Fulton Theatre

The Fulton Theatre was a Broadway theatre located at 210 West 46th Street in Manhattan, New York City, that was opened in 1911. It was renamed the Helen Hayes Theatre in 1955. The theatre was demolished in 1982. Since the former Little Theatre became the current Helen Hayes Theatre, the Fulton Theatre is now sometimes referred to as the First Helen Hayes Theatre.
History.
Built by the architects Herts & Tallant for Henry B. Harris and Jesse Lasky, it was originally opened on April 27, 1911, under the name Folies-Bergere as a dinner theatre with vaudeville. The building featured three murals and a color scheme by leading American muralist William de Leftwich Dodge. Eighteen-year-old Mae West was discovered here by "The New York Times" at her Broadway debut on September 22, 1911. Closing after that, the theatre reopened on October 20, 1911, as the Fulton Theatre, a conventional playhouse. The theatre was managed by Abraham L. Erlanger from 1921, until his death in 1930.
In 1955, the theatre was renamed the Helen Hayes Theatre in honor of the renowned actress Helen Hayes and re-opened under that name on November 21.
In 1982, the theatre was demolished, along with the Morosco, Bijou, Gaiety and Astor Theatres, to make way for the Marriott Marquis Hotel, which now houses the Marquis Theatre. Parts of the Helen Hayes Theatre were salvaged before the theatre's demolition and were used to build the Shakespeare Center, home of the Riverside Shakespeare Company on the Upper West Side, which was dedicated by Miss Hayes and Joseph Papp in September 1982.
Since Helen Hayes was still living at the time of the demolition of the theatre that bore her name, it was decided to rename the nearby Little Theatre at 240 West 44th Street in her honor.
Performers.
Besides having had Mae West (see above), the Fulton also had English actor Robert Morley in the title role of the play "Oscar Wilde" by Leslie and Sewell Stokes in 1938. The play ran for 247 performances and its success launched Morley's career as a stage actor on both sides of the Atlantic.
Audrey Hepburn starred in the Gilbert Miller production of "Gigi", which opened at the Fulton on November 24, 1951, and ran for 219 performances.
Selected runs.
Notable runs in excess of 100 performances include:
As Helen Hayes Theatre: