[company_age]12.0[/company_age][employees]51-100 employees[/employees][funding]post_ipo_equity[/funding][description]Digital Brands Group (DBG) is a modern retail ecosystem that reshapes the shopping experience by personalizing styled looks based on consumer preferences. They streamline brand discovery, craft unique personal style experiences, and build a sustainable closet that delivers value and confidence with every wear. DBG is unique in its approach to retail by focusing on a customer's "closet share" and leveraging their data and personalized customer cohorts to create targeted content. This allows them to successfully drive LTV while increasing new customer growth. Additionally, DBG strives to drive margin expansion through a shared services model and by owning the entire margin stack, which allows them to control pricing, promotions, and profitability. This creates a scalable flywheel driven by personalized and targeted customer experiences, which fuels loyalty, LTV, and virality that leverages operating costs with the goal of increasing cash flow.[/description][ps]Personalized styled looks, brand discovery, unique personal style experiences, sustainable closet.[/ps]