How was a Protestant University In Greenville, NC involved in the musical community?
SoundForth: SoundForth was a division of the Bob Jones University Press until October 1, 2012, when it was sold to Lorenz Publishing. SoundForth:  SoundForth produces and markets religious music recordings through a music download website, SacredAudio as well as a mailing catalog. Bob Jones University: Bob Jones University (BJU) is a private, non-denominational Protestant university in Greenville, South Carolina, United States, known for its conservative cultural and religious positions.
produces and markets religious music recordings