Product analysis

Product analysis involves examining product features, costs, availability, quality, appearance and other aspects. Product analysis is conducted by potential buyers, by product managers attempting to understand competitors and by third party reviewers.
Product analysis can also be used as part of product design to convert a high-level product description into project deliverables and requirements. It involves all facts of the product, its purpose, its operation, and its characteristics.
Techniques.
Related techniques include product breakdown, systems analysis, systems engineering, value engineering, value analysis and functional analysis.