What was the first production year of the light beer was advertised by Steven Lippman?
Steven Lippman:  Specializing in lifestyle, fashion, and beach/rock & roll culture, he has shot advertising campaigns for clients such as Harley-Davidson, Patrón, Paul Mitchell, Sony, Coors Light, Verizon, James Perse, and Billabong. Coors Light: Coors Light is a 4.2% ABV light beer brewed in Golden, Colorado and Milwaukee, Wisconsin. Coors Light:  It was first produced in 1978 by the Coors Brewing Company.
1978