many consumers carry a personal loyalty identification device that is specific to each merchant . this can be a plastic card , paper card , features phone , smart phone , mp3 player , tablet / pad pc , ebook , electronic display card , or any other device which , through electronic or analog means stores or displays a consumer &# 39 ; s personal loyalty account number . the loyalty account has a unique account identifier or number , which can be printed in plain text , printed in a bar code , embossed , or stored in the personal loyalty device . consumers generally present their personal loyalty device to the merchant when purchasing goods . the merchant receives the loyalty account number from the personal loyalty device via manual methods ( viewing the account number on the card and entering into the merchant &# 39 ; s pos system ), automated methods such as bar code scanning the personal loyalty device or entering a code , such as a telephone number which is linked to the account number , and contactless other forms of communicating the number — such as rfid , nfc , infrared , bluetooth , zigbee , wi - fi , vhf , uhf , hf , lf and other methods well know to the art . the personal loyalty identification step can optionally support promotional applications for each merchant . optionally , the consumer could carry a single personal loyalty device , which links all of their distinct loyalty programs from all merchants . the system and method of the invention provide merchants a consumer website where consumers can enroll into the loyalty system and optionally link their other family member &# 39 ; s loyalty cards , cell phones and other consumer devices to the same account . consumers can also establish a loyalty account with a merchant and enroll the loyalty account in the program from the website . consumers can also manage their account information and specify their reward payout methods , and opt in to receive brand and store promotions . the system and method of the invention can also include kiosks that merchants place in their stores that allow consumers to enroll in the loyalty program , and manage their loyalty account . consumers who have loyalty accounts can use these kiosks with their personal loyalty identification device and / or their number to see what discounts they can receive in the store that day . the discounts offered will be unique to each consumer based on previous cpg brand loyalty , cpg directed promotions , merchant directed promotions , buying frequency , and other metrics well know to the art . where the consumer is a patron enrolled in the merchant &# 39 ; s program and the merchant has provided detailed transaction to the rewards transaction server , these benefits can be precisely targeted to the patron . the system and method of the invention may also include dispersed kiosks ( pc &# 39 ; s , tablets , stations capable of receiving consumer loyalty number information , and other devices which may be known to the art ) that merchants place in their stores that are strategically located near specific sub - departments or categories ( such as cereal or cola beverages ) within the store . consumers can visit these kiosks or tablets with their personal loyalty identification device to see what discounts they can receive in that area . the discounts offered will be unique to each consumer based on previous cpg brand loyalty , cpg directed promotions , merchant directed promotions , buying frequency , and other metrics well know to the art . patrons can receive targeted incentives from these kiosks . as described above , in one embodiment , the system and method of the invention allow consumers to link a checking or savings account to their loyalty account in order to pay for their purchases and receive incentive rewards and thus enroll in the program . in this embodiment , the system and method of the invention allow for consumer rewards to be targeted to a single unique consumer by linking of the consumer and his or her purchase of a single identifiable item if the consumer uses a loyalty card enrolled in the program . such individual targeting is one of the many incentive rewards benefits received by a patron enrolled in the program . while attempts have been made in the past to link loyalty accounts with consumer bank accounts , those attempts have failed in the market place because of , among other reasons , lack of consumer participation . as previously described the program of the present invention provides benefits to all parties involved in the process and thus insures the wide adoption and success of the invention without the drawbacks of existing programs . consumers and patrons can choose to have their loyalty rewards points directed to their favorite charity , credit or debit card accounts , checking or savings accounts or other financial accounts such as iras or college funds in the form of cash . in another embodiment , the invention records all transactions during a configurable transaction period ( including but not limited to minute , hour , day , week , month or other units of time known in the art ) and applies all loyalty points accumulated during the transaction period to the consumers account . the consumers can choose to have their loyalty points redeemed for cash . points earned by a patron redeemed for cash can be processed as ach transactions at the end of the transaction period . ach transactions offer all parties ( merchant , consumer , cpg ) a more cost effective method than typical debit / credit card transactions through existing payment systems such as mastercard , visa , amex , discover , and the like . the system and method of the invention preferably record all transactions made by the patron or consumer . that information can be used to create consumer demographic profiles , brand demographics , purchasing patterns of the consumer and build a database that can be used to drive future promotions . some of the data captured can be store level x , y and z ring , upc , product category , department , and other metrics which will be known to the art . for future promotions , the database is driven by a rules engine for the basis of varied promotions . for instance , the system could offer a standard set such as bogo ( buy one get one free ), $ x off retail price , $ off retail price in addition to loyalty card price ; web offer plus tablet pc offer , web offer or tablet pc offer and the like . digital promotions can be sent electronically by the system to applications on the personal loyalty devices as coupon image files ( including but not limited to jpeg , gif and other formats known in the art ), email or social web applications such as facebook / twitter , and in the form of text messages . they can also be sent to a tablet or kiosk in a sub - department when the consumers scan their existing loyalty card bar code or the bar code for that merchant on their personal device such as a smart phone or tablet . certain consumer purchases receive points that are credited to the consumers loyalty account . all discounts offered to the consumer are credited to their loyalty account at the time of purchase . the system and method of selected embodiments of the invention whereby a consumer / patron can register his or her loyalty account to receive incentive rewards and authorize the transfer of funds from his or her personal account to pay for a transaction by providing only the loyalty account number and the merchant and rewards transaction server process a transaction are further described in the following process flows . ( 1 ) to make a purchase from a merchant patrons access their personal loyalty devices . a patron can optionally select a loyalty account if his or her device is equipped to do so . ( 2 ) the patron &# 39 ; s personal loyalty device can provide the account number to the merchant pos via traditional contact methods such as magnetic stripe by swiping the loyalty device , or via contact - less means such as barcode scan , radio frequency communications , or infrared communications . ( 3 ) if the account number is invalid , then the patron is asked to present a new loyalty number and returns to ( 1 ). ( 4 ) optionally , the pos system then prompts the patron to enter his or her authentication information such as a pin . after the user enters his or her pin the pos terminal / system encrypts the pin using standard pos data encryption techniques that are used for debit cards ( e . g . pin block , iso 9546 ), or proprietary encryption techniques , and sends the information to a rewards transaction server for processing using payment industry standards protocols which are well know to the art such iso 8583 or other open or proprietary standards . both of iso 9546 and iso 8583 are incorporated herein by this reference . ( 5 ) the rewards transaction server receives the information and validates that the account is a valid account for the merchant . if the account is not valid the rewards transaction server sends back an invalid merchant decline code to the merchant pos terminal . ( 6 ) if the account is valid then the rewards transaction server validates that the pin passed in the pin block is correct for this account . if the pin is not correct the rewards transaction server sends back an invalid pin decline code to the merchant pos terminal . ( 7 ) if the pin is correct , the rewards transaction server rates the transaction based on metrics such as amount , past purchasing behavior , velocity checks , anti - fraud heuristics , credit rating , and other criteria known to the art . server sends back a decline code to the merchant and the transaction is cancelled . ( 10 ) if the transaction is accepted the rewards transaction server ( a ) saves the transaction to a periodic transaction file ( for later end of period , e . g . day settlement — see end of period settlement flow process ) and ( b ) the rewards transaction server sends back an accept code to the merchant and , optionally , the user and the transaction is completed . ( 11 ) optionally , the merchant pos terminal / system sends the transaction demographics such as account , date , time , product sku codes , quantities , and other selected demographics to the rewards transaction server to build a database of purchasing history for the patron . ( 1 ) the rewards transaction server reads the transaction file record by record at the end of a preselected period . the period can be any configurable transaction period ( minute , hour , day , days , week , or month ( s )), which conforms to the merchant and rewards transaction server needs and to ach transaction criteria . ( 2 ) the rewards transaction server looks up the merchant loyalty program configuration record ( s ) by using the merchant id and patron account number in the periodic transaction file . ( 3 ) using the merchant loyalty program configuration record ( s ) the system creates the following outputs : a . ach transaction to move the purchase amount less loyalty reward amount from patron account to merchant account . b . ach transaction to move transaction service fee from merchant account to reward transaction server account . ( 5 ) the rewards transaction server receives the ach transfer status report from the financial institution and reconciles any ach exception conditions such as insufficient funds , invalid account , or other exception . ( 6 ) the rewards transaction server receives and processes the ach transfer status report from the financial institution and produces : a . summary success reports for each merchant &# 39 ; s accounts b . summary error reports for each merchant &# 39 ; s accounts c . summary reports for rewards transaction server account d . summary reports for the patron account e . summary reports to third party accounts participating in the program ( 7 ) all successful transactions are flagged as completed in the daily purchase transaction file record ( 1 ) the patron initiates the enrollment process . this may be at the merchant &# 39 ; s website , a third party website which manages the rewards program for the merchant , a merchant kiosk in the merchant &# 39 ; s store , or an application running on a computer device . ( 2 ) if the patron does not have an existing merchant loyalty account , the patron is promoted to enter their new account username , password and other personal information such as email , mobile phone number , home address , work address , and such other information as may be requested . after the patron has entered this information his or her account is created . ( 3 ) after creating a new account as in step 2 or if the patron has an existing merchant loyalty account , the patron logs into his or her account . ( 4 ) the patron selects an “ add loyalty card ” function , which has been provided within the account display . ( 5 ) the patron is prompted to enter his or her loyalty card number for that merchant , select a payment transaction pin or other authentication code and select the desired loyalty rewards program such as cash back , coupons , gift cards , charity , or other offered program . ( 6 ) the patron then enters his or her bank account information specifically the aba routing number and account number thereby linking that bank account to the loyalty account . this bank account will be used to pay for goods and services that are purchased with the loyalty card at the participating merchant . ( 7 ) the system validates that the account number is valid for that merchant using the information entered by the patron when creating a merchant loyalty account . optionally , the system can use a third party identity verification service to validate the patron by asking the patron a series of personal questions that only the patron would know the answers to . ( 8 ) if the patron has been validated in step ( 7 ) the system then instructs the patron to check his or her on - line bank account / bank statement for two deposit transactions made to the bank account entered in step ( 6 ). if the deposit information is not immediately available to the patron , the patron can save the completed steps of the process and return to this step once the deposit information is available . other verification processes are known to the art and are included within the scope of the invention . ( 9 ) the patron checks his or her on - line bank account / bank statement for the two deposits made in step ( 8 ) and enters those deposit values . the system validates that the deposit values entered by the patron are correct and if so activates the patron &# 39 ; s account . if the values are incorrect the patron is instructed to correct them or restart the process . ( 10 ) the patron is now enrolled in the program and may now purchase goods and services at this merchant with their loyalty cards and receive incentive rewards . ( 1 ) the merchant decides on the incentive rewards program ( s ) to support such as cash back amounts , special incentives for special cpg purchases , frequent buyer program incentives and the like . ( 2 ) the rewards transaction server issues the merchant an account identified by a merchant id . ( 3 ) the incentive rewards programs are added to the merchant &# 39 ; s account as a series of merchant loyalty program configuration record ( s ) keyed off the merchant id . ( 4 ) the merchant integrates the rewards transaction server payment application programming interface ( api ) into its existing pos , loyalty system and / or pos payment gateway interface ( s ) allowing merchant to process loyalty card payments at the pos . ( 5 ) optionally , the merchant integrates the purchase transaction demographics rewards transaction server payment api into their existing pos , loyalty system and / or pos payment gateway interface ( s ). the present invention accordingly comprises the features of construction , combination and arrangement of elements , as well as the several steps and the relation of one or more of such steps with respect to each of the others , all as exemplified in the above detailed disclosures , and the scope of the invention will be indicated in the claims . it should be appreciated that the aspects , features and advantages made apparent from the foregoing and the accompanying detailed descriptions are efficiently attained and , since certain changes may be made in the disclosed constructions and processes without departing from the scope and spirit of the invention , it is intended that all matter contained herein and in the accompanying detailed description shall be interpreted as illustrative and not in a limiting sense . it is also to be understood that the following claims are intended to cover all of the generic and specific features of the invention described is this specification and claims , and all statements of the scope of the invention , which as a matter of language , might be said to fall between those features and statements .