User: Where did Benjamin Horowitz get the idea for the term ‘disruptive innovation’?
Assistant: He was inspired by a paper by Clayton Christensen. Christensen proposed the theory that there is a “disruptive innovation” that comes along and changes the market by making something better and cheaper than what people were buying before. The innovator makes a product that is better than what the market was using before. Then, the market moves away from the old product and toward the new product.