[company_age]9.0[/company_age][employees]11-50 employees[/employees][funding]convertible_note[/funding][description]Observa is a retail execution platform that helps brands and retailers improve their in-store execution and drive sales. The company uses a nationwide network of field reps to capture photos and data on products, shelves, and promotions. Observa then uses this data to provide actionable insights to its clients, helping them to identify and correct issues, improve compliance, and optimize their merchandising strategies. Observa's unique approach to retail execution is based on the belief that data-driven insights are essential for driving sales and improving the customer experience. The company's platform is designed to be easy to use and affordable, making it accessible to businesses of all sizes.[/description][ps]Retail execution platform, shelf audit, promotional audit, site survey, in-store product demo audit, category intelligence, continuity coverage[/ps]