My Future

"My Future" (stylized in all lowercase) is a song by American singer Billie Eilish from her upcoming second studio album, "Happier Than Ever" (2021). It was released as the lead single from the album on July 30, 2020, by Darkroom and Interscope Records. Eilish co-wrote the song with her brother Finneas O'Connell, who also handled the production. A lo-fi and R&B ballad with influences of soul and jazz, the song's lyrics address an ode to self-love and personal power.
The song received positive reviews from music critics, with some of them calling it one of Eilish's softer tracks. "My Future" was featured on 2020 year-end lists by multiple publications, including "Billboard", "USA Today", and "Slate". The song peaked at number six on the US "Billboard" Hot 100, giving Eilish her third top-10 hit in the United States. It reached the top five in Australia, Malaysia, New Zealand, and Singapore. An animated music video for "My Future" was directed by Andrew Onorato, and released on Eilish's official YouTube channel on July 30, 2020. The video depicts Eilish walking away from a relationship and thinking about her future, and was praised by critics for its animation.
Background and release.
On July 24, 2020, Eilish took to her Instagram page to post a picture of herself standing on a balcony with the skyline of Los Angeles in the background, wearing a black face mask and a grey jogging suit. The post featured the caption "'my future' out thursday". On July 28, 2020, Eilish promoted the track by sharing the animated cover art, which depicts her sitting under a tree while looking at the moon. On July 29, Eilish shared a 20-second audio clip of "My Future" on Instagram. "My Future" was inspired by Eilish being alone in quarantine during the COVID-19 pandemic. In an interview with Apple Music's Zane Lowe, Eilish stated: "We wrote the song in like two days, This is the most we've ever worked in one period of time. But we record, we wrote it like a month into quarantine probably. And it was pouring rain. [...] [I]t was such a perfect setting. And then we recorded the vocal in Finneas' studio, which is just in his basement in his house". Eilish added that "it was exactly where my head was at - hopeful, excited and a craaaazy amount of self-reflection and self-growth. But recently it has also taken on a lot of new meaning in the context of what's happening in the world now. I hope you can all find meaning in it for yourselves." "My Future" was written by Eilish alongside her brother Finneas O'Connell, who has the stage name of Finneas, while production was solely handled by the latter. The track was mastered by John Greenham and mixed by Rob Kinelski, both of whom served as studio personnel. It was released for digital download and streaming as the lead single from her Eilish's second studio album, "Happier Than Ever" (2021) on July 30, 2020, via Darkroom and Interscope Records.
Composition and lyrical interpretation.
Critical commentary described "My Future" as an uptempo lo-fi and R&B ballad, with influences of soul and jazz. It shows Eilish "moving beyond teen stardom to stand in satin alongside vocal stylists like Jorja Smith and Corinne Bailey Rae – skilled and serious artists as interested in the history of the chanteuse as they are in current trends". The song starts off slow and gloomy, having a melancholic melody, and later changes into a confident and upbeat search for a bright future. Coco Romack of MTV mentioned the track beat "kicks up with a peppy, summery beat" and "claps back at the notion that one must be validated by outside affection". Noah Yoo of "Pitchfork" stated that "My Future" features "mellow electric" piano, drums, and guitar. Craig Jenkins of "Vulture" said the track "blends nostalgic Disney-soundtrack melodicism with soulful blue notes". "My Future" has been compared to Eilish's cover of Bobby Hebb's "Sunny".
Lyrically, the song serves as a powerful ode to self-love and personal power. As the song starts off, it begins almost entirely a capella as Eilish decides to walk away from a relationship, putting herself and her future first: "I've changed my plans/Cause I/I'm in love/With my future". Later on in the song, a percussive beat kicks in. "I'm in love with my future/Can't wait to meet her/I'm in love, but not with anybody else/Just want to get to know myself", Eilish sings through jazz-inspired vocals before a "funky" bassline appears.. The song ends on voice and keyboards, with the line: "I'll see you in a couple years".
Critical reception.
Upon release, "My Future" was met with critical acclaim from music critics. William Hughes of "The A.V. Club" called it "sleepy" and "somnambulistic". Gary Dinges of "USA Today" commended the lyrical content, which he described has "raw lyrics" and "stellar vocals". Samantha Hissong and Brittany Spanos, writing for "Rolling Stone", described "My Future" as Eilish's "most uplifting song to date". Romack praised the song as "dreamy". The staff of "Teen Vogue" commented that the song "shows continued growth in how Billie is looking at the world", while the staff of "DIY" called it "something of an understated feminist anthem". Jenkins depicted the track as "a reminder that even though the present looks scary, there are better times on the other side". "Billboard"s Jason Lipshutz dubbed the song as "personal" and added it "bursts into a ray of sunshine, with Eilish's voice blossoming in the warmth".
John R. Kennedy of iHeartRadio Canada labeled "My Future" as a "poignant" song. The song was praised by "The New York Times" Jon Caramanica, who called it and "uncomplicated", and felt "Eilish's ease is the dominant mode — worrying about yourself first makes for no worry at all". Jessica Mckinney of "Complex" praised the song as one of Eilish's most "rare upbeat and sunny records". Writing for "The Independent", Isobel Lewis regarded the song as a "haunting piano ballad" with "strong guitar and Eilish's signature electronic style". Reviewing for "Slant Magazine", Alexa Camp cited the track as a "dreary but gorgeous dirge, with Eilish's soulful, layered vocals stacked on top of atmospheric keyboards". 
Mike Wass of "Idolator" praised the production of "My Future",which he described as "reflecting the positivity of the lyrics". "Evening Standard" Jochan Embley noted the track starts off slow with a "shimmering" intro and that it "springs to life with a funky, low-key groove". The song was placed at number 12 on "Insider"s "Every Billie Eilish song, ranked" list, with Callie Ahlgrim describing the song as "gorgeous", "poetic", and an "extremely timely ode to independence", further praising the production, saying it "remains appropriately gentle" and never "feels glib or over-the-top optimistic". She concluded saying Eilish's vocals "have truly never sounded better", and remarked them as "effortless" and "hypnotic" that are "noticeably more drawn-out, elaborate, and confident." The song featured on 2020 year-end lists by "Billboard" (33), "Dazed" (10), "Stereogum" (25), "Slate" (17), and "USA Today" (one).
Commercial performance.
"My Future" debuted at number six on the US "Billboard" Hot 100 chart dated August 15, 2020, becoming Eilish's third top-10 hit in the United States and her highest debut on the chart, surpassing "Bad Guy" (2019), which debuted at number seven. The track also topped the US "Billboard" Hot Rock & Alternative Songs chart, rising from number 18 to the summit during the issue dated August 15, 2020, becoming Eilish's first track to top the chart. It also peaked at number one on the Hot Alternative Songs chart. On the US Alternative Digital Song Sales chart, "My Future" became Eilish's fifth number one. At the time, she was tied with Twenty One Pilots for the second-most leaders in the chart's history, while Imagine Dragons lead the chart with six number ones. The track was streamed 20.9 million times and had 15,000 downloads in the US through July 31 and August 6, 2020. It drew more than 1.3 million streams and sold 3,000 in the week ending July 30. The song ranked up to 7.4 million downloads on radio during the week dated August 9, 2020.
Internationally, the song peaked at number nine on the Canadian Hot 100 and received a platinum certification by Music Canada (MC) for track-equivalent sales of 80,000 units in Canada. On the UK Singles Chart, the song reached number seven, becoming Eilish's fifth top-10 in the United Kingdom. "My Future" also peaked within the top five on the singles charts in Australia, Malaysia, New Zealand, and Singapore. It further reached the top-20 in the Czech Republic, Ireland, Denmark, Finland, the Netherlands, Norway, Portugal, Scotland, Slovakia, and Switzerland.
Music video.
Background and synopsis.
An animated music video for "My Future" was directed by Australian director Andrew Onorato, and released on Eilish's official YouTube channel the same day as the single. It was produced by Australian animation company Studio Chop. The video was animated by Alex Dray, Onorato, Annie Zhao, Cliona Noonan, Nancy Li, and Sarah Schmidt. The visual has been described as "anime in nature".
The visual tells a story of a young woman "coming into her own". In it, an animated Billie symbolizes a relationship she's walking away from. She wanders alone through a Studio Ghibli-inspired, psychedelic forest in the rain while contemplating about her future. When the second verse comes around, the sun comes out and the forest begins to bloom, as trees engulf Eilish and lift her up to the sky.
Critical reception.
The animated video was positively received by critics upon release. Jackson Langford of "NME" called it a "gorgeous animated affair", while Ann Powers of NPR stated Eilish is a "fairy tale heroine" and that the video "dwells within the magic cultivated by an autonomous young woman who's ready to claim her future as it comes". Ronia Aniftos, writing for "Billboard", commented that "[as] [the] sun comes out and the greenery begins to bloom exponentially, [so] [does] Eilish's career continues to do in real life". Kirsten Acuna of "Insider" viewed the visual as a "beautifully animated music video". Jessica Wang, writing for "Bustle" magazine, compared the visual to the works of Hayao Miyazaki, with movies such as: "Spirited Away" (2001), "My Neighbor Totoro" (1998), and "Kiki's Delivery Service" (1989). In a less enthusiastic review, "Time Out" magazine writer Emma Steen noted the video "lack[s] the finesse of a Ghibli anime", but said it is a "mesmerising visual".
Live performances.
Eilish performed the song for the first time on the third night of the 2020 Democratic National Convention.
Credits and personnel.
Credits adapted from Tidal.