What was the sobriquet of the woman who hired Joyce Beber?
Joyce Beber:  The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley. Leona Helmsley: Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman.
i don't know