as illustrated in fig1 - 12 , the present invention is a hydroponic produce display apparatus , indicated generally at 10 , allowing in - store and market display of unpicked , growing vegetables and herbs to consumers . the hydroponic produce display apparatus 10 described herein sustains plant life and vitality by supporting the irrigation and display of discreet , modular hydroponic production containers 12 in various forms , including nutrient film technique troughs , drip technique troughs , aeroponic tubes , and vertical hydroponic towers . being lightweight and portable in design , the hydroponic produce display apparatus 10 of the present invention is easily transported from market to market as well as being permanently or semi - permanently plumbed and plugged into electrical outlets for long - term displays or in - home use . since hydroponic containers 12 on display are exchanged on a regular basis to ensure proper plant growth - and as such , the hydroponic produce display apparatus 10 described herein is designed primarily to sustain plant appearance and vitality until on - site harvest at the market or store , not to provide plant nourishment or promote plant growth . however , by utilizing a nutrient solution the system , some embodiments of the present invention may be used for home and commercial hydroponic production . in one embodiment of the hydroponic produce display apparatus 10 of the present invention , the hydroponic produce display apparatus 10 utilizes a rectangular basin 14 , rounded on the two narrow ends and varying in internal volume from fifteen ( 15 gal .) gallons to three ( 3 gal .) gallons . in addition , the basin 14 has a drain valve 16 with a hose fitting attached to its wall or base . the basin 14 is secured upon a steel framework 18 and enclosed in a decorative skirt 20 of wood , metal , or plastic varying in height from approximately six ( 6 ″) inches to approximately two ( 2 ′) feet , encircling the circumference of the basin 14 . flush with the top of the decorative skirt 20 runs a drainage trough circling the inner circumference of the decorative skirt 20 . the trough can be replaced with individual grates 22 in some embodiments . the trough or grate 22 has an internal return pipe at one end that transfers water from the trough down to the basin 14 resting in the middle of the display . the top of the trough is covered by the decorative grate 22 set in a plastic or metal drain that forms an inset approximately three ( 3 ″) inches to twelve ( 12 ″) inches in width . from the inner edge of the inset rises a display face constructed of wood , metal , or plastic flashing rising to the display top , either straight or tapering inward slightly as it rises , and rising to a height of approximately two ( 2 ′) feet to approximately eight ( 8 ′) feet . in some embodiments , the display face rises from the front of the grate 22 with inset channels 24 that hold vertical hydroponic towers 12 . in this embodiment , the grate 22 is mostly covered by the face of the display and the vertical towers 12 inset into the display rest on the grate 22 with their faces flush to the face of the display . the display face is fixed to a steel , wooden , or plastic framework . the top of the display can be open or covered by a plastic , wood , or metal decorative top . the display face of the display can be configured in a number of ways meant to attach hydroponic towers or troughs 12 to the display . in one embodiment , the display face has the inset channels 24 that allow the vertical towers 12 to stand flush with the face of the display . in others , a series of brackets 26 of variable spacing , having flat , upward projecting hooks of metal for attaching vertical hydroponic towers 12 directly to the display . this hook corresponds with the complementary bracket on the backs of the vertical hydroponic towers . when attached , the vertical towers 12 stand upright , with the bottoms of the towers 12 resting on the grate 22 of the inset 24 , with one or more brackets 26 securing the tower 12 to the display . in this configuration , the plants growing in the towers face outward , away from the display . towers 12 can be displayed on one side or both of the display or two displays can be place back to back to display completely encircling the display . advertisement and information boards can also be attached to these brackets 26 offering information on the produce being marketed . when horizontal troughs are being secured to the display , a framework 30 is secured to the upper display brackets that support the horizontal troughs as a series of tapered shelves , with one end of all the troughs slightly elevated above the other to facilitate drainage . at the depressed end , a square or circular pipe stands vertically , with corresponding ports to receive the draining end of the troughs . the bottom of this drainpipe rests on the inset grate 22 and drains into the internal drainage trough . depending on the type of display 10 , troughs will be displayed as above on both flat sides of the display 10 , with informational and advertisement boards displayed on the rounded ends of the display 10 . irrigation of the displayed plants within the hydroponic produce display apparatus 10 of the present invention is accomplished using a tubing system 32 that rises either from the basin 14 in the display base , or from a three - way “ y ” fitting having a valved hose fitting attached on one side , while on the other side interrupting the tubing system 32 above the basin . a pump rests in the basin 14 and pumps water from the basin 14 through a valve and through the “ y ” fitting to an ultra violet sterilizer . water flows through the sterilizer to the top of the display where a “ tee ” interrupts the irrigation tubing having a valve on both of the downstream ends allowing water to be diverted via valves to two different irrigation structures . the first irrigation structure is employed when vertical hydroponic towers are being displayed . it consists of a ring of irrigation tubing radiating from the center of the display to form a ring around the upper edge of the display backing . misting , spraying or dripping nozzles are inserted into the irrigation tubing at appropriate intervals so that water is introduced to the tops of the hydroponic towers . the second irrigation option is employed when displaying horizontal hydroponic troughs and consists of a vertical drop - pipe that hangs over the exterior of the display back , on the end of the display that supports the raised ends of the hydroponic or aeroponic troughs . from this pipe feeder tubes emerge horizontally and are inserted into the raised ends of the hydroponic troughs . to the ends of these feeder tubes a variety of spraying , misting , and dripping nozzles can be attached , depending on display crop requirements . in another embodiment of the hydroponic produce display apparatus of the present invention , as best illustrated in fig1 and 12 , hydroponic towers only are displayed , being held erect by a support arm 40 of metal attached to a plastic tank base 14 . similarly to the above - described invention , the tower is irrigated from the top and drains into the basin / base 14 , which collects the irrigation solution to be pumped back to the top of the tower by a small submersible pump within the basin / base . this base 14 can rest upon a metal stand , rest directly on the floor , or have wheels to make transport easier . the cord for the pump emerges from the rear of the base tank . the base 14 may or may not have a cover for aesthetic appeal or to control algal growth within the base tank 14 . this particular embodiment is also well - suited to dual use for home hydroponic production as well as plant preservation and display . the hydroponic produce display apparatus 10 of the present invention has the potential to dramatically increase both the shelf life and quality of produce at market as well as change consumer experiences at market . the apparatus 10 takes advantage of modularity in hydroponic production systems to introduce a new means of marketing produce to consumers , and to offer new methods incentives for wholesale and retail marketers to utilize locally - produced vegetables and herbs . potential markets for the hydroponic produce display apparatus 10 include farmer &# 39 ; s market retailers , commercial and restaurant kitchens , grocery stores and specialty crop stores as well as home produce consumers . the hydroponic produce display apparatus 10 of the present invention is unique in form and function over traditional display technology has consisted of bins or containers with doors since the apparatus 10 is constructed to form a housing that incorporates unharvested plant propagation containers . it functions as a life - support system for hydroponic produce . the irrigation system 32 is essential to the function of the display allowing at - market displays that irrigate the roots of unharvested , living vegetables . the hydroponic produce display apparatus 10 is unique in application resulting in tangible benefits that offer a distinct advantage over the use of traditional bin and refrigerated displays , including elimination of spoilage ( produce has an indeterminate shelf life ), elimination of refrigeration costs ( energy and equipment ), allowing secondary use and distribution of uncut produce ( eliminating another source of waste for producers ), and elimination of most packaging and harvest - related labor costs for producers . the hydroponic produce display apparatus 10 provides either horizontal or vertical brackets or channels to retain horizontal or vertical plant production equipment and is essentially a storage device as much as a display device eliminating the need for refrigeration . towers and troughs are exchanged by the producer on a regular basis with harvested containers being removed , and unharvested containers being installed in the hydroponic produce display apparatus 10 . the foregoing exemplary descriptions and the illustrative preferred embodiments of the present invention have been explained in the drawings and described in detail , with varying modifications and alternative embodiments being taught . while the invention has been so shown , described and illustrated , it should be understood by those skilled in the art that equivalent changes in form and detail may be made therein without departing from the true spirit and scope of the invention , and that the scope of the present invention is to be limited only to the claims except as precluded by the prior art . moreover , the invention as disclosed herein may be suitably practiced in the absence of the specific elements which are disclosed herein .