Finnish Relief Fund

The Finnish Relief Fund was a humanitarian aid organization initiated by former U.S. President Herbert Hoover in December 1939. It was intended to support Finnish civilians during the Winter War. By March 1940, it had raised 2.5 million US dollars.
Hoover's campaign was advertised in 1,400 newspapers across the United States. The largest contributions came from private donors ($1.9 million), newspaper ads ($652,869), industrial companies ($318,188) and labor unions ($27,294). The income from first screening of the film "Gone with the Wind" in the state of Washington was forwarded to the relief fund.