We strive to become the leading alliance of smaller luxury goods makers, suppliers & services on Earth.
Our members have joined forces to leverage their capabilities in promoting some of the finest artisan skills, the most precious trades, the scarcest raw materials and fascinating wealth of experience for generations to come. Whilst preserving their independance as entrepreneurs and uniqueness they are able to share a strong, common believe to protect our people, communities and environment.
In doing so, our community will enable the most valuable products and exceptional experiences for each of our customers!
Our members are extracting, processing, producing, and/or marketing a precious natural resource, an intermediate supporting element (e.g. equipment), an end product, or a service in the consumer goods value chain.
The resources, skills, machinery, or know-how they rely on (their USP) is highly limited due to natural restrictions, the availability of relevant personnel or machinery, or protected through patents, and is also of critical importance to the value of a potential final product.
Within their peer group, they aim to be the absolute quality leaders.
The majority of their business is owned and controlled through either one individual or a family, or is state-owned, and the majority owners are committed to remaining in critical operational or executive positions for the long-term.
Each is highly committed to protecting and cherishing its critical access to the crucial resources, skills or trades.
Every member puts high value on being an ethical, ecological and humanitarian role model within its business community, dedicated to meeting or even setting the standards in all these regards.
All businesses are small to medium size enterprises (SME) that intend to remain personal, scarce and exclusive.
The owners of the companies provide a fundamental commitment to sharing knowledge, co-operating, and pooling interests with fellow members in the alliance.
Each member has demonstrated a long-term commitment to the alliance through the hand-out of a minority share in their company.