Yeah I  just noticed that was enabled, apparently it causes many soft bricks. I disabled it, as well as enabling the BIOS Auto-Recovery selection from the boot menu. Reset a few times, seems to be working for now. Completed the CMOS clearing procedure, full depowering, and RAM removal as well, before it booted normally. Thank you, hopefully there are no more boot issues. 
Updated the BIOS last night, now it's been stuck trying to boot and failing. The little Alienware logo in the front is blinking yellow. I tried taking out the little battery to reset the related systems, no luck. I don't know how they managed to mess up up their own system with their own update, but I want this fixed! What kind of people do you have working for you that you break your own systems? Why did you release an update that did this? 
Aurora R12, BIOS update stuck in boot