Second screenshot is not visible for me. Can you repost it. Please ensure screenshot does not gave dell service tag on it. Can you share the server model and current iDRAC FW on it. You can also delete current evaluation license from iDRAC and try to import the new license 
When I try to update my idrac license using my xml file. I only have the option of Export and Learn More listed in the drop down choices on the Configuration-Licenses page (no import option). Should I factory default/reset the idrac before trying to import it? There was a previous trial license on it that expired long ago. Thanks for any heads up. 
Idrac9 License upgrade - Import Option is missing