[company_age]5.0[/company_age][employees]1-10 employees[/employees][funding]seed[/funding][description]Lure Life is a female-founded, majority black-owned company that creates plant-powered wellness products for women. The company was founded by two friends who were looking for natural ways to improve their own health and well-being. Lure Life's products are made with organic, top-shelf ingredients and are third-party tested for purity and potency. The company's mission is to provide soul-nourishing pleasure and joy, daily, and to help women live anxiety-free, unlock hidden parts of themselves, and show up fully in every aspect of their lives.[/description][ps]Plant-powered wellness products for women, including gummies, drops, and balms.[/ps]