SmarTone

SmarTone Telecommunications Holdings Limited, trading as SmarTone (), is a telecommunications company headquartered in Hong Kong. The company is a subsidiary of conglomerate Sun Hung Kai Properties.
The company provides voice, multimedia, plain SIM card, and mobile broadband services through its 4G and 3G networks, as well as fixed fibre broadband services for consumer and corporate markets, via their operating subsidiaries in Hong Kong and Macau. SmarTone also owns and operates Birdie Mobile, a mobile virtual network operator in Hong Kong.
Company overview.
The company is a mobile phone operator in Hong Kong. It provides service on GSM-900, GSM-1800, W-CDMA (on the 2100 MHz frequency) and LTE-2600 with the brand SmarTone.
The holding company of the SmarTone group, SmarTone Telecommunications Holdings Limited, is 70.98% owned by Sun Hung Kai Properties. SmarTone Telecommunications Holdings is incorporated in Bermuda as an offshore company.
SmarTone Mobile Communications is an indirect wholly owned subsidiary of SmarTone Telecommunications Holdings, via SmarTone (BVI) Limited. SmarTone-Comunicações Móveis, S.A., or known as SmarTone Macau, is 72% owned by SmarTone Telecommunications Holdings indirectly.
In 2017, SmarTone launched a new brand, Birdie, which is targeting millennials. Birdie has two products: the no contract local mobile plan and the travel data SIM card (simply known as Birdie Travel SIM).
History.
SmarTone was launched by Sun Hung Kai Properties and ABC Communications in 1992. It started operations in March 1993 as the first GSM network in Hong Kong and in Asia. It used to have another branding EXTRA for its GSM-1800-only packages obtained by the acquisition of P Plus Communications in March 1998. The brand EXTRA ended in 2002 and was merged into SmarTone's dual-band network.
A new branding "SmarTone-Vodafone" was officially launched in April 2005, following a partnership agreement with Vodafone in December 2004. This brand name was used only in Hong Kong. SmarTone retained its original brand name in Macau.
On 19 September 2011, SmarTone Telecommunications Holdings Limited announced that it would not renew its marketing co-operation with Vodafone and reverted its brand to SmarTone from December 2011.
In Jul 2017, SmarTone launched a new brand, Birdie, which is targeting millennial. Birdie has two products: the no contract local mobile plan and the travel data SIM card (simply known as Birdie Travel SIM). 