What parade, which is the second-largest in the world, was started by John Martin & Co.?
John Martin &amp; Co.:  Johnnies, owned by the prominent Hayward family for the majority of its existence, became an Adelaide icon, responsible for the famous Adelaide Christmas Pageant. Adelaide Christmas Pageant:  It is the second-largest parade of its kind in the world, following only Macy's Thanksgiving Day Parade, and the largest in the Southern Hemisphere and in the Commonwealth of Nations.
Adelaide Christmas Pageant