You should always get the Alienware logo, as that is pre-operating system environment. If you tried the card in another PC and had no luck there either, than I would start the warranty process. [NAME]-Cares is best suited to assist with warranty claims.   Do not wait to long as there is a limited return window should it come to that.
Just got my Aurora R10 with RTX 3090 on the 24th, super happy. However, the next day PC boot on but show no display output. Customer support is not available on weekends. So I open the case and find out GPU's fan is not spinning. Switch the GPU to different desktop and the same issue happened. I figured the GPU just die after only one day!? So much hype for the RTX 3090. I guess Dell quality control team did not stress test the card before they sent pc out to customer?
Aurora R10, RTX 3090 card failure after 1 one day?