[company_age]unknown[/company_age][employees]2-10 employees[/employees][funding]Pre seed[/funding][description]Jrny is a UK-based company that aims to disrupt the traditional housing market by offering a new path to homeownership. Unlike conventional mortgages, Jrny allows individuals to build equity in their dream home through a rent-to-own model. This innovative approach empowers young adults to escape the 'generation rent' trap and achieve their homeownership aspirations. Jrny's unique proposition lies in its focus on equity building, flexibility, and affordability. By enabling individuals to accumulate equity with each monthly payment, Jrny empowers them to build wealth and secure a valuable asset. Moreover, Jrny's flexible model allows individuals to move in and personalize their dream home while enjoying the benefits of renting. This approach eliminates the upfront costs associated with traditional mortgages, making homeownership more accessible to a wider audience. Jrny's affordability stems from its ability to provide larger budgets compared to conventional mortgages, allowing individuals to access a wider range of properties. Additionally, Jrny's rent-to-own model eliminates the need for large deposits, further reducing the financial barriers to homeownership. Jrny's target market encompasses young adults who aspire to own a home but face challenges due to the limitations of traditional mortgage options. Jrny's clientele primarily consists of individuals who value flexibility, affordability, and the opportunity to build equity in their dream home. Jrny's inferred company type is a National Business, operating within the UK housing market.[/description][ps]Rent-to-own homeownership solution.[/ps]