How can online trading platforms be trustworthly?
In most countries trading platforms are legally required to be overseen by a regulator, in the US this is the SEC (Securities and Exchanges Commission). This regulatory oversight is required in order to operate (i.e. have clients) in that country and the company will lose the right to operate in that country if they do not comply with the regulations. If you believe that you have genuine cause to complain that a trading platform that you are using within your jurisdiction is behaving unfairly towards you you can report this to the regulator and they will investigate so long as you can provide them with some concrete evidence. Note that in many jurisdictions gambling websites are also regulated (they are in the UK for example) and so arguments about their fairness are specious. A big problem with a lot of these complaints is that people who lose money are very vocal about blaming everyone else, people who make money are very vocal about their own amazing skills... think about that! Most investors vote with their wallets. I expect ZERO glitches from a trading platform. If someone was actually causing trades to fail maliciously, their reputation would immediately suffer and their business would dry up over night.  You can't just play dumb and not respond to a button click. I can watch and replay the traffic I'm sending out to their server and see if they are responding to verify this. If their system goes down and has no redundancy, that is their fault and opens them to lawsuits. No trading platform could withstand scrutiny from its users if it was dishonest in the scenario you imagine.
"Traditional brokers There are tons of players in this market, especially in USA. You have traditional brokers, brokers tied to your bank and a bunch of startups. The easiest is probably a broker tied to your bank, because you probably don't have to wait to fund your brokerage account and can start trading immediately. Often the older/traditional brokers don't have very intuitive interfaces, it's the startups who do a better job at this. But honestly it doesn't really matter, because you can use reporting services that are different from the services you use to execute your trades. Meaning that you only use the interface of your broker to execute trades (buy or sell), and use third party services to monitor your holdings. Monitoring services: Google Finance, Yahoo Finance, Sigfig, Morningstar,... are services allowing you to monitor your holdings. But you can't execute trades with them. Start-ups: Then there are a bunch of startups that offer investment services besides the traditional brokers. Start-up > Robinhood The most ambitious one is Robinhood, which offers the same service as a traditional broker, but completely free (most of the traditional brokers charge a flat fee and/or percentage when buying/selling hodlings) and with an intuitive interface. They're mobile first, but announced they will be launching their service on the web soon. Start-up > Acorns Another popular, mobile-first start-up is Acorns. They offer a lazy-investing service which rounds your everyday purchases and uses the change to invest. It's great when investing is not on your mind, but you still want to invest without realizing it. Start-ups > Robo-advisors Robo-advisors auto-invest your money across a bunch of funds picked based on your risk profile. Because the robo-advisers are fairly new, they often have the most intuitive interfaces. These robo-advisors often don't allow you to pick individual holdings, so these services are best when you want to passively invest. Meaning you don't want to look at it very often, and let them do the investing for you. There are tons of robo-advisor start-ups: Betterment, Wealthfront, Personal Capital, Sigfig, FutureAdvisor,... Also bigger parties jumped on this trend with their offerings: Schwab Intelligent Portfolios, Ally Managed Portfolio, Vanguard Personal Advisor, etc. Summary: It's fun to pick individual stocks, but if you start out it can be overwhelming. Robinhood is probably the best start, they have reduced functionality, but gets you going with an attractive interface. But soon you'll realize it's extremely hard to beat the market. Meaning that hand-picking stocks statistically gives you a worse return than just buying into the general stock market (like S&P500). So you can decide to just buy one fund with a traditional broker that covers the general stock market. Or you can decide to try out one of the many robo-advisors. They haven't been around that long, so it's hard to tell how effective these are and whether they beat the market. If you're young, and you believe in start-ups (who often try to challenge the traditional players), try out one of the robo-advisors. If you want to play a bit and are addicted to your smartphone, try out Robinhood. If you are addicted to your phone, but don't want to check up on your investments all the time, go for Acorns. Of course you can combine all these. Lastly, there are tons of cryptocurrencies which might give you a large return. Tons of startups offer intuitive interfaces to trade cryptocurrencies like Coinbase, Gemini, Kraken. But beware, there is a lot of risk involved in trading cryptocurrencies, it's completely unregulated etc. But definitely check them out. Oh, and you can also invest by giving out loans through LendingClub, Prosper etc. Who can you trust? Above gives you an overview of your options intermingled with some reasoning. But regarding your question ""who can I trust"" in terms of advice, it's up to yourself. Most traditional broker services don't give you any advice at all, you're on your own. Robo-advisors don't give you advice either, but let their proprietary algorithm do the job. Are these reliable? Nobody can tell, they haven't been around long enough, and they need to go through a bear market (a crash) to see how they respond during rough times. Some robo-advisors offer you personal consultancy (I believe Sigfig and PersonalCapital) does this (limited to a few hours per year). But obviously they'll try to promote their robo-advisor services." "Somebody ELI5 why I should trust a ""currency"" whose value bounces around on the whims of [tulip-craze](http://www.investopedia.com/terms/d/dutch_tulip_bulb_market_bubble.asp) fanboys? Especially one that is second only to ""the dark web"" for rumors of:     1. Money laundering.     2. ""Hoarding"" of cash.     3. Tax avoidance." If you do your homework on the front end, so can find reliable, quality suppliers.  You can avoid scams and fraud.  And you can then avoid the path of last resort, the Alibaba Fair Play Fund.  And the Fair Play Fund is not a bad thing - it helps compensate users who have lost money - but avoiding it is critical. For most of the people who are involved in the activity of investing in online stock trading, there will be the need of online brokers. With the investments in the online trades, people will be required to put their stock accounts in a particular platform. To know more about the best online brokers for stock trading, log on to http://www.stocktipsblog.com/ "I guess there are accepted channels for this sort of thing, but I don't really understand why. Couldn't anyone sell them to anyone else at any time in any kind of market? I mean, if I had a friend who was talking the the IPO up, couldn't I have just said, ""Hey Fred, I'll sell you a Facebook share in two weeks time for thirty five bucks"" and be done with it?  Do exchanges provide legal services? Is there a law that says you have to go through them? And even if you *did* have to go through them, why wouldn't multiple exchanges list them instead of just one, and why wouldn't an exchange start listing them from the minute the gun fired (or before)?" It's a good answer. I was alluding to cryptocurrency such as bitcoin which was a pretty genius invention (blockchain and mining) to solve the honesty problem (counterparty risk) you outlined when there's no trusted middleman to help keep people honest. Sounds like a dodgy cat though! Cryptocurrencies like Bitcoin or Ethereum. Then check their prices daily. With daily price swings of over 10% (both up and down) being a common occurrence, you'll quickly learn how high your risk tolerance really is. :) A lot of IT people believe that cryptocurrencies will stay. Whether Bitcoin or Ethereum will be among them is anyone's guess. Compare to the Dotcom boom, which will be Amazon.com and which will be Pets.com? Concerning the Broker: eToro is authorized and registered in Cyprus by the Cyprus Securities Exchange Commission (CySEC). Although they are regulated by Cyprus law, many malicious online brokers have opened shop there because they seem to get along with the law while they rip off customers. Maybe this has changed in the last two years, personally i did not follow the developments. eToro USA is regulated by the Commodity Futures Trading Commission (CFTC) and thus doing business in a good regulated environment. Of course the CFTC cannot see into the future, so some black sheep are getting fined and even their license revoked every now and then. It has no NFA Actions: http://www.nfa.futures.org/basicnet/Details.aspx?entityid=45NH%2b2Upfr0%3d Concerning the trade instrument: Please read the article that DumbCoder posted carefully and in full because it contains information you absolutely have to have if you are to do anything with Contract for difference (CFD). Basically, a CFD is an over the counter product (OTC) which means it is traded between two parties directly and not going through an exchange. Yes, there is additional risk compared to the stock itself, mainly: To trade a CFD, you sign a contract with your broker, which in almost all cases allows the broker A CFD is just a derivative financial instrument which allows speculating / investing in an asset without trading the actual asset itself. CFDs do not have to mirror the underlying asset's price and price movement and can basically have any price because the broker quotes you independently of the underlying. If you do not know how all this works and what the instrument / vehicle actually is and how it works; and do not know what to look for in a broker, please do not trade it. Do yourself a favor and get educated, inform yourself, because otherwise your money will be gone fast. Marketing campaigns such as this are targeted at people who do not have the knowledge required and thus lose a significant portion (most of the time all) of their deposits. Answer to the actual question: No, there is no better way. You can by the stock itself, or a derivative based on it. This means CFDs, options or futures. All of them require additional knowledge because they work differently than the stock. TL;DR: DumbCoder is absolutely right, do not do it if you do not know what it is about. EDIT: Revisiting this answer and reading the other answers, i realize this sounds like derivatives are bad in general. This is absolutely not the case, and i did not intend it to sound this way. I merely wanted to emphasize the point that without sufficient knowledge, trading such products is a great risk and in most cases, should be avoided. Both Scottrade and ING Direct (CapitalOne) have physical branches. Scottrade are wide-spread, ING/CapitalOne are less common (in California where I live, I have a bunch of Scottrade branches around where I live, but the only ING presence I know of is in LA on Sepulveda at Santa Monica). So one way to verify the company is legit is to go to their physical location and talk to the people there. Similarly, you can find physical locations in major metropolitan areas for many other web-based discount brokers. In my area (SF Bay Area) we have Scottrade, ETrade, Fidelity, TD Ameritrade, and that's just those I've actually seen with my own eyes. You can just walk in and talk to the people there about their options and their web operations. It is hard and unlikely for a sting operation to set up a web of brick-and-mortar offices across the nation. Even Madoff had only one or two offices. Of course I totally agree with Chris's answer, especially with regards to the SSL certificates' verification and spoofing and phishing avoidance. I am considering making my investment history publicly available online What is the benefit you are looking for by doing this? Just to establish that you are a successful investor, so in long run can predict things ... have tons of followers? If so yes. Go ahead. Updates to the portfolio would have to be near real-time than post facto else no one will believe you and it would be useless. are there any reasons (legal, personal, etc.) not to publicize my personal investment history legal, depends on country; I can't think any [check the agreement with your broker / depository] on how much can be displayed. i.e. they may forbid from revealing contract ref / or some other details. On Personal front, it depends who takes a liking to your stuff.  Relatives: They know you are making huge profits and may want to borrow stuff ... or queue up to you requesting to make similar huge profits for them; only to realize when there is loss they blame you ... this can strain relationships. Friends: Although close friends may have a general idea, if you are too successful and it shows; it can have its own set of issues to deal with. Colleagues / Manager: If you are too successful, it may mean you may notionally be earning more than them ... they would start unconsciously monitoring your behaviour ... this guy spends all day in office researching for stocks and doesn't work. That way he knows how to pick good stock ... he is wasting company time. The same happens if you are loosing stock ... a unrelated bad day you are having maybe equated to loss in stocks. Depending on the job / roles, they may move you to different role as the perceived risk of you swindling goes up. Generally important work doesn't get assigned, as it would be assumed that if you are successful in investing, you may quite soon and start full time into it. Identify Theft: As mentioned by keshlam, to much data one can easily risk identity theft. Realize phone banking to get some routine stuff just asks for basic details [that are available on face book] and few recent debits / credits to the account. This will be easy see the trades you have done. None of us here are expert identity theifs. But the real one have tons of way t The answer is no.  Online trading is not premature, and hasn't been for a long time. The presence of online complaints has no bearing on the maturity of this means of trading. I'm sure you can find negative reviews of banks, brokers, grocery stories, online retailers, car manufacturers etc. but no one in their right might would consider those industries premature. Sorry, I think your avoidance based on some online reviews sounds a little paranoid. What exactly are you afraid of? Maybe I could provide a more precise answer if we knew your exact concerns. After reading their full guarantee page, it seems that they really don't understand the definition of the word. They don't seem to offer any guarantee, but rather just a list of reasons that they believe their plan is foolproof. Mostly they argue that their lawyers have covered every angle and a lot of big players use them so naturally everyone will respect the value of their online currency. Nowhere do they address what happens if their company goes belly up, which is the primary thing I'd be worried about with this type of thing. Ironically they specifically state on their guarantee page Many first-rate payment systems tried to guarantee their stability but   unfortunately failed to fulfill their obligations given to the users   and contractors. Myopic investment policy and court claims of tax   agencies have frequently adversely affected the work of Electronic   Payment Systems. Which, personally, would make me even MORE nervous to use their system. Their guarantee amounts to, other systems have crashed and burned, but we are smarter than those guys and even hired lawyers to confirm it! I definitely want it, all of my cash that i've accumulated goes into my brokerage but I just wanted to check that in can be done.  I just wanted to see if anyone knew anyone personally or anything like that because most of the time it's people e-bragging or bullshitting to make them seem like something.  I also wanted to see if it is still feasible with all of the algo trading and stuff that has been dominating the market versus an individual trader.  Thanks for your reply though, I like the analogy a lot. You don't have to go through an exchange. That wasn't the problem. It was that the people trading on them wouldn't be willing to take your offer. An exchange can't just list a company. They need that company's consent and the company need's the exchange's consent. I don't know if you're aware of this but that was also an entirely new disaster during Facebook's IPO. Computer glitches didn't help. What you're talking about is a called a secondary market, kind of. Stock exchanges offer those too, especially for options.   That's the typical stock footage you see of guys on wall street yelling and screaming while throwing paper up in the air. I was recently at the National Physical Laboratory in the UK and discussing exactly this.  By January 2018 financial institutes will be legally required to time stamp all transactions (including high frequency trades) with a UTC time code.  Today this is almost exclusively done using GPS satellite time and as the OP states - these can be spoofed but also are vulnerable to certain weather conditions.  One of the many innovations of NPL in their recent diversification includes sending ‘time’ into the city by  optical fibre which is ‘gold standard and cannot be tampered with’.  Very interesting topic ( I thought )!