ISO/TC 289

ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation.
History.
In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289.
The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD).
The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015. 
The first meeting of ISO/TC 289/WG2 was held by UNI (Italian Standardization Body) in Rome (Italy), from January 21 to 23, 2019.
Scope.
The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The
main activity of ISO/TC 289 is to develop international standards supporting the international practice
of brand evaluation and brand management .
Leadership and organization.
ISO/TC 289 currently has the following organisation.
ISO/TC 289 has 12 Participating countries and 24 Observer countries.
Published standards.
published ISO standards under the direct responsibility of ISO/TC 289:
Brand evaluation 
ISO standards under development with the direct responsibility of ISO/TC 289: