Who was Hemingway's publisher for the novel that brought the festival of San Fermin to the attention of English speakers?
San Fermín: The festival of San Fermín is a week-long, historically rooted celebration held annually in the city of Pamplona (in Navarre, Spain). San Fermín:  Its events were central to the plot of "The Sun Also Rises", by Ernest Hemingway, which brought it to the general attention of English-speaking people. The Sun Also Rises: The Sun Also Rises is a 1926 novel written by American author Ernest Hemingway about a group of American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. The Sun Also Rises:  The novel was published in the United States in October 1926 by the publishing house Scribner's.
Scribner's