User: Free to play video games have become very popular recently. How do these companies make money if they're free for everyone?
Assistant: This is a good question! There are many games that have been developed as free-to-play, but they rely on players to make money by purchasing high-cost virtual objects, such as weapons or other items that will aid them while playing the game. Companies like Riot Games, where the popular game “League of Legends” is produced, are able to use this model of free-to-play to create and promote their games while also selling brand-related, virtual products in similar ways to many online game developers. Free-to-play games are a growing trend, and you may even play some of them yourself soon, if you're curious to try!