Lo-Chlor wanted a campaign to further cement themselves as the absolute authoritative experts on pool care, particularly during the cold Winter months. Splash was tasked with creating a brand identity for Winter Solutions by Lo Chlor. The first product was the Winter Energy Saver Pack with 3 winterising products, specially formulated for winter conditions. Together, they will save the consumer energy, in terms of both power costs and physical effort.
In addition to the logo identity, we created the packaging, point of sale and print advertising.