[company_age]12.0[/company_age][employees]11-50 employees[/employees][description]Web Stars Channel is a pioneering Creator Media Company founded in 2012 by Luca Casadei. The company\'s genesis stemmed from Casadei\'s 2008 insight into the evolving language of the web, predicting the rise of creators as a new media form and the stars of the next generation. Web Stars Channel has played a pivotal role in building an industry around these new-generation creatives, even coining the term "web star" within the communication lexicon. The company facilitates brand-creator collaborations for branded content campaigns and has successfully ventured into the realm of consumer conversion. Notably, they have developed properties representing different generations, such as Favij and Mates, leading to licensing deals that generate substantial sales volumes. Web Stars Channel has effectively transformed creators, initially perceived as "magnets for free consumption," into powerful tools driving millions of product sales for businesses.[/description][ps]Branded content campaigns, creator licensing, influencer marketing[/ps]