Bury F.C.

Bury Football Club is an English association football club based in Bury, Greater Manchester, whose team last played in EFL League Two, the fourth tier of English football, during the 2018–19 season. Known as "The Shakers", the team play in white shirts and navy blue shorts. Gigg Lane, one of the world's oldest football grounds, has been the club's home venue since 1885. The club's location led to local derby games with numerous clubs and Bury has long-standing rivalries with near neighbours Bolton Wanderers, Oldham Athletic and Rochdale. Established in 1885, Bury were founder members of the Lancashire League in 1889, and were crowned champions in the 1890–91 and 1891–92 seasons, before being elected to The Football League (now known as the EFL) in 1894.
Bury won the Second Division title in 1894–95 and won their test match to secure promotion into the First Division. They remained in the top flight for 17 seasons, winning the FA Cup in 1900 with a 4–0 victory over Southampton and again in 1903 with a 6–0 win over Derby County. This remains a record winning margin in an FA Cup final, equalled only once, when Manchester City beat Watford in the 2019 final. They were relegated to the Second Division at the end of the 1911–12 season, before securing promotion again in 1923–24. Bury lost their top-flight status in 1928–29 and have not returned. They dropped into the third tier in 1956–57, before winning promotion as champions of the Third Division under the stewardship of Dave Russell in 1960–61. From 1967 to 1971 they were promoted once but, with three relegations, found themselves in the Fourth Division for the first time.
Bury won promotion at the end of the 1973–74 campaign and remained in the Third Division until 1979–80. They were in the fourth tier in September 1995 when Stan Ternent took over as team manager. He led them back to the second tier for the first time in 28 years after securing two consecutive promotions in 1995–96 and 1996–97 – winning promotion as champions in the latter campaign. They remained there for just two seasons and were relegated twice in four seasons, before securing promotion out of League Two in 2010–11. They then switched between Leagues One and Two, being twice relegated (in 2012–13 and 2017–18) and twice promoted (in 2014–15 and 2018–19).
Bury finished the 2018–19 season as runners-up in League Two, earning promotion to League One for the 2019–20 season. However, the club were unable to begin the season because of longstanding financial difficulties and, on 27 August 2019, were expelled from the English Football League (EFL). In December 2019 and February 2020, the club survived HM Revenue and Customs (HMRC) winding-up petitions in the High Court. In November 2020, the club was placed into administration; in May 2021, Gigg Lane was put up for sale by the administrator
History.
Formation and early years (1885–1895).
Bury Football Club was founded on 24 April 1885 after Aiden Arrowsmith, a local enthusiast, had brokered two meetings between church teams Bury Wesleyans and Bury Unitarians at the Waggon & Horses Hotel and the White Horse Hotel. It was agreed from the outset that the team should be professional. The FA had recently legitimised professionalism but it was still a controversial topic. Ahead of the 1885–86 season, the club leased a plot of land on Gigg Lane from the Earl of Derby's estate. On 12 September 1885, the first match played there was a friendly against a team from Wigan and Bury won 4–3.
The club first entered the FA Cup in 1887–88 and were drawn to play Blackburn Rovers away from home in the first round. They travelled to Ewood Park but scratched before the game. The two teams played a friendly match instead, which Bury lost heavily by 10–0. Some sources, including the Rec.Sport.Soccer Statistics Foundation (RSSSF), have recorded the friendly as a first-round FA Cup tie. The Football Association, however, lists the result as a walkover by Blackburn, recognising that Bury withdrew from the competition. This is confirmed by the "Lancashire Evening Post's" evening edition of the same day, which reported that "Bury scratched before the match, and played an ordinary game". Bury FC do not include the tie in their complete FA Cup record.
Bury were founder members of the Lancashire League in 1889, finishing as runners-up in the inaugural 1889–90 competition. They won the championship the next two seasons. In 1891–92, Bury were Lancashire Cup winners for the first time, and they have won this competition a total of eleven times, most recently in 2017–18. The club's nickname—"The Shakers"—was first used at the 1892 Lancashire Cup final against Everton. Before the match, J. T. Ingham, the club's chairman manager, reportedly inspired the players by saying: "We shall shake 'em! In fact, we are the Shakers". His words were popularised by the media and the club subsequently adopted the term as their official nickname. Also in 1891–92, Bury contested an FA Cup tie for the first time when they defeated Witton and Heywood Central before losing to Blackpool after a replay in the third qualifying round.
In 1894, the club was elected to the Football League in 1894. In their first season, 1894–95, they won the Second Division title by a nine-point margin and beat Liverpool, the First Division's bottom club, in the test match to gain promotion.
1895–1929.
Bury retained their top-flight status for seventeen seasons until they were relegated to the Second Division after the 1911–12 season (they finished in the relegation positions in the 1904–05 season but avoided relegation when the capacity of Division One was increased from eighteen to twenty clubs). In 1900 and 1903, Bury won the FA Cup, scoring ten goals in the two finals without conceding any.
In the 1900 final, they beat Southern League team Southampton 4–0. Bury's run to the final was remarkable in that they were drawn away from home in every round but won through with victories over Burnley, Notts County, cup holders Sheffield United and Nottingham Forest. The semi-final against Forest was played at Stoke and ended 1–1 after Bury missed a penalty. A replay was held at Bramall Lane in Sheffield and Bury began disastrously by conceding two goals in the first two minutes. Charlie Sagar pulled one back after 55 minutes and then Jasper McLuckie equalised with only five minutes to go. Extra time was played and Sagar scored the winner after 110 minutes of play. The final at the old Crystal Palace ground was played in a heatwave and Bury, captained by Jack Pray, dominated from the start. The goals in a one-sided match were scored by McLuckie (2), Willie Wood and Jack Plant. The players were on a win bonus of £10 each in the final, ten times more than their usual £1 per match bonus.
Three years later, Bury did not concede a goal in any round. En route to the final against Derby County, Bury defeated Wolverhampton Wanderers, Sheffield United, Notts County and Aston Villa. As in 1900, the final was played at the old Crystal Palace ground in south London. A crowd of 63,102 attended. As the two teams wore identical kits, agreement on colours for the day was necessary and they both changed with Bury wearing Cambridge blue shirts and navy shorts while Derby chose red shirts and black shorts.
Six of Bury's 1900 finalists were in the 1903 team, led by skipper George Ross who scored the opening goal after 20 minutes. Derby's keeper Jack Fryer played despite an existing injury which he aggravated early in the second half when he was trying to prevent Charlie Sagar from scoring Bury's second goal. As a result, Fryer was forced to leave the field and, as substitutes were not allowed then, one of the full-backs deputised in goal and their team was down to ten men for most of the last forty minutes. Bury scored three goals in four minutes just before the hour was up and their sixth after 76 minutes. Joe Leeming scored the third and last goals. Willie Wood and Jack Plant scored the other two. The final was a no contest and Derby were lambasted by the press for their poor performance. One reporter commented that, but for being merciful, Bury should have scored twenty. Bury's 6–0 win established an FA Cup final record for the biggest winning margin. Bury remained sole holders of the record until the 2019 final in which Manchester City defeated Watford by the same score. The ball used in the 1903 final is on display at the National Football Museum.
Until 1907, the team was always managed by one or more committee members. Club secretary Harry Spencer Hamer is believed to have been in charge of the team in both the 1900 and 1903 FA Cup finals, but he was never formally appointed team manager. The first specialist team manager was goalkeeper Archie Montgomery who was appointed on 1 February 1907. He was in charge when the team were relegated in 1912 and stayed on until 30 April 1915 when he was dismissed because of the club's lack of income in wartime. The club had a windfall in 1922 when Edward Stanley, 17th Earl of Derby, unexpectedly gifted them with the freehold of Gigg Lane. The team returned to the First Division for a five-season spell in 1924 and achieved their highest-ever league position, fourth, in 1925–26. Bury have not played in the top flight since relegation back to the Second Division in 1929.
1929–1969.
Striving to recover First Division status, Bury had four top six finishes in Division Two in the 1930s. The closest that they have ever come to a top flight return was in 1936–37 when they finished third (only the first two teams were promoted).
With league football suspended for the duration of World War II, Bury took part in the wartime competitions and, like all other clubs, often relied on guest players because of service calls. They had a successful season in 1939–40 and won the North West Regional League Championship. The team were unbeaten in a sequence of 16 matches from October to February. On 30 December 1939, they played a friendly against Stoke City which resulted in a 7–6 win for Bury.
Bury were close to relegation from the Second Division several times after the war. They finally dropped into the Third Division North for the first time in 1957. 1957–58 was that division's last season before the regional sections were amalgamated into national Third and Fourth Divisions.
Under manager Dave Russell, a young Bury team were Third Division champions in 1960–61. They spent seven of the next eight seasons back in the Second Division with a best position of eighth in 1962–63. In the 1962–63 Football League Cup, they reached the semi-final but lost 4–3 on aggregate to eventual winners Birmingham City. For three seasons from 1963, Bury's best player was the future England midfielder Colin Bell, who was team captain while still a teenager. He transferred to Manchester City in 1966 and Bury were relegated the following season. They bounced straight back as Third Division runners-up in 1968 but went down again in 1969.
1969–2000.
In 1971, relegation from Division Three took Bury into the Fourth Division for the first time. They gained promotion in 1974 and spent six seasons in the Third Division before the next relegation. The club celebrated its centenary in 1985 by gaining promotion back to the Third Division.
Bury came close to promotion from the Third Division in both 1990 and 1991 when they finished fifth and seventh respectively to qualify for the play-offs. They were eliminated at the semi-final stage in both play-offs, losing 2–0 on aggregate to Tranmere Rovers in 1990 and 2–1 on aggregate to neighbours Bolton Wanderers in 1991. Relegation followed in 1992 and then Bury qualified for the fourth-tier play-off in 1993 by finishing seventh but, yet again, lost their semi-final tie by going down 1–0 on aggregate to York City. Bury were back in the play-offs again in 1995 after finishing fourth. This time, they won their semi-final by beating Preston North End 2–0 on aggregate and so went to Wembley for the final, where they lost 2–0 to Chesterfield.
The club then enjoyed a resurgence under manager Stan Ternent who engineered two successive promotions in the mid-1990s. In 1996, third place in what was now the fourth-tier Division Three, followed by the third-tier Division Two title in 1996–97, brought Bury back to the second tier for the first time in thirty years. They went back to the third tier on the last day of the 1998–99 season on the basis of having a lower goals scored total than Port Vale, the League having decided to use this metric rather than goal difference as its tie-breaker. Bury's goal difference was higher than that of Port Vale, and the League reinstated goal difference as the tie-breaker for the following season.
2001–2019.
In 2001–02, financial problems caused by the collapse of ITV Digital brought the club into administration and to the brink of folding. A supporters' campaign raised enough money to keep the club afloat, and in recognition of his role within that process, UEFA presented club press officer Gordon Sorfleet with their Best Supporter award for 2001–02. Bury were relegated to fourth-tier Division Three at the end of that season. They finished seventh in 2003 and qualified for the play-offs but, yet again, their semi-final hoodoo struck and they were beaten 3–1 on aggregate by Bournemouth.
In May 2005, Bury became the first (and to date the only) football club to score a thousand goals in each of the top four tiers of the English football league. A year later, in December 2006, the club was expelled from the FA Cup after they were found to have fielded an ineligible player in a second-round replay win against Chester City. In addition to that debacle, the team's 2006–07 league form was poor and they eventually finished in 21st place, the club's lowest-ever position, narrowly avoiding relegation from the Football League.
In the 2008–09 season, newly appointed manager Alan Knill, a former Bury player, led the team to a fourth-place finish, missing automatic promotion by a single goal; in the play-off semi-final, Bury were beaten on penalties by Shrewsbury Town after a 1–1 aggregate draw. Towards the end of the 2010–11 season, with the team chasing promotion, Knill and assistant Chris Brass left the club for Scunthorpe United. Youth team manager Richie Barker took over as caretaker manager and secured the club's promotion to League One, the team finishing second.
In December 2012, Bury were placed under a transfer embargo after falling into financial difficulty as a result of poor attendance figures, and ended up being relegated at the end of the season. Property investor Stewart Day became chairman of the club in May 2013 and later that year he noted that £1.5 million had been invested in the club, mostly to pay off debt. Bury finished the 2014–15 League Two season in third place with a club-record points haul of 85 and earned promotion back to third-tier League One, where they spent the next three seasons. The team finished bottom of the 2017–18 EFL League One table and returned to League Two for the second time in five seasons.
In May 2018, the former Bury striker Ryan Lowe was appointed first-team manager on a two-year contract, having been caretaker-manager twice during 2017–18 after two other managers were sacked. In June 2018, Lee Dykes became the club's first sporting director and introduced a youth development strategy designed to fast-track academy players into the first team at the earliest opportunity. Having three times reached the northern semi-final stage of the EFL Trophy in its earlier incarnations, Bury in the 2018–19 tournament advanced to the national semi-final where they lost 0–3 at home to Portsmouth. The team had a good season in League Two and, during the winter months, went 14 successive matches unbeaten before winning promotion to League One after a 1–1 draw at Tranmere Rovers on 30 April.
2019–2020 financial crisis and EFL expulsion.
Winding-up petition, December 2018 – July 2019.
Businessman Steve Dale bought the club from Stewart Day for £1 in December 2018 and, in February 2019, paid an outstanding tax bill to avoid a HM Revenue and Customs (HMRC) winding-up order. However, financial problems resurfaced on 2 April after staff and players did not receive their March salaries on time. On 10 April, former head coach Chris Brass, claiming to be a creditor of the club, issued a winding-up petition to be heard in the High Court. Amid the EFL's "extreme concern" about the club's situation, there was doubt about whether the home game against Colchester United on 13 April would be played (it was; Bury won 2–0). On 12 April, the club said the outstanding wage bill would be settled within the next seven days. Meanwhile, the winding-up petition was adjourned until 15 May (after the end of the league season). In addition to Brass's claim, HMRC was claiming approximately £277,000.
On 25 April, Dale said the club's financial problems were "far in excess" of what he understood when he took over, and placed the club on the open market. Around £1.6m was needed to pay wages, HMRC and pensions to the end of May, with only £180,000 income expected during that period. On 19 June, a High Court hearing on the winding-up petition was adjourned until 31 July, to allow additional time for a potential sale.
To secure the club's future, Dale proposed a Company Voluntary Arrangement (CVA) to ensure payment of the club's football creditors in full while unsecured creditors, including HMRC, would receive 25% of monies owed. That was approved by creditors on 18 July. As a result, the winding-up petition was dismissed by the High Court on 31 July.
EFL intervention, July–August 2019.
Under EFL rules, a CVA is an insolvency event and left the club liable to a 12-point deduction ahead of the 2019–20 league season. Bury's preparation for the new season was further impacted by the loss of manager Ryan Lowe and several members of the first-team squad.
On 25 July, the EFL sought further details on how Bury would satisfy the CVA; without proof of the club's financial viability, Bury could be expelled from the EFL. Satisfactory proof was not provided, and on 29 July the club's opening league match of the season (against MK Dons at Gigg Lane) was suspended, as were four further league games. An EFL Cup tie was cancelled and awarded to Sheffield Wednesday.
On 8 August, Bury was given 14 days to provide the EFL with a plan to pay off outstanding creditors. The EFL repeatedly insisted it was working with the club to try and resolve the problems, but Bury faced expulsion if financial order could not be restored by 23 August.
On 12 August, Dale said he would consider selling the club after staff 'implored' him to accept a newly received offer to buy the club, but, on 20 August, he rejected a deal that would have secured the survival of the club, believing he could get a better offer. Bury North MP James Frith wrote to EFL chair Debbie Jevans asking for the expulsion deadline to be extended; Andy Burnham, the Mayor of Greater Manchester, also requested an extension. On 22 August, the EFL gave an extra 48 hours to avoid expulsion after it emerged that four parties were interested in a takeover. Late on 23 August, Dale was said to have agreed a sale to analytics company C&N Sporting Risk. The following morning, an EFL board meeting gave Bury until 17:00 BST on Tuesday 27 August to complete the sale, though Jevans later said a further short extension might be granted if the sale was very close to conclusion. Shortly before the deadline, however, C&N Sporting Risk pulled out of the deal saying it was "unable to proceed".
At around 23:00 BST on 27 August, the EFL announced that Bury's membership of the league had been withdrawn. Bury were the first club to be expelled from the Football League since Maidstone United in 1992. After the expulsion, it emerged that a late bid from a Brazilian-backed potential buyer had been rejected. The Insolvency Practitioners Association said it would investigate Bury's CVA over allegations that Dale had tried to engineer a payout to a newly formed company, RCR Holdings, run by his daughter's partner, and 140 youth players were released by Bury's academy.
Post-expulsion events.
On 30 August, Bury was "actively considering" legal action against the EFL over its expulsion. After local MP James Frith said he would propose that the EFL reinstate Bury in League Two in 2020–21, the EFL said it would consult member clubs. The EFL also announced an independent review of EFL regulations concerning the financial sustainability of member clubs, which in February 2020 concluded that any additional EFL action "would not have made any difference to the eventual outcome" – "a lack of owner funding" ultimately caused Bury's demise, exacerbated by excessive wages paid to players under Day's chairmanship. Meanwhile, Greater Manchester Police confirmed it was investigating a fraud allegation made in June 2019 in relation to Bury's finances. The Frith-led working group's proposal to admit Bury to League Two (backed by the Bury FC Supporters' Trust, Bury South MP Ivan Lewis, Andy Burnham, the Greater Manchester Combined Authority and Bury Metropolitan Borough Council) was sent to the EFL on 20 September, but was rejected at a meeting of the EFL's remaining 71 member clubs on 26 September. Following the EFL ruling, the working group suggested that Bury apply for a place in the National League in 2020–21, subject to ownership and financial issues being resolved.
Another winding-up petition was brought before the High Court by HMRC on 16 October 2019. It was adjourned for 14 days to allow the club more time to settle with small business creditors. Everton chairman Bill Kenwright attempted to give Bury £1m to help save the club, but this was disallowed under EFL conflict of interest rules. On 30 October, the petition adjournment was extended for another 35 days to 4 December after the club argued that it had continued to automatically pay taxes on unpaid wages. The judge agreed that an extension was necessary for HMRC to establish if the club had overpaid. On 4 December, the club was granted a further extension until 18 December with HMRC ordered to process the club's returns and ascertain the exact amount still owed. When the High Court reconvened, this winding-up petition was dismissed (HMRC said an unspecified debt had been paid), as was a further winding-up petition on 5 February 2020, so "despite not having a league to play in, Bury ... still exist".
Three plans emerged during December 2019. A group of fans formed a new club, Bury AFC, and applied to the North West Counties Football League (NWCFL) for membership in 2020–21, which was approved in February 2020. Entrepreneur Robert Benwell was reported to be seeking to resurrect Bury, but it was unclear if he would attempt to buy the original club. A consortium was looking to complete a solvent takeover of the club.
On 31 January 2020, the club was in danger of liquidation as Dale had failed to pay any money to creditors under the terms of the July 2019 CVA. Dale had to pay at least £2m by 11 February or the CVA would be ended; debts totalling around £5m would become immediately due, with creditors able to petition for the club to be wound up. On 14 February 2020, Dale was reported to have defaulted on the plan to settle outstanding debts, casting fresh doubt over Bury's future, and making liquidation more likely. A month later, on 16 March 2020, Dale was reported to be seeking a new CVA; this followed a formal notice that the previous CVA had been terminated on 9 March. The supervisor of that initial CVA, Steven Wiseglass, warned that if no new CVA is agreed by 1 April 2020, he would seek to wind-up the club and appoint a liquidator. The consortium attempt to complete a solvent takeover of the club fell through at the end of March. In late April, Dale was reported to have spent £250,000 in appointing a QC to lead a legal claim for damages against the EFL, and to have applied to the FA for a place in the National League or National League North (tiers five or six) in the 2020–21 season. However, on 7 August 2020, the application was rejected by the FA, who cited the club's "financial resources, ownership and insolvency status"; the club said it planned to submit an application for the 2021–22 season.
On 30 August 2020, 12 months after the club's EFL expulsion, the "Manchester Evening News" described its situation:
The report says that the club "continues to limp on" but its future is uncertain and the danger of liquidation remains, though most fans still hope for an eventual resurrection. Meanwhile, Dale began making statements on the club website, and, in one of these, he branded the fan-owned Bury AFC as "fake". Bury AFC had arranged a groundshare deal with nearby Radcliffe FC and began the 2020–21 season in Division One North of the NWCFL.
On 27 November 2020, Dale placed the club into administration, with Wiseglass appointed administrator. In January 2021, a Nottinghamshire-based businessman and investor in Ilkeston Town, David Hilton, was reported to be interested in buying Bury F.C., which was said to have debts of over £15 million. In May 2021, the club's Gigg Lane ground was put up for sale by the administrator.
Colours and crest.
The club's colours were always white and navy blue. Originally, the team wore a striped shirt with blue shorts but the stripes were replaced by the long-established all-white shirt before the club joined the Football League in 1894. There was an exception in the 1962–63 season when a mistake was made by the club's kit suppliers, who sent a consignment of royal blue shorts before the season instead of the usual navy blue. Then manager Bob Stokoe said the club could have sent them back but decided simply to keep them for the season; he joked that royal blue "would tone with the Gigg Lane paintwork."
The crest on the shirt is a representation of the coat of arms granted to the former County Borough of Bury by the College of Arms on 28 February 1877. This depicts the town's industrial heritage with images in the shield of an anvil, a fleece, shuttles and a papyrus plant which respectively represent forging, wool, cotton and paper. It bears the inscription "Vincit Omnia Industria" (work conquers all).
Stadium.
Bury have played at Gigg Lane since 1885 when they rented the plot from the Earl of Derby's estate soon after the club's foundation. The first Football League match played there was on 8 September 1894 when Bury defeated Manchester City 4–2. A floodlit match took place in 1889 but there were no permanent lights until 1953. Until the 1990s when a complete rebuild became necessary, the capacity of the ground was 35,000. That total was achieved when Bury hosted an FA Cup third-round tie against neighbouring Bolton Wanderers on 9 January 1960. The game ended 1–1, but Bury lost the replay 4–2 after extra time.
Gigg Lane was rebuilt in the 1990s and now has a capacity of 11,840, all seated and covered. The Main Stand, also called the Family Stand, is on the northern side and houses the club offices and dressing rooms. At the western end, the Manchester Road End houses away supporters. The South Stand (also known as the Les Hart Stand) is opposite the Main Stand and adjoins the Cemetery End, left (east) of the Main Stand. The Cemetery End was the last part of the rebuilt stadium to be completed, in 1999.
In August 2019, when Bury FC was expelled from the EFL, Gigg Lane was officially known for sponsorship purposes as the Planet-U Energy Stadium, and it was completely powered by renewable energy provided by the sponsors. Previous deals had seen the ground named the JD Stadium, and the Energy Check Stadium.
Players and coaching staff.
All contracted players became free agents after the club was expelled from the EFL. Similarly, all team management and coaching positions became vacant after the expulsion, leaving the club with no players and no staff.
Notable Bury players have included:
Managerial history.
The club was founded in 1885 but there is no record of anyone managing the team until Tom Hargreaves, who was a committee member, in 1890. One or more committee members took team responsibility until the appointment of erstwhile goalkeeper Archie Montgomery in 1907 as the first specialist team manager. Montgomery was dismissed during World War One for financial reasons but the first manager to be sacked for poor results was James Hunter-Thompson in February 1927, even though his team had achieved the club's highest-ever league position, finishing fourth in 1925–26.
Norman Bullock, who was the club's then-record goalscorer, took over in December 1935 but went to Chesterfield in June 1938. After the Second World War, Bullock returned to Bury until November 1949 when he went to Leicester City. The club's longest-serving manager has been Dave Russell for eight years from December 1953 to December 1961. The highlight of his career was winning the Third Division championship in 1960–61. Bob Stokoe was team manager twice between 1961 and 1978. In the early 1970s, Allan Brown held the post for eighteen months before moving to Nottingham Forest where, until 3 January 1975, he was Brian Clough's predecessor.
With Bury consigned to the lower leagues from the 1970s onwards, there have been several sackings as successive managers were unable to
regain Second Division status. A measure of success was finally achieved in the late 1990s when Stan Ternent inspired the team to successive promotions from fourth tier to third in 1995–96 and, as champions, from third to second in 1996–97. He left in 1998 to take over at Burnley and, a couple of seasons later, Bury were back in the lower league where they have stayed amid worrying financial issues. The club had a disastrous season in 2017–18 when the team finished bottom of League One and two managers were sacked. The club's former striker Ryan Lowe took full charge in May 2018, having twice been caretaker in 2017–18, before leaving in June 2019 to join Plymouth Argyle. On 2 July 2019, Paul Wilkinson was appointed as manager, but managed no first team games due to the club's EFL expulsion.
Records and statistics.
Club records.
The club's records are listed on its own website:
Support.
The club has a supporter's group called Forever Bury, founded in 2002, who strive to help the club face its financial difficulties. In 2019, they ran a campaign called "Help Save Our Club". Bury have had a club mascot operating on the sidelines since 1997. The first, named after Robert Peel, was "Robbie the Bobby", a cartoon policeman whose antics embarrassed the club when he was sent off the field by referees three times in 2001 for bad behaviour; one of a number of incidents involving mascots that led to a Football League review of mascot behaviour. He was retired in 2018 to be replaced by a cartoon police dog. The club explained that "police dogs are key members of the force and are something the younger supporters can relate to". Following a children's naming competition, the new mascot was named "Peeler" to maintain the link with Peel and he made his debut in the home match against Yeovil Town on 4 August 2018.
Rivalries.
Bury's ground is near to several other Football League clubs and so, in any season, they are likely to play at least one "derby" match (e.g., Oldham Athletic in 2018–19). Traditionally, Bury's main rivalry has always been with their nearest neighbour Bolton Wanderers. For many seasons from the late 1990s, however, the two clubs rarely met as Bolton were in the Premier League or the Championship while Bury were in the lower divisions. The head-to-head record between them is 30 wins each and 19 draws. In recent years, matches between Bury and Rochdale have been dubbed the "M66 Derby" and their head-to-head record is 26 wins by Bury and 21 wins by Rochdale with 21 draws.