in the drawings that follow , identical or identically - functioning parts are labeled with the same reference characters and are each described only once . terms such as “ upper ,” “ lower ,” “ left ,” and “ right ” refer to the particular figure of the drawings . angles , for example β , are depicted in simplified fashion using arrows and straight lines . fig1 shows an electronically commutated three - phase internal - rotor motor 20 having a housing 22 that comprises a cylindrical housing part 24 , an a - side bell 26 , and a mounting flange 29 . arranged in cylindrical housing part 24 is a lamination stack 27 ( fig2 ) of an external stator 28 whose end windings are indicated at 30 and 32 . stator 28 has an internal recess 34 in which an eight - pole internal rotor 36 , having a lamination stack 37 made up of laminations 41 ( indicated schematically in fig5 ) and having a total of eight permanent magnets 38 a to 38 h ( see fig2 ), is arranged on a shaft 40 whose drive end is labeled 42 and whose internal shaft end is labeled 44 . a magnetically effective air gap 39 ( fig4 ) separates stator 28 from rotor 36 . a motor 20 of this kind can be referred to in various ways , for example as a “ permanently - excited synchronous internal - rotor machine ” or an “ electronically commutated sine - wave motor ” or a “ three - phase motor with permanent - magnet excitation .” a seal 46 for shaft 40 is provided in a - side bell 26 . also located therein is a recess 48 in which is mounted a guide member 50 for outer ring 55 of a rolling bearing 54 . inner ring 60 of rolling bearing 54 is pressed onto shaft 40 . a b - side bell 66 is mounted in the open end of cylindrical housing part 24 . this bell has a recess 68 , equipped with an annular shoulder 67 , for outer ring 70 of a rolling bearing 72 whose inner ring 74 is mounted on shaft end 44 . shaft 40 has for this purpose an annular collar 78 with which it abuts against the left side of inner ring 74 . abutting against its right side is a shaped part 80 made of brass that is pressed by flat head 81 of a flat - head screw 82 toward shaft 40 , and is shaped approximately annularly . screw 82 is threaded into an internal thread 84 of shaft end 44 , and thereby presses shaped part 80 toward inner ring 74 . secure clamping of outer ring 70 is provided by a part 90 that is mounted , by means of three uniformly distributed screws 92 on its periphery , onto bearing bell 66 , and abuts with its radially inner part against outer ring 70 and presses it to the left against shoulder 67 . once shaped part 80 has been mounted by means of screw 82 on shaft end 44 , a control magnet 110 is mounted in a recess of shaped part 80 . said magnet is equipped on its right side ( in fig1 ) with a magnetization pattern , and serves to actuate magnetoresistive sensors ( not shown ) that are arranged on a housing cover 112 on the b side of motor 20 , and serve to sense the rotational position of rotor 36 , so that the shape and commutation of the currents in stator 28 can be exactly controlled . fig2 shows , in enlarged fashion , a section looking along line ii - ii of fig1 . magnets 38 a to 38 h are radially polarized . magnet 38 a has a south pole s on the outside and a north pole n on the inside . the next magnet 38 b in the clockwise direction has a north pole n on the outside and a south pole s on the inside , and so on , as is evident from the drawing . stator lamination stack 27 has on the outside a magnetic yoke 120 from which twelve teeth 122 a to 122 l protrude radially inward ; as depicted , they are equipped with enlarged tooth heads 124 between which slots 126 are located . in this example , the value of the slot pitch τ_s between two adjacent stator slots 126 is stator 28 can also , for example , be implemented with nine stator poles , and rotor 37 with six rotor poles 144 ( embodiment not shown ). teeth 122 are wound with concentrated windings . this is shown , by way of example , for phase u . this begins with a concentrated winding 128 g on tooth 122 g , continues into a concentrated winding 128 d on tooth 122 d , then into a winding 128 a on tooth 122 a and a winding 128 j on tooth 122 j . from there , strand u goes back to neutral point o if a star - configured winding is being used . a delta circuit configuration is , of course , also possible . the sub - windings 128 g , 128 d , 128 a , and 128 j can also be connected in parallel , for example if motor 20 is being operated from a low - voltage dc source , since winding strands having a low inductance and low ohmic resistance are then obtained . winding strands v and w are merely indicated in fig2 . rotor 36 is arranged on a shaft 40 ( made of ferromagnetic material ). shaft 40 is mounted in a yoke part 130 , and is part of the magnetic circuit . fig3 is a perspective depiction of elements of a novel rotor 36 , specifically in the lower part a lamination stack 130 having eight rotor pole shoes 136 a , 136 b , 136 c , 136 d , 136 e , 136 f , 136 g , and 136 h , of which only six pole shoes are visible in fig3 , and which define eight pockets or recesses 160 a to 160 h ( fig3 ) that serve to receive eight permanent magnets 38 a to 38 h . the latter are depicted in the upper part of fig3 and have , for example , a rectangular cross section , and are radially magnetized ( see e . g . fig7 or fig8 ). one - piece permanent magnets 38 , which are usually manufactured from magnetic ceramic material and are therefore brittle , are depicted . these can be , for example , rare - earth neodymium magnets . it would also be possible to split the magnets ; for example , they could be assembled from two or three parts , although mounting in the rotor would then be somewhat more complicated . pole shoes 136 each have , on their side facing toward yoke 130 , a boundary surface 138 a , 138 b , 138 c , etc . that is also referred to hereinafter as a magnet / pole shoe boundary . located opposite it , at a distance d ( fig4 ), is a boundary 140 a , 140 b , 140 c , etc . that extends between a magnet 38 and yoke 130 . permanent magnets 38 a , 38 b , etc . are clamped in elastically between these boundaries 138 , 140 , as will be described later on , with reference to fig6 to 8 . as fig7 shows , magnet 38 has at its magnet / pole shoe boundary surface 138 an angular extent β_m , and this corresponds approximately to the size of pole shoe 136 abutting against that boundary surface . proceeding outward in a radial direction from this magnet / pole shoe boundary surface 138 , the width β of pole shoe 136 then decreases on both sides along a flank 139 , and at a point 142 reaches its minimum width β_c which is less than β_m ( see fig7 ). approximately radially outside point 142 , pole shoe 136 is connected laterally , via the peripherally extending segments or holding parts 134 a , 134 b ( which are magnetically saturated during operation and therefore perform principally a mechanically supporting function ), to carrier parts 132 that extend radially and connect holding parts 134 a , 134 b , and , by way of them , pole shoe 136 ( fig4 ), to magnetic yoke 130 . as fig4 shows , radially outer side 144 of a respective pole shoe 136 is so configured that an approximately sinusoidal flux distribution is created in magnetically effective air gap 39 , i . e . proceeding from center 135 of a rotor pole 136 , the diameter decreases to either side as depicted . this profile is usually determined empirically . located on either side ( circumferentially ) of a permanent magnet 38 is a respective cavity 146 a , 146 b whose cross - sectional shape is approximately similar to a boomerang , i . e . a right triangle whose long side bulges slightly inward , since a radially outer corner of permanent magnet 38 protrudes somewhat into said cavity 146 a at that point . normally , a rotor topology like this would be unfavorable , and would result in a rather rectangular flux distribution in magnetically effective air gap 39 and a high cogging torque . but , because of constriction 142 ( fig7 ) of pole shoes 136 , causing angle β_c to be less than β_m , a flux distribution is obtained which gives a good approximation of a sine wave . constrictions 142 not only produce a concentration of magnetic flux toward the center of the pole , but also act as magnetic resistors that enable a small magnetic flux , even adjacent the pole gaps between rotor poles 136 , as is desirable for a sinusoidal flux distribution . this lateral flux can be influenced by appropriate dimensioning of cavities 146 . fig3 , 6 , and 7 illustrate the novel structure of the invention , for fastening permanent magnets 38 into pockets or recesses 160 of rotor 36 . as already explained , magnets 38 must not rattle or fall out , even at higher speeds , i . e . they must be securely fastened , both axially and radially . for this purpose , magnets 38 can be adhesively bonded into rotor 36 , or a washer ( not shown ) can additionally be pressed onto shaft 40 at both ends of rotor 36 . rotor 36 could also be encapsulated in synthetic resin . all these methods , however , require additional time , as well as auxiliary materials , workstations with air extraction , etc . the present invention achieves the same objective more economically . in the case of the present motor , magnets 38 are elastically clamped , at segments 162 , between the associated pole shoe ( e . g . 136 b in fig7 ) and magnetic yoke 130 . this is achieved by the fact that , on longitudinal segments 162 ( fig3 and 5 ) of rotor 36 and for some rotor laminations 41 , holding segments 134 a , 134 b , whose original shape is evident e . g . from fig4 , are indented ( or notched or crimped ) radially inward , using a tool 166 that is shown schematically in fig6 and 8 ; this produces curved segments 170 , 172 there that deform these holding segments 134 a , 134 b into the vicinity of the local flanks 139 of pole shoe 136 . if , for example , rotor laminations 41 having a thickness of 0 . 35 mm are used on a rotor 36 , experiments have shown that deforming the holding segments 134 a , 134 b of fewer than ten laminations 41 is sufficient to retain magnets 38 securely , i . e . segments 162 were in this case , for example , approximately two to four millimeters long . their length of course depends on the size and power output of motor 20 . if applicable , multiple such segments 162 can also be used , for example at the beginning , middle , and end of a rotor . it is , of course , also possible to use thicker rotor laminations 41 , e . g . having a thickness of 0 . 5 mm or more . the indentations ( or notches or crimps ) 170 , 172 produce a radially inwardly acting force f ( fig7 , 8 ) on the relevant pole shoe 136 , and this force f securely retains each permanent magnet 38 in its recess 160 , so that it cannot either rattle or fall out . a considerable reduction in assembly time also results , and the risk of damage to magnets 38 is eliminated , since indentation 170 , 172 acts not directly on magnets 38 , but rather on their holding segments 134 a , 134 b which , in addition to their supporting function , now also take on the further function of a spring that generates force f . magnets 38 are preferably inserted into recesses 160 before holding segments 134 a , 134 b are deformed . the enlarged view of fig8 is provided for better comprehension . the left side shows , at 176 , the rotor shape according to fig1 and 2 . here pole shoe 136 a , below which rotor magnet 38 a is located , is connected rigidly on its left side , by way of a substantially straight holding part 134 a l , to the radially extending carrier part 132 l and , by way of that , to yoke 130 . these parts thus together constitute a part that can be regarded as a rigid shell which forms an outer wall 138 a of the cavity for magnet 38 a . fig8 shows at 178 , in contrast thereto , the deformation of the middle ( in fig8 ) holding parts 134 a m and 134 b m by tool 166 . tool 166 has , for this purpose , at its working end , i . e . at the bottom in fig8 , two projections 180 , 182 between which is a depression 184 , so that tool 166 is approximately “ w ”- shaped at its working end . depression 184 forms a cavity 186 that constitutes a separation between the radially outer end of carrier part 132 m and tool 166 , so that the latter can produce no ( or only a little ) upsetting or crimping of carrier part 132 m . projection 180 , on the other hand , produces an indentation of holding part 134 b m , and projection 182 produces an indentation of holding part 134 a m , as depicted in greatly enlarged fashion in fig8 . this creates , at the left end of holding part 134 b m , a torque tcw on the right end of pole shoe 136 a , which torque presses the shoe elastically onto permanent magnet 38 b . at the right end of holding part 134 a m , a torque is likewise created on the left end of pole shoe 136 b , which torque presses the shoe elastically onto permanent magnet 38 b . the w - shaped deformation of holding parts 134 a , 134 b thus additionally causes them to become active as springs that elastically retain magnets 38 in their recesses . because these torques , just described , act on both ends of a permanent magnet , each in an opposite direction , the permanent magnet is securely retained in the rotor . it is useful to proceed in such a way that , during manufacture of the rotor , the necessary number of tools 166 is used in each case . in the exemplifying embodiment , rotor 36 has eight permanent magnets 38 , and the rotor is therefore placed into an apparatus having eight tools 166 that are simultaneously actuated , and thereby simultaneously deform all the holding parts 134 a , 134 b so that all eight permanent magnets 38 are simultaneously elastically mounted , in a single working step , in rotor region 162 ( fig5 ). fig9 schematically shows this preferred manner of mounting magnets 38 a to 38 h in the lamination stack of rotor 36 . this entails the use of eight tools 166 that are arranged around rotor 36 and are moved simultaneously , by means of a suitable drive system ( not shown ), toward rotor 36 , in order to produce identical deformations of holding members 134 a , 134 b , as shown in fig8 by way of example . upon deformation , the holding members are bent over at the location where they are connected to the associated pole shoe ( in fig8 : pole shoes 136 a and 136 b ). holding members 134 a m , 134 b m spring back slightly after this bending operation , and this rebound produces the torques tcw ( clockwise torque ) and tccw ( counterclockwise torque ) indicated in fig8 , which generate forces f that clamp magnets 38 in place . many variants and modifications are , of course , possible within the scope of the present invention .