We were able to register yet another great success in January 2019.
With the support of NX-FOOD, Moving Mountains, a British brand of plant-based burgers was introduced to two What’s Beef burger restaurants in Düsseldorf and Frankfurt. Another great step into the future of food.
The objective: to reduce meat consumption to a “healthy level”, which helps the environment and at the same time support the use of alternative protein sources. Tapping into this trend, the Düsseldorf-based burger restaurant “What’s Beef” has teamed up with the British food company Moving Mountains and is launching a new meat alternative in its branches today. The burger is made from 100% plant-based ingredients, yet tastes convincingly similar to a beef patty. NX-FOOD paved the way for these 2 partners to work together. “For us, our customers’ success is paramount. Therefore, we also mobilise our global food network to achieve this,” said Fabio Ziemßen, Director Food Innovation at NX-FOOD.
Each burger sold by “What’s Beef” contains 25 g of vegetable protein, is vegan and free from anti­biotics and hormones. The ingredients of the Moving Mountains burger are oyster mushrooms, pea, wheat and soy proteins, as well as oats. Beetroot juice creates an authentic “bleed” and the addition of vitamin B12 makes the burger a source of essential nutrients. “Scientists, chefs and farmers invested more than 3 years in developing our burger, which is the closest replica of meat in the UK. Our burger looks like meat, smells like meat, but is made 100% from plant-based sources. Its manufacture requires significantly less land and water and gives rise to fewer greenhouse gas emissions than conventional meat production. NX-FOOD recommended ‘What’s Beef’ as our partner for the German launch and he was absolutely spot on. It’s a great venue with excellent burger serves, Selim, the founder of ‘What’s Beef’, has a real passion for serving great tasting food and has done a superb job with the Moving Mountains Burger serve,” added Simeon Van der Molen, founder of Moving Mountains.