[company_age]18.0[/company_age][employees]51-200 employees[/employees][funding]Private equity[/funding][description]Advice Group is an Italian martech company founded in 2006 by Fulvio Furbatto, specializing in a unique approach called Behavioral Loyalty. This strategy focuses on strengthening brand-user relationships through real-time big data analysis and targeted actions that drive sales. Their approach goes beyond traditional loyalty programs by analyzing customer behavior to create personalized experiences and incentives. Advice Group has earned prestigious awards, including the Loyalty Awards in London and the Echo Awards in New York, recognizing their innovative approach and effectiveness. The company's rapid growth has been acknowledged by the Financial Times' FT1000 list and Il Sole24Ore as a Leader of Growth. Headquartered in Turin, with additional offices in Milan, Rome, and Lima, Peru, the company employs over 70 individuals and partners. In 2021, Advice Group expanded its reach by acquiring the start-up Leevia and welcoming new financial partners, Metrika Tech Fund and Aegida Investment Club Deal.[/description][ps]Behavioral loyalty programs, data analysis, customer engagement strategies, and marketing technology solutions.[/ps]