The Joke The Aristocrats was used by Gilbert Gottfried to roast this man who was the chief creative officer of what?
The Aristocrats:  It received publicity when it was used by Gilbert Gottfried during the Friars' Club roast of Hugh Hefner in September 2001. Hugh Hefner:  He was also the chief creative officer of Playboy Enterprises, which is the publishing group that operates the magazine.
Playboy Enterprises