Lambda (olive oil)

Lambda (stylized λ /lambda/) is a Greek luxury olive oil brand, produced by Speiron company, founded in 2007 by Greek entrepreneur Giorgos Kolliopoulos. It has been called the first luxury olive oil in the world. Its brand name originates from the Greek word "λάδι" (ladi) which means oil in Greek.
Description.
Lambda has been noted for its stylized packaging. Its marketing is targeted at affluent consumers through exclusive distribution channels and word-of-mouth. It is sold online, in Greece, Brazil, Dubai, Abu Dhabi, Netherlands, Luxembourg and UK department stores Harrods and Fortnum & Mason. Its customers include several billionaires like Lynda Resnick and Bill Marriott, millionaires, trendsetters and members of Royal families such as the King of Jordan.
In October 2010, the company announced the launch of the Bespoke Lambda, which is the first personalized olive oil in the world, being also the most expensive globally.
In December 2014, λ /lambda/ olive oil was included in the most expensive Christmas hamper that broke the Guinness World Record for a hamper.
Awards.
Silver Award Medal, New York Festivals 2008.
LUX UK Global Excellence Awards, Luxury Olive Oil of 2018.
LUX UK Global Excellence Awards, Luxury Olive Oil of 2019.
Business.
In June 2011, the company signed a direct vendor agreement with Harrods.