as required , detailed embodiments of the present invention are disclosed herein ; however , it is to be understood that the disclosed embodiments are merely exemplary of the invention , which may be embodied in various forms . therefore , specific structural and functional details disclosed herein are not to be interpreted as limiting , but merely as a basis for the claims and as a representative basis for teaching one skilled in the art to variously employ the present invention in virtually any appropriately detailed structure . referring to the drawings in more detail , fig2 illustrates a representative prior art laid - on labeler , generally indicated as 1 . the labeler 1 is shown labeling individual pieces of fruit 2 which are traveling along a conveyor 3 . it should be noted that , although for ease of illustration , a single conveyor line 3 and a single labeler 1 are illustrated , typically this type of labeling operation involves multiple labelers 1 arrayed above respective multiple conveyor lines 3 . the prior art labeler 1 includes a supply reel 4 which carries a web 5 of labels 6 . the supply reel 4 is rotatably mounted on a frame 11 . the web 5 can be made of waxed paper or a similar material designed to allow the labels 6 to minimally adhere to an outer surface 12 of the web 5 . from the supply reel 4 , the web 5 follows a path through a pair of deflecting rollers 13 and 14 and thence out to and around a peel blade 20 positioned at the end of an articulating labeling arm 21 . the labeling arm 21 is pivotable about the frame 11 at a pivot point 22 . the web , now labeled as 23 , after leaving the peel blade 20 , then follows a path through an additional deflecting roller 24 to a position between a drive roller 31 and a nip roll 32 . the web 23 then extends to a powered take - up reel 33 . as the web 5 is pulled around the peel blade 20 by the action of the drive roller 31 and the nip roll 32 , the labels 6 are peeled off of the web 5 , leaving the web 23 , which is a &# 34 ; waste web &# 34 ;, which is then reeled up on the take - up reel 33 . of course , the waste web 23 is merely the web 5 with the labels 6 removed therefrom . a fruit sensor 41 is used to sense the presence of a piece of fruit 2 on the conveyor 3 , with a drive motor ( not shown ) selectively powered to drive the drive roller 31 in response . the drive roller 31 is advanced just sufficiently to advance the label web 5 / 23 by one label length . a label sensor 42 senses the length of a label 6 to thereby control the degree to which the drive motor advances the drive roller 31 . a single one of the labels 6 is thus peeled off of the web 5 by the peel blade 20 and &# 34 ; laid - on &# 34 ; to the piece of fruit 2 via a roller 43 , which can be made of a sponge - like material . the labeler 1 is thus cycled to await the next piece of fruit 2 sensed by the fruit sensor 41 . the prior art labeler 1 suffers from a number of drawbacks which restrict its speed of operation . the label web 5 , in following a path out to the peel blade 20 at the end of the labeling arm 21 , imparts an undesired torque to the labeling arm 21 whenever the drive roller 31 is advanced . if the speed of advancement of the web 5 is too great , i . e . if the drive roller 31 is of too great a diameter and / or is spinning too fast , the torque imparted to the labeling arm 21 can cause the labeling arm 21 to be jerked away from the fruit pieces 2 just as the label 6 is to be applied . another problem with the prior art labeler 1 is that , since the web 5 / 23 is only pulled by the action of the drive roller 31 , i . e . on the take - up side of the peel blade 20 , differential pressure is applied to the web 5 / 23 across the peel blade 20 . thus , if the drive roller 31 is operated at too high a speed , the differential pressure can cause the web 5 / 23 to chatter or rub across the peel blade 20 , resulting in tears or even breakage of the web 5 / 23 . referring to fig1 and 3 - 6 , a labeler according to the present invention is illustrated and generally indicated at 51 . the labeler 51 , much like the prior art labeler 1 , includes a support frame 52 upon which a supply reel 53 is rotatably mounted . the supply reel 53 holds a web of labels 54 which web 54 is paid out through a path from the supply reel 53 , between a first nip roller 55 and a drive roller 60 . the supply reel 53 can include a spring loaded dancer arm 61 ( shown only in fig3 ) for accommodating shock loads and slack in the web 54 during pay - out . from the first nip roller 55 , the web 54 extends to a deflecting roller 62 . the drive roller 60 is driven by a stepper motor 63 attached to the rear of the support frame 52 with a drive shaft 64 ( in phantom lines in fig5 ) extending therethrough . the stepper motor 63 is selectively operated to drive the drive roller 60 , with the friction between the drive roller 60 and the first nip roll 55 pushing the web 54 toward the deflecting roller 62 . due to the unique features of the inventive labeler 51 which allow greater web speeds , as described below , the drive roller 60 is approximately 3 &# 34 ; in diameter as compared to prior art drive rollers , such as the drive roller 31 of fig2 which typically range from 1 &# 34 ; to 2 &# 34 ; in diameter . the drive roller 60 is preferably coated with a resilient surface as of very long life polyurethane or the like for increased drive friction and longevity . the deflecting roller 62 is positioned so that its bottommost tangential point comes almost into contact with the uppermost tangential point of a deflecting roller 82 . this tangential meeting point of the circumferences of the rollers 62 and 82 is directly over a pivot point 65 ( as shown in phantom lines in fig3 ) of a labeling arm 66 . the labeling arm 66 is thus pivotable with respect to the support frame 52 . the labeling arm 66 includes a number of cut - outs 67 , shown here as generally rectangular . the cut - outs 67 serve to decrease the weight and mass of the labeling arm 66 . the labeling arm 66 is urged downward by an adjustable leaf - type spring 68 which is attached to the support frame 52 . the web 54 extends outward along the labeling arm 66 and then around a peel blade 71 where individual labels 72 are peeled from the web 54 to leave a waste web 73 . a resilient roller 74 is rotatably mounted on the labeling arm 66 past the peel blade 71 and the roller 74 serves to urge the individual labels 72 into contact with pieces of fruit 75 on a conveyor 81 . the waste web 73 , after leaving the peel blade 71 , then is threaded above the second deflecting roller 82 which is positioned as described above . thus the web 54 / 73 , in the pay - out and the take - up path , passes almost directly over the center of the labeling arm pivot mount 65 , which serves to minimize any torque effect of the web 54 / 73 on the labeling arm 66 . this arrangement allows a substantially increased web speed , and thus proportionately higher labeling rates , than can be achieved by prior art labelers such as the prior art labeler 1 of fig2 . from the second deflecting roller 82 , the waste web 73 passes beneath the drive roller 60 and then between the drive roller 60 and a second nip roll 83 where the waste web 73 is pulled by the action of the drive roller 60 and the nip roll 83 . thus , the combined action of the first nip roll 55 and the drive roller 60 in pushing the supply side of the web 54 and the pulling action of the drive roller 60 and the second nip roll 83 on the waste web 73 minimizes any differential pressure on the web 54 / 73 at the site of the peel blade 71 . this prevents the web 54 / 73 from being tom or split by the peel blade 71 , as is prevalent in prior art labelers such as the labeler 1 . thus , the inventive labeler 51 can be operated at significantly higher speeds without danger of breaking or tearing the web 54 / 73 at the peel blade 71 . from the nip roll 83 , the waste web 73 is fed into a take - up reel 84 which is driven by the stepper motor 63 by a belt 85 extending from the drive shaft 64 to the take - up reel 84 . the waste web 73 is thus fed onto the driven take - up reel 84 . a fiber - optic optical label gap sensor 92 ( fig3 and 6 ) is attached to the labeling arm 60 . the label gap sensor 92 includes a pair of fiber - optic cables 93 and 94 which terminate with ends opposite each other on either side of the web 54 . a photo - emitter 95 and a photo - detector 96 ( fig6 ) are positioned to send and receive , respectively , light from the cables 93 and 94 in order to detect the relative opacity of the web 54 , as will be explained below . a fiber - optic optical fruit detector 101 is also attached to the labeling arm 60 to detect the presence of a piece of fruit , such as the fruit 75 on the conveyor 81 . the detector 101 includes a photo - emitter 102 and a photodetector 103 connected to respective fiber - optic cables 104 and 105 . the cable 104 directs light from the photo - emitter 102 downward toward the conveyor 81 while the cable 105 receives reflected light from the conveyor 81 and any fruit 75 thereon , which reflected light is conducted back to the photo - detector 103 . an optional photo - eye low label sensor 110 ( shown only in fig3 and 6 ) is attached to direct a series of light pulses toward the label web 54 from a photoemitter 111 ( fig6 ). returned pulses are detected by a photodetector 112 with the time between emitted and returned pulses being used to calculate a distance . the distance from the sensor 110 to the label web 54 is indicative of the remaining web on the supply reel 53 . this amount can be displayed on an optional display 113a ( fig6 ) as remaining web inches , feet , etc ., and / or it can be used to trigger a low label alarm such as a warning light 114 or a siren 115 . referring further to fig6 a programmable logic controller ( plc ) 120 is illustrated . the plc 120 provides a drive pulse to the motor 63 via a motor control driver circuit 121 to selectively advance the drive roller 60 . the plc 120 is also connected to the photo - emitter 95 and the photo - detector 96 of the label gap sensor 92 . the plc 120 causes the photo - emitter 95 to emit a series of light pulses which are directed toward the web 54 . by detecting the amount of light received by the photo - detector 96 for each emitted light pulse , the plc detects a change in the opacity of the web 54 as the web 54 / 73 is advanced . this change in opacity indicates the arrival of a leading edge ( or a trailing edge depending upon the logic ) of a label 72 between the fiber - optic cables 93 and 94 . in response to the sensing of the label leading edge , the drive pulse is ended , thus stopping the stepper motor 63 . the plc 120 is also connected to the photo - emitter 102 and the photo - detector 103 of the fruit detector 101 . the plc 120 is responsive to the photo - emitter 102 emitting a series of light pulses and creates a time window for each such pulse during which the photo - detector 103 is monitored for a reflected return pulse . if a reflected pulse is received during the time window , this indicates the presence of a piece of fruit 75 directly beneath the fruit detector 101 on the conveyor 81 . by contrast , if no return pulse is received within the time window , no fruit 75 is present on the conveyor 81 . the plc 120 is responsive to the sensing of a piece of fruit 75 beneath the fruit detector 101 to start the drive pulse to the stepper motor 63 so that a single label 72 is advanced and applied to the piece of fruit 75 . the plc 120 is also connected to the low label sensor 110 to calculate the amount of label web 54 remaining in the supply reel 53 . in response to the transit time of pulses emitted and received by the photoemitter and photodetector 111 and 112 , respectively , the plc 120 calculates the remaining length of web 54 and displays it on the display 113a , as mentioned above , as well as the low label warning light 114 and / or the warning siren 115 . the plc 120 sends a signal to the warning light 114 and / or the warning siren 115 when the label web 54 remaining reaches a predetermined critical level . the plc 120 also has an internal counter 124 which is connectable to the fruit detector 101 or the label gap sensor 92 to count the number of fruit pieces 75 or labels 72 . the running total of labeled fruit pieces 75 can thus be displayed on the display 113b as well . the plc 120 , can be , for example , a matsushita nais fp1 - c14 . the stepper motor 63 can be a stepper motor mycom pf 5913hac while the motor driver 121 can be a mycom ups53 driver . it should be noted that the deflecting rollers 62 and 82 could be replaced with stationary pins or the like . furthermore , the optical sensor 101 could be replaced with a limit switch with a mechanical feeler and the feeler arm 111 and rheostat 112 could be replaced with an optical web sensor positioned adjacent the supply reel 53 . it is to be understood that while certain forms of the present invention , including dimensions and materials , have been illustrated and described herein , it is not to be limited to the specific forms or arrangement of parts described and shown .