[company_age]8.0[/company_age][employees]1-10 employees[/employees][funding]seed[/funding][description]Prevailing Path is a unique shopper media company that assists forward-thinking brands in conquering the digital path to purchase. Their approach involves establishing a baseline, mapping, optimizing, and scaling content specifically for active shoppers, with a particular emphasis on the middle of the sales funnel. Their team excels at identifying a brand's most potent shopper archetypes, enabling them to tailor their strategies for maximum impact.[/description][ps]Shopper media, content mapping and optimization, shopper archetype identification[/ps]