Adaptive machine

The adaptive machine is a category of flexible industrial machinery characterized by the ability to intelligently adapt itself to the product to be produced, e.g. to move individual products through the manufacturing, assembly, inspection, packaging and other process stations required for to produce them.
Design approach.
At first glance, the adaptive capabilities are rooted in software. But a second look reveals that machines handle physical products. For doing so machines need a proper mechanical design as well as a proper electrical design to power the mechanical movements. An adaptive machine is best designed by applying an interdisciplinary mechatronic design approach where mechanics, electrics and software as well as their interfaces and interactions are considered holistically.  
Purpose.
The primary function of an adaptive machine is to make production more flexible by enable greater product variety (e.g. with respect to product size and shape) and smaller batches. The ultimate goal of an adaptive machine is mass customization, and the holy grail of economical batch size, one product, made to customer order rather than for stock. As far back as 1997, the "Harvard Business Review" identified four approaches to mass customization, one being ‘adaptive customizers’ in which standard products are adapted by the customer. The adaptive machine is actually more representative of "HBR’s" collaborative and cosmetic approaches, in which products and/or packaging are customized during production.
This description was provided by the Frost & Sullivan research firm in October 2017.
Core enabling technologies.
The concept of the adaptive machine relies on the following core technologies to enable adaptability and to achieve high levels of flexibility.  
Terminology and history.
The term has been attributed to B&R Industrial Automation, where it is used in their product descriptions, white papers and use cases. In the packaging sector the evolution of machine technology has been roughly categorized by OMAC as follows:
Gen 4 will be the generation of the adaptive machine.
The adaptive machine terminology was developed to define a category, as well as to define the purpose, functionality and especially the application benefits of such technologies to make production processes more flexible and productive in terms of commercial objectives.
The adaptive machine and machine learning.
The adaptive machine category should not be confused with adaptive manufacturing or adaptive machine learning. Adaptive machines can be quite effective in an adaptive manufacturing environment and can benefit from adaptive machine learning applications. But they are neither interchangeable terms nor require one another to fulfill their basic definitions.
Adaptive machines in the commercial marketplace.
Adaptive machines are increasingly entering the industrial workplace. Applications include ‘bottling on demand,’ in which soft drinks are individually blended at the filling valve and fitted with customized closures and labels and product codes.
Another is a labeling machine that can handle different size and shape bottles and labels without stopping and performing a changeover.
Another example is a bottle unscrambler that uses a combination of delta robots and the synchronized motion of two shuttles to act as infinitely adjustable pucks, to handle different container shapes and sizes, also without changeover.
A cartoning machine uses a track system in place of a variable pitch bucket conveyor for collating and loading different primary packs into cartons.