Unlike a certain secretive recipe, Open-source cola is published. Who founded the secret formula?
Open-source cola:  Unlike the secretive Coca-Cola formula, the recipes are openly published and their re-use is encouraged. Coca-Cola formula:  Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
Asa Candler