I luv It was released via what South Korean entertainment company that was established in 1996 by Yang Hyun-suk?
I Luv It (Psy song):  It was released on May 10, 2017 via YG Entertainment, as the lead single from the musician's eighth studio album, "4X2=8". YG Entertainment: YG Entertainment Inc. (Korean: YG 엔터테인먼트) is a South Korean entertainment company established in 1996 by Yang Hyun-suk.
YG Entertainment Inc.