a receiver according to the invention is described in fig1 . the receiver is , for example , a decoder in accordance with the dvb specifications . it uses an iso / iec 13818 - 1 transport layer . the receiver is linked to an antenna 1 , itself linked to a tuner of the decoder . the signal provided by the tuner is demodulated by a demodulator 3 . the demodulated data are deinterlaced and corrected by an error correcting circuit 4 and sent to a demultiplexer 5 . the latter comprises a certain number of filters programmed by a microprocessor 23 as a function of the various applications supported by the receiver . the microprocessor 23 is connected to a memory 12 comprising the operating system as well as the resident or downloaded programs for implementing applications such as an epg . the memory is illustrated in the form of a single block , but physically may comprise several blocks of different kinds ; random access memory ram , read only memory rom , reprogrammable memory eeprom or flash . the read only memory rom contains among other things the basic program of the decoder . this program comprises input / output management routines such as : programming of the demultiplexer , receiving of orders transmitted by the remote control , displaying of video sequences recorded in memory and specified by a pointer , etc . a character generator 15 allows the generation of control or graphics menus relating to the parameters of the receiver or to a particular application . the video signal generated is multiplexed with one of the video signals originating from the video decoder 17 to a scart socket linked to a television 22 . the multiplexing circuit 20 is managed by the microprocessor 23 . the receiver is also equipped with a remote control 1 , linked to the microprocessor by an infrared link 24 . for the clarity of the diagram , only the most important connections of the microprocessor 23 are illustrated . the audio or video sections or packets filtered by the demultiplexer are stored in predefined areas of a buffer memory 6 . the receiver also comprises a hard disk 25 linked to the microprocessor with the aid of an interface 26 allowing fast transfers of information . the hard disk is advantageously integrated with the decoder , it can be proposed in the form of a separate piece of equipment . the support of the disk may possibly be removable . the program executable by the microprocessor 23 analyses the data stored in the buffer memory 6 by the demultiplexer 5 and determines whether they correspond to the profile selected by the user . if so , they are then recorded in the hard disk 25 . the capacity of the disk makes it possible to record at least several hours of audiovisual transmissions in a compressed format ( mpeg 2 for example ). a part of the hard disk is allotted for recording the advertising sequences . this part referred to as “ mem_enr ” is divided into as many areas “ mem_enri ” as there are profiles “ i ”. the program also analyses the proprietor field contained in the proprietor descriptor of the dvb si tables of each transmission received , so as to determine whether the latter is or is not an advertising sequence . the term “ advertising sequence ” should be regarded as an example . any sufficiently short event whose topic is determinable by the decoder can be used for the present invention . when an advertising sequence is detected , the program extracts recorded advertising sequences from the hard disk 25 and dispatches them to the television screen 22 . otherwise , the transmission not being of the type of an advertising sequence , it is dispatched to the audio / video decoders 16 and 17 so as to be displayed . the program is also responsible for detecting the end of the reading of an advertising recording . when the decoder no longer receives advertising sequences and at the end of the reading of a recording , the program dispatches nonadvertising transmissions to the television screen . [ 0028 ] fig2 shows the organization of the various steps for implementing the invention . first ( step 1 ), the user invokes a configuration module for formulating a profile , that is to say a list of preferred topics . in step 2 , the decoder detects the broadcasting of an identifier contained in a proprietor descriptor publicizing the next receipt of an advertising interlude . detection triggers the execution of two program modules which run two steps : an acquisition module responsible for recording certain broadcast advertising sequences and a display module responsible for displaying the advertising recordings which the first has recorded previously . at the start of its execution , the configuration module asks the user to enter a profile identifier “ ident ” in the form of a digit from 0 to 9 . this value may be identical to the identifier of the user , but several profiles may also be associated with one and the same user . for example , the user does not necessarily have the same preferences in the evening as in the morning . advantageously , a list of available topics is presented to the user in the form of a menu by the configuration module . these topics take the form of displayed character strings , for example “ sport ”, “ cars ”, “ songs ”, “ maintenance products ”, etc . with the aid of the buttons on his remote control , the user selects the topics according to his preferences . according to a first embodiment , the updating of the list of topics available is performed by downloading broadcast data of a special service . according to a first variant , the advertising sequences broadcast possess a proprietor field in a proprietor descriptor specifying the topic with the aid of one or more character strings . the decoder formulates the list of topics as and when advertising sequences are received , the new topics being appended to the list . according to a second variant , the complete list is broadcast in a data block furnished with a specific identifier written in a proprietor descriptor , the availability of such a list then being almost immediate , the updating being performed easily . in the three cases , the topics may be coded in the proprietor field ( for example : “ id123 ”, “ id956 ”, “ id742 ”). the decoder possesses a table of correspondence between the code and the character string : id123 =“ sport ”, id956 =“ cars ”, id742 =“ songs ”. the method of selecting the topics constituting a profile can also be performed automatically . to do this , the decoder analyses the behavior of the user and determines his profile on the basis of his choices of programs . [ 0032 ] fig3 is a diagram representing a part of the nonvolatile memory according to the invention . among other things it comprises the “ tab_pro ” array which presents general data corresponding to each profile and “ tab_enri ” arrays which contain the descriptors of all the advertising recordings . value of the read pointer “ pt_rdi ” and write pointer “ pt_wri ” of the tab_enri array , the configuration module initializes the data of tab_pro . the user chooses an identifier of profile “ i ” and associates a list of preferred topics therewith . adr_debi points to the first address of the array of the recordings of user i : “ tab_enri ”. at the outset , there is no recording , the start address adr_debi and end address adr_fini of this array are equal . the module initializes pt_wri so as to point to the first available descriptor of the array of recordings , that is to say adr_debi . pt_rdi takes the value “ 0000 ” indicating that no recording has been performed for this user . the reading and updating of the arrays tab_enri is performed in a circular manner : the values of pt_rdi and of pt_wri increase from adr_debi and adr_fini , then take the value adr_debi again when they exceed adr_fini . subsequently , each recording is identified by the pair of references ( i . j ). the configuration module initializes the first value of pointer reci . 1 to an available area mem_enri . the size of the area mem_enri depends on the total duration of recording and of display of the sequences for each profile . the configuration module can fix this duration at 30 minutes for example . in a particular simple manner , the recordings are consecutive in the hard disk . the values of the pointers reci , j following one another , while the maximum duration has not been attained , it is possible for the last sequence received to be appended in mem_enri . next , the last sequence received is written by overwriting the oldest . the data packets corresponding to an advertising sequence received by the demultiplexer are sent to the acquisition module which analyses individually the topic of each sequence . if this topic corresponds to the profile selected by the user , the sequence must be recorded in the hard disk . [ 0046 ] fig4 presents the execution flowchart for the acquisition module . in step 1 , the demultiplexer is programmed so as to detect the data packets and the microprocessor determines whether they correspond to advertising sequences . as a variant , the center can transmit a signal publicizing the broadcasting of an advertising interlude at a certain moment and of a certain duration . in this case , there is no need to indicate for each sequence the advertising nature thereof . in step 2 , an interlude is detected , the first advertising sequence is stored in a work memory of the decoder . in step 3 , the module initializes a counter “ i ” making it possible to scan all the profiles stored , beginning with the first of the array tab_pro ( i = 1 ). in step 4 , the module tests whether the topic or topics of the sequence received is / are included in the list of topics of the i th profile currently being analyzed . the test consists in searching through the list of preferences of tab_pro for the character string written in the “ topic ” descriptor of the sequence received . if it is found there , the sequence corresponds to the profile . there may be several topics for one and the same sequence , for example : maintenance products for cars . it is then necessary to perform as many tests as there are topics . if the topic does not correspond to profile “ i ”, the sequence is ignored and the module goes directly to step 7 . otherwise , the sequence stored in work memory is recorded at the address specified by the pointer pt_wri ( step 5 ). then in step 6 , the pointer pt_wri is updated with the address for writing the next recording . the management of the pointers being circular , pt_wri is initialized to the value “ tab_debi ” of the start of the tab_enri array , when the total duration of recording is reached . the acquisition module also writes the duration and topic of the advertising recording in the array . in step 7 , the module tests whether this is the last profile of the tab_pro array and if so , in step 8 1 is added to the counter “ i ” so as to point at the next profile in the tab_pro array . if the last profile has just been processed , the module loops back to step 2 for detecting a new advertising sequence . if several profile lists possess the same topic ( in the example of fig3 : “ songs ”), the sequences possessing this topic are recorded as many times as this topic is present in a list . after having shown the manner of operation of the acquisition module , that of the display module will now be explained . the display module is invoked each time the demultiplexer receives an advertising interlude . this interlude is broadcast at a precise moment of an event or between two events . the module initiates a task for displaying on the screen the recording pointed at by the pointer “ pt_rdi ”. the advertising sequence broadcast is dealt with by the acquisition module . one of the essential aims of the invention is thus seen to be achieved : the decoder replaces on the screen a group of broadcast sequences with a group consisting of recorded sequences corresponding to the profile selected by the user . in almost all cases , the end of a broadcast advertising interlude does not occur exactly at the end of the displaying of an advertising recording . the decoder allows the displaying of the recording to terminate . in this case , the advertising interlude displayed lasts a longer time than the interlude broadcast . so as not to miss the start of the event broadcast in the course of the end of the displaying of the advertising recording , the decoder records the event in a temporary storage memory either in the hard disk 25 , or in a work memory . at the end of the displaying of the advertising recording , the decoder initiates a task for displaying the content of the temporary storage memory . the temporary storage memory is managed as a queue ( or fifo —“ first in first out ”). the displaying of the event is henceforth shifted in time by a certain duration δt , this function being referred to as “ time shifting ”. during a next broadcasting of an advertising interlude , this shift may be compensated for by reducing the duration of display of the recorded advertising interlude . the flowchart of fig5 shows the manner of operation of the display module . in step 1 , the demultiplexer is programmed to detect the start of the broadcasting of an advertising interlude . in step 2 , an advertising interlude is detected . in step 3 , the decoder waits until the temporary storage memory is empty to display a new advertising interlude at the instant of the event desired by the broadcaster . at this moment , the module searches for the recording pointed at by pt_rdi ( step 4 ) and initiates its display . in step 5 , pt_rdi is updated so as to point at the next recording to be displayed . it was stated earlier that the read pointer moves in a circular fashion , pointing successively at each recording . in the example , the memory mem_enr2 corresponding to profile number 2 possesses five elements numbered from 1 to 5 . when the fifth has been read , the module initializes the pointer so as to address the first element . in step 6 , the module tests whether the displaying of the recording has terminated . if “ no ” ( step 7 ), the module tests whether the advertising interlude broadcast has just terminated . if it has not , the program loops back continuously to steps 6 and 7 . if the interlude broadcast has just terminated ( instant t 1 ), the module initiates the recording of the event broadcast in the memory of the “ time shifting ”, then loops back to steps 6 and 7 . step 8 is executed only once during a broadcast of an advertising interlude . if the displaying of the recording has terminated , the module tests whether the advertising interlude is still broadcast ( step 9 ). as long as this interlude is broadcast , the module loops back to step 4 and initiates the displaying of a new recording each time . otherwise ( moment t 2 — step 10 ) the event is broadcast again and since the advertising recording has just terminated , the displaying of the event can be resumed . the time shift is equal to the difference between t 2 and t 1 ( δt = t 2 − t 1 ). the module initiates the displaying of the video sequence in the temporary storage memory of the “ time shifting ” and then loops back to step 2 , waiting for a new broadcast of an advertising interlude . it was stated earlier that in a preferred embodiment , the old recordings were overwritten in memory by the recent broadcasts . in this mode , there is no synchronization between the display module and recording module . a variant consists in momentarily stopping recording as soon as the memory is full of undisplayed recordings and in erasing the recording as soon as it is displayed . erasure brings about a freeing of the memory , this permitting the recording of new sequences . this variant favors the display of old sequences . [ 0054 ] fig6 shows the evolution over time of the sequences broadcast and of the recordings displayed . a film called “ the film ” is split into three parts separated by two advertising interludes . the user has selected profile 2 , the memory of the recordings of this profile is at the outset such as shown in fig3 . the topics of profile 2 are : “ sport , cars , offers of service , songs ”. at the instant t 1 , the decoder displays on the screen of the television the event “ the film ” without any time shift . at the instant t 2 , an advertising interlude comprising three sequences is broadcast . the decoder searches through the tab_enr2 array for the recording pointed at by pt_rd2 , that is to say the recording of 1 ′ 02 ″ at the address rec 2 . 4 having as topic : “ offers of service ”, and commences the display . at the end thereof , the advertising interlude is still being broadcast , the decoder displays the next recording read at the address rec 2 . 5 ( j = 5 ). at the instant t 3 , the advertising sequence b is broadcast , its topic : “ sport ” corresponds to profile 2 , it is therefore recorded in the hard disk . the descriptor of this recording is pointed at by pt_wr , it occupies the position j = 3 . the address , the duration and the topic of the recording of the sequence b are updated in this descriptor . pt_wr2 is then updated and points at the next descriptor ( j = 4 ). at the instant t 4 , the advertising sequence c is broadcast . its topic : “ songs ” corresponds like the sequence b to profile 2 , it is therefore recorded in the hard disk . its parameters are written in the descriptor j = 4 . pt_wr2 is then updated and points at the next descriptor ( j = 5 ). at the instant t 5 , the advertising interlude has terminated . at this moment , the recording rec 2 . 2 ( j = 5 ) is being displayed , it terminates at the instant t 6 . the decoder records in the temporary storage memory of the “ time shifting ”, the event portion broadcast between t 5 to t 6 . from t 6 , the decoder displays the event “ the film ” read from the start of the temporary storage memory . from this moment onwards , there is a time shift of ( δ = t 6 − t 5 ) between the broadcasting of part 2 of the film and the displaying of this same part . this shift ( δ ) is depicted in fig6 by the grey vertical bands shifted with respect to one another along the time axis . at the instant t 7 , the second advertising interlude is broadcast , the decoder no longer records in the temporary storage memory . at the instant t 8 which is equal to [ t 7 +( t 6 − t 5 )], all of part 2 of the film has been displayed , the temporary storage memory is empty . the decoder then searches through the tab_enr2 array for the recording pointed at by pt_rd2 , that is to say the recording ( j = 3 ) having as topic : “ sport ”. the latter is in fact the advert b broadcast during the first advertising interlude . by chance , at the instant t 9 the advertising interlude broadcast terminates at the same time as the displaying of a recording , part 3 of the film can then be displayed with no shift , up to the end of the film . in this case and until the next broadcast of an advertising interlude , there is no longer any need to use the “ time shifting ” function . in a simple manner , the advertising sequences are always replaced at the display level by recordings . however , if it is possible to detect the topic right from the start of the sequence , and if it corresponds to the profile , then it is possible to display it directly and at the same time record it . this improvement is used especially when the profile contains many topics and in particular if the user , by selecting all the topics , does not wish to exercise any filtering and wishes to display all the sequences broadcast . this improvement has the advantage of always giving the user “ brand new ” sequences . the sequences corresponding to the profile are always recorded . in a first embodiment , the recorded sequences are extracted and selected on the basis of advertising interludes broadcast . but , over a fairly long period , the aggregate duration of the broadcast advertising interludes is almost equal to the aggregate duration of the displayed interludes . fig6 shows that the aggregate duration of the sequences a , b , d , d , e and f is equal to that of the recordings rec 2 . 4 , rec 2 . 5 , rec 2 . 1 , rec 2 . 2 , rec 2 . 3 and rec 2 . 4 . individually , the displayed and broadcast interludes do not have the same duration , but over a long period the discrepancies compensate for one another . excluding the extremely rare case where the advertising sequences always correspond to the selected profile , since it is necessary to exclude a certain number of sequences which do not correspond to the profile , the same sequences have to be displayed several times to arrive at the same display time . if the memory contains few recordings , they will be displayed often . it is therefore important for the decoder to rapidly build up a stock of sequences which it will then be possible , when the broadcaster requests the displaying of an advertising interlude , to display . a variant consists in the user firstly entering a profile on the basis of a virgin decoder , and the decoder then recording a part of the recording memory corresponding to this profile ( half for example , that is to say 15 minutes of display ), and subsequently the decoder invoking the module for displaying the recorded sequences . this enables the decoder to build up a fairly large stock of sequences so that they can be adequately renewed at the moment of the displaying of the advertising interludes . a second variant consists in the sequences being broadcast on a so - called “ advertising ” specific service . the advertising sequences are thus transmitted on a different communication channel to that of the non - advertising events . the acquisition module then programs the demultiplexer to extract the advertising sequences from this communication channel . if only one demultiplexer is available to the decoder , this operation is performed in standby mode , the remainder of the time the decoder displays the service selected by the user . this acquisition can occur at any moment if two demultiplexers are available to the decoder , one being used to extract the service selected by the user and the other to extract sequences from the advertising service . according to a variant , the event containing advertising interludes is firstly recorded in the hard disk and then displayed when requested by the user . in the same way as for a broadcast event , the acquisition and display modules detect the presence of the advertising sequences , and as earlier , record the sequences corresponding to the profiles and display the recordings . a difference is the absence of “ time shifting ”. specifically , the event being recorded , it is easy to halt the running thereof , and to have it distributed once the displaying of the recordings is at an end . the invention is of course not limited to the embodiments just described . in particular , the technology of the memory of the recordings can be optical ( recordable dvd - rom , cd - rom for example ), magnetic ( cartridge ), or some equivalent technology . neither is the invention limited to advertising sequences , any events whose descriptor contains an identifier specifying that the duration is short and whose topic is determinable by the decoder , can be used by the present invention .