What was the sobriquet of the woman who hired Joyce Beber?
Joyce Beber: Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. Joyce Beber:  The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley. Leona Helmsley: Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. Leona Helmsley:  She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean.
Queen of Mean