[company_age]14.0[/company_age][employees]11-50 employees[/employees][funding]Series A[/funding][description]Adpoints is a UK-based company that partners with Nectar, the UK's largest loyalty program, to offer an incentivized video advertising platform. The platform allows users to watch ads, rate them, answer questions, and click through to the advertiser's site to earn Nectar points. Adpoints has a 450,000 audience and is accessible on desktop, mobile, tablet, and TV. The company delivers higher viewer interaction than any other media, detailed viewer insight, and the ability to track sales. Adpoints helps advertisers achieve their marketing goals by raising brand awareness, increasing brand favourability, identifying purchase intent, quantifying message association, increasing ad recall, and driving sales.[/description][ps]Incentivized video advertising platform[/ps]