WMAR-TV

WMAR-TV, virtual channel 2 (UHF digital channel 27), is an ABC-affiliated television station licensed to Baltimore, Maryland, United States. The station is owned by the E. W. Scripps Company. WMAR-TV's studios and offices are located on York Road (Maryland Route 45) in Towson (though with a Baltimore City mailing address), north of the Baltimore City–Baltimore County border. Its transmitter and antenna, which is on the landmark three-pronged candelabra broadcast tower, is located on Television Hill in the Woodberry neighborhood of Baltimore.
History.
Early years.
WMAR first began broadcasting on October 27, 1947. It was the first television station in Maryland, and was the fourteenth commercial television station to sign on in the United States (another two stations were experimental). WMAR was founded by the A. S. Abell Company, publisher of the "Sunpapers" ("The Baltimore Sun" and its evening counterpart, "The Evening Sun") and was the first completed phase of the "Sunpapers" expansion into broadcasting; the newspapers also held construction permits for WMAR-FM, which signed-on at 97.9 MHz (frequency now occupied by WIYY) in January 1948 and a proposed WMAR (AM), which never made it to air. Channel 2's first broadcast was a pair of horse races emanating from Pimlico Race Course.
WMAR-TV's studios, offices, transmitter and tower were initially located at the present-day Bank of America Building in downtown Baltimore; the studios were later shifted into a larger space adjacent to the building. WMAR-TV moved into its present facility, known originally as "Television Park" on York Road, in May 1963.
Channel 2 was an independent station at its launch, largely because at the time it was not clear whether Baltimore would be part of the Washington, D.C. market (Baltimore is 45 minutes northeast of Washington, and most of the Washington stations decently cover the Baltimore area for major news stories and weather reports). In 1948, however, the Federal Communications Commission (FCC) made Baltimore a separate media market. On March 29, 1948, WMAR-TV was announced as CBS' third full-time television affiliate, after WCBS-TV in New York City and WCAU-TV in Philadelphia.
One of WMAR's early local personalities was Jim McKay, who was the first voice heard when the station began its test broadcasts, and called the horse race program that inaugurated the station's official launch. McKay later moved over to CBS briefly before achieving greater fame on ABC as host of "Wide World of Sports" and Olympic coverage. Another was Helen Delich Bentley, a maritime editor for the "Baltimore Sun" who hosted "The Port That Built a City", a weekly review presenting maritime, shipping and transportation-related news. (Bentley later ran several times and was finally elected as the U.S. Representative from Maryland, serving several terms as a Republican. By the 2010s, the Port of Baltimore was renamed symbolically for her.)
In 1959, WMAR-TV teamed up with WBAL-TV (channel 11) and WJZ-TV (channel 13) to build the world's first three-antenna candelabra tower. The new tower was built on the newly named "Television Hill" (formerly known as "Malden Hill") in the Woodberry neighborhood of Baltimore, which significantly improved the station's signal coverage well beyond Central Maryland. During the 1970s, the FCC tightened its cross-ownership rules, eventually barring common ownership between a newspaper and a television or radio station in the same city without a waiver. However, the combination of the "Sunpapers" and WMAR-TV was one of several that were "grandfathered" under these rules.
Switch to NBC.
On March 3, 1981, CBS announced that it would be moving its affiliation to WBAL-TV, Baltimore's NBC station. Among its reasons for making the switch, CBS cited WMAR-TV's poor newscast ratings and frequent preemptions of network shows for syndicated programs, local specials, and sports coverage. While the station briefly considered becoming independent once again, channel 2 quickly cut a deal with NBC that May and Baltimore's first affiliation switch took place on August 30, 1981. The final CBS program to air on channel 2 before the switch was an NFL preseason game between the Houston Oilers and the Dallas Cowboys, airing live at 9:00 p.m. Eastern Time on the night before the affiliation switch.
Strike.
On March 1, 1982, after negotiations between WMAR-TV management and the American Federation of Television and Radio Artists (AFTRA) failed, all of the station's on-air talent, except one, went on strike. AFTRA members, joined by the Teamsters, the Communication Workers of America and other local unions, picketed the station's offices on York Road and Abell's offices at North Calvert and East Centre Streets. When color announcer (and long-time popular Baltimore Orioles third baseman) Brooks Robinson refused to cross the picket line at the start of the baseball season, the strike ended. The following day, both news anchors, Tom Sweeney and Curt Anderson, were fired.
Ownership changes.
On May 28, 1986, the A. S. Abell Company was purchased by the Los Angeles-based Times Mirror Company, the then-publisher of the "Los Angeles Times". With the loss of the grandfathered protection between the former Abell media properties, Times-Mirror opted to keep "The Sunpapers" and sold WMAR-TV (and WRLH-TV in Richmond) to Gillett Communications in July 1986. After filing for bankruptcy sometime later, Gillett restructured its television holdings into SCI Television, and in the early 1990s, SCI put WMAR-TV back on the market.
The Cincinnati-based E. W. Scripps Company announced its purchase of the station in the summer of 1990, but in February 1991 the transfer was canceled after Scripps accused Gillett of misreporting WMAR's financial statements. Gillett then took legal action against Scripps, but both sides settled and the sale went forward. Scripps took control of the station in the spring of 1991. Then, in September, Sinclair Broadcast Group, the owner of WBFF (channel 45), took the bold step of challenging WMAR-TV's pending license renewal and filing its own competing application for a new station on channel 2. Sinclair argued that out-of-town ownership could not effectively serve the city's public interest and the valuable channel allocation — a channel 2 analog signal traveled a very long distance under normal conditions — should be granted to Sinclair, an established local broadcaster, instead. The gambit did not work, and WMAR-TV remained on channel 2.
ABC affiliation.
In June 1994, Scripps and ABC announced a long-term affiliation deal, which resulted in three Scripps-owned stations switching to ABC. WMAR-TV was included in the deal, and Channel 2 would displace Baltimore's longtime ABC affiliate, Westinghouse Broadcasting-owned WJZ-TV. ABC agreed to the deal as a condition of keeping its affiliation on Scripps' two biggest stations, WXYZ-TV in Detroit and WEWS in Cleveland; both of those outlets had been heavily wooed by CBS, which was about to lose its longtime Detroit and Cleveland affiliates to Fox as part of that network's affiliation deal with New World Communications. Locally, it triggered Baltimore's second network affiliation swap, which saw WMAR-TV switch to ABC, CBS move to WJZ-TV after concluding a groupwide affiliation deal with Westinghouse, and NBC return to WBAL-TV. The second switch occurred on January 2, 1995, with the FedEx Orange Bowl between the Miami Hurricanes and the Nebraska Cornhuskers being the final NBC program to air on channel 2. As a result, channel 2 became one of the few stations in the country to have been a primary affiliate with each of the "Big Three" networks.
ABC had been reluctant to drop its affiliation with WJZ-TV, which had been the highest-rated station in Baltimore for over a quarter-century and was one of the strongest ABC affiliates in the nation. In contrast, WMAR-TV had been a ratings also-ran for three decades. Indeed, ABC's ratings in Baltimore went into a steep decline after the switch, with a number of programs falling from first to third in the Baltimore ratings in one stroke.
In 1996, a year after the affiliation change, station management opted not to renew channel 2's carriage of "The Oprah Winfrey Show", deciding instead to take a chance on the new "The Rosie O'Donnell Show". The move proved costly in the long term, as market leader WBAL-TV picked up "Oprah" until its 2011 end, and "Rosie" (which moved to WJZ-TV in late 2000) lasted only seven years. The switch resulted in a change of fortune between the two stations, with WBAL's 5:00–6:30 p.m. news block sustaining strong ratings, with WMAR having a sustained decline in the same timeslot.
On May 13, 2014, after a station security guard denied him entry into WMAR-TV's studio/offices, 28-year-old Vladimir Baptiste crashed into the building in a pickup truck, which had been stolen around 12:00 p.m. from a Maryland State Highway Administration subcontractor. All of the station's approximately 120 employees were evacuated and the building was placed on lockdown as Baltimore County Police officers searched for the suspect. Channel 2 ran an automated feed of ABC programming for four hours, before going dark for about 80 minutes; a satellite relay with Phoenix sister station KNXV-TV was then established late that afternoon until WMAR master control operators were able to resume broadcasting from the studio. Police captured the man just after 4:30 p.m. that afternoon, as he was watching news coverage of the incident in one of the facility's offices. Officers found weapons in the truck, but there were no reports of gunshots being fired. No staffers inside the building were injured. Baptiste was taken to a hospital for a mental evaluation, and was later charged with three counts of attempted second degree murder.
On April 16, 2018, WMAR changed its branding to "WMAR 2" to trade on the station's heritage as Maryland's first television station, and emphasize its "long-standing focus on Maryland and its people." It also adopted a modernized version of the stylized "2" logo it used in one form or another from 1975 to 1998.
Digital television.
Digital channels.
The station's digital signal is multiplexed:
Analog-to-digital conversion.
WMAR-TV shut down its analog signal, over VHF channel 2, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition UHF channel 52, which was among the high band UHF channels (52–69) that were removed from broadcasting use as a result of the transition, to UHF channel 38, using PSIP to display the station's virtual channel as its former VHF analog channel 2.
As channel 38 was also removed from television use as a part of the repacking process following the 2016–2017 FCC incentive auction, WMAR-TV relocated to UHF channel 27 on July 2, 2020.
Programming.
Syndicated programs seen on WMAR-TV include "Rachael Ray", "Right This Minute", "The Drew Barrymore Show" and "The Doctors", among others. As an ABC affiliate, WMAR-TV now usually runs the network's entire lineup. The station was Baltimore's home to "The Jerry Lewis MDA Labor Day Telethon" for nearly three decades until it moved to WNUV-TV (channel 54); in 2013, the telethon moved back to WMAR-TV, airing on ABC as a two-hour program titled the "MDA Show of Strength", for its final two years of its run.
As a CBS affiliate, WMAR-TV preempted an hour of the network's weekday morning daytime schedule, as well as CBS' late night programming. However, this was not a problem for Baltimore area viewers, as most of the area got a decent signal from WTOP-TV in Washington (now WUSA). From 1961 until 1980, the station was also co-owned with fellow CBS affiliate WBOC-TV in Salisbury.
Channel 2 continued to preempt network programming as an NBC affiliate. "The Tonight Show Starring Johnny Carson" was not carried by WMAR-TV for several years in the mid-1980s as the station chose to air "Thicke of the Night", and later syndicated sitcom reruns following the 11:00 p.m. newscast. Some of the network's daytime programming was preempted as well. Both "Tonight" and preempted daytime programs were aired on then-independent stations WBFF and WNUV, though Baltimore viewers could also watch the entire NBC lineup on network-owned WRC-TV in Washington, along with affiliate WGAL-TV from Lancaster, Pennsylvania, whose signal was viewable in areas north of Baltimore County.
Until September 17, 2012 (upon the institution by Scripps of a company-wide effort at lower-cost original programming), "Jeopardy!" and "Wheel of Fortune" aired on channel 2 from the beginning of their runs in 1984 and 1983 respectively. The two shows immediately moved to Fox affiliate WBFF, where they remain.
Sports programming.
From 1979 to 1993, channel 2 was the over-the-air flagship station of the Baltimore Orioles—long after most "Big Three" stations dropped local regular season sports coverage. In addition to Orioles games broadcast in-house by channel 2, WMAR-TV also aired all Orioles games via NBC's MLB broadcast contract from 1982 to 1989. Channel 2 served as the then-Baltimore Colts' station of record (through NBC's AFC broadcast contract) for three seasons from 1981 to 1983, before the team's controversial move to Indianapolis. As a CBS station, WMAR-TV first aired Colts games in 1956, when CBS obtained the broadcast rights to the pre-merger NFL; all Colts games were broadcast exclusively on channel 2 until 1969. From 1970 to 1980, with the Colts' move to the American Football Conference upon the completion of the AFL/NFL merger, WMAR then broadcast all Colts games in which they played host to an NFC team (when CBS assumed the broadcast contract to the post-merger NFC).
News operation.
WMAR-TV presently broadcasts 26 hours of locally produced newscasts each week (with five hours each weekday and one hour on Sundays); with regards to the amount of news programming, it is the lowest output among Baltimore's television stations. Unlike most news-producing ABC affiliates that are located in the Eastern Time Zone, WMAR does not air a newscast in the weekday midday timeslot; it also holds the distinction of being the largest news-producing "Big Three" station by market size that does not air any local newscasts on Saturdays (although WMAR does produce local weather cut-ins that are shown during the weekend edition of "Good Morning America").
WMAR is also one of ten television stations that airs the "Don't Waste Your Money" series of consumer reports from John Matarese, based at Cincinnati sister station WCPO-TV. WMAR formerly operated a 24-hour local weather channel known as "ABC 2 WeatherNet Digital", which was also available on Comcast Xfinity digital cable channel 204 and streamed on the station's website; until 2012, the channel was also broadcast on a third digital subchannel of WMAR's over-the-air signal.
Despite its newspaper roots and its status as the oldest television station in Maryland, WMAR's newscasts have been in last place among Baltimore's "Big Three" network affiliates since the early 1960s, and the station has not been a significant factor in the news ratings since the late 1970s. For most of the last four decades, it has been the third station in what has essentially been a two-station market, trailing WJZ-TV and WBAL-TV by wide margins. This was the case even during the 1980s, with NBC's powerhouse prime time lineup as a lead-in. As such, it is currently one of ABC's weakest affiliates, especially in a top-50 market. By contrast, WJZ-TV had been one of ABC's strongest affiliates during its last quarter-century with the network. On occasion, WMAR-TV has even trailed WBFF in some timeslots. For the past decade, WMAR and WBFF have formed one tier of local newscast ratings—significantly lower than the tier that is occupied by WBAL and WJZ. 
However, WMAR formerly boasted one of the most respected sports departments in the region, going back to the 1950s when it was the Baltimore Colts' flagship station, with popular announcer Chuck Thompson, Its post-game show, "Colt Wrap-Up", was hosted by WMAR personality George Rogers with ex-Colt Joe Campanella. In later years, Scott Garceau was the longtime anchor and former Baltimore Ravens radio play-by-play announcer. Garceau has since left to host a show on WJZ-FM and sports director Rob Carlin left for MSG Network, meaning WMAR's newscasts no longer have a separate sports anchor. Despite this, the station lays claim to the market's most aggressive coverage of local college and high school lacrosse, arguably the most popular sport in the area among young athletes. WMAR works in partnership with ESPNU to produce the "ABC 2 Lacrosse Game of the Week" during the college season, featuring prime matchups involving one or more Maryland lacrosse powerhouses, including Johns Hopkins University, Loyola College in Maryland, Towson University, the University of Maryland, College Park, and the U.S. Naval Academy. Garceau continues to do play-by-play for the station's lacrosse telecasts. Quint Kessenich, four-time lacrosse All-American with Johns Hopkins, is a major contributor to lacrosse coverage and appears sporadically as a fill-in anchor, host of the station's Baltimore Blast show and field reporter for select Ravens games.
On October 4, 2010, WMAR-TV became the last station in the market and the last Scripps-owned television station at the time to begin broadcasting its local newscasts in high definition (Scripps has since acquired the television station group of McGraw-Hill; of those stations, one of them still produces its newscasts in pillarboxed standard definition as of January 2012). On April 18, 2011, WMAR became the first television station in Baltimore to expand its weekday morning newscast to the 4:30 a.m. timeslot.