What arms firm develops a promotional calendar using models often featured bare-breasted in other newspapers?
Hot Shots Calendar: Hot Shots Calendar is a promotional calendar featuring glamour models for the UK based arms firm Edgar Brothers, the calendar has been in existence since 2009. Hot Shots Calendar:  Several of the models are current or former "Page 3" girls from the UK's "The Sun" newspaper which has over 2 million readers. Page 3: Page 3 is a colloquial term for a feature formerly included in the British tabloid newspaper "The Sun". Page 3:  The phrase originates with the publication of a large photograph of a topless, bare-breasted female glamour model which was usually published on the print edition's third page.
Edgar Brothers