Araldite

Araldite is a registered trademark of Huntsman Advanced Materials (previously part of Ciba-Geigy) referring to their range of engineering and structural epoxy, acrylic, and polyurethane adhesives. Araldite DIY adhesive products were originally launched in Switzerland in 1946. The first batches of Araldite epoxy resins, by which the brand is most well known for, were made in Duxford, England in 1950.
Araldite adhesive sets by the interaction of an epoxy resin with a hardener. Mixing an epoxy resin and hardener together starts a chemical reaction that produces heat. This is called an exothermic reaction. After curing, the joint is claimed to be impervious to boiling water and all common organic solvents. It is available in many different types of pack, the most common containing two different tubes, one each for the resin and the hardener. Other variations include double syringe-type packages which automatically measure equal parts. 
History.
Aero Research Limited (ARL), founded in the UK in 1934, developed a new synthetic-resin adhesive for bonding metals, glass, porcelain, china and other materials. The name "Araldite" recalls the ARL brand: "ARaLdite". 
De Trey Frères SA of Switzerland carried out the first production of epoxy resins. They licensed the process to Ciba AG in the early 1940s and Ciba first demonstrated a product under the tradename "Araldite" at the Swiss Industries Fair in 1945. Ciba went on to become one of the three major epoxy-resin producers worldwide. Ciba's epoxy business was spun off and later sold in the late 1990s and became the advanced materials business unit of Huntsman Corporation of the US.
Advertising.
In 1983, British advertising agency FCO Univas set up a visual stunt presentation of the strength of Araldite adhesive by gluing a yellow Ford Cortina to a billboard on Cromwell Road, London, with the tagline "It also sticks handles to teapots". Later, to demonstrate more of its strength, a red Cortina was placed on top of the yellow Cortina, with the tagline "The tension mounts". Finally, the car was removed from the billboard, leaving a hole on the billboard and a tagline "How did we pull it off?".