vehicle access. As the automotive operating landscape changes, this requires automakers and dealers to re-evaluate their models. The role of traditional dealerships will radically change, driving a major paradigm shift in automotive retail over the next 5-10 years.
Today’s connected lifestyle is driving consumer demand for in-vehicle infotainment and services where drivers and passengers expect a uniquely personalized and tailored experience.
With an always-on connection, consumer expectations have drastically changed when it comes to their vehicle—from shopping and ownership experiences to the car as an extension to their digitally-connected lifestyle.
As automakers define their strategies in this world of ubiquitous connectivity, organizations need to focus on the customer experience and their own value network to succeed.
Operating a connected business network that integrates the car lifecycle into the global value chain is critical to deploying the next generation of driver and passenger experiences.
At the same time automakers have a growing need to unite a broad range of tools, technologies and capabilities in a single package to manage increasing in-vehicle and off-board complexity and deploy connected car services to market faster than ever.