Chung Yong-jin is the son of Lee Myung-hee, chairman of a South Korean department store franchise, whose name means what in Korean?
Chung Yong-jin:  He is the son of Lee Myung-hee, chairman of Shinsegae Group. Shinsegae: Shinsegae (Korean: 신세계, ) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea. Shinsegae:  The name Shinsegae literally means "New World" in Korean.
New World