[company_age]9.0[/company_age][employees]11-50 employees[/employees][funding]Equity crowdfunding[/funding][description]Boring Money is a financial research and insights company that specializes in understanding consumer behavior and attitudes towards financial products and services. The company was founded by Holly Mackay, who has over 20 years of experience in the investment industry. Boring Money's unique approach is to blend quantitative data with qualitative research, such as focus groups and interviews, to provide a comprehensive picture of what consumers think about finance. The company's research is used by a variety of clients, including financial institutions, asset managers, and fintech companies, to help them develop products and services that meet the needs of consumers. \n\nBoring Money is unique in its approach to financial research. The company blends quantitative data with qualitative research to provide a comprehensive picture of what consumers think about finance. This approach allows Boring Money to provide insights that are both data-driven and consumer-centric. Additionally, Boring Money's team has over 150 years of combined experience in a variety of fields, including finance, marketing, and research. This experience allows Boring Money to provide insights that are both insightful and actionable.[/description][ps]Financial research and insights, consumer insights, data and tracker services.[/ps]