The R9 is on 1.0.11 now, so you're like 4 or more updates out of date.  The Aurora BIOs updates on Intel desktops are different, they are not cumulative. You can't just download the latest.  If you try to update to the most recent 1.0.11 it will be blocked or just won't work, most likely. That is probably why it is not offering you the ability to download 1.0.11.  Usually you can skip 1 update and still download the next, so that you don't have to download them all, one by one, however.  
I am so scared to do these updates and I shouldn't be, but I am. I see understand my service tag R9 there are 3 that I need to do. And Im also having AWCC.Background.Services issue at start up not recognizing my FX stuff... I have to click FX and then my cpu will go to idle, if not it would at 4.8-4.9GHz, also which I was told to do a few steps and possible uninstall/reinstall AWCC. I am not good at this kind of stuff with computers. I thought this was all supported by Dell Support Assistance with just 1 click but I guess its not. And Bios updates should be done through the Dell site under your service tag.  I have 3 Bios updates noted Urgent. and a few more other stuff too.   I do know from a Alienware Youtube video to start with the oldest one and disable Bitlocker.  How long will these 3 updates take to complete.   Thanks
Aurora R9, Bios Updates...I'm scared to do