Beatcats

 are a Japanese Virtual Dance & Vocal Unit and character franchise created as a joint venture between Sanrio and Sega Toys. Currently the third collaborative effort after "Jewelpet" and "Rilu Rilu Fairilu", it is the first Sanrio franchise released as a musical group, with the main target demographic being both Elementary and Junior High School students with a line of products associated with it. The fictional group is signed under the Japanese Recording Label Pony Canyon.
History.
"Beatcats" was created by both Sanrio and Sega Toys as their third collaborative effort. Unlike its previous collaborations, which are meant to develop into their own Animated series and Manga, the franchise more dabbles into the music scene and made the characters a 5-piece Virtual Idol Unit. The aim for the new franchise is to appeal towards both the Elementary and Junior High School demographic, with "fashionable, cute and cool" appeal and "energetic dance and songs to encourage the feelings of excitement, love and friendship."
Sega Toys and Sanrio worked together alongside music company Pony Canyon for the band's songs and vocals. The company aims to release both songs and dance videos related to the group through social media, in hopes to resonate with the teen demographic and to build a world and lore around the group. Also, Sega Toys announced they will develop a smartphone game app for various mobile platform as well as release a variety of products and merchandise revolving around the group.
The group formally debuted on October 8, 2020 alongside their debut digital single which is streaming on several licensed music streaming sites including Spotify.