with reference to the drawings , the preferred embodiments of the present invention will now be described in detail . referring to fig1 , a storage container 10 is shown having a first end 12 and a second end 14 defining a length 10 l therebetween . preferably , the storage container 10 includes a wall 24 that is generally circular in cross - section along its length 10 l . the wall 24 is joined to a base member 26 at the first end 12 . it is to be understood that the joinder of the container wall 24 to the base member 26 is fluid - tight . as shown in fig1 , the first end 12 is preferably larger in diameter than the diameter along the remaining length of the storage container 10 to provide stability if the storage container 10 is stood upright on the base member 26 . in the embodiment shown in fig1 , the second end 14 of the storage container 10 is provided with a threaded portion 16 adapted to correspondingly engage a threaded cap 18 . it is to be understood that the cap 18 preferably provides a fluid - tight seal with the second end 14 of the storage container 10 when secured thereto . the storage container 10 with the cap 18 secured thereto , defines an interior volume 10 v within the storage container 10 . optionally , the threaded cap 18 may include a hang tab 20 having a hole 22 therethrough to facilitate hanging the product for sale in a retail establishment , if desired . preferably , a plurality of reeds 30 are placed in the storage container 10 . each reed is preferably elongate and slender having a first end 32 and a second end 34 . the reeds 30 are preferably made of a porous , wicking material , as for example wood rattan . each reed has a length 30 l defined by the distance between the first and second ends 32 and 34 , respectively . preferably , the reeds 30 forming the plurality of reeds all have approximately the same length . common reed lengths range from 6 ″ to 15 ″, although it is to be understood that the present invention is not limited to these lengths . the reed length 30 l is smaller than the storage container length 10 l in the preferred embodiments . still referring to fig1 , the plurality of reeds 30 and a volume of fragranced liquid 40 are placed within the interior volume 10 v of the storage container 10 . as shown in fig1 , the reeds 30 are preferably substantially immersed in the fragranced liquid 40 within the storage container 10 . the cap 18 is then sealingly engaged to the second end 14 of the storage container 10 to define a sealed interior chamber within the storage container 10 . once sealed , the packaged assembly of the plurality of reeds 30 , the volume of fragranced liquid 40 and the sealed storage container 10 are packaged and ready to ship or distribute to retail outlets , distributors , and end users . it is to be understood that the plurality of reeds 30 commence drawing , absorbing , wicking and / or becoming saturated with the fragranced liquid 40 upon being packaged . referring to fig1 , even if the fragranced liquid level 40 l is below the upper portion of the reeds 30 , the hygroscopic nature or the porous , wicking nature of the reeds 30 will draw up the fragranced liquid 40 to the second end 34 of the reeds 30 . preferably , the fragranced liquid level is higher than 50 % of the reed length 30 l when the storage container 30 is vertically positioned as shown in fig1 , and more preferably higher than 75 % of the reed length 30 l . it is to be understood that the enlarged diameter at the first end 12 of the storage container 10 in fig1 is provided to facilitate stability of the packaged storage container 10 when placed in an upright position on its base member 26 . alternatively , the packaged storage container 10 could be hung from a rod extending through the hang tab hole 22 . referring now to fig2 , the use of the present invention will now be described . in fig2 , the sealed cap 18 has been removed from the storage container 10 and the fragranced liquid 40 is poured from the second end 14 of the storage container 10 into a holding container 50 . the plurality of reeds 30 are also transferred from the storage container 10 to the holding container 50 . preferably , the second end 34 of the reeds 30 are placed in the holding container 50 . preferably , the transfer of the storage container contents is accomplished without physically touching the fragranced liquid 40 and the plurality of reeds 30 . the holding container 50 may have a variety of shapes and sizes as is understood by a person of ordinary skill in the art . preferably , the holding container 50 has a length 50 l that is less than the reed length 30 l so that when the reeds 30 are placed within the holding container 50 a portion of the reeds 30 extend above the holding container opening 52 as shown in fig3 . with the contents of the storage container 10 transferred to the holding container 50 , one end of the reeds 30 are supported in the holding container 50 and the other end of the reeds 30 extend upwardly through the opening 52 of the holding container 50 . the empty storage container 10 may then be discarded , or alternatively , retained for subsequently returning the reeds 30 and remaining fragranced liquid to the storage container 10 for re - use at a later date . it is to be understood that upon the transfer to the holding container 50 , the presoaked and saturated reeds immediately diffuse fragrance into a room or the surrounding area for ultimate fragrance enjoyment — without any lengthy delay . it is also to be understood that the instant fragrance diffusion is enhanced by the fragranced liquid 40 present on the exposed exterior surface of the reeds 30 outside of the holding container 50 . it is to be understood that various constructions and shapes of the storage container 10 may be used in the present invention . an alternative embodiment of the present invention in the packaged condition is shown in fig4 . this embodiment is similar to the embodiment described above with the exception that the diameter remains substantially uniform along the entire length of the storage container 10 ′. this design optimizes space requirements during both shipping and display for sale . it is to be understood that all of the other features are the same as described above . fig5 and 6 show alternative embodiments of the storage container according to the present invention , designated 10 a and 10 b , respectively . the storage container 10 a is shown having a substantially circular base 26 a at one end 12 and a sealed , flattened distal end 14 a . the storage container 10 a preferably being made of a fluid - tight , sturdy plastic material . as described above , the plurality of reeds 30 ( not shown ) and the fragranced liquid 40 ( not shown ) are placed in the storage container 10 a prior to sealing the flattened end 14 a . preferably , the flattened end 14 a is cut off , as for example with a scissors , to transfer the contents to the holding container 50 . the storage container 10 b is similar to the storage container 10 a with the exception that the substantially circular base 26 a of fig5 has been replaced with a flattened end 12 a . thus , the ends 12 a and 14 a of the storage container 10 b are sealed , flattened ends . although not shown in fig5 and 6 , it is to be understood that the storage containers 10 a and 10 b could additionally include a hang tab 20 with hole 22 as shown in fig1 . preferably , the hang tab 20 would be attached to an end of the storage container 10 a , 10 b . it is to be understood that the storage containers according to the preferred embodiment of the present invention may be transparent to allow the contents to be seen without opening the storage container . however , it is also to be understood that the storage containers do not need to be transparent . it is to be understood that the storage container according to the present invention is not limited to the illustrated designs . according to the preferred embodiment of the present invention , the storage container includes an interior chamber sized to receive the plurality of reeds and the fragranced liquid . the storage container can be arranged and designed to hang , stand upright , be positioned horizontally or in various other positions . the storage container may have a cross - section that is generally circular , elliptical , flattened or polygonal . preferably , at least one end of the reeds are in the fragranced liquid when in the storage container . this allows the reeds to wick or absorb the fragranced liquid throughout the length of the porous , wicking material of the reeds while in the storage container . thus , once the reeds are removed from the storage container and placed in the holding container , the fragranced liquid is at the exposed end of the reeds to immediately commence diffusing the fragrance . preferably , a majority of the outer surface area of the reeds is in contact with the fragranced liquid when in the storage container , and more preferably substantially all the outer surface area of the reeds is in contact with the fragranced liquid . this allows the fragranced liquid to coat and partially soak into the exterior surface of the reeds . thus , once the reeds are removed from the storage container and placed in the holding container , the exposed coated portions of the reeds extending from the mouth of the holding container immediately commence releasing the fragrance . thus , it is to be understood that the present invention provides immediate fragrance to a room using reeds and fragranced liquid without any lengthy delay . a study was conducted to determine whether a difference exists in the scent intensity between the pre - soaked fragrant reeds according to the present invention as compared to prior art dry non - soaked reeds at two separate time intervals —“ just opened ” and “ after 24 hours elapsed time .” a consumer sample of 25 people ( 12 male and 13 female ) compared the scent intensity of “ just opened / immediate ” and “ after 24 hours elapsed time ” pre - soaked fragrant reeds with the control product of dry , non - soaked reeds as currently available in the market . a sub - sample of 19 people ( 6 male and 13 female ) of the sample 25 people compared the two products after being opened for 24 hours . both tested products were identical in the following respects : same fragrance of island orchard , same formula of 10 % load , same fragrance level , same vessel ( 3½ ″ tall vase having a vase opening varying from ¾ ″ to 1¼ ″ diameter ), same amount of fragranced liquid ( 6 ounces ), and same number and size of reeds ( eight ( 8 ) 10 ″ long rattan reeds ). the pre - soaked reeds had soaked in the fragranced liquid for approximately two weeks prior to the study . the pre - soaked product was displayed in a vase with the pre - soaked rattan reeds inserted and the remaining fragranced liquid poured in the vase . the control product was displayed with the fragranced solution poured into the vase and the dry reeds immediately inserted into the vase . the products were placed in separate rooms of the same size ( approximately 20 ′ by 30 ′) at the same location . the consumer sample , divided into groups of 10 - 12 , were brought into each room and the consumers were asked to rate the intensity of the fragrance and their preference : how would you rate the intensity of the fragrance of these products ? ( measured on a 5 - point scale where 1 is poor and 5 is excellent ); and which of the two products do you prefer ? the consumer sample was informed as to how the products differed . the tables below show the detailed results of the study , i . e ., the ratings of the two products when “ just opened ” and “ after 24 hours .” the sample sizes vary due to six people not participating in the second phase ( after 24 hours ). 5 - point scale ( 1 : poor , 2 : fair , 3 : good , 4 : very good , 5 : excellent ) the sample of consumers overwhelmingly rated the pre - soaked fragrant reeds superior in scent intensity to the dry reeds in both the “ just opened / immediate ” and “ after 24 hours elapsed time ” intervals . in the “ just opened ” test , the average scores for the pre - soaked fragrant reeds across the 25 respondents was 4 . 36 compared to 1 . 36 for the dry product . in the “ after 24 hours ” test , the average scores for the pre - soaked fragrant reeds across the 19 respondents was 4 . 0 compared to 1 . 74 for the dry product . not only are these differences significant , but every person ( 100 % of respondents ) ranked the pre - soaked fragrant reeds superior to dry reeds and for both elapsed time intervals ( immediate and after 24 hours ). when asked which product they preferred , 76 % ( 19 of 25 ) preferred the pre - soaked fragrant reeds over the dry reeds when it was immediately opened , and 79 % ( 15 of 19 ) preferred the pre - soaked fragrant reeds over the dry reeds after 24 hours . the study clearly demonstrates the superior “ instant fragrance ” impact of the pre - soaked fragrant reeds compared to dry reeds when the product is just opened , as well as the superior scent intensity impact after an elapsed time of 24 hours . furthermore , the data clearly indicates a consumer preference for the pre - soaked reeds over the dry reeds . as previously stated , various commercially available , prior art fragrant reed products indicate that , for reeds having a length of approximately 10 ″, the reeds will draw and diffuse the fragrance within approximately 36 to 48 hours . the present invention eliminates the lengthy wait and immediately and continuously releases and diffuses the fragrance throughout the surroundings upon placement in the holding container . the foregoing disclosure and description of the invention are illustrative and explanatory thereof , and various changes in the size , shape and materials , as well as the details of the illustrated operation and construction may be made without departing from the spirit and scope of the invention .