What collegiate football conference started in July 1999, and was home to the winners of the 2011 Rose Bowl?
2011 Rose Bowl:  Played in Pasadena, California, the TCU Horned Frogs of the Mountain West Conference defeated the Wisconsin Badgers of the Big Ten Conference by a score of 21 – 19. Mountain West Conference:  The MW officially began operations in July 1999.
Mountain West Conference