[company_age]10.0[/company_age][employees]1-10 employees[/employees][funding]convertible_note[/funding][description]Affinity, now known as The Lobby, is a unique platform that revolutionizes the way brands and influencers collaborate. It offers a seamless 1-click influencer marketing solution, streamlining the process for both parties. Unlike traditional influencer marketing platforms, The Lobby focuses on a 'try before you buy' model, allowing brands to send products to influencers for free trials. This innovative approach minimizes risk for brands and empowers influencers to authentically promote products they genuinely love. The Lobby's user-friendly interface and intuitive features facilitate efficient campaign creation, management, and tracking. Additionally, The Lobby boasts a robust community of brands and influencers, providing ample opportunities for collaboration and growth. Its commitment to transparency and ethical practices sets it apart from competitors, fostering trust and long-term partnerships.[/description][ps]1-Click Influencer Marketing Platform, Try Before You Buy Model, Influencer Collaboration, Campaign Management, Brand-Influencer Community[/ps]