according to the present invention , synchronization information is provided to wireless transmit / receive units ( wtrus ) to inform them of when they may be in a quiescent mode ( i . e . when they may be asleep ) and when they need to wake up and retrieve data . for purposes of describing the invention , a wtru may have a transmit - only , a receive - only or a transmit - and - receive capability . that is , a wtru may be any type of device capable of receiving and / or transmitting data in a wireless environment . referring now to fig1 , a representation of a network is shown wherein one or more base stations 21 communicate with a plurality of wtrus , such as wtru 22 which will be referred to when describing the invention . the wtru 22 , as explained , can be any of a number of devices supported by the network . examples include user equipment ( ue ), cellphone , pager , blackberry ( tm ) device , computer with a modem connection or any other device that is capable of operating in a wireless environment . the base station 21 is controlled by a radio network controller ( rnc ) 25 which performs various network supervisory and communications functions . the base station 21 includes signal processing circuitry 31 and an rf stage 32 , which includes a transmit function . signals from the base station 21 are transmitted to the wtrus within its cell or transmission area , as represented by antennas 33 , 34 . the wtru 22 has an rf stage 37 and a signal processing stage 38 . a receive function is provided by the wtru &# 39 ; s rf stage 37 in order to receive signals transmitted by the base station 21 . in the case of two - way devices , the rf stages 32 and 37 have both transmit and receive functions , permitting the wtru 22 to transmit data in an uplink and receive data in a downlink . while transmitting requires significantly greater power than receiving , issues of quiescent operation primarily affect the downlink , so the receiver function of the wtru 22 is significant . in accordance with the present invention , the wtru 22 uses its signal processing circuitry 38 in order to control when the rf stage 37 is receiving signals from the base station 21 . this allows the operation of the receive function of the wtru 22 to be active primarily during times when signals are expected to include data intended for that particular wtru 22 . during at least some of the time when signals are not intended for that particular wtru 22 , the wtru goes quiescent , meaning that most reception and signal processing by the wtru 22 is turned off . regardless of the manner in which data is being transmitted from the network , the wtrus are preferably synchronized so that they may wake up and go sleep to maximize battery life and satisfy user preferences . the synchronization information provided to the wtrus is provided in accordance with the manner in which data is being delivered from the network . that is , regardless of the manner in which data is being transmitted from the network , synchronization information is provided to wtrus so that they are aware of when they need to be awake and when they may go to sleep . as known to those skilled in the art , data may be provided from the network to wtrus in a variety of ways , as desired . in one embodiment , data may be transmitted in the form of scheduled transmissions . in this case , the network transmits various types of broadcast or multicast data on a known schedule that is tightly synchronized to a time frame known by both the transmitting wtru and the receiving wtru ( s ). the wtrus can then synchronize their wake - ups to search occurrences when data may or will be transmitted . to implement this embodiment in 3 rd generation cellular networks , scheduling information can either be provided by a common control channel such as the broadcast common control channel ( bcch ) signaling or a dedicated control channel ( dcch ) signaling . where bcch signaling is used , scheduling ( i . e . synchronization ) information may be signaled for all broadcast and multicast services . if dcch signaling is used , only scheduling of services that are specific to a receiving wtru will be signaled . in another embodiment , data may be transmitted in the form of multiple network transmissions . that is , as mentioned , some users want information updated only occasionally in favor of longer battery life whereas others want data updated rapidly without regard for battery life . therefore , in this embodiment , data is transmitted ( even where there is no data change ) at a rate that is consistent with a user &# 39 ; s preference for the frequency of updates versus battery life . by transmitting data at a rapid by synchronized pace ( i . e . the highest available rate desired by a user ) and repeating the transmissions even when there is no data change , individual receiving wtrus can wake up and search for data at different time intervals , according to user preference . this satisfies the needs of both groups of users ( as well as those in between ) by providing an adjustable degree of settings . since the amount of delay that is acceptable varies according to the particular user application , it is likely that any tradeoff between delay and power consumption would have different optimums for different users . therefore latency ( i . e . delay time ) may be optimized based on usage , as low latency conflicts with low power consumption . this becomes particularly significant during times when the wtru is not in active use . to implement this embodiment in 3 rd generation cellular networks , once a receiving wtru is aware of scheduled broadcast or multicast transmissions , the receiving wtru can then acquire the service ( i . e . the scheduled broadcast or multicast transmissions ) transmitted on either the forward access channel ( fach ) or the downlink shared channel ( dsch ) on an as needed basis . the network will transmit the broadcast or multicast data in either radio link control transparent or unacknowledged mode , which allows the receiving wtru to determine if reception is needed autonomously without requiring interaction or causing errors to be perceived in the network . a modification to the embodiment where multiple network transmissions are provided is to transmit only until certain wtrus in the network &# 39 ; s range acknowledge receipt . this modification has the advantage of terminating the transmission when it is no longer necessary while also providing some robustness to the transmission of the information for appropriately enabled devices . this modification has the disadvantage of requiring uplink transmissions from wtrus and may not be suitable for a large number of wtrus . with respect to implementation in 3 rd generation cellular networks , there are several network acknowledgement alternatives . for example , where there is a single receiving wtru , radio link control acknowledged mode provides an automatic repeat request mechanism for assured delivery . when there are multiple receiving wtrus , layer 3 acknowledgements can either by provided by radio resource control signaling within the access stratum , or by transparent data transfer of non access stratum signaling . in another embodiment , the network simply transmits the fact that there is a message awaiting delivery . that is , rather then sending the message all the time , in some instances it is more efficient to just notify the wtrus that a message for them exists . in 3 rd generation cellular networks the availability of the message is identified by a common control channel , such as the bcch . those wtrus that want the message will then request its transmission from the network . the request for the message may either be for the particular message or registration with the multicast service for reception of one or more messages associated with that service . this approach is suitable when only a small number of wtrus are expected to request the actual message , while many wtrus may want the actual ability to do so . this situation may arise , for example , where there is only limited information in the initial transmission informing wtrus of a message &# 39 ; s existence . in 3 rd generation cellular networks , the receiving wtru will generate a request for the service with either layer access stratum or non access stratum signaling . the network will then either signal broadcast scheduling information or establish a dedicated radio bearer for transmission of the service . that is , the network with knowledge of the number of wtrus requesting the message or service of multiple messages determines the most efficient method of transmission . if there is a large number of recipients , scheduling of information will be signaled on a common control channel . this information will identify a common channel such as the fach or dsch , and the time of transmission for reception of the service . if there is a small number of wtrus requesting the message or service a dedicated channel will be established to each requesting or registered wtru associated with this message or service . referring now to fig2 , a signal frame diagram including a sequence of transmissions transmitted by a base station to multiple wtrus is shown . as mentioned , the delivery of transmissions is synchronized so that messages directed to a particular wtru or group of wtrus associated with that message or service is delivered when that particular wtru or group of wtrus associated with that message or service is awake looking for data . to accomplish this , in one embodiment , the transmissions are divided into frames 54 wherein seventy two ( 72 ) frames 54 make up a superframe , as shown in fig2 . for simplicity in describing the invention , portions of two superframes 51 , 52 are shown . it should be noted , however , that superframes 51 , 52 are part of a repeating series of superframes , each having seventy two ( 72 ) frames . it should also be noted that a superframe having 72 frames is provided purely by way of example , as other multiframe sequences are possible . the frames 54 are divided into time slots 56 , as shown in an expanded view 71 e of frame 71 . the time slots 56 within each frame , such as frame 71 , include transmission packets designated , for example , zero ( 0 ) through ( 14 ). each time slot 56 may include data intended for one or more devices . by way of example , slot 6 includes data for wtru 101 and slot 12 includes data for wtrus 102 and 103 . wtrus 101 through 103 preferably synchronize their reception so that they are able to receive data during their respective allocated time period . the use of fixed time periods for data reception means that , once a wtru is provided with its synchronization information ( i . e . information related to the particular time sequence of signals intended for that wtru ), the wtru may synchronize with that time sequence and remain asleep ( i . e . quiescent ) for a portion of a superframe . this results in reduced power consumption because a wtru in a quiescent state has most or all of its rf reception circuits turned off . the wtru , preferably , has most of its signal processing circuits turned off as well . in this embodiment , the reduction in power consumption approximately corresponds to the number of frames that are ignored . once synchronized , wtrus 101 through 103 wake up only in their respective slot , radio frame or multiframe associated with the particular interleaving period known as the transmission time interval ( tti ). from the network perspective , for each superframe , the network will wait for frame 71 , slot 6 before transmitting data to wtru 101 . it should be noted that wtrus may wake up at other times ( i . e . other than their designated slots ), if needed . for example , it may be necessary to wake up for certain common signals . additionally , the network and wtrus may be adapted so that a special “ wake up ” signal is transmitted from the network to a particular wtru or group of wtrus where it is necessary for the wtru ( s ) to wake up and receive data outside of their designated slot . it should be noted that the division of transmissions into superframes , frames , and slots may be varied as desired . for example , in the discussion above , it is assumed that a wtru will wake up at least every superframe and look for data in at least one slot of at least one frame . however , as mentioned , data transmissions may be provided to users as desired so as to satisfy user preferences for battery life and frequency of data renewal . therefore , the timing of a particular synchronization scheme may similarly be varied . by way of example , it is possible to create a synchronization schedule between network data delivery and a wtru &# 39 ; s receipt thereof wherein more than one superframe passes between wtru wake up periods within which a wtru wakes up and looks for a message at its assigned frame and slot . while the present invention has been described in terms of the preferred embodiment , other variations which are within the scope of the invention as outlined in the claims below will be apparent to those skilled in the art .