Bounty (album)

Bounty (stylised in lowercase letters) is the second studio album by Swedish audiovisual project iamamiwhoami, led by singer and songwriter Jonna Lee. Originally produced and released as a series of singles throughout 2010 and 2011, it was later released as an album on 3 June 2013 on Lee's label To whom it may concern. and distributed by Cooperative Music. The first music video from "Bounty", titled "B", was released on 14 March 2010 on iamamiwhoami's YouTube channel. After which followed "O", "U-1", "U-2", "N", "T" and "Y". Digital singles are released shortly after each music video is uploaded to YouTube. The titles collectively formed the word "bounty". While it was assumed that these songs solely consisted of "Bounty"s track listing, in 2011 two more singles and music videos, "; John" and "Clump", were released and were not confirmed as belonging to "Bounty" until June 2012 when iamamiwhoami's YouTube channel grouped them into a playlist named "Bounty" along with the previous tracks mentioned.
On 4 December 2012, iamamiwhoami's label website To whom it may concern. was updated with a note on the front page which stated "20130603 – iamamiwhoami; bounty", forecasting a physical release of the "Bounty" series. This was confirmed on the very next day when the "Release" section of the website displayed "Bounty"s album cover art, along with its track listing. Aside from a digital release, the album was released in two physical formats—a CD and DVD bundle and an LP and DVD bundle.
Critical reception.
"Bounty" received generally positive reviews from music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, the album received an average score of 71, based on seven reviews. Heather Phares of AllMusic wrote that "there's a lot to enjoy" on the album, adding that ""bounty" was made to create mystique and interest, and it still does that even after iamamiwhoami's secret wasn't one anymore." Aaron Payne of "musicOMH" lauded the album as "wonderfully idiosyncratic" and viewed it as "an album to be continually surprised by, for those who already know it as well as those who don't, especially if it's given the chance to perform on video as well as vinyl."
Sasha Geffen of "Consequence of Sound" opined, "As spectacular as the visuals are, the project's core is the music", calling "Bounty" "a lively collection of electro-pop that does lots with its limited palette." Jon Clark of "Drowned in Sound" commented, "It may be somewhat on the lofty, artistic side, but "bounty" manages somehow to avoid ostentation; it is largely elegant, grounded and rewarding." Julia Sachs of "Slug" implied that "with their dreamy vocals and experimental pop sound, iamamiwhoami deliver an album that will please many different types of music lovers. In a mixed review, Tom Watts of "DIY" described the album as "a joyful exploration of synthy soundscapes and haunting vocals", but concluded that ""bounty" is a record that, whilst great to vibe out to, kind of feels a little stitched together piecemeal."
Promotion.
As with "Kin", the group embarked upon a worldwide tour in order to promote the album, including their first North American performances.
Track listing.
All lyrics written by Jonna Lee; all tracks written by Lee and Claes Björklund.
Personnel.
Credits adapted from "To whom it may concern." website.