[company_age]11.0[/company_age][employees]1001-5000 employees[/employees][funding]post_ipo_equity[/funding][description]MINISO is a global value retailer offering high-quality household goods, cosmetics, and food at affordable prices. Founded in 2013, the company has rapidly expanded to over 4,200 stores in more than 80 countries and regions. MINISO's unique brand positioning combines Japanese design aesthetics with a focus on functionality and affordability. The company's products are known for their simple, stylish designs and high quality. MINISO's target market is primarily young adults and families who are looking for value-for-money products. The company's success can be attributed to its strong brand identity, its focus on product quality, and its efficient supply chain. MINISO is a rapidly growing company with ambitious plans for further expansion. The company is well-positioned to capitalize on the growing demand for affordable, high-quality consumer goods.[/description][ps]Household Items, Daily Life Products, Health & Beauty, Fashion Accessories, Digital Products, Food & Beverage[/ps]