When was the Global Equipment Company, a materials handler entered direct marketing which previously owned TigerDirect?
TigerDirect: TigerDirect is an El Segundo, California-based online retailer dealing in electronics, computers, and computer components that caters to business and corporate customers. TigerDirect:  Previously owned by Systemax, which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA, and relaunching them as online retailers. Systemax: The company was founded in 1949 as Global Equipment Company, a materials handler. Systemax:  It first entered direct marketing in 1972 and began marketing computer equipment in 1981.
1972