Rieko Kodama

, also known as Phoenix Rie, is a Japanese video game artist, director, and producer employed by Sega. She is one of the first noted female artists in the industry, joining Sega as a graphic designer in 1984. Kodama is primarily known for her work on role-playing games (RPGs) including the original "Phantasy Star" series, the "7th Dragon" series, and "Skies of Arcadia" (2000). She is also known for her artistic contributions to Master System and Mega Drive games, including "Altered Beast" (1988) and "Sonic the Hedgehog" (1991). Although she started as a graphic designer, she eventually rose to the rank of director and then to the rank of producer, a role which she maintains today.
Kodama is often recognized as one of the first successful female video game developers, including by "Nintendo Power" which dubbed her the "First Lady of RPGs." In this regard, she is often asked for her thoughts on the relationship between women and video games. Kodama believes that more women are gradually taking an interest in gaming culture because they are growing up around them more as young girls. While she does not design games strictly for female audiences, she designs characters that are appealing to both men and women and avoids including elements that treat women unfairly.
Early life and education.
Rieko Kodama was born in Yokosuka, Kanagawa, Japan in May 1963. She enjoyed playing arcade games as a child. In high school, Kodama was interested in designing advertising materials. After entering college, she felt indecisive between pursuing studies in art or archaeology, since she carried an interest in Egyptology. In her indecisiveness, she failed out of all her classes. She remembered her original interest in advertising and decided to dedicate herself fully to her art passion, enrolling in an advertising design program at a trade school. She soon grew an interest in graphic design and wanted to pursue doing her own work rather than trumpeting works of others as in the advertising business. The video game industry caught her attention as an emerging field. Home game consoles were still new (the Famicom was just released) and most of the industry was still in the arcade field. The industry piqued Kodama's curiosity as she rarely went to the arcades, and felt her unfamiliarity with the medium would make it a good way to challenge herself.
Career.
Early work.
Kodama was hired by Sega in 1984 through one of her colleagues who was already employed there. She originally thought she was going to be working on advertising and graphic design, but after seeing the game development department, she felt that would be fun as well. She soon learned how to create graphics from Yoshiki Kawasaki, the sprite artist behind "Flicky" (1984). Her first job was as character designer for the arcade game "Champion Boxing" (1984). She continued to work on other arcade games such as "Sega Ninja" (1984). Because development times were short and Sega was low on design staff, Kodama would sometimes work on five to six games at once. She did art for "Alex Kidd in Miracle World" (1986) for the Master System, was "deeply involved" with the arcade and Master System versions of "Quartet" (1986), and created art for the Master System port of ' (1987). Kodama would get small requests to design assets for other projects on a daily basis, such as the dragon from ' (1987) and an enemy for the SG-1000 port for "The Black Onyx" (1987). Kodama also served as editor for a Japanese Sega newsletter, "Sega Players Enjoy Club" (SPEC).
Kodama credited herself as "Phoenix Rie", , or some close variation in many of her early works. This was because at the time, Sega did not allow developers to place their real names in their games. The pseudonym is based on a manga character.
"Phantasy Star".
With the popularity of Enix's "Dragon Quest" role-playing game (RPG) series on the Famicom in the mid-1980s, Sega formed a team of several people to develop a competing RPG for the Master System, titled "Phantasy Star" (1987). Kodama served as the main artist for the game, designing the characters, the 2D environments, the battle screen backgrounds, non-playable characters, and other details. "Star Wars" is one of Kodama's favorite film series and was a significant inspiration for her when designing artwork for "Phantasy Star". She enjoyed the way "Star Wars" took elements from Japanese and Asian culture and infused it with a science fiction setting. Following this notion, she gave the science fiction world of "Phantasy Star" a Western folklore feel and gave the characters medieval clothes.
One of the key design philosophies for "Phantasy Star" was to do things differently from existing RPGs, particularly the "Dragon Quest" series which she believed was too simple and pure of a fantasy world. One such challenge to differentiate "Phantasy Star" was to create a female hero. The female protagonist Alis, and another character, Lutz, were designed by Kodama. Other characters, as well as the game's monsters, were designed by other people. In the original story drafts, Lutz was written as intersex, and could become either male or female later in the game. She thought this was interesting, so chose to give Lutz an androgynous appearance in the final game. In this game and later "Phantasy Star" games, Kodama enjoyed creating a cast of characters uniting for a common purpose, regardless of gender, species, or home planet.
"Phantasy Star" was a critical and commercial success and a benchmark title for both the industry and the RPG genre. In later years, Kodama continued her work on the "Phantasy Star" series. She again led the graphic design for "Phantasy Star II" (1989) and later directed ' (1993). She helped during the planning stages of ' (1990). She also supervised the development of two "Phantasy Star Collection" compilations as well as remakes of "Phantasy Star" and "Phantasy Star II" for the PlayStation 2.
Later work.
Beyond working on the "Phantasy Star" series during the Mega Drive years, Kodama created artwork for other Sega games including Mega Drive versions of "SpellCaster" (1988), "Altered Beast" (1988), "Alex Kidd in the Enchanted Castle" (1989), "Mystic Defende"r (1989), "Sorcerian" (1987), "Shadow Dancer" (1989), "Sonic the Hedgehog" (1991), and "Sonic 2" (1992). After her success in directing "Phantasy Star IV", she directed "Magic Knight Rayearth" (1995), an RPG for the Sega Saturn based on the manga series of the same name. She was involved in all aspects of the game including sales and marketing.
Kodama soon became a producer at Sega's Overworks division and led the development of "Skies of Arcadia," a critically acclaimed RPG released for the Dreamcast in 2000. As her first 3D RPG, Kodama felt her freedom of expression had expanded. The project began because her team wanted to create a completely 3D RPG for the Sega Saturn. The project was moved to the Dreamcast when the content became too large for the Saturn to process. According to Kodama, a defining element during development was to not rely on advanced graphics and particularly the CGI movies that were popular in games at the time, which Kodama felt took control away from the player. Kodama has stated that "Skies of Arcadia" along with the "Phantasy Star" series were her favorite projects she worked on.
In the mid-2000s, Kodama served as producer on "brain training" edutainment games for the Nintendo DS and PlayStation Portable. Most recently, she has led production of the "7th Dragon" series. The series includes "7th Dragon" for the Nintendo DS, "7th Dragon 2020", and "7th Dragon 2020-II" for the PlayStation Portable, and "7th Dragon III Code: VFD" for the Nintendo 3DS"." She is now the lead producer of the "Sega Ages" series.
Legacy.
Kodama has garnered recognition as one of the first female video game developers. "The Next Level" called her one of the first female video game artists, and "Nintendo Power" dubbed her the "First Lady of RPGs". Because of this recognition, she is often asked for her opinion about the role of women as video game developers and consumers, and the representation of women in video games.
Kodama believes that women are gradually taking a greater interest in gaming. She has observed that more girls are growing up around games, and thus are more willing to purchase them or enter the industry when older. In particular, she believes girls that enjoy RPGs will have a greater desire to work in the industry. She also thinks it's more common for Japanese women to enter the field than other women because young girls enjoy games there more than in other countries. In 2010, she felt there were more female gamers in Japan due to the increase in games centered around cooking and fashion.
While Kodama does not design her games strictly for a female audience, she avoids including elements that treat women unfairly. She claims that many games glorify violence and war which attracts male players overwhelmingly, so companies should be mindful and include elements that appeal to both genders if they want a larger female player base. Over time, she has found that there are more strong-willed women in games for female audiences. When making female characters herself, she desires to make characters both genders can relate to. However, since the majority of gamers are still male, and the nature of RPGs is to make the player feel as if they are the character, she understands why many companies gravitate to male heroes.
Kodama received the Pioneer Award for the 2018 Game Developers Choice Awards for her long career as a graphic artist, director and producer on numerous Sega titles. The ceremony was held at the 2019 Game Developers Conference in March 2019. Although Kodama no longer draws art assets directly for her games, she does paint and make handcrafts and accessories in her free time. She is also a fan of "Dungeons & Dragons" and the character Raistlin Majere from the "Dragonlance" series. She plays the "D&D" table-top games and reads the novels. She enjoys the way dragons are portrayed with different personalities in western fantasy, which is different from dragons in Japanese culture. In 2003, Kodama said that her favorite video game was "Final Fantasy IV".