No transaction fee ETF trades - what's the catch?
"Banks often offer cash to people who open savings accounts in order to drive new business. Their gain is pretty much as you think, to grow their asset base. A survey released in 2008 by UK-based Age Concern declared that only 16% of the British population have ever switched their banks‚ while 45% of marriages now end in divorce.  Yip, till death do most part. In the US, similar analysis is pointing to a decline in people moving banks from the typical rate of 15% annually. If people are unwilling to change banks then how much more difficult for online brokers to get customers to switch? TD Ameritrade is offering you 30 days commission-free and some cash (0.2% - 0.4% depending on the funds you invest).  Most people - especially those who use the opportunity to buy and hold - won't make much money for them, but it only takes a few more aggressive traders for them to gain overall. For financial institutions the question is straightforward: how much must they pay you to overcome your switching cost of changing institutions?  If that number is sufficiently smaller than what they feel they can make in profits on having your business then they will pay. EDIT TO ELABORATE: The mechanism by which any financial institution makes money by offering cash to customers is essentially one of the ""law of large numbers"".  If all you did is transfer in, say, $100,000, buy an ETF within the 30-day window (or any of the ongoing commission-free ones) and hold, then sell after a few years, they will probably lose money on you.  I imagine they expect that on a large number of people taking advantage of this offer.   Credit card companies are no different.  More than half of people pay their monthly credit balance without incurring any interest charges. They get 30 days of credit for free.  Everyone else makes the company a fortune. TD Ameritrade's fees are quite comprehensive outside of this special offer.  Besides transactional commissions, their value-added services include subscription fees, administration fees, transaction fees, a few extra-special value-added services and, then, when you wish to cash out and realise your returns, an outbound transfer fee. However, you're a captured market.  Since most people won't change their online brokers any more often than they'd change their bank, TD Ameritrade will be looking to offer you all sorts of new services and take commission on all of it. At most they spend $500-$600 to get you as a customer, or, to get you to transfer a lot more cash into their funds.  And they get to keep you for how long?  Ten years, maybe more?  You think they might be able to sell you a few big-ticket items in the interim? Maybe interest you in some subscription service? This isn't grocery shopping.  They can afford to think long-term." "AFAIK, It's also possible that the ETF company is paying Ameritrade for every trade you make. Even if your brokerage doesn't make you pay a fee to trade ETFs, the company that created and runs the ETF is still making money when you purchase and use their ETFs. See ""What motivates each player?"" at Yahoo Finance." what is the mechanism by which they   make money on the funds that I have in   my account? Risk drives TD Ameritrade to look for profits, Turukawa's storytelling about 100,000$ and 500$ is trivial. The risk consists of credit risk, asset-liability risk and profit risk. The third, based on Pareto Principle, explains the loss-harvesting. The pareto distribution is used in all kind of decentralized systems such as Web, business and -- if I am not totally wrong -- the profit risk is a thing that some authorities require firms to investigate, hopefully someone could explain you more about it. You can visualize the distribution with rpareto(n, shape, scale) in R Statistics -program (free). Wikipedia's a bit populist description: In the financial services industry,   this concept is known as profit risk,   where 20% or fewer of a company's   customers are generating positive   income while 80% or more are costing   the company money. Read more about it here and about the risk here.
The Creation/Redemption mechanism is how shares of an ETF are created or redeemed as needed and thus is where there can be differences in what the value of the holdings can be versus the trading price. If the ETF is thinly traded, then the difference could be big as more volume would be where the mechanism could kick in as generally there are blocks required so the mechanism usually created or redeemed in lots of 50,000 shares I believe. From the link where AP=Authorized Participant: With ETFs, APs do most of the buying and selling. When APs sense   demand for additional shares of an ETF—which manifests itself when the   ETF share price trades at a premium to its NAV—they go into the market   and create new shares. When the APs sense demand from investors   looking to redeem—which manifests itself when the ETF share price   trades at a discount—they process redemptions. So, suppose the NAV of the ETF is $20/share and the trading price is $30/share. The AP can buy the underlying securities for $20/share in a bulk order that equates to 50,000 shares of the ETF and exchange the underlying shares for new shares in the ETF. Then the AP can turn around and sell those new ETF shares for $30/share and pocket the gain. If you switch the prices around, the AP would then take the ETF shares and exchange them for the underlying securities in the same way and make a profit on the difference. SEC also notes this same process. "How does [FINRA's 5% markup policy]  (http://www.investopedia.com/study-guide/series-55/commissions-and-trade-complaints/finra-5-markup-policy/) affect the expense/profit/value of an ETF/Mutual Fund?  An extreme example to illustrate: If my fund buys 100 IBM @ 100, The fund would credit the broker $10,000 for those shares and the broker would give the fund 100 shares. Additionally there would be some sort of commission (say $10) paid on top of the transaction which would come out of the fund's expense ratio.  But the broker is ""allowed"" to charge a 5% markup. So that means, that $100 price that I see could have hit the tape at $95 (assume 5% markup which is allowed). Thus, assuming that the day had zero volatility for IBM,  when the fund gets priced at the end of the day, my 100 shares which ""cost"" 10,000 (plus $10) now has a market value of $9,500. Is that how it ""could"" work? That 500 isn't calculated as part of the expense of the fund is it? (how could it be, they don't know about the exact value of the markup)." "I'm trying to understand how an ETF manager optimized it's own revenue.  Here's an example that I'm trying to figure out.  ETF firm has an agreement with GS for blocks of IBM. They have agreed on daily VWAP + 1% for execution price.  Further, there is a commission schedule for 5 mils with GS. Come month end, ETF firm has to do a monthly rebalance. As such must buy 100,000 shares at IBM which goes for about $100 The commission for the trade is 100,000 * 5 mils = $500 in commission for that trade. I assume all of this is covered in the expense ratio. Such that if VWAP for the day was 100, then each share got executed to the ETF at 101 (VWAP+ %1) + .0005 (5 mils per share) = for a resultant 101.0005 cost basis  The ETF then turns around and takes out (let's say) 1% as the expense ratio ($1.01005 per share)  I think everything so far is pretty straight forward. Let me know if I missed something to this point.  Now, this is what I'm trying to get my head around. ETF firm has a revenue sharing agreement as well as other ""relations"" with GS. One of which is 50% back on commissions as soft dollars. On top of that GS has a program where if you do a set amount of ""VWAP +"" trades you are eligible for their corporate well-being programs and other ""sponsorship"" of ETF's interests including  helping to pay for marketing, rent, computers, etc.  Does that happen? Do these disclosures exist somewhere?" Almost all major no-load mutual fund families allow you to do the kind of thing you are talking about, however you may need an initial investment of between $1000 to $3000 depending on the fund.  Once you have it however, annual fee's are usually very little, and the fees to buy that companies funds are usually zero if it's a no-load company (Vanguard, TRowPrice, etc)  With the larger companies that means you have a pretty large selection of funds, but generally EACH fund has a minimum initial purchase, once that's met then you can buy additional amounts in small quantities without a problem. For someone on a smaller budget, many low cost brokers (ETrade as mentioned by Litteadv, Scottrade as mentioned by myself in another similar question today) allow you to start with smaller initial balances and have a small selection of funds or ETF's that you can trade from without commission.  In the case of Scottrade, they have like 15 ETF's that you can trade comission free.  Check with the various low cost brokerages such as ETrade, Scottrade, and TDAmeritrade, to see what their policies are, and what if any funds/ETF's they allow you to trade in without commissions. Keep in mind that for Mutual funds, there may still be a fund minimum initial investment that applies, be sure to check if that is the case or not.  The lack of any minimum investment makes ETF's a slightly more attractive option for someone who doesn't have the 'buy in' that many funds require. NSCC illiquid charges are charges that apply to the trading of low-priced over-the counter (OTC) securities with low volumes. Open net buy quantity represents the total unsettled share amount per stock at any given time during a 3-day settlement cycle. Open net buy quantity must be less than 5,000,000 shares per stock for your entire firm Basically, you can't hold a long position of more than 5 million shares in an illiquid OTC stock without facing a fee. You'll still be assessed this fee if you accumulate a long position of this size by breaking your purchase up into multiple transactions. Open net sell quantity represents the total unsettled share amount per stock at any given time during a 3-day settlement cycle. Open net sell quantity must be less than 10% percent of the 20-day average volume If you attempt to sell a number of shares greater than 10% of the stock's average volume over the last 20 days, you'll also be assessed a fee. The first link I included above is just an example, but it makes the important point: you may still be assessed a fee for trading OTC stocks even if your account doesn't meet the criteria because these restrictions are applied at the level of the clearing firm, not the individual client.  This means that if other investors with your broker, or even at another broker that happens to use the same clearing firm, purchase more than 5 million shares in an individual OTC stock at the same time, all of your accounts may face fees, even though individually, you don't exceed the limits. Technically, these fees are assessed to the clearing firm, not the individual investor, but usually the clearing firm will pass the fees along to the broker (and possibly add other charges as well), and the broker will charge a fee to the individual account(s) that triggered the restriction. Also, remember that when buying OTC/pink sheet stocks, your ability to buy or sell is also contingent on finding someone else to buy from/sell to. If you purchase 10,000 shares one day and attempt to sell them sometime in the future, but there aren't enough buyers to buy all 10,000 from you, you might not be able to complete your order at the desired price, or even at all. If the company has a direct reinvestment plan or DRIP that they operate in house or contract out to a financial company to administer, yes. There can still be transaction fees, and none of these I know of offer real time trading.  Your trade price will typically be defined in the plan as the opening or closing price on the trade date.  Sometimes these plans offer odd lot sales at a recent running average price which could provide a hundred dollar or so arbitrage opportunity. Well on a levered fund it makes a lot of sense.  If you lose 10% on day one and you are 2x levered you just lost 20%.  Now on the next day if it corrects 10% you are still down because you've gone up 20% of a lesser amount then you went down by.  Then even worse with oil or commodity funds they are forced to roll their futures since they don't want to take delivery, which allows them to be picked off by traders.  This is referred to as levered ETF decay.  If you do trade levered funds it should be on an intraday basis, and then you're dealing with serious transaction costs. "ETFs purchases are subject to a bid/ask spread, which is the difference between the highest available purchase offer (""bid"") and the lowest available sell offer (""ask""). You can read more about this concept here. This cost doesn't exist for mutual funds, which are priced once  per day, and buyers and sellers all use the same price for transactions that day. ETFs allow you to trade any time that the market is open. If you're investing for the long term (which means you're not trying to time your buy/sell orders to a particular time of day), and the pricing is otherwise equal between the ETF and the mutual fund (which they are in the case of Vanguard's ETFs and Admiral Shares mutual funds), I would go with the mutual fund because it eliminates any cost associated with bid/ask spread." What bank, and is there restrictions on the trades? (i.e. they only go through once a week?)  I do light medium term trading - maybe 5-10 trades per quarter - and would love to be able to cut out the fees. "For a non-ETF mutual fund, you can only buy shares of the mutual fund from the mutual fund itself (at a price that the mutual fund will reveal only at the end of the day) and can only shares back to the mutual fund (again at a price that the mutual fund will reveal only at the end of the day). There is no open market in the sense that you cannot put in a bid to buy, say, 100 shares of VFINX at $217 per share through a brokerage, and if there is a seller willing to sell 100 shares of VFINX to you at $217, then the sale is consummated and you are now the proud owner of 100 shares of VFINX. The only buyer or seller of VFINX is the mutual find itself, and you tell it that you ""want to buy 100 shares of VFINX and please take the money out of my checking account"". If this order is entered before the markets close at 4 pm, the mutual fund determines its share price as of the end of the day, opens a new account for you and puts 100 shares of VFINX in it (or adds 100 shares of VFINX to your already existing pile of shares) and takes the purchase price out of your checking account via an ACH transfer. Similarly for redeeming/selling shares of VFINX that you own (and these are held in an account at the mutual fund itself, not by your brokerage): you tell the mutual fund to that you ""wish to redeem 100 shares and please send the proceeds to my bank account"" and the mutual fund does this at the end of the day, and the money appears in your bank account via ACH transfer two or three days later.  Generally, these transactions do not need to be for round lots of multiples of 100 shares for efficiency; most mutual fund will gladly sell you fractional shares down to a thousandth of a share. In contrast, shares of an exchange-traded fund (ETF) are just like stock shares in that they can be bought and sold on the open market and your broker will charge you fees for buying and selling them. Selling fractional shares on the open market is generally not possible, and trading in round lots is less expensive. Also, trades occur at all times of the stock exchange day, not just at the end of the day as with non-ETF funds, and the price can fluctuate during the day too. Many non-ETF mutual funds have an ETF equivalent: VOO is the symbol for Vanguard's S&P 500 Index ETF while VFINX is the non-ETF version of the same index fund.  Read more about the differences between ETFs and mutual funds, for example, here." The way it is handled with ETF's is that someone has to gather a block of units and redeem them with the fund. So, with the mutual fund you redeem your unit directly with the fund, always, you never sell to another player. With the ETF - its the opposite, you sell to another player. Once a player has a large chunk of units - he can go to the fund and redeem them. These are very specific players (investment banks), not individual investors. Its hard to write much in those comment boxes, so I'll just make an answer, although its really not a formal answer. Regarding commissions, it costs me $5 per trade, so that's actually $10 per trade ($5 to buy, $5 to sell).  An ETF like TNA ($58 per share currently) fluctuates $1 or $2 per day.  IXC is $40 per share and fluctuates nearly 50 cents per day (a little less).  So to make any decent money per trade would mean a share size of 50 shares TNA which means I need $2900 in cash (TNA is not marginable). If it goes up $1 and I sell, that's $10 for the broker and $40 for me.  I would consider this to be the minimum share size for TNA.  For IXC, 100 shares would cost me $4000 / 2 = $2000 since IXC is marginable.  If IXC goes up 50 cents, that's $10 for the broker and $40 for me.  IXC also pays a decent dividend.  TNA does not.  You'll notice the amount of cash needed to capture these gains is roughly the same. (Actually, to capture daily moves in IXC, you'll need a bit more than $2000 because it doesn't vary quite a full 50 cents each day). At first, I thought you were describing range trading or stock channeling, but those systems require stop losses when the range or channel is broken.  You're now talking about holding forever until you get 1 or 2 points of profit.  Therefore, I wouldn't trade stocks at all.  Stocks could go to zero, ETFs will not.  It seems to me you're looking for a way to generate small, consistent returns and you're not seeking to strike it rich in one trade.  Therefore, buying something that pays a dividend would be a good idea if you plan to hold forever while waiting for your 1 or 2 points. In your system you're also going to have to define when to get back in the trade.  If you buy IXC now at $40 and it goes to $41 and you sell, do you wait for it to come back to $40?  What if it never does?  Are you happy with having only made one trade for $40 profit in your lifetime?  What if it goes up to $45 and then dips to $42, do you buy at $42?  If so, what stops you from eventually buying at the tippy top?  Or even worse, what stops you from feeling even more confident at the top and buying bigger lots?  If it gets to $49, surely it will cover that last buck to $50, right? /sarc What if you bought IXC at $40 and it went down.  Now what?  Do you take up gardening as a hobby while waiting for IXC to come back?  Do you buy more at lower prices and average down?  Do you find other stocks to trade?  If so, how long until you run out of money and you start getting margin calls?  Then you'll be forced to sell at the bottom when you should be buying more. All these systems seem easy, but when you actually get in there and try to use them, you'll find they're not so easy.  Anything that is obvious, won't work anymore.  And even when you find something that is obvious and bet that it stops working, you'll be wrong then too.  The thing is, if you think of it, many others just like you also think of it... therefore it can't work because everyone can't make money in stocks just like everyone at the poker table can't make money.  If you can make 1% or 2% per day on your money, that's actually quite good and not too many people can do that.  Or maybe its better to say, if you can make 2% per trade, and not take a 50% loss per 10 trades, you're doing quite well. If you make $40 per trade profit while working with $2-3k and you do that 50 times per year (50 trades is not a lot in a year), you've doubled your money for the year.  Who does that on a consistent basis?  To expect that kind of performance is just unrealistic.  It much easier to earn $2k with $100k than it is to double $2k in a year.  In stocks, money flows TO those who have it and FROM those who don't. You have to plan for all possibilities, form a system then stick to it, and not take on too much risk or expect big (unrealistic) rewards. Daytrading You make 4 roundtrips in 5 days, that broker labels you a pattern daytrader.  Once you're labeled, its for life at that brokerage.  If you switch to a new broker, the new broker doesn't know your dealings with the old broker, therefore you'll have to establish a new pattern with the new broker in order to be labeled.  If the SEC were to ask, the broker would have to say 'yes' or 'no' concering if you established a pattern of daytrading at that brokerage. Suppose you make the 4 roundtrips and then you make a 5th that triggers the call.  The broker will call you up and say you either need to deposit enough to bring your account to $25k or you need to never make another daytrade at that firm... ever!  That's the only warning you'll ever get.  If you're in violation again, they lock your account to closing positions until you send in funds to bring the balance up to $25k.  All you need to do is have the money hit your account, you can take it right back out again.  Once your account has $25k, you're allowed to trade again.... even if you remove $15k of it that same day.  If you trigger the call again, you have to send the $15k back in, then take it back out. Having the label is not all bad... they give you 4x margin.  So with $25k, you can buy $100k of marginable stock.  I don't know... that could be a bad thing too.  You could get a margin call at the end of the day for owning $100k of stock when you're only allowed to own $50k overnight.  I believe that's a fed call and its a pretty big deal. Some brokerages will allow you to enroll your account in a dividend reinvestment plan -- TD Ameritrade and I think Schwab for example. The way the plan works is that they would take your $4 and give you whatever fractional share of the ETF it is worth on the payment date. There are no fees associated with this purchase (or at least there are in the programs I've seen -- if you have to pay a fee, look for another brokerage). You may also be able to enroll specific securities instead of the entire account into dividend reinvestment. Call your brokerage to see what they offer. I personally invest in 4 different ETFs.  I have $1000 to invest every month.  To save on transaction costs, I invest that sum in only one ETF each month, the one that is most underweight at the time. For example, I invest in XIC (30%), VTI (30%), VEA (30%), and VWO (10%).  One month, I'll buy XIC, next month VTA, next month, VEA, then XIC again.  Eventually I'll buy VWO when it's $1000 underweight.  If one ETF tanks, I may buy it twice in a row to reach my target allocation, or if it shoots up, I may skip buying it for a while.  My actual asset allocation never ends up looking exactly like the target, but it trends towards it.  And I only pay one commission a month. If this is in a tax-sheltered account (main TFSA or RRSP), another option is to invest in no-load index mutual funds that match the ETFs each month (assuming there's no commission to buy them).  Once they reach a certain amount, sell and buy the equivalent ETFs.  This is not a good approach in a non-registered account because you will have to pay tax on any capital gains when selling the mutual funds. - ETFs make money through management fees. You can look it up: they all skim off a little bit of its profit, normally &lt;1%.  - It's all about cheap diversification. People generally don't have the capital to invest individually in each equity to mimic an ETF's portfolio.   - Yes, but you need a lot of money. For example: You can't just invest $1 in GOOG if you want to buy a tech sector ETF.