Advocacy evaluation

Advocacy evaluation, also called public policy advocacy design, monitoring, and evaluation, evaluates the progress or outcomes of advocacy, such as changes in public policy. 
Advocacy evaluators seek to understand the extent to which advocacy efforts have contributed to the advancement of a goal or policy. They do this in order to learn what works, what does not, and what works better in order to achieve advocacy goals and improve future efforts.
Advocacy evaluation is different from policy analysis, which generally looks at the results of the policy, or mainstream program evaluation, which assesses whether programs or direct services have been successful. Advocacy strives to influence a program or policy either directly or indirectly; therefore, the influence is being evaluated, rather than the results of that influence. 
Goals of advocacy (dependent variables).
In order to evaluate something, one must know the goals of the program/activity, in this case - advocacy efforts. Policy advocacy evaluation focuses on the contribution towards achieving policy, and not on the results of that policy. Policy advocacy evaluators look at these dependent variables (many of which interrelate significantly with movement in the policy cycle):
Intermediate Goal Examples:
Ultimate Goals
Typology of policy advocacy.
Direct Advocacy 
(Directly trying to influence policy makers):
Indirect Advocacy 
(Indirectly influencing policymakers by getting their constituents to advocate):
Source documents.
Advocacy evaluation:
Contribution Analysis:
Examples of Advocacy Evaluation.
Note – some of the following evaluations should be seen as forms of "Proto" Advocacy Evaluation, done prior to, or without regard for, current best practices in this field. Many simultaneously conduct policy analysis and advocacy evaluation. Most are, at the least, useful examples for anyone wishing to conduct Advocacy Evaluation.