What should I look at before investing in a start-up?
Here are the basic questions I usually ask any new business startup: Do these numbers/answers seem reasonable to you and is some benchmark available that allows you to see how likely this is?   Remember, particularly in Internet-based advertising ventures, the client may be indirect.  The person who clicks on a Google context-based link is not directly Google's client.  The person who decided to host AdWords code on their site is the direct client. You're also going to want to see a Gant chart or some process chart indicating exactly what needs to be done, at what cost and by whom.  Answers to these questions give a sense of not only how seriously they are taking the business, but also how organised. My final question: who is your first client? They need either someone who is going to contract the service, or have a clear indication of where income is going to come from, on their first day of trading. Their task is to sell their idea to you by proving that it will return on your investment and be profitable.  From the strength of these answers you can gauge the value of your investment to them, how critical it is, how risky the opportunity and - ultimately - the stake and returns you should expect. In addition to evaluating the business (great answer), consider the potential payoff. If bonds pay off in the 5-10% range, the S&P500 has averged 10.5%. You should be expecting a payoff of 15-20% to invest in something riskier than the stock market.  That means that if you invest $10k, then in 5 years you'll need to get out $25K (20% returns over 5 years).   If you get less than this much in 5 years, the risk-to-reward ratio probably rules this out as a good investment. Turukawa's answer is quite good, and for your own specific situation, you might begin by being sceptical about what you are getting for investing a few thousand dollars.  With the exception of Paul Graham's Y-Combinator, there are very few opportunities to invest at that type of level, and Y-Combinator provides a lot of other assistance besides their modest initial investment.   I can tell from your post that you think like an investor.  It is highly unlikely that the entrepreneurial programmers that you will be backing will be wired that way.   From the modest amount that you are investing, you are unlikely to be the lead investor in this opportunity.  If you are interested in proceeding, simply stick along for the ride, examining the terms and documents that more significant investors will be demanding.  Remain positive and supportive, but simply wait to sign on the dotted line until others have done the heavy lifting. For more insights into startups themselves, see Paul Graham's essays at www.paulgraham.com.  He's the real deal, and his recent essays will provide you with current insights about software startups. Good luck. "Previous answers have done a great job with the ""Should I invest?"" question.   One thing you may be overlooking is the question ""Am I allowed to invest?"" For most offerings of stock in a startup, investors are required to be accredited by the SEC's definition.  See this helpful quora post for more information on requirements to invest in startups. To be honest, if a startup is looking for investors to put in ""a few thousand dollars"" each, this would raise my alarm bells.  The cost and hassle of the paperwork to (legitimately) issue shares in that small of number would lead me just to use a credit card to keep me going until I was able to raise a larger amount of capital." "You seem to have all your financial bases covered, and others have given you good financial advice, so I will try to give you some non-financial ideas. The first and most important thing is that you are investing with a long time friend, so the dynamics are a lot different that if you had recently met a stranger with an ""interesting"" new idea. The first thing you need to ask yourself is if your friendship will survive if this thing doesn't go well? You've already said you can afford to lose the money so that's not a worry, but will there be any ""recriminations?"" The flip side is also true; if the venture succeeds, you should be able to go further with it because he's your friend. You know your friend better (back to grade school) than almost anyone else, so here are some things to ask yourself: What does your friend have that will give him a chance to succeed; tech savvy, a winning personality, a huge rolodex, general business savvy, something else? If your guardian angel had told you that one of your friends was planning to embark on an internet/advertising venture, is this the one you would have guessed? Conversely, knowing that your friend was planning to do a start up, is this the kind of venture you would have guessed? How does ""internet"" and ""advertising"" fit in with what you are doing? If this venture succeeds, could it be used to help your professional development and career, maybe as a supplier or customer? Can you see yourself leaving your current job and joining your friend's (now established) company as a vice president or acting as a member of its board of directors, the latter perhaps while pursuing your current career path?  Are your other mutual friends investing? Are some of them more tech savvy than you and better able to judge the company's prospects of success? To a certain extent, there is ""safety in numbers"" and even if there isn't, ""misery loves company."" On the upside, would you feel left out if everyone in your crowd caught ""the next Microsoft"" except you?"
Pick one stock (probably within Utilities) and know it well. Understand what it trades on (EV / EBITDA, P / E, P / Rev) and why. What are the typical margins for the industry? What are rev growth trends? What isn't priced in? I think studying one company deeply would be helpful  Other things to look at would be how your fund is structured, what it's benchmark is, voting structure, and how ideas are sourced  Good luck! a great piece dedicated to all secured business loan applicants out there. it offers information on what entrepreneurs should look for in start up financing deals to ensure that the lines of credit they will take out will surely suit the needs and budget of their respective shops and stores. No, as in just coming up start up. I'm sure that's the case but then again there must be some basic software that can make my life easier right? Like accounting softwares, etc that do not depend on the industry the startup is working in. Any? You will probably never see it.  The startup at some point may start issuing dividends to the shareholders (which would be the owners, including you if you are in fact getting equity), but that day may never come.  If they hire others with this method, you'll likely lose even that 5% as more shares are created.  Think of inflation that happens when government just prints more money.  All notes effectively lose value. I wouldn't invest either, most startups fail. Don't work for free on the vague promise of some future compensation; you want a salary and benefits.  Equity doesn't put food on your table. "Putting a dollar amount on the valuation of a start up business is an art form that often has very little at all to do with any real numbers and more to do with your ""salesman"" abilities when talking with the VC. That said, there are a few starting points: First is past sales, the cost of those sales and a (hopefully) realistic growth curve.  However, you don't have that so this gets harder. Do you have any actual assets?  Machinery, computers, desks, patents, etc.  Things that you actually own.  If so, then add those in.  If this is a software start-up, ""code"" is an asset, but without sales it's incredibly hard to put a value on it.  The best I've come up with is ""How much would it cost for someone else to build it .. after they've seen yours"".  Yes, you may have spent 5,000 hours building something but could someone else duplicate it, or at least the major parts, in 200 hours after seeing a demo?  Use the lower number. If I was you, I'd look hard at my business plan.  Hopefully you were as honest as you can be when writing it (and that it is as researched as possible).  What is it going to take to get that first sale?  What do you actually need to get there? (hint: your logo on the side of a building is NOT a necessary expense.  Nor is really nice office space.)  Once you have that first sale, what is the second going to take?  Can you extrapolate out to 3 years?  How many key members are there?  How much is their contribution worth?  At what point will you be profitable?   Next is to look at risks.  You haven't done this before, that's huge - I'm assuming simply because you asked this question.  Another is competitors - hopefully they already exist because opening a new market is incredibly hard and expensive; on the flip side, hopefully there aren't that many because entering a crowded market is equally hard and expensive.  Note: each are possible, but take radically different approaches and sums of money - and $200k isn't going to cut it no matter what it is you are selling. That said, competition should be able to at least point you in the direction of a price point and estimate for how long sales take.  If any are publicly traded then you have additional info to help you set a valuation.  Are there any potential regulatory or legal issues? What happens if a key member leaves, dies or is otherwise no longer available?  Insurance only helps so much if the one guy that knows everything literally gets run over.  God help you if this person likes to go skydiving. I bring risks up because you will have to surmount them during this negotiation.  For example, asking for $200k with zero hard assets, while trying to sell software to government agencies assuming a 3 week sales cycle will have you laughed at for naivety.  Whereas asking for $10m in the same situation, with a team that has governmental sales experience would likely work. Another big question is exit strategy: do you intend to IPO or sell to a competitor or a business in a related category?  If selling, do you have evidence that the target company actually buys others, and if so, how did those deals work out?  What did they look for in order to buy?  Exit strategy is HUGE to a VC and they will want to make several multiples of their money back in a relatively short amount of time.  Can you realistically support that for how much you are asking for?  If not then going through an Angel group would be better.  They have similar questions, but very different expectations. The main thing is that no one knows what your business is worth because it is 100% unproven after 2 years and is therefore a huge financial risk.  If the money you are asking for is to complete product development then that risk factor just went up radically as you aren't even talking about sales.  If the money is purely for the sales channel, then it's likely not enough. However if you know what it's going to take to get that first sale and have at least an educated idea on how much it's going to cost to repeat that then you should have an idea for how much money you want.  From there you need to decide how much of the business it is worth to you to give up in order to get that money and, voila, you have a ""pre money valuation"". The real trick will be to convince the VC that you are right (which takes research and a rock solid presentation) and negotiating from there.  No matter what offer a small percentage of the business for the money you want and realize you'll likely give up much more than that. A few things you should know: usually by year 3 it's apparent if a start-up is going to work out or not.  You're in year 2 with no sales. That doesn't look good unless you are building a physical product, have a competent team with hard experience doing this, have patents (at least filed), a proven test product, and (hopefully) have a few pre-orders and just need cash to deliver.  Although in that situation, I'd probably tell you to ask your friends and family before talking to a VC.  Even kickstarter.com would be better.   $200k just isn't a lot of money and should be very easy to raise from Friends or Angels.  If you can't then that speaks volumes to an institutional VC.  A plus is having two or three people financially invested in the company; more than that is sometimes a problem while having only 1 is a red flag. If it's a web thing and you've been doing this for 2 years with zero sales and still need another $200k to complete it then I'd say you need to take a hard look at what you've built and take it to market right now.  If you can't do that, then I'd say it might be time to abandon this idea and move on as you'll likely have to give up 80%+ to get that $200k and most VCs I've run into wouldn't bother at that level.  Which begs the question: how did the conversation with the VC start?  Did you approach them or did they approach you?  If the latter, how did they even find out about you?  Do they actually know anything about you or is this a fishing expedition?  If the latter, then this is probably a complete waste of your time. The above is only a rough guide because at the end of the day something is only worth what someone else is willing to pay.  $200k in cash is a tiny sum for most VCs, so without more information I have no clue why one would be interested in you. I put a number of hard questions and statements in here.  I don't actually want you to answer me, those are for you to think about.  Also, none of this shouldn't be taken as a discouragement, rather it should shock you into a realistic viewpoint and, hopefully, help you understand how others are going to see your baby.   If the VC has done a bit of research and is actually interested in investing then they will bring up all the same things (and likely more) in order to convince you to give up a very large part of it.  The question you have to ask yourself is: is it worth it?  Sometimes it is, often it's not." Relative valuation is always my go to. Reason being i can make any company a buy or sell by changing assumptions such as growth rate, discount rate ect with a DCF. Still a great exercise to complete on all investments. Also an RV will help you pick the best out of the group (hopefully) rather than take  a stance on whether you can actually predict the future inputs ( no one can) No chance. First off, unless the company provides audited financials (and they don't from what I can tell), there is no way I'm tinkering with a bunch of small business owners. Transparency is a substantial part of investing and this actually exempts or excludes these companies, from what I can tell. A cautionary tale:  About 25 years ago I decided that I should try my hand at investing in some technology companies.   I was in the computer biz but decided that I might suffer from myopia there, so I researched some medical startups.  And I did some reasonably good research, given the available resources (the Internet was quite primitive).  I narrowed things down to 4-5 companies, studying their technology plans, then researched their business plans and their personnel. In the end I picked a drug company.  Not only did it have a promising business plan, but it had as it's CEO a hotshot from some other company, and the BOD was populated buy big names from tech companies and the like.  AND the company had like $2 of cash for every $1 of outstanding share value, following their recent IPO. So I sold a bit of stock I had in my employer and bought like $3000 worth of this company. Then, taking the advice I'd seen several places, I forgot about it for about 6 months. When I went back to look their stock value had dropped a little, and the cash reserves were down about 20%.  I wasn't too worried.  6 months later the cash was down 50%.  Worrying a little.  After I'd had the stock for about 2 years the stock price was about 10% of what I'd paid.  Hardly worth selling, so I hung on for awhile longer. The company was eventually sold to some other company and I got maybe $50 in stock in the new company. "A lot of investors prefer to start jumping into tools and figuring out from there, but I've always said that you should learn the theory before you go around applying it, so you can understand its shortcomings.  A great starting point is Investopedia's Introduction to Technical Analysis. There you can read about the ""idea"" of technical analysis, how it compares to other strategies, what some of the big ideas are, and quite a bit about various chart patterns (cup and handle, flags, pennants, triangles, head & shoulders, etc). You'll also cover ideas like moving averages and trendlines. After that, Charting and Technical Analysis by Fred McAllen should be your next stop. The material in the book overlaps with what you've read on Investopedia, but McAllen's book is great for learning from examples and seeing the concepts applied in action. The book is for new comers and does a good job explaining how to utilize all these charts and patterns, and after finishing it, you should be ready to invest on your own.  If you make it this far, feel free to jump into Fidelity's tools now and start applying what you've learned. You always want to make the connection between theory and practice, so start  figuring out how you can use your new knowledge to generate good returns.  Eventually, you should read the excellent reference text Technical Analysis of the Financial Markets by John Murphy. This book is like a toolbox - Murphy covers almost all the major techniques of technical analysts and helps you intuitively understand the reasoning behind them. I'd like to quote a part of a review here to show my point:  What I   like about Mr. Murphy is his way of showing and proving a point. Let   me digress here to show you what I mean: Say you had a daughter and   wanted to show her how to figure out the area of an Isosceles   triangle. Well, you could tell her to memorize that it is   base*height/2. Or if you really wanted her to learn it thoroughly you   can show her how to draw a parallel line to the height, then join the   ends to make a nice rectangle. Then to compute the area of a rectangle   just multiply the two sides, one being the height, the other being   half the base. She will then ""derive"" this and   ""understand"" how they got the formula. You see, then she can   compute the area under a hexagon or a tetrahedron or any complex   object. Well, Mr. Murphy will show us the same way and   ""derive"" for us concepts such as how a resistance line later   becomes a support line! The reson for this is so amusing that after   one reads about it we just go ""wow..."""" Now I understand why   this occurs"". Murphy's book is not about strategy or which tools to use. He takes an objective approach to describing the basics about various tools and techniques, and leaves it up to the reader to decide which tools to apply and when. That's why it's 576 pages and a great reference whenever you're working.  If you make it through and understand Murphy, then you'll be golden. Again, understand the theory first, but make sure to see how it's applied as well - otherwise you're just reading without any practical knowledge. To quote Richard Feynman: It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong.  Personally, I think technical analysis is all BS and a waste of time, and most of the top investors would agree, but at the end of the day, ignore everyone and stick to what works for you. Best of luck!" You can go to the required company's website and check out their investor section. Here is an example from GE and Apple. For one, the startup doesn't exist yet, so until March I will get nothing on hand, though I have enough reserves to bridge that time. I would not take this deal unless the start-up exists in some form.  If it's just not yet profitable, then there's a risk/reward to consider.  If it doesn't exist at all, then it cannot make a legal obligation to you and it's not worth taking the deal yet.  If everything else is an acceptable risk to you, then you should be asking the other party to create the company and formalize the agreement with you. As regards reserves, if you're really getting paid in shares instead of cash, then you may need them later.  Shares in a start-up likely are not easy to sell (if you're allowed to sell them at all), so it may be a while before a paycheck given what you've described. For a second, who pays the tax? This is my first non-university job so I don't exactly know, but usually the employer has to/does pay my taxes and some other stuff from my brutto-income (that's what I understood). If brutto=netto, where is the tax? This I cannot answer for Germany.  In the U.S. it would depend in part on how the company is organized.  It's likely that some or all of the tax will be deferred until you monetize your shares, but you should get some professional advice on that before you move forward.  As an example, it's likely that you'd get taxed (in part or in whole) on what we'd call capital gains (maybe Abgeltungsteuer in German?) that would only be assessed when you sell the shares. For third, shares are a risk. If I or any other in the startup screw really, my pay might be a lot less than expected. Of course, if it works out I'm rich(er). This is the inherent risk of a start-up, so there's no getting around the fact that there's a chance that the business may fail and your shares become worthless.  Up to you if you think the risk is acceptable.  Where you can mitigate risk is in ensuring that there's a well-written and enforceable set of documents that define what rights go with the shares, who controls the company, how profits will be distributed, etc.  Don't do this by spoken agreement only.  Get it all written down, and then get it checked by a lawyer representing your interests. "Thank you for the in-depth, detailed explanation; it's refreshing to see a concise, non verbose explanation on reddit.  I have a couple of questions, if that's alright.   Firstly, concerning mezzanine investors. Based on my understanding from Google, these people invest after a venture has been partially financed (can I use venture like that in a financial context, or does it refer specifically to venture capital?) so they would receive a smaller return, yes? Is mezzanine investing particularly profitable? It sounds like you'd need a wide portfolio.  Secondly, why is dilution so important further down the road? Is it to do with valuation?  Finally, at what point would a company aim to meet an IPO? Is it case specific, or is there a general understanding of the ""best time""?  Thank you so much for answering my questions." "First off, with startups, forget that you know about common structures of debt and equity. Just try to think of this money as a generic ""investment"" that meets the investors risk and return objectives.  Startups are unique in that they are high risk but generally have almost no assets or security for an investor. Investors generically want two things: 1) Return and 2) Limited Risk.   Without speculating too much: consider that the investor might be viewing the return component as the 30% equity and the 8% dividend and he views the risk management component as the additional 30% equity, until repaid.  A different way of looking at this might be that the investor would require an equity stake greater than 30% with greater than a 8% dividend if he did not get the initial investment back in return for the reduced stake.  In other words, this structure is debt and equity because that is what the investor can demand.  Maybe you can get around this by offering a higher equity stake or offering something else although this structure is common because it aligns interests of the investor and the startup." Read the Security Analysis.  I believe if you read it completely, you will have a real good chance of succeeding at making good money.  If you find the book hard to read just go through it and underline under the text as you read it. It's perfectly legal for your brother to make a loan to you.  However those two transactions are separate.  If he defaults on the LC loan because you didn't pay him, it's his responsibility.  If you default on your loan with him, you've got big problems.  Money + family/friends = scary.