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Philippines’ bestselling marketing book that sold 800% more than the highest selling business book and 200% more than the highest selling fiction book during its book launch. Josiah Go interviews 25 of the country’s top chief executive officers, including Lance Gokongwei of Cebu Pacific Air, Victor Paterno of 7-Eleven, Injap Sia of Double Dragon and Joey Concepcion of RFM, who shared their views on how their strategies addressed the opportunities or challenges in their industries at a particular time in their careers.
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This book sets out to provide a practical guide that brings together the six fundamental elements (segmentation and selection, investigation and understanding of needs, development of a value-based account plan, agreement and alignment, plan execution, and evaluation) in managing key accounts. As it goes through each step, it takes the reader, who is primarily a key account manager, through a structured procedure to effective key account management.
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Have the discipline to expand, Dream!
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Finally, a book that provides a framework that will help entrepreneurs create a successful balance between work and personal lives. "The WE Entrepreneur" will help you attain the five tasks and the five treasures in every entrepreneur's journey. Written by JOSIAH GO and CHIQUI ESCAREAL-GO. Get your own copy at National Book Store for P150 only.
Finally, a book that provides a framework that will help entrepreneurs create a successful balance between work and personal lives.
About the authors Josiah and Chiqui Go co-founded the various advocacies of Mansmith & Fielders, Inc. such as the annual Young Market Masters Awards (YMMA), the annual Market Masters Charity Conference, the annual MarkProf Marketing Bootcamp for students (with another partner), the AME-Mansmith Php 5.0 million scholarship grants for marketing professors, and the Mansmith Blue Freedom Fund, the first small venture capital fund for your entrepreneurs dedicated to blue ocean strategy and market-driving innovation ideas.
This book is intended for both marketing practitioners and college students of advance marketing, entrepreneurial marketing, marketing management or brand management. Marketing practitioners will learn how to come up with effective marketing plans that are not only able to sell their product and service, but more importantly, are able to build a profitable preferred brand. This book shows them how to continuously satisfy their customers better than competition and at a profit. College students will find this book useful as they prepare their marketing plan as part of their school requirements. "Marketing Plan" can easily guide them to strategize without losing track of the reasons behind their strategizing. Written as if taught for the first time in a workshop, this book comes with twenty-four ready-to-use forms or worksheets that allow readers to immediately apply the learned concepts after each topic. Utilizing its own definition of marketing as a framework for the marketing plan prepara ion, 99% of the examples used in "Marketing Plan" are derived from the Philippine setting to enable its readers to easily relate to the topics/concepts discussed. It also utilizes a user friendly format throughout the entire book to foster learning and make understanding easier.
Recommended for busy executives and as reference reading material of practitioners and marketing students.
Learn the frameworks, systems and the discipline of Direct Selling.