To help solve this problem, Andrew Foote and Emily Woods started Sanivation— No. 55 on the BI 100: The Creators — a sanitation startup that installs in-home toilets in East Africa and turns the waste into briquettes of sustainable, environmentally friendly fuel.
In Naivasha, where outdoor pit latrines are the norm, the mention of an in-home toilet led many to immediately picture an open latrine inside their home — not a preferable alternative to the outdoor version. So Sanivation branded their version as "blue boxes" to dispel the negative connotations potential people had with the word "toilet."