Giovanni Allevi

Giovanni Allevi (; born April 9, 1969) is an Italian pianist and composer. His song ‘O Generosa’ is the current theme tune of the top flight of Italian football, Serie A.
Biography.
Education.
Allevi attained a "first-class diploma" both in piano at the "F. Morlacchi" conservatoire in Perugia and in composition at the "G. Verdi" academy of music in Milan.
He graduated "cum laude" in Philosophy with a thesis entitled "Il vuoto nella Fisica contemporanea" (The Void in Contemporary Physics) and he attended the Accademia Internazionale di Alto Perfezionamento in Arezzo, under maestro Carlo Alberto Neri.
In 1991 he did military service in the Banda Nazionale of the Italian Army. The master of the band noticed his piano talent and decided to put the piano soloist in his "inventory." He played the Rhapsody in Blue by George Gershwin and the "Warsaw Concerto" by Richard Addinsell in his capacity as the piano soloist of the Banda during a tour in numerous Italian theatres.
At the end of his military service Allevi started presenting in concert a repertory formed exclusively of his own compositions for pianoforte while at the same time attending courses of "Bio-music and music therapy" by professor Mario Corradini, in which he enhanced his awareness of music's great power of "setting minds free" and its ability to evoke memories, images and emotions.
In 1996 he set to music the tragedy "The Trojan Women" by Euripides, performed on the occasion of the International Festival of the Ancient Drama in Siracusa. It won a special prize for the "best scene music."
In 1997 he won the international selections for young concert performers at the "San Filippo Theatre" in Turin.
He received the "America Award" of the Italy-USA Foundation in 2017.
Encountering Saturnino and Jovanotti.
Thanks to Saturnino, Giovanni Allevi matures the idea of moving to Milan and to gather into one CD his own piano production; this work is picked up by Lorenzo Cherubini, stage name Jovanotti, who, in 1997, under his label "Soleluna" and together with "Universal Italia", decides to publish Allevi's first album, by the title of "13 Dita" (13 Fingers) and produced by Saturnino.
He also provided the music at the opening ceremony of the 2009 World Aquatics Championships in Rome.
As a result of Allevi's encounter with Saturnino and Jovanotti, he faces the large audiences of modern rock concerts: Allevi opens, with his piano alone, Jovanotti's concerts during the tour "L'Albero", executing a few tracks from "13 Dita".
In 1998, again with Saturnino as the producer, Allevi creates the soundtrack for the short film "Venceremos", awarded at the Sundance Film Festival, a film festival that takes place annually in the state of Utah, in the United States.
Non-piano work.
Giovanni Allevi has written some non-piano works, in addition to his piano compositions, which are mostly unpublished. The most important are:
The concert at the Senate.
On December 21, 2008, Allevi directed "I virtuosi Italiani" symphony orchestra at the Christmas concert at Senate House. The audience included the likes of Giorgio Napolitano, the president of the Republic, and other high-ranking State officers. Along with two pieces by Giacomo Puccini, five compositions by Allevi himself were played. The concert was broadcast live on RAI1, the main national television channel, establishing his fame and success in the national music scene.
Criticism.
The concert at the Senate hall inspired a strong debate on Allevi's actual talent: the celebrated violinist Uto Ughi strongly criticized the artist in an article that appeared in the newspaper La Stampa. Ughi clearly felt "offended as a musician" and declared "Allevi's success is the triumph of relativism".
Allevi retorted later in the same newspaper, accusing Ughi of "defending the caste", adding: "my music speaks to people's hearts but its technical and rhythmical virtuosity requires highly-talented performers". He noted that "in music, it has always been difficult for new ideas to gain a hold, but later on, they became the rule to follow".
Allevi is often accused of being simply a mass media phenomenon, nothing but the "result of a marketing strategy", as Piero Maranghi, director of Classica, a television channel fully dedicated to classical music, said. Marcello Filotei, journalist at the Osservatore Romano notes that "Allevi is the stereotyped representation of the composer, as anybody not familiar with concert halls expects him to be". 
Allevi is also criticized for his conceit (he defines his music as a "visionary project" for "establishing the basis for a new cultured contemporary music").
Other musicians plead Allevi's cause, recalling that "his success gave a new birth to the piano, and encouraged many young to take piano lessons. In this debates I see only envy" as the pianist Nazzareno Carusi said to Panorama.
Italian piano player Loredana Brigandi has also been a highly outspoken critic of the artist.
Books.
La Musica in Testa - His first book was published on March 5, 2008. It's a diary which collects his thoughts, his experiences and the anecdotes until his success.