What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'? 
Negroponte switch:  It was his idea that a better use of available communication resource would result if the information (such as phone calls) going through the cables was to go through the air, and that going through the air (such as TV programmes) was to be delivered via cables. Negroponte switch:  Negroponte called this "trading places," but his co-presenter George Gilder at an event organised by Northern Telecom called it the "Negroponte Switch", and that name stuck. George Gilder: George Franklin Gilder (born November 29, 1939) is an American investor, writer, economist, techno-utopian advocate, and co-founder of the Discovery Institute. George Gilder:  His 1981 international bestseller "Wealth and Poverty" advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan administration and made him Ronald Reagan's most quoted living author.
i don't know