Which is the longer established magazine: U.S. Lady or Lucire?
U.S. Lady:  It was launched in 1955 by George Lincoln Rockwell as a money-making venture after his discharge from the U.S. Navy Reserve. U.S. Lady:  "U.S. Lady" vigorously promoted the role of military wives as the unofficial ambassadors in host nations. U.S. Lady:  "U.S. Lady" magazine was purchased in 1956 by Avandee and John Adams, two civilian journalists. Lucire: Lucire is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004.
i don't know