The Expected utility hypothesis was initiated by which Swiss mathematician in 1738?
Expected utility hypothesis:  Initiated by Daniel Bernoulli in 1738, this hypothesis has proved useful to explain some popular choices that seem to contradict the expected value criterion (which takes into account only the sizes of the payouts and the probabilities of occurrence), such as occur in the contexts of gambling and insurance. Daniel Bernoulli: Daniel Bernoulli FRS ( ; ] ; 8 February 1700 – 17 March 1782) was a Swiss mathematician and physicist and was one of the many prominent mathematicians in the Bernoulli family.
Daniel Bernoulli